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About us

The Kenya Association of Travel Agents (KATA) is the national umbrella body for travel agents in Kenya, representing a growing membership of over 300 travel agencies. As the country’s largest and only membership organization for travel agents, KATA advocates for industry interests, fostering growth, and shaping policies that enhance the business environment. Committed to elevating travel sector standards, KATA offers members resources, networking opportunities, and industry insights. It collaborates with key stakeholders, including government agencies, airlines, and global travel organizations, to keep Kenyan travel agents competitive.

KATA is actively engaged in regional and international forums, holding memberships in the Universal Federation of Travel Agents’ Associations (UFTAA), the Kenya Tourism Federation (KTF), and the Association of Eastern and Southern African Travel Agents (AESATA), where it also hosts the Secretariat. This reinforces KATA’s commitment to strengthening travel and tourism networks across Africa.

Our Story

Our History dates back to 1957 with the East African Society of Travel Agents, which laid the foundation for organized travel services in the region. Following the collapse of the East African Community, KATA was established in 1979, inheriting the legacy and expertise of its predecessor. Since then, KATA has become a leading voice in the sector, championing the interests of travel agents, driving innovation, fostering collaboration among stakeholders, and advocating for better policies within the travel sector.

Our Vision

To be the leading authority on travel in Kenya

Our Mission

To champion & sustain growth of the travel industry in Kenya

Our core

Values

We strive to be the best in everything we do. Exceeding expectations for continual improvement
Excellence
core
We adhere to work ethics, respect and consideration for others.
Professionalism
core
We are committed to principles of trustworthiness, honesty and reliability in order to build the credibility of the Association and its members.
Integrity
core
We adhere to reasonable due diligence in conduct of business on behalf of members.
Care
core
We foster the spirit of working together and collaborating for greater achievements.
Unity
core
Our Mandate 

REPRESENT

Represent members in local and international spaces.

Influence

Lobbying for favourable policies on behalf of members.

Defend

Protect travel trade through advocacy and enforcing code of ethics and standards

Empower

Members and association through institutional capacity building.

Socialize

Networking and building partnerships with local and international organizations.

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