The premier MICE (Meetings Incentives Conferences Exhibitions) event, Meetings Africa 2025 hosted a delegation of KATA Members. The event in Johannesburg, South Africa, offered agents from Kenya opportunities to build business relationships and learn industry trends, as well as tour the destination, which strengthened Kenya’s role in the African business tourism market development. KATA has established a partnership with South Africa Tourism (SAT) to enable members access to Meetings Africa events for multiple consecutive years. The sustained relationship between KATA and SAT continuously exposes Kenyan travel professionals to fresh business prospects while creating international ties and discovering untapped African markets. KATA Board Members Patrick Maina Kamanga alongside Grace Ogwa guided this year’s delegation along with important figures in the travel industry who eagerly sought to discover South African tourism attractions.
Beyond the trade show, the KATA members embarked on an immersive familiarization trip designed to highlight some of South Africa’s top tourism attractions. The strategic destination for the delegation was The Harties, which happens to be a developing tourist path situated near Johannesburg. The destination combines recreational activities with cultural attractions, that include Jeep tours together with cable car rides and boat cruises on Hartbeespoort Dam, balloon safaris, quad biking and horse riding. The team also had an opportunity to visit the legendary Modjadji Kingdom, home to the Rain Queen, a revered figure in African history.
From Johannesburg, the group continued to Cape Town to experience the tourist attraction destination known as the Garden Route, which captivates visitors with its remarkable scenery. During the site visit, the delegation participated in multiple tourist activities such as tasting wine at farms, observing marine life interactions, and trying the longest zipline at 3.2 kilometres.
The participation of KATA at Meetings Africa demonstrates its dedication to help members find and capitalize on business possibilities across the industry. KATA positions its members at the forefront of Africa’s travel and tourism market by having members join global industry forums and gain firsthand destination understanding and monitor emerging travel trends. The organization actively supports strategic alliances to enhance member growth and boost Kenya’s international tourism impact. The association anticipates future success by urging members to leverage existing opportunities to widen their connections while improving their market offerings and progressing Kenya’s tourism sector.
