The annual convention of the Kenya Association of Travel Agents has, over the years, evolved into one of the most influential gatherings in Kenya’s tourism sector, a forum where travel professionals, airline executives, hospitality leaders and policymakers converge to exchange ideas, build partnerships and shape the future of the industry.
In 2026, the KATA Annual General Meeting and Convention will take place from 4–6 June at the PrideInn Paradise Beach Resort & Spa. Anchored on the theme “The Journey: Built to Last,” the convention will provide a platform for reflection, strategic dialogue and partnership development within the travel sector.
Over the years, the KATA AGM has grown far beyond its statutory function. What began primarily as a formal annual meeting has transformed into a must-attend industry forum, attracting travel agents, airlines, tour operators, hotels, technology providers and destination partners from across the region. It has become a space where policy discussions unfold, industry partnerships are strengthened and emerging travel trends are debated.
The 2026 convention will place particular emphasis on resilience, sustainability, innovation and collaboration, pillars increasingly viewed as essential for the long-term success of Kenya’s travel trade as it adapts to digital transformation and changing global travel patterns.
Beyond the AGM, 2026 features several influential tourism and aviation events across Africa and internationally that continue to shape the direction of the travel industry.
Key Travel Industry Events in 2026
- Meetings Africa
24–25 February 2026 – Sandton Convention Centre
One of Africa’s leading business tourism trade shows, bringing together global buyers and African exhibitors in the meetings, incentives, conferences and exhibitions (MICE) sector. - ITB Berlin
3–5 March 2026 – Berlin ExpoCenter City
The world’s largest travel trade show, attracting thousands of exhibitors and tourism professionals to discuss global travel trends and forge international partnerships. - Holiday Tourism Fair
18–22 March 2026 – Sarit Expo Centre
A consumer-focused travel exhibition organised by Sarit Centre, featuring airlines, hotels, tour operators and travel agencies promoting destinations and holiday packages. - World Travel Market Africa
13–15 April 2026 – Cape Town
A major African travel trade event connecting tourism suppliers from across the continent with international buyers and media. - Africa’s Travel Indaba
12–14 May 2026 – Durban
Hosted by South African Tourism, the event promotes African tourism products and experiences to global travel buyers. - Tourism East Africa Regional Tourism Expo
28–30 May 2026 – Mombasa
A regional tourism exhibition promoting cross-border tourism cooperation and showcasing East Africa’s travel opportunities. - KATA Annual General Meeting & Convention
4–6 June 2026 – PrideInn Paradise Beach Resort & Spa
The flagship gathering of Kenya’s travel trade, bringing together industry stakeholders for policy dialogue, networking and strategic discussions. - AviaDev Africa
9–10 September 2026 – Sarit Expo Centre
A leading aviation conference focused on airline route development and improving air connectivity across Africa. - Magical Kenya Travel Expo
October 2026 – Uhuru Gardens
Organised by Kenya Tourism Board, the event brings international buyers and media to Kenya to connect with local tourism suppliers. - World Travel Market London
3–5 November 2026 – ExCeL London
One of the world’s most influential tourism trade exhibitions, facilitating global travel business deals and industry discussions. - Kenya Travel Industry Business Awards (KETIBA)
4 December 2026 – Kenya
Organised by the Kenya Association of Travel Agents, the awards recognise excellence and innovation across Kenya’s travel and tourism ecosystem.
Together, these events highlight the vibrant and interconnected nature of the global tourism calendar, with the KATA AGM continuing to stand out as one of the most important forums for Kenya’s travel trade.
