Discover the Beauty and Potential of Eldoret with Kenya Airways

Renowned as the home of champions with beautiful lush highlands, natural beauty, and cultural heritage, Eldoret is now the 44th Kenya Airways destination. Kenya Airways recently relaunched its flight services to and from Eldoret effective March 25th, 2024.

Driven by its mission “To propel Africa’s prosperity by connecting its people, cultures, and markets.” Kenya Airways reintroduced its flights to connect Eldoret to the world and the world to Eldoret for tourism, trade, sports and culture. With 6 weekly flights, the schedule is perfect for sportsmen and sportswomen coming to train from abroad who want a seamless connection, for the business community who want to travel to explore opportunities, for students traveling to study, for family and friends traveling as well as tourists who want to explore the regions hidden wonders.

The service was first introduced with 5 weekly flights and in June, Kenya Airways responded to market demand and increased the flights to 6 weekly flights to provide customers with flexible travel options. The flights also offer seamless connectivity for international travel to and from other KQ destinations across the world. Guests travelling to and from Eldoret will also be eligible to earn Asante Reward points every time they fly with Kenya Airways.

New Schedule:

Unlocking East Africa’s potential as a premier medical tourism destination

East Africa’s healthcare sector has been on a transformative journey, driven by a decentralized government system and expanding infrastructure. The region is poised to become a top destination for medical tourism, tapping into its potential to offer world-class healthcare services to both local and international patients.

In a recent interview on CNBC Africa, Rashid Khalani, CEO of Aga Khan University Hospital in Nairobi, Kenya, discussed the advancements, opportunities, challenges, and collaborative efforts needed to unlock East Africa’s potential as a premier medical tourism destination. Khalani highlighted the strengths and opportunities that Kenya and the region possess in becoming a hub for medical tourism. He emphasized Kenya’s liberal visa regime, political and economic stability, excellent infrastructure, and investments in human resource capacity within the healthcare sector as key factors that position the country for success in medical tourism.

The CEO underlined the importance of quality healthcare services over just infrastructure, emphasizing the significance of skilled professionals and advanced technology in delivering superior patient care. When discussing the economic impact of medical tourism, Khalani pointed out that while there is no documented study on the exact figures, the potential for revenue generation in the industry is substantial.

Citing examples from countries like India, Turkey, and Dubai, where medical tourism contributes tens of billions of dollars to the economy, Khalani believes that East Africa, particularly Nairobi, could similarly benefit from this lucrative market. He estimated that the region could attract hundreds of millions of dollars annually through medical tourism, given the right investments and strategies.

However, Khalani acknowledged the challenges hindering East Africa’s path to becoming a top medical tourism destination, with a key focus on the lack of a robust manufacturing base for medical supplies and equipment. He emphasized the importance of building sustainable supply chains and investing in local manufacturing to reduce costs and enhance the region’s competitiveness in the global medical tourism market.

Khalani also stressed the need for ongoing investments in human resource capacity, particularly in subspecialized training for medical professionals, to elevate the quality of healthcare services and meet the diverse needs of patients seeking treatment in the region. Collaboration among East African governments was identified as a crucial component in advancing the medical tourism agenda. Khalani called for countries in the region to work together on joint manufacturing projects for medical devices and equipment, creating a tax-friendly environment to facilitate the seamless movement of goods and people across borders.

By pooling resources and expertise, East African countries could enhance their collective capacity and attractiveness as a medical tourism destination. Reflecting on the current state of infrastructure in East Africa, Khalani acknowledged progress but noted that significant development efforts are still required. While individual healthcare institutions like the Aga Khan University Hospital have made substantial investments in technology and quality enhancements, there is a broader need for infrastructure development across the region to support the growth of medical tourism. Khalani’s insights shed light on the journey ahead for East Africa as it strives to establish itself as a premier destination for medical tourism.

By addressing challenges, fostering collaboration, and prioritizing investments in healthcare infrastructure and human capital, the region can unlock its full potential and offer world-class healthcare services to a global clientele.

Source CNBC Africa.   

Ethiopian Airlines Claims Skytrax’s Best Airline in Africa Title for Seven Years in a Row

Ethiopian Airlines, the largest airline group in Africa, keeps its top spot as the Best Airline in Africa and three other categories at the 2024 SKYTRAX World Airlines Award held in the UK. Ethiopian took the crown for multiple other prestigious accolades with the Best Airline in Africa title for seven consecutive years. 

Ethiopian has been honored with the titles for:

  • Best Airline in Africa for seven years in a row,
  • Best Business Class in Africa for six years in a row,
  • Best Economy Class in Africa for six years in a row,
  • Best Economy Class Onboard Catering in Africa.

Sending his congratulatory message on the award, Mr. Mesfin Tasew, Ethiopian Airlines Group CEO said: “We are pleased to have proudly received the prestigious Skytrax World Airlines 2024 award for the seventh consecutive year. At Ethiopian Airlines, our unwavering dedication to customer-centric innovation has been pivotal to our success. We remain at the forefront of the aviation industry by continually adopting cutting-edge technology to elevate our passengers’ experience.”

Edward Plaisted, CEO of Skytrax said, “We congratulate Ethiopian Airlines on winning this top award as Africa’s Best Airline for a seventh successive year and this level of consistency is a fabulous achievement that the Ethiopian Airlines management and staff should be very proud of.”

The World Airline Awards are wholly independent and impartial, introduced in 1999 to provide a customer satisfaction study that is truly global. Travelers across the world vote in the largest airline passenger satisfaction survey to determine the award winners. The awards are referred to by media around the world as “the Oscars of the aviation industry”.

These accolades, from the reputable SKYTRAX World Airlines Award, showcase our commitment to sustainability in our business and the services we provide. They are dear prizes from our esteemed customers through their vote of confidence and an achievement realized through the hard work of all employees throughout the Ethiopian network.

                                  Together, We Can Achieve More!

Read more

With 14 Weekly Flights to Choose From, You Can Fly To Dubai At Your Convenience With Kenya Airways

Shopping. Beaches. Food. Dessert drives. Water Adventures. Culture. Architecture. Business…the allure of Dubai is unending, and Kenya Airways has made travel to Dubai convenient for customers by providing 14 weekly flights.

Whether you are traveling for business or leisure, the Kenya Airways flight schedule is conveniently crafted to get you there on time. If you prefer a night flight to get you there on time to start your activities early morning or if you prefer a morning flight to ensure you settle and catch up with your appointments in the afternoon, KQ has a wide variety of flights for you to choose at competitive fares.

In response to demand from guests, Kenya Airways has flights to Dubai from two cities in Kenya i.e. Nairobi and Mombasa providing guests with the option to depart from Jomo Kenyatta International Airport, Nairobi or Moi International Airport, Mombasa. With 11 weekly flights from Nairobi to Dubai and 3 weekly flights from Mombasa to Dubai, Kenya Airways offers direct flights to ensure guests' needs are catered to.

That’s not it. KQ ensures an elevated customer experience and satisfaction by using the Airbus A332 & Boeing B737 on this route which are renowned for space and increased passenger comfort. The choice of aircraft also ensures that guests traveling for business or trade have enough baggage capacity.

Why choose Kenya Airways as your travel partner of choice? Kenya Airways promises unmatched professional hospitality with an African touch from friendly crew and gives guests a chance to earn redeemable Asante Reward points every time they choose Kenya Airways.

Dubai Destinations campaign launches new phase celebrating summer season

DUBAI: A new phase of the Dubai Destinations campaign is inviting residents and visitors to create unforgettable memories this summer by exploring Dubai’s vibrant offerings and discovering a wide range of captivating experiences and activities.

A celebration of the city’s unique appeal across all seasons, the Dubai Destinations campaign seeks to spotlight the city’s top-rated attractions, with an emphasis on the unique experiences that set the emirate apart as one of the world’s most captivating destinations. The collaborative campaign, implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), harnesses the power of storytelling to further raise the city’s profile as a leading global destination.

The latest phase of the campaign will capture the essence of Dubai as a unique summer destination by focusing on beach destinations, waterparks, indoor activities, and luxurious hotel pools, highlighting the city’s diverse range of experiences that cater to the tastes and interests of people of all ages and nationalities.

The current season of the Dubai Destinations campaign also brings together a wide range of public and private sector stakeholders to showcase the emirate’s various exciting experiences.

Shaima Al Suwaidi, Director of Brand Dubai, said, “This phase of the Dubai Destinations campaign aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to transform the emirate into the world’s best city to live and visit. By showcasing Dubai’s vibrant summer offerings, we are not only highlighting its unique charm but also reaffirming our commitment to raising Dubai’s profile as a city that offers unparalleled experiences for both residents and tourists.

With the support of government entities, industry stakeholders from the public and private sectors, and the creative media community, the campaign will shed light on unique destinations, hidden gems, and exciting activities that make Dubai one of the world’s most popular destinations. Our goal is to ensure that everyone can experience the beauty, excitement, and warmth that define Dubai, fostering a deeper connection with the city and its offerings.”

Through engaging and interactive content, the campaign will spotlight Dubai’s stunning beaches and water activities, featuring popular spots such as Dubai Ladies Club, Bluwaters, Dubai Marina, Jumeirah Beach Residence, The Beach, Jumeirah, Al Mamzar Park, and the unique Night Beach experience.

For those seeking indoor adventures, the campaign will highlight attractions like Ski Dubai, Aya Universe, Chaos Karts, and an array of shopping malls including Mall of the Emirates, Dubai Mall, and Mirdif City Centre. Visitors can also enjoy unique experiences at Deep Dive Dubai, various sports courts, theme parks such as IMG Worlds of Adventure and LEGOLAND, Air Maniax, indoor skydiving at iFly Dubai, The Green Planet, and KidZania.

Dubai’s famous waterparks will also be featured prominently, including LEGOLAND Water Park at Dubai Parks and Resorts, Wild Wadi, and Aquaventure Waterpark at Atlantis, The Palm.

The campaign will also highlight Dubai’s luxurious hotel pools, from infinity pools and rooftop pools to private pools and those with breathtaking views, offering the perfect retreat from the summer heat.

Upcoming Dubai Destinations guides, set to be released by Brand Dubai during the campaign, will help people discover many attractions in the emirate covering exciting summer and weekend activities, seaside dining options, and other businesses running exciting programmes during the season. From top-rated summer camps for children to thrilling water activities, enchanting staycations and indoor hotspots, these guides serve as unique resources for exploring the best of Dubai during the summer season.

Furthermore, the campaign will spotlight unique homegrown businesses from the ‘Proudly from Dubai’ network, an initiative launched by Brand Dubai to highlight the success stories of businesses born and initiated in Dubai.

Brand Dubai will also be partnering with several content creators and influencers to develop videos and promotional content that highlight the top activities, experiences and events in the city and where to find them. The latest phase of the Dubai Destinations campaign, which coincides with Dubai Summer Surprises, is being rolled out over digital, broadcast, print and outdoor media to ensure it reaches large sections of local and international audiences.

Source:  Zawya.  

How Gen Z is transforming tourism: 4 key travel trends

The travel industry is taking notice of a rising demographic: Generation Z. As this tech-savvy generation comes of age, their unique travel preferences are poised to reshape the tourism landscape. Defined by social consciousness and a thirst for authentic experiences, Gen Z travellers are demanding a different approach from travel companies. Understanding their motivations and expectations will be crucial for crafting experiences that resonate with this influential generation.

Talking to this is Chaiwat Tamthai, director of the Tourism Authority of Thailand in Dubai for the Middle East and Africa. As he asserts: “the tourism industry is markedly different to what it was just a few years ago. Each generation of travellers puts their distinct stamp on the industry.

Generation Z is particularly distinctive in that they’ve grown up in a time of unparalleled change – they are digital natives who have lived through economic recessions, pivotal social movements, technological innovation and most recently, the Covid-19 pandemic.

These experiences have shaped their worldview and by extension, their take on many aspects of life, including social interactions, work and travel. As tourism industry leaders, getting to grips with some of these formative trends is the key to building a sector that is positioned to welcome these travellers to new and exciting experiences.”

Travel – but make it green

An increasing number of young travellers are going in search of tourism opportunities that have a relatively low carbon impact and show reverence and respect for the environment and local communities. This is especially true of South Africans.

According to a survey conducted by Flywire, 87% of local travel providers have seen a rise in the number of clients seeking sustainable travel options. A further 49% of travellers have expressed interest in sustainable options when booking accommodation.

Amongst these are Gen Z-ers who are more environmentally and socially conscious than their older counterparts. Their demand for more ‘responsible’ travel experiences also extends to how they choose modes of transport, their leisure plans and their food choices.

This trend has become particularly prevalent in destinations known for their green status, including Thailand, which offers travellers a range of eco-friendly options. As Tamthai explains, Thailand has a STAR programme that categorises tourism operators according to 12 sustainable travel criteria which include economic, social, environmental and good governance factors.

“The system is incredibly useful for responsible travellers who can easily review each operator’s sustainability status and make informed decisions, knowing that a quality standard has been set,” he says.

The search for authenticity

Even in a hyper-connected, high-tech world, young travellers go in search of authentic experiences that allow them to become immersed in local culture and lifestyle. Gen Z-ers are less likely to be drawn to popular tourist destinations and are more inclined to seek out opportunities that can take them off the beaten track. This quest for authenticity often leads them to prefer homestays, boutique hotels, and experiences like cooking classes and cultural festivals.

This trend has been picked up in locations like Thailand, which now offers a wide variety of authentic travel experiences. “Some of these include joining local farmers in rice plantations, hand-weaving crafts like baskets and cotton goods, embarking on a cultural exchange with a local host family or getting involved with a community-based tourism project.

“These kinds of opportunities can be richly rewarding and memorable and allow visitors to take a piece of authentic Thai magic home with them,” says Tamthai.

Digital-driven travel choices

As digital natives, Gen Z-ers are also the first generation to grow up with smartphones and social media. Naturally therefore, digital technology is an integral part of their travel experiences and choices. They rely heavily on apps and online platforms for everything from booking flights and accommodations to finding local attractions and restaurants.

Social media also plays a prominent role in how young people choose the destinations they visit. As much as 60% of South Africans find travel inspiration on social media channels such as Instagram and TikTok according to the Expedia Group.

Another study by found that almost 40% rely heavily on peer reviews from social media influencers and celebrities when deciding where to go, what to do and what to eat. Going forward, social media will become an increasingly important touchpoint by which to engage these tech-savvy travellers.

Holistic health takes priority

Gen Z-ers are known to be more focused on holistic wellbeing and factors such as personal fitness, mental health and social awareness. This trend went into overdrive after the pandemic, with many young people seeking travel experiences that could assist them in their journey towards general wellness.

Destinations such as wellness spas cater to these kinds of travellers. In Thailand, many spas go beyond traditional offerings such as massages and offer programmes and retreats that are designed to restore and rejuvenate the body, mind and spirit. As Tamthai predicts, wellness tourism will continue to draw the interest of young people as this trend moves from being a niche to being a more mainstream pursuit.

Source: Bizcommunity.

Dubai Emerges as a World-Class Destination for Luxury Yachts

In recent years Dubai has commanded attention for its spectacular architecture, vibrant economy, and allure for luxury travelers. It’s hard to believe that not too long ago this innovative city was a small trading port; now it is a state-of-the-art maritime center as well as a world-class destination and home base for yacht owners. Over the past decade Dubai has strategically developed its amenities and services with the aim of creating a thriving nautical ecosystem. For foreign-flagged craft the introduction to the area begins with a seamless arrival experience.

Today there are 22 marinas and more than 3,600 berths for boats, including many for superyachts, megayachts, and gigayachts. To accommodate these vessels an array of modern maintenance and repair facilities has opened, along with technical support, specialty marine stores, and, notably, marina-based health and wellness centers that cater to yacht guests and crews.

The warm weather and safe, tranquil seas here, especially from October to April, provide extraordinarily pleasurable cruising conditions, all complemented by Dubai’s land-based attractions. The city is known for its scenic coastline, luxe hotels, cultural fare, and award-winning restaurants. Cruise-in, dock-and-dine opportunities are a new trend, offering the possibility to moor for a few hours while enjoying fine dining at a resort or hotel, a spa treatment, or the amenities of a beach club.

Luxe and well-equipped marinas abound. Among the newest and most popular are the following: 

Dubai Harbour, which opened in 2020 with space for 700 vessels, is in the heart of Dubai, with easy access to tourist attractions and encompassing cafes, shops, VIP lounges, and the Dubai Harbour Yacht Club.

Nakheel Marinas Dubai Islands was launched in 2023 along the city’s north coast, offering easy cruising to the open sea; it can accommodate 13 superyachts at a time.

Luxurious and picturesque P & O Marinas has a total of 1,200 wet berths and 600 dry berths and includes well-known Mina Rashid, which can host a range of pleasure craft, plus superyachts between 25 and 160 meters.

Located on the prestigious Jumeirah Bay Island, along a promenade that resembles a Mediterranean village, Bulgari Marina & Yacht Club is a superyacht anchorage that includes berths for vessels from 10 to 40 meters as well as dock-and-dine services.

Also noteworthy are Bay Marina, Dubai’s first dedicated superyacht marina, with berths for vessels up to 160 meters; Palm View Marina, located on the Dubai Harbour seafront, which boasts a lively shoreside walkway; and Nakheel Marinas on Palm Jumeirah, which welcomes a range of sailing vessels with 261 berths in two marinas plus luxury yacht services.

Dubai’s busy winter-season calendar is filled with international events that appeal to yacht owners and other high-end travelers. The Dubai Desert Classic, Dubai Duty-Free Tennis Championships, Emirates Dubai Sail Grand Prix, Emirates Dubai 7s rugby, and Dubai World Cup horse racing are just a few of the must-see tournaments for sports aficionados. On the cultural scene, there are Art Dubai, Dubai Watch Week, DIFC Art Nights, and World Art Dubai. High-profile maritime expositions that showcase the latest in yacht design, technology, and luxury include the Dubai International Boat Show, which celebrated its 30th anniversary earlier this year, and the three-day Gulf Superyacht Summit 2024, coming in November.

As Dubai has grown as a world-class yachting destination, the city has also focused on sustainability of its rich marine environment through collaborations and green marina initiatives with the aim of promoting responsible yachting and protecting the ocean’s biodiversity. Ensuring the health of the seas is a crucial element in maintaining Dubai’s importance to the luxury yachting community now and for generations to come.

Source: Robb Report.

Ethiopian Wins ‘Best Entertainment’ and ‘Best Wi-Fi’ in Africa at 2024 APEX Passenger Choice Awards

Ethiopian Airlines Group, Africa’s largest airline group, is pleased to announce that it has been crowned as the winner of the ‘Best Entertainment in Africa’ and ‘Best Wi-Fi in Africa’ awards for yet another year at the APEX Passenger Choice Awards 2024.

Ethiopian Airlines has collaborated with multiple service providers to cater to the diverse demographics and passenger tastes. Ethiopian introduced onboard Wi-Fi connectivity using the latest state-of-the-art broadband satellite technology (Ka-band), allowing passengers to enjoy reliable connectivity for sending emails, shopping online, or even chatting on social media while flying over the clouds.

Congratulating on the milestone, Mr. Mesfin Tasew, Group Chief Executive Officer, said, “Elevating passenger experience is a top priority at Ethiopian Airlines. Offering a range of entertainment options, Ethiopian has always strived to create a more enjoyable and immersive inflight experience enabling passengers to relax during long flights. As we will continue to enhance the passenger experience and set new standards in the industry, I express my gratitude to our dedicated team for making this achievement possible.”

Ethiopian Airlines has consistently demonstrated excellence in both passenger and cargo services across its global network. The Airline Passenger Experience Association (APEX’s) prestigious regional awards are voted by millions of global passengers to honor airlines from Africa, Europe, North and South America, and the Middle East for exceptional passenger experiences in Cabin Service, Entertainment, Food & Beverage, Seat Comfort, and Wi-Fi. Ethiopian has previously received numerous prestigious industry awards from Business Traveler Awards to APEX and to SKYTRAX-the latter for six years in a row.

As a customer-centric airline striving to accomplish rapid expansion, Ethiopian Airlines will remain focused on continuous service excellence, taking advantage of emerging technologies and infrastructure to elevate onboard experience.

ShebaSkyConnect-Experience our Onboard Wi-Fi –  Stay Connected on Our State of the Art Aircrafts

Being the number one Aviation group in Africa, Ethiopian Airlines, is pleased to offer ShebaSkyConnect your onboard Wi-Fi connectivity during your flight. If your flight is on one of our A350, B777 and in most 787 aircraft, chances are high you have access to ShebaSkyConnect service.

Read more


Codeshares are perhaps the most confusing customer facing part of any passenger’s journey. You turn up at the airport, look for your check-in desk or gate number and cannot see your flight on the departure screens. You see a flight to your destination, with the right time, but not with your flight number – are you confused, is that your flight in disguise, is there somebody you can ask to check? Welcome to the world of airline codeshares!


A great question and one that we have explained to people every year since they began to emerge in our databases in 1986. In those days airlines wanted to expand their networks with limited risk but in many cases were restricted as to where they could fly to and from.

Some airlines created a workaround, a codeshare where they placed their code and a flight number on a flight operated by another airline with whom they had a commercial relationship. A great way to virtually expand your own operational network, generate more sales and tell customers that you could sell them a ticket to nearly anywhere in the world, even if not on your own plane.

Since then, airlines have fallen in love with the idea of codeshares and today they are commonplace in every market – but how do they work, and what are the benefits?


In the aviation data world, we refer to the ‘operating carrier’ and ‘marketing carrier’. The operating carrier is the airline that flies the plane, supplies the cabin crew etc, and the marketing carrier is the carrier that sells tickets for the flight.


An airline recognizes there is demand from their market to fly to a destination, but the airline does not operate flights to that destination (or at least not with enough frequency).


The airline knows a friend – another airline – that can connect and take passengers from a point the airline already flies to and take them to their final destination.

This allows the operating airline to keep most of the revenue from that ticket sale whilst “feeding traffic” to the friend. And hopefully that friendly airline, which may be in the same airline alliance, can feed them some traffic in the other direction, essentially scratching each other’s backs. Everyone wins – the airlines have an opportunity for more traffic and more revenue, and they create a superior travel experience with a seamless passenger journey.

For this to happen the operating carrier sends their schedules to the marketing carrier. The marketing carrier puts their flight number on the service and distributes that operating carrier’s service with their own flight number. Suddenly BA173 from LHR to JFK becomes AY5473 – it is a British Airways service, but one on which Finnair sells seats as a codeshare.

To be at their most effective, airlines try to offer similar pricing on the flights. However, just occasionally you can grab a bargain from a codeshare airline whose fares have not quite synchronized with the operating carrier’s latest pricing. With demand changing by the minute this isn’t a surprise, but it can be an opportunity for the clever traveler to save some cash. If you’ve saved US$200 do you really care if your Lufthansa ticket has an Austrian Airlines flight number?


The busy network map below shows all the US domestic routes on which Iberia, Spain’s largest airline, has codeshares operated by a Oneworld Alliance partner airline.

If you didn’t know otherwise it looks like Iberia operate across the whole of the United States. However, all these flights are actually operated by American Airlines, with an Iberia flight number on the service. This allows Iberia to sell a flight from Madrid to Houston, for example, with a direct flight to Miami and then a connection onto IB4945 – a perfect way to look bigger than you really are, loved by airline PR teams around the world!


While we might expect airlines to operate codeshares within airline alliances, many airlines also have codeshares with airlines that are not in their alliance or – even worse still  – in another alliance!


Well, in some cases it’s because there are only two very large airlines in the domestic market. Australia is a great example – if you don’t fly with the Qantas Group airlines then the only real option is Virgin Australia, and Virgin Australia know this! They literally have hundreds of daily codeshares with airlines such as Qatar Airways (Oneworld Alliance), and Singapore Airlines (Star Alliance). Perrhaps illogically, Qantas also have codeshares with Air New Zealand, another Star Alliance member. It may seem odd, but for the traveler it allows the maximum choice of service, which has to be a good thing.

But is there more to it than just flights?


Codeshares exist in every market and indeed even stretch beyond airlines to include train services and more recently some coach services, although they are far more niche in nature. In theory, there is no limit to the number of codeshare partners that an airline may have, although keeping track of them all and undertaking all the work required to keep agreements provides some focus to which airlines partner up. And of course, every small airline wants to have a codeshare with a global airline and sometimes that desire isn’t reciprocated by the larger airlines; they can be fussy!

To highlight just how many codeshare partners airlines have, we listed some of the larger airlines and their codeshare partners, with Air France/KLM managing over 40 such relationships which, whilst creating a lot of work, presumably generates significant revenues.


When an operating air carrier decides to allow seats and space to be sold by other, marketing carriers, there are two types of commercial duplications; ‘free sale agreements’ and ‘leased block space’.

Free Sale Agreement – The operating and marketing carriers continue to sell seats until the flight is fully booked, there are no limitations on how many seats the marketing carrier can sell.

Leased Block Space – The operating carrier allocates a fixed number of seats to the marketing carrier/s.


If you know a regular traveler then they will have a good idea of their status level and points balance with their favorite airline, and in most cases those people treasure that status. In many codeshare situations the operating airline will allow the marketing carrier’s passengers to earn points and will offer them the same access to lounges that they would expect to have when flying with their preferred airline. The ability to earn – and in some cases burn – points is crucial, and airlines recognize this important factor – making sure that the passenger’s points are recorded by the marketing airline as quickly as possible. Seamless services, through check-in, lounge access, priority boarding and seat assignment are the softer elements of codeshare operations, but make all the difference.


Although codeshares have many benefits, they do come with their own challenges, too.

When codeshares are on sale it’s crucial that the schedules are the same from both the operating and marketing carrier, otherwise passengers could misconnect, at both a reputational cost to the airline and a financial one. Synchronizing those codeshare flights is a constant challenge for airlines, and when the operating airline makes a schedule change, keeping up to date with the changes can be a full-time job for the marketing airlines.

Managing all these codeshares is a complex process that involves multiple data types used in conjunction. Marketing airlines need access to the latest schedule information from the operating airlines to help keep their customers up to date on changes to flight time, equipment type or cancellations. They also need to refer to Minimum Connection Time information to build viable connections and help avoid the risk of costly missed connections.

Additionally, when you consider that the slightest of changes to an industry code can impact the integrity of any related flight information, or introduce the complexity of – for example – navigating daylight saving times in different time zones, the importance of a single source of truth is revealed.

It’s not just the data itself that needs to be up to date. Legacy systems can be clunky to integrate, with data siloed into different areas. What’s more, with the possibility of receiving schedule changes by the minute, older systems may not be capable of handling the high volume, real-time data now available.

To address this, airlines are looking to cloud-based solutions, which offer ease of integration and more agility, bringing together different data sets that can be refreshed quickly and without causing a system meltdown. OAG has helped many airlines migrate to the cloud environment of Flight Info Direct, powered by Snowflake. 

Below we look in more detail at the challenges involved in successful codesharing, and how they may be solved.


Synchronizing flight schedules and status updates across two different carriers can be complex. OAG processes hundreds of thousands of schedule changes per day, so it can be challenging for airlines to keep up with all the changes if they don’t have an alerting solution in place like Flight Info Alerts.

When submitting their flight schedules, Airlines provide a DEI (Data Element Identifier) to ensure that systems can read their updated flight schedules.

There are two types of DEIs that are submitted with flight schedules:

DEI 010 – Is used on the operating flight leg. This identifies all the commercial duplicate airline designators (operating and marketing carriers) and flight numbers.

DEI 050 – This data field is loaded on the commercial duplicate carrier field. This identifies the operating airline and the flight number. MCTs (Minimum Connection Times) have been built in a way that codeshare marketing carriers submitting the DEI 050 on their flights do not need to file MCTs at all if they are happy with their operator’s filed MCTs. This makes it easier for marketing carriers to maintain their files and reduce the number of MCTs required.


Integrating different reservation systems is crucial for a seamless booking and traveler process. Disrepencies can result in booking errors or cause inconvenience for passengers. In addition to this, ensuring secure and efficient data sharing between airlines’ systems is essential for consistent passenger information, flight status and operational details.


Ensuring that baggage is efficiently transferred between different carriers, especially during tight connections, can pose significant challenges. That’s why many airports and airport service providers such as baggage management companies use Flight Status Data from OAG to receive up-to-the-minute flight information for all airlines.

Syncronized data in the cloud is breaking down barriers for codeshare flights, allowing carriers to utilize and share their data with one another to create a seamless experience for the passenger. High quality schedules data that’s updated every 15 minutes helps both operating and marketing carriers stay in the know. In addition to this, cloud data platforms like OAG’s Flight Info Direct can handle volumes of data at speed and scale compared to legacy systems.


Codeshares started to appear in 1986 and they are not going to disappear. Some of the archaic regulations around airline ownership mean that the only way for airlines to offer customers what they want – and of course to generate more revenues – is to offer codeshare services. Indeed, even some of the world’s largest low-cost airlines are working on codeshare agreements with legacy airlines to expand their networks and attract more passengers.

JetBlue in the United States may have started as a low-cost airline but have emerged as a formidable codeshare partner for many international airlines operating to the US. We’ve mentioned the Virgin Australia situation and in its own way even easyJet have a codeshare product with their virtual interlining service, with both low-cost carriers such as Norse Airways and legacy airlines including Emirates.

With little changing in the regulatory world of airline services, the chances are that at some point many of us will travel on a codeshare flight in a seamless and painless way, perhaps not even realizing what has happened. A few of us may panic when we don’t immediately see our flight on the departure screen but if you are patient as the screen changes your flight will appear, as if by magic!

Source: OAG.  

KATA Convention 2024: Rallying Call for Regional Tourism Integration and Collaboration.

By: Bryan Obala.

Mombasa, June 7, 2024 – The KATA Convention 2024 emerged as a pivotal platform for fostering regional synergy and collaboration within Africa’s tourism landscape. The two-day event, held at the Sarova Whitesands Beach Resort in Mombasa, brought together government officials, international associations, industry leaders, and stakeholders, with a resounding call to unlock the continent’s vast tourism potential through collective efforts.

Speaking during the event, Dr. Patrick Bucha, Tourism Secretary, delivered a keynote address on behalf of Cabinet Secretary Alfred Mutua of the Ministry of Tourism and Wildlife. Bucha emphasized the Kenyan government’s commitment to implementing policies such as the “open skies policy’’, aimed at increasing direct flights to and from the country, a strategic move to boost tourism arrivals and revenue.

“Connectivity is the lifeline of the tourism and hospitality sector,” Bucha stated, citing recent initiatives such as the launch of China Southern Airline’s direct flights between Changsha and Nairobi, as well as the inauguration of Air Brussels’ six weekly flights to Jomo Kenyatta International Airport.

Recognizing the need to diversify Kenya’s tourism offerings, the Ministry’s ambitious project to market the country as the “Home of Human Origins.” This initiative focuses on showcasing Kenya’s rich archaeological and paleontological findings, including the development of a museum and science park at the Lake Turkana Basin to highlight the nation’s human heritage.

Bucha further endorsed the diversification of tourism offerings beyond conventional staples, advocating for medical tourism and acknowledging the private sector’s pioneering role in fostering innovation within the travel industry.

The convention witnessed a strong emphasis on regional collaboration, with H.E. Amb. Paul Mukumbya, the Consul General of Uganda based in Mombasa, highlighting the importance of economic and commercial diplomacy with Kenya. Mukumbya expressed gratitude for the partnership with KATA in organizing the successful Uganda-Kenya Coast Festival and reaffirmed Uganda’s commitment to increasing visitor numbers from its largest source market, Kenya.

“We must overcome the existing seasonality between our neighboring markets and address travel advisories,” Mukumbya urged travel agents, while also encouraging investment in cruise ship tourism on Lake Victoria to enhance cross-border tourism.

Echoing the call for regional integration, Pearl Houreau, Chairperson of the Uganda Travel Agents Association, emphasized the necessity for travel agents to engage policymakers in operationalizing a unified visa among African countries. “Such a visa would significantly enhance intra-Africa travel, making it easier for tourists to move across borders and boosting regional tourism,” Houreau stated.

Patrick Kimenyi, Secretary for Rwanda Travel Agencies, stressed the need to promote African destinations, lamenting that Africans often know more about other continents than their own. “We must raise awareness and appreciation for the diverse travel opportunities within Africa,” he underscored.

Hamida Malik, Chairperson of the Travel Agents of Zambia Association, encouraged Kenyans to visit the “hidden gem” that is Zambia, revealing that an MOU has been signed with the Kenyan government to facilitate travel between the two countries. Malik also highlighted efforts to streamline visa issues, making travel between Kenya and Zambia more accessible and appealing.

As the KATA Convention 2024 drew to a close, it served as a testament to the collective aspiration of fostering regional synergy and collaboration within Africa’s tourism landscape. By convening industry leaders, stakeholders, and policymakers from across the continent, the convention paved the way for a more integrated and prosperous future for the region’s travel and tourism sector.