Tourism sector rides on aviation recovery path to bounce back

The tourism sector recorded an improved performance last year as a result of growth in the aviation sector and hosting of prominent conferences.

Data from the Economic Survey 2024 shows the number of international visitor arrivals grew by 35.4 percent to 2.086 million in 2023, from 1.5 million in 2022.

Further, the surge in the growth of tourist arrivals saw the sector reach a recovery rate of 102.5 percent compared to 2019, surpassing the global pre-pandemic recovery rate of 88 per cent.

The hotel bed-night occupancy rose by 23.2 per cent to 8.63 million in 2023 of which 53.5 percent were occupied by Kenyans. The trend shows a growing domestic tourism.

The improved performance indicates that the sector is likely to achieve the 2.5 million international visitor arrivals and 6.5 million bed nights’ occupancy by Kenyans as contained in the Third Medium Term Plan, 2018-2022.

The Tourism Research Institute, earlier this year released a report that showed that the tourism sector performance had rebounded strongly by Sh56.34 billion, surpassing the pre-pandemic earnings of Sh296.2 billion recorded in 2019.

The immense recovery has been attributed to the weakening of the Kenya shilling against major global currencies and the effects of inflation locally and internationally also the rebound indicates higher per capita spending by arriving tourists.

Following the impressive sector performance, the tourism report projects that the sector performance will grow to Sh430 billion in 2024.

It also projects hitting up to 1.024 trillion by 2028 indicating a possibility of the country achieving the government’s vision of attracting five million tourists by 2028.

On visitor arrivals, the tourism sector projects receiving 2.4 million tourists in 2024, and up to 5.7 billion visitors by 2028.

Visitor arrivals by point of entry increased by 36.4 per cent through JKIA and Moi International Airport when compared to the rise of 31.9 percent recorded through other border points in 2023.

The economic survey shows that most visitors came for holiday. 934,400 visitors came for holiday, 493,800 came for business, and 101,700 were on transit.

In the same period, the number of departing visitors increased by 36,4 per cent to 1,952,400 in 2023 to 1,431,800 in 2022. The hotel bed nights’ occupancy by residents of Europe more than doubled to 1,970,000 in 2023. This was attributed to notable growth in bed-night occupancy by residents of Germany, Italy and UK in 2023.

Kenyan residents accounted for more than half of total bed-night occupancy in 2023, highlighting the significance of domestic tourism.

Further, the hotel bed-night capacity grew by 8.4 percent in 2023, partly attributed to new hotels and the expansion of some of the existing ones.

Source: Standard Media

Seychelles leads African nations in 2025 global passport rankings

The Henley Passport Index, a global authority on passport rankings, has revealed its 2025 list of the most powerful passports worldwide.

  • Drawing on exclusive data from the International Air Transport Association (IATA) and extensive research, the index ranks 199 passports based on the number of destinations their holders can access without a prior visa.
  • While African nations like Seychelles and Mauritius perform exceptionally well, a stark contrast remains between the continent’s most and least powerful passports.
  • For example, war-torn nations such as Somalia and Sudan rank near the bottom, highlighting the impact of geopolitical instability on mobility.

Here’s a look at the top-performing African passports on the Index this year:

In this article

1. Seychelles – Rank 25 (156 Visa-Free Destinations)

Seychelles retains its crown as Africa’s most powerful passport with access to 156 visa-free destinations.

2. Mauritius – Rank 29 (151 Visa-Free Destinations)

Mauritius secures second place among African countries with its 151 visa-free destinations making it a standout performer.

3. South Africa – Rank 48 (106 Visa-Free Destinations)

South Africa is ranked 48th globally. Its passport holders can access 106 destinations without a visa.

4. Botswana – Rank 57 (88 Visa-Free Destinations)

Botswana’s passport grants its holders access to 88 destinations.

5. Namibia – Rank 62 (81 Visa-Free Destinations)

Namibia ranks among the top five African countries, offering access to 81 destinations.

Other Notable Mentions:

  • Kenya – Rank 68 (74 Visa-Free Destinations): East Africa’s leading passport.
  • Ghana – Rank 74 (68 Visa-Free Destinations): Ghana maintains its reputation as a gateway to West Africa with improved access.
  • Nigeria – Rank 94 (46 Visa-Free Destinations): Despite challenges, Nigeria’s passport holds significance due to its strategic importance in the region.
African RankCountryGlobal RankingVisa-Free Destinations
1Seychelles25156
2Mauritius29151
3South Africa48106
4Botswana5788
5Namibia6281
6Lesotho6479
7Malawi6775
8Kenya6874
9Morocco6973
10Tanzania6973
11The Gambia7171
12 (tie)Uganda7270
12 (tie)Zambia7270
14Tunisia7369
15Ghana7468
16 (tie)Rwanda7666
16 (tie)Sierra Leone7666
18 (tie)Mozambique7765
18 (tie)Zimbabwe7765
20Madagascar8260
21Côte d’Ivoire8359
22Senegal8458
23Algeria8656
24 (tie)Nigeria9446
24 (tie)Ethiopia9446
26Angola9151
27Burundi9250
28Congo (Dem. Rep.)9446

Source:Kenyan wallstreet

2024 was a deadly year for air travel, but flying is still the safest form of transport

With the recent spate of air accidents, travellers may feel less confident. But is flying really becoming unsafe?

2024 has fanned the flames of worries over flying, particularly in recent weeks, when more than 200 people lost their lives in two separate incidents just days apart.

Thirty-eight people died when an Azerbaijan Airlines plane crashed in Kazakhstan; four days later, 179 perished when a Jeju Air flight crash landed in South Korea.

While recent events are still ringing in the minds of many, 2024 was a year of disasters in aviation. In early January, a fiery crash in Tokyo shocked the world, leaving five members of the Japan Coast Guard dead, although passengers on the Japan Airlines plane escaped safely.

Days later, part of a plane fell off when it was departing from Portland, Oregon, leaving a gaping hole in the side of the fuselage. Again, all 177 passengers survived the emergency landing, but the fallout from the event has seen major manufacturer Boeing in the spotlight all year.

During the summer the tragic loss of a Voepass flight in Brazil claimed the lives of 62 passengers and crew.

On top of this, multiple reports of aircraft hitting severe turbulence and injuring people, including one fatality on a Singapore Airlines flight, have given travellers cause to worry about their safety.

According to the Aviation Safety Network, a total of 318 people died in aircraft accidents last year, making 2024 the deadliest year in aviation since 2018.

But is flying really becoming less safe, and should we be worried if we’ve got an upcoming trip booked?

Flying is getting safer all the time

Dr Hassan Shahidi, president and CEO of Flight Safety Foundation, a non-profit involved in all aspects of aviation safety, put things in perspective for Euronews Travel.

“In all of 2023, there were zero commercial jet fatalities,” he says. “By the time 2024 was over, the aviation industry had transported 5 billion passengers worldwide. And until just the past few days, 2024 was poised to repeat that safety record.”

According to research from the Massachusetts Institute of Technology (MIT), flying is safer today than ever.

In the 2018-2022 period, the risk of dying through air travel was calculated to be 1 per every 13.7 million passenger boardings. That’s down from 1 per 7.9 million boardings in 2008-2017 and a major decrease from the 1 per every 350,000 boardings in 1968 to 1977.

The gaping hole where the panelled-over door had been at the fuselage plug area of the Alaska Airlines flight from Portland.
The gaping hole where the panelled-over door had been at the fuselage plug area of the Alaska Airlines flight from Portland.AP/National Transportation Safety Board,

Research from Embry-Riddle Aeronautical Academy has shown that up to 80 per cent of aviation accidents can be attributed to human error. A mistake on the pilots’ part is thought to account for 53 per cent of accidents, while mechanical failure was considered to be at fault in just 21 per cent of cases.

Airbus studied which part of the flight was most dangerous, and found that takeoff and landing were when accidents were most likely to occur. Both of the two December 2024 crashes happened when landing, although other factors were in play.

In the Jeju Air crash, for example, there were reports of an engine being damaged after hitting a bird, and the aircraft, for an as yet unknown reason, did not have its landing gear deployed when it touched down. The investigation will be long and complex, and it’s likely to be some time before we understand exactly what happened.

“This accident involved a multitude of factors, from bird strikes to landing without landing gear and flaps,” Shahidi adds. “All of this will be thoroughly investigated, contributing factors will be determined and steps will be taken to ensure this doesn’t happen again.”

Jeju Air has been inspecting its fleet of 737 ‘next generation’ (NG) aircraft, but out of an abundance of caution. Nothing so far suggests that there is a more widespread problem with the aircraft type.

Airlines are advised to avoid warzones

The Azerbaijan Airlines crash was something a little different. Although investigations are ongoing, initial assessments suggest the aircraft may have been hit by Russian air defences, causing it to depressurise and lose control.

That assessment will bring to mind a similar situation from a decade ago. In July 2014, a Malaysia Airlines plane was shot down by Russian-backed forces using a surface-to-air missile while it was flying over eastern Ukraine. All 283 passengers and 16 crew members died.

The investigation recommended states involved in armed conflicts close their airspace, and that operators should thoroughly assess risk when routes pass over areas of conflict.

The European Aviation Safety Agency (EASA) publishes Conflict Zone Information Bulletins to caution air operators about potential safety threats.

However, as Janet Northcote, spokesperson for EASA, explains to Euronews Travel, “EASA does not close airspace or have the right to mandate the avoidance of airspace. But the information provided here flows into the individual airline’s own safety assessments and creates awareness of any aviation safety threat.”

So why was Azerbaijan Airlines flying over a conflict zone? Although many Western airlines have ceased operations to and over Russian airspace, numerous Middle Eastern and Asian airlines continue to operate in that area.

Carriers from Turkey, China, the UAE and other nations are not avoiding the airspace, despite the risk.

“Air travel in known conflict zones has significant risk,” Shaihid says. “Airlines must carry out risk assessment for their routes to ensure that the risks are mitigated and take an alternate route.”

Nonetheless, no European airline currently flies to Russia or through its airspace, having heeded the advice of EASA and other agencies.

Every air accident makes air travel safer

The small silver lining in the terrible year aviation has experienced is that every accident serves to make air travel safer in the future.

As Simon Calder, travel correspondent for the UK’s Independent newspaper wrote in a recent column, “All the dramatic aviation events of 2024 – fatal and otherwise – will be analysed minutely to understand what can be learnt to enhance future safety.”

In the case of both the Jeju Air and Azerbaijan Airlines crashes, the infamous ‘black boxes’ have been recovered and sent for interrogation.

These two boxes, which are actually bright orange in colour, are the Flight Data Recorder (FDR) and Cockpit Voice Recorder (CVR) and should shed some light on what happened prior to the crash.

Accident investigators are on the ground in Kazakhstan and South Korea gathering more evidence, a process that could take some time. Following this, collected data will be analysed in a lab to determine the cause of the crash.

A preliminary report will likely be made public in the coming weeks, although the final report will take longer.

From these reports, various recommendations will be made to avoid a similar situation in the future.

Experts from the US National Transportation Safety Board and joint investigation team between the US and South Korea check the site of Sunday's plane crash.
Experts from the US National Transportation Safety Board and joint investigation team between the US and South Korea check the site of Sunday’s plane crash.Son Hyung-joo/Yonhap via AP

“One of the strengths of aviation safety processes is that whenever any tragedy does occur, we analyse what happened and take appropriate action to ensure, to the extent possible, that the same type of accident will not occur again,” explains Northcote.

Consider any major aviation accident, and it’s possible to see the longer-term positive effect it has had on air safety.

A collision over the Grand Canyon in June 1956, for example, between a TWA Super Constellation and a United Airlines DC-7 led to upgraded forms of air traffic control.

After TWA Flight 800 exploded in mid-air in 1996, modifications were made to ensure fuel could not be combusted by an errant spark.

Without the tragedy of 9/11, the Transportation Security Administration (TSA) would never have been created. And thanks to the (still) missing Malaysia Airlines MH370, all aircraft are now tracked in real-time.

“This constant cycle of improvement is fundamental to keeping the aviation safety record strong,” says Northcote.

“We work with other regulators, for example the Federal Aviation Administration (FAA) in the United States and with the International Civil Aviation Organisation (ICAO), to ensure that aviation safety standards are high globally, not only in Europe.”

While manufacturers, airlines and regulators work hard to maintain safety in the skies, Northcote highlights that safe travel is a team effort.

“Aviation has in general an excellent safety record, but this is no cause for complacency,” she says. “This strong safety record can only be maintained by many individual people fulfilling their role every day to ensure that operations are safe.”

Source: Euro News

Kenya Airways Relists on the Nairobi Securities Exchange Amid Investor Optimism

KQ JFK

Kenya Airways (KQ) made a triumphant return to the Nairobi Securities Exchange (NSE) this week after a four-and-a-half-year suspension, sparking bullish investor sentiment. Shares of the national carrier initially surged to a high of Sh6 (4.6 US cents) before settling at Sh4.76 (3.7 US cents) per share by Wednesday, valuing the airline at Sh25.21 billion ($193.67 million).

The Journey Back to the Bourse

Kenya Airways’ suspension from trading in July 2020 came amid efforts to nationalize the airline in response to crippling debt and the impact of the COVID-19 pandemic on global travel. At the time, shares traded at Sh3.83 (3 US cents). However, the nationalization plan was abandoned after the airline showed signs of recovery and a change in Kenya’s administration in 2022 under President William Ruto, who shifted focus to privatization.

The airline’s return to the NSE coincides with its first profitable financial year since 2013. For the first half of 2024, Kenya Airways recorded a profit after tax of Sh513 million ($3.96 million), driven by a 22% rise in revenue to Sh9 billion ($69.5 million) and a 10% increase in passenger numbers to 2.54 million.

“The suspension on the trading of Kenya Airways PLC shares was lifted following the company’s recent performance, which saw the company record a profit after tax and the withdrawal of the National Aviation Management Bill 2020,” the NSE stated.

Turning the Corner: Restructuring and Recovery

Kenya Airways’ turnaround strategy has been central to its resurgence. By implementing measures focused on cost reduction, capacity expansion, and financial restructuring, the airline reduced overheads by 22% and significantly eased its debt burden. CEO Allan Kilavuka highlighted the company’s efforts to strengthen core operations and enhance customer service, positioning it for sustained growth in a challenging aviation environment.

The government played a critical role in alleviating Kenya Airways’ financial woes by taking on a significant portion of its debt. In 2022, it converted the $841.6 million EXIM Bank loan—secured in 2017 for fleet expansion—into local currency, reducing the financial strain caused by exchange rate volatility.

Currently, the Kenyan government holds a 48.9% stake in the airline, local commercial banks own 38.1%, KLM Royal Dutch Airlines 7.8%, and minority shareholders hold 2.8%.

Challenges Ahead: Negative Book Value

Despite its recent profitability, analysts caution against overlooking the airline’s negative book value, which stood at Sh123.6 billion ($954 million) as of its last financial report. This metric reflects the lingering impact of years of losses and highlights the airline’s precarious financial position.

Ronny Chokaa, an analyst at Capital A Investment Bank, noted, “The improved turnaround of KQ sets the pace for investors to price in the recovery performance going forward. But the company’s biggest problem may be the negative book valuation that may slow down the bullish activities of the stock.”

Searching for a Strategic Investor

Kenya Airways continues its quest for a strategic investor to stabilize its financial footing and drive long-term growth. The government has expressed willingness to relinquish its majority stake to an investor with the capacity to revitalize the airline. However, despite reports of progress in securing an investor, no formal announcement has been made.

A Path Forward

Kenya Airways’ relisting on the NSE marks a pivotal moment in its recovery journey, fueled by financial restructuring, operational efficiency, and renewed investor confidence. While challenges remain, including the pressing need to address its negative book value, the airline’s improved performance signals a potential new era for one of Africa’s most iconic carriers.

Investors and aviation stakeholders will closely watch KQ’s next steps, particularly its efforts to secure strategic investment and maintain its financial momentum in a competitive and volatile global aviation market.

Source: Airspace-Africa

Exciting Career Opportunity: Membership and Partnerships Manager at KATA

The Kenya Association of Travel Agents (KATA) is seeking a dynamic and results-driven professional to join our team as the Membership and Partnerships Manager. This critical role will support KATA’s mission by leading efforts in membership engagement, strategic partnerships, communication strategies, and event management to drive industry growth and value for our members.

Key Responsibilities:

Membership Management:

  • Develop and implement strategies to attract, retain, and engage members.
  • Serve as the primary point of contact for member inquiries, providing timely support.
  • Enhance the value proposition for KATA members through innovative initiatives.

Strategic Partnerships:

  • Identify and build partnerships with airlines, hotels, tourism boards, and industry stakeholders.
  • Negotiate agreements that align with KATA’s strategic goals.
  • Represent KATA at industry forums and events to promote collaboration.

Communication and Branding:

  • Implement a comprehensive communication strategy to increase visibility and engagement.
  • Oversee the creation of content for newsletters, press releases, social media, and the KATA website.
  • Ensure consistent and professional branding across all channels.

Event Management:

  • Plan and execute impactful events, including industry meetings, conferences, workshops, and awards.
  • Manage all aspects of event logistics and coordinate with partners and sponsors.
  • Analyze feedback to improve future event outcomes.

Administrative and Strategic Support:

  • Work closely with the CEO on strategic initiatives.
  • Prepare reports for the Board and stakeholders on membership and partnership activities.

Qualifications and Experience:

  • Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
  • Minimum of 5 years of relevant experience in membership management or partnership development.
  • Strong understanding of the travel industry and its key stakeholders.
  • Proven track record in event planning and execution.
  • Excellent communication and relationship-building skills.
  • Proficiency in CRM tools, social media platforms, and MS Office Suite.

Key Competencies:

  • Strategic thinking and problem-solving abilities.
  • Strong organizational and project management skills.
  • Ability to work independently and collaboratively in a dynamic environment.
  • High level of professionalism and attention to detail.

How to Apply: Interested candidates are invited to submit their application, including:

  1. A cover letter outlining your qualifications and suitability for the role.
  2. An updated CV.
  3. Your current and expected salary.

Send your application to info@katakenya.org with the subject line: Application for Membership and Partnerships Manager or apply here ( https://docs.google.com/forms/d/1oCpu3v7gXUjMRxcdSRwsD-bla8_LDGnMRezBAMmqAs0/viewform?edit_requested=true )

We’ve Done Revenge Travel and Normalization. Here’s What to Expect in 2025

New year, new travel plans. If 2023 was the year of revenge travel, and 2024 was one of normalization, what will 2025 bring for the travel industry? Likely a slow and steady baseline of growth. But there will also be plenty of challenges and changes.


Skift Research’s new Global Travel Outlook 2025 takes a closer look at what the coming year has in store for the business of travel. New to the outlook is a five-country survey: We asked travelers in the U.S., UK, Germany, India, and China how they’re thinking about travel and what their budgets look like. Results from these ~1,600 global travelers bode well for the industry. On average these respondents intend to spend 9% more on travel this year. Travelers in India are particularly ready to hit the road – they expect to spend 14% more, the biggest increase in our survey.

These consumer-led survey results are consistent with our sector-by-sector revenue estimates for online travel, hotels, airlines, cruise, and short-term rentals. Both methods point to high single-digit revenue growth for the travel industry in 2025. That is below the revenge travel era, but in a world where the IMF expects global GDP to increase by 3.2%, it still makes travel a “GDP-plus” growth industry.


That’s not to say that everything will be smooth sailing. In the U.S., there is a massive change in power underway with Donald Trump set to head back to White House. It’s unclear how it will play out, though travel leaders are mostly optimistic. In Europe, slow growth remains the order of the day. China, too, is facing economic challenges while the Middle East continues its tourism investment full steam ahead. These disparate trends mean that region-specific expertise will likely be rewarded over a one-size-fits-all approach.


Overtourism and sustainable travel were put on the back burner by the pandemic. No longer in 2025. Regulators are on the move with junk fee rules, Airbnb bans, and emission mandates all being enacted. These old standbys will be joined by new challenges in 2025. Brands will have to fight to stay relevant in the face of new entrants and an increasingly jaded audience of travelers. Artificial Intelligence and other new tools will require investment in data and technology platforms. Inflation and labor costs remain top of mind.
But don’t mistake these many challenges for defeatism. Skift Research is still optimistic. That brings us back to our north star – the traveler.


And on this front our survey work makes clear that the shift to spending on experiences over things remains strong. Travel is the discretionary purchase that people are most excited to splurge on. It outranks dining, electronics, jewelry, and more.

In the new year, the consumer intends to travel more often and spend more on travel. They want to explore new destinations, and, where possible, indulge in luxury rooms and experiences. Travelers are crafting a 2025 full of travel that balances exploration, responsibility, and indulgence. I’ll drink a new year’s toast to that!

Source: Skift.

Coast tourism stakeholders say 2024 witnessed remarkable tourist arrivals

Tourism stakeholders operating at Kenya’s Coast have said that 2024 has been a remarkable year for them.

They said despite the year having witnessed Gen Z-led protests, it has still recorded a high number of tourists flocking to various places and booking hotels, compared to previous years.

In an interview with The Eastleigh Voice, the stakeholders expressed optimism that before the end of the year, the sector will hit 100 per cent performance, owing to the huge numbers of tourists who continue to book space.

They said that compared to previous years, this year’s high tourist season has seen tremendous performance.

Among the key stakeholders in the industry interviewed by The Eastleigh Voice across the six Coast counties included hoteliers, tour guide operators, beach operators, and officials representing various tourism entities in the region.

Those interviewed acknowledged having received early bookings in their premises with more expected during the December festive season and towards January 2025.

In Lamu, for instance, there has been a high number of French tourists booking space in the various hotels in Shella and other key tourist destinations across the archipelago.

Best tourist season

Lamu Tourism Association (LTA) Vice Chairperson Fridah Njeri expressed confidence that this year’s high tourist season will be the best compared to previous years.

“There are so many international tourists, particularly from France, booking space in Shella, Lamu, Kipungani and other places. That means by December and January, we shall be having tremendous bookings in our hotels,” said Njeri.

Former Kenya Tourism Federation (KTF) chairperson Mohammed Hersi lauded hotel owners at the Coast for their zeal and determination in ensuring they offer the best in terms of services to tourists visiting their premises.

Mohammed challenged those unwilling to undertake maintenance of their hotels to be ready to miss out on guests as many prefer looking for proper services elsewhere.

He also advised hotel and travel agencies to embrace the digital space to market their services.

He, however, noted that the 2024 high tourist season has already given an early indication of doing better compared to last year.

“In 2023, the high tourist season was good. We recorded almost 2.1 million guests, though some were from the East Africa region, that’s Uganda and Tanzania. We also had tourists from Europe, Japan, and America where I believe the money is. This year, I can see the season has picked well and we expect good results at the end,” Mohammed said.

Gen Z protests

Highlighting matters of the Gen Z-led protests, Mohammed said the situation had a negative impact, particularly for hotels offering conference services.

He expressed optimism about the industry getting back to its feet now that calm has been restored across the country.

“Gen Z protests affected tourism performance, though minimally. Hotels that handle conferences and meetings experienced lots of cancellations since they knew they couldn’t handle matters of evacuation of guests and tourists if the need arose,” said Mohamed.

“But I commend the state for ensuring calmness resumes. I also congratulate hotel owners for spending money in renovating their premises, meaning they have confidence that the future is bright,” he added.

In Kwale and the general South Coast destinations, stakeholders interviewed expressed hope and confidence in the high tourist season peaking well.

Leopard Beach Resort’s General Manager Kioko Musyoki noted that currently, the tourism sector is performing at between 70 to 85 per cent as most premises were receiving bookings almost on a daily basis.

Musyoki also doubles as the chair of the Kenya Association of Hotel Keepers on the South Coast.

“We normally record about 80 per cent plus in tourist bookings once the high season begins. Currently, we’re already between 70 to 80 percent performance. My appeal is for peace to prevail throughout the season. I am confident we shall hit above the 90 per cent mark this December,” said Musyoki.

Tourists at the KPA jetty in Lamu Town. (Photo: Farhiya Hussein)

Lamu Festivals

Lamu Tourism Executive Aisha Miraj banked her hope on this year’s festivals in the county to boost the tourism sector.

The sector is currently performing at 70 per cent. Among the events lined up included the Lamu Cultural Festival which was held between November 28 and November 30.

Miraj said there had been a low number of tourists coming to Lamu, particularly between April and June, which is considered off-peak or a low tourist season.

As of June this year, the Lamu tourism industry received a total of 1,090 international tourists who visited the archipelago.

Miraj expressed confidence in the Lamu tourism sector hitting the 100 per cent mark now that the high tourist season is already ongoing.

“The Lamu festivals have always acted as key tourist attractions. We’re, however, appealing for countries with active travel advisories on Lamu to lift them. I am aware French and German tourists aren’t allowed to travel beyond Lamu and Manda Islands and this is working to our disadvantage. I believe once such advisories are lifted, Lamu will do better in terms of international guests visiting this place,” said Miraj.

Source: Eastleigh Voice

Providing Greater Customer Experience For All Passengers; IATA Sets The Agenda

Passenger service standards are pivotal in shaping customer satisfaction within the commercial aviation sector

Global passenger traffic is expected to continue to grow strongly. Accommodating this growth is a major challenge for the air transport industry and governments. It will require new standards, harmonized regulations and adequate infrastructure. In collaboration with its members, international organizations and states, IATA develops standards aimed at simplifying the passenger process towards a more seamless, inclusive and secure passenger experience while improving efficiency and lowering industry costs.

“The clear message from travelers is that they expect to board their planes faster with technology and smarter processes beginning well before they reach the airport. And the good news is that we are making this happen. Already travelers can arrive at the airport ready to fly with admissibility checks completed. And biometrics and digital identity can deliver a paperless experience once at the airport. That’s great for passengers,” says an IATA official. Moe importantly, the greater efficiency will help airport infrastructure to better cope with the growth in passenger numbers, helping to make the business case for adopting these new technologies and processes even more compelling

Passenger service standards (PSS) are pivotal in shaping customer satisfaction within the commercial aviation sector. High service standards lead to positive passenger experiences, fostering loyalty and enhanced brand reputation. When airlines meet or exceed these standards, customers are more likely to choose them for future travel.

Key elements contributing to customer satisfaction include safety, comfort, and ease of access to services. Timeliness in service delivery, courteous staff interactions, and attention to passenger needs all play significant roles. Therefore, adherence to these standards must be prioritized. Satisfaction is not solely derived from meeting basic expectations but also from providing exceptional experiences. Airlines that consistently uphold high PSSs can differentiate themselves in a competitive market. This differentiation can translate into repeat business and favorable reviews. Ultimately, the alignment of PSS with customer expectations results in a stronger competitive advantage. Satisfied customers are more inclined to recommend airlines to others, further enhancing the reputation and success of the airline industry.

Maintaining high passenger service standards in commercial aircraft presents various significant challenges. Economic downturns often compel airlines to implement cost-cutting measures that directly affect service quality. Reduced staffing levels can result in increased workloads for remaining employees, leading to potential lapses in passenger service. In addition, the rising volume of passengers exacerbates these challenges. As airlines accommodate more travelers, the strain on resources escalates, making it increasingly difficult to provide personalized attention and adequate support during flights. Long wait times and insufficient communication can compromise the overall travel experience.

Consequently, the balance between maintaining high PSS and managing operational constraints requires constant attention. Airlines must continuously adapt and find innovative solutions to meet passenger expectations while remaining financially viable. A significant increase in passenger numbers can lead to congestion at airports and within aircraft. This often results in longer wait times for check-in, security, and boarding processes. Consequently, airlines face pressure to streamline these operations to enhance efficiency while still providing exceptional service to each passenger. Furthermore, increased passenger volume may strain onboard services such as catering, entertainment options, and cabin crew availability. Airlines must invest in resources and training to ensure that staff is well-equipped to handle a larger number of passengers. Adapting to this shift is essential for airlines aiming to uphold their passenger service standards amid growing demand.

Additionally, the rise in passenger volume can intensify competition among airlines, prompting them to differentiate their services. Innovations and improved service offerings become vital for attracting and retaining customers, making it imperative for airlines to continuously evaluate and elevate their passenger service standards. Innovations enhancing passenger service standards are transforming the commercial aviation landscape. One notable area of advancement is technology integration, which facilitates smoother check-in processes, reducing wait times and enhancing overall passenger convenience. Mobile boarding passes and self-service kiosks empower travelers to manage their journeys more independently. Passenger service standards encompass a set of criteria that airlines implement to enhance the passenger experience from booking to arrival.

Moving forward, airlines must prioritize these standards to adapt to evolving customer expectations and maintain competitiveness in the aviation industry. The future of PSS will likely be shaped by innovations and regulatory advancements, ensuring that airlines adapt to changing passenger expectations while prioritizing safety and comfort. Continuous improvement in service delivery will be essential for success in this dynamic environment. Transformation, industry success and sustainability can only be achieved through collaborative efforts. IATA is working to develop and nurture partnerships to strengthen the end-to-end passenger experience by engaging airlines, governments, industry associations and strategic partners at global, regional and local levels, to identify common objectives, and areas to start or bolster existing collaborations.

Source: Bizz Buzz

Expert Predictions For TravelTech In 2025

Next year, there will be some changes when it comes to UK travel. The UK’s ETA is a digital requirement for visitors who do not need a visa for short stays. It is not a visa but an official “digital permission to travel.”

The system will apply first to travellers from countries like the United States, Canada, and Australia starting 8 January 2025. From 2 April 2025, EU nationals will also need an ETA before entering the UK.

This change introduces pre-travel checks to confirm that visitors are eligible to enter the country. It is designed to reduce delays and confusion when travellers arrive, particularly at border checks.

How Does The ETA Process Work?

It costs £10 for the application fee… Travellers must apply for an ETA either through an online form or the UK ETA app, and needs details such as passport information, personal data, and biometric details.

Most applications are processed from a few hours to about 3 business days. Once approved, the ETA will be valid for 2 years, or until the applicant’s passport expires, depending on which happens first. During this period, visitors can make multiple short trips to the UK, staying for up to 6 months at a time.

The ETA will be digitally linked to the traveller’s passport. Before departure, airline staff will confirm the status of an ETA, making check-in and boarding smoother for those who have already completed the process.

Why Is The ETA Being Introduced?

The ETA is modernising how visitors enter the UK. It allows for more advanced checks on travellers and confirms their details before they arrive in the country. Personal and biometric information collected during the application process will help authorities verify identities and prevent issues such as identity fraud.

This system is also expected to improve the overall experience at UK borders. Checking eligibility in advance can help with the long wait times, especially during peak travel seasons. Travellers will have way better entry processes that are reliable from next year, while border authorities can better manage the flow of people arriving.

The UK joins other countries and regions implementing similar systems. The European Union will introduce its ETIAS programme in 2025, which requires a similar online application and fee for short-term visitors.

Who Will Need An ETA, And Who Won’t?

Starting from 8 January 2025, visitors from non-European nations, including the US, Canada, and Australia, must obtain an ETA to enter the UK. These travellers account for millions of visitors every year and contribute heavily to the UK’s tourism sector.

From 2 April 2025, EU nationals will also need an ETA for short visits. Exemptions will apply to UK and Irish citizens, as well as travellers who already have valid UK visas or immigration statuses.

The government estimates millions of applications every year. Visitors from the US, Canada, and Australia contributed £8.8 billion to the UK economy in 2023. These countries are great contributions to the UK’s tourism and local businesses.

What Do Travellers Think About The ETA?

As much as the ETA intends on making travel processes smoother, some visitors have some worries. The new requirement and £10 fee could discourage younger or budget-conscious travellers. For those who travel often, there is also a worry about the loss of passport stamps, which many view as personal keepsakes.

Frequent travellers have also questioned the possibility of technical issues. If the system experiences glitches or delays, visitors could face unexpected problems when travelling.

TravelTech Expert Predictions

Digital entry requirements are becoming more common worldwide, and the UK’s ETA is now one of the places who will use these new technologies for travel. The introduction of the ETA next year is also an opportunity for TravelTech and travel companies to provide solutions as travellers seek convenience the more technology advances.

We’ve also asked experts what advancements we should expect to see from next year, and what they think the state of the industry will look like…

Andrew Bud, Founder and CEO, iProov

“The use of facial verification at border crossings will spread rapidly, speeding up passenger processing and enhancing security. Programs like Eurostar’s SmartCheck biometric system are already paving the way, allowing travellers to verify their identity with a simple glance or scan.

“Automated systems will optimise passenger flow, reduce congestion, and slash wait times while dramatically reducing the load on border officials. Privacy will be prioritised, with travellers opting in and data protected by decentralised identity technologies. This shift will usher in a new era of seamless and secure travel, making it easier for people to connect and explore the world with confidence.”

Ben Simmons, VP and Regional Head of Europe and Africa, IBS Software

“Imagine boarding a transatlantic flight and your favourite drink is ready and served, at check-in you bought comfortable lounge access during your transfer, your taxi at your destination knows you are on time and your hotel has held your room, knowing you will be checking in late.

“And, if anything unexpected happens along the way, your entire journey is serviced, not just your flight, with you left to pick up the pieces. Many of the world’s biggest airlines are ready to serve their customers in a more personal way, but preparing to do so isn’t easy on a bed of legacy technology. Airlines must approach modern airline retailing with the perspective of balancing long and short-term value.

“Balancing immediate value and long-term pay off with the upfront costs might mean an overhaul of legacy tech is worthwhile for new modern applications to be built on top of an updated technology stack. Alternatively, some airlines might opt to build further on their legacy technology to prioritise an early approach to retail, though this may cost them more later down the line. Regardless of the decision, understanding the levels of legacy technology, and how new retail applications will interact with the technology stacks is an essential beginning point on the retail journey.”

Nikita Longachev, Principle AI Engineer, Hospitable

“By 2025, short-term rental properties will feel less like simple holiday lets and more like intuitive, ever-present travel companions thanks to the advancement of AI. The days of waiting for a host’s reply or turning to the internet for recommendations will be replaced by smart, conversational systems that understand what guests need — even before anyone thinks to ask. Travellers will effortlessly arrange bookings, tweak room settings, and receive personalised suggestions on local hotspots, all through a natural, ongoing conversation with the property itself.

“For those managing these spaces, the benefits will be equally transformative. Instead of wrestling with search rankings, juggling maintenance schedules, or guessing which amenities might please incoming guests, hosts will gain a digital ally. AI will offer proactive recommendations on improving visibility, highlight areas in need of upkeep, and refine the on-site experience based on real-time feedback.

“This intelligence will go beyond typed words, interpreting images, videos, and even scanned receipts. Whether it’s suggesting enhancements after viewing a property walkthrough or neatly categorising expenses from a photo of a receipt, the technology will work quietly behind the scenes, making the entire operation feel more fluid and attentive.

“Rather than relying on fragmented tools or passive systems, properties will be dynamic, ever-learning environments that deliver truly personalised and frictionless experiences.”

George Toumbev, Chief Commercial Officer, NatWest Boxed

“The cost of living squeeze has put pressure on the travel industry to incentivise travellers with better value for money. This doesn’t just mean cheaper deals – it also includes more flexible payment options, as well as financial rewards and incentives.

“As a result, competition for travellers’ attention and trust will increase in 2025, as online travel operators (OTAs) boost their loyalty programmes and expand their payment options to attract bookings. While many players already offer split payment products like BNPL, we’ll also witness the rise of Save Now, Buy Later options that are more attractive to travellers who would prefer to save up for a large expense.

“Embedded finance will increasingly become the great leveller, allowing OTAs to compete against airlines and hotels with personalised financial offerings based on detailed customer data. By merging financial data with loyalty data, brands will deliver tailored offers, financing plans within the checkout process, and a better customer experience.”

Markus Feller, CEO, Like Magic

“A persistently tight labour market will continue to exert pressure across the hospitality sector throughout 2025. With research showing more people planning to travel over the coming 12 months, hotels of all sizes will face immense pressure to do more with less.

“To adapt, hoteliers will increasingly turn to automation to streamline tedious yet essential administrative tasks, reducing the need for human intervention. Hoteliers will also focus on automating key operational aspects, such as guest check-ins and housekeeping, while consolidating multiple systems into a single platform to optimise workflows.

“This will allow staff to focus on delivering the human touch that creates memorable stays. The industry will also embrace AI much more holistically, understanding that it has a part to play in every aspect of a hotel’s running. In doing so, this will untangle the complexity of connecting disparate data sources with cloud-based PMS systems.

“Profitability strategies are also evolving. While boosting revenue through upselling remains important, hoteliers will give greater thought to how tech and AI can be used to reduce costs without compromising on quality.

“Another key trend is the emergence of the ‘guest journey manager,’ a role dedicated to overseeing and monetising the entire guest experience. This reflects a broader shift in mindset within the industry, representing and understanding that guest satisfaction is a continuous journey, not a series of isolated interactions.

“Success in 2025 will depend on adaptability and a forward-thinking approach to technology. Hotels that successfully blend automation with personalised service, keeping the guest at the heart of their strategies, will be well-positioned to overcome workforce challenges and thrive in an increasingly competitive market.”

Ruth Whitehead, COO, eviivo

“Travel in 2025 will be less about ticking boxes and more about living stories, meaning independent and boutique hotels are poised to become the default choice for an increasing number of travellers seeking authentic and meaningful experiences. These properties offer something many of the big brands simply cannot — unique stays that create lasting connections and unforgettable memories.

“The next year will also likely mark a real sea change in how AI is deployed in the travel sector. For travellers, it’s going to become the ultimate concierge, micro-personalising journeys to reflect not just where they want to go, but also the values of an increasingly mindful and eco-conscious generation seeking more sustainable experiences. On the other side of the coin, we will see more property managers, airlines and travel agencies lean on predictive analytics to forecast demand, set dynamic prices and make better use of their budgets.

“The expectations of today’s tech-savvy travellers really are worlds apart from just a few years ago, and they continue to evolve rapidly. Three essentials are quickly becoming standard: contactless check-ins for added convenience, intuitive search functions that effortlessly connect travellers with their ideal room or service and seamless payment processes that make bookings hassle-free.

“With travellers favouring quieter, more mindful, hyperlocal retreats over crowded hotspots, accommodation providers must adapt or be left behind. And technology will be the driving force, enabling properties to deliver seamless personalisation, effortless functionality and genuinely meaningful hospitality.”

Michael McCartan, Vice President of EMEA, IDeaS

“Amid persistently high operating costs and rapid advancements in hospitality technology, the adoption of staffless services in hotels and serviced apartments will continue to gain momentum in 2025. From digital front desks and self-ordering systems to fully contactless self-service solutions, hotels are increasingly embracing seamless digital innovation to enhance guest experiences. This enables hoteliers to deliver personalized stays while optimizing operations and redeploying staff to focus on areas where human interaction adds the most value.”

“As the younger generation start to travel more, their preferences will continue to reshape the hospitality landscape. This socially-driven demographic seeks hotels that offer more than just a place to stay—they crave dynamic spaces that foster connection through in-house events, group activities, and curated experiences. To appeal to this market, hotels will need to rethink their marketing and communication strategies, tailoring them to align with this generation’s values. With purchasing decisions heavily influenced by social media trends and platforms like TikTok, it’s crucial for hotels to maintain a strong presence where these audiences interact. By embracing these shifts, hotels can position themselves as vibrant, engaging, and highly desirable destinations.”

“Hotels will increasingly partner with local suppliers to deliver not only a more sustainable offering but also a more authentic experience for travellers. This approach goes beyond simply sourcing local ingredients to localise a hotel’s food offering— but extends to incorporating locally crafted furniture, showcasing regional artwork, and fostering collaborations with nearby businesses like coffee shops and artisans. By incorporating local elements into their offering, hotels can create an authentic environment while supporting their communities and meeting the growing demand for meaningful, eco-conscious travel experiences.”

“Although cloud adoption has been a growing trend for years, 2025 will be a critical tipping point—any system not in the cloud risks becoming obsolete. For hoteliers still reliant on local networks, the time to switch is now. Cloud technology is no longer a luxury but an absolute necessity, offering scalability, resilience, and the ability to stay competitive in an increasingly digital-first industry.”

Craig Brightly, Global Director of Travel Sales, Trust Payments

“Payments technology needs to be at the forefront of minds for travellers experiences. Enabling the latest mobile payment options is an easy way for smaller merchants to speed
up the transaction process and increase customer satisfaction.

“For those in marketplaces, “tap on mobile, for example, provides security and encryption on par with EMV and is a low-maintenance and low-cost option for EMV-compliant platform, plus it enables more secure chip-base contact and contactless payments.

“Merchants will stand to benefit by offering travellers more control over their payment choices, allowing them greater ability to keep expenses within budget and offering security and peace of mind when they are enjoying their vacation.

“It’s important to create seamless checkout experiences to speed up the transaction process for customers on the go by accepting local payment methods and being ready for more off-season visitors. Merchants can capture more spend from cash-savvy international travellers by accepting at least one form of payment they carry and offering digitised payment experiences.”

Radha Vyas, CEO and Co-founder, Flash Pack

“By 2025, investment in travel tech is expected to focus on solutions that go beyond direct services, encompassing the entire travel journey. The industry will increasingly prioritise tools that enhance the broader travel experience, from advanced natural language search to leveraging zero-party data for hyper-personalised recommendations.

“These innovations won’t just improve convenience but will help to personalise itineraries, creating more meaningful and impactful travel experiences. For example, beyond trip planning, we foresee technology playing a significant role in cultivating community and building meaningful friendships among travellers.”

Paula Felstead, Chief Information Officer, HBX Group

“In tourism, generative AI (GenAI) and large language models (LLMs) are making a huge impact. GenAI excels in creating personalised content including bespoke itineraries, immersive destination marketing, and virtual experiences that inspire travellers before they book. Equally, LLMs like GPT-4 are transforming customer service, enabling chatbots and virtual assistants to handle complex queries with context-aware, aiming for human-like precision.

“In 2025, companies will refine their strategies to optimise the combination of artificial and human intelligence (HI). For example, designing a truly memorable trip often requires the kind of creativity, intuition, and empathy that only humans can provide. However, using AI frees up time for tourism professionals to work their magic.

“Additionally, it’s vital that AI models are trained to capture cultural nuances and reflect unique customer behaviours. This cannot be achieved without establishing a foundation of high-quality data to fuel AI models, so effective data management will be a priority for those wanting to create seamless guest experiences and maintain a competitive edge.”

Julian Hirst, EMEA Regional Director, Busbud.

“By 2025, the digitisation of ground transport will make sustainable travel easier, smarter, and more accessible.

“In Western Europe, online, connected ground travel is already the norm—travellers can book tickets, compare routes, and track their journeys from their phones. But in many parts of the world, much of the market is still offline. That’s where we’ll see the biggest change in 2025: the rollout of smarter, more integrated platforms that let users plan, book, and manage journeys in real time.

“AI will be central to this. It can process huge amounts of data, optimise routes, predict behaviour, personalise experiences, and improve efficiency—reducing delays and making travel simpler and better for everyone. The outcome? More people choosing sustainable options because they’re reliable, practical, convenient, and easy to use.

“As AI and smart infrastructure continue to evolve, we’re on the edge of a tipping point. Digital transformation will create a global transport system that’s more connected, resilient, and ready to tackle the challenges of climate change—while making sustainable travel the obvious choice for millions of people.”

Source: TechRound.

The Airline Industry in 2024: Trials, Jubilations, and Prospects for 2025

The year 2024 has been a landmark year for the airline industry, marked by a mix of challenges and triumphs that have shaped the trajectory of global air travel. As the sector rebounds from the turbulence of the pandemic years, new innovations and persistent obstacles continue to define its path forward. Here, we explore the highs and lows of the airline industry in 2024 and offer a glimpse into what 2025 may hold for travelers and stakeholders alike.

The Trials of 2024:

Operational Challenges

Pilot Shortages: Despite aggressive hiring campaigns, the industry has struggled to address the lingering pilot shortage exacerbated by mass retirements during the pandemic. Training pipelines, although robust, have been unable to keep pace with demand, leading to operational disruptions.

Rising Fuel Costs: Geopolitical tensions and supply chain issues pushed jet fuel prices to new heights, squeezing airline profit margins and prompting fare hikes that tested consumer patience.

Regulatory Pressures

Governments around the world intensified their focus on environmental regulations. The European Union’s Fit for 55 initiative, which targets a 55% reduction in greenhouse gas emissions by 2030, placed additional costs on carriers operating within its jurisdiction.

Noise pollution regulations in urban hubs like New York and London further complicated flight scheduling and airport operations.

Consumer Confidence and Economic Headwinds

Inflation and economic uncertainty impacted discretionary spending, causing fluctuations in demand for leisure travel. While business travel saw a modest recovery, hybrid work models continued to limit its full resurgence.

The Jubilations of 2024:

Technological Innovations

Sustainable Aviation: The successful rollout of electric regional jets on select routes marked a significant milestone. Airlines like United and EasyJet began operating hybrid-electric aircraft, reducing carbon emissions and proving the viability of sustainable aviation technology.

Supersonic Travel Revival: Boom Supersonic’s Overture aircraft achieved its first successful commercial test flight in early 2024, reigniting dreams of supersonic passenger travel and promising unprecedented connectivity for the global elite.

Passenger Experience Improvements

Airlines invested heavily in improving passenger experiences, with ultra-modern cabins featuring customizable spaces and improved in-flight connectivity becoming the norm.

Innovations like biometric boarding streamlined airport experiences, significantly reducing wait times and enhancing convenience.

Market Growth

Asia-Pacific emerged as the fastest-growing region for air travel, driven by rising middle-class incomes and a boom in intra-regional tourism. Budget carriers like AirAsia capitalized on this growth, expanding routes and increasing frequency.

Looking Ahead: Prospects for 2025:

As 2025 approaches, the airline industry stands at the cusp of transformative change:

Green Horizons

The industry is expected to make strides in meeting sustainability goals. The adoption of sustainable aviation fuel (SAF) is likely to expand, supported by government subsidies and increased production capacity.

Hydrogen-powered aircraft are slated for advanced testing phases, signaling a potential revolution in long-haul travel by the 2030s.

AI Integration

Artificial intelligence will play a larger role in predictive maintenance, route optimization, and customer service, enabling airlines to operate more efficiently and deliver tailored experiences.

Economic Recovery and Travel Boom

Analysts predict a strong rebound in leisure travel as global economies stabilize. Mega-events like the Paris 2025 World Expo and the Cricket World Cup in India are expected to drive significant international traffic.

Challenges to Watch

While innovation promises to reshape the industry, challenges such as cyber-security threats, geopolitical uncertainties, and continued workforce shortages remain pertinent.

2024 has been a year of resilience and adaptation for the airline industry. Its ability to navigate complex challenges while embracing technological advancements underscores its enduring relevance in a rapidly changing world. As we look to 2025, the promise of sustainable aviation, enhanced passenger experiences, and robust market growth inspires optimism. For travelers and industry players alike, the skies ahead are filled with opportunity.

Source: Breaking Travel News