How Kenya’s tourism is riding on sports

For decades, Kenya’s tourism offering was largely centred on wildlife and the beach destination. However, the ‘beach and bush’ experience has become cliché with many other countries on the continent offering similar packages.

The Kenya Tourism Board, the main organ marketing the country as a key destination has been forced to think outside the box and leverage on other activities to reel in the numbers.

Sports tourism seems to be on the rise, with the country hosting high-level events that have become crowd-pullers in recent times.

We take a look at some of these events and how they are slowly but steadily drawing in the much-needed foreign currency.

Magical Kenya Open

Muthaiga Golf Club is the theatre where 144 golfing greats are sweating it out in this year’s Kenya Open golf championship as part of the DP World Tour.

The game has a long history in Kenya. The first tournament was played in the same grounds in 1967 and was won by Englishman, Guy Wolstenholme.

Since then, several winners have gone ahead to record resounding success on the European Tour. There is always prize money to be won and this year, it totals close to $3 million (Sh436 million), no small change for chasing a small ball down the fairways for four days.

However, the players are also attracted by the country’s beauty and usually take a few days before and after the tournament to tour the country.

The international players also bring with them a host of personnel who in turn inject some cash into the local economy through tourism.

Magical Kenya Ladies Open

Like the Magical Kenya Open, the Ladies Open has become a crowd puller despite being played at the Baobab Course in Vipingo Ridge with the hot and humid atmosphere.

The championship began in 2019 and has become a signature event in the global golfing calendar, attracting viewership in over 350 million homes in 80 countries.

Since 2020, Vipingo Ridge has been a wildlife sanctuary and if you have followed the tournament that concluded a few days ago, you might have noticed how giraffes interrupted play several times.

There can be no better tourism marketing ambassadors than such animals strutting across the greens without a care in the world. In any case, are they not the real stakeholders in tourism?

WRC Safari Rally

The Safari Rally is no doubt one of the toughest rallies on earth. It is also an event that has put the country on top of the sporting world.

But did you know that the rally was born out of a dispute between two cousins?  Yes, Eric Cecil, as the story goes, was having a drink with his cousin Neil Vincent in a Limuru bar when the topic of motor racing came up.

Cecil was working for the East African Automobile Association and needed to know why Vincent never competed in the newly-created Langa Langa circuit in Nakuru.

Vincent’s reply? “I can imagine nothing more boring than driving round and round the same piece of track. But if you will organise an event where we get into our cars, slam the door, go halfway across Africa and back and the first car home is a winner, I will be in it.” That, to Vincent, was the utmost test between man and machine.

But Cecil faced a backlash from his bosses at the Automobile Association who told him company employees were there to “serve the general motoring fraternity and not some crazy ideas of cowboys.”

It took the death of King George 1 of England on the night of February 5-6 1952 with his young daughter, Elizabeth Alexander Mary ascending to the throne to convince naysayers about staging a rally in her honour. The first edition in 1953 was aptly named ‘The Coronation Rally’.

For decades, the fast cars zoomed in villages across the country before the event was downgraded to a Kenyan event.

In 2021, it returned to the World Rally Championship (WRC) calendar, and this year, it will start from the iconic Kenyatta International Convention Centre, KICC.

It will also be held from March 28 to 31, reclaiming its traditional spot as an Easter event and creating a “more successful and memorable experience”, according to WRC Safari Rally Kenya event Director Jim Kahumbura.

With each driver supported by a crew of about 100 and foreign journalists in tow, few events command global attention as the Safari Rally with this year’s event earmarked to hit the 100 million viewership mark.

East African Safari Classic Rally

This is the offshoot of the Safari Rally whose aim was to “revive the spirit of the original rally and cater to the classic car enthusiasts”.

The rally traverses through some of East Africa’s most scenic landscapes such as The Great Rift Valley and Amboseli in Kenya with spectacular views of Mount Kilimanjaro.

The rally has attracted key figures who previously raced in the Safari Rally such as Bjorn Waldegaard, Ian Duncan and Stiq Blomqvist. The effects of the rally on local tourism are no different from its sister event.

Participants and their crew members spend thousands of dollars on local communities during the event in terms of accommodation, meals, game drives and purchasing cultural artefacts.

Kip Keino Classic

On April 20, 2024, the fifth edition of the Kip Keino Classic will be staged at Nyayo National Stadium as part of the Continental Tour Gold series by World Athletics. It attracts athletes from all over the world thus giving it a global status.

In the last few events, hordes of foreign athletes and other sports enthusiasts have been seen thronging Nairobi National Park, the only wildlife park within the confines of a capital city.

Source: Standard Media.

Close Call in the Skies: Qatar Airways and Ethiopian Airlines Flight’s Near-Miss Over East Africa

In a heart-stopping moment that could have altered countless lives, two major airliners, Qatar Airways and Ethiopian Airlines, found themselves on a collision course in the skies over East Africa. This incident, involving Qatar Airways Flight 6U and Ethiopian Airlines Flight 602, has cast a spotlight on the critical importance of air traffic control and the ever-present risks that loom in the complex airspace above our heads. With both aircraft cruising at high altitudes, a simple miscommunication nearly led to what could have been one of the most devastating aviation disasters in recent history.

Breaking Down the Near-Miss

The incident unfolded as the Qatar Airways flight, cruising serenely at 38,000 feet, received a directive from air traffic controllers based in Mogadishu. This instruction, fraught with grave error, commanded the flight to ascend to 40,000 feet. Unbeknownst to them, this maneuver steered them dangerously close to Ethiopian Airlines Flight 602, which was flying at 39,000 feet along the same route. The skies, vast as they may seem, became perilously small at that moment. The reported near-miss, detailed by the Somaliland Civil Aviation and Airports Authority, underscores a chilling reminder of the fragility of air travel, reliant on the precision of air traffic control and the swift compliance of pilots.

Underlying Issues at Play

The incident has shone a light on broader issues within the region’s airspace management. The Ministry of Transport and Civil Aviation of the Federal Government of Somalia has previously expressed concerns regarding the disruption of established flight paths in the northern regions of Somaliland. These disruptions are not only a navigational headache for pilots but also pose significant risks to air traffic, highlighting the potential dangers and lack of coordination that plague the region. The accusation from the Civil Aviation Authority against Somaliland for exacerbating these risks by misdirecting aircraft underscores the pressing need for improved communication and protocols within air traffic control systems.

Looking Forward: A Call for Action

The near-miss between Qatar Airways and Ethiopian Airlines serves as a stark wake-up call to the aviation industry and regulatory bodies worldwide. It highlights the pressing necessity for stringent air traffic control measures, enhanced communication protocols, and the adoption of more sophisticated technology to prevent such incidents. While the aviation industry remains one of the safest modes of transportation, this incident is a potent reminder that there is no room for complacency. Strengthening the safeguards that protect the millions of passengers who take to the skies each day is not just a matter of regulatory duty but a moral imperative.

The skies are a shared space, a global commons that requires the utmost care, precision, and cooperation to navigate safely. As we move forward, let this incident be a reminder of the responsibilities that all parties involved in air travel carry – from air traffic controllers to pilots, from airlines to regulatory bodies. The margin for error is infinitesimally small, yet the stakes are unimaginably high. It is through acknowledging these challenges, and working tirelessly to address them, that we can continue to ensure the safety of air travel for all.

Source: Travel Trade Today


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Russia and Tanzania to Open Direct Flights

Tanzania and Russia are planning to open direct flights, and an agreement to this effect is planned to be signed in the near future, Tanzania’s Ambassador to Russia Fredrick Ibrahim Kibuta told the media, Sputnik reports.

“We are in the final stages of signing an agreement of mutual understanding and cooperation between our airlines in order to organize direct flights from Russia to Tanzania, even from St. Petersburg there will be direct flights,” he said.

The ambassador also expressed hope that this will boost the flow of Russian tourists to the African country, as until recently Russians were actively traveling to Tanzania.

Kibuta further noted the existing need for direct flights between the countries.

“In fact, there is a need for direct flights, and we have requests from very different directions about organizing such flights,” the diplomat said.

Source: VMT News  

Kenya exempts Ethiopia, South Africa from e-travel authorization fees

Kenya has begun twitching its online visitor registration service that policymakers wanted to use to ease travel into the country, but which saw some countries complain of high charges.

And now, the Department of Immigration and Citizen Services says citizens from Ethiopia and five other countries will not be required to pay the $30 per traveller charged when visitors apply to come to Kenya.

The fee is often paid online via the portal after the government launched the Electronic Travel Authorization (eTA) in January. According to the department, citizens from the Comoros, Congo-Brazzaville, Eritrea, Mozambique, San Marino and South Africa will also no longer be charged when filing for eTA applications.

The department said these are “countries which had concluded visa abolitions agreement or signed bilateral visa waiver agreements with the Republic of Kenya.”

The five had signed visa exemption deals in the last one year. Their exemption from eTA began on February 15, Immigration said in response to a Business Daily inquiry on Wednesday.

Bacha Debele, the Ethiopian Ambassador to Kenya had on Monday told Ethiopian nationals wishing to travel to Kenya to file free applications for ETA, which remains mandatory.

“My heartfelt thanks and appreciation to the Government of Kenya for its prompt response and kind decision to remove Ethiopian citizens from Electronic Travel Authorisation (eTA) related electronic payment requirement,” he said.

“We kindly inform our citizens that they can enter Kenya without any requirement for visa and its related payment, but the requirement to fill eTA form online before arrival, remains mandatory.”

Ethiopia is among the earliest countries to sign visa exemption pacts with Nairobi, with its agreements being in place for the last five decades. But while Kenyans only need valid passports to travel to Ethiopia, Ethiopians had been, for the last two months, required to pay $30 for ETA applied for at least 72 hours before arrival.

The system has generated complaints, especially from countries that routinely do not demand visas from Kenya. The new changes are part of ongoing consultations with foreign partners to improve it, a source told the Business Daily on Wednesday but gave no timelines on when the review will be completed.

While it was launched to ease travel and visa application processes, critics argued the $30 fee is a visa by another name.

Immigration said applications for eTA will still be pegged 72 hours before arrival.

“An Issued eTA is valid for travel to Kenya within 90 days from the date of issue.”

However, it may face another question from critics who say the eTA application is not flexible, especially if one adjusts travel times or needs emergency travel.

As it is, East African Community member states will be exempt from applying for ETA and can travel as long as they have valid passports or national identification.

Source:  The East African.

KQ Eyes Eldoret, Maputo In Expansion Plans.

NAIROBI, Kenya, Feb 23 – Kenya Airways (KQ) has announced that it will add flights to Eldoret and Maputo, Mozambique, amid growing demand for air travel.

The airline will be flying to Eldoret five times a week as well as three times per week to Maputo.

It will also increase frequencies to five destinations, including two extra flights to New York in the United States of America.

This is in addition to another two weekly flights to Paris, France, ahead of the Olympics later this year.

Furthermore, KQ says that it will deploy B787-8 aircraft to drive up capacity to Accra and Freetown, providing passengers with more comfort and convenience.

The airline will also add three additional flights to Lagos, Nigeria.

All these new destinations and increased frequencies are now available for booking on Global Distribution Systems (GDS).

In a statement on Thursday, the national carrier said that the expansion is aimed at meeting growing demand while ensuring the airline’s bottom line revenue growth.

“The network expansion is reflective of our mission of propelling Africa’s growth by connecting its people, cultures and markets,” its Chief Commercial and Customer Officer Julius Thairu said.

Source: Capital Fm  

Dubai announces a five-year multiple-entry visa for Indian tourists.

In light of a 34 per cent YoY growth in the number of Indian tourists the previous year, Dubai has announced a new visa plan to bolster travel relations with their now top source market- India.

While Dubai is known to be a hotspot for tourism worldwide, it is an undeniable favourite for Indian tourists looking for an international getaway.  Facts would attest, as just in the previous year Dubai welcomed 2.46 million overnight visitors from India according to the latest data from the Dubai Department of Economy and Tourism (DET). The significant hike from 1.84 million tourists in 2022 and the pre-pandemic figure of 1.97 million visitors shows a humongous 25% growth. This substantial number of international visitors from the Indian market has only added to Dubai’s record-breaking tourism performance in 2023 where the city welcomed 17.15 million international overnight visitors.

The growth not only aligns with the goals of the Dubai Economic Agenda, D33, launched just over a year ago by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai that promotes Dubai as one of the top cities globally for business and leisure but also promote a deeper economic and diplomatic relationship with India. Hence, to further this agenda with India as the top source market for Dubai, they introduce a Five-Year Multiple-Entry Visa for Indian tourists.  With this step, holders of the visa, issued within two to five working days of the service request, allow them to stay 90 days in the country, extendable to a total of 180 days in a year. Through this move, tourists can seamlessly engage in the city’s vast offerings with multiple entries and exits through the year encouraging flexibility for business engagements as well as leisure trips. The step increases connectivity between the two nations, fostering further collaborations and encouraging tourism. Additionally, DET is also actively participating in SATTE 2024, India’s leading trade exhibition to further promote trade relations.

“Dubai values its long-standing relationship with India, and our inbound visitation from the market in 2023 was outstanding, contributing to a record-breaking performance by our tourism sector. As a key market for Dubai, India will continue to play an integral role in enabling us to achieve the goals of the D33 Agenda, further reinforcing Dubai’s position as a hub for business, investment and tourism. The five-year multiple entry visa initiative signifies a strategic step towards deepening our already existing ties with India. This historic milestone will not only open doors to a longer and more enriching experience for Indian tourists but also provide a platform for increased economic collaboration. It is also a testament to Dubai’s commitment to India and the infinite possibilities that can be explored between the UAE and the sub-continent. With exceptional flight connectivity and our ongoing commitment to the Indian market, we are confident that our upcoming initiatives will further amplify awareness about Dubai’s diverse offerings, multicultural setting, and abundance of hotels and attractions, continuing to make it the top travel choice for Indian tourists,” stated Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism.

The long-standing relationship between the UAE and India rooted in centuries-old cultural exchanges and diplomatic cooperation once again progressed with this significant step. The golden city of Dubai is now more accessible than ever for Indian tourists to indulge in a world of luxury and opulence and the various experiences exclusive to Dubai.

Source Lifestyle Asia.  

5 key trends for air travel in 2024

A record-breaking 2023 for international passenger traffic at Cape Town International Airport (CTIA) heralded a very positive start to 2024 and all expectations are that growth will continue throughout the year. As we look to build on this impressive achievement, it is vital to take note of the key trends that are expected to shape the aviation industry in 2024.

The race to meet demand

Globally, the air travel industry has made impressive headway in 2023 with many airlines and airports showing robust growth, driven by strong passenger demand, and supported by extensive destination marketing initiatives.

In turn, capacity has struggled to keep up. The shortage of new aircraft has been exacerbated by manufacturers delaying delivery of newer models due to supply chain issues, forcing the industry to turn to leasing companies to fill gaps in the interim.

In addition, the conflicts in Eastern Europe and the Middle East have created global uncertainty with a knock-on effect of increased aviation fuel prices. This has led to carriers becoming more selective when choosing destinations, with a preference for routes with high returning yields. Staff acquisition will remain a challenge in 2024 with higher labour costs and training backlogs putting pressure on airlines and airports alike.

The local air travel industry is not immune to these challenges. For CTIA, the addition of new international and African carriers and routes as well as the returning peak season capacity saw the international terminal achieve record passenger numbers for 2023. Year-on-year growth equalled 48%, with 2.8 million two-way passengers processed, eclipsing the previous benchmark of 2.6 million recorded in 2019.

On the domestic front, year-on-year passenger growth for 2023 stood at 16% and it is expected that incremental capacity additions by the domestic carriers will stimulate growth, despite the expectation that passenger numbers will remain below 2019 levels this year.

Due to the exceptional international terminal growth, we hope to see much-needed infrastructure expansion at CTIA, with an announcement on plans expected soon. Another interesting development in the local aviation space is the recently announced development plans for a privately owned Cape Winelands Airport.

Finally, to make South Africa’s tourism target of 21 million visitors by 2030 a reality, growth and accessibility should be supported by the pending release of the National Aviation Policy by the Department of Transport (DoT).

The hope is therefore that a less restrictive stance on especially international Air Service Agreements will be adopted. These treaty-level agreements outline, for instance, the number of flights that can be operated between countries. Should these agreements remain restricted or outdated, it may lead to stagnation of passenger and cargo flows as well as missed economic growth opportunities for the country.

Promoting the African agenda

The Single African Air Transport Market (SAATM) is a key project of the African Union’s Agenda 2063, which aims to liberalise and unify African skies by promoting increased air travel and economic integration. Notable initiatives rallying behind the project include the International Air Transport Association’s (IATA) Focus Africa initiative and the SAATM Pilot Implementation Project (PIP). The success of SAATM will also be heavily influenced by the African Continental Free Trade Area (AfCFTA).

The Focus Africa initiative aims to promote collaboration, streamline operations, and enhance aviation infrastructure across Africa. Similarly, the PIP allows participating countries to identify challenges, assess feasibility, and fine-tune their regulatory environment. Even with these supporting initiatives, the African aviation sector has struggled to operationalise SAATM, and the African aviation sector has therefore not grown as fast as it could have.

By the end of 2023, 38 out of 54 African countries pledged participation in SAATM, representing more than 80% of Africa’s population. However, more still needs to be done as many issues remain like the absence of Fifth Freedom Traffic Rights between African countries or unnecessary costs and delays in issuing Foreign Operator Permits (FOPs).

However, with the implementation of AfCFTA, the United Nations expects that use of air freight across the continent will nearly double from 2.3 to 4.5 million tonnes per year. The increased use of air freight for intra-African trade across the continent will surely drive the need for a successful SAATM initiative.

As the continent strives for greater air travel integration, addressing accessibility challenges and fostering a spirit of collaboration will be crucial in ensuring the sustained growth and success of SAATM.

Air cargo’s stabilising trajectory

The global air cargo market has experienced a strenuous 2023 as demand flattened while rates and revenues declined throughout most of the year. Adding to the pressure is the continued imbalance in supply and demand with air cargo capacity outstripping volumes, the exact opposite of the passenger market.

According to Accenture, air cargo capacity increased by 7% year-on-year in 2023 whilst volumes stood at negative 10% between January and October 2023. The increase in supply was mainly driven by the return of belly-freight capacity in widebody passenger aircraft, which is set to continue this year.

On the demand side, almost all air trade industries recorded steep volume declines for the first 10 months of 2023 with the only growth experienced in temperature-controlled goods, especially seafood and fruit.

However, towards the end of 2023, both yields and demand saw significant increases in the global air cargo market. According to DHL, the surge can be attributed, in part, to a booming e-commerce sector in Asia and the increased use of air cargo by retailers. This is echoed by Accenture which estimates that global cross-border e-commerce growth reached 40% in 2023 vs 2022, making up 9% of international air trade (up from 6% in 2022). In addition, IATA predicts that air cargo volumes will rise by 4.5% in 2024.

It is expected that the air cargo market will stabilise along with an equilibrium of supply and demand in 2024, However, external factors including global conflict could negatively influence or hamper the growth of the industry. Despite this, the recent diversion of container vessels around Africa could present an opportunity for increased air cargo volumes, in the short term, if businesses choose to avoid long shipping delays.

Closer to home, the congestion experienced at the Port of Cape Town has caused air cargo volumes to increase at CTIA, with many airlines reporting positive increases in air cargo volumes over December and January. Exporters and shippers of high-value fruit and perishables will continue to look for alternatives in 2024 of which air cargo, although more expensive, is a viable option.

Growth is on the horizon for the market however the question remains; is the air cargo supply chain – and the current infrastructure in South Africa – mature enough to absorb and adapt to the budding growth? If not, one might expect some teething issues and steep learning curves which could result in lost opportunities. However, for companies ahead of the curve great growth prospects are available this year.

A shift towards tangible sustainability

Although sustainability has been a hot topic for the better part of three decades, the aviation industry – as a 2% contributor to global carbon emissions – is finding itself under exponential pressure and scrutiny to reduce emissions as we draw nearer to the Net Zero Emissions by 2050 goal.

The biggest intervention to emerge is the introduction of Sustainable Aviation Fuels (SAF), as a replacement for fossil fuels, and airlines are likely to increase their investment in production and usage. Simultaneously, airports are expected to collaborate with energy providers and invest in the necessary facilities for the production, storage, and distribution of SAF.

Establishing a robust SAF infrastructure is crucial for ensuring a steady and scalable supply of eco-friendly fuels. South Africa is well poised to be a potential market leader in this field if enough government and industry support can be garnered.

Sustainable practices in aircraft design and manufacturing are expected to be prioritised. Lightweight materials, advanced aerodynamics, and innovative manufacturing processes will be leveraged to create more fuel-efficient and environmentally friendly aircraft.

Moreover, carriers are examining airport sustainability when planning their network operations. Airlines are likely to prioritise partnerships with airports that demonstrate a commitment to environmentally responsible practices. One key trend shaping the sector in this regard is the accelerated adoption of electric ground-handling vehicles to reduce emissions and noise pollution on airport premises.

Sustainability trends in aviation are grounding the “head in the clouds” perspective, with a greater propensity towards more tangible and cross-cutting solutions. The industry’s commitment to these initiatives reflects a collective effort to address environmental challenges and pave the way for a greener and more sustainable future in aviation.

The transformative effects of innovation

The global aviation sector is undergoing transformational developments, focusing on efficiency, sustainability, and passenger experience. In Africa, innovation is largely driven by critical infrastructure development and increased air connectivity. The integration of airports into urban planning to create more interconnected cities is also taking centre stage.

Digital technologies are increasingly being used in the industry to streamline operations, enhance passenger experiences, and boost efficiency. This includes the use of artificial intelligence (AI), data analytics, and the Internet of Things (IoT). The aviation sector is also advancing with the development of electric aircraft and autonomous flight technology.

African aviation is also embracing digitalisation and e-commerce solutions with airports like Addis Ababa Bole International Airport currently developing the largest e-commerce facility on the continent. It is immensely important for airports and destinations alike to future-proof themselves by adopting international best practices.

The importance of integrated planning when developing existing or new airport infrastructure within city boundaries is of utmost importance to create a sought-after and sustainable destination.

For instance, the “20-minute city” concept aims to create urban centres with all essential services within a 20-minute commute, promoting economic growth and shortening travel times. Major cities are investing in technology and infrastructure to achieve this. The air travel landscape is also reshaping itself by incorporating multimodal transport options, like airports incorporating high-capacity, land-based, public transport options for efficient connectivity within and between cities.

These actions underscore a commitment to creating more connected, sustainable, and economically vibrant aviation and destination ecosystems that benefit both passengers and the communities they serve by implementing the latest innovative technologies.

The global aviation industry in 2024 will be characterised by robust growth and a focus on innovation and sustainability, despite some persistent challenges. Ongoing issues such as infrastructure constraints and supply chain disruptions will become more prominent as efforts to expand capacity and streamline operations remain a key focus. Initiatives like SAATM aim to promote integration and open skies across the African continent while the sustainability agenda drives investments in eco-friendly fuels, aircraft design, and airport infrastructure.

Innovation, a buzzword in every sector, is set to reshape the aviation landscape, promising more efficient and connected travel experiences. If the aviation sector can remain poised in the balancing act of addressing challenges through innovation, then we expect that record-breaking numbers will only continue to climb in the years ahead.

Source: Biz Community

Beyond the Headlines: Delving Deeper into the Kenya-Jordan Tourism Partnership

The news of a strengthening tourism partnership between Kenya and Jordan, marked by the high-level visit of Jordanian Minister of Tourism Makram Mustafa Queisi, presents an exciting opportunity for both nations. Here’s a deeper dive into the key points and potential implications:

Strategic Collaboration: The presence of prominent figures like Kenyan Cabinet Secretary Dr. Alfred Mutua and Jordanian Minister Queisi underscores the strategic importance placed on this partnership. It signifies a shared vision for leveraging each other’s strengths to enhance the tourism experience for both countries.

Shared Prosperity: The emphasis on “mutual growth” and “enriching experiences” suggests a collaborative approach that benefits both tourism industries. This could involve joint marketing campaigns, exchange programs for tourism professionals, and development of multi-destination itineraries combining the unique offerings of both nations.

Cultural Tapestry: Sharing “cultural treasures” opens doors for deeper cultural exchange and understanding. Imagine Kenyan tourists immersing themselves in the ancient wonders of Petra, while Jordanian visitors get a taste of vibrant Maasai traditions. This cross-cultural exposure can broaden perspectives and foster respect for diverse ways of life.

Nature’s Canvas: Both Kenya and Jordan boast breathtaking natural landscapes. Kenya’s savannas teeming with wildlife and Jordan’s dramatic Wadi Rum desert offer contrasting yet equally captivating experiences. Exchanging expertise in conservation and sustainable tourism practices can benefit both countries’ natural treasures.

Bridging Continents: Tourism serves as a bridge between people and nations. This partnership has the potential to promote global understanding and appreciation for different cultures and environments. It can foster connections between individuals, creating lasting memories and friendships beyond borders.

Looking Ahead: While specific details of the partnership are yet to be unveiled, the potential for positive impact is undeniable. Increased tourist flow, knowledge exchange, and cultural understanding can all contribute to the economic and social well-being of both Kenya and Jordan.

 Source: Vipasho   

AFRAA, TMAM sign MoU to enhance airline/airport operations in Africa.

The African Airlines Association (AFRAA) has signed a memorandum of understanding (MoU) with the Terminals Malabo Airport Management (TMAM) to develop coordinated synergies that will align efforts to enhance airport and airline operations in Africa.

The MoU was signed by Abdérahmane Berthé, Secretary General, AFRAA and Ahmed Al Hadabi, Group CEO, Terminals Group on the sidelines of the Future of Air Transportation Summit in Malabo, Equatorial Guinea, says a release from AFRAA. “AFRAA and TMAM will focus on the following areas of collaboration:

*Efforts to promotion of travel and tourism within Africa

*Data sharing and analytics

*Initiatives to enhance operational efficiencies, customer service, and strategic planning

*Environmental sustainability

*Airport infrastructure development

*Training and capacity building

*Innovation and technology

*Emergency response and crisis management

*Special handling services

*Enhancement of customer service for passengers; and

*Advocacy and policy engagement.

” An annual work plan shall be developed to set and track progress of activities between AFRAA and TMAM, the release added.

Source:  Logistics Update Africa.