AI Revolutionizes Baggage Handling Efficiency Amid Air Travel Surge

Despite a surge in passenger traffic, the air transport industry improves baggage handling efficiency, with mishandled baggage rates decreasing, aided by AI and data analysis technologies.

SITA, air transport technology solutions, reports an improvement in baggage handling efficiency despite increased passenger traffic. According to the SITA Baggage IT Insights 2024 report, mishandled baggage rates decreased from 7.6 to 6.9 per 1,000 passengers in 2023, even as passenger numbers surged to 5.2 billion, surpassing pre-pandemic levels.

Key technological advancements, particularly in AI for data analysis and computer vision in automated baggage handling, have contributed significantly to this improvement. The report notes a 63% decline in mishandled baggage from 2007 to 2023, despite a 111% increase in passenger numbers.

The air transport industry continues to face challenges, especially with rising baggage volumes. The push for digitalization, including full automation, effective communication, and comprehensive visibility of each bag’s journey, is crucial. The survey highlights the importance of self-service technologies, with 85% of airports and two-thirds of airlines now offering self-service bag drop options.

Collaboration remains essential, with SITA emphasizing the need for better data sharing between airlines and airports. Currently, only 58% of airlines share baggage collection data, while 66% of airports share delivery data with airlines. The International Air Transport Association (IATA) and Airports Council International (ACI) advocate for full baggage tracking and real-time status updates to enhance passenger experience and reduce anxiety.

David Lavorel, CEO of SITA, emphasized the importance of these technological advancements: “The improved mishandled baggage rate is encouraging, especially with the increase in global passenger traffic. Investments in AI and computer vision technologies, along with better collaboration and communication, are essential for smoother operations and better passenger experiences.”

Regional Insights

North America: The baggage mishandling rate dropped from 7.1 per 1,000 bags in 2007 to 5.8 in 2023, with U.S. airlines reducing mishandling by 9% in 2023.

Europe: The region saw the largest global decrease, from 16.6 per 1,000 bags in 2007 to 10.6 in 2023.

Asia Pacific: Maintained the lowest mishandling rates globally, at 3.0 per 1,000 bags in 2023, reflecting successful digitalization investments.

Source: Data Q

EAC renews joint tourism marketing as Kenya taps influencers

East Africa has revived plans to jointly market the region’s tourism as a bloc, in what could end a decade-long of back and forth among member states, as rivalry played out.

The marketing push builds on the 2023 East African Regional Tourism Expo (EARTE) and the Magical Kenya Tourism Expo (MKTE), where EAC member states agreed to enhance collaboration and adopt an integrated tourism marketing strategy, in order to boost competitiveness, attract more tourists and increase earnings.

Kenya, Uganda and Rwanda are leading the drive under a new EAC brand “Visit East Africa – Feel the Vibe”, launched in November during the regional expo in Nairobi, aimed at promoting the bloc as a single investment and travel hub.

The latest development come even as rivalry remains between Kenya and Tanzania, the biggest safari and beach destinations in the region.

The two countries share the annual wildebeest migration between the Maasai Mara National Reserve and the Serengeti National Park, recognised as one of the Seven Wonders of the Natural World.

Tanzania has been taking advantage of Kenya’s costly products, mainly safari which includes high park entry fees and accommodation packages, to lure international guests to the Serengeti and other destinations.

This, even as the region faces stiff competition from other blocs in Sub-Sahara Africa, which are said to be taking advantage of EAC’s lengthy business procedures, insecurity and poor infrastructure to boost their competitive edge.

According to the World Economic Forum, Kenya, Uganda, Rwanda, Tanzania and Burundi have been trailing tourism giants such as Seychelles, Mauritius and South Africa, which have been a threat to EAC’s plans to position the region as the continent’s most attractive tourist destination, an idea mooted a decade ago.

Under the renewed marketing efforts, the EAC is now targeting to attract over 14 million international tourists annually by 2025, from 7.2 million in 2019.

Kenya, on its part, aims to capitalise on this collective momentum in its quest to achieve 5.5 million arrivals and $6.3 billion (Sh 827.6 billion) in tourism earnings by 2028.

The Kenya Tourism Board (KTB) has launched a strategic marketing campaign that involves influencers, to bolster Kenya’s tourism not only globally, but also within the East African Community market.

The board is partnering with renowned social media influencers and key media outlets from EAC member countries with an aim to elevate destination visibility, ignite travel interests and unearth new growth prospects.

Speaking during an event held to welcome the influencers and media contingent, KTB CEO June Chepkemei said that the EAC market has great potential for growth especially through regional integration.

She added that strategic deployment of marketing assets such as influencer marketing and media outreach can be pivotal drivers to spur demand and unlock new markets.

“The East African Regional Tourism Expo deliberations were a stepping stone to greater regional integration. The launch of the unified EAC tourism brand was an apt embodiment of this vision, and this influencer activation and media outreach is designed to further harness our collective strength for mutual benefit,” Chepkemei said.

According to last year’s tourism performance report, four of the top ten source markets to Kenya were from the EAC region – Uganda, Tanzania, Somalia, and Rwanda,  highlighting the potential for growth.

 “With a shared history and cultures, the EAC region is uniquely positioned to offer diverse, multi-country itineraries that capture the imagination of travellers,” said Chepkemei.

Popular social media personalities and content creators from target EAC markets will highlight key attractions across various tourism hotspots spanning from Nairobi, Mt. Kenya, the Maasai Mara, Amboseli, Lake Naivasha, Lake Nakuru as well as the Coast.

East African Business Council (EABC) has been pushing for the marketing of the region as a single destination, as the African Continental Free Trade Area (AfCTA) takes shape.

Tourism, financial sector, manufacturing and hospitality are some of the sectors that EAC member states can package together to the world, according to Chairperson Angelina Ngalula.

“East African countries have abundant resources with unique features from the coast of the Indian Ocean in Kenya and Tanzania, to mountain gorillas in Rwanda, an opportunity for companies to offer regional tourism packages,” Ngalula said.

Source: The Star.

African airlines headed for 100 million passengers milestone

African airlines are likely to cross the 100 million passengers mark for the first time in 2025, on the back of an aggressive push to open new routes and increased frequencies by local carriers.

The African Airlines Association (AFRAA) projects the passenger numbers will reach 98 million by close of the year 2024 – a 15% rise compared to 2023 figures and more than the highest ever figure of 95 million, recorded in 2019, before the COVID-19 pandemic.

“Despite ongoing post-pandemic hurdles, the airline sector sustained its recovery momentum this year, witnessing a resurgence in passenger demand…signifying a strong recovery for the industry,” said AFRAA in latest industry report.

From the smallest to the largest, Africa’s airline operators are almost all increasing routes and frequency, mostly concentrated within the continent. The trend expected to boost Intra-Africa connectivity.

According to AFRAA, Intra-Africa connectivity surged across regions, with major hubs such as Addis Ababa, Nairobi, Abidjan, and Lome witnessing a notable uptick in connectivity.

Ethiopian Airline is leading local carriers in regional expansion as it eyes a 30% growth in passenger numbers by mid 2024.

Among the airline’s latest route expansion include start of three-weekly services to Maun, its second destination in the Republic of Botswana after Gaborone this June.

In May, the airline launched another thrice weekly passenger services to Freetown, Sierra Leone via Ouagadougou, Burkina Faso.

“Ethiopian Airlines, committed to its Pan-African roots, continues to connect every part of Africa and beyond,” Ethiopian Airlines Group Chief Executive Officer, Mesfin Tasew said during the launch of Maun route.

Ethiopian Airline which champions a vast intra-Africa network operating to more than 60 destinations in the continent, airlifted about 13.9 million passengers in the year ending June 2023.

Over the past year, the airline has also launched to new international routes including London Gatwick, resumed schedules to destinations like Madrid and Bangui, and increased frequencies on existing routes like Addis Ababa-Seoul.

Kenya Airways is also strengthening its network in the continent with plans to begin a new route connecting Nairobi directly to Maputo, Mozambique starting June 14, 2024. The national carrier cited the expansion as due to growing demand for travel between East and Southern Africa.

“The demand for air travel is soaring, and we’re determined to meet it by expanding our reach and fostering connections between Africa’s rich cultures and thriving economies,” said Kenya Airways Chief Commercial and Customer Officer, Julius Thairu in a statement.

In Northern Africa, Royal Air Maroc has announced the launch of three new air routes – regional and international linking Casablanca to Naples, Manchester and Abuja from 22 June 2024 – as part of the carriers development plan to open up air routes in several promising markets.

“The launch of these routes aims to strengthen our continental positioning in favour of the African Diaspora, particularly in Nigeria,” said Royal Air Maroc Chairman and Chief Executive Officer, Hamid Addou.

Other industry reports also point to growing passenger numbers across the continent and regional borders.

In early 2024, data from the Centre for Aviation (CAPA) indicated a significant surge in African air travel, with over two million weekly internal seats being filled in the week starting December 18, 2023, underscoring the growth of intra-African connectivity.

According to CAPA’s data, Ethiopian Airlines emerged as the dominant carrier in the intra-African market, capturing a 14.4% share of capacity in the week beginning January 15, 2024, representing an 11.0% increase from the corresponding week in 2023.

No other airline holds a double-digit share of capacity, with South Africa’s FlySafair being the closest contender at 9.0%, followed by Nigeria’s Air Peace (5.4%), the fast-growing regional carrier Airlink (South Africa) (4.9%), and other major international airlines in the region: EgyptAir (4.4%), Kenya Airways (4.2%), and Royal Air Maroc (3.7%).

The International Air Transport Association (IATA) projects a 9.1% increase in African airline capacity in 2024, outpacing the 8.5% demand growth defying high operational costs, low consumer spending on air travel, and connectivity issues, that it said hinder the industry’s expansion and performance.

“Despite these headwinds, there is sustained demand for air travel, which should allow the market to deliver a second year of profitability,” according to IATA.

AFRAA’s estimates show that operating revenue for March 2024 amounted to US$1.74 billion, reflecting a growth of 26% from US$1.39 billion in March 2023.

Source: Independent.  

Kenya Airways to Lead Sustainable Aviation Fuel Initiative in Africa.

Nairobi – Kenya Airways (KQ) has been selected as the sole African airline to lead the International Air Transport Association (IATA)’s Sustainable Aviation Fuel (SAF) Registry, marking a notable advancement in African aviation.

This recognition follows the national carrier’s receipt of the Most Impactful Breakthrough award for its pioneering use of SAF on a long-haul flight from Africa to Europe in October 2023.

“By taking on a pivotal role in developing the registry, KQ significantly builds trust and confidence in SAF as a viable solution for reducing aviation’s environmental impact,” said Kenya Airways Group Managing Director and CEO Allan Kilavuka.

SAF is anticipated to contribute up to 65% of the total carbon reduction required to achieve net-zero carbon emissions in air transport by 2050. The SAF registry, set to launch in the first quarter of 2025, will allow airlines worldwide to purchase SAF regardless of production location, ensuring they can claim the environmental benefits for regulatory compliance.

“SAF is crucial to aviation’s decarbonization,” stated Willie Walsh, IATA’s Director General. Adding: “Airlines are eager for more SAF and are ready to utilize every available drop. The SAF Registry will fulfill the essential needs of all stakeholders in the global effort to increase SAF production.” Walsh also emphasized the need for a reliable system to monitor SAF quality and quantities. “Governments need a trusted system to track SAF usage. Producers must accurately report deliveries and decarbonization efforts. Corporate customers should transparently account for their Scope 3 emissions. And airlines must be certain they can claim the environmental benefits of their SAF purchases,” he expressed.

The registry’s development is supported in its pilot phase by seventeen national airlines, including the IAG airline group, six national authorities, OEMs like Airbus, Boeing, and GE Aerospace, and fuel producer World Energy. These collaborations aim to ensure compliance with regulations set by civil aviation authorities such as ICAO’s CORSIA scheme and the EU ETS, meet SAF mandates, and provide transparency regarding emissions reductions.

Focused on compliance, transparency, and government collaboration, the registry will create a robust, accountable system that accelerates SAF adoption and promotes a more sustainable future for aviation. Kenya Airways ranks most efficient airline Earlier this year, Kenya Airways was ranked the second most efficient airline in Africa in the latest On-Time Performance Review report. KQ attained an impressive 71.86% on-time arrival rate from the 41,905 flights it completed in 2023. The airline has significantly reduced its losses, with the loss after tax dropping by 41% to KSh 23 billion in its full-year 2023 financial results compared to KSh 38 billion in 2022.

In 2023, Kenya Airways recorded an operating profit of KSh 10.5 billion in 2023, marking a substantial 287% increase from the previous year.

Source: Tuko.

Kenya’s Growing Tourism Market: Trends, Drivers, and Future Prospects

Kenya, renowned for its breathtaking landscapes, iconic wildlife, and rich cultural heritage, has experienced a robust growth in its tourism market in recent years. This expansion is fueled by strategic initiatives, diversified offerings, and a global reputation for unique travel experiences. This article delves into the factors driving the growth of Kenya’s tourism market, current trends, and the future prospects for this dynamic industry.

Drivers of Growth in Kenya’s Tourism Market

1. Diverse Natural Attractions

Kenya’s natural beauty is a primary magnet for tourists. The country boasts diverse ecosystems, from the arid landscapes of the north to the lush coastal regions, and from the iconic savannas of the Maasai Mara to the snow-capped peaks of Mount Kenya. This diversity supports a wide range of tourism activities, including:

Wildlife Safaris: Kenya’s extensive network of national parks and reserves, such as Maasai Mara, Amboseli, and Tsavo, offers unparalleled wildlife viewing opportunities. The annual Great Migration of wildebeest in the Maasai Mara is a global spectacle that attracts thousands of visitors.

Beach Tourism: The Indian Ocean coastline, with its pristine beaches, coral reefs, and historical sites like Lamu Island, is a haven for beach lovers and water sports enthusiasts.

Adventure Tourism: Activities such as hiking, mountain climbing, and diving cater to adventure seekers. Mount Kenya, Africa’s second-highest peak, is a popular destination for mountaineers.

2. Cultural and Heritage Tourism

Kenya’s rich cultural mosaic, with over 40 ethnic groups, offers a vibrant cultural tourism experience. Traditional music, dance, art, and crafts provide deep insights into Kenya’s cultural heritage. Cultural festivals, such as the Lamu Cultural Festival and the Lake Turkana Festival, celebrate diverse traditions and attract international visitors.

3. Strategic Marketing and Brand Positioning

Kenya’s tourism authorities have invested significantly in marketing campaigns to enhance the country’s global image. The “Magical Kenya” brand has been instrumental in promoting Kenya as a destination for diverse experiences. Digital marketing, social media engagement, and partnerships with international travel influencers have expanded the reach to younger, tech-savvy travelers.

4. Improved Infrastructure and Connectivity

Significant improvements in infrastructure have bolstered Kenya’s appeal as a tourist destination. Upgraded airports, better road networks, and increased flight connectivity have made travel more accessible and convenient. Nairobi’s Jomo Kenyatta International Airport (JKIA) serves as a major hub, connecting Kenya with key international markets.

5. Government Support and Policy Initiatives

The Kenyan government has played a pivotal role in promoting tourism through supportive policies and investments. Initiatives such as the National Tourism Blueprint 2030 outline strategic goals for diversifying tourism products, enhancing destination marketing, and improving regulatory frameworks to support sustainable tourism growth.

Current Trends in Kenya’s Tourism Market

1. Rise of Eco-Tourism and Sustainable Practices

Eco-tourism is gaining momentum as travelers become more environmentally conscious. Kenya’s eco-lodges, community conservancies, and wildlife conservancies exemplify sustainable tourism practices. These initiatives not only provide authentic experiences but also contribute to conservation efforts and local community development.

2. Growth in Domestic and Regional Tourism

The COVID-19 pandemic underscored the importance of domestic and regional tourism. Restrictions on international travel led to a surge in local tourism, with Kenyans exploring their own country. Regional tourism within the East African Community (EAC) also saw growth, facilitated by collaborations and joint marketing efforts.

3. Expansion of Niche Tourism Segments

Kenya is diversifying its tourism offerings to cater to niche markets. Bird watching, sports tourism, wellness retreats, and cultural tourism are emerging segments that attract specialized interest groups. Bird watchers are drawn to Kenya’s rich avian biodiversity, while sports enthusiasts participate in events like the Nairobi Marathon and the Lewa Safari Marathon.

4. Digital Transformation and Innovation

The integration of digital technology is transforming the tourism experience. Online booking platforms, virtual tours, and augmented reality (AR) experiences are enhancing customer engagement. Innovations such as cashless transactions, digital guides, and interactive apps are streamlining travel and enhancing visitor satisfaction.

Future Prospects and Strategic Vision

Kenya’s tourism market is poised for sustained growth with a strategic vision that emphasizes sustainability, diversification, and resilience. Key areas of focus for the future include:

1. Enhancing Sustainable Tourism

Sustainability remains a cornerstone of Kenya’s tourism strategy. Efforts to minimize environmental impact, support wildlife conservation, and promote responsible tourism practices will continue to be prioritized. Community-based tourism initiatives will ensure that local populations benefit from tourism revenues and are active participants in conservation efforts.

2. Leveraging Technology and Innovation

Advancements in technology will play a crucial role in shaping the future of tourism in Kenya. Investments in digital marketing, smart tourism infrastructure, and data analytics will enhance destination management and marketing effectiveness. Virtual reality (VR) and AR technologies will provide immersive previews of attractions, attracting potential visitors.

3. Expanding and Upgrading Infrastructure

Continued investment in infrastructure, including transportation networks, accommodation facilities, and digital connectivity, will be essential to support tourism growth. Plans for new airports, road improvements, and enhanced public transportation will improve accessibility and visitor experiences.

4. Promoting Cultural and Experiential Tourism

Efforts to promote cultural tourism will involve showcasing Kenya’s diverse heritage, traditions, and contemporary arts. Developing authentic cultural experiences, supporting local artisans, and integrating cultural elements into tourism products will enrich the visitor experience.

5. Strengthening Public-Private Partnerships

Collaboration between government agencies, private sector stakeholders, and local communities will be crucial for sustainable tourism development. Public-private partnerships (PPPs) will drive investment, innovation, and effective management of tourism resources.

Kenya’s growing tourism market reflects the country’s ability to harness its natural and cultural assets to create compelling travel experiences. With a strategic focus on sustainability, innovation, and diversification, Kenya is well-positioned to capitalize on emerging trends and continue its trajectory as a leading global tourism destination. As the country navigates future challenges and opportunities, the tourism sector will remain a vital pillar of Kenya’s economy and a gateway to its extraordinary natural and cultural treasures.

Later this year the country will proudly host the Africa Gala Ceremony of the World Travel Awards on the 18 October 2024 at Diamonds Leisure Beach & Golf Resort Diani Beach.

Source:   Breaking Travel News.  

Tourism board eyes regional markets for growth

The Kenya Tourism Board (KTB) is targeting to increase its marketing activities in order to boost arrivals from the region.

Through the use of local influencers, KTB expects regional countries to contribute a significant portion of 5.5 million arrivals and $6.3 billion in tourism earnings by 2028 according to KTB Chief Executive Officer June Chepkemei.

Chepkemei says strategic deployment of marketing assets such as influencer marketing and media outreach is critical in unlocking new markets within the East African Community (EAC).

“With a shared history and cultures, the EAC region is uniquely positioned to offer diverse, multi-country itineraries that capture the imagination of travelers. By collaborating with influencers and media from key markets, we can shine a spotlight on the breadth of experiences available across the region and inspire new interest in visiting,” said Chepkemei.

The EAC region has set a goal to attract at least 14 million international tourists annually by 2025, from 7.2 million in 2019.

The strategic marketing campaign unveiled by the board has brought together renowned social media influencers and key media outlets from EAC member countries with an aim to elevate destination visibility, ignite travel interests, and unearth new growth prospects.

The influencers are expected to market key attractions across various tourism hotspots spanning from Nairobi, Mt. Kenya, the Maasai Mara, Amboseli, Lake Naivasha, Lake Nakuru as well as the Coast.

“We have tailored exclusive itineraries for the influencers and media contingent to showcase the diversity of experiences Kenya offers. With their large social media following and ability to create trending content, we are confident that collaborating with these key personalities will catalyse interest in visiting Kenya,” added Chepkemei.

Uganda, Tanzania, Somalia, and Rwanda emerged among Kenya’s top ten tourism source markets last year with potential for growth.

Source: KBC

Kenya Airways-KATA deal to spur economic growth – Kenya News Agency

The Kenya Association of Travel Agents has inked a Memorandum of Understanding (MOU) with Kenya Airways to foster collaboration in their operations.

This strategic collaboration, initiated by travel agents, aims to bolster the national carrier’s market presence and strengthen its competitive position within the industry.

This partnership is expected to bring about significant benefits for both parties, leveraging the expertise and networks of travel agents to drive the growth and innovation of Kenya Airways.

Speaking at the 44th Annual Travel Convention and General Meeting under the theme ‘Make the Connection’ held at Sarova Whitesands, Mombasa, the Chief Executive Officer (CEO) of KATA, Nicanor Sabula, highlighted the substantial impact of recent government policy changes, technological advancements, and the overall growth of the industry.

He noted that these developments are shaping the future of travel, requiring stakeholders to adapt and innovate in response to the evolving landscape.

The meeting brought together more than 300 delegates representing the travel agency community.

“We have invited our colleagues from six of our neighbouring African countries, representing Tanzania, Rwanda, Uganda, Zambia, Zimbabwe, and Malawi, so that we can share knowledge to be able to make the connection alongside growing our Intra- Africa Travel,” Sabula said.

He noted that they had also discussed the contemporary issues emerging in society, including Artificial Intelligence and how it can be used to support businesses.

He highlighted that the industry’s statistics indicate that Kenya has recovered and surpassed the pre-pandemic numbers by approximately 30 per cent. Initially, the recovery was projected to be achieved by 2025; however, by the end of 2023, the sector had already experienced a 30 per cent recovery, demonstrating a faster-than-expected rebound.

Patrick Bucha, Secretary for Tourism and Wildlife, highlighted the Ministry’s commitment to broadening the industry’s scope through medical tourism advocacy and exploring unconventional offerings beyond traditional staples.

“This forward-thinking approach underscores the government’s dedication to catering to the evolving needs and preferences of global travelers,” he stated.

He highlighted that a key focus area is developing and marketing Kenya as the “Home of Human Origins,” leveraging our rich heritage and cultural tapestry to offer an immersive journey into the cradle of humanity. Through this initiative, the aim is to captivate visitors with an unparalleled exploration of our nation’s historical and anthropological significance.

Moreover, Bucha noted that the Ministry recognises the private sector’s invaluable role in driving this transformative vision. It is eager to foster close collaborations with the Kenya Association of Travel Agents (KATA), harnessing their expertise and insights to craft innovative tourism experiences that resonate with diverse audiences.

The Chairman of KATA, who is also the Managing Director of Hemingways Travel, Joseph Kithitu, highlighted on the importance of leading the change in advocating for a shift in mindset to be able to be embraced as travel advisors by travel agents, as that aligns with the changing landscape and reflects the role they play in the travel industry.

Regarding infrastructure, Kithitu said that the infrastructure development to expand the travel and tourism industries has been steadily progressive. However, he called for the acceleration of this to maximise the benefits that come with it, stimulate growth in the tourism sector, and increase economic benefits for the nations.

The Group Managing Director and CEO of Kenya Airways (KQ), Allan Kilavuka, addressed the importance of the collaboration with the Kenyan Travel Advisors, noting that KQ recognises the crucial partnership with the advisors in the aviation industry.

Kilavuka expressed that, in line with the convention’s theme ‘make the connection’ he commits to forging deeper synergies between KQ and KATA to unlock new opportunities to elevate the entire travel ecosystem.

“This recent period has been an eventful chapter for Kenya Airways, marked by significant strides, overcoming challenges, and setting our sights on new horizons. We recorded a full-year operating profit of Sh10.5 billion, a swing of Sh16 billion from a loss of Sh5.6 billion reported in 2022! This remarkable feat speaks volumes about the commitment and diligence of every member of the KQ family,” Kilavuka said.

Source:  Kenya News

KATA Convention 2024: Rallying Call for Regional Tourism Integration and Collaboration.

By: Bryan Obala.

Mombasa, June 7, 2024 – The KATA Convention 2024 emerged as a pivotal platform for fostering regional synergy and collaboration within Africa’s tourism landscape. The two-day event, held at the Sarova Whitesands Beach Resort in Mombasa, brought together government officials, international associations, industry leaders, and stakeholders, with a resounding call to unlock the continent’s vast tourism potential through collective efforts.

Speaking during the event, Dr. Patrick Bucha, Tourism Secretary, delivered a keynote address on behalf of Cabinet Secretary Alfred Mutua of the Ministry of Tourism and Wildlife. Bucha emphasized the Kenyan government’s commitment to implementing policies such as the “open skies policy’’, aimed at increasing direct flights to and from the country, a strategic move to boost tourism arrivals and revenue.

“Connectivity is the lifeline of the tourism and hospitality sector,” Bucha stated, citing recent initiatives such as the launch of China Southern Airline’s direct flights between Changsha and Nairobi, as well as the inauguration of Air Brussels’ six weekly flights to Jomo Kenyatta International Airport.

Recognizing the need to diversify Kenya’s tourism offerings, the Ministry’s ambitious project to market the country as the “Home of Human Origins.” This initiative focuses on showcasing Kenya’s rich archaeological and paleontological findings, including the development of a museum and science park at the Lake Turkana Basin to highlight the nation’s human heritage.

Bucha further endorsed the diversification of tourism offerings beyond conventional staples, advocating for medical tourism and acknowledging the private sector’s pioneering role in fostering innovation within the travel industry.

The convention witnessed a strong emphasis on regional collaboration, with H.E. Amb. Paul Mukumbya, the Consul General of Uganda based in Mombasa, highlighting the importance of economic and commercial diplomacy with Kenya. Mukumbya expressed gratitude for the partnership with KATA in organizing the successful Uganda-Kenya Coast Festival and reaffirmed Uganda’s commitment to increasing visitor numbers from its largest source market, Kenya.

“We must overcome the existing seasonality between our neighboring markets and address travel advisories,” Mukumbya urged travel agents, while also encouraging investment in cruise ship tourism on Lake Victoria to enhance cross-border tourism.

Echoing the call for regional integration, Pearl Houreau, Chairperson of the Uganda Travel Agents Association, emphasized the necessity for travel agents to engage policymakers in operationalizing a unified visa among African countries. “Such a visa would significantly enhance intra-Africa travel, making it easier for tourists to move across borders and boosting regional tourism,” Houreau stated.

Patrick Kimenyi, Secretary for Rwanda Travel Agencies, stressed the need to promote African destinations, lamenting that Africans often know more about other continents than their own. “We must raise awareness and appreciation for the diverse travel opportunities within Africa,” he underscored.

Hamida Malik, Chairperson of the Travel Agents of Zambia Association, encouraged Kenyans to visit the “hidden gem” that is Zambia, revealing that an MOU has been signed with the Kenyan government to facilitate travel between the two countries. Malik also highlighted efforts to streamline visa issues, making travel between Kenya and Zambia more accessible and appealing.

As the KATA Convention 2024 drew to a close, it served as a testament to the collective aspiration of fostering regional synergy and collaboration within Africa’s tourism landscape. By convening industry leaders, stakeholders, and policymakers from across the continent, the convention paved the way for a more integrated and prosperous future for the region’s travel and tourism sector.

Jambojet: What Should You Know About Kenya Airways’ Low-Cost Subsidiary?

Jambojet is a subsidiary of Kenya Airways and has been a prominent low-cost airline in Kenya since its inception on April 1, 2014. With a mission to make air travel affordable and accessible, Jambojet has played a crucial role in transforming the aviation landscape in the region.

Let’s learn more about Jambojet’s history, growth, fleet, destinations, challenges, customer experience, economic impact, and plans of Jambojet. But first, an important introduction…

The older – and wiser – sister, Kenya Airways.

Kenya Airways, founded in 1977, is Kenya’s national carrier and one of Africa’s leading airlines. The airline’s headquarters is in Nairobi, Kenya, and operates from Nairobi’s Jomo Kenyatta International Airport hub. Kenya Airways serves over 50 destinations across Africa, Europe, the Middle East, and Asia, crucial in connecting Africa to the world.

The airline is a member of the SkyTeam alliance, enhancing its global reach through partnerships with other international carriers. Known for its modern fleet and commitment to safety and customer service, Kenya Airways has been pivotal in promoting tourism and business travel in Africa.

The history and growth of Jambojet

Founded to meet the growing demand for budget-friendly air travel, Jambojet took to the skies to offer competitive fares without compromising safety or service quality. The airline’s inaugural flight was on April 1, 2014, and it has grown significantly since then.

By the end of 2022, Jambojet had carried over 1 million passengers and aimed to transport at least 1.2 million passengers in 2023. This remarkable growth underscores the airline’s successful strategy and critical role in Kenya’s aviation. This year the airline celebrated carrying over 1.4 million passengers!

Jambojet fleet

Jambojet’s fleet consists of Bombardier Dash 8-Q400 aircraft, which are efficient and suitable for short-haul routes. As of January 2024, the airline operates eight of these aircraft. Initially, Jambojet used Boeing 737-300s but transitioned to the more modern and fuel-efficient Dash 8-Q400s to optimize operational efficiency and reduce costs.

The airline’s destinations

Jambojet serves a mix of domestic and international destinations. Domestically, the airline connects major Kenyan cities, including Nairobi, Mombasa, Kisumu, Eldoret, Malindi, Lamu, and Ukunda.

Internationally, Jambojet flies to Goma in the Democratic Republic of Congo and plans to expand further with new routes like Zanzibar City in Tanzania starting in July 2024. The airline’s ability to offer frequent and reliable flights to these destinations has made it a key player in the region’s air travel market.

Operational challenges and adaptations

The region’s COVID-19 pandemic posed unprecedented challenges for the global aviation industry, and Jambojet was no exception. Due to reduced passenger demand and travel restrictions, the airline had to suspend operations at some international destinations, including Kigali and Entebbe.

However, Jambojet demonstrated resilience by adapting its business model. One significant adaptation was diversifying into cargo operations, which provided an alternative revenue stream during reduced passenger travel. This strategic pivot helped the airline navigate the pandemic and positioned it for future growth.

The customer experience on Jumbojet

Jambojet prioritizes customer satisfaction. The airline offers various services to enhance the travel experience, including flexible booking options, online check-in, and a frequent flier program. This program allows passengers to earn and redeem flight points, adding value for regular travelers.

Additionally, Jambojet is committed to punctuality and safety, which has earned it a strong reputation among passengers. The airline’s focus on delivering a positive customer experience is evident in the airline’s high passenger load factors and positive reviews.

Future plans

Jambojet’s operations have had a significant positive impact on Kenya’s aviation sector. The airline facilitates tourism and supports various ancillary businesses within the aviation sector.

Employing over 200 people, Jambojet contributes to the region’s job creation and economic development. The airline’s affordable fares have made air travel accessible to a broader population, promoting excellent connectivity and economic integration within Kenya and the wider East African region.

Looking ahead, Jambojet has ambitious plans to expand its route network and increase its fleet size to meet the growing demand for air travel. Introducing new routes, such as the planned service to Zanzibar City, reflects the airline’s strategy to tap into new markets and enhance its competitive edge. Furthermore, Jambojet’s focus on fleet modernization and operational efficiency is optimistic that it will achieve sustainable growth in the coming years.

A niche yet essential product for the east African market

Jambojet has successfully established itself as a leading low-cost carrier in Kenya and East Africa. The airline’s commitment to affordability, reliability, and safety has made it the preferred choice for many travelers.

Despite the challenges posed by the COVID-19 pandemic, Jambojet has demonstrated resilience and adaptability, ensuring its continued growth and relevance in the aviation industry. As it continues to expand its operations and enhance its services, Jambojet is poised to play an even more significant role in making air travel accessible to all.

Whether you are a frequent flier or planning your first trip, Jambojet offers a comprehensive and customer-centric travel experience that caters to the needs of modern travelers. With its strategic vision and commitment to excellence, Jambojet is set to soar to new heights.

Source:  Simple Flying

Brussels Airlines Comeback Flight to Nairobi Marks Renewed Confidence in Kenya

Their return is spurred by Kenya’s burgeoning corporate landscape and revitalized tourism sector. The Belgian national carrier, a member of the esteemed Lufthansa Group and Star Alliance, touched down at Jomo Kenyatta International Airport on Monday evening carrying a full complement of 288 passengers. The reintroduction of Brussels Airlines’ service to Nairobi expands the Lufthansa Group’s footprint in Sub-Saharan Africa to an impressive 18 destinations. Kenya has now ascended to the position of the group’s second-largest market in terms of flight frequency, with Lufthansa operating five weekly flights, Euro Wings Discover flying six times a week to Mombasa, and the newly inaugurated six weekly flights by Brussels Airlines to Nairobi.

This enhanced connectivity is set to significantly boost passenger transfers for Belgium’s diverse travel industry, catering to charter services, corporate travel, MICE specialists, online travel agencies, and traditional travel agents alike. Brussels Airlines CEO Dorothea von Boxberg expresses her enthusiasm, stating, “We are witnessing a tremendous interest from our home market to explore Kenya. Our inaugural flights to Nairobi are fully booked, a testament to the city’s vibrant allure and its role as the perfect gateway for an unforgettable Kenyan adventure.”

The airline is diligently working to increase its flight frequency to meet the surging demand for both business and leisure travel since the market has responded with great enthusiasm. According to Belgium’s statistical agency Statbel, Belgians embarked on 6.92 million international trips in the third quarter of 2023, marking a 3.8% increase compared to the corresponding period in 2022. Although international travel numbers have not yet reached the pinnacle of 2019, when 7.15 million trips were recorded, the preference for overseas travel remains robust with 64% of Belgians planning to venture abroad for leisure in the next 12 months. Cost and affordability emerge as crucial considerations for 34% of Belgians when planning international trips.

The Kenya Tourism Board is determined to capitalize on these travel trends to bolster visitor numbers and has warmly welcomed the return of Brussels Airlines to Kenya after its prolonged absence. The year-round service is expected to significantly boost arrivals across all seasons. Europe stands as a vital source for Kenya’s tourism industry, accounting for 29% of the market and generating over 572,000 visitors in the previous year, solidifying its position as the second-largest contributor to Kenya’s thriving tourism sector.

In 2023, the number of travellers from Belgium to Kenya surged to 12,960, up from 9,981 the previous year, reflecting a growing appreciation for Kenya as an alluring tourist destination among Belgian travellers. The success of the route is evident even before the inaugural flight, with an impressive 50,000 people already having booked their flights to either visit Nairobi or travel from Nairobi to Brussels since tickets went on sale, as confirmed by airline officials.

Source: Mwakilishi