The Dubai Government Human Resources Department (DGHR) has issued a circular announcing Eid Al Fitr holidays.
It states that work across all entities, departments and institutions affiliated with Dubai government will be suspended from the Shawwal 1 ,1446 AH until the 3rd Shawwal 3, 1446 AH.
Official work will resume from Shawwal 4 1446 AH said the DGHR.
Dubai Eid Al Fitr 2025 holiday
The circular further stated that if the month of Ramadan is completed within 30 days, then the 30th day of Ramadan will also be added to the Eid Al Fitr holidays.
It means that:
If the new crescent moon is sighted on the 29th day of Ramadan the holiday begins on the first day of Shawal and run until Shawwal 3. This holiday would correspond to Sunday, March 30 until Tuesday, April 1. Taking into account the typical weekend in the UAE, it would mean a four-day holiday
If the moon is not sighted, Ramadan will be a day longer and total 30 days. In tis circumstance, Ramadan 30 will also be a holiday as well as the first three days of Shawwal. This would correspond to Monday, March 31 until Wednesday, April 2 being a holiday for the public and private sector
Staff members of various entities, departments and institutions who work on shift basis or those involved in managing public facilities or providing public services are not included in the circular.
To ensure seamless functioning of facilities during this holiday, these entities are responsible for deciding the working hours for the exempt categories in line with their operational needs.
Experience Dubai during Ramadan 2025, where spirituality meets celebration. Discover the best Iftar spots, cultural events, shopping, and travel tips for a unique visit.
Dubai is a city of contrasts, where a fast-paced lifestyle slows down in deep meditation during Ramadan, and contemporary towers stand alongside centuries-old traditions. If you plan to visit in March 2025, get ready for a truly unique experience as Dubai transforms into a place of quiet spirituality by day and vibrant celebration by night.From lavish Iftar feasts under the stars to cultural events you won’t find anywhere else, here’s what you need to know about visiting Dubai during Ramadan.
Ramadan: What is it?
Observed by Muslims worldwide as a time of fasting, prayer, and community, Ramadan is the holiest month in the Islamic calendar. Based on the moon sighting, Ramadan in Dubai is expected to begin on March 1, 2025, and last for 29 or 30 days.Failing to follow these guidelines could result in fines, so it’s important to be aware of your surroundings and respect local traditions.
What to Expect as a Traveler in Dubai During Ramadan
Dining & Eating in Public Dubai operates differently during Ramadan. Many cafés and restaurants remain closed during the day, but some cater to non-fasting visitors. However, public eating, drinking, and smoking are strictly prohibited until sunset. Hotels and other indoor venues offer dining options, ensuring that visitors are accommodated.
As the sun sets, the city comes alive with Iftar—the traditional meal to break the fast. From extravagant feasts at luxury hotels to intimate gatherings in Ramadan tents, the experience is unlike anything else.
Shopping & Attractions Malls and stores adjust their schedules, often opening later in the day and staying open well past midnight. This is the perfect time for late-night shopping sprees, with exclusive Ramadan deals on everything from fashion to electronics.
Popular tourist attractions remain open, but their hours may be modified. It’s best to check in advance before visiting cultural sites, theme parks, or the Burj Khalifa.
Public Transport & City Life Dubai’s metro, buses, and taxis operate on modified schedules during Ramadan, often running later into the night to accommodate post-Iftar outings. The city feels more laid-back during the day, but once night falls, the streets fill with families and friends gathering to celebrate.
How to Be Respectful During Ramadan in Dubai
Dubai welcomes visitors, but during Ramadan, there are a few cultural norms to keep in mind:
Dress Modestly – While Dubai is usually lenient, it’s best to wear clothing that covers the shoulders and knees in public places during Ramadan.
Avoid Public Displays of Affection – Holding hands or hugging in public should be avoided.
Respect Fasting Hours – Non-Muslims are not expected to fast but should refrain from eating, drinking, or smoking in public from sunrise to sunset.
Be Mindful of Local Customs – Loud music and disruptive behavior are discouraged in public spaces.
Failing to follow these guidelines could result in fines, so it’s important to be aware of your surroundings and respect local traditions.
Where to Experience the Best Iftar in Dubai 2025
Iftar is more than just a meal—it’s a celebration. Many of Dubai’s top restaurants, hotels, and cultural centers host elaborate Iftar buffets and dining experiences. Some of the best places to try include:
Al Majlis – Madinat Jumeirah – A luxurious Arabian-style Iftar with traditional dishes and live entertainment.
Ewaan – Palace Downtown – A stunning setting offering a mix of Middle Eastern and international flavors.
Atlantis, The Palm – A grand Iftar with breathtaking views at one of Dubai’s most iconic landmarks.
Sheikh Mohammed Centre for Cultural Understanding (SMCCU) – A must-visit for those who want an authentic Emirati Iftar while learning about local traditions.
Dubai Opera Ramadan Tent – A high-end Iftar experience with stunning views of the Burj Khalifa.
For a more casual yet immersive experience, visit one of Dubai’s many Ramadan tents, where locals and visitors gather for food, storytelling, and socializing.
Things to Do in Dubai During Ramadan 2025
Beyond Iftar, there’s plenty to explore and experience during Ramadan:
1. Discover Old Dubai – Wander through the Al Fahidi Historical District, visit the Dubai Museum, and explore the bustling Gold and Spice Souks. 2. Take a Desert Safari – Experience an unforgettable evening in the desert with camel rides, cultural performances, and Iftar under the stars. 3. Watch the Dubai Fountain Show – A mesmerizing display of water, music, and lights near the Burj Khalifa, best enjoyed after Iftar. 4. Go on a Dhow Cruise – Set sail on a traditional wooden boat along Dubai Marina or Dubai Creek for a scenic dinner experience. 5. Visit Jumeirah Mosque – One of the few mosques open to non-Muslims, offering guided tours that provide insights into Islam and Ramadan. 6. Shop at the Ramadan Night Market – A seasonal bazaar featuring local handicrafts, food, and unique souvenirs.
7. Attend Cultural Events – Throughout the month, Dubai hosts special exhibitions, performances, and storytelling sessions celebrating the spirit of Ramadan.
Why Visit Dubai During Ramadan?
Ramadan isn’t just a time of fasting—it’s a time of reflection, generosity, and community. As a visitor, you’ll see Dubai in a completely different light.
The pace slows down, the hospitality shines even brighter, and the experience is unlike anything you’ll find at other times of the year. Whether you’re indulging in a lavish Iftar, exploring Dubai’s historic neighborhoods, or simply soaking in the serene atmosphere, Ramadan in Dubai is a journey worth taking.
So if you’re planning a trip in March 2025, embrace the cultural richness of Ramadan and discover a side of Dubai that few get to see.
The East African Community (EAC) will, for the first time, participate as an entity having its own stand at the International Tourism Bourse (ITB) – Berlin, the world’s largest tourism trade fair, from 4th – 6th March, 2025. Representing the region as a single tourism destination, the EAC will showcase its diverse attractions under the brand “Visit East Africa: Feel the Vibe.”
The EAC Secretary General, Hon. Veronica Nduva observes that “this is part of the EAC’s efforts to position the region as a leading global tourism destination. The bloc aims to attract international tourists and investors by highlighting the region’s rich cultural heritage, natural beauty, and unique attractions.”
The region offers a wide range of experiences for travelers. It is home to some of the most iconic wildlife, including the traditional Big Five, with the highest population of lions in the world. Mount Kilimanjaro, the highest peak in Africa, continues to draw adventurers from around the world, while the Great Migration, a natural wonder shared between Kenya and Tanzania, remains a major highlight for visitors. The region’s vibrant cities, hospitable people, and diverse ethnic communities further enhance its appeal as a must-visit destination.
Participation at ITB Berlin will also serve as a platform to promote East Africa’s multi-destination tourism offerings and cross-border experiences. International visitors have an opportunity to explore the seamless travel possibilities across the region, with its breathtaking natural landscapes, pristine beaches along the Indian Ocean, and rich cultural traditions. The EAC aims to demonstrate the region’s potential to provide an unforgettable travel experience for tourists from around the world.
Moreover, the EAC stand at ITB offers the upcoming and undiscovered destinations within the region an opportunity to showcase their offerings and penetrate the international market.
In addition to showcasing East Africa’s unique attractions, the fair will create valuable opportunities for business partnerships. Exhibitors from the region will meet with buyers from international markets, strengthening relationships with global travel trade partners.
The EAC will also convene a platform to deliberate on sustainable tourism trends and joint tourism marketing efforts as it launches the Visit East Africa: Feel the Vibe” brand. Tourism remains a critical contributor to the region’s economy, driving foreign exchange earnings and creating employment. By presenting itself as a unified bloc at ITB Berlin, the EAC seeks to increase international tourist arrivals and encourage sustainable tourism practices. This approach also aligns with its broader strategy of standardizing services across member states, ensuring a high-quality experience for all visitors.
“We are delighted to note that the EAC has fully recovered from the impacts of COVID-19 in terms of tourism numbers, with the region having recorded approximately 8.5 million international tourist arrivals in 2024, compared to pre-COVID levels of 7.7 million arrivals in 2019,” Hon. Nduva stated. She further noted that through the promotion of the “Visit East Africa: Feel the Vibe” tourism brand, as well as the national tourism brands, the EAC will reach over 11 million tourist arrivals by the end of 2027.
The East African Community invites tourists and industry stakeholders to discover the beauty and vibrancy of the region. Whether exploring the majestic mountains, witnessing the breathtaking Great Migration, or immersing oneself in the warmth of East African culture, the region offers something special for every traveler.
The promotion of regional tourism under the “Visit East Africa: Feel the Vibe Brand” including participation at ITB is supported by the European Union via the LIFTED project. Speaking on the brand, the European Ambassador to Tanzania and the EAC, Christine Grau, highlighted, “The ‘Visit East Africa – Feel the Vibe’ brand is a bold celebration of this region’s diversity, culture, and natural wonders, a vision the European Union is proud to support through the LIFTED project. As the EAC is launching this brand globally, we are building bridges between East Africa and Europe, fostering sustainable tourism that empowers communities, preserves ecosystems, and inspires the world.”
Speaking on the upcoming event, the Chairman of the East Africa Tourism Platform, Mr. Fred Odek Odhiambo, highlighted the importance of EAC’s presence, describing it as a historic milestone in the collective efforts to elevate East Africa’s tourism sector on the global stage. “Under the banner of ‘Visit East Africa: Feel the Vibe,’ we are not only showcasing the unparalleled beauty and cultural richness of our region but also reinforcing East Africa’s appeal as a seamless, multi-destination experience,” he stated.
Mr. Odhiambo further emphasized that this is a pivotal moment for the world to discover East Africa in its full vibrancy. “We look forward to forging meaningful partnerships that will drive sustainable tourism growth and investment across the region,” he added.
LIFTED “Leveraging Integration Frameworks for Trade in Services and CSOs in the EAC,” is a project jointly co-financed by the European Union (EU) and the German Federal Ministry for Economic Cooperation and Development (BMZ). It aims to increase EAC, continental and further bilateral trade with EU in Trade in Services and Civil Society engagement in the framework of the (AfCFTA) for people-centred EAC integration. It is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) in collaboration with the EAC Secretariat.
In a magnificent display of East African unity, Uganda’s rich cultural heritage took center stage at Mamba Village Mombasa on February 22nd, 2025. The vibrant exhibition transformed the coastal venue into a mesmerizing showcase of Ugandan traditions, featuring an array of cultural performances, authentic crafts, and tourism opportunities that highlighted the Pearl of Africa’s diverse attractions.
The event, which drew prominent figures from the regional tourism sector, served as a dynamic platform for cross-border cooperation and cultural exchange. Attendees were treated to captivating demonstrations of traditional Ugandan dance, music, and artistry, while tourism stakeholders explored potential partnerships to enhance regional travel experiences. The exhibition successfully bridged cultural and commercial interests, showcasing Uganda’s commitment to expanding its tourism footprint in the East African region.
Distinguished members of Kenya’s travel industry actively participated in the cultural extravaganza, engaging in meaningful discussions about strengthening tourism ties between the two nations. The choice of Mombasa’s Mamba Village as the venue added a unique coastal charm to the Ugandan cultural showcase, emphasizing the growing importance of regional tourism cooperation and cultural preservation in East Africa’s tourism landscape.
Kenya’s tourism industry saw a remarkable growth in 2024, with the country earning a total of Ksh 452.2 billion, marking a significant 20% increase from the Ksh 377.5 billion recorded in the previous year. According to reports, the tourism sector has been thriving, driven by various factors, including strategic marketing efforts, diversification of tourism products, and the introduction of new scheduled flights, all of which have attracted more international visitors.
Tourism’s Impact on Kenya’s Economy
Tourism remains one of Kenya’s most vital economic sectors, ranking as the second-largest foreign exchange earner after agriculture. Agriculture, contributing around 70% to the nation’s Gross Domestic Product (GDP), has long been the dominant industry in Kenya. However, tourism has consistently played a significant role in supporting the country’s economy. The impressive growth in earnings demonstrates the sector’s resilience and its potential to provide additional support to the national economy, helping it withstand fluctuations in other sectors.
In 2024, the number of international tourists visiting Kenya reached 2.4 million, which is a notable increase. The surge in arrivals is attributed to aggressive marketing campaigns, effective product diversification in the tourism sector, and the opening of new scheduled flights, all of which have made Kenya more accessible to global travelers.
Key International Markets for Kenya’s Tourism
Kenya’s top source of international tourists in 2024 was the United States, which accounted for 12.8% of the total arrivals. This market has consistently been a strong contributor to Kenya’s tourism industry. Following the U.S., neighboring countries Tanzania and Uganda ranked second and third, respectively, contributing significantly to the increase in regional tourism.
Moreover, there were 975,883 tourists from the African continent alone, which made up 40.8% of the total international arrivals to Kenya. This rise in African tourists highlights the growing interest within the region, with more African travelers discovering Kenya’s rich cultural heritage, wildlife, and scenic landscapes. The increased interest in Kenya from these regions suggests a rise in intra-African tourism, presenting opportunities for local tourism-related businesses to tap into this growing demand.
Bed Night Occupancy and Its Growing Impact
The rise in international visitors has also been reflected in the increase in bed night occupancy, which surged by 12% to reach 5.17 million nights in 2024. This growth is a clear indicator of the thriving hospitality sector and the expanding demand for accommodation options across Kenya. As international arrivals continue to rise, the number of overnight stays and the overall tourism expenditure is expected to grow, benefiting the local economy by supporting hotels, lodges, restaurants, and other tourism-related services.
Tourism Targets for the Future
Looking ahead, Kenya aims to continue building on the momentum gained in 2024. The tourism sector’s new targets for 2025 include attracting at least 3 million international tourists and increasing the earnings from tourism to Ksh 560 billion. These ambitious goals highlight the government’s commitment to furthering the growth of tourism in Kenya and establishing it as a leading destination for global travelers. The emphasis on expanding marketing efforts, developing new tourism products, and improving infrastructure will be crucial in achieving these targets.
Global Impact on Travel and Tourism
Kenya’s tourism growth has far-reaching implications, not only for the country but also for the global travel industry. With the increased number of international tourists and the sector’s growing contributions to Kenya’s GDP, more travel companies, international airlines, and hospitality providers are likely to focus on Kenya as a primary travel destination. This increased interest will help diversify the global tourism market, encouraging more travelers to explore the unique offerings that Kenya has.
This growth could also have a ripple effect on neighboring countries as they benefit from the rising number of tourists in East Africa. As Kenya becomes an even more significant player in the international tourism sector, travelers from different parts of the world may start exploring the wider region, thereby benefiting other East African countries with similar attractions.
The growing appeal of Kenya’s natural wonders, such as the world-famous Maasai Mara, Amboseli National Park, and the beaches along the Indian Ocean, will likely continue to drive tourism interest. Additionally, Kenya’s expanding tourism infrastructure, such as improved transport connections and accommodations, will help support the increasing number of visitors, making the country more accessible and welcoming to global travelers.
A Bright Future for Kenya’s Tourism
Kenya’s tourism industry has demonstrated impressive growth in 2024, driven by increased international arrivals, strategic marketing efforts, and the development of new tourism products. With a strong economic contribution, tourism continues to be a key pillar of Kenya’s economy, second only to agriculture. The government’s ambitious plans for 2025 show a clear vision for sustained growth in the tourism sector. As Kenya’s appeal as a global travel destination continues to rise, the effects on the global travel industry will be significant, leading to greater regional collaboration and a stronger position for Kenya on the world stage.
DUBAI — Dubai welcomed 18.72 million international overnight visitors from January to December 2024, a 9% year-over-year increase that surpasses the previous record of 17.15 million in 2023, according to data from the Dubai Department of Economy and Tourism (DET).
Impactful local and international partnerships, creative and targeted global campaigns, and major events were among the key contributing factors that drove Dubai’s tourism sector to another record-breaking year in 2024.
Key infrastructure projects include the expansion of the Al Maktoum International Airport (DWC).
“Dubai’s remarkable tourism performance in 2024 reflects the sustained commitment and strategic efforts of our extensive network of partners and stakeholders,” said His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai). “Our market strategy, built on bespoke and diversified campaigns, has been pivotal in showcasing Dubai’s diverse tourism offerings to the world, and we have leveraged strong partnerships with private and public sector organizations and individuals to enhance our global reach and promote Dubai as a leading hub for business, leisure, and innovation.”
He added: “As we aim to build on this momentum throughout 2025, we are committed to maintaining the highest standards of service and continuously innovating to exceed expectations, whether for tourists visiting for the first time, or for loyal repeat guests and residents exploring the city and enjoying its lifestyle offerings.”
NEW OPENINGS SPUR HOTEL SECTOR PERFORMANCE
Dubai’s hotels contributed significantly to the city’s performance. Spurred by a series of high-profile new openings – including, but not limited to, One&Only One Za’abeel, SIRO One Za’abeel, and The Lana Dorchester Collection – Dubai’s hotel inventory at the end of December 2024 comprised 154,016 total available rooms across 832 establishments, compared to 150,291 rooms at 821 establishments in 2023.
The pipeline of new properties includes the upcoming Jumeirah Marsa Al Arab and the Mandarin Oriental Downtown.
Performance on key hotel metrics remained strong in 2024, with average occupancy for the hotel sector growing to 78.2%, up from 77.4% in 2023, and occupied room nights rising to a high of 43.03 million, representing 3% growth compared to 41.70 million in 2023.
PROMOTIONAL CAMPAIGNS & EVENTS
Supported by key stakeholders and partners, DET’s creative global campaigns and in-market activities highlighted the city’s multi-faceted touristic appeal and kept Dubai top-of-mind for international tourists.
Global campaigns in 2024 included ‘Dubai, What’s Not To Love?’, which positioned the city as a destination of choice for winter. The latest campaign, ‘If You Go, You Know’, featured Dubai’s residents showcasing their favourite parts of the city.
Dubai’s unique gastronomy scene is a big driver for tourism, with thousands of establishments, from local hidden gems to internationally renowned brands.
Also of note, Dubai is among the top five safest cities in the world with a safety index of 83.7, according to findings revealed by Numbeo’s mid-2024 Safety Index by City rankings.
Some of the city’s biggest events in 2024 included the eighth edition of the Dubai Fitness Challenge, which attracted a best-ever 2.7 million participants, and the Dubai Shopping Festival, which celebrated its 30th edition.
Trade shows, industry exhibitions and MICE sector events attracting thousands of visitors and exhibitors in 2024 included GITEX Global, with 200,000 attendees, the highest in its 44-year history, as well as and Arabian Travel Market (46,000 attendees). Consolidating the city’s position as the world’s leading meetings destination, Dubai last year secured the hosting of 437 future events, driven by Dubai Business Events (DBE), part of DET and the city’s official convention bureau.
WHAT’S NEXT
Work has started on the new AED128 billion passenger terminal at Al Maktoum International Airport (DWC), which will be the largest in the world when fully operational and will ultimately enable the airport to handle a passenger capacity of 260 million annually.
Aligned with the Dubai 2040 Urban Master Plan and supporting initiatives to transform Dubai into a ‘20-Minute City’, Dubai Metro’s Blue Line extension will stretch 30 kilometres, connect 14 stations and serve an expected population of about one million people.
DET is also actively engaging with investors and operators in the hospitality space, to explore opportunities to bring more brands and offerings into the city, further diversifying the range of options available to visitors and residents, and across new and developing districts, including Palm Jebel Ali and Dubai South.
Dubai will also continue to leverage innovation and new technologies like AI and VR to create personalized and immersive experiences for new and repeat visitors. The Visit Dubai mobile app uses AI to offer tailored recommendations, while virtual tours allow tourists to explore attractions before their trip. AI is also being used for biometric hotel check-ins and automated immigration processes at DXB.
The Ministry of Tourism, in partnership with the Zambia Institute for Policy Analysis and Research (ZIPAR), has launched a groundbreaking study titled “Harnessing Meetings, Incentives, Conferences and Exhibitions (MICE) for Zambia’s Tourism Sector Growth.”
This research explores the vast potential of MICE tourism in driving economic growth, creating jobs, and positioning Zambia as a leading business tourism destination in Africa.
MICE tourism plays a crucial role in diversifying Zambia’s tourism beyond leisure travel. Its ability to attract high-value business travelers, stimulate infrastructure development, and enhance global visibility presents a strategic opportunity for Zambia’s economic advancement.
The study highlights the potential for Zambia to tap into a sector that is projected to reach $1.44 trillion globally by 2025. In the past two years alone, Zambia has seen a 67.5% revenue increase from MICE activities.
At the study launch, Minister of Tourism, Rodney Sikumba, expressed the government’s commitment to unlocking the full potential of MICE tourism in Zambia. “Zambia has the capacity to become a preferred destination for international conferences and business events.
This study provides a blueprint for improving infrastructure, streamlining policies, and attracting investment to strengthen our competitiveness in the global MICE market,” Sikumba said.
He urged stakeholders, including government agencies, the private sector, and development partners, to collaborate in implementing the study’s recommendations. By harnessing MICE tourism, Zambia can achieve sustainable growth, boost foreign direct investment, and create a more resilient tourism sector.
Zambia Institute for Policy Analysis and Research (ZIPAR) Interim Executive Director, Mr. Zali Chikumba, emphasized that the study serves as a roadmap for the nation’s tourism strategy. It offers clear guidelines for attracting more MICE activities and boosting economic growth.
Chikumba noted the importance of aligning Zambia’s natural assets with global MICE trends to position the country as a premier business tourism destination in Africa.
The increased duty-free import limit to Sh250,000 from Sh50,000 aims to enhance passenger experience at JKIA
Previously, travellers complained about having their goods seized for exceeding the Sh50,000 threshold.
Changes also include exempting all African citizens from Electronic Travel Authorisation (ETA) requirements and easing intra-African travel.
The Cabinet has endorsed a plan to allow travelers entering Kenya to enjoy an increased duty-free import limit of up to Sh250,000 from Sh50,000.
Previously, travelers complained about having their goods seized for exceeding the Sh50,000 threshold.
Under the plan, passengers bringing goods for personal use valued at up to Sh250,000 will no longer be required to pay customs duties.
A dispatch said the Cabinet endorsed a comprehensive plan to enhance passenger experience at Jomo Kenyatta International Airport (JKIA) by streamlining operations and bolstering security.
“Security screening at JKIA will be enhanced through risk-based profiling, ensuring only flagged bags undergo manual inspection in a dedicated screening room, reducing delays and improving efficiency,” the dispatch said.
It said changes also include exempting all African citizens from Electronic Travel Authorisation (ETA) requirements and easing intra-African travel.
To further expedite travel, the Cabinet announced that the number of immigration booths and staff will be doubled, while E-Gates will be introduced to eliminate long queues and speed up clearance.
“Accountability measures will also be strengthened with new monitoring technology deployed to oversee airport staff and mandatory uniforms with visible name tags required for all agency employees and retail concessionaires,” the dispatch added.
The Cabinet further announced that JKIA infrastructure will also undergo major upgrades, including modernised baggage handling systems, improved stormwater drainage and access roads, the installation of covered walkways, enhanced air conditioning, and clearer signage.
“Meet-and-greet services will be strictly regulated, ensuring only licensed facilitators operate within the airport to enhance security and order. These measures take immediate effect, reinforcing JKIA’s position as a leading aviation hub by improving efficiency, security, and overall passenger experience,” the statement added.
Cabinet also approved several host country agreements, reinforcing Kenya’s role as a regional hub for international organisations.
These include agreements with the International Institute for Democracy and Electoral Assistance, Save the Children International, Shelter Afrique Development
Bank, Oxfam International, Norwegian Refugee Council, and Population Services International, among others.
Additionally, Cabinet approved the ratification of an agreement with Singapore to eliminate double taxation and prevent fiscal evasion, further strengthening Kenya’s global trade and investment ties.
Cabinet also endorsed Kenya’s hosting of the International Air Transport Association (IATA), underscoring the country’s commitment to enhancing international cooperation and economic diplomacy.
Dubai has continued to consolidate its standing as a top choice for prominent international business conferences, events, congresses, corporate meetings and incentives in 2024, with the city securing the opportunity to host a record 437 events from a range of sectors and professions.
Driven by Dubai Business Events (DBE), the city’s official convention bureau and part of the Dubai Department of Economy and Tourism, this marked a 20 percent year-on-year increase in the number of successful bids, further elevating Dubai’s status as a globally competitive hub for events, powered by innovation, infrastructure development and rising global economic influence.
“The healthy increase in successful bids in 2024 is further proof of Dubai’s rising prominence as a destination that delivers not only world-class business events infrastructure and capabilities but also provides unrivaled, memorable experiences for all organizers and delegates,” stated Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment.
Events to attract over 200,000 delegates
The events captured in 2024 are set to attract around 210,731 delegates to Dubai over the coming years, making a direct impact on the city’s economy and travel and tourism ecosystems, and bringing talent and expertise from around the world to enjoy the platform Dubai provides for knowledge sharing, professional development and networking.
The city’s success, driven by collaborative efforts across the public and private sectors, underlines Dubai’s unrelenting draw as a go-to, accessible, safe and welcoming global MICE destination. This growth feeds into Dubai’s wider economic growth by attracting more visitors, positioning Dubai in the global business events arena, and shedding light on its thriving knowledge economy.
Furthermore, it cements the important role business events are playing in achieving the goal of the Dubai Economic Agenda, D33, to consolidate Dubai’s position as a leading global city for business and leisure.
“To build on this momentum, we are engaging with all stakeholders, trusted partners and service providers, to elevate Dubai’s position as a leader in the competitive business events landscape – aiming for sustainable economic growth, in line with the Dubai Economic Agenda, D33. We look forward to harnessing the power of opportunity to create further impact for the benefit of everyone, and demonstrate what sets Dubai apart to a global audience,” added Al Khaja.
Key wins propelling growth
Among the most noteworthy wins last year were the 2025 WFNS World Congress of Neurosurgery, with 4,000 delegates; the 2025 Asia Pacific Cities Summit & Mayor Summit, with 1,200 delegates; the 2025 Pan Arab Radiology Conference, with 1,500 delegates; and the 2026 Global Symposium on Health System Research, with 3,000 delegates.
Dubai also secured the 2026 FIP World Stamp Exhibition, with 1,000 delegates, and the 2028 Scientific Assembly and Associated Events of the Committee on Space Research, with 3,000 delegates.
In addition, Dubai won bids for several prestigious corporate and incentive events in 2024, including the 2025 Oppo Guangdong Incentive, with 4,000 delegates; the 2025 Loyal Connect Global, with 3,000 delegates; the 2025 GLA Global Logistics Conference, with 1,500 Delegates; the 2026 Forever Living Global Rally, with 12,000 delegates; the 2026 Emerson Exchange, with 2,500 delegates; and the 2026 Herbalife China Incentive, with 1,200 delegates.
Further supporting Dubai’s growing business events landscape, DBE engaged with industry professionals around the world at trade shows including IMEX Frankfurt, The Meetings Show, IBTM World, and IMEX America, as well as through a year-round calendar of sales missions, study missions and site inspections.
Other key initiatives included the Al Safeer Congress Ambassador Program, which engaged its locally-based subject matter experts and members from various professional fields to secure more events and welcome more delegates to Dubai in the coming years. Partnerships with key industry bodies including the BestCities Global Alliance, the International Association of Professional Congress Organisers (IAPCO), the Professional Convention Management Association (PCMA) and the International Congress and Convention Association (ICCA) further boosted growth.
This performance follows key milestones achieved in 2024, including ICCA ranking Dubai the top city in the Middle East for the number of association meetings hosted, and events crowning it number one in its ‘Top Meeting Destinations in the Middle East and Africa’.
The Henley Passport Index, a global authority on passport rankings, has revealed its 2025 list of the most powerful passports worldwide.
Drawing on exclusive data from the International Air Transport Association (IATA) and extensive research, the index ranks 199 passports based on the number of destinations their holders can access without a prior visa.
While African nations like Seychelles and Mauritius perform exceptionally well, a stark contrast remains between the continent’s most and least powerful passports.
For example, war-torn nations such as Somalia and Sudan rank near the bottom, highlighting the impact of geopolitical instability on mobility.
Here’s a look at the top-performing African passports on the Index this year:
Mauritius secures second place among African countries with its 151 visa-free destinations making it a standout performer.
3. South Africa – Rank 48 (106 Visa-Free Destinations)
South Africa is ranked 48th globally. Its passport holders can access 106 destinations without a visa.
4. Botswana – Rank 57 (88 Visa-Free Destinations)
Botswana’s passport grants its holders access to 88 destinations.
5. Namibia – Rank 62 (81 Visa-Free Destinations)
Namibia ranks among the top five African countries, offering access to 81 destinations.
Other Notable Mentions:
Kenya – Rank 68 (74 Visa-Free Destinations): East Africa’s leading passport.
Ghana – Rank 74 (68 Visa-Free Destinations): Ghana maintains its reputation as a gateway to West Africa with improved access.
Nigeria – Rank 94 (46 Visa-Free Destinations): Despite challenges, Nigeria’s passport holds significance due to its strategic importance in the region.
