Kenya Association of Travel Agents has announced that they will be partnering with Google Kenya to hold Digital Skills training for her members throughout the year. The training follows a successful pilot held last year where more than 70 travel agents received training from google appointed trainers.
This week, KATA hosted the google digital skills training session at the KATA Boardroom which is the first of a series of trainings that will be ongoing throughout the year.
“Last year we began a partnership with Google to equip all our members with essential digital skills.” Stated Nicanor Sabula, CEO at KATA during the first session of the digital skills training.
In Kenya, 86% of the population are internet users according to key digital statistical indicators by google as at January 2018 while globally there is a 56% penetration of internet users.
The main objective of this partnership and training is because we are living in a digital world and the general feeling that the travel industry was disrupted in terms of the digital space, therefore if we don’t catch up we’ll be left behind.” In an interview with Weekly Travel News, Mr. Sabula mention that, ““There is a lot of competition with OTAs; they are not eating our lunch, we are just late to the table.”
During the training KATA members were given detailed highlights on why web matters, how to grow business online, online safety and many more including Google My Business Workshop.
This training is in line with KATA’s strategic plan of continuously building members’ professional capacity in order to compete in a changing business environment.
“I am happy that google has agreed to walk with us in this journey throughout the year.” Said, Mr. Nicanor Sabula.