Discover the Beauty and Potential of Eldoret with Kenya Airways

Renowned as the home of champions with beautiful lush highlands, natural beauty, and cultural heritage, Eldoret is now the 44th Kenya Airways destination. Kenya Airways recently relaunched its flight services to and from Eldoret effective March 25th, 2024.

Driven by its mission “To propel Africa’s prosperity by connecting its people, cultures, and markets.” Kenya Airways reintroduced its flights to connect Eldoret to the world and the world to Eldoret for tourism, trade, sports and culture. With 6 weekly flights, the schedule is perfect for sportsmen and sportswomen coming to train from abroad who want a seamless connection, for the business community who want to travel to explore opportunities, for students traveling to study, for family and friends traveling as well as tourists who want to explore the regions hidden wonders.

The service was first introduced with 5 weekly flights and in June, Kenya Airways responded to market demand and increased the flights to 6 weekly flights to provide customers with flexible travel options. The flights also offer seamless connectivity for international travel to and from other KQ destinations across the world. Guests travelling to and from Eldoret will also be eligible to earn Asante Reward points every time they fly with Kenya Airways.

New Schedule:

Food Tourism is Dubai’s Next Sector to Watch, Here’s Why

Dubai is more than just big malls and shiny hotels, and its maturing restaurant sector proves that.

Earlier this month, the third edition of Dubai’s Michelin Guide was announced, a lavish, government-sponsored affair constructed to show the world Dubai means business when it comes to food. It was held at the One&Only One Za’abeel — a government-owned five-star hotel.

In fact, the entirety of Michelin in Dubai is effectively a government project. Dubai Tourism brought the Michelin Guide to the city in 2022 as the emirate sought to tap into gastronomic tourism for the first time.

For this year’s Guide, 106 restaurants made the list, with 15 having one-star distinctions and four restaurants given two stars. Dubai is yet to have its first three Michelin-star restaurant.

These 106 restaurants now serve as neat marketing tools for Dubai Tourism as it looks for new ways to pull travelers into the city.

In the UNWTO’s Second Global Report on Gastronomy Tourism, it suggested that food tourism should be placed “as a horizontal layer of … destination marketing and product development strategies instead of a vertical one.” Ideally, the report suggests that food experiences should be integrated within other experiences, and not “treat[ed] as a standalone product.”

Globally, Skift data In 2019 showed 98% of US respondents traveled for food, 42% of those did so for food as the main purpose of their trips.

Gastronomic tourism is one of Dubai’s newest branches of travel, and one the city is immensely focused on nailing. For years, luxury hotels and high-end shopping got all the attention of travelers. Dubai restaurants have recently been featured on Netflix as well.

Dubai boasts around 13,000 restaurants, and this year was declared by Time Out as the ninth-best city in the world for eating. Dubai Tourism’s own Gastronomy Report puts Dubai as the global capital of food (obviously) but the data set was 2,000 people already living in Dubai.

A Different Marketing Approach

Importantly, while Michelin itself tends to shine a light on high-end venues, Dubai’s focus on gastronomic tourism as a whole shows the city maturing and moving away from its reliance on promoting only luxury hotels and malls to tourists.

In the words of tourism CEO Issam Kazim, “Dubai is a victim of its own success.” The emirate pushed hard in the 2000s and early 2010s to build some of the most spectacular modern monuments in the world: The Burj Al Arab, the Burj Khalifa, and the Atlantis to name a few.

At Skift India Summit 2024, Kazim said: “We are a victim of our own success to a degree. The Burj Al Arab made us a sought-after destination, but people thought they couldn’t afford it. Yes, Dubai caters to high-end, but that doesn’t mean we don’t cater to all budgets.”

However, these locations led many to label Dubai as an unaffordable, overly-luxurious destination. In 2024, a wave of hip, new restaurants are changing the face of the city, showing tourists and locals the culture without breaking the bank.

Local restaurant company EATX is one such firm looking to showcase Dubai through its food spots. EATX Chief Operating Officer Nick Comaty told Skift: “I used to work in Miami, in New York and in Europe for a bit, but I think Dubai is the most competitive in terms of restaurants.”

“A lot of people who aren’t familiar with Dubai or moving here for the first time or visiting for the first time just have a surface-level idea but restaurants now are a lot more nuanced. Dubai itself is a multi-ethnic city. A few years ago, many people would just go to the malls in Dubai and think they’ve done everything. Now, restaurants are adding in so many new experiences into the city.”

A “Vegas Flair” in Dubai

According to Comaty, Dubai is a mixture of many major US cities when it comes to its food scene, including the “Vegas flair” you may find on the Strip.

He said: “Food is a driver for Dubai nowadays, people come here for the restaurants. It’s a mix of New York, Miami, and Vegas. Dubai has that fast pace, it has things happening all the time like New York; then it has the beaches of Miami; and then there’s that Vegas flair in terms of entertainment.”

A New Image

Comaty reflected: “In many ways, Dubai is already a gastronomic tourism destination. Dubai is in the top ten globally when it comes to dining. Hopefully one day it will be top three.”

“Dubai has multiple layers and that’s what people need to know. It’s not only the bling bling city. The rapid maturing of restaurants is helping change that image.”

Source: Skift.

With 14 Weekly Flights to Choose From, You Can Fly To Dubai At Your Convenience With Kenya Airways

Shopping. Beaches. Food. Dessert drives. Water Adventures. Culture. Architecture. Business…the allure of Dubai is unending, and Kenya Airways has made travel to Dubai convenient for customers by providing 14 weekly flights.

Whether you are traveling for business or leisure, the Kenya Airways flight schedule is conveniently crafted to get you there on time. If you prefer a night flight to get you there on time to start your activities early morning or if you prefer a morning flight to ensure you settle and catch up with your appointments in the afternoon, KQ has a wide variety of flights for you to choose at competitive fares.

In response to demand from guests, Kenya Airways has flights to Dubai from two cities in Kenya i.e. Nairobi and Mombasa providing guests with the option to depart from Jomo Kenyatta International Airport, Nairobi or Moi International Airport, Mombasa. With 11 weekly flights from Nairobi to Dubai and 3 weekly flights from Mombasa to Dubai, Kenya Airways offers direct flights to ensure guests' needs are catered to.

That’s not it. KQ ensures an elevated customer experience and satisfaction by using the Airbus A332 & Boeing B737 on this route which are renowned for space and increased passenger comfort. The choice of aircraft also ensures that guests traveling for business or trade have enough baggage capacity.

Why choose Kenya Airways as your travel partner of choice? Kenya Airways promises unmatched professional hospitality with an African touch from friendly crew and gives guests a chance to earn redeemable Asante Reward points every time they choose Kenya Airways.

Air Seychelles, Air Austral launch interline agreement for Seychelles-Reunion travel

Air Seychelles and Air Austral have established an interline agreement, specifically a Special Prorate Agreement (SPA), allowing customers to travel between Seychelles and Reunion via Mauritius on a single ticket. This agreement follows Air Austral’s decision to cancel their nonstop route between the two islands, prompting discussions with Air Seychelles to maintain service continuity.

Air Seychelles currently operates between Seychelles and Mauritius three times a week on Mondays, Wednesdays and Saturdays offering passengers a range of dates to plan their holidays and connections.

Example of a one-way trip from Seychelles to Reunion via Mauritius

• Departure from Seychelles at 9.30am hrs arriving into Mauritius at 12.05pm

• Departure from Mauritius at 2.45pm hrs arriving into Reunion at 3.30pm

Example of a one-way trip from Reunion to Seychelles via Mauritius

• Departure from Reunion at 1.15pm hrs arriving into Mauritius at 2pm

• Departure from Mauritius at 5.05pm hrs arriving into Seychelles at 7.40pm

“Air Austral is pleased with this partnership with Air Seychelles. It was important for us to be able to offer an alternative travel to the Seychelles to our passengers. It’s a destination we know is particularly appreciated by the Reunion islanders and which we hope to be able to resume, as soon as the financial and operational situation will allow it, in agreement with our authorities.” Said Joseph Brema, Chairman of the Management Board of Air Austral.

“It is a pleasure for Air Seychelles to be able to intervene and offer an alternative bridge between Seychelles and Reunion at a time when it was most needed. We look forward to a long and fruitful cooperation,” shares Sandy Benoiton, chief executive of Air Seychelles.

Customers’ baggage will also be checked in to their final destination.

Source: Zawya.  

Dubai Destinations campaign launches new phase celebrating summer season

DUBAI: A new phase of the Dubai Destinations campaign is inviting residents and visitors to create unforgettable memories this summer by exploring Dubai’s vibrant offerings and discovering a wide range of captivating experiences and activities.

A celebration of the city’s unique appeal across all seasons, the Dubai Destinations campaign seeks to spotlight the city’s top-rated attractions, with an emphasis on the unique experiences that set the emirate apart as one of the world’s most captivating destinations. The collaborative campaign, implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), harnesses the power of storytelling to further raise the city’s profile as a leading global destination.

The latest phase of the campaign will capture the essence of Dubai as a unique summer destination by focusing on beach destinations, waterparks, indoor activities, and luxurious hotel pools, highlighting the city’s diverse range of experiences that cater to the tastes and interests of people of all ages and nationalities.

The current season of the Dubai Destinations campaign also brings together a wide range of public and private sector stakeholders to showcase the emirate’s various exciting experiences.

Shaima Al Suwaidi, Director of Brand Dubai, said, “This phase of the Dubai Destinations campaign aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to transform the emirate into the world’s best city to live and visit. By showcasing Dubai’s vibrant summer offerings, we are not only highlighting its unique charm but also reaffirming our commitment to raising Dubai’s profile as a city that offers unparalleled experiences for both residents and tourists.

With the support of government entities, industry stakeholders from the public and private sectors, and the creative media community, the campaign will shed light on unique destinations, hidden gems, and exciting activities that make Dubai one of the world’s most popular destinations. Our goal is to ensure that everyone can experience the beauty, excitement, and warmth that define Dubai, fostering a deeper connection with the city and its offerings.”

Through engaging and interactive content, the campaign will spotlight Dubai’s stunning beaches and water activities, featuring popular spots such as Dubai Ladies Club, Bluwaters, Dubai Marina, Jumeirah Beach Residence, The Beach, Jumeirah, Al Mamzar Park, and the unique Night Beach experience.

For those seeking indoor adventures, the campaign will highlight attractions like Ski Dubai, Aya Universe, Chaos Karts, and an array of shopping malls including Mall of the Emirates, Dubai Mall, and Mirdif City Centre. Visitors can also enjoy unique experiences at Deep Dive Dubai, various sports courts, theme parks such as IMG Worlds of Adventure and LEGOLAND, Air Maniax, indoor skydiving at iFly Dubai, The Green Planet, and KidZania.

Dubai’s famous waterparks will also be featured prominently, including LEGOLAND Water Park at Dubai Parks and Resorts, Wild Wadi, and Aquaventure Waterpark at Atlantis, The Palm.

The campaign will also highlight Dubai’s luxurious hotel pools, from infinity pools and rooftop pools to private pools and those with breathtaking views, offering the perfect retreat from the summer heat.

Upcoming Dubai Destinations guides, set to be released by Brand Dubai during the campaign, will help people discover many attractions in the emirate covering exciting summer and weekend activities, seaside dining options, and other businesses running exciting programmes during the season. From top-rated summer camps for children to thrilling water activities, enchanting staycations and indoor hotspots, these guides serve as unique resources for exploring the best of Dubai during the summer season.

Furthermore, the campaign will spotlight unique homegrown businesses from the ‘Proudly from Dubai’ network, an initiative launched by Brand Dubai to highlight the success stories of businesses born and initiated in Dubai.

Brand Dubai will also be partnering with several content creators and influencers to develop videos and promotional content that highlight the top activities, experiences and events in the city and where to find them. The latest phase of the Dubai Destinations campaign, which coincides with Dubai Summer Surprises, is being rolled out over digital, broadcast, print and outdoor media to ensure it reaches large sections of local and international audiences.

Source:  Zawya.  

Dubai Emerges as a World-Class Destination for Luxury Yachts

In recent years Dubai has commanded attention for its spectacular architecture, vibrant economy, and allure for luxury travelers. It’s hard to believe that not too long ago this innovative city was a small trading port; now it is a state-of-the-art maritime center as well as a world-class destination and home base for yacht owners. Over the past decade Dubai has strategically developed its amenities and services with the aim of creating a thriving nautical ecosystem. For foreign-flagged craft the introduction to the area begins with a seamless arrival experience.

Today there are 22 marinas and more than 3,600 berths for boats, including many for superyachts, megayachts, and gigayachts. To accommodate these vessels an array of modern maintenance and repair facilities has opened, along with technical support, specialty marine stores, and, notably, marina-based health and wellness centers that cater to yacht guests and crews.

The warm weather and safe, tranquil seas here, especially from October to April, provide extraordinarily pleasurable cruising conditions, all complemented by Dubai’s land-based attractions. The city is known for its scenic coastline, luxe hotels, cultural fare, and award-winning restaurants. Cruise-in, dock-and-dine opportunities are a new trend, offering the possibility to moor for a few hours while enjoying fine dining at a resort or hotel, a spa treatment, or the amenities of a beach club.

Luxe and well-equipped marinas abound. Among the newest and most popular are the following: 

Dubai Harbour, which opened in 2020 with space for 700 vessels, is in the heart of Dubai, with easy access to tourist attractions and encompassing cafes, shops, VIP lounges, and the Dubai Harbour Yacht Club.

Nakheel Marinas Dubai Islands was launched in 2023 along the city’s north coast, offering easy cruising to the open sea; it can accommodate 13 superyachts at a time.

Luxurious and picturesque P & O Marinas has a total of 1,200 wet berths and 600 dry berths and includes well-known Mina Rashid, which can host a range of pleasure craft, plus superyachts between 25 and 160 meters.

Located on the prestigious Jumeirah Bay Island, along a promenade that resembles a Mediterranean village, Bulgari Marina & Yacht Club is a superyacht anchorage that includes berths for vessels from 10 to 40 meters as well as dock-and-dine services.

Also noteworthy are Bay Marina, Dubai’s first dedicated superyacht marina, with berths for vessels up to 160 meters; Palm View Marina, located on the Dubai Harbour seafront, which boasts a lively shoreside walkway; and Nakheel Marinas on Palm Jumeirah, which welcomes a range of sailing vessels with 261 berths in two marinas plus luxury yacht services.

Dubai’s busy winter-season calendar is filled with international events that appeal to yacht owners and other high-end travelers. The Dubai Desert Classic, Dubai Duty-Free Tennis Championships, Emirates Dubai Sail Grand Prix, Emirates Dubai 7s rugby, and Dubai World Cup horse racing are just a few of the must-see tournaments for sports aficionados. On the cultural scene, there are Art Dubai, Dubai Watch Week, DIFC Art Nights, and World Art Dubai. High-profile maritime expositions that showcase the latest in yacht design, technology, and luxury include the Dubai International Boat Show, which celebrated its 30th anniversary earlier this year, and the three-day Gulf Superyacht Summit 2024, coming in November.

As Dubai has grown as a world-class yachting destination, the city has also focused on sustainability of its rich marine environment through collaborations and green marina initiatives with the aim of promoting responsible yachting and protecting the ocean’s biodiversity. Ensuring the health of the seas is a crucial element in maintaining Dubai’s importance to the luxury yachting community now and for generations to come.

Source: Robb Report.

Uganda Airlines Launches Direct London Flights

Uganda Airlines is gearing up to launch direct flights to London, significantly boosting connectivity between Uganda and the UK. This exciting development promises to enhance economic, cultural, and social ties between the two nations.

The announcement follows a series of strategic meetings held in London by a delegation led by Uganda Airlines CEO, Ms. Jenifer Bamuturaki. From June 11th to 15th, 2024, the team met with UK aviation authorities, business communities, and the Ugandan diaspora in preparation for the highly anticipated launch.

Securing coveted landing and departure slots at London Heathrow Airport marks a major milestone for Uganda Airlines. This achievement follows the acquisition of two Airbus A330-800 Neo aircraft in 2020 and 2021, specifically to service this route. While the wait for the inaugural flight continues, it’s attributed to finalizing certification processes with the UKCAA and EASA.

The demand for a direct Entebbe-London route is undeniable. In 2019 alone, over 84,000 passengers flew between these two cities, making Entebbe the second-largest unserved African market for London flights. This high volume underscores the potential success of the new route.

This expansion into the European market aligns with Uganda Airlines’ broader strategy for international growth. Just last year, the airline launched direct flights to Mumbai, India, and several destinations in West Africa. The London route will be their 13th destination and a significant step towards positioning Uganda Airlines as a major player in African aviation.

The benefits of this new route extend far beyond convenience for Ugandan travelers. It’s expected to attract tourists and business travelers, injecting a much-needed boost to Uganda’s tourism and economic sectors.

As Uganda Airlines prepares for this historic launch, anticipation is high. Direct flights between Entebbe and London promise a new era of connectivity, opening doors to a wealth of opportunities for travelers. With continued expansion and a commitment to excellence, the future of Ugandan aviation appears to be soaring.

Source: Nile Post.

Kenya backs to UN tourism growth agenda

In Summary

•Kenya was elected to chair the UN Tourism’s Committee on Tourism Competitiveness until 2027 earlier this year, after defeating strong bids from Thailand and Malta.

•UN Tourism Secretary General Zurab Pololikashvili has called for more cooperation within the regions, including joint meetings.

Kenya has committed to supporting the UN Tourism’s growth and sustainability agenda aimed at promoting tourism as a leading economic activity. Tourism is the world’s fifth export earning category as of the close of 2022.

The 121st session of the UN Tourism Executive Council was held in Barcelona, Spain, and chaired by Saudi Arabia Minister for Tourism, Ahmed Al Khateeb.

Kenya called for enhanced collaboration and resource mobilization to strengthen the organization, amidst the global economic strains.

“Global tourism is recovering fully from the effects of the pandemic and many destinations are getting past the mark of the pre – Covid era. The world is alive to the gains of the tourism sector and Kenya is aligned to tap in other global trends” Tourism and Wildlife Cabinet Secretary Alfred Mutua, who sent a delegation to Barcelona, said.

He said Kenya is committed to working closely with the UN Tourism and member states, to ensure tourism continues to be a key economic driver.

Mutua urged member states to explore innovative ways to raise funds and partner with other UN agencies such as the UN-Habitat and the private sector.

He said Kenya would leverage on the various programmes of UN Tourism in various areas including capacity building, community-based tourism, artificial intelligence, innovation, education, product promotion among others.

The CS further highlighted the need to regularize the election cycle and address non-compliance of membership fees as key to providing predictable budgeting and financing, that allows the UN Tourism to effectively execute its core functions of supporting regional workshops and initiatives.

As chair of the Committee on Tourism and Competitiveness until 2027, Kenya aims to steer other members into leveraging global data, research, case studies and partnerships to enhance global policies, as well as its own tourism policies and strategies.

The country also seeks to ensure the interests and needs of African and developing countries are represented amidst the voices of more established tourism markets on the global stage.

Kenya was elected to chair the UN Tourism’s Committee on Tourism Competitiveness until 2027 earlier this year, after two rounds of voting, defeating strong bids from Thailand and Malta.

UN Tourism Secretary General Zurab Pololikashvili made a call for more cooperation within the regions, including joint meetings.

The Americas and Africa will meet in 2024 and Kenya will be part of the Africa talks slated for July 2024 in Zambia.

Source:  The-star.  

Dubai Tourism signs deal to ease payments

The Department of Tourism & Commerce Marketing (Dubai Tourism) and Al Ansari Exchange have signed an agreement to facilitate payments for a range of tourism and travel-related services.

Under the agreement, partners of Dubai Tourism, including hotels, event organisers, tour operators and tourism companies, will be able to make payments for services through 183 branches of Al Ansari Exchange across the UAE.

The agreement was signed by Ahmed Khalifa Alfalasi, CEO of corporate services and investments, Dubai Tourism, and Rashed Ali Al Ansari, general manager of Al Ansari Exchange.

Alfalasi said: “The partnership will take our payment system to the next level of reliability and convenience. This agreement means that our partners no longer need to visit Dubai Tourism offices to make payments.”

Al Ansari said: “We are pleased to collaborate with Dubai Tourism to enable customers to pay the travel and tourism services fees through our wide branch network across the UAE. Under this agreement, all companies, organisations and individuals working in the travel and tourism sector are able now to make payments with ease and convenience.”

Source: Khaleej Times.

Global airlines gather in Dubai to tackle climate goals, supply chain woes and war impact

Global airlines will gather for an annual summit starting from Sunday under the shadow of the Israel-Gaza war to discuss ways to navigate geopolitical instability, turn climate goals into reality and overcome pressures on growth from strained supply chains.

The International Air Transport Association (Iata) will hold its 80th annual general meeting from Sunday to Tuesday in Dubai for the first time, underscoring the city’s importance as a global aviation hub and home to Emirates airline. An influential airlines lobby group, Iata has 300 members from 120 countries who carry more than 80 per cent of the world’s air traffic.

“Dubai’s world-leading connectivity places it at the crossroads of the planet. And it will soon be the centre of the airline industry’s leadership,” said Willie Walsh, IATA’s director general.

Global airlines are riding the wave of a post-pandemic travel boom and enjoying higher fares as demand exceeds the supply of available seats, but this is tempered by plane shortages, faltering supply chains, conflicts and increasing costs.

“Discussions at the Iata annual general meeting will turn to the serious issues airlines are experiencing as a result of shortfalls in aircraft deliveries, restrictions of air routes due to regional conflicts, supply chain disruptions, fuel charges and other immediate constraints on fulfilling travel demand,” Anita Mendiratta, founder of London-based consultancy Anita Mendiratta & Associates, told The National.

“Not to mention … continued labour shortages putting pressure on airline and airport operations, the increasing cost of travel and, of course, destination safety as a result of the enduring conflicts.”

Airline chiefs are also likely to address “underlying passenger concerns” after two recent flights encountered extreme turbulence, said Ms Mendiratta, also special adviser to the chief of UN tourism.

One man died and dozens were injured on Singapore Airlines flight SQ321, while 12 were injured on Qatar Airways flight QR017 that struck severe turbulence last week.

The Iata meeting will start with an updated report on the state of the aviation industry, detailing airlines’ collective financial performance.

In its latest report in December, Geneva-based Iata forecast that the industry’s net profit will surge by more than 10 per cent annually to $25.7 billion in 2024, while revenue is projected to grow 7.6 per cent year on year to a record $964 billion.

High on the agenda for the international airlines summit in Dubai are discussions around how long the prolonged post-Covid travel boom might continue as consumers become more price sensitive due to higher living costs.

A waning of the “revenge travel” phenomenon would deliver a blow to airlines already struggling with higher costs and limited aircraft availability.

Boeing and Airbus talks

Also high on the agenda will be airline bosses’ concerns around the years-long aviation supply chain problems, ranging from delayed plane deliveries to shortage of parts and fewer skilled workers. This has hampered airlines’ growth plans as they cannot ensure additional capacity to meet demand.

Manufacturing woes at Boeing and defects on Pratt & Whitney engines that power Airbus narrow-bodies are limiting the availability of planes, with airline chiefs expressing their frustration with production.

Boeing is currently in the middle of a search for a new chief executive to steer the US plane maker out of its worst crisis in years.

Airlines will use the Iata gathering as a platform for meetings with the troubled manufacturer and with its European rival Airbus to updates on their aircraft deliveries, aviation analysts said.

“Most of the conversations will be the airlines asking Boeing, ‘how are you improving the quality of builds and ensuring safety? And what is the timing for my deliveries? Has the timeline slipped? How realistic is the new timeline?'” George Ferguson, senior aerospace analyst at Bloomberg Intelligence, told The National.

The private suites of the JW Marriott Marquis where the Iata gathering will be held will set the scene for these crucial meetings.

Boeing executives attending the summit will “undoubtedly use the opportunity to reinforce business relationships and to reassure airline leaderships that it is fully addressing quality issues as well as attempt to placate them about ongoing delivery delays”, aviation consultant John Strickland said.

While much of these conversations will be around airlines’ need to boost capacity, this is “a two sided coin”, Richard Aboulafia, managing director of US-based AeroDynamic Advisory, told The National.

“Inadequate capacity can push up prices and profits, on routes where demand is sufficient,” he said. However, high ticket prices can put off price-sensitive consumers as they grapple with inflation.

Environmental pressures

Airlines at the Iata gathering, facing pressures from environmental activists, will also need to explain how they plan to meet a target of net-zero emissions in 2050.

Key to this plan in the short-to-medium term is access to sustainable aviation fuel (SAF) as a more environment-friendly alternative to conventional jet fuel.

SAF is three to five times more expensive than jet fuel, “to the extent it would knock many consumers out of air travel if it was used widely” and the investment case for SAF production plants does not appear compelling enough to attract investments, Mr Ferguson said.

“I would say the plan is on life support already. There will be a lot of conversations at the AGM around where to go from here.”

The Iata meeting will focus on how to “inject more political impetus” from governments to help ensure the aviation industry can deliver on its sustainability goals, Mr Strickland said.

The shadow of war

The Iata meeting will take place as the Gaza war enters its ninth month in June, while negotiations to secure at least a pause in hostilities have been deadlocked for months. Last week, Israel launched a number of strikes on the southern Gaza city of Rafah killing dozens of Palestinians, including women and children, and have blocked humanitarian aid into the enclave.

For airlines, the Gaza war and Russia-Ukraine war has forced them to reallocate unused capacity in those regions and avoid the use of air space where regional tensions have flared up.

“I would anticipate significant discussion of the challenging geopolitical context of global airline operations especially in a year with a record number of presidential elections,” Mr Strickland said.

Emirates airline’s succession plans

Dubai-based Emirates will be the host airline of the Iata meeting this year and all eyes will be on its president Tim Clark.

The airline recently appointed its current chief operations officer Adel Al Redha and chief commercial officer Adnan Kazim as deputy presidents.

However, Emirates has not yet named a successor to Mr Clark, a step that the industry will be watching closely.

“The Emirates succession will be talked about extensively. As the most successful super-connector, smart airlines are mindful of where Emirates is going,” Mr Ferguson said.

“Tim Clark has had a strong run at the airline and its recovery from the pandemic is progressing nicely … his successors have big shoes to fill.”

This year’s Iata discussions will also revolve around the use of artificial intelligence in air travel and prospects of air cargo, according to the event programme.

Another focus will be on improving the male-dominated aviation industry’s persistent gender imbalance. The fifth edition of the Iata Diversity and Inclusion Awards will recognise organisations and individuals who are contributing to the 25by2025, an Iata initiative to bring more women into senior aviation leadership positions.

Source:  The National News.