The Secretariat, led by the CEO, is the operational arm of KATA, dedicated to advancing the interests of both the association and its members. It is responsible for executing KATA’s strategic initiatives, managing day-to-day activities, and ensuring seamless communication between members, stakeholders, and industry partners. Committed to supporting and empowering travel agents, the Secretariat plays a vital role in advocacy, industry engagement, and delivering value-driven services that enhance business growth and sustainability.