Global Tourism Rapidly Recovers from Pandemic Slump

International tourism has continued to recover from the worst crisis in its history as arrival numbers reached 84% of pre-pandemic levels between January and July 2023, according to the latest data from UNWTO. The Middle East, Europe and Africa lead the global sector’s rebound.

Tourism on Track for Full Recovery

Tourism demand continues to show remarkable resilience and sustained recovery, even in the face of economic and geopolitical challenges. The new issue of the UNWTO World Tourism Barometer tracks the sector’s recovery over the course of 2023 up to the end of July. The UNWTO Barometer shows:

  • By the end of July, international tourist arrivals reached 84% of pre-pandemic levels.
  • 700 million tourists travelled internationally between January and July 2023, 43% more than in the same months of 2022.
  • July was the busiest month with 145 million international travellers recorded, about 20% of the seven-month total.

UNWTO data once again shows how tourism is recovering strongly in every part of the world. But as our sector recovers, it also needs to adapt

UNWTO Secretary-General Zurab Pololikashvili said: “UNWTO data once again shows how tourism is recovering strongly in every part of the world. But as our sector recovers, it also needs to adapt. The extreme weather events we have witnessed over recent months as well as the critical challenges of managing increasing tourism flows underline the need to build a more inclusive, sustainable and resilient sector and ensure recovery goes hand-in-hand with rethinking of our sector.”

Results by Region

All world regions enjoyed strong rates of tourism recovery over the first seven months of 2023, driven by demand for international travel from several large source markets:

  • The Middle East reported the best results in January-July 2023, with arrivals 20% above pre-pandemic levels. The region continues to be the only to exceed 2019 levels so far.
  • Europe, the world’s largest destination region, reached 91% of pre-pandemic levels, supported by robust intra-regional demand and travel from the United States.
  • Africa recovered 92% of pre-crisis visitors this seven-month period and the Americas 87% according to available data.
  • In Asia and the Pacific, recovery accelerated to 61% of pre-pandemic arrival levels after the opening of many destinations and source markets at the end of 2022 and earlier this year.

The UNWTO World Tourism Barometer contains results by region, sub-region and country, including best-performing destinations in terms of international arrivals and receipts over the first seven months of the year.

Looking ahead

These results show international tourism remains well on track to reach 80% to 95% of pre-pandemic levels in 2023. Prospects for September-December 2023 point to continued recovery, according to the latest UNWTO Confidence Index, though at a more moderate pace following the peak travel season of June-August. These results will be driven by the still pent-up demand and increased air connectivity particularly in Asia and the Pacific where recovery is still subdued.

  • The reopening of China and other Asian markets and destinations is expected to continue boosting travel both within the region and to other parts of the world.
  • The challenging economic environment continues to be a critical factor in the effective recovery of international tourism in 2023, according to UNWTO’s Panel of Experts.

Persisting inflation and rising oil prices have translated into higher transport and accommodations costs. This could weigh on spending patterns over the remainder of the year, with tourists increasingly seeking value for money, travelling closer to home and making shorter trips.

Source: Mirage news

Uganda Tourism Board Advocates Direct Flights to Boost Tourism

The Uganda Tourism Board (UTB) is in talks with the Immigration Department about allowing international tourists to fly directly to tourism destinations.

According to the Uganda Tourism Board, which is tasked with marketing the country beyond its borders, the move will save tourists time and money while also making transit easier. Currently, all international arrivals must first land at Entebbe International Airport to be cleared to enter the country before continuing on to their destinations.

Lilly Ajarova, the chief executive Officer of the Uganda Tourism Board, said the new arrangement, if given the green light, will allow tourists to reach their destinations faster and more conveniently.

Ajarova continued by saying that she has heard complaints, particularly from local tour guides, who claim that the delays have cost them a lot of time and money.

“The trend in international travel has changed; now, people want to travel light to explore as much as they can in as little time.  Our air connectivity faces many difficulties. Air connectivity is crucial if we are to make significant progress in growing the number of visitors to this nation and the revenue from tourism, according to Ajarova.

She claimed that even though Uganda has the largest population of mountain gorillas and the costs are lower, the country has not been able to generate much income from them due to the distances and poor roads needed to get to the tourist destinations.

“We are losing a lot of revenue from our Gorilla tracking. For all these years we have been earning from Gorilla tracking, we have never reached 100 percent occupancy, where we sell all our Gorilla permits. Our rates are half the rates of our competitors, and the major reason is that we don’t have direct flights to Bwindi or Kisoro. Everyone has to go through Entebbe before they can take local chartered flights,” she said.

According to data from the Uganda Civil Aviation Authority (UCAA), in 2019, the airport safely facilitated 32,798 aircraft movements. The number reduced to 14,421 in 2020 because of COVID-19 lockdown, increasing to 21,584 in 2021 and 28,985 aircraft movements in 2022.

Ajarova said that while the figures are steadily recovering, the immigration department must move out of its comfort zone to extend visitor clearance to other aerodromes so that tourists can directly fly to such destinations and get cleared there.

Herbert Byaruhanga, the chairperson of the Uganda Tourism Association, said they have been crying out to the government to open up facilities so that tourists can land anywhere in the country and get cleared at their points of entry, but not only at Entebbe Airport.

“Why do we have to struggle to get clearance? Make the whole of East Africa local and allow people to fly visitors from Kenya, Tanzania, or any other country in the region directly so that more numbers can come in,” he said.

Source: News central

Global passenger traffic now 95% of pre-pandemic level

The International Air Transport Association (IATA) announced that the post-COVID recovery momentum has continued in July for air travel passenger markets.

Total traffic in July 2023 (measured in revenue passenger kilometers or RPKs) rose 26.2% compared to July 2022. Globally, traffic is now at 95.6% of pre-COVID levels.

July 2023 Air Travel

The statistics for July 2023 show that recovery of traffic continues with strong momentum. When measured in revenue passenger kilometers (RPKs), total traffic saw a sound increase of 26.2% compared to the same month in the previous year, July 2022.

Globally, the traffic has now reached 95.6% of the pre-COVID levels, signaling a significant return to normalcy.

Domestic Travel on the Rise

July witnessed a remarkable rise in domestic traffic, soaring by 21.5% when compared to July 2022. Even more encouraging is the fact that it exceeded July 2019 results by 8.3%, indicating that domestic travel has not only recovered but has surpassed pre-pandemic levels.

Notably, July RPKs reached their highest-ever recorded figures, primarily driven by a surge in demand within the Chinese domestic market.

International Travel Resurgence

International traffic recorded an impressive growth of 29.6% compared to the same month in the previous year. This positive trend was observed across all markets, with international RPKs reaching 88.7% of the levels seen in July 2019.

The passenger load factor (PLF) for the industry reached an all-time high of 85.7% for international travel.

Strong Outlook and Confidence

Willie Walsh, IATA’s Director General, expressed optimism about the ongoing recovery. He noted, “Planes were full during July as people continue to travel in ever greater numbers.”

“Importantly, forward ticket sales indicate that traveler confidence remains high. And there is every reason to be optimistic about the continuing recovery.”

Regional Highlights

Asia-Pacific Airlines: Leading the Recovery

Asia-Pacific airlines continued to lead the global recovery, with a staggering 105.8% increase in traffic in July 2023 compared to the same month in 2022.

Capacity also saw substantial growth, rising by 96.2%, while the load factor increased by 3.9 percentage points to reach 84.5%.

European Carriers: Steady Growth

European carriers witnessed a steady growth in July traffic, recording a 13.8% rise compared to July 2022. Capacity increased by 13.6%, and the load factor edged up by 0.1 percentage points to reach 87.0%.

Middle Eastern Airlines: Positive Trajectory

Middle Eastern airlines posted a significant traffic increase of 22.6% in July 2023 compared to the same month in the previous year. Capacity rose by 22.1%, and the load factor climbed by 0.3 percentage points to 82.6%.

North American Carriers: Consistent High Demand

North American carriers experienced a 17.7% rise in traffic in July 2023 compared to the same period in 2022.

Capacity increased by 17.2%, and the load factor improved by 0.3 percentage points to reach an impressive 90.3%, the highest among all regions for the second consecutive month.

Latin American Airlines: Strong Recovery

Latin American airlines showed robust recovery, with traffic rising by 25.3% compared to July 2022. July capacity climbed by 21.2%, and the load factor rose by 2.9 percentage points to reach 89.1%.

African Airlines: Mixed Performance

African airlines experienced a traffic increase of 25.6% in July 2023 compared to the same month a year ago, making it the second-highest percentage gain among all regions.

However, the load factor fell by 1.0 percentage point to 73.9%, the lowest among all regions. For a second consecutive month, Africa was the only region where capacity growth outpaced traffic demand.

Challenges in Infrastructure and Government Decisions

While the aviation industry and air travel is witnessing a robust recovery, some critical challenges remain. Willie Walsh pointed out, “The Northern Hemisphere summer is living up to expectations for very strong traffic demand.”

“While the industry was largely prepared to accommodate a return to pre-pandemic levels of operations, unfortunately, the same cannot be said for our infrastructure providers.”

Performance issues with key air navigation services providers, including insufficient staffing and failures like NATS in the UK, have raised concerns that need prompt correction.

Additionally, some governments, such as Mexico and the Netherlands, have made decisions to impose capacity cuts at their major hubs, potentially leading to job losses and damage to local and national economies.

Source: Aviation source news.

UAE lifts visa ban on Nigerians, resumes flight operations

Nigerians are praising the lifting of a visa ban by the United Arab Emirates following a meeting in Abu Dhabi this week between President Bola Tinubu and United Arab Emirates President Mohamed bin Zayed Al Nahyan.

Nigerian authorities also secured an investment deal worth billions of dollars, according to the presidency.

Nigerian presidential spokesperson Ajuri Ngelale said Nigeria and the United Arab Emirates have established a framework for investments worth billions of dollars across multiple sectors, including defense and agriculture.

Speaking to Lagos-based Channels Television, Ngelale said the pact also resulted in the immediate lifting of a visa ban imposed by the UAE in October 2022.

“What we’ve done today is to not only normalize relations but then to add new dimensions to that relationship or partnership that are mutually beneficial to both nations,” he said. “And I think as we move forward, the details of those investments will become clear.”

The UAE imposed the visa ban on Nigeria in connection with a number of diplomatic disputes.

Dubai’s Emirates airline also suspended flight operations to Nigeria over Abuja’s inability to send the UAE an estimated $85 million in revenue that Dubai said had been blocked in the African nation. The monies could not be repatriated due to dollar shortages.

Additionally, the UAE’s Etihad Airways stopped flights to Nigeria.

But Ngelale said Emirates and Etihad airlines are expected to resume operations immediately without any payment by the Nigerian government.

The spokesperson also said Tinubu successfully negotiated a new foreign exchange liquidity program with the UAE.

Nigerian experts such as economist Emeka Orji welcomed the president’s move as a step that could reverse negative economic trends.

“It should be a no-brainer for them to reverse it,” Orji said. “The major chunk of their tourism, whether it is education or for holidays, Nigeria would show up on the list of its major tourism income-earning countries.”

In a recent statement, the UAE’s official Emirates News Agency noted that its leader and Tinubu explored opportunities for further bilateral collaboration in areas that served the sustainable economic growth of both countries.

The statement, however, did not go into detail about the lifting of the visa ban on Nigerians and the resumption of flights.

Orji says there will be a positive impact.

“International relations between the two countries will likely lead to an increase in economic activity,” he said. “There may be some interest in investing in some sectors in Nigeria. That would be an obvious gain for Nigeria.”

For now, experts said they hope the new pact is fully implemented for both countries to benefit.

Source: VOA

Brussels Airlines Expands Operations in East Africa with Additional A330 and Nairobi Flights  

The Belgian Lufthansa subsidiary is expanding in its focus market of Africa. In a significant development for both Brussels Airlines and East Africa, the Belgian carrier is set to receive an additional Airbus A330, marking a return to its pre-pandemic fleet size. This expansion comes hand in hand with the reopening of a vital route to Nairobi and increased flight frequency to Kigali, signifying a growing commitment to East African connectivity.

The Return to Nairobi

Nairobi, Kenya, holds a special place in Brussels Airlines’ history. Having been part of their network from 2002 to 2015, the city is set to once again grace their route map. Commencing in June 2024, direct flights will connect Brussels to Nairobi, promising increased accessibility for travelers. Ticket sales for this eagerly anticipated route are already slated to begin shortly.

With the addition of the tenth long-haul aircraft, Brussels Airlines aims to strengthen its presence in Africa significantly. During the summer season, the flight to Nairobi will operate six times a week – except Tuesdays, offering ample opportunities for travel. Even during the winter season, when many routes see reduced frequency, Nairobi will remain well-connected with four weekly flights.

In order to be able to cope with growth, the airline will add a tenth Airbus A330 in the summer of 2024. This means that their long-haul fleet will be as large as before the pandemic. At that time, it had reduced its aircraft fleet by a quarter.

Dorothea von Boxberg, CEO of Brussels Airlines, acknowledges the pivotal role of this expansion, stating, “With Nairobi, daily flights to Kigali, and additional flights to West Africa, we have a stronger presence in Africa than ever before.” She emphasizes that this tenth long-haul aircraft exemplifies Lufthansa Group’s confidence in the airline and strengthens its position as the hub to Africa within the group.

The addition of the Airbus A330-300 from parent company Lufthansa signifies a seamless integration of resources within the group and heralds an exciting new phase for Brussels Airlines.

Expanding Capacity and Connectivity

This latest development underscores Lufthansa Group’s commitment to Kenya and its strategic intention to boost market growth. With the new flights to Nairobi, the Group will offer an impressive 18 weekly flights to Kenya, with 13 weekly flights to Nairobi (7 by Lufthansa and 6 by Brussels Airlines) and 5 weekly flights to Mombasa via DISCOVER Airlines.

During the European winter season starting in October 2024, the Lufthansa Group will operate 15 weekly flights to Kenya, further cementing its status as a major player in East African air travel.

In conjunction with these developments, Kigali is also set to benefit from increased connectivity, with flight frequencies increasing from 5 weekly to daily year-round flights starting in June 2024. This expansion reflects the growing importance of East Africa in global aviation and the commitment of Brussels Airlines and the Lufthansa Group to play a significant role in this vibrant region’s growth.

Source: Airspace-Africa

Tanzania’s tourism industry bounces back with 37.2% increase in tourist arrivals

  • Tanzania’s tourism industry is staging a comeback, with earnings surging from $1.95 billion in July 2022 to $2.99 billion in July 2023.
  • Tourist arrivals increased by 37.2%, reaching a record 1,658,043 visitors.
  • Europe and the United States remain primary sources of tourists visiting Tanzania for leisure and holidays.

Tanzania’s tourism industry is making a remarkable comeback nearly four years after its revenues plummeted due to the COVID-19 pandemic.

The recent data from the Bank of Tanzania reveals that tourism has staged an impressive recovery, contributing $2.99 billion to foreign exchange earnings in July 2023, compared to $1.95 billion in July 2022.

According to the Bank of Tanzania, this represents a 33% surge in service receipts, reaching $5.49 billion in July 2023, up from $4.12 billion in July 2022.

The bank also noted that this resurgence in tourism and increased earnings from gold have played a pivotal role in boosting Tanzania’s service earnings to over $5 billion for the first time in its history.

In 2019, Tanzania’s tourism sector generated approximately $2.52 billion, but by December 2020, its earnings had dropped significantly to just $1 billion.

Gold emerged as the country’s primary foreign exchange earner during this period, generating $2.958 billion in December 2020.

The recovery in the tourism sector is highlighted by a 37.2% increase in foreign arrivals, totalling 1,658,043 visitors during the year—reaching an all-time high.

The previous record for tourism earnings in Tanzania was $2.5 billion, achieved in 2019 when the country welcomed 1,527,230 tourists.

Europe and the United States remain primary sources of tourists visiting Tanzania for leisure and holidays, according to the National Bureau of Statistics (NBS).

Source: Business Insider Africa

Kenya Set to Host Regional Tourism Expo in November

It is Kenya’s turn to host the 3rd edition of the East Africa Regional Tourism Expo (EARTE) slated for November as the country roots for regional tourism.

While unveiling the event at KICC set for November 20th -22nd 2023, Tourism, Wildlife and Heritage Cabinet Secretary Peninah Malonza at the same time announced that the event will be held alongside the annual Magical Kenya Travel Expo (MKTE).

She said the twin tourism fairs will enhance Kenya’s and the region’s visibility, forge partnerships and enhance investments in the hospitality, travel, and tourism sectors.

 “This year, we shall be integrating the Magical Kenya Tourism Expo (MKTE) and the East African Regional Tourism Expo (EARTE) seamlessly, demonstrating our unwavering commitment to unity and a shared vision within the East African Community,” Malonza said.

“During this period, Kenya will host regional tourism stakeholders and players in the sector. The events provide a platform for the travel trade in the region to showcase and network with the world, my ministry is are dedicated to promoting tourism within the region.”

She added that the tourism sector continues to play a key role in enabling the regional economies.

 “By creating opportunities towards building inclusive growth and employment, EARTE and MKTE 2023 will allow us to keep industry stakeholders informed on progresses made towards industry growth and the new strategies, programs and partnerships available in the market.” Said the CS.

Malonza also emphasized that expos form an integral part of the tourism sector and that it is imperative that countries work in collaboration with their respective regional partners in an effort to strengthen tourism.

The Principal Secretary East Africa Community Abdi Dubat said: “The tourism sector contributes an average 9.5 percent of the East Africa region’s GDP and average 7.1 percent of employment opportunities in the  region translating to over four million jobs.

The East Africa Regional Tourism Expo (EARTE) and the Magical Kenya Tourism Expo (MKTE) presents us with an opportunity to share our unique and common heritage to the world.

The region is ready to share and promote quality tourism to the world, we now have greater potential for intra Africa tourism which we should continue to advocate for” Said Dubat.

On his part, Principal Secretary for Tourism John Olotuaa said “The hosting the two epos is a genuine manifestation of our commitment to promote intra-regional tourism flow across our borders. We are confident that this platform will provide opportunities for consolidation of relations among our partners across Africa, Europe and beyond. These relations will go a long way towards increasing tourism receipts from key and emerging source markets,” she said.

The East Africa Regional Tourism Expo (EARTE), is an annual regional travel fair showcasing the region’s diverse tourism offering to consumers, and trade, hosted by the East African Community partner states on a rotational basis.

The inaugural Regional Tourism Expo was hosted by the United Republic of Tanzania (URT) in October 2021 in Arusha, while the second edition was hosted by the Republic of Burundi in September 2022 in Bujumbura.

The Magical Kenya Travel Expo (MKTE) is Kenya’s annual flagship travel trade fair that brings together tourism stakeholders, partners and media from some of Kenya’s key source markets in Europe, Africa, Asia, and the Americas.

The two expos have been combined into one event, creating more value and enhancing the level of engagement at the show for all the participants.

Kenya Tourism Board Ag. CEO John Chirchir commented: “We are delighted to be hosting these two expos because it gives us an opportunity to profile Kenya as a unique tourist destination globally.

The fairs will also provide an opportunity for us to consolidate our position as a premier Meetings, Incentives, Conferences & Exhibitions (MICE) destination in the region, which is key in efforts to grow and maintain our global share of the international tourism market.”

Source: Capital Fm

DRC scraps visa requirements for Kenyans

Kenyan travelers will no longer need visas to visit the Democratic Republic of Congo (DRC). The DRC has recently lifted visa requirements for Kenyan citizens, reciprocating a similar move made by Kenya just five days earlier.

This development was officially announced by the Directorate General of Migration in the DRC. The change took effect on September 1, 2023, coinciding with Kenya’s decision to waive visa requirements for Congolese citizens traveling to Kenya.

The decision to remove visa requirements for Kenyans traveling to the DRC was made in accordance with the directives of the President. The DRC has moved Kenya from category 2 to category 1 in terms of visa requirements, aligning with the East African Community’s regulations on free movement of people among member states.

This move toward greater ease of travel follows a trend in Africa. President William Ruto had previously mentioned during the African Private Sector Dialogue Conference on Free Trade that this could be the last time African citizens would have to pay for visas to visit Kenya.

In recent months, Kenya has also announced visa-free travel for citizens of Indonesia, Comoros, and Senegal. Additionally, Kenya and Eritrea have agreed to permanently eliminate visa requirements for their respective citizens. Furthermore, Kenya has been actively pursuing visa-free arrangements with other countries, such as Djibouti, to promote trade and cooperation.

In another positive development, Kenyan passport holders can now enter South Africa without a visa, thanks to a new visa-free regime between the two nations. This arrangement was achieved through diplomatic efforts, with President Cyril Ramaphosa of South Africa playing a crucial role in the negotiations.

These changes mark significant steps towards facilitating travel and fostering greater cooperation between African nations, ultimately benefiting citizens and promoting regional integration.

Source: Africa News

Rwanda Looks to Dubai to Strengthen Luxury Hospitality

Rwanda is seeking to pick from Dubai’s experiences to energise the local high end hospitality sector.

President Paul Kagame on Friday hosted at Village Urugwiro Mohammed Al Shaibani, Managing Director of the Investment Corporation of Dubai and Chair of Kerzner International.

The two held, “a discussion on strengthening partnerships that are contributing to Rwanda’s growing luxury hospitality and eco-tourism sectors,” according to the Rwandan Presidency.

Established in 2006, the Investment Corporation of Dubai (ICD) is the principal investment arm of the Government of Dubai.

This investment corporation seeks to invest in attractive opportunities to achieve appropriate risk-adjusted returns over the long-term across a range of asset classes, sectors and geographies.

Currently the ICD boasts of 61Companies and has a footprint in 6 Continents, and 87 Countries.

ICD is involved with Banking & Finance Services,Transportation, Oil & Gas,Industrial, Hospitality & Leisure, Real Estate & Construction and also Retail & Other Holdings.

Meanwhile, the Investment Corporation of Dubai reported revenue of Dh267.4 billion for the year ended December 31, 2022, a 58 per cent increase compared to the year-ago period.

A significant surge in travel and tourism activities as well as a jump in oil and gas revenues helped the group post a net profit of Dh36.1 billion for the period. Net profit attributable to the equity holder was Dh29.8 billion.

Mohammed Ibrahim Al Shaibani, Managing Director, Investment Corporation of Dubai, said, “With the strong momentum in the Dubai economy, the ICD group was able to further deploy its operational capacity in an agile manner and benefited both from a scale effect and a strong discipline on costs, producing its best ever performance.”

The group’s balance-sheet ended the year in a very favourable position, with improved asset quality, liquidity and leverage and a record equity base.

“Overall, the group emerges resilient and stronger than ever from a volatile period marked by geopolitical conflicts and rising interest rates.”

The Investment Corporation has airlines such as Emirates and flyDubai under its portfolio, along with top lenders such as Emirates NBD, Commercial Bank of Dubai and Dubai Islamic Bank.

Source: Taarifa

ATM 2024 to explore how entrepreneurship is empowering innovation in the Middle East’s travel industry

Arabian Travel Market (ATM), the Middle East’s leading event for inbound and outbound travel and tourism professionals, has unveiled its next theme: ‘Empowering Innovation: Transforming Travel Through Entrepreneurship.’ The 31 st edition of the show will take place at Dubai World Trade Centre (DWTC) from Monday 6 to Thursday 9 May 2024.

Over the last 15 years, the travel and tourism industry has secured only 1 percent of total funding for startups across all industries, according to analysis from McKinsey. This is despite the fact that the sector accounted for more than 10 percent of global GDP in 2019. With exhibitors from the fields of aviation, accommodation, hospitality, attractions, technology and more, ATM 2024 will explore how innovators in the travel and tourism space are working to attract greater levels of funding to further increase the sector’s overall contribution to global GDP.

The 31 st edition of ATM will once again host policymakers, industry leaders and travel professionals from across the Middle East and beyond, encouraging them to forge new relationships, exchange knowledge and identify innovations with the potential to reshape the future of global travel and tourism. From startups to established brands, the upcoming show will highlight how innovators are enhancing customer experiences, driving efficiencies and accelerating progress towards a net-zero future for the industry.

Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “The Middle East’s travel and tourism sector has demonstrated impressive resilience and growth in recent years, but we must continue to innovate and adapt in order to achieve the industry’s long-term goals. Thanks to ATM 2024’s theme, ‘Transforming Travel Through Entrepreneurship’, we have a golden opportunity to showcase expert insights, cutting-edge technologies and commercial opportunities with the potential to completely reshape the sector.”

Building on ATM 2023’s theme of ‘Working Towards Net Zero’, environmentally responsible travel will represent a key focus during the show’s upcoming edition. Informed by the UAE’s Year of Sustainability and the 2023 United Nations Climate Change Conference (COP28), which will take place in Dubai later this year, ATM 2024 will explore how innovation can be leveraged to help achieve the UN Sustainable Development Goals (SDGs) by building a greener travel and tourism sector for future generations.

More than 40,000 travel trade professionals, including 30,000 visitors, attended the 30th edition of ATM in May 2023, setting a new show record. The exhibition attracted more than 2,100 exhibitors and representatives from over 155 countries, providing a global platform for the unveiling of ATM’s net-zero pledge.

ATM 2024 will empower the global travel and tourism community to harness entrepreneurism, helping to catalyse innovation, increase revenues and maximise sustainability over the long term. The UAE aims to attract $150 billion in foreign investment by 2030, making it the perfect environment for these activities. With an emphasis on technological innovation, the nation plans to strengthen its position as an international hub for start-ups – a focus that looks set to benefit entrepreneurs operating in the region’s travel and tourism sector. By exploring the ways in which an entrepreneurial mindset can lead to positive change within the industry, ATM 2024 will enable attendees to identify strategies for growth across a range of key industry verticals.

“As a global leader in innovation, the UAE offers the perfect environment in which to explore these trends and identify new avenues for growth,” Curtis added. “Following the record-breaking levels of attendance witnessed during ATM 2023, my colleagues and I cannot wait to welcome the global travel community to Dubai once again next year.”

Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.

Source: Traveldaily News