Kenya to introduce multiple-entry e-travel pass for cruise ships

The announcement was made by President William Ruto during the arrival of the MS Norwegian Dawn, the largest cruise liner to ever dock at the port, carrying over 3,000 passengers and crew.

The new system is expected to eliminate paperwork delays and allow tourists to freely explore Kenya’s cities and national parks during their stay, further positioning the country as a premier cruise destination.

“We will be changing our Visa and ETA to make it easier and seamless to enter the country so that there is no paperwork or unnecessary delays for visitors. We have agreed with the management of the port to ease the process so that tourists on cruises can visit our cities and parks with a lot more ease. Those on the cruises should be able to access the city for the duration that the cruise ship remains docked at the port” Said President Ruto.

The MS Norwegian Dawn which docked at the port of Mombasa Sunday morning is the largest vessel to ever dock at the port with over 3000 people onboard.

“This morning, 800 tourists have left the Norwegian Dawn to explore different destinations including, the Amboseli National Park and other destinations in the city of Mombasa and its environs. The Norwegian Dawn has docked at the port with 2,200 tourists and over 900 crew. We are working with the county of Mombasa and the Ministry of Tourism to deepen and expand our tourism product beyond beach tourism and safari going into ecotourism and cultural tourism to ensure we attract more people and create more job opportunities.” President Ruto added.

According to Tourism Cabinet Secretary Rebecca Miano Kenya is set to receive 8 cruise ships throughout the cruise ship season.

“Kenya is emerging as one of the favorite cruise ship destinations. Cruise tourism was one of the top-performing sub-sectors. The Norwegian Dawn is the biggest ship we have received in the last 10 years.” CS Miano added.

Kenya received 6,561 cruise tourists last year with the subsector growing by over 163.5%. The rollout of a multiple-entry Electronic Travel Authorization (ETA) coupled with increased investment at the ports is expected to boost cruise tourism by attracting more vessels to the port of Mombasa.

The multiple-entry ETA will enable cruise tourists seeking to explore the city of Mombasa to move freely between cruise ships and the city without requiring authorization each time they leave the ship.

Source: KBC.

International tourism in Kenya, 15% growth in 2024

International tourism in Kenya is still growing. In 2024, the increase over the previous year was 15%, with the ‘wall’ of 2 million visitors broken through for the second consecutive season. This is an excellent result, considering that the United Nations, in their report, estimated a global growth in tourism of around 5%.
This was announced yesterday by the Kenyan Minister of Tourism, Rebecca Miano, during a press conference in Mombasa. The first data released, pending the annual report that will give us more specifics, speak of approximately 2.4 million tourists, compared to 2.9 million in 2023 and even 1.4 million in 2022, the first year of post-COVID recovery.
Income from the hospitality and travel sector is also increasing: from around 377 billion shillings in 2023 to 452 billion in 2024, an increase of around 20%.

The upward trend also concerns domestic tourism, which has increased by 12% in terms of overnight stays, from 4,618,094 in 2023 to 5,173,966 in 2024. This is also due to conferences, trade fairs and events, for which the numbers are no longer mainly those of the capital Nairobi, but also those of the coast, which with the construction of new conference rooms in hotels, has an increasing potential for attraction. The MICE (Meetings, Incentives, Conferences and Events) category accounts for almost a third of tourism and is growing by more than 10%.
From the first data transmitted, the United States is confirmed as the first nation from which tourists come, with safari, business, social and diplomacy as the main activities. But in the influx of foreign visitors we must also consider the two ‘neighbours’ who, with just under 10% each, represent the first African markets of origin. While we wait to find out the figures for Italy, where there is talk of a ‘significant increase’, we do know that the biggest increase in tourist arrivals compared to the previous year is from China, with almost 30 thousand more visitors than in 2023. 

While it is true that the USA is in first place, as a continent it is always Europe that represents the greatest external force, with 28% of intercontinental arrivals, while the African market always represents a higher percentage (around 40%), or almost one million entries per year.
Finally, this year’s projections are optimistic. It will be difficult to reach 3 million, the threshold expected by 2027 (with the dream of 5 million tourists in 2030), but the gradual increase is a given.
It will be essential to continue opening up to all airlines that wish to land or return to Kenya, in the so-called ‘open skies’ policy that creates competitiveness and lowers prices, as well as improving infrastructure and services.

Source: Malindi kenya

How Can Kenya’s Tourism Earnings, Reaching Ksh 452B, Boost Its Global Appeal and Shape the Future of Travel in East Africa?

Kenya’s tourism industry saw a remarkable growth in 2024, with the country earning a total of Ksh 452.2 billion, marking a significant 20% increase from the Ksh 377.5 billion recorded in the previous year. According to reports, the tourism sector has been thriving, driven by various factors, including strategic marketing efforts, diversification of tourism products, and the introduction of new scheduled flights, all of which have attracted more international visitors.

Tourism’s Impact on Kenya’s Economy

Tourism remains one of Kenya’s most vital economic sectors, ranking as the second-largest foreign exchange earner after agriculture. Agriculture, contributing around 70% to the nation’s Gross Domestic Product (GDP), has long been the dominant industry in Kenya. However, tourism has consistently played a significant role in supporting the country’s economy. The impressive growth in earnings demonstrates the sector’s resilience and its potential to provide additional support to the national economy, helping it withstand fluctuations in other sectors.

In 2024, the number of international tourists visiting Kenya reached 2.4 million, which is a notable increase. The surge in arrivals is attributed to aggressive marketing campaigns, effective product diversification in the tourism sector, and the opening of new scheduled flights, all of which have made Kenya more accessible to global travelers.

Key International Markets for Kenya’s Tourism

Kenya’s top source of international tourists in 2024 was the United States, which accounted for 12.8% of the total arrivals. This market has consistently been a strong contributor to Kenya’s tourism industry. Following the U.S., neighboring countries Tanzania and Uganda ranked second and third, respectively, contributing significantly to the increase in regional tourism.

Moreover, there were 975,883 tourists from the African continent alone, which made up 40.8% of the total international arrivals to Kenya. This rise in African tourists highlights the growing interest within the region, with more African travelers discovering Kenya’s rich cultural heritage, wildlife, and scenic landscapes. The increased interest in Kenya from these regions suggests a rise in intra-African tourism, presenting opportunities for local tourism-related businesses to tap into this growing demand.

Bed Night Occupancy and Its Growing Impact

The rise in international visitors has also been reflected in the increase in bed night occupancy, which surged by 12% to reach 5.17 million nights in 2024. This growth is a clear indicator of the thriving hospitality sector and the expanding demand for accommodation options across Kenya. As international arrivals continue to rise, the number of overnight stays and the overall tourism expenditure is expected to grow, benefiting the local economy by supporting hotels, lodges, restaurants, and other tourism-related services.

Tourism Targets for the Future

Looking ahead, Kenya aims to continue building on the momentum gained in 2024. The tourism sector’s new targets for 2025 include attracting at least 3 million international tourists and increasing the earnings from tourism to Ksh 560 billion. These ambitious goals highlight the government’s commitment to furthering the growth of tourism in Kenya and establishing it as a leading destination for global travelers. The emphasis on expanding marketing efforts, developing new tourism products, and improving infrastructure will be crucial in achieving these targets.

Global Impact on Travel and Tourism

Kenya’s tourism growth has far-reaching implications, not only for the country but also for the global travel industry. With the increased number of international tourists and the sector’s growing contributions to Kenya’s GDP, more travel companies, international airlines, and hospitality providers are likely to focus on Kenya as a primary travel destination. This increased interest will help diversify the global tourism market, encouraging more travelers to explore the unique offerings that Kenya has.

This growth could also have a ripple effect on neighboring countries as they benefit from the rising number of tourists in East Africa. As Kenya becomes an even more significant player in the international tourism sector, travelers from different parts of the world may start exploring the wider region, thereby benefiting other East African countries with similar attractions.

The growing appeal of Kenya’s natural wonders, such as the world-famous Maasai Mara, Amboseli National Park, and the beaches along the Indian Ocean, will likely continue to drive tourism interest. Additionally, Kenya’s expanding tourism infrastructure, such as improved transport connections and accommodations, will help support the increasing number of visitors, making the country more accessible and welcoming to global travelers.

A Bright Future for Kenya’s Tourism

Kenya’s tourism industry has demonstrated impressive growth in 2024, driven by increased international arrivals, strategic marketing efforts, and the development of new tourism products. With a strong economic contribution, tourism continues to be a key pillar of Kenya’s economy, second only to agriculture. The government’s ambitious plans for 2025 show a clear vision for sustained growth in the tourism sector. As Kenya’s appeal as a global travel destination continues to rise, the effects on the global travel industry will be significant, leading to greater regional collaboration and a stronger position for Kenya on the world stage.

Source: Travel and tour world

Advanced Distribution Capabilities: Transforming Business Travel Across Africa

The business travel industry is undergoing a major transformation, driven by the demand for more efficient, dynamic, and customer-focused distribution systems. At the forefront of this evolution is New Distribution Capability (NDC), which is reshaping how travel services are accessed and delivered. For African travel agents, hoteliers, and travel management companies (TMCs), these advancements provide an opportunity to address existing challenges, improve efficiency, and unlock new revenue streams.

Today’s corporate travelers expect a seamless booking experience, complete with diverse inventory, dynamic pricing, and personalized options. From loyalty-based promotions to tailored room preferences and flexible payment methods, the demand for intuitive and comprehensive platforms is growing rapidly. Yet, many TMCs struggle with “leakage”, where travelers book outside preferred channels due to limited inventory, poor user experiences, or insufficient payment solutions. In some programs, leakage rates reach as high as 50%, underscoring the need for better systems to retain traveler trust and enforce corporate compliance.

The Role of Advanced Distribution Capabilities

Advanced distribution systems are redefining how inventory is accessed and utilized, streamlining the business travel ecosystem. These systems allow TMCs to overcome traditional limitations by offering more comprehensive solutions to travelers.

Key Features of Advanced Distribution Systems:

  1. Expanded Inventory Access
    TMCs can now provide a full range of options, including corporate rates, loyalty-based discounts, and promotional offers, all within a single platform. By eliminating the need for external consumer channels, these tools increase traveler confidence in preferred booking paths.
  2. Enhanced Personalization
    Travelers increasingly expect booking options tailored to their preferences, such as room types, add-ons like breakfast, or loyalty perks. Attribute-based shopping empowers hoteliers to deliver these customized experiences, boosting satisfaction and driving additional revenue.
  3. Seamless Payment Solutions
    Payment challenges remain a pain point in business travel. Modern systems integrate virtual payment options and global transaction strategies, simplifying processes for travelers and reducing administrative burdens for TMCs.
  4. Centralized Multi-Sourcing
    By aggregating content from GDS, OTAs, and direct hotel connections, these platforms create a centralized hub for rates and availability. This reduces booking fragmentation, improves compliance, and simplifies reporting for corporate buyers.

Opportunities for Hoteliers

For African hoteliers, these advancements present opportunities to enhance revenue and competitiveness. By leveraging dynamic pricing for room attributes and bundled services, hotels can optimize revenue while creating more engaging booking experiences. Additionally, direct connections to intermediaries like DerbySoft reduce reliance on third-party platforms, cutting distribution costs and improving inventory control.

Loyalty integration also plays a critical role, as modern tools enable hotels to extend loyalty benefits at the point of booking, strengthening relationships with customers and boosting program enrollment.

Challenges and Collaboration

While these innovations offer immense potential, challenges persist. Many African hotels still operate on fragmented technology stacks, with outdated property management systems (PMS) and central reservation systems (CRS). Additionally, unlike the airline industry, where NDC adoption has been standardized, the hotel sector struggles with inconsistent implementation. Collaboration across TMCs, hoteliers, and technology providers is essential to overcome these barriers.

A Path Forward for Africa’s Travel Industry

For the African travel industry to thrive, stakeholders must prioritize traveler-centric experiences, invest in cutting-edge technology, and foster partnerships that align with operational goals. By embracing advanced distribution capabilities, they can not only improve efficiency and personalization but also integrate sustainability initiatives and duty of care for corporate clients.

These advancements are reshaping the future of business travel, offering unparalleled opportunities for innovation and revenue growth. African travel agents and hoteliers must adapt now to remain competitive in an evolving market, leveraging tools that enhance both traveler satisfaction and operational success.

Source: Travel news africa

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Visits to Dubai up 9% YOY, with 18.72 million int’l visitors in 2024

DUBAI — Dubai welcomed 18.72 million international overnight visitors from January to December 2024, a 9% year-over-year increase that surpasses the previous record of 17.15 million in 2023, according to data from the Dubai Department of Economy and Tourism (DET).

Impactful local and international partnerships, creative and targeted global campaigns, and major events were among the key contributing factors that drove Dubai’s tourism sector to another record-breaking year in 2024.

Key infrastructure projects include the expansion of the Al Maktoum International Airport (DWC).

“Dubai’s remarkable tourism performance in 2024 reflects the sustained commitment and strategic efforts of our extensive network of partners and stakeholders,” said His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai). “Our market strategy, built on bespoke and diversified campaigns, has been pivotal in showcasing Dubai’s diverse tourism offerings to the world, and we have leveraged strong partnerships with private and public sector organizations and individuals to enhance our global reach and promote Dubai as a leading hub for business, leisure, and innovation.”

He added: “As we aim to build on this momentum throughout 2025, we are committed to maintaining the highest standards of service and continuously innovating to exceed expectations, whether for tourists visiting for the first time, or for loyal repeat guests and residents exploring the city and enjoying its lifestyle offerings.”

NEW OPENINGS SPUR HOTEL SECTOR PERFORMANCE

Dubai’s hotels contributed significantly to the city’s performance. Spurred by a series of high-profile new openings – including, but not limited to, One&Only One Za’abeel, SIRO One Za’abeel, and The Lana Dorchester Collection – Dubai’s hotel inventory at the end of December 2024 comprised 154,016 total available rooms across 832 establishments, compared to 150,291 rooms at 821 establishments in 2023.

The pipeline of new properties includes the upcoming Jumeirah Marsa Al Arab and the Mandarin Oriental Downtown.

Performance on key hotel metrics remained strong in 2024, with average occupancy for the hotel sector growing to 78.2%, up from 77.4% in 2023, and occupied room nights rising to a high of 43.03 million, representing 3% growth compared to 41.70 million in 2023.

PROMOTIONAL CAMPAIGNS & EVENTS

Supported by key stakeholders and partners, DET’s creative global campaigns and in-market activities highlighted the city’s multi-faceted touristic appeal and kept Dubai top-of-mind for international tourists.

Global campaigns in 2024 included ‘Dubai, What’s Not To Love?’, which positioned the city as a destination of choice for winter. The latest campaign, ‘If You Go, You Know’, featured Dubai’s residents showcasing their favourite parts of the city.

Dubai’s unique gastronomy scene is a big driver for tourism, with thousands of establishments, from local hidden gems to internationally renowned brands.

Also of note, Dubai is among the top five safest cities in the world with a safety index of 83.7, according to findings revealed by Numbeo’s mid-2024 Safety Index by City rankings.

Some of the city’s biggest events in 2024 included the eighth edition of the Dubai Fitness Challenge, which attracted a best-ever 2.7 million participants, and the Dubai Shopping Festival, which celebrated its 30th edition.

Trade shows, industry exhibitions and MICE sector events attracting thousands of visitors and exhibitors in 2024 included GITEX Global, with 200,000 attendees, the highest in its 44-year history, as well as and Arabian Travel Market (46,000 attendees). Consolidating the city’s position as the world’s leading meetings destination, Dubai last year secured the hosting of 437 future events, driven by Dubai Business Events (DBE), part of DET and the city’s official convention bureau.

WHAT’S NEXT

Work has started on the new AED128 billion passenger terminal at Al Maktoum International Airport (DWC), which will be the largest in the world when fully operational and will ultimately enable the airport to handle a passenger capacity of 260 million annually.

Aligned with the Dubai 2040 Urban Master Plan and supporting initiatives to transform Dubai into a ‘20-Minute City’, Dubai Metro’s Blue Line extension will stretch 30 kilometres, connect 14 stations and serve an expected population of about one million people.

DET is also actively engaging with investors and operators in the hospitality space, to explore opportunities to bring more brands and offerings into the city, further diversifying the range of options available to visitors and residents, and across new and developing districts, including Palm Jebel Ali and Dubai South.

Dubai will also continue to leverage innovation and new technologies like AI and VR to create personalized and immersive experiences for new and repeat visitors. The Visit Dubai mobile app uses AI to offer tailored recommendations, while virtual tours allow tourists to explore attractions before their trip. AI is also being used for biometric hotel check-ins and automated immigration processes at DXB.

Source: Travel week

South Africa Readies for Meetings Africa 2025

As the clock ticks down to the 19th edition of Meetings Africa (MA) 2025, South Africa is poised to host what promises to be a transformative gathering for the global business events sector.

Scheduled to take place at the Sandton Convention Centre in Johannesburg from February 25 to 26, this prestigious event, organised by South African Tourism in collaboration with Gauteng Tourism Authority, Johannesburg Tourism Company, and the Sandton Convention Centre, is set under the theme of “Africa’s success built on quality connections”.

At the recent media launch held at the Johannesburg Stock Exchange, Tourism Minister Patricia de Lille underscored the significance of this event in bolstering the African business events industry.Expand article logo  Continue reading

“The objective of shows like Meetings Africa is to ensure that Africa gets its fair share of this business events market.

“In the same spirit, Meetings Africa 2025 will highlight the economic benefits of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, positioning the event as a driver of investment, innovation, and job creation throughout Africa,” De Lille stated.

Source: msn.

Zambia Launches Study to Harness MICE for Tourism Sector Growth

The Ministry of Tourism, in partnership with the Zambia Institute for Policy Analysis and Research (ZIPAR), has launched a groundbreaking study titled “Harnessing Meetings, Incentives, Conferences and Exhibitions (MICE) for Zambia’s Tourism Sector Growth.” 

This research explores the vast potential of MICE tourism in driving economic growth, creating jobs, and positioning Zambia as a leading business tourism destination in Africa.

MICE tourism plays a crucial role in diversifying Zambia’s tourism beyond leisure travel. Its ability to attract high-value business travelers, stimulate infrastructure development, and enhance global visibility presents a strategic opportunity for Zambia’s economic advancement. 

The study highlights the potential for Zambia to tap into a sector that is projected to reach $1.44 trillion globally by 2025. In the past two years alone, Zambia has seen a 67.5% revenue increase from MICE activities.

At the study launch, Minister of Tourism, Rodney Sikumba, expressed the government’s commitment to unlocking the full potential of MICE tourism in Zambia. “Zambia has the capacity to become a preferred destination for international conferences and business events. 

This study provides a blueprint for improving infrastructure, streamlining policies, and attracting investment to strengthen our competitiveness in the global MICE market,” Sikumba said.

He urged stakeholders, including government agencies, the private sector, and development partners, to collaborate in implementing the study’s recommendations. By harnessing MICE tourism, Zambia can achieve sustainable growth, boost foreign direct investment, and create a more resilient tourism sector.

Zambia Institute for Policy Analysis and Research (ZIPAR) Interim Executive Director, Mr. Zali Chikumba, emphasized that the study serves as a roadmap for the nation’s tourism strategy. It offers clear guidelines for attracting more MICE activities and boosting economic growth. 

Chikumba noted the importance of aligning Zambia’s natural assets with global MICE trends to position the country as a premier business tourism destination in Africa.

Source: Efficacy News

African Union Pushes for Visa-Free Travel to Boost Regional Integration

The 38th African Union (AU) Summit has brought the call for a visa-free Africa to the forefront, with leaders, policymakers, and business stakeholders urging governments to dismantle travel barriers that hinder the continent’s economic growth and integration. The African Union Commission (AUC) and the African Development Bank (AfDB) have jointly emphasized the need for accelerated action to remove visa restrictions, which continue to obstruct intra-African trade, labor mobility, and innovation.

Speaking at the High-Level Strategic Dialogue on Accelerating Visa-Free Movement for Africa’s Transformation on February 12, AU officials highlighted the contradiction between Africa’s vision of regional integration and the reality that many Africans still require visas to travel within the continent. Ambassador Albert Mudenda Muchanga, AU Commissioner for Economic Development, Trade, Tourism, Industry, and Minerals, stated, “We cannot talk about a united Africa if Africans themselves cannot move freely within their own continent. It is time for our governments to evaluate what has worked and what has not worked”.

The Africa Visa Openness Index, a collaborative effort by the AfDB and AUC, has consistently revealed slow progress in easing travel restrictions. While countries like Rwanda, The Gambia, Seychelles, Benin, and Ghana have embraced visa-free policies, many others remain restrictive. Over 50% of African nations still require visas for most African travelers, creating significant barriers to labor migration, business, and trade.

Nnenna Nwabufo, Vice President for Regional Development at AfDB, stressed that achieving an integrated Africa requires “bold leadership and collective commitment to dismantle visa barriers.” Similarly, Rwanda’s Minister of Trade and Industry, Prudence Sebahizi, underscored the importance of aligning free movement with trade facilitation under the African Continental Free Trade Area (AfCFTA), noting that “goods do not move themselves; people move them”.

To accelerate progress, the AU and AfDB have launched the 2025 Visa-Free Roadshow, a campaign aimed at engaging policymakers, businesses, and civil society to promote visa liberalization. The initiative will showcase success stories, highlight economic benefits, and push for political commitments to break down travel barriers. This effort aligns with the AU’s Agenda 2063, which envisions a borderless Africa.

As the AU Summit continues, the push for visa-free movement remains a critical topic. Leaders are being urged to translate policy commitments into concrete actions, with the overarching message being clear: free movement of people is essential for Africa’s prosperity. By removing visa restrictions, the continent can unlock its full potential, fostering economic growth, innovation, and unity.

Source: Travel News Africa

Kenya Targets Australian Market with New Tourism Campaign

Kenya is stepping up efforts to unlock the potential of the Australian travel market as part of a strategic push to boost international arrivals.

Speaking during a high-level engagement with tourism stakeholders and media in Melbourne, Cabinet Secretary for Tourism and Wildlife, Hon. Rebecca Miano, underscored the immense growth opportunities in the Australian market and highlighted the longstanding historical ties between the two nations.

“Australia has always been a valued tourism partner for Kenya, and we are eager to re-engage with Australian travellers, making up for lost time during the Covid-19 pandemic. With our unparalleled wildlife, breathtaking beaches, and rich cultural heritage, Kenya is ready to deliver the unforgettable and authentic experiences that Australian travellers seek,” CS Miano stated.

In 2024, Kenya welcomed 27,396 Australian visitors, a number the CS is optimistic will significantly increase as the country strengthens its tourism links with Australia.

As part of her visit to key Australian cities, CS Miano will hold discussions with leading tour operators, and interact with the Kenyan diaspora community. She reiterated the Ministry’s commitment to showcasing Kenya’s diverse tourism offerings, tapping into Australia’s growing appetite for travel experiences that encompass culture, cuisine, wellness, wildlife, and adventure.

“We want to captivate the Australian market with the magic that is Kenya. Whether travelers seek adventure, relaxation, or meaningful cultural connections, Kenya has something special to offer. Our discussions with tour operators will focus on making travel to Kenya seamless and irresistible for Australians,” she added.

The Kenyan diaspora remains a crucial pillar of the country’s tourism agenda, and the CS’s engagements in Australia align with the “Ziara Kenya: One Diaspora, One Tourist” campaign. This initiative seeks to rally the diaspora community to serve as ambassadors for Kenyan tourism, encouraging more Australians to visit.

Australia ranks 6th globally in international tourism expenditure, with Australians spending over USD 41.4 billion annually on outbound trips — a market Kenya is keen to tap into.

CS Miano also took the opportunity to commend the Kenya 7s rugby team for their recent participation in the Perth 7s tournament, noting the event’s role in enhancing Kenya’s visibility on the global stage and boosting the country’s growing sports tourism sector.

“As we continue to market Kenya’s diverse tourism offerings, sports tourism will remain a key focus. The electrifying reception and appeal of our Kenya 7s team at the Perth 7s showcased our country’s sporting excellence while also serving as a powerful platform to drive interest in Kenya as a travel destination. Such impactful showcases by our sports ambassadors help place Kenya on the global map, inspiring tourism growth,” she remarked.

With renewed focus and strategic partnerships, Kenya is positioning itself as a top destination for Australian travellers, promising a vibrant mix of adventure, heritage, and world-class hospitality.

Source: Voyages Afriq