A global meeting on tourism has kicked off in Kigali, Rwanda on Thursday with calls to African governments to step up investment in the sector to tap its potential to foster the region’s socio-economic development.

This is because, despite the steady growth of tourism in Africa, tourism has not fully realised its full potential, a situation which is mainly attributed to several bottlenecks in the tourism sector such as the narrow tourism product offer which is mostly focused on wildlife-based tourism at the expense of other tourism segments. 

During the opening ceremony of the 23rd Global Summit of the World Travel and Tourism Council (WTTC) on Thursday, Presidents Paul Kagame of Rwanda and Samia Suluhu Hassan of Tanzania jointly underscored the critical importance of regional tourism collaboration.

A global meeting on tourism has kicked off in Kigali, Rwanda on Thursday with calls to African governments to step up investment in the sector to tap its potential to foster the region’s socio-economic development.

This is because, despite the steady growth of tourism in Africa, tourism has not fully realised its full potential, a situation which is mainly attributed to several bottlenecks in the tourism sector such as the narrow tourism product offer which is mostly focused on wildlife-based tourism at the expense of other tourism segments. 

During the opening ceremony of the 23rd Global Summit of the World Travel and Tourism Council (WTTC) on Thursday, Presidents Paul Kagame of Rwanda and Samia Suluhu Hassan of Tanzania jointly underscored the critical importance of regional tourism collaboration.

With attractions and experiences that complement one another, the region stands as a single, multi-faceted tourism hotspot.

Tanzanian President Samia Suluhu Hassan shared her insights on the vital role of tourism in Africa’s economies. She revealed that in Tanzania, the tourism sector contributes a substantial 17.2 percent to the country’s GDP and accounts for 25 per cent of total export earnings.

This contribution she said, not only highlights the sector’s significance but also underscores its potential for “While this is a massive contribution for one single source, it entails that Africa can leverage tourism to drive economic growth and create employment opportunities. The sector (tourism) if well utilised can be of great use to most African countries in terms of repositioning the continent in other connected sectors and henceforth attract more foreign currencies…” said Suluhu.

East Africa is setting its sights on becoming a prominent tourism hub, akin to some of the world’s most renowned destinations.

However, industry experts say the vision for success lies in a groundbreaking strategy: 80 percent of tourists are expected to originate from within the region itself.

This ambitious target calls for a re-evaluation of existing approaches to tourism development, including a fresh perspective on urban areas and cities as key tourism destinations.

“The region suffers from a narrow range of tourism products which are predominantly nature-based; market efforts are biased towards the traditional markets” Geoffrey Manyara, a tourism expert at the United Nations Economic Commission for Africa (Uneca) Sub-regional Office for East Africa in Kigali told The EastAfrican.

Manyara highlighted that the region’s tourism potential faces challenges such as a shortage of qualified tourism professionals, high air travel costs, limited accessibility, and inadequate tourism statistics, hindering strategic planning and sector development. Economic growth and job creation.

However, opportunities lie in tapping into the intra-East African Community (EAC) and the broader African market, in addition to nurturing domestic tourism.

“Given that the current efforts appear to be targeting the traditional markets, it will be good to see more efforts being made to tap the emerging African market which is showing great potential from what we have seen in the recent past, and more, so during and post the Covid-19 pandemic.”

The East African Community Tourism Marketing Strategy for 2021-2025 which aims to foster inclusive and sustainable tourism within the EAC region emphasizes the intra-EAC market and aims to attract over 11 million intra-EAC tourists by 2025, a significant increase from the 6.8 million recorded in 2018 if the strategy is effectively executed.

According to WTTC, Africa has the world’s youngest population and by 2033, $1 in every $13 created in Africa, will come from travel and tourism and 1 in 17 jobs will be in the sector.

This demonstrates the huge potential the continent’s sector has for new jobs and new economic growth for young people across Africa. 

Source: The Eastafrican

Lawmakers have joined Kenyans in protesting a directive by the Kenya Revenue Authority (KRA) seeking to tax personal or household items worth $500 (Ksh75,000) and above, whether new or used by tourists visiting the country.

The National Assembly Committee on Defence and Foreign Relations said some KRA officials have been taking advantage of the directive to harass tourists, hence giving the country bad publicity. The committee chairman Nelson Koech said Kenya instead be working on how to grow the number of tourists visiting the country.

“We are entering the peak tourism season and His Majesty’s visit to Kenya is poised to give our tourism a very big boost. The KRA’s passenger Terminal Guidelines could not have come at a worse time. This is not the time to be threatening those coming to Kenya,” Mr. Koech said.

“We agree, the laws around the world impose limitations on the amount of goods but that should not be an excuse to threaten passengers, harass travellers or infringe on the privacy of tourists. KRA should make it easy for passengers and travellers coming to Kenya to declare their luggage and where necessary pay duty before landing,” he added.

The Belgut MP pointed out that there is a need to clarify which goods are affected and ensure personal effects and electronics are left out.

“There appears to be mischievous characters at Times Tower who are bent on sustaining negative publicity on taxes. We appreciate that the only way we are going to achieve sustainable development as a country is by paying taxes and becoming dependent on our own resources as a country,” Mr. Koech said.

“But even then, there is a need for all agencies of government to go easy on Kenyans and as far as possible avoid coming across as insensitive in making their public announcements,” he said.

“Why would KRA choose when we are preparing for the Royal Visit to remind Kenyans of these new Passenger Rules? Where have they been all along?”

Tourism Cabinet Secretary Alfred Mutua termed the KRA move as one of the reasons the number of tourists visiting the country has been declining.

“You go to Rwanda; they don’t harass you. Does Rwanda not collect taxes? You go to South Africa, and they don’t harass you. In Dubai, they don’t harass you. So, why do our visitors face such challenges in Kenya? And we wonder why people are not coming to Kenya,” Mutua asked.

Senate majority leader Aaron Cheruiyot said on his X account that “the National Assembly finance committee holds the key to alleviating national shame that is the KRA searches at JKIA. By providing the necessary clarity needed to distinguish goods for a commercial venture and personal items”.

Source: The East African

Kenya plans to more than double international tourist arrival in the next five years, as the industry moves towards full recovery in post- pandemic era.

Kenya Tourism Board is seeking to grow arrivals into the country to 5.5 million by 2028, in an ambitious plan that involves the private sector.

It is reaching out to industry players for collaborative efforts to market the country.

According to KTB chairperson Francis Gichaba, the sector is back on full recovery with arrivals by end of the current financial year expected to close at slightly over 1.9 million visitors.

“We are very optimistic that with the support from the private sector and other key players in the industry, our performance will even surpass the 2019 arrivals to over 2 million and progressively beyond,” said Gichaba.

He was speaking at Bomas of Kenya yesterday during a tourism stakeholder meeting that brought together hoteliers, tour operators, travel agents, tourism associations and government agencies.

The session sought to validate KTB’s five-year strategic plan for 2023-2028.

In the strategy, KTB is targeting to achieve 5.5 million international tourist arrivals and grow the tourism sector contribution to Kenya’s economy to Sh 1 trillion annually by June 2028.

The Tourism Research Institute has projected this year’s arrivals at 1.9 million with the number expected to grow to 2.2 million in 2024.

In 2022, arrivals were 1,483,752 which was a 70.5 per cent increase compared to 2021 arrivals of 870,465.

The country’s best year remains 2019 when arrivals hit a high of 2.04 million visitors with earnings of Sh296.2 billion.

Earnings are expected to hit Sh359.1 billion next year, and then Sh396.1 billion the year after.

“The projections were informed by global economic factors and Covid recovery patterns. The effects of the Russia invasion of Ukraine on some key markets and on global tourism supply channels was also taken on board,” TRI acting Chief Executive Officer David Gitonga told the Star.

Its based on economically tested tourism prediction models that TRI has acquired, contracted, he added.

Yesterday, Gichaba said destination marketing was a collaborative exercise, noting that the involvement of the private sector in the strategy development was one of the ways of incorporating invaluable ideas that would shape the sector’s performance within the review period.

Kenya Hotel Keepers Association and Caterers CEO Mike Macharia on his part, called on the private players to tailor their product and experiences to the needs of the market.

“We talk of Africa as the low hanging fruit in terms of numbers and market share into the country and therefore, the product owners should package their products and experience and sell to Africa, “Macharia said.

This move, he said, would also open opportunities for Africans to invest in Kenya’s hospitality sector.

While lauding KTB for consolidating industry’s input in its strategy, the KAHC chief challenged the marketing agency not to downsize on in-market promotional activities.

These includes participating in tourism fairs such as World Travel Market and International Tourism Bourse among others, which he noted as ways of increasing brand visibility.

“We have to go where the market is, and this is what our competitors such as South Africa have beaten us on. They have invested heavily on market presence not only to build brand awareness but to sign marketing deals,” Macharia said.

In the KTB strategy, the sector is looking to grow Kenya’s market share in Africa to six per cent from the current 2.26 per cent and increase employment contribution from 7.9 per cent in 2022, to an annual growth 10 per cent.

On the Gross Domestic Product, the tourism marketing agency is targeting to move from 6.4 per cent recorded last year to 10 per cent by 2027.

The performance of the domestic market is also expected to grow from the current bed nights of five million to about 7.4 million in 2028.  

Source: The Star

The global tourism sector is rebounding at a faster pace than expected this year, despite macroeconomic and geopolitical tensions, but environmental sustainability must be central to its recovery.

That is according to the latest global tourism outlook revealed by the World Travel and Tourism Council on Wednesday at its annual global summit, held for the first time in Africa, in the Rwandan capital Kigali.

Total tourism arrivals worldwide are expected to grow 5 per cent in 2023, compared to 2019, according to WTTC’s latest forecast in partnership with Oxford Economics. That is an improvement on the 2 per cent the organisation predicted in March.

“Despite economic and geopolitical turmoil in 2023, we’re seeing that this year so far is showing a faster recovery than our initial expectations,” Julia Simpson, the WTTC’s president and chief executive, said at the summit’s opening press briefing.

“Our previous predictions in March have now been exceeded by travel and tourism’s current performance … every single region is growing faster than we had originally predicted.

“Once again, our sector has shown its true resilience and grit in the reopening after the pandemic.”

Tourism arrivals into the Middle East are set to rise 28 per cent this year, from their pre-Covid levels, the October forecast showed. The organisation in March had predicted 22 per cent growth.

Asked specifically about the impact of the Russia-Ukraine and Israel-Gaza wars on the recovery of global tourism, Ms Simpson said: “All I can say is that the WTTC, as an organisation that represents travel and tourism, we stand for peace, we stand for building bridges and we stand for connecting people.”

Airlines in the Middle East have said that the Israel-Gaza war has led to a drop in air travel to the region, as the conflict rages on amid international calls to halt the fighting to ease the humanitarian disaster in the enclave.

Challenges include costly flight diversions for security reasons, steep fuel bills and a drop in international visitors.

The global travel and tourism sector contributed to more than 10 per cent of the global gross domestic product in 2019, with the industry worth $10 trillion.

It lost about 50 per cent of its value during the Covid-19 pandemic, making it one of the hardest hit sectors.

So far this year, the sector has nearly recovered to its pre-Covid levels, according to the WTTC.

Travel and tourism is expected to contribute 9.2 per cent to the global GDP at a value of $9.5 trillion in 2023, just 5 per cent below its 2019 levels. That is a 23.3 per cent year-on-year increase from the $7.7 trillion recorded in 2022.

“We are very resilient, we come back. It’s deep in our DNA to travel and to connect,” Ms. Simpson said.

The industry has not fully rebounded to 2019 levels yet partly because China’s full recovery potential has yet to be realised, Ms. Simpson said.

“The reason we’re not quite there is that China, which is one of the biggest travel and tourism economies, only opened this year and is still going through those opening processes of making sure people can travel and get visas,” she said.

“We’ve also had some issues around labour shortages, which were short-term, but hampered a little bit the recovery. But we’re practically there.”

In the next 10 years, the value of the travel and tourism industry is going to increase to reach about $15.5 trillion, according to Ms. Simpson.

But rebuilding the sector following the pandemic-induced turmoil must also take into account its impact on the environment, she said.

Travel and tourism was responsible for 8.1 per cent of greenhouse gas emissions in 2019, 10.6 per cent of total global energy and 0.9 per cent of freshwater use, according to a study revealed last year by the WTTC and Sustainable Tourism Global Centre, part of Saudi Arabia’s Ministry of Tourism.

“Travel and tourism is recovering but as we know, sustainability needs to be at its centre,” Ms Simpson said. “Growing back better means growing sustainably.”

Source: The National News

NAIROBI, Kenya, Oct 24 – The Kenya Tourism Board (KTB) expects a major boost in Kenya’s tourism sector ahead of Britain’s King Charles III and Queen Camilla’s visit to Kenya.

KTB, in a statement, said that the impending visit will create a buzz for the country, attracting attention from tourists and investors in the UK and beyond.

“This visit will undoubtedly increase the number of UK tourists coming to Kenya and will allow us to show the best of Kenya to people in the Commonwealth and around the world,” said KTB acting CEO John Chirchir.

The UK royalties will, among other places, visit the coastal city of Mombasa, a move that will boost the area’s economy that is reliant on tourism.

“At the coast we are delighted to be hosting Their Majesties, it is a fantastic opportunity to show what the Coast has to offer, from marine conservations to luxury hotels, the region’s largest port to unparalleled sandy beaches and demonstrates the importance of coastal tourism to the broader sector,” said Kenya Coast Tourism Association (KCTA) chairperson Victor Shitakha.

According to KTB, Kenya received 101,167 visitors from the UK this year, up from 83,126 arrivals in the same period last year, an increase of 21.7 percent.

The British High Commission in Nairobi said the King and Queen will visit Kenya from October 31 to November 3, 2023.

Source: Capitalfm.

Africans are yet to understand the full extent of their potential as a united force and embracing the Africa Continental Free Trade Area agenda could just be what the continent needed to make this realisation. That’s according to Susan Akporiaye, President of the National Association of Nigeria Travel Agencies.

She was speaking at the Africa Tourism Leadership Forum in Gaborone Botswana where stakeholders in the industry, including government officials, have gathered to devise ways to improve intra-Africa travel and trade.

“I know this continent has so much wealth, so, so much that we don’t have an idea or have a clue of how powerful we are in Africa and if we can just … I don’t know how to call it, maybe bring our pride down … we are too scared of each other. We are so, so scared of each other,” she says.

Cultural stereotypes among Africans, she says, are holding Africans back and maybe something Africans may need to overcome before the AfCFTA agenda is fully embraced.

“The average Nigerian believes a South African doesn’t like them, that they hate them,” she laments.

AfCFTA is an economic integration programme launched by the African Union in 2018 to make improve intra-Africa trade having been ratified by 47 of the 54 African countries. It intends to achieve its goals of increasing intra-African trade and fostering industrial growth by establishing a single market that facilitates the unrestricted movement of people, investment, goods, and services across the African continent.

The African tourism industry is looking to the adoption of this programme to improve tourism on the continent and it has dominated discussions at the 6th tourism forum currently under way in Gaborone.

Among the suggestions put on the table is for Africa to create its own travel culture, which should possibly include getting rid of passports. That’s according to Kenya Tourism Federation CEO Susan Ongalo.

Source: SABC News

East African countries are pulling together to offer tourists a more comprehensive and captivating experience by integrating their tourism destinations. This collaboration was announced during the Oromia Tourism Week 2023 held in Addis Ababa, Ethiopia. The initiative is targeted at providing tourists the opportunity to explore a variety of destinations within the East African corridor, thus creating a more wholesome and enriching experience.

Aiming for Attractive, Integrated Tourism Packages

Sarah Kirenga, a representative of the Rwandan Chamber of Tourism, explained the importance of this regional tourism integration. According to her, this collaboration will facilitate the sale of complete and attractive tourism packages, a development that will significantly enhance the regional tourism sector. The representative further emphasized that this integration would provide a platform to create a network in the tourism ecosystem, promote a variety of tourism products, and boost regional tourism.

East Africa: A Region of Diverse Attractions

The East African region is globally recognized for its unique natural and cultural tourist attractions, many of which are inscribed on the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage List. In addition to these, the region is also home to popular safari destinations with an abundance of fascinating historical and archaeological sites. Ethiopia, Kenya, Uganda, Rwanda, Burundi, South Sudan, and the Democratic Republic of the Congo – countries within this region – have already begun marketing their tourist destinations as a unified region, offering tourists a diverse range of attractions.

Boosting Intra-Travel and Implementing Regional Marketing Plans

Anthony Ochieng, a market development representative of the Ugandan Tourism Board, stressed the necessity to focus on regional tourism rather than individual destinations. He stated that the countries within the East African region are cooperating to promote intra-travel and implement the East African tourism marketing plan. The intention is to market East Africa as a region and not just individual destinations. Under this plan, tourists can experience a variety of attractions in different countries, such as ‘The Big Five’ (lion, leopard, cape buffalo, rhinoceros, and African elephant) in Uganda.

Oromia Tourism Week: Promoting Tourism Potential

The Oromia Tourism Week serves as an annual event that aims to showcase the unique tourism offerings and experiences available in the Oromia region of Ethiopia. This event brings together tourism stakeholders, government representatives, industry professionals, and visitors from around the world to explore and appreciate the region’s vast potential as a top tourism destination. It acts as a significant platform to highlight the benefits of regional tourism and promote the integration of various tourist destinations within East Africa.

Investment and Future Prospects

With East Africa’s steady growth as a tourism destination, investment in world-class tourist facilities is becoming increasingly essential. The East Africa destination tourism insight market report indicates that the region has the potential to become a competitive tourism destination in the future, provided it attracts suitable investment and adequate infrastructural development. The report also highlights the region’s key selling point – its wildlife – which is also under threat due to factors such as habitat loss and poaching. However, numerous conservation initiatives have been established to protect these species, indicating a growing awareness of the need to protect the region’s wildlife.

The integration of East African countries to enhance regional tourism is a strategic initiative that will not only boost the tourism sector of the individual countries but will also create a more enriching and diverse experience for tourists. With adequate investment, sustainable conservation initiatives, and an effective regional marketing plan, East Africa can evolve into an attractive and competitive tourism destination in the global tourism market.

Source: bnn

International tourism has continued to recover from the worst crisis in its history as arrival numbers reached 84% of pre-pandemic levels between January and July 2023, according to the latest data from UNWTO. The Middle East, Europe and Africa lead the global sector’s rebound.

Tourism on Track for Full Recovery

Tourism demand continues to show remarkable resilience and sustained recovery, even in the face of economic and geopolitical challenges. The new issue of the UNWTO World Tourism Barometer tracks the sector’s recovery over the course of 2023 up to the end of July. The UNWTO Barometer shows:

• By the end of July, international tourist arrivals reached 84% of pre-pandemic levels.
• 700 million tourists travelled internationally between January and July 2023, 43% more than in the same months of 2022.
• July was the busiest month with 145 million international travellers recorded, about 20% of the seven-month total.

UNWTO data once again shows how tourism is recovering strongly in every part of the world. But as our sector recovers, it also needs to adapt

UNWTO Secretary-General Zurab Pololikashvili said: “UNWTO data once again shows how tourism is recovering strongly in every part of the world. But as our sector recovers, it also needs to adapt. The extreme weather events we have witnessed over recent months as well as the critical challenges of managing increasing tourism flows underline the need to build a more inclusive, sustainable and resilient sector and ensure recovery goes hand-in-hand with rethinking of our sector.”

Results by Region

All world regions enjoyed strong rates of tourism recovery over the first seven months of 2023, driven by demand for international travel from several large source markets:

• The Middle East reported the best results in January-July 2023, with arrivals 20% above pre-pandemic levels. The region continues to be the only to exceed 2019 levels so far.
• Europe, the world’s largest destination region, reached 91% of pre-pandemic levels, supported by robust intra-regional demand and travel from the United States.
• Africa recovered 92% of pre-crisis visitors this seven-month period and the Americas 87% according to available data.
• In Asia and the Pacific, recovery accelerated to 61% of pre-pandemic arrival levels after the opening of many destinations and source markets at the end of 2022 and earlier this year.

The UNWTO World Tourism Barometer contains results by region, sub-region and country, including best-performing destinations in terms of international arrivals and receipts over the first seven months of the year.

Looking ahead

These results show international tourism remains well on track to reach 80% to 95% of pre-pandemic levels in 2023. Prospects for September-December 2023 point to continued recovery, according to the latest UNWTO Confidence Index, though at a more moderate pace following the peak travel season of June-August. These results will be driven by the still pent-up demand and increased air connectivity particularly in Asia and the Pacific where recovery is still subdued.

• The reopening of China and other Asian markets and destinations is expected to continue boosting travel both within the region and to other parts of the world.
• The challenging economic environment continues to be a critical factor in the effective recovery of international tourism in 2023, according to UNWTO’s Panel of Experts.

Persisting inflation and rising oil prices have translated into higher transport and accommodations costs. This could weigh on spending patterns over the remainder of the year, with tourists increasingly seeking value for money, travelling closer to home and making shorter trips.

Source: Mirage news

The Uganda Tourism Board (UTB) is in talks with the Immigration Department about allowing international tourists to fly directly to tourism destinations.

According to the Uganda Tourism Board, which is tasked with marketing the country beyond its borders, the move will save tourists time and money while also making transit easier. Currently, all international arrivals must first land at Entebbe International Airport to be cleared to enter the country before continuing on to their destinations.

Lilly Ajarova, the chief executive Officer of the Uganda Tourism Board, said the new arrangement, if given the green light, will allow tourists to reach their destinations faster and more conveniently.

Ajarova continued by saying that she has heard complaints, particularly from local tour guides, who claim that the delays have cost them a lot of time and money.

“The trend in international travel has changed; now, people want to travel light to explore as much as they can in as little time.  Our air connectivity faces many difficulties. Air connectivity is crucial if we are to make significant progress in growing the number of visitors to this nation and the revenue from tourism, according to Ajarova.

She claimed that even though Uganda has the largest population of mountain gorillas and the costs are lower, the country has not been able to generate much income from them due to the distances and poor roads needed to get to the tourist destinations.

“We are losing a lot of revenue from our Gorilla tracking. For all these years we have been earning from Gorilla tracking, we have never reached 100 percent occupancy, where we sell all our Gorilla permits. Our rates are half the rates of our competitors, and the major reason is that we don’t have direct flights to Bwindi or Kisoro. Everyone has to go through Entebbe before they can take local chartered flights,” she said.

According to data from the Uganda Civil Aviation Authority (UCAA), in 2019, the airport safely facilitated 32,798 aircraft movements. The number reduced to 14,421 in 2020 because of COVID-19 lockdown, increasing to 21,584 in 2021 and 28,985 aircraft movements in 2022.

Ajarova said that while the figures are steadily recovering, the immigration department must move out of its comfort zone to extend visitor clearance to other aerodromes so that tourists can directly fly to such destinations and get cleared there.

Herbert Byaruhanga, the chairperson of the Uganda Tourism Association, said they have been crying out to the government to open up facilities so that tourists can land anywhere in the country and get cleared at their points of entry, but not only at Entebbe Airport.

“Why do we have to struggle to get clearance? Make the whole of East Africa local and allow people to fly visitors from Kenya, Tanzania, or any other country in the region directly so that more numbers can come in,” he said.

Source: News central