Kenya’s Push for Lower Tourism Taxes and New Increased Marketing

As the festive season approaches, Kenya’s tourism stakeholders are urging the government to consider tax reductions to make the country more competitive in the regional tourism landscape. This call for action comes as Kenya aims to capture more international tourist interest and position itself as an attractive destination among its East African neighbors, particularly Tanzania and South Africa.

At a recent event hosted by Tamarind Tree Hotel, General Manager John Musau advocated for a reduction in levies on tourism services, notably game drives, which are central to Kenya’s safari appeal. Musau highlighted that by reducing taxes on these services, Kenya could enhance its appeal to international visitors and offer more affordable travel experiences. This could help Kenya compete more effectively with neighboring countries known for their strong tourism offerings, such as Tanzania and South Africa.

The Need for a Competitive Edge in the Tourism Market

In today’s competitive travel landscape, where destinations are vying to attract more international tourists, the cost of travel services plays a critical role. For Kenya, lowering taxes on experiences like safaris and game drives can help position the country as a more budget-friendly choice without compromising the quality of its offerings. According to Musau, this tax reduction is vital to helping Kenya achieve its target of 3 million tourist arrivals by the end of 2024 and 5 million in the coming years.

Kenya’s tourism industry saw remarkable growth in 2023, welcoming 2 million arrivals. To maintain and increase this momentum, the tourism sector needs to remain accessible and attractive. Musau believes that a well-considered tax policy would support this objective, creating a favorable climate for tourists who may be deterred by high service costs.

Increased Marketing Budget: A Strategy for Greater Visibility

Besides tax reductions, Musau also stressed the importance of increased marketing funds for the Kenya Tourism Board (KTB). With a larger budget, KTB could implement more robust and far-reaching campaigns to promote Kenya on a global scale. This would allow the country to reach a wider audience of potential travelers, showcasing the variety and richness of Kenya’s attractions, from the famous Maasai Mara and coastal beaches to lesser-known gems.

An increased marketing budget would enable KTB to participate in more international tourism events, advertise Kenya’s tourism offerings, and launch digital campaigns to reach younger audiences who rely heavily on social media when choosing travel destinations. This is particularly important as the global tourism industry grows increasingly digital, with social media playing a significant role in inspiring travel decisions.

Aiming for 3 Million Tourists by 2024: Kenya’s Ambitious Target

Kenya has set an ambitious target to increase its tourist arrivals to 3 million by the end of 2024. The country’s tourism growth in 2023, with a recorded 2 million arrivals, indicates a strong upward trend. However, reaching the 2024 goal will require strategic adjustments, including making Kenya’s offerings more accessible and appealing through price reductions and improved visibility.

The goal to welcome 5 million visitors within the next few years further underscores the urgency to address these competitive challenges. Musau’s call for lower taxes and increased marketing investment reflects the determination within Kenya’s tourism sector to keep pace with regional competitors and meet the demands of today’s global travelers.

How a Competitive Tourism Sector Benefits Travelers

For travelers, lower taxes on services like safaris and game drives translate into more affordable and appealing travel options. Kenya’s famed wildlife tours, known for offering some of the world’s most iconic safari experiences, would become more accessible to a broader audience, from budget-conscious backpackers to families looking for meaningful travel experiences. Reduced travel costs also provide travelers with more flexibility to explore other activities, such as beach resorts along Kenya’s coast, cultural visits to Maasai communities, and hiking in the country’s scenic highlands.

Additionally, the increase in KTB’s marketing budget would enable Kenya to showcase these diverse experiences on a global scale. Enhanced promotional efforts could attract travelers from various backgrounds and demographics, expanding the country’s reach beyond traditional markets. This visibility not only makes Kenya a recognizable name in global tourism but also invites travelers to discover the country’s full range of attractions, from adventure tourism to eco-travel and cultural heritage sites.

The Global Impact of Kenya’s Tourism Strategy

Kenya’s call for lower tourism taxes and increased marketing funding has broader implications for the global travel industry. As more countries compete to attract international tourists, affordability and effective promotion have become key factors in decision-making for travelers. By investing in these areas, Kenya could influence other destinations to consider similar strategies, potentially creating a ripple effect within the East African region and beyond.

For instance, Tanzania and South Africa, Kenya’s closest competitors in the safari market, may also consider revising their pricing structures to retain their market shares. This regional competition could ultimately benefit travelers, as countries strive to provide better and more affordable experiences. The international travel industry may also witness a trend toward cost-efficient travel experiences that cater to the budget needs of today’s travelers without compromising on quality.

Kenya’s Positioning within East African Tourism

Lower taxes and a stronger marketing presence could reinforce Kenya’s position as a top choice in East African tourism, particularly for safari-goers. The country’s diverse offerings, from world-renowned wildlife reserves like the Maasai Mara to luxury beach resorts, make it uniquely suited to benefit from increased tourist interest. By establishing a competitive edge, Kenya can attract travelers who may otherwise choose other safari destinations in East Africa, supporting its goal to reach and surpass the 3 million tourist mark by 2024.

Challenges Ahead for Kenya’s Tourism Sector

Despite the potential benefits, Kenya’s tourism industry faces challenges that must be addressed to ensure the success of this strategy. The call for lower taxes, while favorable for tourists, may raise concerns over revenue for local governments and the national treasury. Balancing affordable travel experiences with sustainable revenue generation will be essential in implementing these changes effectively. Additionally, coordination among tourism stakeholders, local governments, and national policymakers will be crucial to ensure that this strategy benefits both the economy and the local communities involved in tourism.

Final Thoughts: A Win-Win for Travelers and Kenya’s Tourism Industry

As Kenya works toward its 2024 and long-term tourism goals, stakeholders in the industry hope that a combination of lower taxes and more prominent marketing will make the country a highly competitive destination for travelers worldwide. With this strategic approach, travelers will have more affordable access to Kenya’s stunning wildlife, rich culture, and iconic landscapes, while Kenya stands to gain increased international visibility and a robust economic boost from tourism.

Kenya’s push for competitive tax policies and enhanced marketing illustrates how countries can adapt to meet the evolving preferences of global travelers. For tourists looking to explore Africa, this initiative may open doors to more accessible and memorable experiences, from game drives to coastal escapes. Kenya’s approach could very well inspire other destinations to evaluate their strategies, setting a new benchmark for travel affordability and appeal in the tourism sector.

Source: Travel and Tour World

Dubai ‘now year-round destination’

By Lisa James

08/11/2024

Home » Dubai ‘now year-round destination’

Dubai has now firmly established itself as a year-round destination, with demand for the summer months increasing over the past two years, according to the destination’s tourism department.

Dubai Department of Economy and Tourism Senior Vice-President of International Operations Hoor Al Khaja said the UK is the largest source market for Dubai within western Europe. Between January and September this year, 922,000 Brits visited Dubai, an increase of 12% year-on-year.

Speaking at World Travel Market in London, Hoor said: “We’re seeing very healthy demand for Dubai, in growing numbers and we’re increasingly seeing that it’s becoming a year-round destination.”

She said demand for the summer months has increased since COVID – and particularly since around 2022.

“There is a lot more awareness about what there is to do in the summer. It’s very family friendly, very safe with air-conditioned spaces. It is an interesting mix of people coming in for the summer. Historically we were targeting our messaging towards families, but it is a very popular summer destination for couples as well,” she said.

“Demand is increasing, but unlike mature tourism cities, our supply keeps increasing too.”

New developments include the Real Madrid World theme park, which opened in April, while the new Jumeirah property, Jumeirah Marsa Al Arab, is due to open by February 2025.

Hoor said 25% of visitors to Dubai are repeat visitors to Dubai, and the Department is running a stopover campaign in the second quarter of 2025, in collaboration with Emirates. The campaign will feature a ‘global celebrity who resonates in the UK’, she added.

Recent figures from flight data analysts Cirium showed a record number of seats on flights departing the UK in the third quarter of this year, with Dubai the most popular destination.

Source: Travel Gossip

Tourists exempted from declaring IMEI numbers upon arrival

NAIROBI, Kenya, Nov 8 – The Kenya Revenue Authority (KRA) has exempted tourists from declaring the International Mobile Equipment Identity (IMEI) numbers of their gadgets upon arrival, aiming to maintain seamless entry for visitors while enhancing tax compliance.

Tourism Cabinet Secretary Rebecca Miano emphasized Kenya’s role as a gateway to East Africa and its positioning as a regional hub for tourism and business, underscoring the need for easy accessibility.

“KRA has announced that tourists will NOT be required to declare their gadgets’ IMEI numbers upon arrival. Kenya’s strategic location as the gateway to East Africa positions it as a regional hub for tourism and business and must therefore remain easily accessible,” said Miano in a Friday statement.

Miano noted her collaboration with relevant authorities to prioritize a smooth, welcoming experience for visitors to Magical Kenya.

This exemption comes after KRA’s November 6 directive, which requires passengers entering Kenya to declare their mobile phones, including IMEI numbers, as a new tax compliance measure starting January 1, 2025.

The regulation aims to strengthen tax compliance and reinforce Kenya’s mobile device market integrity.

The directive will require all importers and assemblers to submit detailed entries—such as model descriptions, quantities, and IMEI numbers of mobile devices—through KRA’s Customs portal. Compliance will also include obtaining permits from the Communications Authority of Kenya (CA).

KRA has advised importers and stakeholders to familiarize themselves with these requirements to ensure compliance and a smooth importation process.

Source: Capital FM

Meetings Africa and Africa’s Travel Indaba back for 2025 editions!

Meetings Africa and Africa’s Travel Indaba back for 2025 editions!

Johannesburg, South Africa – Mark your calendars for the 2025 editions of the African continent’s trade events designed to elevate the African continent’s leisure tourism and business events industry.

South African Tourism-owned Meetings Africa and Africa’s Travel Indaba are back in 2025 and are set to enhance business connections and networking opportunities. These Pan Africa shows will once again offer robust agendas featuring a diverse range of exhibitors, insightful workshops, and keynote presentations from industry leaders and experts, providing opportunities for global tourism professionals to connect, collaborate, and create lasting value and economic impact.

Meetings Africa, the continent’s premier business events trade show, is set to take place from the 24^th to the 26^thof February at the Sandton Convention Centre in Johannesburg, Gauteng province, in partnership with the Gauteng Tourism Authority and Johannesburg Tourism Company.

Africa’s Travel Indaba will take place from the 12^th to the 15^th of May at the Inkosi Albert Luthuli Convention Centre in Durban in partnership with Durban Tourism and Tourism KwaZulu-Natal and the KwaZulu-Natal Film Commission.

Meetings Africa focuses on highlighting the African business events products and promoting closer collaboration for the continent sector’s growth. The show will again feature a dedicated educational programme that unites and builds partnerships, driving the business events sector forward. By connecting the best of the African business events industry with relevant buyers from across the globe, Meetings Africa creates an environment conducive to transacting and building quality connections.

Meetings Africa 2025 will commence with a Business Opportunity Networking Day (BONDay) on 24 February 2025, providing a platform for professionals to forge new partnerships, explore collaborative ventures, and gain invaluable insights from industry experts. This exclusive prelude sets the stage for the main event, ensuring attendees maximise their networking potential.

Under the theme, “Africa’s Success Built on Quality Connections”, Meetings Africa emphasises the importance of forging strong, meaningful relationships in driving the continent’s economic progress and industry innovation. The trade show will also provide a platform to showcase Africa’s leading and diverse business event offerings to decision-makers from key source markets worldwide.

Reflecting on Meetings Africa’s Success of 2024:

382 exhibitors representing 22 African countries displayed the diverse and dynamic nature of the continent’s tourism landscape.
371 international and local buyers were in attendance, with a total of 3,480 delegates engaged in the event, underscoring its significance in the global MICE (Meetings, Incentives, Conferences, and Exhibitions) calendar.
Over 8,150 meetings were conducted between buyers and exhibitors, highlighting the event’s role in creating substantial business opportunities.
The airline pavilion featured nine airlines, emphasising the critical role of aviation in connecting the continent.
25 SMMEs (Small, Medium, and Micro Enterprises) displayed their innovative solutions, demonstrating Africa’s entrepreneurial spirit.
179 members of the media provided extensive coverage, amplifying the event’s reach and impact.
In total, 63 countries were represented.

“Meetings Africa 2025 is not just a trade show; it’s a catalyst for business success,” said Minister of Tourism, Patricia de Lille. “We look forward to welcoming exhibitors and buyers from our continent and from around the world to South Africa.”

“Meetings Africa 2024 has had a significant impact on South Africa’s economy, contributing R420 million to the GDP and creating over 770 jobs. The event showcased the strength of South Africa’s business events industry as a key driver of economic growth, generating R27 million in national tax revenue and providing significant business opportunities for exhibitors. Beyond economic gains, Meetings Africa emphasised sustainable practices and supported small local businesses, provided great networking opportunities for exhibitors from the rest of the continent, further elevating South Africa’s profile as an attractive and appealing destination for global conferences and events,” Minister de Lille added.

Africa’s Travel Indaba focuses on showcasing the African continent’s leisure tourism products and promoting partnerships geared towards advancing the continent’s growth. Africa’s Travel Indaba will also lead with a Business Opportunity Networking Day featuring industry and business experts and leaders sharing knowledge.

The 2024 edition of Africa’s Travel Indaba hosted 9280 registered delegates, marking an incredible 7% increase when compared to 2023. No less than 24,000 meetings were held between exhibitors and buyers. Additionally, the event featured over 1200 exhibitors who displayed an impressive array of African tourism products and experiences.

The economic activities triggered by Africa’s Travel Indaba, from event infrastructure to accommodation establishments, restaurants, and shuttle services, were significant.

The direct economic impact on the city was no less than R226 million, with a spillover effect contributing an additional R333 million. The overall contribution to the city’s GDP exceeded R500 million, indicating significant economic benefits and over 1 000 jobs created, especially for the youth.

“For Africa’s Travel Indaba we look forward to working with all our partners to showcase the city of Durban and the greater Kwa Zulu-Natal province once again and, indeed, the rest of our country. Given the continent’s wide variety of tourism products and experiences, Africa’s Travel Indaba showcases a wide variety of exhibitors and continues to be the best Pan Africa leisure global trade show for all our buyers, exhibitors, media and other stakeholders,” Minister de Lille said.

Looking forward to 2025, both Meetings Africa and Africa’s Travel Indaba, will be tailored to provide immersive experiences and provide excellent value for exhibitors, buyers and media alike.

By connecting the best of the African leisure and business events industry with relevant buyers from across the globe, both Meetings Africa and Africa’s Travel Indaba create an environment conducive to transacting and building quality connections.

Meetings Africa Dates:

24 February 2025: Business Opportunities Networking Day (BONDay)

25 – 26 February 2025: Exhibition Days

Venue: Sandton Convention Centre, Johannesburg

Africa’s Travel Indaba Dates:

12 May 2025: Business Opportunity Networking Day (BONDay)

13 -15 May 2025: Exhibition Days

Venue: Durban International Convention Centre

More announcements will be made on www.southafrica.net

Source: ATTA

Dutch charter airline resumes flights to East Africa

Bryan Obala

Kata_kenya

Mombasa, Kenya: TUI Fly’s resumption of flights reconnects Kenya’s coastal tourism to Europe, In a significant move for Kenya’s tourism industry, TUI Fly has resumed operations to Mombasa International Airport after a six-year break. The inaugural flight was greeted with enthusiasm by local stakeholders and government officials, marking a milestone in Kenya’s efforts to re-establish direct connections with European travelers. This return is expected to be a game-changer for the region’s tourism sector, stimulating the local economy and offering new travel options to European tourists seeking to visit Mombasa’s picturesque beaches, national parks, and cultural landmarks.

The Return of TUI Fly: A Key Development for Kenyan Tourism

After its suspension of flights to Mombasa in 2018 due to various market challenges, including changing demand patterns and the global downturn in travel, TUI Fly has once again resumed service to the coastal city. Known for operating flights to popular vacation destinations, TUI Fly’s return to Mombasa is seen as a direct response to the increasing need for enhanced connectivity between Europe and Kenya. Previously, TUI Fly had established regular direct routes linking Mombasa to several key European cities, providing travelers with convenient access to the region’s renowned beaches, wildlife parks, and rich cultural experiences.

The airline’s return comes at a time when Kenya’s tourism sector is focused on rebuilding and expanding following the disruptions caused by the pandemic. TUI Fly’s presence is expected to make a significant contribution to this recovery, especially by attracting more European visitors to Kenya’s coastal region, which had seen a gap in direct international flight options since TUI Fly ceased operations.

Boosting European Tourism to Kenya

Tourism is one of the key industries driving Kenya’s economy, and the return of TUI Fly to Mombasa aligns with efforts to revive the sector. The European market is a crucial source of tourists for Kenya, particularly for the coastal city, which is known for its white sandy beaches along the Indian Ocean, the diverse marine life in its coastal waters, and national parks that are home to Africa’s famed wildlife. By re-establishing direct flight routes, the airline will help to improve the accessibility of Mombasa as a holiday destination, making it easier for European travelers to visit the region. This is particularly important as international travel is rebounding after pandemic-related restrictions, and many tourists are looking for new and safe destinations.

The resumption of services will also help alleviate some of the transportation barriers that have hindered the tourism industry since TUI Fly’s departure. It is expected that the presence of a major European carrier like TUI Fly will stimulate demand for both leisure and business travel to the region, further strengthening Kenya’s position as a key destination in East Africa.

Economic Impact and Future Prospects for Kenya’s Hospitality Sector

The renewed route between Mombasa and Europe is likely to have a ripple effect across Kenya’s hospitality and tourism industries. Increased tourism from Europe is expected to directly benefit hotels, resorts, safari lodges, and other related businesses along Kenya’s coastline. Additionally, the renewed flight connection will bolster local economies by increasing demand for services such as transport, dining, and entertainment. The wider regional economy is also set to gain from enhanced visitor spending, which can foster job creation and further investment in tourism infrastructure.

Kenya’s tourism authorities have been actively working to expand the country’s appeal to international markets by promoting its natural beauty, rich cultural heritage, and abundant wildlife. With TUI Fly’s return, Kenya is poised to continue attracting more tourists, particularly in the post-pandemic era, where travelers are increasingly looking for unique experiences in destinations that are both exotic and accessible.

What TUI Fly’s Return Means for Global Travelers

TUI Fly’s return to Mombasa will not only benefit the Kenyan tourism industry but will also provide European travelers with more direct options for holidaying in one of East Africa’s most scenic locations. The route will likely become popular with tourists seeking an escape to the Indian Ocean coast, where they can explore Kenya’s coastal culture, wildlife reserves, and enjoy a variety of beach activities. The availability of direct flights will make it easier for tourists to travel to Mombasa, reducing the need for layovers or connecting flights that were previously required to reach the region.

This move is also expected to drive competition among other carriers serving the region, potentially leading to improved services and additional flight options for travelers. For European tourists, the return of TUI Fly could also open the door to more budget-friendly travel opportunities to Kenya, as the airline’s presence could encourage other carriers to increase their flights to Mombasa.

The Re-emergence of Kenya as a Premier Tourism Destination

In light of the renewed connection, the Kenyan government is expected to take proactive steps in marketing the region as an ideal travel destination. The proximity of Mombasa to renowned wildlife reserves like Tsavo National Park, along with the cultural experiences available in the city, makes it an attractive option for both adventure travelers and luxury seekers alike. This emphasis on tourism development will likely inspire more investments in local infrastructure, further improving the overall travel experience in the region.

Key Takeaways:

TUI Fly’s return to Mombasa strengthens Kenya’s tourism sector by improving European connectivity.
Direct flights from major European cities will enhance access to Kenya’s coastal regions, attracting more visitors.
Tourism and hospitality industries in Kenya are expected to benefit economically from the increased influx of international travelers.
Post-pandemic recovery efforts are bolstered as direct international connections are re-established.
European travelers will have greater ease in accessing Mombasa, expanding their travel options.

The return of TUI Fly not only helps Kenya’s tourism industry but also signifies the broader trend of recovery in global travel post-pandemic. As the demand for travel to African destinations increases, Kenya stands to benefit from being a preferred destination for European tourists looking to explore new and culturally rich regions. Increased flight connections also contribute to greater global interconnectivity, making it easier for travelers from various continents to visit emerging destinations in East Africa.

12 Days to AirAsia’s Inaugural Flight

As AirAsia’s inaugural flight to Nairobi approaches, excitement is reaching a fever pitch, and for good reasons! Kenya is not only the first African country that AirAsia will fly to, but also the gateway to a groundbreaking connection between the continents of Africa and Asia.

To commemorate this historic event, AirAsia is launching a massive week-long sale, offering unbeatable deals on flights to a wide range of destinations.

AirAsia BIG SALE is back !

Booking period: now until 10th November 2024.

Travel period: 21st April to 28th March

Log on to your agency portal account here and BOOK NOW!

Click here for a fly-thru connections list for your reference.

Our Kenyan office, the first in Africa, is now open for business. Visit us Monday to Saturday for tailored assistance.

You can also reach us at +254 113 000 333 or reservations@airasiaafrica.com for more information.

Happy selling!

New Coast Tourism Circuit Launched to Boost Visitor Numbers

A new Coast Tourism circuit in partnership with the Ministry of Tourism and Wildlife has been launched.

The initiative intends to create a robust National, County governments and private sector strategy to increase the number of tourists. It will involve rigorous marketing of available destinations both locally and internationally, besides creating more appealing packages.

During the launch CS Tourism and Wildlife Rebecca Miano said the move will involve rigorous marketing and resources mobilisation by all stakeholders. “We want to be more organized, we are going to address issues and come up with a unified work plan, “said CS Miano. She said the country had been hard hit by COVID 19 leading to low numbers of visitors.

The CS said the industry has since recovered and the ministry is targeting 2.5 m visitors in 2024. The target is to reach 3 million by 2026 and 5 million by the year 2027. “Tourism is the biggest earner of foreign currency, we want to train our youths to become goodwill ambassadors, their innovation and creativity will drive the industry growth, “said the CS.

The CS later paid a courtesy call to Mombasa Governor Abdullswamad Shariff Nassir CS Miano said the partnership with Mombasa was very crucial as the county was a top tourism destination. “We look forward to having a robust interaction and have results through an increase in the number of tourists, “said Miano.

The Governor said the county intends to put up more development at Mama Ngina park and urged the national government to revert it to county management. He said the new partnership will increase the number of tourists visiting Mombasa as a top destination. He said the newly launched circuit will bring together teams from different counties to come up with a unified strategy.

Transforming Air Travel Accessibility In East Africa

Amidst the sun-kissed shores of Mombasa, Kenya, the 19th Meeting of the East African Community (EAC) Sectoral Council on Transport, Communications, and Meteorology is in full swing, with a pivotal focus on liberalizing the Upper Airspace and driving down airfares across the region.

The agenda spans discussions on the status of crucial regional initiatives encompassing railways, roads, maritime, communications, and meteorology sub-sectors.

In a momentous address during the inaugural session on Tuesday, Hon. Andrea Aguer Ariik Malueth, the EAC Deputy Secretary General overseeing Infrastructure, Productive, Social, and Political Sectors, underscored the Community’s strides towards a harmonized airspace.

The completion of Phase One marks a landmark achievement, paving the way for the interoperability of air navigation systems within the region.

Embracing the liberalization of air transport services within the EAC heralds a new era where national carriers can traverse the region with enhanced freedom.

However, despite the potential advantages of air travel in East Africa, exorbitant airfares pose a formidable barrier, with routes like Nairobi to Entebbe, Nairobi to Kigali, and Nairobi to Dar es Salaam ranking among the costliest globally per seat.

The financial turbulence of high airfares

A staggering 43% of air ticket prices in the EAC are attributed to regulatory charges, taxes, landing fees, and other levies, with regulatory fees alone accounting for up to 24% of the total cost.

The prohibitive pricing not only dissuades potential travelers but also hampers economic growth, contributing to the region’s high cost of conducting business.

Insights gleaned from a study by the African Development Bank underscore the deterrent effect of elevated ticket prices, dissuading nearly 30% of prospective air passengers in the region.

Experts advocate for the removal of tariffs to potentially reduce air transport costs to below $100 per route, fostering increased connectivity and economic vitality

Quantitative analyses reveal the transformative power of liberalization, with projections indicating a 9% reduction in average fares and a substantial 41% uptick in flight frequencies, stimulating heightened passenger demand.

The envisioned liberalization among EAC member states holds the promise of generating over 46,000 jobs and injecting a significant US$202.1 million annually into the GDP.

Hon. Ariik, standing in for EAC Secretary General Hon. Veronica Nduva, emphasizes the urgency of advancing the remaining phases to fully liberalize the air transport sector.

Acknowledging ongoing infrastructure enhancements at various airports, including international hubs in Hoima, Dodoma, Bugesera, Melchior Ndadaye, Juba, and N’djili, he champions South Sudan’s strides in aviation legislation as a model for regional progress

While applauding the momentum towards reduced airfares, Hon. Ariik advocates for broader participation in the Single African Air Transport Market (SAATM) to streamline intra-continental travel.

With only three regional countries currently part of SAATM, he calls upon all nations to expedite their inclusion in this pivotal initiative, poised to revolutionize air travel dynamics across the continent.

Source: Newslex Point

Sabre and TAP Air Portugal expand distribution agreement, enabling access to NDC content for travel agents and travel buyers

Sabre (NASDAQ: SABR) and TAP Air Portugal have expanded their distribution agreement to include NDC content access for travel agents. Sabre-connected agents can now request activation to book TAP Air Portugal’s NDC offers alongside traditional EDIFACT content through Sabre’s travel marketplace. The content will be accessible via Sabre’s Offer and Order APIs, Sabre Red 360, and GetThere. This expansion strengthens their existing partnership and aligns with the industry’s move towards modern airline retailing, enabling more personalized travel experiences. Thousands of Sabre-connected agencies across 150+ countries can now access NDC content through the Sabre GDS.

10/30/2024 – 08:30 AM

SOUTHLAKE, Texas and LISBON, Portugal, Oct. 30, 2024 /PRNewswire/ — Sabre Corporation (NASDAQ: SABR), a leading software and technology provider in travel, and TAP Air Portugal, the main Portuguese airline, today announced an expanded distribution agreement. Sabre-connected travel agents can immediately start placing activation requests for NDC offers. Once activated, they can book TAP Air Portugal evolving NDC offers alongside the airline’s traditional EDIFACT content.

“We are excited to deepen our collaboration with Sabre to provide our customers with a seamless and modern booking experience,” said Justin Jovignot, Director Distribution and Commercial Strategy at TAP Air Portugal. “Sabre’s extensive network offers a valuable opportunity to make our NDC content available to travel agents and travelers across the globe. We recognize the vital role that travel agents play in our success, and we are dedicated to equipping them with the tools they need to deliver exceptional service.”

Sabre-connected travel agents can start placing activation requests to shop, book, and service TAP Air Portugal’s NDC offers. These offers will sit alongside traditional content in Sabre’s travel marketplace, providing travel agents with a comprehensive range of options to best serve their customers. Travel agents will be able to access this content through Sabre’s Offer and Order APIs, the agency point-of-sale solution, Sabre Red 360, and the corporate booking tool, GetThere.

“Sabre’s leading travel marketplace seamlessly integrates a wide range of offers from both traditional and new sources, including NDC,” said Alessandro Ciancimino, Vice President, Airline Distribution, EMEA at Sabre Travel Solutions. “This agreement with TAP Air Portugal demonstrates our commitment to equipping travel agents with the multi-source content they way through the Sabre’s GDS to deliver enhanced travel experiences for their clients and improve their operational efficiency.”

The agreement highlights the travel industry’s shift towards modern airline retailing and NDC, which allows airlines to better customize their offerings and provide travelers with more personalized experiences. The renewed agreement strengthens on a long-standing relationship between Sabre and TAP Air Portugal.

Thousands of Sabre-connected agencies in more than 150 countries around the world are already shopping, booking, and servicing NDC content through the Sabre GDS.

About Sabre

Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.

About TAP Air Portugal

TAP is Portugal’s leading airline and is a member of Star Alliance since 2005. Flying since 1945, TAP Air Portugal has its hub in Lisbon, a privileged access platform in Europe, at the crossroads with Africa, North, Central, and South America.

TAP Air Portugal is the world’s leading airline between Europe and Brazil. TAP offers more than 1,250 weekly flights to 85 cities in 30 countries through its network of destinations, which includes 6 airports in Portugal, 9 in North America, 14 in Central and South America, 13 in Africa and 43 in Europe (in addition to Portugal).

TAP has made a clear commitment to modernizing its fleet and offering the best product in the sector to its customers. The Portuguese airline operates one of the youngest fleets in the world, with all of Airbus’ next generation NEO aircraft: A320neo, A321neo, A321LR, and A330neo, with superior efficiency and reduced emission levels. TAP also operates 19 Embraer aircraft in its regional fleet (TAP Express).

TAP is ranked by Airline Ratings to be one of the 25 safest airlines in the world.

TAP Air Portugal has been recognized and awarded as Europe’s Leading Airline to Africa, as well as Europe’s Leading Airline to South America by the World Travel Awards in 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024.

Source: Sabre

Passenger survey highlights need for convenience and technology

nology

Wednesday 30th October 2024 — 4 min read

IATA released the results of its 2024 Global Passenger Survey, revealing that travelers continue to prioritize convenience and speed. For a smoother travel experience, they are eager to use biometric identification and complete some travel processes before reaching the airport.

web travelers-walking-with-luggage-at-airport - Credit: Credit izusek iStock - 1477131540

“Passengers want flexibility and transparency when planning and booking travel, plus speed and convenience at the airport. More are embracing biometrics, digital wallets, and off-airport processes to make it happen,” said Nick Careen, IATA’s Senior Vice President of Operations, Safety, and Security.

Planning, Booking and Payment

68% said proximity to the airport was their top priority when selecting their departure airport, followed by minimizing total travel time ( 33% ) and getting the best ticket price ( 25% ).
71% said they book travel online or via a mobile app, with 53% preferring to use the airline’s website / app and only 16% preferring human interaction.
32% said they wanted to have all travel information consolidated in one place during the pre-travel process.
79% prefer to pay for travel with a credit or debit card, followed by digital wallets at 20%, and instant payment solutions, such as IATA Pay, at 7%.
Convenience was the main reason passengers chose a particular payment method ( 70% ), followed by benefits ( 39% ) and security ( 33% ).

Passengers prioritize convenience in the planning, booking, and payment phase of travel. For this convenience, they may accept some higher costs, and they are increasingly willing to use technologies, such as digital wallets. IATA’s Modern Airline Retailing initiative is helping airlines to deliver greater customer centricity based on the foundational work of New Distribution Capability and the conversion to Offers and Orders. The Airline Retailing Maturity Index supports airlines in their distribution and payment transformation.

“Technology continues to change the way people plan, book and pay for travel. Travelers expect the same conveniences when shopping for travel that they get in any other online shopping experience. That means simplicity, clarity, and with options to meet their preferences while keeping their data secure. The industry is stepping up to meet the demand for greater customer centricity through IATA’s Modern Airline Retailing initiative. Passengers will experience its positive impact progressively in the very near future,” said Muhammad Albakri, IATA’s Senior Vice President for Financial Settlement and Distribution Services.

Airport

70% said they want to reach their boarding gate in 30 minutes or less when traveling with just a carry-on; 74% expect it to take no longer than 45 minutes with a checked bag.
85% said they are willing to share immigration data i.e. passport, visa with authorities before departure to speed up airport process. And 89% are interested in a trusted traveler program to expedite security screening.
45% said immigration procedures should be completed before reaching the airport, and 36% feel the same about check-in. Additionally, 70% of passengers said they’d be more likely to check-in a bag if they could do so in advance.
46% of travelers experienced airport processes using biometric identification. The highest usage is seen at entry and exit immigration checkpoints ( 43% ). 84% of users were satisfied. And 75% prefer using biometrics over traditional passports and boarding passes.
50% said they are concerned about data protection and 39% would be more open to biometric solutions if assured of their data’s security.

IATA’s One ID initiative is helping the industry to respond to traveler desires for faster processes and less hassle on the way to their aircraft, securely powered by biometrics and digital identity.

“The clear message from travelers is that they expect to board their planes faster with technology and smarter processes beginning well before they reach the airport. And the good news is that we are making this happen. Already travelers can arrive at the airport ready to fly with admissibility checks completed. And biometrics and digital identity can deliver a paperless experience once at the airport. That’s great for passengers. Importantly, the greater efficiency will help airport infrastructure to better cope with the growth in passenger numbers, helping to make the business case for adopting these new technologies and processes even more compelling,” said Careen.

Digital solutions are preferred by younger generations

Under-25s are considerably more proactive in using technology to improve their travel but want assurances on security.

51% would choose digital wallets for payment, far above the global average of 20%.
90% expressed interest in using a smartphone with a digital wallet, passport, and loyalty cards for booking, payment, and airport navigation, surpassing the global average of 77%.
48% prefer biometrics over traditional passports and boarding passes, compared with 43% of those aged 56-75.
50% of under-25s would be more open to biometric solutions if assured of data security, versus the global average of 39%.