The Kenya Tourism Board has called upon facilities and establishments within the various parks and conservancies to showcase the various aspects of life at the parks through short videos under the campaign #TheMagicAwaits.
The parks that include Tsavo, Laikipia, Meru, Maasai Mara and Lake Nakuru National Parks are expected to send content which will be showcased on KTB’s Magical Kenya’s social media pages.
This is geared towards sharing positive images and encouraging hope as the industry looks forward to post COVID 19.
The pandemic that originated from Wuhan, China in November 2019 has infected over 2.2 million people and claimed over 148, 000 lives, a number that keeps rising.
To stem the spread of the virus, social distancing and high standards of hygiene have been encouraged. Air transport has been stopped and travel within regions restricted in Kenya.
This has greatly affected the revenue stream for people in the travel and tourism industry with some companies shutting down and others slowing down operations. Parks and conservancies however remain operational.
The Kenya Tourism Board has been at the forefront t running campaigns showing the preparations the industry has made to mitigate the spread of the virus.