Kenya Banks On ITB Berlin Expo To Attract Tourists

Kenya is set to attend the ITB Berlin Expo, where they aim to market Kenya as tourism destinations to attract visitors.

In a press release on Wednesday, the Cabinet Secretary for Tourism and Wildlife (CS) Dr. Alfred Mutua stated that the strategic diversification of tourism products and development of tourism facilities and experiences is enhancing Kenya’s appeal in the global travel marketplace.

He added that Kenya is now well-positioned to optimize the benefits of tourism given the investments put in place by the government and the private sector.

Mutua spoke ahead of Kenya’s participation at the ITB Berlin travel slated for March 5th to 7th, 2024 in Berlin Germany.

Kenya will be represented at the fair by the Ministry of Tourism and Wildlife through the Kenya Tourism Board (KTB); which has set up the exhibition infrastructure and support to accommodate the maximum number of 42 travel trade representatives.

They will be seeking to strengthen and boost Kenya’s appeal to the global outbound market represented at one of the largest tourism expos.

“The ITB exhibition serves as a global tourism gateway that Kenya wants to ensure that it capitalizes on fully. The tourism fair directly links us with the German market and European Market which are important source markets for Kenya. Kenya’s tourism sector is on an upward growth trajectory, and we want to ensure that we enhance this momentum,” said Mutua.

“Our goal is to strengthen the destination’s appeal in our key and emerging source markets.”

Mutua cited Germany as a traditional source market while underscoring the prospects it holds as a key springboard to Kenya’s growth ambitions. Germany has accounted for 69,786 arrivals to Kenya in 2023, retaining its position among the top source markets.

The top six source markets for Kenya as per the recently released tourism report include the United States, Uganda, the UK, Tanzania, Italy, and Germany (211,581, 178,827, 140,768, 140,401, 58,731, and 69,786) respectively. German visitors are among the most travel-literate citizens in the world and usually engage in high-spending trips.

“Participating in ITB Berlin provides us with an invaluable platform to not only boost destination visibility but also engage with the travel trade stakeholders as we seek to optimize our destination marketing efforts. We intend to capitalize on the B2B meetings and networks to cultivate interest in Kenya among the European travel trade and consumers,” Mutua added.

The Kenya Tourism Board Ag. Chief Executive Officer (CEO) John Chirchir said that the board would be representing Kenya as a diverse tourism destination and would also use the opportunity to attract younger generation travelers.

“Germany and Europe, in general, are important source markets in our long-haul programmes, the ITB trade fair comes at an important time. We shall have an opportunity to engage with potential clients as we showcase the tourism opportunities, we have available for European visitors,” said Chirchir.

The ITB Berlin travel expo is widely recognized as one of the most significant events in the global tourism industry, attracting tourism professionals, travel agencies, tour operators, and media representatives from all corners of the world.

The travel fair is projected to attract more than 10,000 exhibitors and 160,000 visitors, reinforcing its status as the world’s leading travel trade show.

This participation comes in the wake of intensified marketing efforts by KTB in penetrating and growing emerging and key source markets.

The KTB had recently mounted a series of roadshows in the West African regions targeting Nigeria and Ghana as part of strategies to tap into the larger African market.

Source: Citizen Digital

Sky Without Borders: How Africa’s Single Air Market Could Revolutionize Continental Travel

Explore how the SAATM initiative is breaking barriers in African aviation, fostering economic growth, and reshaping the continent’s air travel landscape.

Imagine boarding a flight in Lagos, making a brief stop in Nairobi to pick up more passengers, and then heading straight to Cairo – all on a single ticket. This vision, once a distant dream, is inching closer to reality with the Single African Air Transport Market (SAATM) initiative.

Spearheaded by aviation authorities across the continent, including insights from Mr Ronnie Balongo of the Uganda Civil Aviation Authority (UCAA), the SAATM is set to redefine what interconnectivity means for African nations.

Breaking the Chains of Point-to-Point Travel

For decades, air travel within Africa has been constrained by a rigid point-to-point model. Direct flights between African countries are few and often expensive, deterring both business and leisure travel.

The SAATM seeks to dismantle these barriers by allowing airlines the fifth freedom of traffic rights. This essentially permits them to operate flights that pick up and drop off passengers in third-party countries not their own. It’s a game-changer that promises to transform the continent’s aviation landscape radically.

Fostering Greater Connectivity and Economic Growth

The benefits of the SAATM extend beyond mere convenience for travelers. By enhancing interconnectivity, the initiative is poised to stimulate economic growth, foster business expansion, and promote tourism across the continent.

Airlines will have the opportunity to explore new routes, thereby increasing their operational scope and potentially reducing costs for passengers. It’s a win-win situation that could see Africa’s aviation industry soar to new heights, making air travel more accessible and affordable for millions of people.

Challenges and Potential Setbacks

Despite the optimistic outlook, the journey towards a fully integrated African airspace is not without its hurdles. Regulatory challenges, infrastructure limitations, and concerns over market competition and security are just a few of the issues that need to be addressed.

Moreover, the success of the SAATM hinges on the willingness of individual countries to open their skies, a move that requires both trust and cooperation among nations with diverse interests and capabilities.

As the SAATM initiative moves forward, its implementation will undoubtedly be closely watched by industry stakeholders and travelers alike. The dream of a ‘sky without borders’ within Africa is on the horizon, promising to usher in a new era of air travel that could reshape the continent’s economic and social landscape.

Source:  BNN

Last Year Was Safest Ever for Commercial Air Travel: Airline Industry Body

The only fatal accident of a passenger plane was the crash of an ATR turboprop operated by Nepal’s Yeti Airlines during a domestic flight, killing 72 people, according to the International Air Transport Association’s (IATA) annual report.

Paris: Last year was the safest ever for commercial air travel, despite a massive rebound in passenger flights, an airline industry group said Wednesday.

The only fatal accident of a passenger plane was the crash of an ATR turboprop operated by Nepal’s Yeti Airlines during a domestic flight, killing 72 people, according to the International Air Transport Association’s (IATA) annual report.

The IATA said it counted another 29 accidents in 2023 that did not involve fatalities or loss of the plane.

In 2022, there was a total of 42 accidents, of which five were fatal and took 158 lives.

The IATA counts a non-fatal accident as an event that causes damage of at least $1 million or equal to 10 per cent of the plane’s value.

IATA statistics do not cover business, military, private, maintenance or training flights.

The IATA said, “2023 saw the lowest fatality risk and ‘all accident’ rate on record.”

“On average a person would have to travel by air every day for 103,239 years to experience a fatal accident.”

The low crash rate came despite the number of flights last year rising 17 per cent to 37.7 million, the IATA said.

The IATA represents some 320 airlines comprising 83 per cent of global air traffic.

“Even if flying is among the safest activities a person can do, there is always room to improve,” said IATA Director General Willie Walsh, citing “two high-profile accidents in the first month of 2024.”

In January, a Japan Airlines A350 Airbus was safely evacuated after bursting into flames at a Tokyo airport.

In the United States, a panel blew off the fuselage of a Boeing 737 MAX during an Alaska Airlines flight, again without any serious injuries.

Source: NDTV   

How Kenya’s tourism is riding on sports

For decades, Kenya’s tourism offering was largely centred on wildlife and the beach destination. However, the ‘beach and bush’ experience has become cliché with many other countries on the continent offering similar packages.

The Kenya Tourism Board, the main organ marketing the country as a key destination has been forced to think outside the box and leverage on other activities to reel in the numbers.

Sports tourism seems to be on the rise, with the country hosting high-level events that have become crowd-pullers in recent times.

We take a look at some of these events and how they are slowly but steadily drawing in the much-needed foreign currency.

Magical Kenya Open

Muthaiga Golf Club is the theatre where 144 golfing greats are sweating it out in this year’s Kenya Open golf championship as part of the DP World Tour.

The game has a long history in Kenya. The first tournament was played in the same grounds in 1967 and was won by Englishman, Guy Wolstenholme.

Since then, several winners have gone ahead to record resounding success on the European Tour. There is always prize money to be won and this year, it totals close to $3 million (Sh436 million), no small change for chasing a small ball down the fairways for four days.

However, the players are also attracted by the country’s beauty and usually take a few days before and after the tournament to tour the country.

The international players also bring with them a host of personnel who in turn inject some cash into the local economy through tourism.

Magical Kenya Ladies Open

Like the Magical Kenya Open, the Ladies Open has become a crowd puller despite being played at the Baobab Course in Vipingo Ridge with the hot and humid atmosphere.

The championship began in 2019 and has become a signature event in the global golfing calendar, attracting viewership in over 350 million homes in 80 countries.

Since 2020, Vipingo Ridge has been a wildlife sanctuary and if you have followed the tournament that concluded a few days ago, you might have noticed how giraffes interrupted play several times.

There can be no better tourism marketing ambassadors than such animals strutting across the greens without a care in the world. In any case, are they not the real stakeholders in tourism?

WRC Safari Rally

The Safari Rally is no doubt one of the toughest rallies on earth. It is also an event that has put the country on top of the sporting world.

But did you know that the rally was born out of a dispute between two cousins?  Yes, Eric Cecil, as the story goes, was having a drink with his cousin Neil Vincent in a Limuru bar when the topic of motor racing came up.

Cecil was working for the East African Automobile Association and needed to know why Vincent never competed in the newly-created Langa Langa circuit in Nakuru.

Vincent’s reply? “I can imagine nothing more boring than driving round and round the same piece of track. But if you will organise an event where we get into our cars, slam the door, go halfway across Africa and back and the first car home is a winner, I will be in it.” That, to Vincent, was the utmost test between man and machine.

But Cecil faced a backlash from his bosses at the Automobile Association who told him company employees were there to “serve the general motoring fraternity and not some crazy ideas of cowboys.”

It took the death of King George 1 of England on the night of February 5-6 1952 with his young daughter, Elizabeth Alexander Mary ascending to the throne to convince naysayers about staging a rally in her honour. The first edition in 1953 was aptly named ‘The Coronation Rally’.

For decades, the fast cars zoomed in villages across the country before the event was downgraded to a Kenyan event.

In 2021, it returned to the World Rally Championship (WRC) calendar, and this year, it will start from the iconic Kenyatta International Convention Centre, KICC.

It will also be held from March 28 to 31, reclaiming its traditional spot as an Easter event and creating a “more successful and memorable experience”, according to WRC Safari Rally Kenya event Director Jim Kahumbura.

With each driver supported by a crew of about 100 and foreign journalists in tow, few events command global attention as the Safari Rally with this year’s event earmarked to hit the 100 million viewership mark.

East African Safari Classic Rally

This is the offshoot of the Safari Rally whose aim was to “revive the spirit of the original rally and cater to the classic car enthusiasts”.

The rally traverses through some of East Africa’s most scenic landscapes such as The Great Rift Valley and Amboseli in Kenya with spectacular views of Mount Kilimanjaro.

The rally has attracted key figures who previously raced in the Safari Rally such as Bjorn Waldegaard, Ian Duncan and Stiq Blomqvist. The effects of the rally on local tourism are no different from its sister event.

Participants and their crew members spend thousands of dollars on local communities during the event in terms of accommodation, meals, game drives and purchasing cultural artefacts.

Kip Keino Classic

On April 20, 2024, the fifth edition of the Kip Keino Classic will be staged at Nyayo National Stadium as part of the Continental Tour Gold series by World Athletics. It attracts athletes from all over the world thus giving it a global status.

In the last few events, hordes of foreign athletes and other sports enthusiasts have been seen thronging Nairobi National Park, the only wildlife park within the confines of a capital city.

Source: Standard Media.

Close Call in the Skies: Qatar Airways and Ethiopian Airlines Flight’s Near-Miss Over East Africa

In a heart-stopping moment that could have altered countless lives, two major airliners, Qatar Airways and Ethiopian Airlines, found themselves on a collision course in the skies over East Africa. This incident, involving Qatar Airways Flight 6U and Ethiopian Airlines Flight 602, has cast a spotlight on the critical importance of air traffic control and the ever-present risks that loom in the complex airspace above our heads. With both aircraft cruising at high altitudes, a simple miscommunication nearly led to what could have been one of the most devastating aviation disasters in recent history.

Breaking Down the Near-Miss

The incident unfolded as the Qatar Airways flight, cruising serenely at 38,000 feet, received a directive from air traffic controllers based in Mogadishu. This instruction, fraught with grave error, commanded the flight to ascend to 40,000 feet. Unbeknownst to them, this maneuver steered them dangerously close to Ethiopian Airlines Flight 602, which was flying at 39,000 feet along the same route. The skies, vast as they may seem, became perilously small at that moment. The reported near-miss, detailed by the Somaliland Civil Aviation and Airports Authority, underscores a chilling reminder of the fragility of air travel, reliant on the precision of air traffic control and the swift compliance of pilots.

Underlying Issues at Play

The incident has shone a light on broader issues within the region’s airspace management. The Ministry of Transport and Civil Aviation of the Federal Government of Somalia has previously expressed concerns regarding the disruption of established flight paths in the northern regions of Somaliland. These disruptions are not only a navigational headache for pilots but also pose significant risks to air traffic, highlighting the potential dangers and lack of coordination that plague the region. The accusation from the Civil Aviation Authority against Somaliland for exacerbating these risks by misdirecting aircraft underscores the pressing need for improved communication and protocols within air traffic control systems.

Looking Forward: A Call for Action

The near-miss between Qatar Airways and Ethiopian Airlines serves as a stark wake-up call to the aviation industry and regulatory bodies worldwide. It highlights the pressing necessity for stringent air traffic control measures, enhanced communication protocols, and the adoption of more sophisticated technology to prevent such incidents. While the aviation industry remains one of the safest modes of transportation, this incident is a potent reminder that there is no room for complacency. Strengthening the safeguards that protect the millions of passengers who take to the skies each day is not just a matter of regulatory duty but a moral imperative.

The skies are a shared space, a global commons that requires the utmost care, precision, and cooperation to navigate safely. As we move forward, let this incident be a reminder of the responsibilities that all parties involved in air travel carry – from air traffic controllers to pilots, from airlines to regulatory bodies. The margin for error is infinitesimally small, yet the stakes are unimaginably high. It is through acknowledging these challenges, and working tirelessly to address them, that we can continue to ensure the safety of air travel for all.

Source: Travel Trade Today

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Russia and Tanzania to Open Direct Flights

Tanzania and Russia are planning to open direct flights, and an agreement to this effect is planned to be signed in the near future, Tanzania’s Ambassador to Russia Fredrick Ibrahim Kibuta told the media, Sputnik reports.

“We are in the final stages of signing an agreement of mutual understanding and cooperation between our airlines in order to organize direct flights from Russia to Tanzania, even from St. Petersburg there will be direct flights,” he said.

The ambassador also expressed hope that this will boost the flow of Russian tourists to the African country, as until recently Russians were actively traveling to Tanzania.

Kibuta further noted the existing need for direct flights between the countries.

“In fact, there is a need for direct flights, and we have requests from very different directions about organizing such flights,” the diplomat said.

Source: VMT News  

Kenya exempts Ethiopia, South Africa from e-travel authorization fees

Kenya has begun twitching its online visitor registration service that policymakers wanted to use to ease travel into the country, but which saw some countries complain of high charges.

And now, the Department of Immigration and Citizen Services says citizens from Ethiopia and five other countries will not be required to pay the $30 per traveller charged when visitors apply to come to Kenya.

The fee is often paid online via the portal www.etakenya.go.ke after the government launched the Electronic Travel Authorization (eTA) in January. According to the department, citizens from the Comoros, Congo-Brazzaville, Eritrea, Mozambique, San Marino and South Africa will also no longer be charged when filing for eTA applications.

The department said these are “countries which had concluded visa abolitions agreement or signed bilateral visa waiver agreements with the Republic of Kenya.”

The five had signed visa exemption deals in the last one year. Their exemption from eTA began on February 15, Immigration said in response to a Business Daily inquiry on Wednesday.

Bacha Debele, the Ethiopian Ambassador to Kenya had on Monday told Ethiopian nationals wishing to travel to Kenya to file free applications for ETA, which remains mandatory.

“My heartfelt thanks and appreciation to the Government of Kenya for its prompt response and kind decision to remove Ethiopian citizens from Electronic Travel Authorisation (eTA) related electronic payment requirement,” he said.

“We kindly inform our citizens that they can enter Kenya without any requirement for visa and its related payment, but the requirement to fill eTA form online before arrival, remains mandatory.”

Ethiopia is among the earliest countries to sign visa exemption pacts with Nairobi, with its agreements being in place for the last five decades. But while Kenyans only need valid passports to travel to Ethiopia, Ethiopians had been, for the last two months, required to pay $30 for ETA applied for at least 72 hours before arrival.

The system has generated complaints, especially from countries that routinely do not demand visas from Kenya. The new changes are part of ongoing consultations with foreign partners to improve it, a source told the Business Daily on Wednesday but gave no timelines on when the review will be completed.

While it was launched to ease travel and visa application processes, critics argued the $30 fee is a visa by another name.

Immigration said applications for eTA will still be pegged 72 hours before arrival.

“An Issued eTA is valid for travel to Kenya within 90 days from the date of issue.”

However, it may face another question from critics who say the eTA application is not flexible, especially if one adjusts travel times or needs emergency travel.

As it is, East African Community member states will be exempt from applying for ETA and can travel as long as they have valid passports or national identification.

Source:  The East African.

KQ Eyes Eldoret, Maputo In Expansion Plans.

NAIROBI, Kenya, Feb 23 – Kenya Airways (KQ) has announced that it will add flights to Eldoret and Maputo, Mozambique, amid growing demand for air travel.

The airline will be flying to Eldoret five times a week as well as three times per week to Maputo.

It will also increase frequencies to five destinations, including two extra flights to New York in the United States of America.

This is in addition to another two weekly flights to Paris, France, ahead of the Olympics later this year.

Furthermore, KQ says that it will deploy B787-8 aircraft to drive up capacity to Accra and Freetown, providing passengers with more comfort and convenience.

The airline will also add three additional flights to Lagos, Nigeria.

All these new destinations and increased frequencies are now available for booking on Global Distribution Systems (GDS).

In a statement on Thursday, the national carrier said that the expansion is aimed at meeting growing demand while ensuring the airline’s bottom line revenue growth.

“The network expansion is reflective of our mission of propelling Africa’s growth by connecting its people, cultures and markets,” its Chief Commercial and Customer Officer Julius Thairu said.

Source: Capital Fm  

Dubai announces a five-year multiple-entry visa for Indian tourists.

In light of a 34 per cent YoY growth in the number of Indian tourists the previous year, Dubai has announced a new visa plan to bolster travel relations with their now top source market- India.

While Dubai is known to be a hotspot for tourism worldwide, it is an undeniable favourite for Indian tourists looking for an international getaway.  Facts would attest, as just in the previous year Dubai welcomed 2.46 million overnight visitors from India according to the latest data from the Dubai Department of Economy and Tourism (DET). The significant hike from 1.84 million tourists in 2022 and the pre-pandemic figure of 1.97 million visitors shows a humongous 25% growth. This substantial number of international visitors from the Indian market has only added to Dubai’s record-breaking tourism performance in 2023 where the city welcomed 17.15 million international overnight visitors.

The growth not only aligns with the goals of the Dubai Economic Agenda, D33, launched just over a year ago by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai that promotes Dubai as one of the top cities globally for business and leisure but also promote a deeper economic and diplomatic relationship with India. Hence, to further this agenda with India as the top source market for Dubai, they introduce a Five-Year Multiple-Entry Visa for Indian tourists.  With this step, holders of the visa, issued within two to five working days of the service request, allow them to stay 90 days in the country, extendable to a total of 180 days in a year. Through this move, tourists can seamlessly engage in the city’s vast offerings with multiple entries and exits through the year encouraging flexibility for business engagements as well as leisure trips. The step increases connectivity between the two nations, fostering further collaborations and encouraging tourism. Additionally, DET is also actively participating in SATTE 2024, India’s leading trade exhibition to further promote trade relations.

“Dubai values its long-standing relationship with India, and our inbound visitation from the market in 2023 was outstanding, contributing to a record-breaking performance by our tourism sector. As a key market for Dubai, India will continue to play an integral role in enabling us to achieve the goals of the D33 Agenda, further reinforcing Dubai’s position as a hub for business, investment and tourism. The five-year multiple entry visa initiative signifies a strategic step towards deepening our already existing ties with India. This historic milestone will not only open doors to a longer and more enriching experience for Indian tourists but also provide a platform for increased economic collaboration. It is also a testament to Dubai’s commitment to India and the infinite possibilities that can be explored between the UAE and the sub-continent. With exceptional flight connectivity and our ongoing commitment to the Indian market, we are confident that our upcoming initiatives will further amplify awareness about Dubai’s diverse offerings, multicultural setting, and abundance of hotels and attractions, continuing to make it the top travel choice for Indian tourists,” stated Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism.

The long-standing relationship between the UAE and India rooted in centuries-old cultural exchanges and diplomatic cooperation once again progressed with this significant step. The golden city of Dubai is now more accessible than ever for Indian tourists to indulge in a world of luxury and opulence and the various experiences exclusive to Dubai.

Source:   Lifestyle Asia.