The Kenya Association of Travel Agents (KATA) is the national umbrella body for travel agents in Kenya, representing a growing membership of over 300 travel agencies. As the country’s largest and only membership organization for travel agents, KATA advocates for industry interests, fostering growth, and shaping policies that enhance the business environment. Committed to elevating travel sector standards, KATA offers members resources, networking opportunities, and industry insights. It collaborates with key stakeholders, including government agencies, airlines, and global travel organizations, to keep Kenyan travel agents competitive.

KATA is actively engaged in regional and international forums, holding memberships in the Universal Federation of Travel Agents’ Associations (UFTAA), the Kenya Tourism Federation (KTF), and the Association of Eastern and Southern African Travel Agents (AESATA), where it also hosts the Secretariat. This reinforces KATA’s commitment to strengthening travel and tourism networks across Africa.

Established in 1979, KATA has been at the forefront of shaping Kenya’s travel industry. Over the years, KATA has remained a trusted voice in the sector, driving innovation, fostering industry collaboration, and championing the interests of its members in an ever-evolving global landscape.