NAIROBI, Kenya, Dec 10 – The Kenya Tourism Board (KTB) is leveraging pent-up travel demand in the United States to increase international tourist arrivals.
Speaking ahead of the United States Tour Operators Association (USTOA) Annual Conference in Florida, KTB CEO June Chepkemei emphasized the Board’s commitment to positioning Kenya as a top destination for American travelers.
The U.S. is Kenya’s leading tourism market, and KTB is focusing on collaborations with American tour operators to showcase the country’s diverse offerings, including adventure, cultural experiences, and beach getaways.
A survey by KTB indicates that U.S. tourists increasingly seek experiential value, aligning with Kenya’s offerings.
The strategy coincides with a rebound in the American travel market, with outbound travel rising 9.3 percent in 2023 compared to pre-pandemic levels, according to the U.S. Department of Commerce.
The USTOA conference, running from December 9–13, is expected to foster partnerships and promote Kenya’s tourism opportunities to North American operators.
Source: Capital Fm.
