One of Kenya’s leading domestic carriers and a proud member of the Kenya Association of Travel Agents (KATA), Skyward Express has officially rebranded to Skyward Airlines , marking not just a change in name, but a bold step forward into a new era of aviation excellence.
This transformation reflects more than branding; it signals the airline’s renewed vision, expanded capabilities, and unwavering commitment to delivering elevated travel experiences for all. Skyward Airlines is charting a future defined by innovation, reliability, and service excellence — values that strongly resonate with KATA’s mission of promoting integrity and quality within the travel industry.
As Skyward Airlines, the carrier has invested in enhanced services, customer-focused innovations, and a steadily growing route network that now seamlessly connects major cities to some of Kenya’s most remote yet vibrant destinations. Whether serving business travelers, domestic tourists, or local communities, Skyward Airlines continues to offer a travel experience that is affordable, convenient, and customer-centric.
This progressive shift has not gone unnoticed. Last year Skyward Airlines earned the prestigious KeTIBA Award for 2nd Runners-Up in the Best Domestic Airline category, a recognition of their continued efforts to raise the bar in domestic aviation.
KATA celebrates this milestone and remains proud to walk alongside Skyward Airlines in shaping the future of Kenya’s travel industry — one that is dynamic, connected, and full of promise.
KATA CEO Nicanor Sabula presenting KeTIBA Award to Skyward Airlines’ representative
Qatar Airways is bringing the latest in cutting-edge airline luxury to this year’s Arabian Travel Market (ATM) Dubai with its ‘Qsuite Next Gen’ – the newest iteration of its multiple award-winning patented Qsuite Business Class.
Visitors and exhibitors will have the opportunity to experience the latest and greatest of the Qatar Airways’ industry-leading product from 28 April to 1 May.
The airline is setting something of a benchmark for travel innovation and business class experiences through the design of Qsuite Next Gen that features fully customisable Quad Suites creating the largest social space in the sky for groups of four and window aisle Companion Suites. All suites have 4K OLED manoeuvrable in-flight entertainment screens that can be moved to connect the spacious and private suites.
From ambient lighting to privacy controls to the ‘Make My Bed’ button for the 5-star Qatar Airways turn-down service; ATM visitors are invited to interact with Qsuite Next Gen’s vast range of customisation options that create an unparalleled experience. Both the Quad and Companion Suites further boast increased dining space and taller digitally controlled privacy dividers, a testament to the airline’s consideration of passenger comfort in the skies.
With this year’s ATM theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity”, Qatar Airways will spotlight its continued investment in technology, and customer experience, reinforcing its position as a global aviation leader.
Paperless, tech-driven flying will soon be the order of the day as the International Civil Aviation Organisation (ICAO) proposes ‘digital travel credential’
Boarding Passes May Soon Be History: Here’s Why
The days of fumbling through your bag for a crumpled boarding pass or standing in never-ending check-in queues might soon be over. Airports across the world, including in India, are getting ready for a massive tech-driven makeover that could completely change how we fly. According to reports, passengers will soon be able to upload passport details to their smartphones and use only facial recognition to pass through airports, under proposals by the International Civil Aviation Organisation (ICAO).
Over the last few years, biometric scans, facial recognition and digital identity have slowly and steadily starting replacing old-school boarding passes. Biometric check-ins and digital boarding systems are in place at major airports globally. In fact, Ryanair is planning to scrap paper boarding passes by November 3, 2025, in a statement released on March 5.
In India too, DigiYatra in India is live at airports like Delhi, Bengaluru, Hyderabad, and Varanasi, allowing travellers to check in using facial recognition linked to their Aadhaar.But now, the International Civil Aviation Organization (ICAO), a UN agency that sets global aviation standards, is planning to introduce a ‘digital travel credential’. This digital ID will let you store and verify your passport information directly on your smartphone. When you book a flight, you’ll receive a “journey pass” instead of a ticket and you will be able to board flights simply by facial recognition.
This means ‘checking in’ for a flight will soon become obsolete! Whether you’re checking in luggage or travelling light with cabin bags only, everything from bag drop to security to boarding becomes frictionless, thanks to biometric scans. And this update doesn’t seem to be very far away. Airlines like British Airways, Air France-KLM, Finnair, and Saudia Airlines are already testing the new tech. British Airways says its digital tools are designed to “anticipate the needs of modern, digital travellers.”
Despite the increasing cost of holidays, a significant number of travellers continue to forgo travel insurance, according to recent findings. A survey conducted by Aviva among 4,000 UK adults revealed that 11 per cent of travellers do not purchase any form of travel insurance — even though the average cost of cancelling a trip exceeds £900.
The lack of coverage can lead to serious consequences. Travellers without insurance risk facing substantial financial burdens, particularly in cases involving overseas medical treatment or emergency repatriation. Insurance also provides assistance during crises, ensuring travellers are not left without support when unexpected issues arise abroad.
Travel insurance generally offers protection against a wide range of scenarios, including emergency medical treatment, repatriation by air ambulance, and accommodation for a companion if hospitalisation occurs. Policies typically also cover trip cancellation, lost luggage, and travel delays, depending on the level of coverage selected.
There are two main types of travel insurance: single-trip and annual multi-trip. Single-trip policies cover one specific holiday, ending upon return. Annual multi-trip policies, on the other hand, cover multiple journeys within a 12-month period. For individuals who travel more than twice a year — whether on extended holidays or weekend getaways — an annual policy can offer convenience and potential cost savings. It’s particularly beneficial for those who often travel on short notice.
Travel insurance is not only relevant for international travel. Domestic holidays can also be disrupted by illness, cancellations, or accidents, and insurance provides an added layer of protection in these cases. Medical emergencies abroad, however, present the most serious financial risks. Industry experts recommend medical coverage of at least £2 million when travelling within Europe and up to £5 million for other destinations worldwide.
Timing is also a crucial factor. Purchasing travel insurance immediately after booking a trip ensures that cancellation cover is active should an unexpected issue arise before departure. Delaying the purchase may result in uncovered costs if something goes wrong before the journey begins.
When comparing travel insurance policies, consumers are advised to pay close attention to policy details and exclusions. One of the most common issues arises around pre-existing medical conditions, which many policies exclude unless explicitly declared and accepted by the insurer. It is vital for travellers to provide full and accurate medical histories to avoid invalidating their cover. Individuals over 65 or those with complex medical conditions may face limited options, as some providers impose restrictions or decline coverage altogether.
The cost of travel insurance varies significantly, influenced by factors such as age, destination, duration, medical history, and planned activities. Coverage for high-risk activities — including skiing or scuba diving — often comes with additional charges. While more expensive policies may offer broader protection, affordable plans can still provide sufficient coverage for travellers with simpler needs.
Ultimately, travel insurance serves as a financial safety net and an essential part of responsible trip planning. As the travel landscape becomes increasingly unpredictable, securing a suitable policy remains one of the most important steps a traveller can take.
Uganda’s tourism soared in 2024 with record-breaking international arrivals, rising revenues, and strong domestic travel fueled by global and regional demand.
Uganda’s tourism sector is witnessing a powerful revival, with fresh figures highlighting a substantial upswing in international arrivals and sector-wide growth in 2024.
The Tourism Trends and Statistics Report 2025 shows the nation’s tourism industry gained strong momentum last year, building on post-pandemic recovery with impressive gains across international, domestic, and outbound travel segments. Both stability and sustained interest from global markets helped propel this upward trend.
According to the report, international tourist arrivals jumped by 7.7%, climbing from 1,274,210 in 2023 to a remarkable 1,371,895 visitors in 2024. The surge reflects growing global appeal, with the United States, India, and China maintaining their top-tier positions. Additionally, emerging markets such as Canada and Bangladesh registered notable growth, underscoring Uganda’s expanding long-haul travel reach.
Tourism revenues soared by 26%, generating USD 1.28 billion, driven by longer visitor stays averaging 8.7 nights and increased tourist spending, with leisure travelers spending approximately $2,114 per trip and $125 per night.
Hotel occupancy rates averaged 53.2% nationwide, with Kampala setting the benchmark at 68.3%. Domestic tourism also flourished, with nearly 1 million visits recorded across Uganda’s national parks, the Uganda Wildlife Education Centre (UWEC), and heritage sites.
Outbound travel skyrocketed by 97%, with 7,657,059 Ugandans traveling internationally. Leisure-based inbound tourism accounted for 19.2% of arrivals—an impressive rise attributed to aggressive promotional campaigns such as Explore Uganda — The Pearl of Africa.
Tourism’s economic footprint deepened in 2024, contributing 6.6% to Uganda’s GDP and generating 7.2% of national employment. More than 800,000 jobs were supported across key sectors including hospitality, transportation, and food services. Direct tourism contributions amounted to 3.2% of GDP (UGX 6.06 trillion), according to Basil Ajer, Director of Tourism.
Uganda’s performance in 2024 confirms its rising stature as a compelling destination for global travelers, with the sector poised for even greater strides in the years ahead.
Several members of the Kenya Association of Travel Agents (KATA) have been nominated for the 2025 edition of the World Travel Awards (WTA) under the category Kenya’s Leading Travel Management Company. The nominees are: ATS Travel, Bunson Travel, Elite Travel Services, FCM Travel – Kenya, Palbina Travel, and Satguru Travel Kenya.
Their appearance on this list underscores the level of excellence that KATA continually advocates for within the travel sector — a standard rooted in professionalism, innovation, and consistency in service delivery. These companies have established themselves as leaders not just in Kenya, but in the broader regional and international travel landscape.
The World Travel Awards, established in 1993, are recognised globally for identifying and celebrating excellence across all sectors of the travel, tourism, and hospitality industries. The awards draw participation from around the world, with nominees ranging from national tourism boards and airlines to luxury hotels and travel agencies. For many organisations, being shortlisted signals global credibility and recognition among peers and international travel audiences.
This year, the WTA Grand Final Gala Ceremony is scheduled to take place in Bahrain on 9 December 2025, bringing together key players from across the global travel ecosystem. That several KATA member agencies have secured nominations in this globally visible space is not only a point of pride for the individual companies but a reflection of the value that KATA has placed over the years on raising standards and positioning Kenyan travel services competitively on the world stage.
At its core, KATA’s role is to build capacity, strengthen professional conduct, and advocate for the interests of its members. These nominations illustrate the outcomes of that work — members operating at a standard that earns them global recognition.
This moment affirms the strength of Kenya’s travel industry and reaffirms the Association’s commitment to championing excellence in service, ethics, and global competitiveness.
When most people think about aviation, they imagine passengers boarding planes, business travellers in transit, or families reunited. What they rarely consider is what lies beneath—the tonnes of goods that move through the belly of aircraft, silently powering global trade and driving economic transformation.
However, the numbers tell a compelling story. According to Boeing’s World Air Cargo Forecast (WACF) (2022 -2041) – a biennial addendum to the Commercial Market Outlook, air cargo represents less than 1% of total trade volume but accounts for over 35% of trade by value globally. Yet, this sector’s strategic importance often goes underappreciated.
Africa’s aspirations—be it through the African Continental Free Trade Area (AfCFTA), food security targets, or digital transformation agendas—essentially hinge on the free and fast movement of goods. Air cargo, therefore, is not merely a logistics function for the continent; it is the lifeblood of modern commerce, a vital trade facilitator, and an economic equaliser.
In a continent where land transport can be slow or inefficient and maritime routes often bypass key inland markets, air cargo offers a crucial link to regional and global supply chains. It connects farmers to export markets, empowers SMEs through e-commerce platforms, and integrates manufacturers into just-in-time global supply chains, effectively transforming geographical distance into a competitive advantage.
From Nairobi to Amsterdam, from Accra to Guangzhou, the freighters and aircraft of carriers like Kenya Airways are conduits of possibility, not just for people, but for goods. Consider fresh flowers from Naivasha – Kemya reaching European florists in under 24 hours, sensitive pharmaceuticals transported across the continent with required precision, or urgent medical supplies delivered in times of crisis.
In 2024, African carriers recorded an 8.5% increase in cargo volumes, with capacity growing by 13.6% according to the International Air Transport Association (IATA). This growth was largely linked to the continent’s agriculture exports, especially perishables. As fresh produce fuels this growth, this unseen world of air cargo deserves a front-row seat in conversations about Africa’s economic growth
To advance regional trade and meet growing demand for air cargo services across Africa, the Middle East, and Asia, Kenya Airways expanded its cargo operations in the year ended with the addition of two Boeing 737-800 freighters and investments in infrastructure such as Pharma cold room which is certified by IATA(CEIV) and Cold storage facility for perishable cargo. These strategic interventions resulted in a 25% increase in cargo capacity and expanded the airline’s operational reach to key destinations, including the Middle East, India, Eldoret (Kenya), and several cities in West Africa.
However, realizing the full potential of air cargo in Africa requires a concerted effort. Governments, regulators, and private sector actors must align to prioritize its development. This necessitates investing in airport infrastructure, digitizing customs processes, harmonizing regulatory frameworks, and providing support for local producers to scale to international markets. Fundamentally, it means treating cargo as a strategic lever of trade.
Furthermore, building a robust air cargo ecosystem demands a focus on capacity building. Skilled manpower, from handlers and logistics experts to data analysts, is essential. As demand grows for integrated, tech-enabled logistics solutions, Africa must proactively train a workforce ready to seize these opportunities. This is not solely about aircraft; it’s about people, skills, and systems working harmoniously to deliver excellence.
Environmental sustainability is another critical dimension. As global cargo demand increases, so too does scrutiny on emissions. Airlines are increasingly adopting sustainable practices, including fuel-efficient routing, digitised documentation to reduce paper waste, and exploring green partnerships.
Ultimately, the conversation about air cargo transcends mere freight. It is primarily about trade and Africa’s ability to compete and thrive in the global marketplace. It is about empowering our entrepreneurs with the tools they need to scale, ensuring that a farmer in Kenya or a designer in Lagos can reach customers in Dubai, London, or New York.
If we are truly serious about unlocking Africa’s economic potential, then we must be equally serious about investing in the systems that move its goods—and air cargo must be a central pillar of that investment.
The Author is Mr Peter Musola the Head of Cargo Commercial at Kenya Airways
Dubai International Airport (DXB) is not only a transit hub but a top-tier tourism destination. You may assume that everything at DXB is expensive. However, there are still a lot of free activities available in 2025 to pass the time until your next trip.
Free Activities
The best free activities at Dubai Airport are included below, regardless of whether you are delayed or on a stopover.
Sit and Relax in the Zen Garden The Zen Garden, which is situated in Terminal 3, provides a peaceful haven from the busy airport. These gardens, which feature fish ponds, lush vegetation, and cosy seats, are ideal for tourists wishing to unwind, practice meditation, or take some quiet time.
Free Access to Wi-Fi All terminals at DXB have high-speed, limitless Wi-Fi. You may stay connected for free while at the airport, whether streaming a movie, video-calling relatives, or catching up on work.
Explore Art and Architecture The airport itself is a display of contemporary art and design. Explore the terminals to see revolving sculptures, art displays, and digital installations that showcase global creativity and Emirati culture. It is similar to going to a free art and culture museum.
Free Showers Are you feeling worn out after a lengthy flight? Transit passengers can use the free showers in Terminal 3. They are convenient and clean. You can purchase a cheap kit from a nearby convenience store or bring your towel and toiletries.
Plane Spotting DXB has multiple observation windows where you may watch planes land and take off if you are an aviation enthusiast. It’s an interesting and soothing way to kill time in between flights.
Kids Play Area In Terminal 3, DXB offers various free play spaces for families. While parents relax nearby, kids can run, climb, and play in these vibrant and secure areas.
Browse and Participate in the Lottery It is enjoyable to explore Dubai Duty-Free even if you don’t intend to spend any money. Employees occasionally give away free lottery tickets to fortunate tourists, with no purchase required, giving them the chance to win cash prizes or luxury cars.
Artificial Intelligence drives data-driven transformation in the global travel industry by revolutionizing customer experience, trip planning, and revenue models through 2030. As travelers demand faster, smarter, and more personalized services, AI is taking center stage—redefining how travel is searched, booked, and experienced. From intelligent chatbots and predictive pricing to real-time itinerary customization and operational automation, AI is injecting efficiency and innovation across every corner of the sector. Artificial Intelligence drives data-driven transformation in the global travel industry by improving not only how travelers engage with brands but also how those brands optimize performance, reduce costs, and increase loyalty. With the AI in Tourism market expected to grow from USD 2.95 billion in 2024 to USD 13.38 billion by 2030, the shift is both rapid and irreversible. This transformation promises a future where travel is more intuitive, intelligent, and aligned with the expectations of a hyper-connected, tech-savvy global audience.
Artificial Intelligence is transforming the travel industry with data-driven innovation and personalized solutions. In 2025, AI is no longer a futuristic add-on but a central force reshaping everything from trip planning to hotel management. AI-driven platforms, predictive algorithms, and intelligent automation tools are now essential components of modern travel ecosystems. As demand for efficiency, personalization, and instant service grows, AI is stepping in to redefine traveler experiences and optimize the operations of travel brands worldwide.
According to projections, the global AI in Tourism market will skyrocket from USD 2.95 billion in 2024 to USD 13.38 billion by 2030, showcasing an extraordinary CAGR of 28.7%. This seismic growth underscores AI’s critical role in powering the future of travel—an industry that thrives on smart recommendations, real-time data, and seamless user interactions.
The Global Travel Industry’s Growth Trajectory in 2025
The travel sector is on an upswing, poised for continued growth across all segments. Skift Research forecasts that every segment—airlines, cruises, OTAs, and accommodations—will post moderate to strong growth in 2025. Among the standouts are online travel platforms and cruise lines, leading the way in global recovery and innovation.
Meanwhile, the U.S. is expecting a 6.5% increase in international arrivals, reaching 77.1 million visitors in 2025, according to the National Travel and Tourism Office. This momentum reflects not only consumer confidence but the increasing integration of AI into the user journey, making travel decisions more informed, faster, and personalized.
AI’s Expanding Role in Travel Services
Artificial Intelligence is playing a pivotal role across multiple verticals within the travel industry. Let’s explore the areas where AI is delivering the most transformative results:
1. Personalized Travel Planning
AI algorithms are redefining how trips are planned. Through machine learning and behavioral analysis, AI platforms like Travel Genie are offering tailored travel recommendations, custom itineraries, dynamic pricing alerts, and real-time travel tips. These systems analyze user profiles, preferences, and past behavior to deliver hyper-personalized journeys that enhance satisfaction and build loyalty.
2. Operational Efficiency
Travel brands are using AI to streamline logistics, manage workforce scheduling, and maximize revenue. AI-enhanced revenue management systems help hotels and airlines adjust prices dynamically, often increasing revenue by up to 10%. Chatbots now handle over 80% of customer service queries in tourism, drastically reducing operational costs while boosting service consistency.
3. Customer Service Automation
AI-driven chatbots and virtual travel assistants are providing 24/7 multilingual support. HotelPlanner.com recently rolled out AI travel agents capable of managing bookings, responding to inquiries, and offering location-based tips—eliminating delays and boosting guest experience.
Statistical Insights into AI Adoption in Travel
AI in Tourism Market Growth: From USD 2.95 billion (2024) to USD 13.38 billion (2030)
CAGR: A powerful 28.7% reflecting deepening AI integration
North America Market Share (2024): 36%, with revenue at USD 175.57 million
Chatbot Usage: AI chatbots now manage 80% of service inquiries
Revenue Impact: AI revenue systems increase profitability by up to 10% in hospitality
These figures validate AI’s growing presence as both a strategic asset and a competitive differentiator.
Case Studies: Real-World Applications of AI in Travel
Airlines
AI assists in predictive maintenance, fuel efficiency monitoring, route optimization, and load balancing. Airlines are using AI to offer personalized inflight content, dynamic seat pricing, and automated rebooking during disruptions.
Hotels
From facial recognition at check-in to robot concierges and AI-powered room temperature controls, hotels are making smart tech part of the guest experience. Backend, AI manages inventory, pricing, housekeeping schedules, and guest reviews.
Online Travel Agencies (OTAs)
Platforms like Expedia and Booking.com are leveraging AI to offer custom package suggestions, virtual trip previews, and automated loyalty program upgrades, helping users make quicker, better decisions.
Cruise Lines
Cruise operators are integrating AI for crowd control on board, smart wristbands for tracking, and personalized dining or entertainment recommendations based on guest profiles.
Custom itineraries, AI concierge, smart notifications
Challenges and Ethical Considerations
As AI rapidly evolves, the travel industry must also address challenges:
Data Privacy: Collecting and analyzing traveler data raises security and ethical concerns.
Job Displacement: Automation could replace traditional service roles.
Bias in Algorithms: Poorly trained AI can lead to discriminatory pricing or recommendations.
Over-Reliance: Some travelers still value human touch—AI must complement, not replace, real interaction.
Leading companies are addressing these challenges through transparent data policies, human-AI collaboration models, and bias monitoring protocols.
Future Outlook: What’s Next for AI in Travel
Looking ahead, AI will further expand into areas such as:
Voice-activated trip planning
Emotion AI for real-time sentiment tracking
Augmented Reality (AR) + AI hybrid experiences for previews
Automated travel insurance customization
Blockchain-enabled AI for secure identity verification and payment
With advancing technologies like Generative AI, Edge Computing, and IoT integrations, the travel experience will become more immersive, predictive, and hyper-personalized by 2030.
About Travel Genie: Shaping the Future of Smart Travel
Travel Genie is an innovative AI platform revolutionizing how travelers plan, book, and manage their journeys. Through advanced machine learning and real-time behavioral data, Travel Genie creates personalized itineraries, provides live travel alerts, and recommends smart destination matches—all within seconds. Travel Genie’s mission is to make every traveler feel like the trip was designed just for them.
The World Airport Survey is voted for by customers, and a roundup of the top 10 hubs on the planet has touched down.
There’s a whole load of metrics we could use to assess the world’s best airport – the food options, the length of the queues at security, connectivity into the city – but customer satisfaction is arguably all we really need.
And that’s what Skytrax’s World Airport Survey is based on. Participants are asked about everything from an airport’s website to the friendliness of its staff, the entertainment facilities to the baggage delivery times, and 575 of them are assessed in total.
So which airport is the best in the world? Well, according to Skytrax, it’s Singapore Changi. This hub was recently named the best airport in the world for food, but according to the survey and despite being one of southeast Asia’s busiest hubs, it’s ‘renowned for its unrivalled passenger experience.’
In second place is Doha Hamad Airport, which slipped into second place after last year’s win. Apparently, it was described as the most architecturally impressive and luxurious terminal complex on the planet – quite the praise, eh?
In third place was Tokyo Haneda Airport, and Seoul Incheon and Tokyo Narita round out the top five. The final four spots are claimed by European airports, with none in the US making the top 10 – read on for the roundup.
