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KATA identified 4 Strategic Areas that it will focus on during this period;

1: Influencing and Representation;

Concerned with lobby/advocacy for conducive business environment as well as general representation of members in critical spaces.

2: Quality and Fair Trade;

This focus area seeks to contribute to existence of, and/or enforcement of suitable standards and ethics to promote just, fair and honourable practices and protect the common trade interests of KATA members and stakeholders.

3: Partnership Building;

The strategic area focuses on issues of linking, networking and strategic collaborations amongst members as well as with key stakeholders.

4: Capacity Development;

The main aim of this strategic pillar is to enable KATA become a dynamic and stable entity that is cost-effectively and sustainably achieving its mandate.

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