The travel industry is changing faster than ever before. New technologies are reshaping customer expectations, business models are evolving, and competition is no longer limited by geography. In this environment, success requires more than industry knowledge. It requires leadership.

That is the thinking behind the KATA Leadership Training Programme, a three-day executive development initiative delivered by the Kenya Association of Travel Agents (KATA) in partnership with Management Centre Europe (MCE). The programme brought together travel professionals, business owners, managers, and industry leaders for an intensive learning experience focused on leadership, business growth, and digital transformation.

More importantly, the programme represents a major milestone in the realization of the KATA Academy vision: creating a culture of continuous learning and professional development within Kenya’s travel industry.

Speaking during the programme, KATA Vice Chairman Hamisi Hassan described the training as more than a classroom exercise.

“This is the beginning of an industry that wants growth,” he said. “As professionals, we must be willing to invest in ourselves, our businesses, and our people. If you think training is expensive and time-consuming, try ignorance.”

His remarks captured the spirit of the three-day programme, which challenged participants to rethink leadership, strengthen business capabilities, and prepare for the future of travel.

The journey began with Day One: Building the Leader.

Facilitated by Johan Beeckmans, Senior Associate at MCE, participants explored leadership mindset, emotional intelligence, communication, influence, change management, and strategic thinking. One of the most impactful lessons centred on the power of listening.

“Listening is leadership. Listening is empathy,” Beeckmans reminded participants.

In a simple but revealing exercise, attendees were asked to listen attentively for one minute without interrupting, taking notes, or planning their response. The exercise demonstrated that effective leadership begins with understanding others before seeking to be understood.

The day reinforced an important principle: leadership is not about authority. It is about influence.

Day Two shifted focus to Building the Business.

Participants explored sales, marketing, customer experience, negotiation skills, and competitive positioning in an increasingly crowded marketplace. Discussions examined how travel businesses can differentiate themselves and create lasting value for customers.

One concept that resonated strongly was Beeckmans’ explanation of the “5 Ps” of travel and tourism marketing: Product, Price, Place, Promotion, and People.

The message was clear. Great businesses do not happen by accident. They are intentionally designed around customer needs and experiences.

For many participants, the sessions highlighted a fundamental truth about the travel industry: businesses are not simply selling flights, hotel rooms, or safari packages. They are selling confidence, memories, and experiences that customers will remember long after a journey ends.

The final day looked ahead to Building the Future.

With digital transformation accelerating across the global travel sector, participants examined emerging technologies, artificial intelligence, innovation, virtual reality, augmented reality, and evolving customer journeys.

Yet despite the focus on technology, the programme consistently emphasized the importance of maintaining the human connection at the heart of travel.

“The future of travel is digital, but it must remain human,” Beeckmans noted.

The message resonated with an industry that increasingly relies on technology while still depending on trust, relationships, and personalized service.

For KATA, the programme reflects a broader commitment to equipping members with the skills required to remain competitive in a rapidly changing world. Through the KATA Academy, the association aims to create learning pathways that support professionals at every stage of their careers, from emerging talent to senior executives.

As the programme concluded, participants left with more than certificates. They left with practical tools, new perspectives, and action plans for their organizations.

The training demonstrated that the future of Kenya’s travel industry will not be shaped solely by technology, market conditions, or global trends. It will be shaped by leaders willing to learn, adapt, and invest in growth.

For KATA, that future has already begun.

And if the success of this inaugural leadership programme is any indication, the KATA Academy dream is steadily becoming a reality—one leader, one business, and one transformation at a time.

Much has been written about the challenges facing global tourism, but perhaps the more important story is how the industry is responding. Across destinations, airlines, hotels and tourism organisations, there is a growing focus on building resilience – not just to respond to periods of uncertainty, but to adapt, innovate and create a stronger foundation for future growth.

While the operating environment remains complex, longer-term forecasts point to continued confidence in the travel sector. According to Euromonitor International’s Travel in an Age of Poly-Crisis research, published in response to the current situation in the Middle East, travel spending across the Middle East and Africa is forecast to grow by 47.7% between 2025 and 2030, adding more than $50 billion to the regional travel economy. The report suggests that, despite geopolitical and economic headwinds, long-term demand for travel remains resilient, with expenditure expected to continue growing faster than GDP in many markets.

This reinforces an important point: traveller demand has not disappeared; it has evolved. Consumers are placing greater emphasis on flexibility, authentic experiences and journeys that deliver genuine value. For destinations and tourism businesses, this presents an opportunity to respond with more personalised offerings and stronger customer engagement. Businesses that can anticipate these changing expectations and respond with agility will be better positioned to build trust, strengthen loyalty and remain competitive.

One of the clearest ways the industry is responding is by strengthening the foundations that support long-term growth. Building traveller confidence remains central to this approach, with destinations continuing to invest in infrastructure, connectivity and visitor experiences that enhance both accessibility and appeal. 

According to STR, destinations with established tourism infrastructure, strong connectivity and diversified demand are generally better positioned to recover as traveller confidence strengthens. The findings reinforce the value of sustained investment, not only in physical assets but also in the partnerships, policies and experiences that help destinations remain resilient and competitive over the long term.

The industry is also responding by embracing innovation to better anticipate and meet changing traveller expectations. From AI-powered customer experiences to predictive analytics and seamless digital services, technology is enabling tourism businesses to become more agile, improve operational efficiency and deliver increasingly personalised experiences. Euromonitor identifies artificial intelligence and hyper-personalisation as two of the key trends shaping the future of travel, demonstrating how digital innovation is becoming an important driver of resilience in a rapidly evolving marketplace.

However, resilience extends beyond technology. It is equally about collaboration across the travel ecosystem. Governments, destinations, airlines, hospitality providers and technology companies all have a role to play in strengthening confidence, sharing knowledge and working together to create a more adaptable and sustainable industry. At a time when the region continues to navigate uncertainty, bringing decision-makers together has never been more important. It is through collaboration that the industry can share insights, respond to emerging challenges and identify new opportunities for sustainable growth.

This is where industry platforms such as Arabian Travel Market have an increasingly important role to play. By convening leaders from across the global travel ecosystem, ATM provides a forum where ideas are exchanged, partnerships are formed and practical solutions are explored. As the industry responds to an increasingly complex operating environment, these conversations become just as valuable as the commercial opportunities they create.

Ultimately, the industry’s response to uncertainty lies in its resilience, and resilience is built through collaboration. By bringing together the people, ideas and innovations shaping the future of travel, Arabian Travel Market helps create the connections and shared understanding that will support a stronger, more sustainable tourism sector for years to come.

Source: ttnworldwide.com

The conflict in the Middle East again negatively affected global air demand in June, as it declined for the fourth consecutive month, according to the latest report from the International Air Transport Association.

June total demand, as measured in revenue passenger kilometers, declined 1.7 percent year over year. Excluding the Middle East, demand declined by 0.6 percent. Total capacity, as measured in available seat kilometers, decreased 1.3 percent. Load factor dropped 0.4 percentage points to 84.2 percent for the month. 

Domestic demand in June contracted 3 percent year over year, with capacity down 2.4 percent. Load factor was 84 percent, down 0.5 percentage points compared with June 2025.

June international demand declined 0.9 percent year over year. Excluding the Middle East, international demand increased by 1.1 percent. Capacity was down 0.6 percent compared with June 2025, while the load factor dropped 0.5 percentage points to 84 percent.

The results in June are “largely due to domestic market declines in China, the U.S. and Japan, and weak but improving international demand for Middle East carriers,” IATA director general Willie Walsh said in a statement. “While Middle East performance improved, renewed tensions will not help the region’s recovery, and the knock-on impact of rising fuel prices will continue to burden travelers with higher airfares.”

The Middle East reported the sharpest declines—13.9 percent year over year for demand and 11.3 percent for capacity—and demand also dropped in North America and Asia-Pacific, down 1.1 percent and 2 percent, respectively. They were also the only other regions where capacity declined, 1.1 percent for North America and 2.1 percent for Asia-Pacific. Combined, those two regions compose 52.6 percent of the world share of global demand, according to IATA, using 2025 revenue per kilometer.

Brazil was the only domestic market to post increases in June in each demand and capacity, up 0.9 percent year over year and 4 percent, respectively. China reported the largest declines for each category—5.2 percent for demand and 3.4 percent for capacity. 

The Middle East posted the sharpest decline for June international demand, down 14 percent year over year. Capacity was down 11 percent. Those figures, however, were an improvement over recent monthly rate declines. North America also posted decreases in June international demand and capacity of 1 percent and 0.7 percent, respectively. Africa had the highest growth rates of 6.7 percent for demand and 7 percent for capacity. 

Source : businesstravelnews.com

As demand for air travel in Africa continues to rise, international carriers are racing to launch new routes to the region.

If flights around Africa have felt busier lately, the numbers back it up. IATA says African airlines delivered the strongest passenger-demand growth globally in March 2026, with international demand up 19.2% year-on-year. Capacity rose 4.2%, while the load factor hit 77.7%, up 9.8 points from March 2025. Globally, demand grew only 2.1%, held back by capacity constraints and geopolitical disruption. 

Zoom out, and the pattern holds: in 2025, Africa led all regions with 9.4% demand growth and 8.3% capacity growth, and the continent recorded a 75.3% load factor. Naturally, the surge in demand has not gone unnoticed. Airlines from around the world are expanding their African networks, with several routes to the continent on the horizon.

Etihad Airways

Etihad Airways is leading the Africa push, having announced the launch of six routes to the continent starting at the end of this year.

Departing from Abu Dhabi, the first to launch (on 7 November) will be a four-times-weekly service to Asmara, Eritrea.

Flights to Accra, Ghana; Kinshasa, Democratic Republic of the Congo and Lagos, Nigeria will follow in mid-March next year, while further services to Harare, Zimbabwe and Lubumbashi, Democratic Republic of the Congo are set to begin shortly after, at the end of March.

Antonoaldo Neves, chief executive officer of Etihad Airways, confirmed the expansion is a response to growing demand for air travel in the region.

“Demand for air connectivity across key African markets is outpacing existing supply, particularly in cargo and trade-linked sectors. This expansion is a direct response to that structural opportunity.”

Virgin Atlantic

Virgin Atlantic is also increasing its presence in the region, stepping up capacity to Johannesburg from London and to Cape Town.

The carrier is set to operate 10 flights per week to Johannesburg, and 11 flights per week to Cape Town.

Initially, the increased services will operate from 25 October to 27 March, with the airline deploying its Airbus A350-1000 to support the additional demand for Johannesburg and a Boeing 787 on the Cape Town routes.

The increased services will “offer customers greater flexibility and connectivity,” said the airline.

Source : businesstraveller.com

TAAG Angola Airlines has reached another milestone in its modernization journey with the introduction of the Boeing 787-10 Dreamliner on its Luanda–Lisbon route, marking the aircraft’s first commercial operation on the airline’s European network.

The deployment of the state-of-the-art aircraft underscores TAAG’s ambition to strengthen its position as a leading African carrier while enhancing connectivity between Angola and key global markets. The airline says the move follows the successful certification of the Boeing 787-10 by the European Union Aviation Safety Agency (EASA), enabling the aircraft to operate on one of TAAG’s most important international routes.

During the initial phase, the Dreamliner will operate two weekly frequencies between Luanda and Lisbon. Lisbon remains TAAG’s leading intercontinental destination, consistently recording some of the highest passenger load factors across the carrier’s network due to strong economic, cultural and historical ties between Angola and Portugal.

The Boeing 787-10 introduces a significant upgrade in passenger experience. Configured with 367 seats, including 24 in Business Class and 343 in Economy Class, the aircraft features next-generation inflight entertainment systems at every seat and fully lie-flat Business Class seats designed for greater comfort on long-haul journeys.

Beyond passenger comfort, the Dreamliner’s arrival represents a strategic investment in operational efficiency. The aircraft offers improved fuel efficiency, lower operating costs and greater range, enabling airlines to expand international services while maintaining competitive economics.

What It Means for Nairobi

For East Africa, the development is particularly significant as TAAG continues to expand its footprint across the continent. Nairobi has emerged as one of the airline’s strategic African destinations, linking Kenya’s commercial hub with Luanda and providing onward connections to Southern Africa, Europe and the Americas.

The introduction of larger and more efficient aircraft into TAAG’s long-haul fleet strengthens the airline’s overall network capability. While the Boeing 787-10 is currently assigned to the Lisbon route, the investment frees up fleet resources and enhances scheduling flexibility across the network, creating opportunities for stronger connections through Luanda for passengers travelling from Nairobi.

For Kenyan travelers, this means improved access to Europe via Angola. As TAAG grows its long-haul operations and expands its Dreamliner fleet, Nairobi stands to benefit from stronger connectivity, better connection times and access to a wider range of destinations through the Luanda hub.

The move also aligns with the increasing importance of Africa-to-Africa connectivity. Nairobi is one of the continent’s leading aviation gateways, while Luanda is positioning itself as a strategic bridge linking Southern Africa, West Africa, Europe and the Americas. Enhanced fleet capability allows TAAG to support this vision by carrying more passengers efficiently across its network.

Industry observers will be watching closely to see whether the success of the Boeing 787-10 on the Lisbon route leads to deployment on additional international services in the future. For Nairobi, the aircraft’s arrival in the TAAG fleet represents another positive step toward stronger air links between East Africa and the rest of the world.

The introduction of the Dreamliner forms part of TAAG’s wider fleet renewal programme aimed at strengthening Angola’s international connectivity and supporting trade, tourism, investment and economic development. As the airline continues its modernization journey, Nairobi is well positioned to benefit from the growing network opportunities that follow.

Dubai airports are operating normally and close to full capacity despite renewed hostilities between the US and Iran, reassured Chief Executive Officer Paul Griffiths.

“We’re operating at pretty much full capacity,” Griffiths told Bloomberg on the sidelines of the Farnborough International Airshow. Passenger traffic remained strong as international airlines continued to restore services to Dubai, he added.

The comments underline the recovery in operations at DXB after regional airspace restrictions disrupted flight schedules earlier this year. The UAE has since lifted its precautionary airspace restrictions, allowing Dubai Airports and airlines to increase flight movements progressively.

DXB also entered July expecting one of its busiest summer travel periods. Dubai Airports forecast about 3 million passengers through the airport during the first half of the month, with daily traffic regularly exceeding 200,000. Transfer passengers were expected to account for about half of the total.

Since the regional crisis began, Dubai airports have handled more than 6 million passengers, noted Griffiths, underscoring the resilience of Dubai’s aviation infrastructure during a period of heightened geopolitical uncertainty.

Most foreign airlines return

While international airline operations are increasing, some major European carriers have yet to restore Dubai services, said Griffiths, citing overseas government travel advisories covering the region and difficulties obtaining operational insurance.

“They are having difficulty getting insurance for operations,” he told Bloomberg, but further clarified that they do not reflect the operating status of Dubai International, which remained “completely normal”.

Griffiths said around 50 international airlines were currently operating at Dubai International Airport, roughly half the normal number. However, he added that additional capacity provided by Emirates had helped offset much of the shortfall.

While most foreign carriers had begun gradually resuming services, the delayed return of some major European airlines, including British Airways and Air France, was linked to government guidance and insurance requirements for flights to the region rather than operational issues at Dubai Airport, explained Griffiths.

Airlines have also been using alternative flight paths to avoid affected airspace. “Routes through Saudi Arabian airspace and southern corridors have helped carriers maintain connections through Dubai while restrictions remain on some northern routes,” he said in the interview.

Emirates is operating closer to 90% of its regular schedule, Griffiths added, while passenger traffic at the airport had remained “busy as usual” in recent days. The additional capacity provided by Dubai’s home carrier has helped offset the slower return of some foreign airlines, he noted.

Dubai maintains global links

DXB handled 18.6 million passengers in the first quarter of 2026, while March passenger traffic stood at 2.5 million. India remained the airport’s largest country market during the quarter with 2.5 million passengers. Saudi Arabia followed with 1.3 million, the UK with 1.2 million and Pakistan with 918,000.

The latest recovery follows a record 2025, when DXB handled 95.2 million passengers, up 3.1% from the previous year. It was the highest annual international passenger traffic recorded by an airport, according to Dubai Airports.

DXB ended 2025 connected to 291 destinations across 110 countries through 108 international airlines. Dubai Airports had forecast passenger traffic approaching 99.5 million in 2026 before the regional conflict disrupted travel patterns and airspace capacity.

Source : gulfnews.com

Jambojet is preparing to reconnect Nairobi and Entebbe, marking the return of one of East Africa’s key regional air links as the airline accelerates its post-pandemic growth strategy. The low-cost carrier plans to resume flights to Uganda’s main international gateway after suspending the route during the COVID-19 pandemic, signalling renewed confidence in regional travel demand and cross-border business.

The Entebbe service forms part of Jambojet’s broader regional expansion, which also includes plans to launch flights to Dar es Salaam. According to the airline’s management, the two routes will be supported by fleet growth, with additional aircraft expected to join the airline by the end of 2026 and early 2027.

Industry insiders believe the wait for Jambojet’s return to Entebbe may not be as long as previously anticipated. Contacts close to discussions within the Kenya Association of Travel Agents (KATA) say momentum is building around the route’s relaunch, with expectations that services could resume sooner than earlier projections. Jambojet has not officially revised its schedule.

A Return to an Important Regional Market

Entebbe holds special significance for Jambojet. The route became the airline’s first international destination when it was launched in 2018, providing travellers with an affordable alternative between Kenya and Uganda. Operations were later suspended during the COVID-19 pandemic as airlines worldwide adjusted their networks in response to unprecedented travel restrictions.

Its return reflects the steady recovery of regional aviation and growing demand for affordable travel within the East African Community (EAC), where business, tourism and family travel continue to drive passenger traffic.

Fleet Expansion Driving Growth

The resumption of Entebbe flights is being made possible by Jambojet’s ongoing fleet expansion programme.

Earlier this year, the airline added its eleventh De Havilland Dash 8-Q400 aircraft, increasing its operational capacity and allowing it to strengthen domestic frequencies while laying the groundwork for regional growth. The airline expects to receive another aircraft by September 2026 and an additional one by March 2027, providing the capacity required to support both the Entebbe and Dar es Salaam routes.

Looking further ahead, Jambojet has outlined ambitious plans to significantly expand its fleet over the next five years as it pursues new domestic and regional opportunities.

Strengthening East African Connectivity

The Nairobi–Entebbe corridor remains one of the busiest regional air routes in East Africa, supporting government travel, trade, tourism, education and investment between Kenya and Uganda.

Jambojet’s return will provide travellers with additional choice in a market currently served by several carriers, while reinforcing competition on fares and schedules. Increased connectivity is also expected to benefit regional tourism by making multi-country itineraries easier to plan and more affordable for leisure and business travellers alike.

For travel agents, the additional capacity creates opportunities to package Kenya and Uganda together, combining attractions such as Nairobi, the Maasai Mara, Kampala, Bwindi Impenetrable National Park and Queen Elizabeth National Park into seamless East African itineraries.

A Positive Signal for Kenya’s Aviation Sector

Jambojet’s regional expansion comes at a time when Kenya’s aviation industry continues to recover strongly, supported by rising passenger demand and increased investment in airline capacity.

The airline has already used its expanded fleet to increase frequencies on key domestic routes, including Kisumu, Mombasa, Eldoret and Ukunda, strengthening connectivity within Kenya while preparing for international growth.

As East Africa becomes increasingly integrated through trade, tourism and investment, the restoration of the Entebbe route represents more than the return of a flight—it is another step toward rebuilding regional connectivity and creating new opportunities for travellers, tourism businesses and the wider economy.

The global cruise industry has reached another milestone with the launch of Legend of the Seas, Royal Caribbean’s newest Icon Class vessel and the largest cruise ship ever built. More than just another cruise liner, the ship represents the growing evolution of modern travel, where the journey itself has become as much of an attraction as the destinations visited.

For Kenya’s travel industry, the launch is also a reminder of the expanding opportunities within the global cruise market. As more Kenyan travellers embrace cruise holidays and the Port of Mombasa strengthens its position as an emerging cruise destination, the sector continues to present exciting prospects for travel agents and tourism businesses alike.

A Floating City at Sea

Legend of the Seas has been designed on an unprecedented scale. The vessel features 18 guest decks, 2,805 staterooms, accommodation for up to 7,600 guests, and a crew of approximately 2,350, making it the largest cruise ship currently in operation.

The ship offers an impressive collection of attractions, including seven swimming pools, 28 restaurants, 20 bars, world-class entertainment venues and adventure experiences designed for travellers of all ages. From waterparks and surf simulators to Broadway-style theatre productions, wellness facilities and tranquil green spaces, Legend of the Seas has been designed to offer a complete holiday experience at sea.
Rather than serving simply as transportation between ports, the vessel reflects a growing trend where cruise ships are destinations in their own right, delivering entertainment, dining and leisure experiences that rival leading land-based resorts.

Mediterranean Adventures Await

Legend of the Seas will begin operations in Europe, sailing from Barcelona, Spain, and Rome (Civitavecchia), Italy, with itineraries visiting destinations across Spain, France and Italy. The deployment marks the first time an Icon Class ship will sail European waters, providing travellers with new opportunities to experience some of the Mediterranean’s most iconic destinations aboard Royal Caribbean’s flagship vessel.

The ship’s arrival reflects continued confidence in the cruise sector, with operators investing in larger, more technologically advanced vessels to meet growing global demand for premium holiday experiences.

Why the Launch Matters to Kenya

Although Legend of the Seas will operate thousands of kilometres from East Africa, its launch has direct relevance for Kenya’s outbound travel market.

Cruise holidays are becoming increasingly popular among Kenyan travellers seeking convenient, all-inclusive vacations that combine multiple destinations with accommodation, dining, entertainment and leisure activities in one seamless experience. Families, honeymooners, retirees and luxury travellers are increasingly considering cruises as an alternative to traditional holidays.

For travel agents, this growing demand creates new business opportunities through cruise bookings, international air travel, hotel stays, travel insurance, visa services and customised pre- and post-cruise packages.

KATA Continues to Champion Cruise Travel

The Kenya Association of Travel Agents (KATA) continues to play an important role in promoting cruise travel by bringing together accredited travel professionals who provide trusted advice and access to internationally recognised cruise products.

Through its network of members, KATA supports professionalism within the travel trade while helping Kenyan travellers book cruise holidays through reputable agencies with expertise in international cruise itineraries.

Among KATA’s Corporate Members are Norwegian Cruise Line and Whitestar Cruise & Travel, organisations that continue to strengthen Kenya’s connection to the global cruise industry. Their participation within the Association enhances the range of cruise products available to the Kenyan market while reinforcing KATA’s commitment to supporting travel businesses across every segment of the industry.

Kenya’s Cruise Industry Is Also Growing

The excitement surrounding Legend of the Seas comes at a time when Kenya is making steady progress as a cruise destination.

The Port of Mombasa has continued to attract international cruise vessels, welcoming the inaugural visit of Azamara Journey, which arrived with approximately 690 passengers, alongside the turnaround call of Crystal Symphony, which saw around 500 passengers embark and disembark through the port. These milestones reflect growing international confidence in Kenya’s cruise tourism potential and reinforce Mombasa’s position as an emerging gateway for cruise travel along the East African coastline.

Continued investment in port infrastructure, destination experiences and tourism partnerships are expected to further strengthen Kenya’s appeal to international cruise operators in the years ahead.

The Future of Cruise Tourism

The arrival of Legend of the Seas is more than a record-breaking achievement for Royal Caribbean. It demonstrates the continued evolution of cruise tourism into one of the fastest-growing segments of the global travel industry.

For Kenya’s travel sector, this growth presents significant opportunities. As outbound demand increases and international cruise operators expand their offerings, travel agents will play an increasingly important role in connecting Kenyan travellers with unforgettable cruise experiences around the world.

Combined with Kenya’s own growing presence on international cruise itineraries and the support of industry organisations such as KATA, the future of cruise tourism looks increasingly promising—both for travellers seeking their next adventure and for the businesses helping make those journeys possible.

The second half of 2026 is shaping up to be an exciting period for Kenya’s travel and tourism industry. From business forums and aviation conferences to global trade exhibitions and industry awards, the months ahead present valuable opportunities for travel professionals to build partnerships, explore new markets, discover emerging trends, and strengthen their competitive edge.

Whether you are a travel agent, tour operator, airline executive, hotelier, tourism board representative or destination marketer, attending industry events remains one of the most effective ways to expand your network, generate new business and stay informed about the rapidly evolving travel landscape.

Here are five travel industry events that deserve a place on your calendar.

KATA Travel Business & Innovation Forum 2026

13 August 2026 | Pan Pacific Serviced Suites Nairobi – GTC

The first major event on the calendar is the KATA Travel Business & Innovation Forum 2026, organised by the Kenya Association of Travel Agents (KATA).

Held under the theme “Connecting Travel, Business & Innovation,” the forum will bring together travel agents, airlines, tourism boards, technology providers and other industry stakeholders to discuss the future of travel. Delegates can expect insightful discussions on innovation, digital transformation, changing consumer behaviour and business growth, alongside excellent networking opportunities with industry decision-makers.

For businesses seeking fresh ideas and strategic partnerships, the forum promises to be an important platform for collaboration.

AviaDev Africa

9–10 September 2026 | Sarit Expo Centre, Nairobi

September will see Nairobi host one of Africa’s leading aviation conferences—AviaDev Africa.

The conference is recognised as the continent’s premier event dedicated to airline route development and aviation connectivity. It attracts airlines, airports, tourism authorities, civil aviation regulators and aviation service providers from across Africa and beyond.

With improved air connectivity remaining central to tourism growth, AviaDev offers valuable opportunities for airlines and tourism stakeholders to develop new routes, strengthen partnerships and explore investment opportunities that support the continent’s aviation sector.

Magical Kenya Travel Expo (MKTE)

6–8 October 2026 | Uhuru Gardens National Monument and Museum, Nairobi

Every year, the Magical Kenya Travel Expo (MKTE) serves as Kenya’s flagship international tourism trade exhibition, and the 2026 edition is expected to attract hundreds of exhibitors, international hosted buyers and media representatives.

Organised by the Kenya Tourism Board, the expo provides local tourism businesses with a platform to showcase Kenya’s diverse tourism experiences while connecting directly with international travel buyers seeking new destinations and products.

For many exhibitors, MKTE generates long-term business partnerships that extend well beyond the exhibition floor, making it one of the country’s most commercially significant tourism events.

World Travel Market (WTM) London

3–5 November 2026 | ExCeL London

For Kenyan tourism businesses looking to strengthen their international presence, World Travel Market London remains one of the world’s most influential travel trade exhibitions.

The event attracts thousands of exhibitors and buyers from across the global travel industry, creating opportunities for destinations, airlines, hotels, tour operators and travel technology companies to negotiate business, launch new products and gain valuable market insights.

Participation also enables Kenyan tourism stakeholders to showcase the country’s diverse tourism offerings to international buyers while strengthening relationships within key source markets.

Kenya Travel Industry Business Awards (KETIBA)

27 November 2026 | Kenya

The industry’s calendar concludes with the Kenya Travel Industry Business Awards (KETIBA), organised by the Kenya Association of Travel Agents.

The awards celebrate excellence, innovation and outstanding achievement across Kenya’s travel and tourism ecosystem, recognising organisations and individuals who continue to raise professional standards and drive industry growth.

Beyond celebrating success, KETIBA has become an important networking event where industry leaders gather to reflect on the year’s achievements while building relationships that will shape future collaborations.

More Than Events—They Are Business Opportunities

Collectively, these events demonstrate the strength, resilience and growing interconnectedness of Kenya’s travel industry with regional and global tourism markets. They provide platforms to exchange ideas, discover innovations, build strategic partnerships and identify new commercial opportunities that contribute to the continued growth of the sector.

For travel professionals looking to stay ahead in an increasingly competitive marketplace, the remainder of 2026 offers a calendar filled with opportunities to learn, connect and grow. Missing these events could mean missing the conversations, partnerships and innovations that will shape the future of Kenya’s travel and tourism industry.