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KATA identified 4 Strategic Areas that it will focus on during this period;

Concerned with lobby/advocacy for conducive business environment as well as general representation of members in critical spaces.

This focus area seeks to contribute to existence of, and/or enforcement of suitable standards and ethics to promote just, fair and honourable practices and protect the common trade interests of KATA members and stakeholders.

The strategic area focuses on issues of linking, networking and strategic collaborations amongst members as well as with key stakeholders.

The main aim of this strategic pillar is to enable KATA become a dynamic and stable entity that is cost-effectively and sustainably achieving its mandate.

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