Ethiopian Airlines -Ethiopian Aviation University.

Ethiopian Aviation Academy (EAA) is the largest and most modern aviation academy in Africa recognized as ICAO Regional Training Center of Excellence. To train aviation professionals from classrooms to full flight simulator training, EAA offers leading industry standard training for pilots, aircraft technicians, cabin attendants and ground services staff both for initial and recurrent students. The Leadership & Career Development Center is also training thousands in Management and Leadership Skills.

Our cabin crew training simulates real-time scenarios with training aircraft designed for emergency drills and service trainings. Our pilot training school uses light aircraft for its basic training with dedicated simulators. Full flight simulators of all fleets Ethiopian operates are available for flight training. Virtual Maintenance Trainers (VMTs) and various workshops feature our aircraft maintenance training. Beyond these, our academy develops standard training packages including e-learning and virtual classroom trainings. Trainee services include a trainee’s cafeteria, dormitories, an administration complex and a plush new auditorium. The academy plans to take in 4,000 students a year in its training programs.

In line with the rapid growth of Ethiopian Airlines Group, Ethiopian Aviation Academy has been upgraded to Ethiopian Aviation University, which will enable it to provide a broader range of educational programs and increase the level of expertise in the Aviation Industry. The University has been accredited by the Ethiopian Higher Education Relevance and Quality Agency (HERQA), to offer undergraduate and graduate degree programs in various aviation and hospitality fields. 

Ethiopian Aviation University has been accredited by Ethiopian Higher Education Relevance and Quality Agency to offer undergraduate and graduate degree programs in various aviation and hospitality fields.

Currently, the University offers various aviation courses such as BSc in Aeronautical Engineering, Aviation Maintenance Engineering, Aviation Management & Operations, BA in Tourism & Hospitality Management, MSc in Data Science, MBA in Aviation Management. The University also offers Diploma and Certificate Programs in Aircraft Maintenance Technician, Pilot Training, Cabin Crew and Commercial Training, Leadership & Career Development, Catering Training in addition to ICAO and Online Courses.  Ethiopian also owns training facilities in other regional cities of the country including in Hawassa, Dire-Dawa, Bahir-Dar and Mekelle.

Here is a video from Ethiopian Aviation Academy:


Kenya and Zimbabwe drive African tourism boom in South Africa

South Africa welcomed 5.8 million visitors from other African countries between January and November 2023, marking 75.5% of all tourist arrivals, compared to the same period in 2022.

Of the 5.8 million visitors, 1.9 million were from Zimbabwe, with those from Kenya totalling 37,414.

Statistics South Africa published the recent international arrival figures for January to November 2023.

“I am so pleased by these numbers from the rest of the African continent. We view the region as very significant and important. Kenya’s remarkable performance can be attributed to the strategic decision by government to simplify the visa regime earlier this year as well as targeted and effective insights-driven marketing campaigns,” said Minister of Tourism Patricia De Lille.

“Overall, through focused marketing, various collaborations and leveraging various strategic opportunities by the Department of Tourism, South African Tourism and the broader tourism sector, we have been able to achieve these very impressive results on the continent.”

Tourist arrivals from Americas

According to StatsSA, international tourist arrivals from January to November 2023 totalled 7.6 million, representing a 51.8% increase compared with the same period in 2022.

South Africa registered at least 411,254 tourist arrivals from the Americas between January and November this year, reflecting a 44.1% growth compared to the same period in 2022.

The United States of America contributed the most, with 320,948 arrivals, marking a 39.5% increase compared to the same period in 2022.

“The US remains a top international source market for South Africa and has been recording robust steady growth in arrivals in 2023. Based on our December projections we anticipate recording our 2019 pre-pandemic arrivals well ahead of the forecasted recovery mooted for the 2024/2025 financial year,” said De Lille.

“We are proud of the work done by the team working collaboratively alongside our stakeholders in the public and private sector to deliver exciting consumer and trade-facing projects to drive brand affinity and distribution channel initiatives to reignite this market.”

During the first 11 months of 2023, South Africa recorded 182,497 arrivals from Asia, with India leading the way with 73,037 tourists, closely followed by China, with 34,669 arrivals.

“It is evident that our country remains attractive and that more can be unlocked with more policy and regulation revisions. I am committed to working with all partners and government colleagues to unlock barriers such as visa regulations, safety concerns and limited air access and air lift, so that we can grow our sector and meaningfully contribute to our country’s economy,” said De Lille.

“Our country offers unique and undeniable breath-taking landscapes and tourism products and experiences. We also thank all the South Africans for their continuous hospitality and extending a warm welcome to all our visitors. Here’s to South Africa’s sustained charm, attractiveness and relentless tourism growth.”

Source: Citizen

AI and Biometric Technology: Key to Faster and Secure Air Travel?

In recent years, the convergence of artificial intelligence (AI) and biometric technology has ushered in a new era of efficiency and convenience within air travel.

Airports worldwide have slowly embraced these innovations, streamlining check-in processes, enhancing security measures, and ultimately providing passengers with smoother and faster journeys.

AI-Enhanced Security Screening

Gone are the days of long queues at security checkpoints. AI-powered scanners and detectors equipped with advanced algorithms now swiftly identify prohibited items and potential security threats.

These systems analyze X-ray images to detect anomalies, reducing the need for manual inspections and significantly expediting the screening process.

Biometric data, such as facial recognition and fingerprint scanning, has become a cornerstone of airport security.

Passengers can seamlessly move through checkpoints by presenting their faces or fingerprints, eliminating the hassle of repeatedly presenting boarding passes and identification.

For instance, Changi Airport in Singapore has implemented facial recognition technology, allowing passengers to breeze swiftly through immigration and boarding procedures.

Efficient Check-in Procedures

AI-driven check-in kiosks and mobile applications have simplified the initial stages of travel. Passengers can complete the check-in process autonomously, select seats, and even drop off baggage without extensive interaction with airline staff. Moreover, AI algorithms predict and manage peak travel times, optimizing staff allocation and reducing wait times at counters.

Biometric authentication plays a pivotal role in expediting check-in. Some airports have introduced biometric boarding gates that match passengers’ facial or iris scans with their flight information, enabling a seamless boarding experience.

Source: Eturbo News.

Global air travel will finally surpass pre-Covid levels in 2024, experts say.

Global air travel volume is expected to finally exceed pre-Covid-19 levels in 2024 as the Asia-Pacific region makes a full recovery, said industry observers. Driven by sustained demand, this could make 2024 a banner year for airline profits.

The industry made a dramatic recovery in 2022 and 2023, bouncing back from record pandemic-era losses to near-2019 levels.

However, persistent supply issues and thin profit margins are among the obstacles to aviation’s strong showing.

Full global recovery

Association of Asia-Pacific Airlines (AAPA) director-general Subhas Menon said: “In 2024, air travel recovery will be complete.”

The International Air Transport Association (Iata) forecasts that in 2024, airlines will make US$25.7 billion (S$34 billion) in profits, on the back of a record US$964 billion in revenue.

It expects all regions to hit pre-pandemic passenger levels by end-2023 – except for the Asia-Pacific, where full recovery is anticipated in early 2024.

For 2023, global revenue passenger kilometres (RPK) are expected to be 38.4 per cent higher than in 2022, but still 4.8 per cent short compared with 2019.

Defined as kilometres travelled by paying passengers, this is a key indicator of passenger demand and airline performance. Iata expects RPK to grow 9.8 per cent in 2024, rising to 4.5 per cent above 2019 levels.

All this is based on a projected 4.7 billion air passengers in 2024, 9 per cent more than the 4.5 billion in 2019.

Promising demand

The strong performance in 2023 bodes well for the coming year, said observers.

Mr Manfred Seah, chief financial officer at aviation gateway services provider Sats, said: “The global passenger travel recovery is encouraging, despite the continuing macroeconomic uncertainties and current geopolitical situation.”

AAPA’s Mr Menon highlighted a trend of discretionary spending going to services such as food and beverage, entertainment and tourism, rather than material goods. He believes this will continue in 2024.

Mr Bertrand Saillet, managing director for travel management company FCM Travel Asia, noted that rising demand has pushed up airfares in Asia. For the year to date, economy-class fares in the region are up 21 per cent, while business-class fares are 17 per cent higher compared with 2019.

FCM Travel Asia also saw more bookings for corporate travel in November 2023 compared with a year ago, and expects travel demand to continue to grow in 2024.

Economic resilience, too, should continue. Mr. Andrew Matters, Iata’s director for policy and economics, highlighted the International Monetary Fund’s projections for global gross domestic product growth of 3 per cent in 2024 and “robust” labour markets, with unemployment rates in many countries at or near record lows.

“I think it’s very clear that there’s pent-up demand, people want to travel,” he said. Strong labour markets mean that “not only do people want to fly, they have also got the means to fly”.

Source: Straits Times

Kenya Airways and South African Airways Expand Partnership to include South America on Codeshare

Nairobi, 28th December 2023 – Kenya’s national carrier, Kenya Airways (KQ), has announced an expansion of its codeshare partnership with South African Airways (SAA) to include direct flights from South Africa to South America. Starting this month, customers will now experience a seamless travel journey to Sao Paulo, Brazil, via Johannesburg on one ticket, as KQ codeshares on the recently reintroduced South Africa Airways flight to Sao Paulo (GRU). This collaboration establishes unparalleled connectivity, offering the most direct flight option from this region, contrasting with current routes that often involve transits through the Middle East, Europe, or North America.

The strategic partnership, built on a shared commitment to enhancing connectivity and elevating the passenger experience, unites the strengths of two leading African airlines. Focused on flexibility, convenience, and traveler choice, this alliance provides a superior option for those journeying between Africa and South America. Notably, the South Africa-South America link through this collaboration stands out as the most direct, reducing the overall carbon footprint and contributing to sustainability in air travel.

Julius Thairu, Chief Commercial and Customer Officer at Kenya Airways, expressed the excitement surrounding this strategic move, stating, “Customers will now enjoy expanded strategic cooperation, offering enhanced connectivity and a superior joint offering. Together, we are dedicated to providing passengers with unmatched travel options, world-class services, and an expanded global reach.”

This partnership ensures seamless onward connectivity, enabling customers to experience an integrated travel journey from Kenya Airways’ network to South African Airways’ South American network, all under one ticket. Travelers will benefit from simplified logistics, reduced layover times, and an enhanced overall travel experience from Kenya to Brazil.

With this collaboration, Kenya Airways and South African Airways are redefining air travel, offering customers the most direct route, a stark contrast to the current options that often involve extended layovers in the Middle East, Europe, or North America.

 Source: Corporate Kenya Airways

Hatta beckons travelers from around the world with experiences that combine culture, adventure and eco-tourism

Hatta, Dubai’s captivating mountain town, has been rising in global and regional profile over the last few years as a prominent travel destination. Often referred to as the ‘Highlands of Dubai’, Hatta has transformed into one of the Middle East’s most enchanting cultural, entertainment and adventure tourism hubs offering a unique mix of thrilling outdoor activities, rich historical narratives, and breathtaking natural scenery.

The area is one of the key highlights of the latest edition of the #DubaiDestinations winter campaign, launched by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), in collaboration with the country’s creative community and a range of stakeholders, including Dubai’s Department of Economy and Tourism (DET).

As Hatta undergoes a transformation, driven by Dubai’s visionary development plan, it beckons travellers from around the world, promising an array of experiences. Whether seeking an adrenaline-pumping mountain biking adventure, a reflective stroll through historical sites, or a tranquil moment by a scenic lake, Hatta is a must-visit for anyone seeking distinctive experiences and memories that last a lifetime. With its unique blend of activities, events and attractions, Hatta has rapidly emerged as a ‘bucket list’ destination for global travellers.

His Excellency Helal Almarri, Director General of Dubai’s Department of Economy and Tourism, said: “Hatta’s rise as a premier eco-tourism, adventure sports and cultural destination reflects Dubai’s commitment to creating unique experiences for both domestic and global travellers. Under the Dubai leadership’s visionary strategy, Hatta’s evolution as a destination, which forms part of the Dubai 2040 Urban Master Plan, has added a unique new dimension to Dubai’s rich array of attractions. Hatta is a testament to our commitment to sustainable, responsible, and diverse tourism, and our resolve to foster destinations that are not only exceptional but also deeply rooted in environmental consciousness and community development.”

Adventure tourism hub

Located 130 km south east of Dubai, the journey to Hatta is a visual feast, transitioning from an enchanting desertscape to stunning mountain scenery. Hatta’s landscapes are also an adventure enthusiast’s dream. In the heart of the mountains, Hatta Wadi Hub stands as a magnet for thrill-seekers. This adventure haven offers a range of activities including cycling, mountain biking, ziplining, horseback riding and paragliding.

Wadi Hub’s recently opened Aerial Adventure Park is an exhilarating attraction accessible to visitors of all ages and physical abilities. The new park boasts activities like high ropes course, free fall, giant swing, 45 degree zip, bag drop and zip line belay, and the heart-pounding “Leap of Faith’.

For cycling enthusiasts, the Hatta Mountain Bike Trail Centre offers an extensive network of trails, covering over 50 kilometres and catering to all skill levels. The trails wind through hills, wadis and farmlands, marked clearly for self-guided exploration. Open year-round, these exciting trails offer exhilarating bike rides amidst scenic settings.

Hatta’s topography is also a hiker’s paradise. From the sandy valleys to the rugged foothills of the Hajar Mountains, the area offers varied terrains. The Hatta Dam area, a popular hiking spot, provides stunning vistas and potential wildlife encounters, including the elusive Arabian sand cat. The Hatta Wadi Hub also serves as a gateway to various hiking experiences.

Hatta is a sanctuary for endangered species like the Arabian tahr. Hikers can explore the natural habitat of these rare animals, contributing to the awareness and conservation of the region’s wildlife. Swan Lake, known for its diverse birdlife, is an idyllic location for birdwatchers and nature lovers.

In addition, the vast Hatta Lake offers opportunities for water sports like kayaking and paddleboarding. Visitors can rent kayaks or paddle boats from kiosks for a relaxing ride across its clear waters, where they have a chance to encounter the lake’s natural inhabitants including fish and birds. They can also venture into unseen areas through curved passageways hidden behind the mountains.

Art, culture and heritage

The Hatta Heritage Village draws tourists eager to experience the UAE’s rich past. This meticulously restored village, dating back to the third century BC, stands as one of the oldest in the country. It features authentically reconstructed stone houses, ancient water wells, watchtowers, and a traditional majlis. Visitors can explore a remarkable collection of old photographs that vividly depict traditional life in Hatta, alongside a dedicated area for basket-weaving and a museum space displaying historic tools and weapons. Adjacent to the village, the Al Sharia Palm Tree Farm showcases the ancient falaj irrigation system, a marvel of traditional engineering.

Another historical attraction is the Hatta Fort, built in 1896, one of the most significant architectural monuments in the UAE. This structure, which originally served as both a residence and defence stronghold, features a spacious internal courtyard and a 11-metre-high watchtower. The building, which was restored in 1995, is made of mountain stones and mud bricks, while the ceiling is constructed using palm fronds, trunks and mud.

As part of the second phase of Hatta’s development plan, Dubai seeks to nominate the region’s archaeological sites, including the ancient falaj irrigation system and the Hatta tombs from the Bronze and Iron Ages, for inclusion in the UNESCO World Heritage list. The Hatta tombs are some of the most impressive evidence of the prehistoric past of the region. Human remains found in some of the tombs prove that they were reused over the millennia as late as the Middle Islamic times.

Larger-than-life public art

In an unexpected fusion of tradition and modernity, the mountains in Hatta enclose an extraordinary piece of public art. A massive inclined mural, drawn on the outer wall of the Hatta Dam, features portraits of the UAE’s founding fathers, the late Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum.

Another iconic feature of the area is its massive ‘Hatta’ sign, perched atop one of its highest peaks. Visible from numerous locations around Hatta, this landmark has letters that stand 60 metres tall. Guinness World Records recently awarded the sign the title of ‘Tallest Landmark Sign’. For those seeking an adventurous journey, a 30-minute trek from Hatta Wadi Hub leads to this remarkable sign. As night falls, the sign transforms, illuminating the night sky, creating a captivating spectacle.

Local products

The new Hatta Souq provides a place where visitors can explore products of local farmers and residents. Built with largely manmade construction materials, the Souq houses shops selling locally-grown produce, home-grown cafes and restaurants, and spaces for food carts. Spanning 146,000 square feet, and a built area of over 43,000 square feet, the Souq encompasses seven shops, six indoor and seven outdoor kiosks, 42 sales platforms, a large store, eight food carts, a children’s playground and green spaces.

Visitors to Hatta also have the opportunity to gain insights into the region’s beekeeping traditions at the Hatta Honeybee Garden. This educational and interactive experience also allows visitors to learn about the importance of bees in our ecosystem. Engaging activities like beeswax candlemaking and beehive frame-building offer a hands-on approach to understanding these unique insects.

Family-friendly destination

Hatta is also one of the UAE’s most family-friendly destinations. Hatta Hill Park, set against the backdrop of the Hajar mountains, is a perfect spot for family outings, offering picnic areas, sports fields, and a tower with panoramic views. The Hatta Dam, with its stunning mountainous surroundings, is another highlight for families seeking a quiet outing. Here, one can also engage in activities like kayaking, amidst nature’s tranquil grandeur.

Hatta offers a range of options for outdoor camping. Visitors can pitch up a tent and sleep under the stars at the dedicated Hatta Campsite. There are also many options available for luxurious, mountainside camping and ‘glamping’ experiences. Also available are farmhouse rentals catering to larger groups, offering pools and barbecue areas.

As part of Brand Dubai’s collaboration with Dubai’s Department of Economy and Tourism (DET) for the latest #DestinationsDubai winter campaign, the Dubai Festivals and Retail Establishment (DFRE), an agency of DET, is working closely to conduct family-friendly events and activities in Hatta.

This includes organising various activities at the inaugural edition of the Hatta Festival, a vibrant celebration of culture, sports and family entertainment being held until 31 December. Organised by Brand Dubai, in partnership with the Supreme Committee Overseeing Hatta Development, the festival is the centerpiece of the third edition of the #DubaiDestinations winter campaign, and includes spectacular lighting displays across Hatta Fort, a recreation of the illuminating lights of the Champs-Elysées, and fireworks displays above the Hatta sign every weekend throughout the festival.

Featuring diverse activities and attractions for families and children of all ages at the newly-developed Leem Lake in Hatta and the Hatta Wadi Hub, the Hatta Festival showcases the uniqueness of the region and its recent development as an eco-friendly destination. The festival also aims to promote Hatta’s cultural, historical and natural treasures, and encourage visitors to enjoy its unique landscapes and recreational activities.

Evolving tourism offering

Named as one of the ’50 Most Beautiful Small Towns in the World’ by Condé Nast Traveler in May this year, Hatta is undergoing further transformative developments, which are set to add to its destination appeal. Phase II of the Hatta development plan is set to significantly enhance the region’s appeal, encompassing a total of 22 diverse projects and initiatives. A key goal of the second phase is to transform Hatta Beach into a year-round tourist destination, catering to both residents and visitors. With a wide range of recreational facilities, services, and activities, the waterfront is expected to significantly increase tourist inflows to the area.

Another major highlight of the second phase is the construction of the Hatta Sustainable Waterfalls near the Hatta Dam. Complementing this, a 5.4 km cable car will transport visitors from the dam to Umm Al Nusour, the highest peak in Dubai, offering spectacular views. Furthermore, the plan includes the development of eco-friendly hotels and health resorts with urban designs that harmonise with the natural surroundings of Hatta.

Source: Emirates 247

Kenya Airways Soars to New Heights: A Tale of Innovation, Sustainability, and Global Connectivity

In an innovative move toward sustainable growth and enhanced connectivity, Kenya Airways is undergoing a remarkable transformation, positioning itself as a key player in the aviation industry. The airline has adopted a strategy of replacing smaller aircraft with larger, more fuel-efficient ones, aiming to connect all cities within Africa, capitalizing on the liberalization of the continent’s airspace.

At the heart of this evolution is a commitment to sustainability. Kenya Airways is investing in new-generation aircraft with more efficient engines, actively participating in initiatives such as the SkyTeam Sustainability Flight Challenge to foster collaboration and knowledge sharing among airlines.

Kenya Airways is making waves in innovation with its dedicated Innovation Hub. The airline is rolling out innovative products such as a roaming solution to reduce costs for travelers and a comprehensive loyalty program, Asante Rewards, extending beyond travel to include partnerships with various businesses.

“Chief Commercial and Customer Officer, Julius Thairu, summarizes the airline’s philosophy.”, stating, “Our aim is not just to fly; it’s to create an experience that becomes a seamless part of our passengers’ stories. It’s about creating a network of connectivity within Africa, forming links that go beyond borders “.

Despite the challenges posed by the COVID-19 pandemic, Kenya Airways reports operational viability with the best results in the last six years. The airline is on a path to recovery, posting strong half-year results and surpassing pre-pandemic flight frequencies, particularly on the London route.

Internationally, Kenya Airways has expanded its reach through collaborations with esteemed airlines from Europe, Emirates and Asia, offering passengers unparalleled global travel experiences with a touch of luxury.

Kenya Airways has made a lasting impact in strategic markets, notably Nigeria and Ghana, where it also serves as a catalyst for regional ties. With two daily flights, the airline is committed to making travel effortless, working closely with governments to streamline visa processing and ensure passengers can explore without hindrance.

The airline aims to connect Africa with a Pan-African airline group, where every airline contributes to seamless travel.

“We need to collaborate more in Africa by finding areas of operation that allow consolidation but still maintain national airlines with their identities because that is what pulls people, and eventually address the cost of traveling within Africa”.

Kenya Airways is an exceptional airline, connecting Africa to the world with innovation and collaboration in the aviation industry. The journey of the airline is a remarkable story of growth, sustainability, and an unwavering pursuit of excellence.

Source: Voyages Afriq.

Travel & Tourism in Africa: A Sector with Untapped Potential

The Travel & Tourism sector in Africa is poised for significant growth in the coming years, with the potential to contribute an additional US$168 billion to the continent’s economy over the next decade. This is according to a new report from the World Travel & Tourism Council (WTTC) and VFS Global, which highlights the sector’s potential to create jobs, drive economic development, and promote cross-cultural collaboration.

The report, titled “Unlocking Opportunities for Travel & Tourism Growth in Africa,” outlines three key policy areas that could unlock annualized growth of 6.5% for the sector, reaching a contribution of more than US$350 billion to the regional economy. These policy areas include:

Improving air infrastructure: Africa needs better air connectivity within the continent to make it easier for travelers to reach its diverse destinations.

Visa facilitation: Simplifying visa processes will encourage more travelers to visit Africa by reducing the time and hassle involved in obtaining a visa.

Tourism marketing: Africa needs to invest in marketing campaigns to promote its wealth of destinations and attract more visitors from around the world.

The report also highlights the opportunities for the sector to adopt sustainable practices, such as reducing its carbon footprint through low-carbon energy adoption and enhancing water efficiency. These practices will not only help to protect the environment but also make the sector more attractive to environmentally conscious travelers.

Speaking at the launch of the report in Kigali, Rwanda, WTTC President & CEO Julia Simpson said: “Africa’s Travel & Tourism sector has witnessed an extraordinary transformation. In just two decades, it has more than doubled in value, significantly contributing to the continent’s economy.

Growth potential for Travel & Tourism in Africa is massive. It has already more than doubled since 2000, and with the right policies could unlock an additional US$168 billion in the next decade.

Africa needs simplified visa processes, better air connectivity within the continent, and marketing campaigns to highlight the wealth of destinations in this breathtaking continent.

Zubin Karkaria, Founder & CEO of VFS Global, said: “We are excited to partner with WTTC to uncover the extensive opportunities that Travel & Tourism offers in Africa.

Having established our presence in Africa since 2005 we are today the trusted partner of 38 governments who we serve across 55 cities in 35 countries in Africa. VFS Global recognises the tremendous potential of Africa and remains deeply committed to supporting the continuing development of travel and tourism to and from the continent.

This report not only highlights the diverse prospects for economic growth, sustainable tourism, and cross-cultural collaboration but also provides valuable insights for governments to formulate policies and offers businesses a well-defined roadmap for expansion in this thriving market.

The report concludes that Africa’s Travel & Tourism sector has the potential to become a major driver of economic growth and job creation in the coming years. With the right policies in place, the sector can help to unlock the continent’s full potential and create a brighter future for its people.

Source:Tourism News Africa.

Embracing Sustainable Practices in the Hospitality Industry in Africa

The hospitality industry in Africa is experiencing a shift towards sustainability, driven by a growing awareness of environmental conservation and responsible tourism. Countries in Africa are investing more in sustainable hospitality practices to preserve their natural resources and attract conscientious travelers. This shift is not only beneficial for the environment but also for the long-term success of the industry.

Several African countries have made significant strides in integrating sustainable practices into their hospitality industry. For example, Kenya has been a pioneer in sustainable tourism with eco-lodges like Segera Retreat in Laikipia, which combines luxury with conservation efforts, and the Fairmont Mara Safari Club that employs solar power and rainwater harvesting. Tanzania is also making progress with properties like the Mantis Nungwi Resort in Zanzibar, which focuses on sustainable seafood and community engagement. Moreover, Mozambique has seen the rise of eco-friendly resorts such as Guludo Beach Lodge, which supports local communities and wildlife conservation.

These examples highlight the diverse approaches to sustainability within the African hospitality industry. The concept of sustainable tourism goes beyond environmental conservation and extends to the socio-economic development of local communities. Many African hotels and lodges prioritize hiring locally, supporting local businesses, and engaging in community projects to ensure that the benefits of tourism are shared equitably.

Furthermore, the World Travel and Tourism Council (WTTC) has been instrumental in promoting sustainable growth and development in the travel and tourism industry across Africa. The organization works with governments, businesses, and other stakeholders to advocate for sustainable practices and policies that support the industry’s long-term viability.

In addition to environmental and socio-economic aspects, sustainability in the hospitality industry also encompasses cultural preservation. Many African destinations and accommodations are embracing and promoting local traditions and heritage, offering authentic experiences to visitors while preserving the cultural identity of the communities.

As the demand for sustainable travel experiences continues to rise globally, African countries are well-positioned to capitalize on this trend. By investing in sustainable hospitality practices, African destinations can differentiate themselves in the competitive tourism market, appeal to environmentally conscious travelers, and safeguard their natural and cultural assets for future generations.

In conclusion, the hospitality industry in Africa is undergoing a transformation towards sustainability, with a focus on environmental conservation, community empowerment, and cultural preservation. The integration of sustainable practices not only benefits the environment and local communities but also enhances the overall appeal of African destinations to conscientious travelers. As the industry continues to evolve, it is essential for stakeholders to collaborate and prioritize sustainability to ensure a thriving and responsible tourism sector in Africa.

Source: Tourism News Africa.

Dubai’s Department of Economy & Tourism Partners with JioTV For A New Travel Show “Once Upon A Trip! To Dubai

Dubai’s Department of Economy & Tourism (DET) has announced an exciting partnership with JioTV to launch a unique 4-episode travel show titled “Once Upon a Trip! To Dubai.” In this unique show, global superstar Anil Kapoor plays himself as he embarks on a hilarious and adventurous journey through the stunning city of Dubai along with actor Maniesh Paul.

More than just a travel show; “Once Upon a Trip! To Dubai” is a story of rediscovery, bonding, and the magic of serendipity. As Kapoor and Paul traverse through the alluring landscapes and vibrant cultural tapestry of Dubai, their (on-screen) personas reflect their real-life charm and wit, delivering an authentic and engaging experience to Indian viewers. The show is set to offer a rich blend of comedy, adventure, and heartfelt moments, presenting Dubai in a unique light that’s never been seen before. It not only serves as a testament to Dubai’s enchanting allure as a global travel destination but also celebrates its rich cultural mosaic and dynamic spirit in a way that resonates with Indian audiences.

At the heart of “Once Upon a Trip! To Dubai” is its unwavering commitment to authenticity. The show transcends the typical confines of a travel show, steering away from standard formats to embrace a more genuine path to storytelling, where Kapoor and Paul are guided by their insatiable curiosity and passion for adventure, towards a city that they have known and loved for decades. Their reactions, from laughter to awe, unfold naturally as they witness the hidden gems, subcultures, and authentic experiences as they explore the streets of Dubai. The passion driving the duo through their journey further builds a profound connection with their narrative. “Once Upon a Trip! To Dubai” is more than a show; it’s a genuine portrayal of travel, where the spirit of Dubai comes alive in its most authentic form.

“Once Upon a Trip! To Dubai” heralds a new era in travel storytelling, one that extends beyond the traditional methods of showcasing a destination. It dives deep into the rich tapestry of experiences and emotions that truly resonate with Indian audiences. In choosing to collaborate with JioTV, we recognized a shared vision for innovation and a unique approach to storytelling that aligns perfectly with our goals of acquainting the lesser-known sides of Dubai to an audience that resonates with the destination.

JioTV’s commitment to quality content, unmatched distribution scale & audience engagement across India makes them an ideal partner for bringing this vision to life. Dubai, through the eyes of Kapoor and Paul, transforms into a character itself, full of stories waiting to be discovered – thereby making the wonders of Dubai accessible to all.

Superstar & Actor Anil Kapoor, reflecting on his experience, said, “Working on ‘Once Upon a Trip! To Dubai’ has been a journey of rediscovery, both incredible city of Dubai and within me. More than a project, it was a journey of the heart. Whenever I have explored Dubai, I have not only just encountered stories; I discovered pieces of myself in every corner. There’s a raw and real quality to this experience, so different from the scripted roles I’m used to. It’s about forming genuine connections, embracing laughter, and the unexpected surprises along the way. This show particularly has allowed me to see Dubai with a sense of wonder and authenticity. JioTV, serving as a robust and expansive platform, is the perfect powerhouse for presenting this authentic journey to our viewers at a grand scale. My hope is that it will inspire our audience to appreciate the beauty of Dubai and the magic inherent in the real-life adventures that I shared with Maniesh.”

Actor Maniesh Paul further added his unique flair, “’Once Upon a Trip! To Dubai’ was an adventure like no other, blending my love for traveling with the uncharted wonders of Dubai. Each day was a new adventure in this magnificent city uncovering a new sense of wonder and joy. ‘Once Upon A Trip! To Dubai’ brought out an authentic joy and spontaneity that was refreshingly real. The streets of Dubai aren’t just backdrops; they’re alive with stories and unexpected turns, much like my own journey that I shared with AK. This show has been a revelation, showing me the power of impromptu moments and the genuine connections that come from shared laughter and experiences. JioTV has played an indispensable role in bringing this exhilarating journey to the screens, making it a grand experience for our viewers. I hope our audience finds as much joy and surprise in watching this travel show as I did in creating it.”

The show culminates in a captivating finale featuring a special guest appearance by the talented Emirati soul singer Arqam Al Abri whose musical artistry adds a distinctive and enriching dimension to the last episode, beautifully echoing Dubai’s rich and diverse artistic landscape.

Produced by Stars “n” Stripes and directed by Satyajit Kadam, who has a notable advertising career and accolades like the Cannes Lion and Spikes Asia, ‘Once Upon a Trip! To Dubai’, also features the visual finesse of acclaimed cinematographer Satchit Paulose, known for his work on “Pathaan” and “Fighter”.

Get ready for a one-of-a-kind journey. “Once Upon A Trip! To Dubai” is more than just a show; it’s an immersive experience, an innovation, a heartwarming journey, streaming exclusively on JioTV, starting this weekend.

Source: India Education Diary