Why pricing discipline, product focus, and cash-flow control are reshaping agency profitability

As global travel demand continues to recover, a quieter shift is taking place inside travel agencies: the focus is moving from simply increasing bookings to maximising revenue per client. Industry observers say this change is redefining what success looks like for travel agents in 2025 and beyond.

With more travellers seeking complex, personalised trips — and with supplier margins under pressure — experienced agents are reworking how they price services, select partners and manage payments. The goal is not necessarily to sell more trips, but to earn more sustainably from each one.

From Volume to Yield

For much of the past decade, many agencies chased volume, relying heavily on supplier commissions to drive income. That approach is proving less reliable today. Commission levels vary widely, payments are often delayed until after travel is completed, and competition from online platforms has compressed margins on simple bookings.

As a result, many agencies are now measuring performance by total yield per booking — combining commissions, service fees, markups, and bonuses — rather than solely by sales volume. Higher-value, experience-led products, such as cruises, guided tours, private safaris, and group travel, are increasingly prioritized over low-margin, transactional sales.

“Agents are becoming more selective,” said one industry consultant. “They are choosing products and clients that justify the time and expertise involved.”

Service Fees Become Standard Practice

One of the most notable shifts is the normalisation of service fees. Planning and consultation fees, once controversial, are now widely used by agencies handling bespoke or multi-destination travel.

Agents say fees serve two purposes: they compensate for professional time and help screen out price-focused enquiries unlikely to convert. Clear, upfront fee policies are also reducing cancellations and last-minute changes, which can erode profitability.

Rather than replacing commissions, fees are being layered into pricing structures to stabilise income and protect against delayed supplier payments.

Greater Control Through Net Pricing

Where available, net or wholesale pricing has become a key tool for maximising returns. By working with ground operators, destination management companies, and select accommodation providers that offer net rates, agents can set their own margins rather than relying on fixed commissions.

This model is particularly common for tailor-made itineraries and group travel, where agents bundle multiple services into a single price. While it requires careful costing and transparency, it gives agencies greater control over profitability and reduces vulnerability to sudden commission changes.

Strategic Partnerships Over Broad Selling

Another trend is a move away from spreading sales across dozens of suppliers. Instead, agents are concentrating bookings with a smaller number of trusted partners to unlock higher commission tiers and performance bonuses.

Host agencies and travel consortia are playing a growing role by pooling sales volumes, allowing independent agents to benefit from improved terms without sacrificing independence. For many, this has become one of the most effective ways to lift overall earnings without increasing workload.

Cash Flow Takes Centre Stage

Even profitable agencies can struggle if cash flow is poorly managed. With commission payments often arriving weeks or months after travel, agents are paying closer attention to payment timing.

Common strategies include collecting service fees early, aligning client payment schedules with supplier deadlines, and avoiding partners with inconsistent settlement records. Some agencies are also factoring in small but cumulative gains, such as transaction rebates and favourable payment terms, to strengthen margins.

Fewer Bookings, Stronger Businesses

The emerging picture is of an industry maturing in its approach to profitability. Many of the most financially resilient agencies are deliberately selling fewer trips, but at higher value and with clearer pricing structures.

As travellers increasingly seek expert guidance and reassurance, agents who confidently price their knowledge and manage their revenue strategically are finding that maximising earnings does not require chasing every enquiry — only the right ones.

For an industry long defined by volume and thin margins, this shift marks a significant change. And as travel demand continues to evolve, it may determine which agencies thrive in the years ahead.

Africa’s tourism industry is experiencing a significant transformation, with growing investments in business travel infrastructure. Cities across the continent are becoming more accessible as global airlines expand their reach to key destinations. This dynamic shift promises an enriched travel experience for business travellers, with more convenient flights, enhanced airport facilities, and robust MICE (Meetings, Incentives, Conferences, and Exhibitions) infrastructure. The positive impact on the travel industry is undeniable, as these developments are set to meet the increasing demand for both leisure and business travel across Africa.

As one of the world’s fastest-growing regions, Africa stands out not only for its burgeoning economy but also for its strategic investments in aviation and infrastructure. According to recent projections, the continent’s business travel industry is primed for rapid growth in the coming years. This is a direct result of significant improvements in transport networks and the expansion of modern airports across the continent. Africa now boasts several countries among the world’s fastest-growing economies, including Senegal, Rwanda, and Cote d’Ivoire, which are attracting increasing numbers of international business travellers.

New Air Routes and Increased Capacity to Serve Africa’s Business Travellers

The expansion of international air routes is set to ease the connectivity challenges faced by African business travellers. Leading airlines such as United Airlines, Air France, and Delta Airlines are already increasing their direct services to major African cities such as Dakar, Accra, Marrakech, and Lagos. These enhancements are poised to improve travel efficiency for those attending high-level meetings, conferences, and exhibitions in key commercial hubs across the continent. With growing demand for flights, the aviation sector is making considerable strides to meet business travel needs.

One notable example of investment in aviation infrastructure is the ongoing development at major African airports, such as those in Burkina Faso, Uganda, Rwanda, and South Africa. These upgrades focus on modernising facilities, enhancing passenger services, and increasing flight capacities to accommodate the increasing number of business and leisure travellers. South Africa’s Cape Town International Airport and Lagos International Airport are at the forefront of these enhancements, positioning themselves as essential gateways for international business travellers heading to and from Africa.

Overcoming Barriers to Business Travel: Key Considerations for Travellers

While Africa’s aviation sector is experiencing growth, several challenges still exist, which could impact the business traveller experience. According to reports from the Global Business Travel Association (GBTA), capacity constraints, pricing volatility, and regulatory hurdles remain obstacles that travel managers must navigate. Direct flights to destinations such as Douala in Cameroon are still limited, creating barriers for those needing quick access to regions in central Africa.

Additionally, high demand coupled with limited competition has kept flight prices relatively high, especially on popular routes. The operational costs, government fees, and airport taxes contribute to this upward pressure on prices. Business travellers are advised to book flights in advance to secure the best rates, particularly as business travel spending in the region is expected to grow by up to 20 percent in the coming year.

Visa requirements and border bottlenecks also pose significant challenges, particularly when travelling across multiple African countries. Governments are addressing these issues through efforts to streamline visa processes and remove entry barriers for business visitors.

Strategic Measures for Travel Managers

With the continuous growth of Africa’s business travel market, travel managers are increasingly adopting strategic measures to optimise travel policies. Booking early and bundling accommodation with flights are among the top recommendations to reduce costs. Long lead times, potential delays, and fluctuating prices must be factored into travel planning. The utilisation of travel technology for real-time reporting and booking management will play a crucial role in ensuring smooth travel operations.

Furthermore, diversifying supplier relationships and working closely with destination experts will be critical to managing potential risks associated with travelling across the continent. Duty of care is also gaining prominence, with companies increasingly relying on risk management specialists to provide travel advisories, alerts, and emergency services to ensure the safety of their employees while travelling.

Focus on Innovation and the Future of Business Travel in Africa

Looking ahead, Africa’s business travel sector is set to thrive, driven by increased investment in aviation infrastructure and air connectivity. According to a 2025 survey by FCM, 46 percent of companies in EMEA plan to increase their travel spend in the coming year, with a significant portion targeting business trips to Africa. New routes, positive policy shifts, and ongoing investments in airport modernisation are expected to fuel this growth further.

However, for Africa to fully unlock its potential as a leading business travel destination, continued collaboration between governments, airlines, and the private sector will be essential. Key priorities will include improving air service agreements, reducing visa complexities, and enhancing the overall traveller experience.

Embracing the Future of Africa’s Business Travel Market

Africa’s business travel market is on the cusp of a significant evolution. With expanding air connectivity, improved infrastructure, and a growing focus on business tourism, the continent is positioning itself as a major player in the global travel industry. For business travellers, this means better accessibility, more competitive pricing, and improved travel experiences. As more airlines add routes and airports upgrade their facilities, Africa’s status as a prime destination for global business travel is set to soar. Travel managers and businesses should look to capitalise on these opportunities to create seamless, efficient travel experiences for their employees across the continent.

Source: travelandtourworld.com

Africa continues to be one of the most exciting continents to explore in 2026. Its diverse landscapes, rich cultural history, and unmatched wildlife experiences make it a must-visit destination for travellers of all types. Whether it’s relaxing on idyllic beaches, exploring historical sites, embarking on thrilling adventures, or attending vibrant events, Africa offers something for everyone. This guide highlights the best destinations and experiences for 2026, ensuring that every traveller can find their perfect spot on this vast and beautiful continent.

Unforgettable Safari Adventures in South Africa

South Africa remains a top contender for safari lovers in 2026. With its Kruger National Park offering some of the best wildlife experiences on the planet, it’s an unmissable destination for those wanting to witness the “Big Five”, lions, elephants, rhinos, buffalo, and leopards, up close. Beyond Kruger, Cape Town attracts visitors for its stunning coastline, the iconic Table Mountain, and a thriving food and wine culture. The country also boasts vibrant cities like Durban and Johannesburg, where culture, arts, and modern life merge seamlessly with the natural environment. Safety and infrastructure continue to improve, enhancing the traveller experience.

Kenya’s Rich Culture and Safari Hotspots

For those seeking a balance between culture and wildlife, Kenya is a dream destination. Famous for the Maasai Mara National Reserve, it offers world-class safari experiences, especially during the Great Wildebeest Migration. But it’s not just about wildlife, Nairobi, Kenya’s capital, is a cultural hub where visitors can explore museums, local markets, and vibrant nightlife. For beach lovers, the coastlines of Mombasa and Lamu Island offer a perfect blend of serene beaches and ancient history. In 2026, Kenya continues to be a hotspot for both family vacations and adventurous solo journeys.

Tanzania: A Top Spot for Adventure and Nature Lovers

Tanzania’s Serengeti National Park and Ngorongoro Crater are just the beginning of what this country offers in 2026. Tanzania remains an exceptional destination for those seeking to immerse themselves in nature, with world-renowned safari experiences. Mount Kilimanjaro, Africa’s highest peak, is a bucket-list destination for adventurers, offering a challenging yet rewarding climb. Additionally, the islands of Zanzibar provide the perfect retreat for travellers seeking pristine beaches, rich culture, and world-class diving.

Morocco: A Cultural and Historical Escape

Morocco in 2026 offers an intriguing mix of cultural richness, historical sites, and unforgettable landscapes. Explore the bustling souks of Marrakech and the majestic architecture of Fes. For those seeking adventure, the Atlas Mountains and the vast Sahara Desert present perfect trekking and camel-riding opportunities. As a gateway between Europe and Africa, Morocco’s proximity makes it an easy and fascinating destination for first-time travellers to the continent. Visitors can delve into the history of the Kasbahs, shop for traditional handicrafts, and indulge in Moroccan cuisine.

Seychelles: A Pristine Paradise for Beach Lovers

For a more relaxed experience, Seychelles offers some of the world’s most beautiful beaches. With its clear turquoise waters and unspoilt coral reefs, the archipelago is perfect for those looking to unwind. The islands are not only home to luxury resorts but also provide opportunities for nature lovers to enjoy hiking, bird watching, and water-based adventures like diving and snorkelling. Mahe, the largest island, is known for its lush forests, while smaller islands like Praslin and La Digue offer a more laid-back atmosphere.

Uganda: The Best Place for Gorilla Trekking

Uganda remains a top destination in 2026 for nature and wildlife enthusiasts, especially those wanting to experience gorilla trekking in the Bwindi Impenetrable Forest. Seeing these majestic creatures in their natural habitat is one of the most unique travel experiences in the world. Along with gorillas, Uganda offers a wealth of biodiversity, including rare birds and elephants. The Murchison Falls and Queen Elizabeth National Park are additional highlights for safari-goers. The warm hospitality of the Ugandan people ensures a memorable stay for all visitors.

Namibia: A Desert Wonderland

For travellers seeking the extraordinary, Namibia offers some of Africa’s most surreal landscapes. The towering red dunes of Sossusvlei in the Namib Desert are a photographer’s dream, while the eerie Skeleton Coast adds a touch of mystique to the adventure. In Etosha National Park, wildlife can be seen against the stark backdrop of salt pans, while the coastal city of Swakopmund offers a unique mix of German colonial history and adventure activities, including dune boarding and quad biking. Namibia’s remote locations and tranquil nature make it ideal for those seeking solitude and adventure.

Africa Awaits with Unmatched Beauty and Adventure

In 2026, Africa offers an exciting mix of destinations for every type of traveller. Whether looking for wildlife adventures in Kenya and Tanzania, cultural exploration in Morocco, or relaxing beach escapes in the Seychelles, the continent promises an unforgettable experience. With safety improving across the continent, Africa’s many wonders are ready to welcome both seasoned and first-time travellers. From Gorilla trekking in Uganda to exploring the Namibian deserts, Africa’s diverse range of offerings makes it a perfect travel choice for 2026.

Source: travelandtourworld.com

The tourism industry of Tanzania has registered a phenomenal rise in foreign tourist arrivals with a massive 132.1% increase from 2021 to 2024. The main reason behind this is the initiatives taken by the current President of Tanzania, Samia Suluhu Hassan, for the development of tourist attractions, especially through the documentaries “Royal Tour” and “Amazing Tanzania,” which have contributed greatly to putting Tanzania on the map as a destination that one should not miss visiting during their travels to East Africa.

Tourism Growth in Tanzania: A National Success Story

The increase in international tourism to Tanzania is a testament to the success of the government’s efforts to promote the country’s diverse attractions. According to Dr. Ashatu Kijaji, the Minister for Natural Resources and Tourism, the number of international visitors to Tanzania jumped from 922,692 in 2021 to 2,141,895 in 2024. This 132% increase reflects growing global interest in Tanzania as a premier tourism destination.

The Royal Tour documentary, which featured President Samia Suluhu Hassan showcasing the country’s top attractions, has been particularly influential. By providing a behind-the-scenes look at Tanzania’s beauty and culture, the film effectively captured the attention of international viewers, prompting an influx of tourists eager to experience the country firsthand. Similarly, Amazing Tanzania has further promoted the country’s rich natural landscapes, wildlife, and vibrant culture, cementing Tanzania’s position as one of the top travel destinations in Africa.

Domestic Tourism Flourishes as Local Travelers Explore Tanzania’s Rich Offerings

In addition to the surge in international visitors, domestic tourism has also experienced significant growth. The number of local tourists visiting Tanzania’s attractions rose dramatically from 788,933 in 2021 to 3,218,352 in 2024. This increase of more than 300% highlights a shift in how Tanzanians view their own country’s tourism offerings. With a growing middle class and improved infrastructure, more Tanzanians are exploring the natural and cultural treasures within their borders.

Dr. Kijaji pointed out that the total number of tourists visiting various attractions across the country has now exceeded 5.3 million, a 116.02% increase compared to previous years. This surge in both domestic and international tourism has made a substantial impact on Tanzania’s economy, further emphasizing the importance of tourism as a key driver of economic growth.

Tourism’s Economic Contribution: A Key Pillar of Tanzania’s Economy

Tourism is a crucial sector for Tanzania, contributing approximately 25% of the country’s foreign exchange earnings and about 17.2% to the national Gross Domestic Product (GDP). This substantial contribution underscores the importance of tourism in Tanzania’s broader economic strategy. The government’s commitment to promoting tourism and improving the industry’s infrastructure is paying off, with the sector now playing a central role in job creation, revenue generation, and cultural preservation.

Tourism not only benefits major cities like Dar es Salaam and Arusha but also boosts regional economies, particularly in areas known for their wildlife and natural beauty. By continuing to invest in tourism infrastructure and marketing, Tanzania is setting itself up for even more growth in the coming years.

Expanding Tourism Offerings: New Products to Stimulate Growth

In line with the growing demand for diverse tourism experiences, Tanzania’s Ministry of Natural Resources and Tourism has developed new strategic tourism products to further drive growth. These include Meetings, Incentives, Conferences and Exhibitions (MICE) tourism, beach and marine tourism, and historical and heritage tourism. These initiatives aim to attract different types of travelers, from business professionals to history enthusiasts and nature lovers.

Additionally, Tanzania is embracing emerging sectors such as sports tourism, cultural tourism, and ecotourism, each offering unique opportunities to explore the country’s wildlife, traditions, and natural beauty in sustainable ways. By diversifying its tourism offerings, Tanzania is attracting a wider range of visitors, thus creating a more resilient tourism economy that can withstand fluctuations in global travel trends.

The Role of Infrastructure Development in Tourism Growth

One of the key factors contributing to the growth of tourism in Tanzania is the continued investment in infrastructure. Improved road networks, the development of new airports, and the expansion of railways have made it easier for both domestic and international tourists to access Tanzania’s attractions. This progress has been particularly beneficial in more remote areas, making destinations like Mikumi National Park and the Serengeti more accessible to tourists.

Additionally, the Standard Gauge Railway (SGR), which connects key cities and tourist hubs, has provided a more convenient travel option for visitors. With better transportation options, tourists are able to explore a wider range of destinations within Tanzania, from its bustling cities to its tranquil national parks and coastal regions.

Morogoro: A Rising Hub for Domestic Tourism

Morogoro, a region in Tanzania located near the famous Mikumi National Park, is emerging as a key destination for domestic tourism. The region is benefiting from improved infrastructure, particularly the development of road networks and the SGR, which has made it easier for tourists to access the area. Morogoro offers a variety of attractions, including its national parks, wildlife reserves, and historical sites, making it an increasingly popular choice for local and international visitors.

Morogoro’s growth as a tourism hub is part of a larger push by the Tanzanian government to encourage more visitors to explore the country’s lesser-known destinations. By spreading tourism beyond traditional hotspots, Tanzania can ensure a more balanced and sustainable growth in the industry, benefiting both urban and rural communities.

Looking Forward: A Bright Future for Tanzanian Tourism

With strong growth in both domestic and international tourism, Tanzania is poised for continued success in the coming years. The country’s strategic focus on diversifying its tourism offerings, improving infrastructure, and promoting sustainable practices ensures that it will remain an attractive destination for travelers. As more visitors flock to Tanzania’s world-renowned parks, beaches, and cultural landmarks, the government’s investment in tourism will continue to generate long-term economic benefits and enhance the nation’s global tourism reputation.

Tourism as a Catalyst for Economic Development

The success of The Royal Tour and Amazing Tanzania in drawing tourists to Tanzania in such a rapid fashion typifies the great tourist potential of this African nation. With current efforts in promoting sustainable practices and infrastructure development in this sector, it is safe to say that Tanzania is moving in the right direction in becoming one of the premier tourist hubs in the region. Through continued advances in tourist development while maintaining their cultural integrity, future generations of this global tourist destination can have the same experience of beauty as well as the vibrancy of this African nation.

Source: www.travelandtourworld.com

Looking ahead to 2026, the tourism landscape is evolving, with travellers seeking more profound, personalised, and purposeful journeys. From immersive cultural experiences to sustainable adventures and wellness retreats, the focus is shifting towards authentic connection and emotional resonance. Dubai, a city renowned for its innovation and hospitality, is perfectly positioned to embrace these emerging trends, offering visitors opportunities to experience the future of travel in truly spectacular ways.

‘Deep luxury’ and bespoke experiences

Moving beyond material excess, 2026’s luxury travellers seek sensory design, resonant rituals, heritage connections, and human-centric service. This trend prioritises personalised, locally inspired accommodations and experiences that evoke lasting emotions and legacy over mere display. It’s about a slower, more secure pace, punctuated by moments of adrenaline and exclusivity. Dubai redefines luxury with bespoke desert safaris, private yacht charters, and exclusive culinary journeys. Guests can indulge in personalised wellness programmes at world-class spas, explore the city’s rich heritage through private art tours in Al Fahidi Historical Neighbourhood, or enjoy VIP access to global events, ensuring every moment is deeply personal and emotionally resonant.

Immersive cultural and heritage journeys

Travellers are increasingly seeking authentic cultural encounters and educational elements, moving beyond ‘superficial’ sightseeing. SmartFlyer notes a rise in demand for cultural programming and curated tours. This trend focuses on connecting with local traditions, history, and art, and Dubai offers a rich tapestry of cultural immersion. Travellers can explore Old Dubai and wander through the traditional souks with Frying Pan Adventures, or visit the Etihad Museum to delve into the UAE’s history. Visitors can connect with the Emirate’s desert heritage through an immersive learning experience at the Dubai Desert Conservation Reserve, which includes guided tours, wildlife spotting, and insights into traditional Bedouin culture. At the Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding (SMCCU), located within the Al Fahidi Historical Neighbourhood, visitors can learn about the UAE’s history, culture, and traditions through interactions with locals over a traditional Emirati meal.

Wellness and transformative retreats

The “Whycation” trend, identified by Hilton, sees travellers pursuing serenity, stillness, and self-care. Skyscanner further highlights “glowmads”, where beauty rituals shape travel itineraries. This involves seeking destinations that offer opportunities for physical, mental, and spiritual rejuvenation, often through spas, yoga, meditation, and nature-based therapies. Dubai is a haven for wellness, where visitors can enjoy spa treatments at luxurious resorts such as The Dior Spa at The Lana, participate in desert yoga retreats, or embark on mindful walks through serene nature reserves. The city’s focus on holistic health, from advanced medical spas to tranquil beachside meditation sessions, provides the perfect escape for rejuvenation and personal transformation.

Multi-generational and family adventures

“Family miles”, as identified by Skyscanner, signifies a growing trend of multi-generational trips, where families of all ages travel together to create shared memories. Hilton notes that families are “travelling in new formations”. Other prominent family travel trends include “skip-gen vacations”, where grandparents and grandchildren are travelling without parents, and “SKI”, an acronym for “spending kids’ inheritance”, a trend where retirees spend their savings on their own enjoyment. The focus is on destinations that cater to diverse interests, offering activities and accommodations suitable for children, parents, and grandparents alike, and Dubai is a premier destination for multi-generational families. From thrilling theme parks like IMG Worlds of Adventure and LEGOLAND to pristine beaches and interactive museums, there’s something for everyone. Family-friendly resorts with kids’ clubs and diverse dining options ensure a comfortable and memorable stay, creating unforgettable moments for all ages.

Destination hotels and immersive stays

Hotels have become destinations in themselves, influencing where and why people travel. Skyscanner’s “destination check-in” trend highlights properties that offer unique architectural design, exceptional amenities, immersive experiences, and a distinct sense of place, making the stay an integral part of the journey. Dubai is synonymous with iconic destination hotels. From luxury properties such as Jumeirah Marsa Al Arab and Atlantis The Royal to family-friendly properties including JA The Resort and Atlantis, The Palm, Dubai’s best hotels provide unparalleled dining, entertainment, and leisure facilities, making them the focal point of any visit.

Culinary adventures and foodie exploration

Food is a primary motivator for travel, with Skyscanner’s “shelf discovery” trend highlighting the quest for authentic local flavours, unique dining experiences, and culinary education. Travellers are seeking out everything from street food and bustling markets to MICHELIN-starred restaurants. In Dubai, guests can savour traditional Emirati dishes, explore vibrant food markets, or indulge in world-class dining at award-winning restaurants. From celebrity chef establishments to cultural food tours in Old Dubai, recognised as one of the top global experiences for 2026 by Lonely Planet’s Best in Travel guide, the city offers a gastronomic journey for every palate, making every meal an adventure.

Thrill-seeking and adventure travel

Travellers are increasingly seeking moments of adrenaline, discovery, and excitement. This trend encompasses a wide range of activities, from extreme sports and outdoor adventures to unique, high-energy experiences that push boundaries and create unforgettable thrills. Dubai is an adventure playground where visitors can experience the thrill of a desert safari with Platinum Heritage, or go skydiving over the iconic Palm Jumeirah with Skydive Dubai. Water sports along the coastline, exhilarating theme park rides, and urban thrills such as Deep Dive Dubai and XLine Dubai Marina offer endless opportunities for adrenaline-pumping excitement and discovery.

Off-peak and ‘hidden season’ exploration

Travellers are now looking beyond traditional peak travel periods to discover destinations during their “hidden seasons”. Explore.co.uk’s “off-peak time-tripping” trend suggests this strategy offers benefits like lower prices, fewer crowds, and a richer, more authentic local experience, allowing for deeper engagement with the culture and environment. So while the festive season is a peak period in Dubai, exploring during the shoulder months (late spring or early autumn) offers a unique perspective, where travellers can experience local festivals, indoor attractions, and evening activities, to discover a different, more intimate side of the city.

Solo travel and personal connection

“Catching flights and feelings”, a trend identified by Skyscanner, describes solo travellers seeking personal growth, new connections, and emotionally driven experiences. This trend emphasises destinations that facilitate meeting new people, engaging in self-discovery, and forming meaningful bonds, whether with locals or fellow travellers. Dubai is a safe and welcoming city where solo travellers can join guided tours to meet like-minded people, participate in workshops, or enjoy the vibrant social scene at cafes and cultural events. With options including supper clubs, walking tours, creative classes and fitness activities, the city’s diverse offerings provide ample opportunities for self-reflection, personal growth, and forging new connections in a dynamic and inspiring environment.

Altitude shift and mountain calm

Travellers are aiming high and seeking mountain escapes that offer year-round peace and nature, as highlighted by Skyscanner’s “altitude shift” trend. This desire for alpine serenity offers a contrast to bustling city life, providing opportunities for outdoor activities, breathtaking views, and a sense of tranquillity away from everyday life. In Dubai, visitors can pair their city stay with curated excursions to Hatta in the Hajar Mountains – including sunrise hikes, stargazing, or wellness retreats – while enjoying Dubai as a base for easy mountain adventures. This allows for a unique blend of urban luxury and natural exploration, offering diverse experiences within close proximity.

Fan voyages and sports-led immersion

Sports-themed trips are growing in popularity, encompassing everything from major international events to local traditions, as noted by Expedia Group’s Unpack ‘26 report. This trend sees travellers planning their itineraries around sporting events, participating in active pursuits, or immersing themselves in the sports culture of a destination. In Dubai, visitors can attend world-class tournaments and events in sports such as golf and tennis, or try thrilling water activities along its coastline. Sports tourism packages are available that blend action with cultural insight, offering a dynamic and engaging way to experience the city.

Hotel hopping

A trend identified by Expedia shows that many travellers are preferring to stay in multiple hotels within a single trip to explore different areas and experience varied atmospheres. This approach allows for a more comprehensive understanding of a destination’s diverse offerings and distinct districts. In Dubai, visitors can design a neighbourhood-hopping stay – from Deira’s heritage and traditional souks to Downtown’s iconic skyline and the Palm Jumeirah’s luxurious beach resorts. This allows guests to experience the city’s contrasting personalities all in one trip, maximising their exploration and enjoyment.

Dubai was voted as Middle East’s Leading Destination 2025, Visit Dubai was voted as Middle East’s Leading Meetings & Conference Destination 2025 and Middle East’s Leading Tourist Board 2025 by the World Travel Awards
 
To find out what’s new and trending in Dubai, please visit: www.visitdubai.com

Source: breakingtravelnews.com

As Kenya’s tourism industry continues to grow, travel agents are increasingly focused on converting festive season bookings into long‑term relationships and repeat business throughout the year. With domestic travel on the rise — driven by evolving traveller preferences and strong industry momentum — agents are adopting follow‑up strategies, loyalty rewards and referral incentives to build enduring client loyalty.

The government reports that domestic tourism is surging, with five million domestic visitors recorded in 2024 and a target of 10 million in 2025 as part of a broader strategy to boost local travel. Kenya News Agency Travel trends show that Kenyans are taking trips not just during holidays like Christmas, but for birthdays, anniversaries and other occasions — a shift that travel experts say presents opportunities to deepen client engagement beyond peak seasons.

Post‑Trip Follow‑Ups: Reinforcing Positive Experiences

Industry marketing research underscores that personalised post‑trip follow‑ups are proven to increase repeat bookings. Keeping in touch after clients return — with thank‑you emails, surveys or personalised offers — helps maintain the travel agency’s presence in customers’ minds and signals that the agency values their business. Automated follow‑up systems allow agents to maintain consistent communication, which builds trust and reinforces positive experiences.

Travel specialists also emphasise the importance of collecting feedback after trips. Follow‑up surveys provide valuable insights into what worked well and what can be improved, offering agencies data they can use to tailor future package offerings and strengthen customer satisfaction.

“Engaging with clients after travel shows dedication to service and helps identify opportunities to exceed expectations,” notes industry analysts, highlighting that feedback collection can drive refinement of services and spark new ideas that align with customer preferences.

Referral Incentives: Rewarding Word‑of‑Mouth

Word‑of‑mouth referrals remain one of the most cost‑effective ways to expand a client base. Industry strategy guides recommend structured referral programs that reward clients who bring new business — for example, travel credits, discounts on future bookings or exclusive perks. Such incentives not only thank loyal clients but also give them tangible reasons to advocate for an agency’s services.

Experts stress that because retention efforts cost significantly less than acquiring new customers, loyalty and referral programs are vital tools for travel agencies seeking sustainable growth. Osum When customers feel valued and rewarded, they’re more likely to choose the same agent again, transforming festive bookings into year‑round revenue.

Loyalty Strategies for Domestic Travellers

With domestic travel set to remain a pillar of Kenya’s tourism recovery — as both local holidays and extended stays increase — implementing loyalty strategies is emerging as a competitive advantage. Simple programs that offer increasing benefits for repeat business — like tiered rewards, early access to new deals and priority booking — help agencies build strong client relationships.

Loyalty schemes also reinforce the value of tailored travel experiences. Sending personalised recommendations based on past travel history, combined with exclusive content and offers, encourages clients to plan future trips sooner, which helps agents smooth demand throughout the year.

Industry sources note that retaining customers through outstanding service and relationship building is essential: satisfied clients not only return for more travel but also become brand advocates who help to amplify an agency’s reputation.

As Kenya’s travel landscape becomes more competitive and dynamic, travel agents are redefining the scope of their services. Beyond selling tickets and packages, leading agencies are positioning themselves as trusted travel partners whose support spans planning, execution and post‑trip engagement. With domestic demand rising and travellers seeking personalised experiences, agents who excel in client retention, referrals and loyalty incentives are best placed to transform festive travel into repeat business throughout 2026 and beyond.

As holiday travel peaks and families, business travellers and holidaymakers flood airports and roads, travel agents nationwide are underscoring that their role goes far beyond simply issuing flight tickets. Industry professionals say the value of a reputable travel agent is particularly visible during busy seasons — when planning, flexibility and support become as critical as reservations themselves.

According to service descriptions from leading Kenyan travel agencies, agents now routinely bundle a suite of travel services that anticipate and solve common issues before and during trips. These include travel insurance, airport transfers, extended accommodations and emergency travel support, services that have become essential to travellers navigating complex itineraries and high‑demand periods.

Travel Insurance: Peace of Mind in Uncertain Times

Travel insurance tops the list of ancillary services offered by full‑service agents. Providers in Nairobi and beyond explicitly promote insurance packages that cover medical emergencies, trip cancellations, personal accidents and other unforeseen risks — protections that many travellers might overlook when booking independently. Insurance provides a financial safety net, especially during peak seasons when weather or logistical disruptions can lead to costly changes.

Airport Transfers and Seamless Ground Support

With long queues and congested terminals during festive and travel spikes, agents say arranging airport transfers is more than a convenience — it’s a way to guarantee timely connections and smooth beginnings or endings to trips. Many agencies arrange meet‑and‑greet services, VIP pick‑ups and private car transfers, reducing the stress of navigating unfamiliar transport hubs at critical travel moments.

Accommodation Extensions and Customized Stays

Peak periods often strain hotel inventories, leaving travellers scrambling for rooms. Travel agents leverage established partnerships with hotels and service providers to secure extended accommodation options — from budget stays to premium suites — even after standard availability has dwindled. This ensures clients can adapt their plans without facing last‑minute shortages or inflated walk‑in rates.

Emergency Rebooking and Real‑Time Problem Solving

Perhaps the most valuable service travel agents provide during busy travel windows is emergency support and rebooking assistance. Reputable firms offer round‑the‑clock contact lines to assist clients with missed connections, flight cancellations or itinerary changes due to weather or operational disruptions. Agents can reissue tickets, notify travellers of delays, and coordinate alternative arrangements — tasks that often prove difficult for travellers acting alone.

Industry observers note that these expanded services are not just add‑ons, but integral components of modern travel planning — especially when demand surges. For agents, distinguishing themselves through comprehensive service, swift communication and problem‑solving capacity is key to retaining clients and building trust in an increasingly competitive market.

As travel volumes grow across Kenya and beyond, agents who market these value‑added offerings — beyond basic ticketing — are positioning themselves as indispensable partners in every journey.

As the festive season winds down and travellers return home, Kenya’s travel industry is already preparing for what experts say may be a sustained post-holiday travel surge, rather than the traditional January slump.

Industry data and government projections suggest that domestic tourism — driven by local holidaymakers seeking short getaways and unique experiences — is reshaping the travel calendar. Tourism and Wildlife Cabinet Secretary Rebecca Miano noted that the government has set an ambitious target to attract 10 million domestic tourists in 2025, building on a significant rise in local travel seen last year. “The growing interest from Kenyan travellers to explore destinations within their own country marks a notable shift in travel behavior,” she said, highlighting that increased visibility and accessibility of domestic attractions are major factors.

January Demand: No Longer ‘Low Season’

Traditionally, January was viewed as a lull month for the travel industry following December holidays. But travel patterns are changing. Hospitality operators across the country, from the Coast to the Rift Valley, report rising occupancy and weekend leisure bookings outside peak holiday periods — evidence that the January downturn is fading.

Industry observers attribute this trend to several factors:

• Expanded travel motivations: Kenyans are increasingly combining short breaks with celebrations of birthdays, anniversaries, graduations and personal milestones, not just school holidays.
• Greater domestic travel awareness: Government campaigns and partnerships between tour operators, hotels, and travel agencies have raised the profile of lesser-known destinations.
• Affordability and package innovation: Competitive pricing and curated short-stay offers make travel more accessible for local visitors eager to explore Naivasha, Amboseli, Western Kenya regions, and the Coast.

Implications for Travel Agents

For travel agents, the shifting seasonal dynamics present both a challenge and an opportunity:

• Capitalise on Early Year Demand: January should not be relegated to “low season” status. Agents can proactively market short-stay packages, weekend adventures, and themed escapes — such as wellness retreats in the Highlands or family safaris to Amboseli — to audiences looking to unwind after year-end obligations.
• Leverage Government and Industry Momentum: With the tourism sector projected to contribute significantly to the national economy in 2025, agents are well positioned to align offerings with broader national trends. Partnerships with hotels and attractions willing to craft domestic-friendly pricing will increasingly define successful product lines.
• Use Data to Anticipate Travel Patterns: Collaborations between the Kenya Tourism Board and industry partners provide insights into seasonal peaks, spending habits, and regional travel preferences — serving as powerful planning tools for agents.

Looking Ahead

While December may still command headline attention for peak travel, stakeholders say January and beyond are shaping up as dynamic months. Domestic tourism is expected to sustain momentum well into the year, and agents who adapt quickly, innovate package offerings, and position Kenya’s many attractions as year-round options will be best placed to benefit from this evolving landscape.

Ethiopian Airlines, Africa’s largest and most successful airline, has recently made a bold move by requesting a capital increase from its parent company. This decision marks a significant development in the airline’s long-term strategy as it aims to bolster its fleet, enhance services, and maintain its status as a dominant player in the African aviation market. As the airline continues to expand its operations and navigate the challenges of the global travel industry, this request could have important implications for travelers and the aviation landscape in Africa.

Ethiopian Airlines’ Request for Capital Increase: An Overview

• Ethiopian Airlines, which is owned by the Ethiopian government, has requested a capital increase from its parent to facilitate the expansion and modernization of its fleet.
• The airline has consistently demonstrated impressive growth in recent years, even in the face of global economic disruptions caused by the pandemic. The airline’s resilience has been marked by its ability to adapt to the ever-evolving aviation landscape.
• Ethiopian Airlines has been a key player in the African aviation industry, offering extensive domestic, regional, and international flights. The capital increase is aimed at supporting the airline’s expansion and ensuring it remains competitive in an increasingly complex market.

Why the Capital Increase Is Necessary

• Fleet Expansion: Ethiopian Airlines has a reputation for maintaining a modern and efficient fleet. With the increasing demand for both domestic and international air travel, the airline plans to use the capital increase to acquire additional aircraft, particularly modern and fuel-efficient planes.
• Service Enhancements: The capital infusion will also help the airline improve its customer service offerings. Enhancements in technology, in-flight services, and passenger experience are expected to follow the increase in capital.
• Global Expansion: Ethiopian Airlines has been making strides in expanding its network, particularly to untapped international markets. The additional capital will help further this goal, enabling the airline to increase its route network and establish a stronger global presence.
• Post-Pandemic Recovery: Like many airlines around the world, Ethiopian Airlines faced significant challenges due to the COVID-19 pandemic. The airline is now focusing on recovery, and the capital increase is intended to assist in rebuilding and preparing for future growth in the aviation industry.

The Advantages of the Capital Increase for Travelers

• More Flight Options: With the capital infusion, Ethiopian Airlines will be able to expand its fleet and routes. This means travelers will have access to more destinations and greater flexibility when planning their trips.
• Improved In-Flight Experience: As part of the investment in fleet modernization and service improvements, passengers can expect to enjoy upgraded aircraft with better amenities and enhanced comfort during their flights.
• Enhanced Connectivity Across Africa: Ethiopian Airlines has long been a major connector between Africa and the rest of the world. With more aircraft and an expanded network, the airline will continue to strengthen its role in connecting African nations to global destinations, benefiting both regional travelers and those flying into the continent.
• Competitive Pricing: As Ethiopian Airlines expands and modernizes, it will be better positioned to compete with other international airlines, which may lead to competitive pricing, offering travelers better value for their money.

The Disadvantages for Travelers

• Initial Delays in Service Expansion: While the capital increase will eventually result in more flight options, travelers may face delays during the transition period as new aircraft are introduced and routes are added. Some changes could take time, leading to temporary inconveniences.
• Potential Increase in Ticket Prices: As the airline expands and invests in new aircraft and services, there could be a slight increase in ticket prices to help offset the costs. Travelers may face slightly higher fares in the short term.
• Disruptions During Fleet Upgrades: Aircraft upgrades and fleet changes may lead to temporary disruptions in flight schedules. While this is common in the airline industry, passengers may experience cancellations or rescheduling of flights as the airline adjusts to its new fleet.

Ethiopian Airlines’ Long-Term Strategy and Market Positioning

• Strengthening Its Market Leadership: By requesting additional capital, Ethiopian Airlines is positioning itself as a market leader in African aviation. The airline is looking to leverage its reputation for operational efficiency and customer service to stay ahead of its competitors in the African and global aviation markets.
• Strategic Partnerships: The capital increase will also provide Ethiopian Airlines with the financial flexibility to establish and deepen strategic partnerships with other international carriers. These partnerships could provide more options for travelers and further expand Ethiopian Airlines’ route network.
• Focus on Sustainability: The airline is also focusing on sustainability, with plans to invest in eco-friendly, fuel-efficient aircraft. This will reduce the environmental impact of the airline’s operations and help improve its long-term profitability.
• Expanding Cargo Operations: Ethiopian Airlines has also been a leader in air cargo transport in Africa. The additional capital will allow the airline to expand its cargo capacity, which could lead to more efficient and cost-effective shipping solutions for both businesses and travelers.

Economic and Industry Impacts

• Boosting the Ethiopian Economy: The request for a capital increase underscores the importance of the aviation sector to Ethiopia’s economy. The growth of Ethiopian Airlines is vital not only for the airline itself but also for the wider economy, particularly in terms of tourism and international trade.
• Improved Regional Connectivity: The expansion of Ethiopian Airlines will likely result in improved connectivity between African countries and the rest of the world. This is particularly important for regional economic integration and for travelers seeking more seamless connections between African nations.
• Competitor Reactions: As Ethiopian Airlines seeks to bolster its fleet and services, competitors in the African and international airline markets may also need to respond with similar expansions or service enhancements to remain competitive. This could lead to a broader shift in the African aviation market as airlines adjust to meet the growing demand for travel and connectivity.

What Travelers Should Know

Ethiopian Airlines’ request for a capital increase is a positive step towards expanding the airline’s services, modernizing its fleet, and maintaining its competitive edge in the global aviation market. While there may be some temporary disruptions and slight increases in ticket prices, the long-term benefits for travelers are clear. The expansion will lead to more flight options, enhanced services, and greater connectivity across Africa and beyond.

For travelers, this is an exciting time to watch Ethiopian Airlines grow and evolve. With its expanded network and improved services, Ethiopian Airlines is set to continue its rise as a leading airline in Africa and a major player on the international stage.

Source: travelandtourworld.com

Zimbabwe has joined Morocco, Tunisia, South Africa, Egypt, and other countries in Africa in experiencing a remarkable surge in tourism in 2025, driven by its rich wildlife, cultural heritage, and ongoing infrastructure improvements. This growth reflects the continent’s growing appeal as a prime travel destination, with Zimbabwe’s diverse offerings attracting both leisure and business travelers. The country’s commitment to sustainable tourism, combined with its iconic landmarks like Victoria Falls and Hwange National Park, has helped it capitalize on Africa’s broader tourism boom, positioning it as a key player in the continent’s tourism recovery and growth.

As the global tourism industry rebounds in 2025, African countries are emerging as frontrunners in the tourism boom. Among these nations, Zimbabwe has stood out for its remarkable growth in international arrivals, joining the ranks of countries like Morocco, Tunisia, South Africa, and Egypt. This surge in tourism not only reflects Africa’s growing appeal as a travel destination but also underscores the resilience and dynamism of its tourism sector. In this article, we explore how Zimbabwe, alongside other African nations, is experiencing a tourism renaissance, highlighting the factors driving this boom and the implications for the future of tourism in Africa.

Zimbabwe’s Tourism Boom: A Year of Record Arrivals

According to the Zimbabwe National Statistics Agency, 2025 has been a landmark year for the country’s tourism industry. The number of international visitors has skyrocketed, fueled by the country’s diverse offerings, from wildlife safaris and historical landmarks to its rich cultural heritage. In the third quarter of 2025 alone, Zimbabwe welcomed 520,751 international visitors, marking a 15% increase from the previous year. This surge in tourism is part of a broader trend across Africa, with Zimbabwe positioning itself as one of the continent’s most promising tourist destinations.

The growth in arrivals is not limited to leisure tourism. Business travel to Zimbabwe has also witnessed a significant uptick, with the number of business visitors rising by 43%, from 82,454 to 118,496 year-on-year. This diversification of tourism is a testament to Zimbabwe’s increasing appeal across various sectors and demographics.

Zimbabwe’s success story is also closely tied to the country’s long-term tourism strategy, which aims to grow the sector to a US$10 billion industry by 2030. This ambitious target is underpinned by ongoing infrastructure upgrades, the development of cultural tourism, and policies focused on sustainability and heritage preservation. The country’s vast wildlife reserves, including the famous Hwange National Park, and iconic sites like the Victoria Falls continue to draw millions of visitors annually, further solidifying Zimbabwe’s place as a premier tourist destination in Africa.

Morocco: Leading the Charge in North African Tourism

Morocco has firmly established itself as one of Africa’s top tourism destinations, with 2025 seeing a remarkable surge in visitor numbers. The country’s tourism industry has benefited from its rich cultural history, diverse landscapes, and proximity to Europe. Morocco’s cities, such as Marrakesh, Fez, and Casablanca, attract millions of international tourists every year, with their ancient medinas, vibrant souks, and stunning palaces.

The government’s strategic investments in tourism infrastructure and marketing have paid off, with the country seeing a substantial increase in European and American visitors. Morocco’s unique blend of tradition and modernity, along with its appeal as a year-round destination, has been pivotal in driving this growth. The country’s strategic location, just a short flight from Europe, has made it a convenient choice for travelers seeking both cultural experiences and beach resorts.

Tunisia: Rebounding Stronger Than Ever

Tunisia, once a popular tourism hotspot, has experienced a major revival in 2025. The North African nation, known for its Mediterranean beaches, ancient ruins, and desert landscapes, is bouncing back from the tourism downturn of the past decade. Tunisia has seen a surge in European visitors, particularly from France, Germany, and the UK, drawn by its affordable prices and rich history.

The country’s historical sites, including the ruins of Carthage and the Medina of Tunis, continue to attract history enthusiasts and cultural tourists. Moreover, Tunisia’s commitment to enhancing the visitor experience, improving safety, and promoting sustainable tourism practices has helped boost its reputation as a top-tier travel destination in Africa.

South Africa: A Beacon of Tourism Growth in Sub-Saharan Africa

South Africa remains a dominant force in African tourism, attracting millions of visitors annually. In 2025, the country has seen a significant rise in international tourist arrivals, with the government’s efforts to diversify the tourism sector yielding positive results. South Africa’s appeal lies in its diverse offerings, from the cosmopolitan city of Cape Town to the iconic Kruger National Park, home to the famous Big Five. The country also continues to lead in business tourism, attracting major international conferences and events.

The tourism growth in South Africa is driven by a combination of factors, including improvements in air connectivity, strong marketing campaigns, and a focus on developing niche markets such as eco-tourism, adventure travel, and cultural tourism. The country’s dynamic tourism industry is a testament to the resilience and adaptability of South Africa’s travel sector.

Egypt: A Historic Destination with Modern Appeal

Egypt, with its ancient monuments, pyramids, and temples, has long been a staple on the international tourism circuit. In 2025, Egypt has experienced an impressive revival, drawing visitors from across the globe. The country’s key attractions, such as the Pyramids of Giza, the Valley of the Kings, and the beaches of Sharm El Sheikh, remain as popular as ever, while new investments in luxury tourism and resorts are helping the country attract higher-spending visitors.

Egypt’s government has focused heavily on revitalizing its tourism infrastructure, with major projects aimed at improving transportation, enhancing visitor facilities, and promoting eco-friendly tourism practices. The country’s rich cultural heritage, combined with modern amenities and world-class resorts, has allowed Egypt to maintain its position as one of Africa’s top tourist destinations.

Kenya: The Safaris and Beaches That Keep Tourists Coming

Kenya’s tourism sector has flourished in 2025, driven by the country’s world-renowned safari offerings and beautiful coastal regions. The country’s national parks, including the Maasai Mara, Amboseli, and Tsavo, continue to attract wildlife enthusiasts and safari tourists. The appeal of Kenya’s pristine beaches along the Indian Ocean, particularly in places like Diani and Mombasa, further boosts its tourism appeal.

Kenya’s tourism growth is also supported by its thriving cultural tourism sector. The country’s diverse ethnic groups, vibrant traditions, and rich history have made it a popular destination for cultural tourists. In 2025, Kenya has also made strides in promoting sustainable tourism practices, ensuring that its natural resources remain protected for future generations.

Tanzania: Expanding Its Tourism Footprint

Tanzania, a country synonymous with safari adventures and Kilimanjaro climbs, continues to experience growth in tourism numbers in 2025. The country’s iconic wildlife parks, including the Serengeti and Ngorongoro Crater, remain some of the top tourist attractions in Africa. Tanzania’s tourism sector has also benefited from the growing interest in eco-tourism and adventure travel, with the country positioning itself as a leader in responsible tourism.

The government’s focus on improving infrastructure, diversifying tourism offerings, and preserving its natural heritage has helped Tanzania maintain its appeal as a premier tourist destination. Tanzania’s continued success in the tourism sector is a clear indication of the country’s ability to attract travelers seeking unique and authentic experiences.

Ethiopia: Building on Heritage and Cultural Tourism

Ethiopia’s tourism sector has shown promising signs of growth in 2025, with the country’s rich cultural heritage and historical sites attracting increasing numbers of visitors. Ethiopia’s ancient churches, monasteries, and rock-hewn churches of Lalibela are major draws for cultural tourists. The country’s unique blend of ancient history and modern developments is driving interest in both heritage tourism and eco-tourism.

The Ethiopian government has been actively investing in tourism infrastructure, with a focus on improving accessibility to remote heritage sites and enhancing visitor services. Ethiopia’s status as a hub for cultural tourism continues to grow, and the country’s commitment to sustainable tourism practices is helping preserve its historical landmarks for future generations.

Uganda: Gaining Ground as an Emerging Travel Destination

Uganda, often referred to as the “Pearl of Africa,” has seen significant growth in its tourism sector in 2025. The country’s rich biodiversity, including the famous mountain gorillas of Bwindi Impenetrable Forest, has made it a key destination for eco-tourism and wildlife enthusiasts. Uganda’s national parks and reserves, including Queen Elizabeth and Murchison Falls, continue to draw nature lovers and adventure seekers from around the world.

The government has made significant strides in promoting Uganda as a sustainable tourism destination, emphasizing conservation efforts and community-based tourism initiatives. These efforts, combined with increased air connectivity and infrastructure improvements, have helped Uganda gain recognition as one of Africa’s emerging tourism destinations.

The tourism boom across Africa in 2025 is a clear indication of the continent’s growing appeal as a global travel destination. From the cultural riches of Morocco and Egypt to the wildlife experiences in Zimbabwe, Kenya, and Tanzania, Africa offers a diverse array of travel experiences that continue to attract tourists from all over the world. As countries across the continent focus on improving infrastructure, enhancing sustainability, and promoting cultural heritage, Africa is poised to continue its tourism growth in the years to come.

Zimbabwe has joined Morocco, Tunisia, South Africa, Egypt, and other countries in Africa in experiencing a significant tourism boom in 2025, fueled by its rich cultural heritage, wildlife attractions, and ongoing infrastructure enhancements. This surge highlights Africa’s growing prominence as a top global travel destination.

Zimbabwe’s success story, alongside other African nations, highlights the importance of long-term planning and investment in the tourism sector. With the right strategies, Africa can cement its place as one of the world’s leading travel destinations, offering unparalleled experiences for tourists and driving economic growth for the region. The future of African tourism is indeed bright, with each country contributing to the continent’s collective success in the global tourism market.

Source: travelandtourworld.com