Air travel survey: Flight times and length drive booking choices

October 29, 2024

A recent BCD survey found that business travelers prioritize flight departure time, arrival time, and length when it comes to booking air travel. Convenience, flexibility and price also rank as top priorities. The survey, from August 2024, gathered insights from over 1,300 business travelers who took to the skies in the past 12 months.

Convenience is key

When it comes to air travel, convenience is a top priority. From seat selection to checked baggage, many travelers are willing to pay for extra comfort and flexibility. In fact, nearly half of those surveyed are opting for fully or partially refundable tickets, allowing them to manage unpredictable travel plans without stress. Priority boarding, fast-tracked security, and extra legroom also rank high among add-ons that business travelers are happy to splurge on. Negotiate for these amenities in your supplier conversations.

What influences flight choices?

No surprise here. Price is a major influence on flight selection, with 51% of travelers agreeing it affects their decisions. Four out of 10 travelers prioritize finding the cheapest flight available, even if it comes at the cost of fewer flexible options. The balancing act between comfort and cost continues to challenge corporate travelers, something to keep in mind when shaping travel policies.

But what stands out even more is how the time of departure, flight duration, and employer policy impact decisions. In fact, 71% of respondents cite scheduling as the most important factor, highlighting the need for policies that align with both traveler preferences and corporate goals. While some situations are unavoidable or out of anyone’s control, employers can improve the employee experience by making adjustments to their travel policy.

“A travel policy has the potential to drastically influence employee wellbeing and satisfaction,” said Teri Miller, executive vice president, Global Client Team at BCD. “Adding ancillaries covered by the company like priority boarding or lounge access can make traveling for work more enjoyable and less stressful for employees. Allowing a flexible schedule, work from home or time off after a business trip can also help your employees adjust after returning home.”

Class and duration: A snapshot of business travel

The majority of travelers use air travel for trips between two and six days. For short-haul flights under six hours, 88% of travelers opt for economy class. Business class, while more luxurious, is typically reserved for long-haul flights, with three out of 10 travelers choosing this option for extended trips. The survey’s data around service classes can offer valuable insights for organizations seeking to optimize both traveler comfort and cost-efficiency.

A sustainable approach?

Sustainability is a growing concern in the travel industry, but may not always be top-of-mind for business travelers. While 66% of respondents opt for direct flights (which are both convenient and eco-friendly), few actively choose flights based on carbon emissions, and only 16% are trying to fly less. With two-thirds of respondents admitting they rarely or never consider sustainability if it raises costs, there’s clearly room for improvement.

Olivia Ruggles Brise Vice President of Sustainability BCD

“From our last buyer survey on travel policy, we saw that nearly a quarter of buyers rank making their policy more sustainable as a top priority,” said Olivia Ruggles-Brise, vice president of Sustainability at BCD. “However, this research shows that travelers themselves are not prioritizing sustainability in the same way. Travel managers can influence their travelers’ behavior through encouraging or mandating sustainable measures, which often go hand in hand with traveler wellness. Direct flights, for instance, are more sustainable and less stressful for travelers. Though they may come at a higher cost, direct flights result in less emissions than indirect or stopover flights. On the other hand, while business class is better for traveler comfort, it may not be the most sustainable option. Prioritizing only trips that are vital and choosing business class for those trips can strike a balance, benefiting both traveler wellness and sustainability.”

Addressing traveler challenges and wellbeing

Nearly 70% of travelers report being satisfied with their company’s travel policy and preferred suppliers. However, challenges remain. From booking user-unfriendly tools to low-cost airlines that impact comfort, corporate travelers face frustrations that can hinder productivity. Travelers also experience physical discomfort, especially with overnight flights and long-haul drives immediately after landing. Employers have an opportunity to enhance traveler wellbeing by addressing these pain points.

Offering benefits like priority boarding, lounge access, and flexible post-trip schedules can improve the overall travel experience, boosting morale and productivity.

By understanding travelers’ needs and preferences, businesses can adapt their travel programs, ensuring a balance between cost control, traveler care and sustainable practices for the future. BCD’s Program Managers can help customers review their current travel policy, and our consulting division Advito also specializes in assessing, benchmarking and rewriting policies. Once updates are in place, it’s crucial to have a communications strategy that engages and educates travelers. Advito’s Engage experts can help craft a communication strategy that uses cutting-edge marketing tactics to ensure travelers are getting the message.

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Navigating Currency Exchange and Payment Challenges: A Guide for Travel Agents Handling Global Client

The travel industry has become increasingly global, with travelers booking flights, accommodations, and tours across borders. For travel agents, this growth means handling a wide array of currencies, payment systems, and financial regulations. Whether booking a vacation package for a family in Maasai Mara or arranging a business trip for a client in Nairobi, travel agents must navigate complex currency exchange and cross-border payment issues.

These challenges can impact profitability, customer satisfaction, and operational efficiency. In this piece, we’ll explore how travel agents can effectively manage currency exchange fluctuations, reduce payment-related headaches, and leverage modern payment solutions to offer seamless service to their global clients.

1. The Challenge of Currency Exchange in the Travel Sector

One of the primary obstacles for travel agents dealing with international clients is currency exchange. When your business deals with multiple currencies, you face several challenges:

  • Fluctuating Exchange Rates: Currency exchange rates can change rapidly, leading to unexpected costs or lost profits. For example, if the exchange rate shifts between the time of booking and payment, you might end up receiving less than anticipated for a booking, or you may need to pass on the higher cost to your clients.
  • Hidden Fees: Traditional banks and payment processors often charge high fees for currency conversion, cutting into your margins. These fees can be particularly damaging when travel agents are processing high volumes of small transactions or payments from clients in various currencies.
  • Inaccurate Payment Calculations: Ensuring your quotes match the final payment amounts is a common issue, especially when working with fluctuating exchange rates. Clients might expect to pay a specific amount, but unexpected changes in the exchange rate can lead to discrepancies, resulting in client dissatisfaction or even disputes.

To mitigate these challenges, travel agents need to adopt solutions that minimize the impact of currency exchange fluctuations and reduce conversion costs.

2. Choosing the Right Cross-Border Payment Solution

The key to handling international transactions efficiently lies in selecting the right cross-border payment platform. Traditional banks or payment processors may not provide the flexibility or cost efficiency needed for managing global payments. Here’s how modern payment solutions can help:

a. Multi-Currency Accounts

One of the most effective ways for travel agents to manage currency exchange is by using multi-currency accounts. These accounts allow you to hold funds in different currencies, meaning you don’t always have to convert currencies when making or receiving payments.

  • Hold and pay in local currencies: With a multi-currency account, you can hold payments in the currencies that match your suppliers’ and clients’ preferences (e.g., USD, EUR, GBP, TZS, etc.). This eliminates the need for constant currency conversion, saving you on exchange rates and fees.
  • Minimize exchange rate risk: By holding funds in different currencies, you reduce the risk of currency fluctuations impacting the final amount. If the exchange rate moves unfavorably between the time of booking and payment, holding the local currency can protect you from additional losses.

b. Transparent Exchange Rates

A major issue with traditional cross-border payments is the lack of transparency in exchange rates and additional hidden fees. Many payment providers charge a margin on top of the mid-market rate, which can add up quickly.

  • Competitive exchange rates: Partnering with a cross-border payment provider like Verto, which offers competitive exchange rates, can help you manage this issue. By locking in better rates upfront, travel agents can offer more accurate pricing to their clients and avoid surprises in final payment amounts.
  • No hidden fees: Modern payment platforms are often more transparent with their fee structures. Instead of dealing with multiple hidden charges and intermediary fees, you can know exactly how much you’ll pay and how much your client will owe, making it easier to provide consistent pricing and reduce friction in the payment process.

c. Faster Payment Processing

Cross-border payments can take several days to process when using traditional banking systems. For travel agents, this delay can disrupt the cash flow, especially when paying suppliers or reconciling funds across different currencies.

  • Instant or near-instant payments: With digital payment solutions, international payments can be processed within hours or even in real-time, depending on the currencies and countries involved. This speed ensures that your transactions, whether between clients or suppliers, are completed on time, preventing delays in bookings and supplier payments.
  • Cash flow management: Faster payments mean improved cash flow for your business, allowing you to meet your financial obligations promptly and continue to grow without worrying about payment bottlenecks.

3. Reducing Payment Friction for Global Clients

The experience your clients have when paying for their travel bookings is just as important as the services you provide. Handling payments smoothly and offering flexible options can greatly enhance customer satisfaction.

a. Multiple Payment Methods

Global clients have different preferences for how they want to pay for travel bookings, whether by credit card, digital wallet, or bank transfer. Offering a variety of payment options makes it easier for clients to complete their bookings, regardless of where they’re located. 

5. Benefits of Efficient Cross-Border Payments for Travel Agents

Implementing a seamless, cost-effective cross-border payment system provides several benefits for travel agents:

  • Improved cash flow: Faster and more efficient payments help travel agents maintain a healthy cash flow by reducing delays in receiving payments from clients or paying suppliers.
  • Enhanced client trust and satisfaction: Transparent pricing, flexible payment options, and competitive exchange rates improve the overall client experience, leading to higher satisfaction and repeat business.
  • Operational efficiency: Automated currency conversion, reporting, and payment tracking help streamline operations, freeing up time to focus on growing your travel business.

For travel agents handling cross-border payments, Verto provides an efficient way to collect payments from clients globally. With its global accounts and low-cost cross-border payment solutions, travel agents can easily collect payments in the preferred currencies of their clients, without the hassle of manual conversions or delays.

By adopting a platform like Verto for cross border payments, travel agents can provide clients with an easy and secure way to pay from anywhere in the world, reducing friction during the booking process. This enhances the customer experience and ensures that travel agents can focus more on providing exceptional services rather than worrying about payment delays or fees.

In conclusion, navigating the complexities of currency exchange and cross-border payments is a necessary part of doing business in today’s globalized market. By leveraging advanced payment solutions like Verto, which provide multi-currency global accounts, competitive exchange rates, and seamless collections, travel agents can ensure smoother transactions for themselves and their clients.

Managing payments efficiently not only reduces operational costs but also enhances the overall customer experience. Whether you’re booking a luxury vacation package for a client in Europe or managing group tours for clients from within Africa, having a streamlined payment process is essential for staying competitive and building lasting relationships with your global clients.

By adopting modern cross-border payment solutions, travel agents can position themselves for success in an increasingly interconnected world, enabling them to grow their business while providing exceptional service to travelers worldwide.

AirAsia X makes maiden flight to Kenya, opens gateway to Asia-Pacific

Kenya has taken a major step in enhancing its connectivity to the Asia-Pacific region with the arrival of AirAsia X’s maiden flight from Kuala Lumpur to Nairobi. 

The historic flight, which landed at Jomo Kenyatta International Airport (JKIA), marks the first direct connection between Malaysia and Kenya and positions Nairobi as a gateway to Africa for travellers from East and Southeast Asia.
The inaugural flight carried 377 passengers, including tourists, businesspeople, and students, and was welcomed with fanfare by top government and industry officials.

 

Kenya has taken a major step in enhancing its connectivity to the Asia-Pacific region with the arrival of AirAsia X’s maiden flight from Kuala Lumpur to Nairobi. 

The historic flight, which landed at Jomo Kenyatta International Airport (JKIA), marks the first direct connection between Malaysia and Kenya and positions Nairobi as a gateway to Africa for travellers from East and Southeast Asia.
The inaugural flight carried 377 passengers, including tourists, businesspeople, and students, and was welcomed with fanfare by top government and industry officials. 

This is a significant achievement for Kenya. We are opening our skies to the Asia-Pacific region, bringing more tourists and boosting our economy. With over 360 passengers on this maiden flight, we are well on track to achieving our tourism targets,” Miano said.
The route is expected to enhance trade, tourism, and investment opportunities between Kenya and Asia-Pacific countries. Passengers on the inaugural flight included travellers from China, Japan, the Philippines, Singapore, and Australia, underscoring the route’s potential to attract a diverse range of visitors.

 “This is our first flight into Africa, and it’s a momentous occasion. We aim to bring new travellers to Kenya, many of whom are flying for the first time. Our low-cost model ensures affordability and accessibility,” said AirAsia X CEO Benyamin Ismail
The direct eight-and-a-half-hour flight significantly reduces travel time, which previously required connecting flights taking up to 19 hours. AirAsia X will operate the route four times weekly, with plans to increase frequency based on demand.

This direct connection will enhance tourism, trade, and education exchanges, benefiting both countries,” said Malaysian Ambassador to Kenya, Ruzaini Mohamad.
The route is expected to attract delegations from Malaysia to Kenya. In the coming week, 12 Malaysian tech companies and 17 coffee distributors are set to visit Kenya, exploring opportunities in technology and coffee value chains.
Tourism industry stakeholders welcomed the development, citing its potential to boost the sector. Felix Musa, CEO of Viutravel, noted that direct flights not only enhance convenience but also bring competitive pricing.
 “This is a game-changer for the industry. We are working with AirAsia X to offer attractive packages for both inbound and outbound travelers,” Musa said.

Kenya’s Push for Lower Tourism Taxes and New Increased Marketing

As the festive season approaches, Kenya’s tourism stakeholders are urging the government to consider tax reductions to make the country more competitive in the regional tourism landscape. This call for action comes as Kenya aims to capture more international tourist interest and position itself as an attractive destination among its East African neighbors, particularly Tanzania and South Africa.

At a recent event hosted by Tamarind Tree Hotel, General Manager John Musau advocated for a reduction in levies on tourism services, notably game drives, which are central to Kenya’s safari appeal. Musau highlighted that by reducing taxes on these services, Kenya could enhance its appeal to international visitors and offer more affordable travel experiences. This could help Kenya compete more effectively with neighboring countries known for their strong tourism offerings, such as Tanzania and South Africa.

The Need for a Competitive Edge in the Tourism Market

In today’s competitive travel landscape, where destinations are vying to attract more international tourists, the cost of travel services plays a critical role. For Kenya, lowering taxes on experiences like safaris and game drives can help position the country as a more budget-friendly choice without compromising the quality of its offerings. According to Musau, this tax reduction is vital to helping Kenya achieve its target of 3 million tourist arrivals by the end of 2024 and 5 million in the coming years.

Kenya’s tourism industry saw remarkable growth in 2023, welcoming 2 million arrivals. To maintain and increase this momentum, the tourism sector needs to remain accessible and attractive. Musau believes that a well-considered tax policy would support this objective, creating a favorable climate for tourists who may be deterred by high service costs.

Increased Marketing Budget: A Strategy for Greater Visibility

Besides tax reductions, Musau also stressed the importance of increased marketing funds for the Kenya Tourism Board (KTB). With a larger budget, KTB could implement more robust and far-reaching campaigns to promote Kenya on a global scale. This would allow the country to reach a wider audience of potential travelers, showcasing the variety and richness of Kenya’s attractions, from the famous Maasai Mara and coastal beaches to lesser-known gems.

An increased marketing budget would enable KTB to participate in more international tourism events, advertise Kenya’s tourism offerings, and launch digital campaigns to reach younger audiences who rely heavily on social media when choosing travel destinations. This is particularly important as the global tourism industry grows increasingly digital, with social media playing a significant role in inspiring travel decisions.

Aiming for 3 Million Tourists by 2024: Kenya’s Ambitious Target

Kenya has set an ambitious target to increase its tourist arrivals to 3 million by the end of 2024. The country’s tourism growth in 2023, with a recorded 2 million arrivals, indicates a strong upward trend. However, reaching the 2024 goal will require strategic adjustments, including making Kenya’s offerings more accessible and appealing through price reductions and improved visibility.

The goal to welcome 5 million visitors within the next few years further underscores the urgency to address these competitive challenges. Musau’s call for lower taxes and increased marketing investment reflects the determination within Kenya’s tourism sector to keep pace with regional competitors and meet the demands of today’s global travelers.

How a Competitive Tourism Sector Benefits Travelers

For travelers, lower taxes on services like safaris and game drives translate into more affordable and appealing travel options. Kenya’s famed wildlife tours, known for offering some of the world’s most iconic safari experiences, would become more accessible to a broader audience, from budget-conscious backpackers to families looking for meaningful travel experiences. Reduced travel costs also provide travelers with more flexibility to explore other activities, such as beach resorts along Kenya’s coast, cultural visits to Maasai communities, and hiking in the country’s scenic highlands.

Additionally, the increase in KTB’s marketing budget would enable Kenya to showcase these diverse experiences on a global scale. Enhanced promotional efforts could attract travelers from various backgrounds and demographics, expanding the country’s reach beyond traditional markets. This visibility not only makes Kenya a recognizable name in global tourism but also invites travelers to discover the country’s full range of attractions, from adventure tourism to eco-travel and cultural heritage sites.

The Global Impact of Kenya’s Tourism Strategy

Kenya’s call for lower tourism taxes and increased marketing funding has broader implications for the global travel industry. As more countries compete to attract international tourists, affordability and effective promotion have become key factors in decision-making for travelers. By investing in these areas, Kenya could influence other destinations to consider similar strategies, potentially creating a ripple effect within the East African region and beyond.

For instance, Tanzania and South Africa, Kenya’s closest competitors in the safari market, may also consider revising their pricing structures to retain their market shares. This regional competition could ultimately benefit travelers, as countries strive to provide better and more affordable experiences. The international travel industry may also witness a trend toward cost-efficient travel experiences that cater to the budget needs of today’s travelers without compromising on quality.

Kenya’s Positioning within East African Tourism

Lower taxes and a stronger marketing presence could reinforce Kenya’s position as a top choice in East African tourism, particularly for safari-goers. The country’s diverse offerings, from world-renowned wildlife reserves like the Maasai Mara to luxury beach resorts, make it uniquely suited to benefit from increased tourist interest. By establishing a competitive edge, Kenya can attract travelers who may otherwise choose other safari destinations in East Africa, supporting its goal to reach and surpass the 3 million tourist mark by 2024.

Challenges Ahead for Kenya’s Tourism Sector

Despite the potential benefits, Kenya’s tourism industry faces challenges that must be addressed to ensure the success of this strategy. The call for lower taxes, while favorable for tourists, may raise concerns over revenue for local governments and the national treasury. Balancing affordable travel experiences with sustainable revenue generation will be essential in implementing these changes effectively. Additionally, coordination among tourism stakeholders, local governments, and national policymakers will be crucial to ensure that this strategy benefits both the economy and the local communities involved in tourism.

Final Thoughts: A Win-Win for Travelers and Kenya’s Tourism Industry

As Kenya works toward its 2024 and long-term tourism goals, stakeholders in the industry hope that a combination of lower taxes and more prominent marketing will make the country a highly competitive destination for travelers worldwide. With this strategic approach, travelers will have more affordable access to Kenya’s stunning wildlife, rich culture, and iconic landscapes, while Kenya stands to gain increased international visibility and a robust economic boost from tourism.

Kenya’s push for competitive tax policies and enhanced marketing illustrates how countries can adapt to meet the evolving preferences of global travelers. For tourists looking to explore Africa, this initiative may open doors to more accessible and memorable experiences, from game drives to coastal escapes. Kenya’s approach could very well inspire other destinations to evaluate their strategies, setting a new benchmark for travel affordability and appeal in the tourism sector.

Source: Travel and Tour World

Dubai ‘now year-round destination’

By Lisa James

08/11/2024

Home » Dubai ‘now year-round destination’

Dubai has now firmly established itself as a year-round destination, with demand for the summer months increasing over the past two years, according to the destination’s tourism department.

Dubai Department of Economy and Tourism Senior Vice-President of International Operations Hoor Al Khaja said the UK is the largest source market for Dubai within western Europe. Between January and September this year, 922,000 Brits visited Dubai, an increase of 12% year-on-year.

Speaking at World Travel Market in London, Hoor said: “We’re seeing very healthy demand for Dubai, in growing numbers and we’re increasingly seeing that it’s becoming a year-round destination.”

She said demand for the summer months has increased since COVID – and particularly since around 2022.

“There is a lot more awareness about what there is to do in the summer. It’s very family friendly, very safe with air-conditioned spaces. It is an interesting mix of people coming in for the summer. Historically we were targeting our messaging towards families, but it is a very popular summer destination for couples as well,” she said.

“Demand is increasing, but unlike mature tourism cities, our supply keeps increasing too.”

New developments include the Real Madrid World theme park, which opened in April, while the new Jumeirah property, Jumeirah Marsa Al Arab, is due to open by February 2025.

Hoor said 25% of visitors to Dubai are repeat visitors to Dubai, and the Department is running a stopover campaign in the second quarter of 2025, in collaboration with Emirates. The campaign will feature a ‘global celebrity who resonates in the UK’, she added.

Recent figures from flight data analysts Cirium showed a record number of seats on flights departing the UK in the third quarter of this year, with Dubai the most popular destination.

Source: Travel Gossip

Tourists exempted from declaring IMEI numbers upon arrival

NAIROBI, Kenya, Nov 8 – The Kenya Revenue Authority (KRA) has exempted tourists from declaring the International Mobile Equipment Identity (IMEI) numbers of their gadgets upon arrival, aiming to maintain seamless entry for visitors while enhancing tax compliance.

Tourism Cabinet Secretary Rebecca Miano emphasized Kenya’s role as a gateway to East Africa and its positioning as a regional hub for tourism and business, underscoring the need for easy accessibility.

“KRA has announced that tourists will NOT be required to declare their gadgets’ IMEI numbers upon arrival. Kenya’s strategic location as the gateway to East Africa positions it as a regional hub for tourism and business and must therefore remain easily accessible,” said Miano in a Friday statement.

Miano noted her collaboration with relevant authorities to prioritize a smooth, welcoming experience for visitors to Magical Kenya.

This exemption comes after KRA’s November 6 directive, which requires passengers entering Kenya to declare their mobile phones, including IMEI numbers, as a new tax compliance measure starting January 1, 2025.

The regulation aims to strengthen tax compliance and reinforce Kenya’s mobile device market integrity.

The directive will require all importers and assemblers to submit detailed entries—such as model descriptions, quantities, and IMEI numbers of mobile devices—through KRA’s Customs portal. Compliance will also include obtaining permits from the Communications Authority of Kenya (CA).

KRA has advised importers and stakeholders to familiarize themselves with these requirements to ensure compliance and a smooth importation process.

Source: Capital FM

Meetings Africa and Africa’s Travel Indaba back for 2025 editions!

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Meetings Africa and Africa’s Travel Indaba back for 2025 editions!

Johannesburg, South Africa – Mark your calendars for the 2025 editions of the  African continent’s trade events designed to elevate the African continent’s leisure tourism and business events industry.

South African Tourism-owned Meetings Africa and Africa’s Travel Indaba are back in 2025 and are set to enhance business connections and networking opportunities. These Pan Africa shows will once again offer robust agendas featuring a diverse range of exhibitors, insightful workshops, and keynote presentations from industry leaders and experts, providing opportunities for global tourism professionals to connect, collaborate, and create lasting value and economic impact.

Meetings Africa, the continent’s premier business events trade show, is set to take place from the 24th to the 26th  of February at the Sandton Convention Centre in Johannesburg, Gauteng province, in partnership with the Gauteng Tourism Authority and Johannesburg Tourism Company.

Africa’s Travel Indaba will take place from the 12th to the 15th   of May at the Inkosi Albert Luthuli Convention Centre in Durban in partnership with Durban Tourism and Tourism KwaZulu-Natal and the KwaZulu-Natal Film Commission.

Meetings Africa focuses on highlighting the African business events products and promoting closer collaboration for the continent sector’s growth. The show will again feature a dedicated educational programme that unites and builds partnerships, driving the business events sector forward. By connecting the best of the African business events industry with relevant buyers from across the globe, Meetings Africa creates an environment conducive to transacting and building quality connections.

Meetings Africa 2025 will commence with a Business Opportunity Networking Day (BONDay) on 24 February 2025, providing a platform for professionals to forge new partnerships, explore collaborative ventures, and gain invaluable insights from industry experts. This exclusive prelude sets the stage for the main event, ensuring attendees maximise their networking potential.

Under the theme, “Africa’s Success Built on Quality Connections”, Meetings Africa emphasises the importance of forging strong, meaningful relationships in driving the continent’s economic progress and industry innovation. The trade show will also provide a platform to showcase Africa’s leading and diverse business event offerings to decision-makers from key source markets worldwide.

Reflecting on Meetings Africa’s Success of 2024:

  • 382 exhibitors representing 22 African countries displayed the diverse and dynamic nature of the continent’s tourism landscape.
  • 371 international and local buyers were in attendance, with a total of 3,480 delegates engaged in the event, underscoring its significance in the global MICE (Meetings, Incentives, Conferences, and Exhibitions) calendar.
  • Over 8,150 meetings were conducted between buyers and exhibitors, highlighting the event’s role in creating substantial business opportunities.
  • The airline pavilion featured nine airlines, emphasising the critical role of aviation in connecting the continent.
  • 25 SMMEs (Small, Medium, and Micro Enterprises) displayed their innovative solutions, demonstrating Africa’s entrepreneurial spirit.
  • 179 members of the media provided extensive coverage, amplifying the event’s reach and impact.
  • In total, 63 countries were represented.

“Meetings Africa 2025 is not just a trade show; it’s a catalyst for business success,” said Minister of Tourism,  Patricia de Lille. “We look forward to welcoming exhibitors and buyers from our continent and from  around the world to South Africa.”

“Meetings Africa 2024 has had a significant impact on South Africa’s economy, contributing R420 million to the GDP and creating over 770 jobs. The event showcased the strength of South Africa’s business events industry as a key driver of economic growth, generating R27 million in national tax revenue and providing significant business opportunities for exhibitors. Beyond economic gains, Meetings Africa emphasised sustainable practices and supported small local businesses, provided great networking opportunities for exhibitors from the rest of the continent, further elevating South Africa’s profile as an attractive and appealing destination for global conferences and events,” Minister de Lille added.

Africa’s Travel Indaba focuses on showcasing the African continent’s leisure tourism products and promoting partnerships geared towards advancing the continent’s growth. Africa’s Travel Indaba will also lead with a Business Opportunity Networking Day featuring industry and business experts and leaders sharing knowledge. 

The 2024 edition of Africa’s Travel Indaba hosted 9280 registered delegates, marking an incredible 7% increase when compared to 2023. No less than 24,000 meetings were held between exhibitors and buyers.  Additionally, the event featured over 1200 exhibitors who displayed an impressive array of African tourism products and experiences.

The economic activities triggered by Africa’s Travel Indaba, from event infrastructure to accommodation establishments, restaurants, and shuttle services, were significant.

The direct economic impact on the city was no less than R226 million, with a spillover effect contributing an additional R333 million. The overall contribution to the city’s GDP exceeded R500 million, indicating significant economic benefits and over 1 000 jobs created, especially for the youth.

“For Africa’s Travel Indaba we look forward to working with all our partners to showcase the city of Durban and the greater Kwa Zulu-Natal province once again and, indeed, the rest of our country. Given the continent’s wide variety of tourism products and experiences, Africa’s Travel Indaba showcases a wide variety of exhibitors and continues to be the best Pan Africa leisure global trade show for all our buyers, exhibitors, media and other stakeholders,” Minister de Lille said.

Looking forward to 2025, both Meetings Africa and Africa’s Travel Indaba, will be tailored to  provide immersive experiences and provide excellent value for exhibitors, buyers and media alike.

By connecting the best of the African leisure and business events industry with relevant buyers from across the globe, both Meetings Africa and Africa’s Travel Indaba create an environment conducive to transacting and building quality connections.

  • Meetings Africa Dates:

24 February 2025: Business Opportunities Networking Day (BONDay)

25 – 26 February 2025: Exhibition Days

Venue: Sandton Convention Centre, Johannesburg

  • Africa’s Travel Indaba Dates:

12 May 2025: Business Opportunity Networking Day (BONDay)

13 -15 May 2025: Exhibition Days

Venue: Durban International Convention Centre

More announcements will be made on www.southafrica.net

Source: ATTA

Dutch charter airline resumes flights to East Africa

Bryan Obala

Kata_kenya

Mombasa, Kenya: TUI Fly’s resumption of flights reconnects Kenya’s coastal tourism to Europe, In a significant move for Kenya’s tourism industry, TUI Fly has resumed operations to Mombasa International Airport after a six-year break. The inaugural flight was greeted with enthusiasm by local stakeholders and government officials, marking a milestone in Kenya’s efforts to re-establish direct connections with European travelers. This return is expected to be a game-changer for the region’s tourism sector, stimulating the local economy and offering new travel options to European tourists seeking to visit Mombasa’s picturesque beaches, national parks, and cultural landmarks.

The Return of TUI Fly: A Key Development for Kenyan Tourism

After its suspension of flights to Mombasa in 2018 due to various market challenges, including changing demand patterns and the global downturn in travel, TUI Fly has once again resumed service to the coastal city. Known for operating flights to popular vacation destinations, TUI Fly’s return to Mombasa is seen as a direct response to the increasing need for enhanced connectivity between Europe and Kenya. Previously, TUI Fly had established regular direct routes linking Mombasa to several key European cities, providing travelers with convenient access to the region’s renowned beaches, wildlife parks, and rich cultural experiences.

The airline’s return comes at a time when Kenya’s tourism sector is focused on rebuilding and expanding following the disruptions caused by the pandemic. TUI Fly’s presence is expected to make a significant contribution to this recovery, especially by attracting more European visitors to Kenya’s coastal region, which had seen a gap in direct international flight options since TUI Fly ceased operations.

Boosting European Tourism to Kenya

Tourism is one of the key industries driving Kenya’s economy, and the return of TUI Fly to Mombasa aligns with efforts to revive the sector. The European market is a crucial source of tourists for Kenya, particularly for the coastal city, which is known for its white sandy beaches along the Indian Ocean, the diverse marine life in its coastal waters, and national parks that are home to Africa’s famed wildlife. By re-establishing direct flight routes, the airline will help to improve the accessibility of Mombasa as a holiday destination, making it easier for European travelers to visit the region. This is particularly important as international travel is rebounding after pandemic-related restrictions, and many tourists are looking for new and safe destinations.

The resumption of services will also help alleviate some of the transportation barriers that have hindered the tourism industry since TUI Fly’s departure. It is expected that the presence of a major European carrier like TUI Fly will stimulate demand for both leisure and business travel to the region, further strengthening Kenya’s position as a key destination in East Africa.

Economic Impact and Future Prospects for Kenya’s Hospitality Sector

The renewed route between Mombasa and Europe is likely to have a ripple effect across Kenya’s hospitality and tourism industries. Increased tourism from Europe is expected to directly benefit hotels, resorts, safari lodges, and other related businesses along Kenya’s coastline. Additionally, the renewed flight connection will bolster local economies by increasing demand for services such as transport, dining, and entertainment. The wider regional economy is also set to gain from enhanced visitor spending, which can foster job creation and further investment in tourism infrastructure.

Kenya’s tourism authorities have been actively working to expand the country’s appeal to international markets by promoting its natural beauty, rich cultural heritage, and abundant wildlife. With TUI Fly’s return, Kenya is poised to continue attracting more tourists, particularly in the post-pandemic era, where travelers are increasingly looking for unique experiences in destinations that are both exotic and accessible.

What TUI Fly’s Return Means for Global Travelers

TUI Fly’s return to Mombasa will not only benefit the Kenyan tourism industry but will also provide European travelers with more direct options for holidaying in one of East Africa’s most scenic locations. The route will likely become popular with tourists seeking an escape to the Indian Ocean coast, where they can explore Kenya’s coastal culture, wildlife reserves, and enjoy a variety of beach activities. The availability of direct flights will make it easier for tourists to travel to Mombasa, reducing the need for layovers or connecting flights that were previously required to reach the region.

This move is also expected to drive competition among other carriers serving the region, potentially leading to improved services and additional flight options for travelers. For European tourists, the return of TUI Fly could also open the door to more budget-friendly travel opportunities to Kenya, as the airline’s presence could encourage other carriers to increase their flights to Mombasa.

The Re-emergence of Kenya as a Premier Tourism Destination

In light of the renewed connection, the Kenyan government is expected to take proactive steps in marketing the region as an ideal travel destination. The proximity of Mombasa to renowned wildlife reserves like Tsavo National Park, along with the cultural experiences available in the city, makes it an attractive option for both adventure travelers and luxury seekers alike. This emphasis on tourism development will likely inspire more investments in local infrastructure, further improving the overall travel experience in the region.

Key Takeaways:

  • TUI Fly’s return to Mombasa strengthens Kenya’s tourism sector by improving European connectivity.
  • Direct flights from major European cities will enhance access to Kenya’s coastal regions, attracting more visitors.
  • Tourism and hospitality industries in Kenya are expected to benefit economically from the increased influx of international travelers.
  • Post-pandemic recovery efforts are bolstered as direct international connections are re-established.
  • European travelers will have greater ease in accessing Mombasa, expanding their travel options.

The return of TUI Fly not only helps Kenya’s tourism industry but also signifies the broader trend of recovery in global travel post-pandemic. As the demand for travel to African destinations increases, Kenya stands to benefit from being a preferred destination for European tourists looking to explore new and culturally rich regions. Increased flight connections also contribute to greater global interconnectivity, making it easier for travelers from various continents to visit emerging destinations in East Africa.

12 Days to AirAsia’s Inaugural Flight

As AirAsia’s inaugural flight to Nairobi approaches, excitement is reaching a fever pitch, and for good reasons! Kenya is not only the first African country that AirAsia will fly to, but also the gateway to a groundbreaking connection between the continents of Africa and Asia.

To commemorate this historic event, AirAsia is launching a massive week-long sale, offering unbeatable deals on flights to a wide range of destinations.

AirAsia BIG SALE is back !

Booking period:  now until 10th November 2024.

Travel period: 21st April to 28th March

Log on to your agency portal account here and BOOK NOW!

Click here for a fly-thru connections list for your reference.

Our Kenyan office, the first in Africa, is now open for business. Visit us Monday to Saturday for tailored assistance.

You can also reach us at +254 113 000 333 or reservations@airasiaafrica.com for more information.

Happy selling!

New Coast Tourism Circuit Launched to Boost Visitor Numbers

A new Coast Tourism circuit in partnership with the Ministry of Tourism and Wildlife has been launched.

The initiative intends to create a robust National, County governments and private sector strategy to increase the number of tourists. It will involve rigorous marketing of available destinations both locally and internationally, besides creating more appealing packages.

During the launch CS Tourism and Wildlife Rebecca Miano said the move will involve rigorous marketing and resources mobilisation by all stakeholders. “We want to be more organized, we are going to address issues and come up with a unified work plan, “said CS Miano. She said the country had been hard hit by COVID 19 leading to low numbers of visitors.

The CS said the industry has since recovered and the ministry is targeting 2.5 m visitors in 2024. The target is to reach 3 million by 2026 and 5 million by the year 2027. “Tourism is the biggest earner of foreign currency, we want to train our youths to become goodwill ambassadors, their innovation and creativity will drive the industry growth, “said the CS.

The CS later paid a courtesy call to Mombasa Governor Abdullswamad Shariff Nassir CS Miano said the partnership with Mombasa was very crucial as the county was a top tourism destination. “We look forward to having a robust interaction and have results through an increase in the number of tourists, “said Miano.

The Governor said the county intends to put up more development at Mama Ngina park and urged the national government to revert it to county management. He said the new partnership will increase the number of tourists visiting Mombasa as a top destination. He said the newly launched circuit will bring together teams from different counties to come up with a unified strategy.