The big changes coming to UK and European travel in 2025

Getty Images Travellers in line at UK customs (Credit:Getty Images)
There will soon be an additional step to visit the UK even if you don’t need a visa (Credit:Getty Images)

Many international travellers will soon need to register for an online authorisation before touching down in the UK or many EU nations.

Millions of travellers planning a trip to the UK will soon need to register for an online authorisation before landing – even if they’re just transiting en route to their final destination.

From 8 January 2025, visitors from the United States, Canada, Australia and other non-European nations who currently do not need a visa for short stays in the UK will be required to obtain an Electronic Travel Authorisation (ETA) to enter the country.

To receive an ETA, travellers must fill out an online form and pay a £10 fee (approximately US $12.75). Applicants should hear if their authorisation has been approved in a few hours, but in some cases, a decision may take up to three business days. The authorisation is valid for multiple entries to the UK for stays of up to six months and is good for a two-year period or until the traveller’s passport expires – whichever comes first.

The new authorisation isn’t just aimed at non-Europeans, though: beginning on 2 April 2025, EU nationals will also be required to obtain an ETA before entering the UK. (Citizens of the UK, Ireland and those with valid UK visas will be exempt.)

According to the UK government’s Home Office, the expansion of the ETA scheme (which previously only applied to citizens of seven Middle Eastern nations) is aimed at creating a more streamlined entry system by confirming traveller eligibility to enter the UK before they leave their country of origin. When boarding a plane to the UK, gate agents will verify your ETA status via digital link to your passport thereby reducing time and confusion at border crossings. The Home Office also says the biographic, biometric and contact details collected during the application process will also help to increase security by better tracking traveller movements.

“This expansion of ETA is a significant step forward in delivering a border that’s efficient and fit for the digital age,” Seema Malhotra, UK Minister for Migration and Citizenship, said in a statement. “Through light-touch screening before people step foot in the UK, we will keep our country safe while ensuring visitors have a smooth travel experience.”

Getty Images US Airport Face Scan: A growing number of countries are transitioning to digital border crossings (Credit: Getty Images)
US Airport Face Scan: A growing number of countries are transitioning to digital border crossings (Credit: Getty Images)

The UK’s ETA expansion is just one example of several new electronic entry programmes being rolled out around the world. Starting in the spring of 2025, the EU will require a new travel authorisation for visa-exempt foreigners from 60 nations (including the UK, US, Canada and Australia) before they are allowed to enter 30 EU nations. Similar to the ETA, this new programme, called the European Travel Information and Authorisation System (ETIAS), requires short-term travellers to apply online, pay a small fee (€7 – roughly US $7.40 or £5.80) and then wait up to 96 hours for applications to be approved.

The EU is also poised to launch a separate digital monitoring initiative called the Entry/Exit System (EES), which uses face and fingerprint scans instead of passports to identify non-EU nationals. Unlike the ETIAS, this new security measure (which was scheduled to roll out in November 2024 but has been delayed until sometime in 2025) doesn’t require travellers to apply for anything before they start their trip. Instead, travellers will be registered upon entering any of the 29 EU nations using the system.

According to the EU’s travel information website, the goal of the EES is to modernise border crossings and speed up long immigration lines that have surged with the post-pandemic travel demand. Like other digital entry systems that have been in place for years around the world – such as in the US, Canada, and Australia – the new entry system is also aimed at combatting identity fraud and the number of people overstaying in the EU.

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However, not everyone is happy about the increased digitisation of the border entry process. Critics of the expanded ETA scheme are concerned that the extra process and fee will be a barrier to younger and less affluent travellers. Others worry that as nations and regions continue to move towards online entry forms, they’ll no longer receive passport stamps, which have long held a sentimental place among travellers. There’s also a general concern about what happens in the event of a tech glitch.

“I’m sad about [the digitisation of travel] and also concerned,” said Kita Jean, a frequent traveller and member of Nomadness Travel Tribe, an online community for travellers of colour. “Passport stamps are a great way to document memories and look back at, but they’re also good for when processes and technology fails.”

As more places continue to implement digital entry systems and fees, only time will tell whether these new changes will help make crossing borders more efficient or whether travellers view them as an inefficient an unnecessary hoops to jump through.

Source: BBC.

Skyward Express flags off first Mombasa-Dar Direct Flight

In a landmark achievement for regional connectivity and development, Skyward Express has officially spearheaded the initial inaugural direct flight from Mombasa to Dar-es-Salaam, Tanzania.

The introduction of this direct flight is noted to be a great step towards enhancing bilateral relations between Kenya and Tanzania by fostering increased trade, tourism, and cultural exchange.

Speaking at Moi International Airport, Mombasa, during the launch, Mombasa Governor Abdulswammad Nassir flanked by the Chairman of the Kenya Airports Authority Caleb Kositany emphasized the importance of the new flight in reducing travel time and cost.

Previously, passengers had to connect through Nairobi before heading to Dar-es-Salaam, adding hours to their journey.

“This direct flight not only saves time but also lowers travel costs, making the route more accessible to businesses, tourists, and local travellers,” Nassir noted.

“An active airport doesn’t just benefit Mombasa; it impacts the entire region. With Dongo Kundu having been finished, it has reduced the travel time to Diani to just 30 minutes, and by the time the Mombasa- Malindi Highway is done, getting to Kilifi, Watamu, and Malindi would take even a lesser time than before the growth potential is immense,” he noted.

Nassir highlighted the broader benefits of increased air connectivity, stating that an active open skies policy could link Mombasa to over 300 cities globally. This would not only boost tourism but significantly contribute to Kenya’s GDP by attracting more international passengers.

He also urged policymakers to consider introducing tax incentives and other support mechanisms for local aviation companies to enhance their competitiveness in the global market. “A competitive aviation sector supported by favorable policies will unlock economic potential and ensure Mombasa and neighboring counties reap the full benefits of improved connectivity,” he said.

On his part, Kositany commended Skyward Express for their commitment to bridging regional gaps and lauded the partnership as a critical move towards advancing Kenya’s Vision 2030 goals.

Kositany reiterated that launching the direct flight from Mombasa to Dar-es-salam is a gateway for tourists, entrepreneurs, and everybody who wants to explore and promote the county and country as a key regional and international hub.

He further revealed plans by the Kenya Airports Authority to expand airport facilities to match the growing industry demands.

“Our air travel industry continues to grow, with more Kenyans flying. We are committed to creating a more comfortable and efficient environment by reducing congestion in our airports and enhancing overall passenger experience,” he added.

Skyward Express Chairman, Captain Mohammed Abdi, reflected on the airline’s growth journey, noting that their inaugural flight to Mombasa from Wilson Airport took place eight years ago. Since then, the airline has added two more daily flights from Jomo Kenyatta International Airport (JKIA) to Mombasa, offering both morning and evening schedules.

Abdi highlighted the strategic decision to connect through JKIA in the early days, emphasizing the importance of building capacity, acquiring larger aircraft, and positioning the airline as a competitive player.

“Our goal was to offer a superior experience, reducing flight times to Mombasa to less than an hour, a standard that sets us apart from other airlines,” he explained.

He also shared Skyward Express’s recent milestone of launching its first regional flight from Nairobi to Dar-es-Salaam last month, underscoring the airline’s vision to fly daily and seamlessly connect key destinations like Mombasa.

Captain Abdi went on to urge other airlines to build capacity to be able to compete fairly with the big airlines. He concluded by noting that the connectivity of Mombasa to Dar is the airline’s dedication to enhancing regional connectivity while meeting the growing demands of travellers.

Source: Kenya News

Dubai Is Known for Luxury Travel — Now it Wants to Focus on ‘Real Culture’

Dubai boasts of the world’s tallest building, the world’s largest mall, and the only “unofficial” seven-star hotel. Four decades after embracing tourism, Dubai wants to hone in on the “real” aspects of the city and its hidden gems.

Issam Kazim, CEO of Dubai Tourism, said Wednesday at the Skift Global Forum 2024 that the city will rely less on its famous landmarks and celebrity campaigns, in favor of a more authentic tourism experience.

“I think initially Dubai started off… we needed to create enough noise to get attention, we needed landmark projects, 7-star hotels, islands. It did a great job to get people into the city, but it started to make people feel Dubai was just about new buildings and high-end luxury,” said Kazim.

“We might have missed out on talking about our people. Only when we had that dialogue, did we realize these gems are standing out. If we shed light on the people, Dubai is a different proposition and gets a soul.”

“People used to say Dubai was beautiful but lacked a soul. The city now is speaking to people, we’ve seen that post-Covid. We generated ‘warm’ momentum and people were focusing on Dubai for all the right reasons.”

Authenticity Over Star Power

For years, Dubai has been known for using celebrities in large tourism campaigns. In 2022, Bollywood legend Shah Rukh Khan was featured in a promotional video for the city, while the year before Zac Effron and Jessica Alba did the same.

This may appear as nothing more than using celebrities for “star power” but Kazim says the emirate is prioritizing “authentic” celebrity partnerships.

He said: “At this point, it has changed quite a bit, we have a lot of celebrities visit Dubai, so we’re not relying on them the same way we did in the past. If celebrities can genuinely show an organic experience… we do not seek celebrities who have not been to Dubai. We work with celebrities who genuinely love Dubai and visit frequently.”

Using Real People

To show the ‘real’ Dubai, Kazim and his team are working to highlight the city’s hidden gems and real people.

“We have an arts and culture scene, celebrating the variety in the country. A lot of people knew about the skyscrapers, but not the cultural districts. These cultural neighborhoods were lesser known but they can be enjoyed at lower budgets.”

“Over the past few years, we’ve leveraged celebrities and influences to bring attention to what’s happening in Dubai. Now we’re shifting from that and using real people and real families to talk about why Dubai is home for them.”

“Breaking down barriers is key, to changing perceptions. Even though Dubai is known for luxury, we’re changing that, Dubai can offer affordable luxury.”

Source: Skift

Uganda hosts Kenya Coast Tourism Conference, boosting regional tourism

After two years talking and discussing, Uganda’s Ministry of Foreign Affairs and the country’s Consulate in Mombasa have this year decided to give their Kenyan counterparts, real life experience of what The Pearl of Africa offers.

“At the beginning of the partnership with Kenya Coast tourism stakeholders, we observed that very few of them, and Kenyans generally, knew about Uganda’s tourism products.  For mountain gorillas, many of them confessed that they used to sell Rwanda.  This is despite the fact that Kenya is the number one source market for tourists to Uganda,” a Ugandan official said.

The real life experience has already started, but officially, November 20 will be the historic date when Uganda for the first time hosts the Uganda- Kenya Coast Tourism Conference at Speke Resort Munyonyo. The first two conferences were held in Kenya – in November 2022 in Mombasa and the second one in November 2023 in Diani, Kwale County.

The third conference will be held on 20th– 21st November 2024 at Speke Resort Munyonyo, under the theme “The Uganda- Kenya Coast partnership: Promoting job creation, inclusivity and sustainability”.

The Conference will be attended by over 500 public and private tourism stakeholders from Uganda, Kenya and beyond who will work out a strategy for joint promotion of tourism between Uganda and Kenya Coast.

The conference will equip the key tourism players from Uganda and the Kenya coastal region with first-hand experiences of the key tourism attractions so that they are in better position to market these attractions.

Another key objective will be to promote regional tourism, and popularize the Entebbe – Mombasa route operated by the Uganda Airlines.  Previously, the only available air connection to Uganda from the Kenya Coast was by Kenya Airways, through Nairobi.

Ahead of the Conference, seventy (70) tourism stakeholders from Kenya have started a familiarization trip to Uganda from 8th – 18th November 2024 where they will visit Bwindi Impenetrable National Park, Kibale National Park, Queen Elizabeth National Park, Semliki Hot Springs, Source of the Nile and Namugongo Martyrs Museum A golf tournament between Uganda and Kenya will be held on 9th November 2024 at Kampala Golf Club.

Souce:  ATTA  

Dubai ‘now year-round destination’

By Lisa James

08/11/2024

Home » Dubai ‘now year-round destination’

Dubai has now firmly established itself as a year-round destination, with demand for the summer months increasing over the past two years, according to the destination’s tourism department.

Dubai Department of Economy and Tourism Senior Vice-President of International Operations Hoor Al Khaja said the UK is the largest source market for Dubai within western Europe. Between January and September this year, 922,000 Brits visited Dubai, an increase of 12% year-on-year.

Speaking at World Travel Market in London, Hoor said: “We’re seeing very healthy demand for Dubai, in growing numbers and we’re increasingly seeing that it’s becoming a year-round destination.”

She said demand for the summer months has increased since COVID – and particularly since around 2022.

“There is a lot more awareness about what there is to do in the summer. It’s very family friendly, very safe with air-conditioned spaces. It is an interesting mix of people coming in for the summer. Historically we were targeting our messaging towards families, but it is a very popular summer destination for couples as well,” she said.

“Demand is increasing, but unlike mature tourism cities, our supply keeps increasing too.”

New developments include the Real Madrid World theme park, which opened in April, while the new Jumeirah property, Jumeirah Marsa Al Arab, is due to open by February 2025.

Hoor said 25% of visitors to Dubai are repeat visitors to Dubai, and the Department is running a stopover campaign in the second quarter of 2025, in collaboration with Emirates. The campaign will feature a ‘global celebrity who resonates in the UK’, she added.

Recent figures from flight data analysts Cirium showed a record number of seats on flights departing the UK in the third quarter of this year, with Dubai the most popular destination.

Source: Travel Gossip

New Coast Tourism Circuit Launched to Boost Visitor Numbers

A new Coast Tourism circuit in partnership with the Ministry of Tourism and Wildlife has been launched.

The initiative intends to create a robust National, County governments and private sector strategy to increase the number of tourists. It will involve rigorous marketing of available destinations both locally and internationally, besides creating more appealing packages.

During the launch CS Tourism and Wildlife Rebecca Miano said the move will involve rigorous marketing and resources mobilisation by all stakeholders. “We want to be more organized, we are going to address issues and come up with a unified work plan, “said CS Miano. She said the country had been hard hit by COVID 19 leading to low numbers of visitors.

The CS said the industry has since recovered and the ministry is targeting 2.5 m visitors in 2024. The target is to reach 3 million by 2026 and 5 million by the year 2027. “Tourism is the biggest earner of foreign currency, we want to train our youths to become goodwill ambassadors, their innovation and creativity will drive the industry growth, “said the CS.

The CS later paid a courtesy call to Mombasa Governor Abdullswamad Shariff Nassir CS Miano said the partnership with Mombasa was very crucial as the county was a top tourism destination. “We look forward to having a robust interaction and have results through an increase in the number of tourists, “said Miano.

The Governor said the county intends to put up more development at Mama Ngina park and urged the national government to revert it to county management. He said the new partnership will increase the number of tourists visiting Mombasa as a top destination. He said the newly launched circuit will bring together teams from different counties to come up with a unified strategy.

Dubai and Hilton partner to elevate tourism

In a significant move to elevate Dubai’s global tourism appeal, the Dubai Department of Economy and Tourism (DET) and Hilton have signed a Memorandum of Understanding (MoU), focusing on enhancing visibility and refining service excellence in the city’s hospitality sector. This partnership aligns with Dubai’s Economic Agenda, D33, aimed at positioning Dubai as a top destination for both leisure and business, and further exemplifies DET and Hilton’s commitment to creating premium experiences for international visitors.

The MoU establishes a foundation for joint marketing initiatives, emphasising Dubai’s unique offerings through global advertising campaigns and social media. By incorporating seasonal travel packages, the partnership will showcase Dubai’s signature attractions while offering Hilton Honors loyalty program members exclusive Dubai experiences. Hilton, with over 195 million Honors members worldwide, will leverage DET’s resources, particularly in team training offered through Dubai College of Tourism. This will ensure Hilton staff are skilled in cultural awareness and customer service, elevating the standard of guest experiences throughout Dubai.

His Excellency Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), highlighted the role of Hilton in Dubai’s tourism evolution, emphasising that this MoU will bolster Dubai’s presence on the world stage while enhancing service quality within the city. This collaboration exemplifies Dubai’s culture of public-private partnership and strengthens the city’s tourism ecosystem. Through this partnership, more global travellers are expected to discover Dubai’s offerings, fostering advocacy and encouraging repeat visits.

Hilton, a global hospitality leader with 24 properties across nine brands in Dubai, will bring its extensive industry expertise to this strategic partnership. Guy Hutchinson, Hilton’s President for the Middle East and Africa, commended Dubai’s leadership in tourism innovation and Hilton’s commitment to supporting Dubai’s vision for unmatched hospitality. Hilton looks forward to participating in DET’s training programs to cultivate the next generation of hospitality professionals.

Dubai’s tourism sector has shown impressive growth, with the city recording a 7.5% increase in international visitors from January to August 2024 compared to the same period in 2023, when a record 17.15 million overnight visitors were welcomed. The hotel industry has achieved an average occupancy rate of 76.2% this year, reflecting Dubai’s sustained popularity as a premier travel destination. The DET-Hilton partnership is poised to enhance Dubai’s hospitality standards, supporting Dubai’s position as a global tourism leader.

Dubai Department of Economy and Tourism and Network International Partner.

Strategic partnership is aligned with the goals of the Dubai Economic Agenda, D33, to increase economic productivity by 50% through innovation and digital adoption. Signed at GITEX Global, the agreement will further facilitate access to finance and payment solutions for SMEs and fintech companies.

Dubai, United Arab Emirates: Dubai Department of Economy and Tourism (DET) has signed a strategic agreement with Network International, a leading enabler of digital commerce in the Middle East and Africa, to enhance Dubai’s digital economy and support the growth of small and medium-sized enterprises (SMEs), and fintech companies in the emirate.

Signed at GITEX Global 2024, the partnership will boost the digital payment infrastructure in Dubai and facilitate business access to finance and payment solutions, and is aligned with the goals of the Dubai Economic Agenda, D33, to double the size of Dubai’s economy by 2033 and to increase economic productivity by 50% through innovation and digital adoption. The agreement will also support the key D33 objectives to further consolidate Dubai’s position as a leading global city for business and leisure, and to make Dubai the fastest growing and most attractive global business hub for multinational corporations (MNCs), SMEs and Emirati entrepreneurs.

In the presence of H.E. Helal Saeed Almarri, Director General of DET, and Nandan Mer, Group CEO of Network International, the memorandum of understanding (MOU) was signed by Hadi Badri, CEO of Dubai Economic Development Corporation (DEDC), the economic development arm of DET, and Jamal Al Nassai, Group Managing Director for Merchant Services – Middle East and North Africa (MENA) at Network International.

Collaboration to Empower SMEs

With SMEs and fintech firms widely recognised as driving forces behind Dubai’s continued economic growth, both DET and Network International will pool their expertise and resources to launch initiatives designed to boost SME access to capital and cutting-edge financial technologies. This will include tailored loan programmes or grants, designed in collaboration with financial institutions, to support business expansion and innovation. They will also collaborate to provide digital payment solutions and offerings for micro- and start-up businesses at preferential rates. Advanced digital payment systems and e-commerce platforms will also be developed to empower Dubai-based SMEs to expand their market reach, both domestically and internationally, and increase their competitiveness and potential for growth. These programmed will be further supported by preferential payment solutions designed to ease the financial burden on emerging businesses.

DET and Network International will also collaborate to create a fintech start-up ecosystem, providing the necessary support, including market and customer access, mentorship and the facilitation of seed and growth capital through a public-private partnership model. Additionally, DET and Network International will explore the development of a fintech solution for micro-lending that leverages data from POS transactions and banking information, aiming to streamline customer onboarding and enhance credit risk assessment for SMEs.

Hadi Badri, CEO of Dubai Economic Development Corporation (DEDC), remarked: “This partnership with Network International exemplifies our dedication to equipping SMEs with essential resources for growth, thereby contributing significantly to the ambitious objectives outlined in the Dubai Economic Agenda, D33. By facilitating access to finance and payment solutions, we are not only empowering SMEs but also ensuring that Dubai remains at the forefront of digital innovation. Under the visionary guidance of our city’s leadership, this collaboration underscores our commitment to fostering a business environment rooted in innovation, sustainability, and global scalability. In an increasingly digitalized global marketplace, SMEs can trust that Dubai provides the comprehensive, cutting-edge solutions necessary for success.”

Jamal Al Nassai, Group Managing Director for Merchant Services – Middle East and North Africa (MENA) at Network International, said, “SMEs are the backbone of the UAE economy, driving innovation and growth across all sectors. Through our strategic partnership with the Dubai Department of Economy and Tourism, we are proud to support the government’s vision of empowering SMEs by providing our cutting-edge payment solutions and value-added services including swift access to capital at competitive rates, enabling them to thrive in today’s dynamic market. By leveraging our expertise in digital payments innovation, we aim to create an ecosystem that not only facilitates easier access to financial resources but also enhances the overall business environment for SMEs. This collaboration underscores our commitment to fostering economic growth, supporting the D33 Agenda and reinforcing the UAE’s position as a global hub for entrepreneurship and innovation.”

To stimulate innovation and attract talent to emerging industry sectors, DET and Network International will work in conjunction with government bodies to simplify the regulatory procedures for   SMEs. This will encompass providing support and counsel for adherence to both local and global trade regulations, thereby ensuring that SMEs can operate with efficiency and effectiveness. The partnership will also involve integrating backend systems, including the Dubai Unified License platform, to create a comprehensive data repository. This will facilitate the analysis of sales patterns and spending trends, providing invaluable insights for SMEs.

The MoU is a pivotal step in accelerating the digitalization of Dubai’s economy, bringing enhanced efficiencies and opportunities to the vital SME sector. Through this partnership, DET and Network International aim to further empower SMEs by providing access to advanced digital tools and payment solutions that streamline operations, reduce costs, and create new pathways for growth. By enabling more efficient, data-driven business practices, this collaboration will ensure that Dubai’s SMEs continue to thrive as a key contributor to the city’s economic progress and global competitiveness.

Source: Zawya

Kenya introduces digital nomad work permit and visa-free travel to boost tourism

President William Ruto announced plans to attract digital nomads to Kenya during the 2024 Magical Kenya Travel Expo.

According to the Head of State, the newly implemented Digital Nomad Work Permit enables remote workers from all over the world to live and work in Kenya, enriching their lives with the country’s breathtaking scenery and vibrant culture.

The President was speaking at the Uhuru Gardens in Nairobi, where he emphasised Kenya’s growing reputation as a top global tourism destination.

He stated that by creating a welcoming environment for digital nomads, the government hopes to establish Kenya as a hub for remote work while also boosting the tourism industry.

“Digital nomads can experience the wonders of Magical Kenya every day while contributing to local economies,” President Ruto stated.

“This initiative not only enhances our appeal as a destination but also fosters a vibrant ecosystem that supports innovation and entrepreneurship.”

President Ruto also announced a visa-free policy for visitors from select countries, allowing tourists and business travellers to explore Kenya without the hassle of visa applications.

This policy aligns with Kenya’s broader strategy to welcome people from around the world, encouraging tourism and cultural exchange.

Additionally, the President introduced a new Electronic Travel Authorisation (eTA) specifically for transit passengers at Jomo Kenyatta International Airport.

This allows travellers with layovers to step out of the airport and explore Kenya, enhancing their travel experience and encouraging longer stays in the country. T

The eTA caters to both transit and long-connection travellers, enabling them to immerse themselves in the local culture and attractions during their time in Nairobi.

These initiatives come amid a resurgence in Kenya’s tourism sector, which generated Ksh 352 billion in revenue in 2023 from over 2 million visitors.

With an ambitious goal of attracting 5 million tourists per year by 2027, the government understands the significance of appealing to a modern audience that values work-life balance and unique travel experiences.

The Magical Kenya Travel Expo, now in its 14th year, provides an important platform for connecting local businesses with international markets and fostering partnerships that promote long-term growth in the tourism industry.

The event highlights Kenya’s distinct offerings, emphasizing its rich cultural heritage and breathtaking landscapes, which appeal to both digital nomads and travelers.

Source: Citizen

Dubai to increase share in global medical tourism market

Dubai Health Authority (DHA) and the Dubai Department of Economy and Tourism (DET) have embarked on an exceptional new phase to increase Dubai’s share in the global medical tourism market.

This effort aims to cement Dubai’s position as the preferred and most distinguished destination for healthcare, quality of life, and overall happiness.

The two entities reinforced their partnership to achieve this strategic goal by recently signing a Memorandum of Understanding (MoU). Helal Saeed Almarri, Director General of Dubai Department of Economy and Tourism (left in the image), and Awadh Seghayer Al Ketbi, Director General of the Dubai Health Authority (right in the image), signed the MoU in the presence of several officials and experts from both sides.

The MoU’s objectives and areas of cooperation are based on the Dubai Health Authority’s focus on achieving competitiveness, operational efficiency, and transparency, while ensuring the quality of healthcare services and products in accordance with approved policies and the highest global standards.

It also aims to foster and support innovation and future foresight across all healthcare fields. Additionally, it aligns with the goals of the Dubai Economic Agenda, D33 to further consolidate Dubai’s position as a leading global destination for business and leisure. This includes making the city the best place in the world to visit, live and work in, while enhancing its competitiveness in global economic and tourism indices and reinforcing the emirate’s stability and role as a global hub for economy, trade, tourism, logistics, and investment.

Source:   Bio spectrum