Travel agent’s industry announces 90% pay cuts for CEO’s in march 2020 and unpaid leave for employees from April 2020

The Kenya Association of Travel Agents (KATA) has called upon the government to act urgently in shielding the travel industry from the economic effects brought on by the COVID- 19 pandemic that has caused global devastation.

KATA Chariman Mr. Mohammed Wanyoike stated through a brief update on the ongoing devastating impact of the Coronavirus on the travel industry in Kenya, that the industry is currently witnessing a grounding due to the announcement that international flights have been denied entry into Kenya effective midnight on Wednesday 25th March,2020.

“We are witnessing the shutdown of the travel industry. The economic effects are getting worse by the day and could become more permanent if the government does not act now.” he said.

Chairman, Mr. Mohammed reported that “the industry has evaluated its internal position consultatively and has taken up immediate measures to safeguard the health of the Travel Agents industry by the CEO’s taking a 90% pay cut in March 2020 and all industry employees going on unpaid leave from April,2020 for a period of two months. Travel Agents business is aligned onto Airlines, and hence in the absence of operating Airlines the Travel Agents businesses are 100% vulnerable”

The travel sector has continued to witness a drastic decrease in travel owing to the travel restrictions put in place by the Governments of Kenya, USA, UK, and European Governments, Middle East and Asia including India. As such, mid of March, some airlines cancelled their scheduled operations into Kenya. These airlines include Air India, Etihad Airways, South African Airways and RwandAir. Our National carrier Kenya Airways has suspended flights to and from key business and tourist destinations within their network.

Mr. Mohammed further said, “During the month of February 2020 the Travel Industry in Kenya recorded a decline in passenger number bookings of 50%, followed by a drastic cancellation of flight bookings, conferences and events resulting in a revenue loss to the sector of 85%. Over 95% of forward bookings for the month of April 2020 have also been cancelled since Europe, America and the Middle East issued lock down notices for non-citizens. The Travel industry has recorded Zero bookings this week and the forecast for April to June 2020 is the same. This is an unprecedented occurrence, and travel agents have no cashflows to support their employees in the coming months should the government fail to intervene”

Other notable findings in the travel impact analysis include:

  • Total spending on travel in Kenya in 2019 was Kes. 1.7billion on tickets, airline operating fees, and ancillary products and services. This has been projected to plunge by 60% by the end of 2020.
  • The estimated losses by the travel industry alone are severe enough to create job loss across the sectors. The full impact of the crisis is expected to last at least three quarters, with Q2 2020 being the low point.
  • The travel industry has over one thousand travel agencies, and it is projected that a majority of the travel agents are facing an imminent risk of collapse.

The association pushed for immediate intervention saying that it is imperative that the Government steps in to provide immediate relief measures for the industry.

“Temporarily shutting off travel from US, Europe and India has already exacerbated the situation caused by the heavy impact of coronavirus on the travel industry and the over 500,000 Kenyans whose jobs depend on travel. We have and will continue to engage with the government on policy steps that are necessary to ensure that travel agencies, 80% of which are small businesses can continue keeping their employees.”

“There are countless stories of travel businesses working hard to earn a day’s living. But the cold reality is that they cannot support their employees if they don’t have any customers, and they don’t have customers because of the actions needed to stop the spread of coronavirus. Government intervention is required to address the operating expenses of these travel agents going forward”, Mr. Mohammed emphasized.

KQ stays on domestic routes as other flights grounded

Kenya Airways will restrict its operations to domestic routes after it grounded international passenger travel following the State order banning international flights to curb the coronavirus outbreak.

The airline’s chief executive Allan Kilavuka in a staff memo on Sunday said Mombasa and Kisumu flights will remain operational, offering a sigh of relief to domestic travellers.

The loss-making carrier will, however, ground all international passenger flights from Tuesday midnight, a big hit on its revenues.

The decision comes barely a day after the State ordered all incoming and outgoing international passenger flights to cease operations, starting March 25, 2020.

“To comply with the directive, we have, therefore, temporarily suspended all international services effective midnight March 25, 2020, until further notice,” said Mr Kilavuka in the memo.

The airline, which has so far temporarily suspended flights to and from Guangzhou, China, among other routes, following the outbreak of the coronavirus said the temporary ban will not affect cargo flights.

Cargo flights, Mr Kilavuka said, will remain operational to offer emergency services and supplies.

Customers affected by the suspension can change their bookings for later travel or get vouchers for future travel within 12 months.

“We also recognised that these sudden changes have greatly inconvenienced many of our customers and we would like to apologise sincerely for this but hope that we will come back stronger than ever in due course,” said Mr Kilavuka.

Kenya on March 13 confirmed its first case of the coronavirus. The cases have since jumped to 16 while racing to contact 363 individuals who came into contact with those who have tested positive.

The travel restriction is set to worsen KQ’s already precarious financial position.

The National Securities Exchange-listed firm made a net loss of Sh8.5 billion in the half year ended June, more than doubling the net loss of Sh4 billion the year before as costs rose faster than revenue.

The loss saw the company’s negative equity widen to Sh16.1 billion from Sh2.4 billion, underlining its capital crisis.

Turnover in the review period rose to Sh58.5 billion from Sh52.1 billion, representing a 12.2 percent increase.

Source: https://www.businessdailyafrica.com/corporate/companies/KQ-stays-on-domestic-routes-as-other-flights-grounded/4003102-5501882-86j00iz/index.html

 

Local air ticket prices fall 50pc on low demand

Local airfares have dropped by almost half in most routes as airlines grapple with the falling demand of passengers following measures put in place to curb spread of coronavirus that has hit the country.

Average fares levied by the budget carrier Jambojet in most of the routes have dropped to a low of Sh3,800 in almost all destinations, highlighting the negative impact that the pandemic is having on airlines.

Jambojet announced that it had cut its frequencies in all the routes citing low demand by travellers.

“Following a decline in passenger numbers due to the ongoing Covid-19 pandemic, Jambojet wishes to inform its customers and the general public that we have reduced our flight frequencies to all local destinations,” said the airline.

The airline said it has lost over 50 percent of the passengers on the back of the virus that has almost brought the whole world to a standstill.

Passengers travelling to Malindi and Ukunda will part with Sh4,300, so far the highest cost in the routes where the airline plies, with all other destinations including Mombasa, Kisumu and Eldoret going for Sh3,800.

The budget carrier has been charging between Sh5,000 and 7,000 depending on the route and demand with coastal and Kisumu destinations tending to be the most expensive routes because of higher number of people seeking air travel in these routes.

Kenya Airways, which has been charging as high as Sh12,000 for a one-way ticket to Mombasa and Kisumu previously is now levying Sh6,050 to the Port City of Mombasa and Kisumu.

Other airlines such as Fly 540 have cut their fares to Sh3,540 in most of the routes where the carrier flies as they grapple with lack of travellers.

“It’s a difficult time in the industry. Numbers are plummeting,” said Safarilink chief executive Alex Avedi in a phone interview with the Shipping& Logistics yesterday.

Mr Avedi noted that following the outbreak of Covid-19 virus, cancellation of flights especially by foreign tourist who use the airlines to connect to destinations such as Maasai Mara, has been on the rise.

He noted that their travellers, who normally plan for a seven-day visit into the country are opting to reschedule their flights because, even if they were to come, they will be quarantined for 14 days.

The Corona pandemic has resulted to major changes in the transport sector with a recent directive from the Health Cabinet Secretary requiring passenger service vehicles to carry less people as government moves to tame the spread of the virus. Most matatus are carrying half of their capacity but the move has had an impact on passengers who are now paying double fares.

Source: https://www.businessdailyafrica.com/corporate/shipping/Local-air-ticket-prices-fall-50pc-on-low-demand/4003122-5502892-136qwjp/index.html

 

Quarantine charges at hotels tapped by State

Kenyans jetting into the country ahead of the midnight deadline will be spending between Sh2,133 and Sh10,664 for stay at the government-approved quarantine centres.

The hotels ranging from five-star to three-star facilities are charging between Sh7,465 and Sh10,664 ($70 to $100) in Nairobi, while Mombasa Beach Hotel is charging Sh4,265 ($40) all on full board.

Kenya School of Government and Kenya Medical Training College and Kenyatta University are the most affordable at Sh2133 ($20), all on full board basis.

Health Cabinet Secretary Mutahi Kagwe said Tuesday those coming into the country until March 25 — when the airport will be closed for international passenger flights — will undergo mandatory quarantine at government isolation centres at their own expense.

“They will be given a choice at the airport from tonight. Wherever they go, there will be in each facility Ministry of Health officials and security personnel … They are not prisoners, we just want to ensure security,” he added.

 

Source: https://www.businessdailyafrica.com/economy/Quarantine-charges-at-hotels-tapped-by-State/3946234-5503164-b24t94/index.html

 

Kenya Wildlife Services to keep parks open as precaution is taken to prevent the spread of COVID-19

Kenya National Parks and sanctuaries will remain open to welcome visitors and nature lovers.

KWS Director General Brig. John Waweru said in a statement that KWS has ensured the highest standards of cleanliness and hygiene are met ensuring that visitors remain safe.

“Kenya Wildlife Service is taking a series of measures to curb the spread of the virus including providing customers and staff members with a clean and safe environment by upholding the requisite hygiene measures and maintaining adequate contact distance as guided by the Ministry of Health,”.

He assured the public that KWS staff have been sensitised to maintain cleanliness in visitor’s parking, points of sale and visitor facilities in an effort to deliver a safe experience at the points of contact.

“We are committed to continue monitoring the situation and will provide updates as the situation evolves. The health and well being of our visitors, staff and stakeholders remain our key priority,” Brig. Waweru stated.

So far, 8, 981 people have lost their lives after being infected with COVID- 19. Over 220, 000 others are infected globally. On Wednesday 18th March, 2020, the Kenyan government announced three more infections bringing the number of infection cases in Kenya to 7.

President Kenyatta signals tax relief to boost coronavirus-hit businesses

The Treasury is preparing undisclosed tax relief to traders and homes under a fresh bailout for coronavirus-hit businesses that will also allow personal borrowers who get into difficulties to extend their loans for up to a year.

President Uhuru Kenyatta on Wednesday said fiscal measures including tax relied will be unveiled in coming days to cushion workers and businesses from the economic slowdown triggered by the virus outbreak.

This came after bankers agreed to offer individuals relief on their personal loans should they encounter challenges and allowed small and medium enterprises to restructure their bank debts at no cost

Fears of contracting the disease has slowed down social activities in the country with malls and restaurants taking a hit, setting the stage for job cuts and reduced pay.

Lockdowns and entry bans imposed around the world to fight coronavirus has hit Kenya’s horticulture and tourism, which generated combined hard currency Sh260 billion last year.

Kenya has seven confirmed cases of Covid-19, and the government has imposed measures aimed at reducing its spread, including banning public gatherings and closing schools indefinitely.

“What we are dealing with primarily is a health crisis. But unfortunately, this is a health crisis that is bound to have financial and economic impact,” said Mr Kenyatta.

“We are also looking at other areas where from a fiscal point of view, we want to see what we can also do to support our people during this difficult time. In due course, we shall brief you.”

Treasury officials remained tight-lipped on the planned tax relief in an economic environment where the government has been battling below-target revenue collections, prompting budget cuts on non-essential items like travel.

Experts reckon Kenya should offer targeted financial packages given its constraints in raising funds, unlike cash-endowed developed economies which are implementing far-reaching fiscal stimulus plans for companies and households.

“While the government would want to issue significant tax reliefs, this looks unlikely given the revenue performance and expenditure needs like salaries and debt repayments,” Nikhil Hira, a director and tax expert at Bowmans law.

Some of the options on the cards include removal of tax on essential items like sanitisers and protective masks, delayed payment of taxes, a rejig of income tax bands to offer higher personal tax relief that stands at Sh1, 408 monthly and a reduction of VAT.

Other tax measures could target sectors heavily hit by the virus such as horticulture, whose earnings fell seven percent last year to Sh142.72 billion, and tourism, which could benefit from reduced taxation.

“What the government is likely to do is to resort to measures that will give short-term relief to businesses and individuals who are struggling because the business has scaled down,” said Mr Hira.

“These could be little but essential things like waiving PAYE for three months, delaying corporate tax payments and taking off excise duty from airtime and data to support firms working from home given their cash flows are going to be heavily impacted.”

Already, businesses are struggling with reduced cash flow, ushering in job costs and near stagnant pay.

“We don’t want this health crisis to become a financial crisis,” Dr Njoroge, the CBK governor, told a televised news conference.

Personal loans make up 28 percent of the total borrowing in the industry, Dr Njoroge said, adding that it will be up to individuals who encounter challenges to request the relief from banks.

Source: https://www.businessdailyafrica.com/economy/Uhuru-signals-tax-relief-to-boost-virus-hit-businesses/3946234-5496500-e03b3wz/index.html

 

Hotel occupancy falls on travel ban

Hotel occupancy has fallen to its lowest in the recent past as the government’s guidelines meant to contain the spread of Covid-19 result in a sharp decline of tourist numbers, and limited movements and fear of crowded space cripple restaurants.

A spot check by the Business Daily showed that hotels in tourist-dependent Coast region were recording occupancy as low as 20 per cent compared to more than 75 per cent around the same time last year.

In Nairobi, restaurants have switched to offering home delivery services to arrest a dip in walk-in clients while setting up sanitary measures and promoting safety distancing to give assurance to clients.

“Business is bad. I have seen a 50 per cent drop in clients and although we have put delivery in place it is not picking up since most of the clients are not used to it yet. If the situation persists I may be forced to close some of the branches,” city eatery Café Deli’s managing director, Obado Obadoh, said.

Sankara Hotel PR and marketing manager Keijah Bekah said business had dropped significantly since the government issued the directive limiting movements. She said the hotel management will soon make a decision on their operations.

 “We have beefed up sanitisers and temperature checks and implemented government safety guidelines but traffic has still dipped,” she said.

Diani Reef manager Jotham Mwang’ombe said client numbers cannot sustain the staff and that they will be forced to send some of them home.

Kenya Association of Hotel Keepers and Caterers (KAHC) executive officer Sam Ikwaye said there is need to start planning for the future of the industry to cushion the investors.

“The industry needs more than six months to recover since it depends on advance bookings. There is need to deal with the situation at the moment if we have to recover on time. In the next one week, with the same situation, we shall not be having any international tourist in our hotels,” said Mr Ikwaye.

Travellers Hotel sales manager Bonface Wafula said the government should consider a tax waiver to hotels.

“At the moment we are operating at 29 per cent compared to 89 per cent in March last year and the numbers are going down every day,” said Mr Wafula, adding the government should consider a stimulus package to jump-start the industry.

Source: https://www.businessdailyafrica.com/corporate/companies/Hotel-occupancy-falls-on-travel-ban/4003102-5496210-11hemoq/index.html

 

Airlines stare at bleak future as corona disrupts travelling

Local airlines are staring at a bleak future following the outbreak of coronavirus which has so far claimed the lives of over 6,400 people across the world.

The airlines, majority of who ply local and international routes frequented by tourists, say they are staring at a sharp fall in revenues due to the ongoing cancellation of flights.

“It’s a difficult time in the industry. Numbers are plummeting,” said Safarilink chief executive Alex Avedi in a phone interview with the Shipping& Logistics yesterday.

Mr Avedi noted that following the outbreak of Covid-19 virus, cancellation of flights especially by foreign tourist who use the airlines to connect to destinations such as Maasai Mara, has been on the rise.

He noted that their travellers, who normally plan for a seven-day visit into the country are opting to reschedule their flights because, even if they were to come, they will be quarantined for 14 days.

“There are those who are worried that if they come into the country, they have to be quarantine first. No one is willing to go that route,” Mr Avedi said.

“The airline will not send home its workers during this low-season but will ask them to take unpaid leave if necessary.”

Low-cost carrier Jambojet, which has been serving both domestic and international routes, on Monday suspended its operations on the Kigali and Entebbe routes following the spread of coronavirus, which the airlines said has resulted in a decline in the number of passenger bookings.

The airline said the flights to Rwanda and Uganda will remain suspended with immediate effect in a move which is likely to further dent its revenue this financial year.

The airline, however, did not indicate when it is hoping to resume normal operations on the routes that have been cancelled.

“Over the past few weeks, there has been a global spread of Covid-19 which has resulted in a decrease in airline passengers especially on the international routes,” said the airline in a statement Monday.

“As a result, Jambojet has decided to suspend its services to Kigali, Rwanda and Entebbe, Uganda with immediate effect.”

The airline however indicated that it would rebook customers affected by suspension of flights on the routes to alternative flights.

The airline also indicated that flights on local destinations including Malindi, Ukunda, Mombasa, Kisumu as well as Eldoret will continue to operate as scheduled.

“We would like to reiterate that the safety of our passengers and staff remains of utmost importance to us. We will continue to monitor the situation and share regular updates,” said the airline.

The temporary suspension of flights by Jambojet comes barely a few days after Embattled National carrier Kenya Airways (KQ) also stopped its flight on Rome-Geneva route following the outbreak of coronavirus.

The airline in a statement released on Thursday last week said the flights to Italy and Switzerland will remain suspended effective March 13, 2020.

The loss-making airline will however continue flying to other routes albeit with adjusted schedules.

KQ also suspended flights to Malindi effective March 16 until further notice. It also suspended one flight to Mumbai, India effective March 17, 2020 to April 15, 2020.

“The remaining Mumbai KQ204/5 frequency will be upgraded to the Boeing 787 Dreamliner effective March 17, 2020 to April 15, 2020,” said KQ in statement.

The impact of coronavirus has decimated airlines across the globe, especially US and Europe, following closure of national borders and grounding of flights.

Choked by the stringent antivirus measures, America’s biggest airlines have called for more than $50 billion (Sh5 trillion) in bailout to mitigate against the effect of the pandemic.

US President Donald Trump on Monday promised his administration will give airlines “100 percent” support.

Across the globe, the airline industry is facing massive losses and widespread layoffs as lockdown keeps passengers at home.

African airlines are also beginning to feel the pinch.

Tunisia has announced it will be closing its land borders and airspace to all commercial activities from today, in a bid to protect the country from the spread of coronavirus.

All commercial flights are to be cancelled, but arranged evacuation flights will be permitted. Trade and cargo will not be affected by these measures.

Source: https://www.businessdailyafrica.com/corporate/shipping/Airlines-stare-at-bleak-future-as-corona-disrupts-travelling/4003122-5494744-7cdgx0z/index.html

 

Kenya Association of Travel Agents (KATA) urges Kenyans to remain calm as the first case of covid-19 is reported

The Kenya Association of Travel Agents (KATA) has urged Kenyans to remain calm amidst reports of the first diagnosed case of Coronavirus.

KATA CEO Ms. Agnes Mucuha stated that despite a case being reported in the country, Kenyans should continue following directives issued by the Ministry of Health that will help in stopping the spread of the highly contagious disease that has so far claimed over 4,600 lives and infected over 130, 000 others.

“We urge the public to take every precaution as they go about their business to avoid the risk of spreading the disease further. We are confident in the measures that are in place by the government to control the spread of the disease and with adherence” she stated.

The Kenyan Government, she added, is fully prepared and is following the issue closely and has set up mitigation measures to ensure the safety of its citizen.

She further called upon the public to avoid spreading unsubstantiated rumours through social media on COVID-19 to avoid causing a state of panic and misinformation.

“I encourage travellers and the public in general to seek information from credible sources like the Government websites and KATA travel agents,” the CEO urged.

She also redirected travellers to the Coronavirus Updates page on the KATA website on https://katakenya.org/corona-virus-updates/

Earlier in the week, The Ministry of Tourism and Wildlife held a consultative meeting with industry stakeholders, to discuss the impact of the COVID-19 pandemic on the industry and measures to be taken for purposes of risks mitigation.

KATA’s Chairman Mr. Mohammed Wanyoike led a delegation of KATA board members and the CEO Ms. Mucuha in this meeting and called on the government to consider extraordinary support measures for Kenya’s travel agents.

Following the meeting with cabinet secretary Hon. Najib Balala yesterday, the government has pledged to release USD 5 million towards public relations and marketing activities post COVID-19 pandemic that has rocked the global economy.

KATA called for the Government to consider steps to protect travel agent’s business that may suffer financial distress. These measures include a call for the government to pay all pending bills owed to travel agents, interest free grants, a relief to business PAYE, deadline extensions on bank loan premiums.

 

Hon Balala stated that he would further engage his counterpart in the Labour Ministry Mr. Simon Kiprono to discuss flexibility on labour relations matters in relation to COVID-19.

KATA expressed concern over major loss of revenue and loss of jobs should the virus continue spreading.

Ms Mucuha said, “passenger number bookings have been declining significantly following the suspension of flights, and general fear by travellers. This has also been compounded by the travel restrictions issued by the government and corporate companies in Kenya. March 2020 has witnessed a decline by 30% over last year on passenger numbers”.

The CS further assured travel agents that he will work with Treasury to fast track all pending bills owed to Travel Agents for the period 2019 in order to ease the cashflow constraints during this unprecedented time.

KATA remains proactive in providing up to date fact-based information to members and providing a clear perspective so they can make informed decisions.”

Coronavirus deaths have risen to over 4, 600 cases while the infected people are 134, 804.

Travellers urged to use certified travel agents to avoid fraudsters

Cases of rogue agents taking advantage of innocent holiday goers are very rampant. Many tales have been told of people who planned for holidays, saved up for months, anticipated and excitedly counted down the days to rest and relaxation only to end up teary eyed, stranded at an airport or strange venue with no clue of what to do next.

In October 22, 2019, The Mirror, a newspaper in the United Kingdom reported of a rogue agent who scammed tourists out of 30, 000 Pounds which is approximately Kes. 3.9 million through fake flight tickets.

Mr Chetan Pal Panesar was reportedly jailed after taking money from his unsuspecting clients through his company E- Tickets Worldwide Limited. Many conned travellers ended up arriving at airports with packed bags only to find that there were no tickets and their agent was nowhere to be found.

“One mother was taking her daughter to spend Christmas with her grandmother only to arrive at Heathrow Airport to find Panesar had pocketed her cash. Another customer booked and paid for return flights to Jamaica for him and his children only to find they were cancelled by Panesar while he was in the Caribbean. He was left stranded and forced to borrow money to fly his family home,” the article read.

Back home, a man was arrested in January this year by Kenyan detectives for allegedly making away with money from Hajj goers who were planning the pilgrimage for August 2019.

Nur Hassan Abdi was accused of defrauding the elderly travellers of over Kes. 7 million. He was arrested as he attempted to cross the border to Somalia.

“Abdi Noor Hassan also known as “Korio” duped 30 pilgrims who paid him amount ranging from sh350,000 to sh600,000 to facilitate their travel documents and return ticket. On the day of flight to Saudi Arabia, victims were left stranded in Nairobi without money, passports and the rogue travel agents in sight,” the article published by Kulan Post read.

The elderly men who were looking forward to the Hajj Pilgrimage in Mecca ended up stranded in Nairobi as suspected rogue agent disappeared with their money and passports.

So bad had the situation become that it prompted the Tourism and Wildlife Cabinet Secretary Hon. Najib Balala to put on notice all rogue agents running con games on unsuspecting travellers.

He stated that his ministry was investigating cases where tourists have lost money after being lured for holiday in Kenya.

“Our attention has been drawn to media reports on defrauding of tourists, wishing to visit Magical Kenya, by unscrupulous and bogus tour agents. Indeed, several such reports, like the ones that have appeared in our local dailies, have reached our offices,” he said.

 

Should such a situation happen, it is always best to report the matter to the police for them to take proper action. With proper evidence, the rogue culprits end up behind bars, paying for their sins as seen in the above instances. To avoid being caught up in such a situation, it is always best to conduct proper research on an agent before engaging them.

This is the main reason why the Kenya Association of Travel Agents (KATA) encourages the public to always engage a KATA certified agent while making travel plans.

“These cases increase during peak holiday seasons. We can only encourage the public to look up certified agents as they are guided by a strict code of conducts and have integrity and professionalism as they go about their business,” KATA CEO Ms Agnes Mucuha stated.

She pointed out that the association’s hands are tied in such instances and cannot intervene in cases that do not involve their members. Mostly, she emphasised, such agents are not registered and are evasive.

“Such unfortunate experiences should however not deter a traveller. Travel is a crucial part of life. We cannot avoid travelling, the best we can do is travel wisely by engaging a trusted KATA agent,” she advised.

Travel agents are sought after because they make travel easier for the traveller. Travel agents are experts at planning travel and are best placed to advise on offers and promotions, best venues and flights and generally ensure that their clients get the best experience from their travel.

A traveller saves a lot of time as the ground work which is the research on destinations, bookings, flights are done by the agent. This further reduces stress for the traveller.

A travel agent is able to offer expert advice and in the occurrence of the unexpected for instance flight cancellations or delays, or inconveniences at the vacation location, a travel agent is able to intervene and resolve the situation.

KATA is mandated to promote highest code of professional standards for its members while dealing with their clients as the National Association representing travel agents in Kenya.