Tourism board eyes regional markets for growth

The Kenya Tourism Board (KTB) is targeting to increase its marketing activities in order to boost arrivals from the region.

Through the use of local influencers, KTB expects regional countries to contribute a significant portion of 5.5 million arrivals and $6.3 billion in tourism earnings by 2028 according to KTB Chief Executive Officer June Chepkemei.

Chepkemei says strategic deployment of marketing assets such as influencer marketing and media outreach is critical in unlocking new markets within the East African Community (EAC).

“With a shared history and cultures, the EAC region is uniquely positioned to offer diverse, multi-country itineraries that capture the imagination of travelers. By collaborating with influencers and media from key markets, we can shine a spotlight on the breadth of experiences available across the region and inspire new interest in visiting,” said Chepkemei.

The EAC region has set a goal to attract at least 14 million international tourists annually by 2025, from 7.2 million in 2019.

The strategic marketing campaign unveiled by the board has brought together renowned social media influencers and key media outlets from EAC member countries with an aim to elevate destination visibility, ignite travel interests, and unearth new growth prospects.

The influencers are expected to market key attractions across various tourism hotspots spanning from Nairobi, Mt. Kenya, the Maasai Mara, Amboseli, Lake Naivasha, Lake Nakuru as well as the Coast.

“We have tailored exclusive itineraries for the influencers and media contingent to showcase the diversity of experiences Kenya offers. With their large social media following and ability to create trending content, we are confident that collaborating with these key personalities will catalyse interest in visiting Kenya,” added Chepkemei.

Uganda, Tanzania, Somalia, and Rwanda emerged among Kenya’s top ten tourism source markets last year with potential for growth.

Source: KBC

KATA Convention 2024: Rallying Call for Regional Tourism Integration and Collaboration.

By: Bryan Obala.

Mombasa, June 7, 2024 – The KATA Convention 2024 emerged as a pivotal platform for fostering regional synergy and collaboration within Africa’s tourism landscape. The two-day event, held at the Sarova Whitesands Beach Resort in Mombasa, brought together government officials, international associations, industry leaders, and stakeholders, with a resounding call to unlock the continent’s vast tourism potential through collective efforts.

Speaking during the event, Dr. Patrick Bucha, Tourism Secretary, delivered a keynote address on behalf of Cabinet Secretary Alfred Mutua of the Ministry of Tourism and Wildlife. Bucha emphasized the Kenyan government’s commitment to implementing policies such as the “open skies policy’’, aimed at increasing direct flights to and from the country, a strategic move to boost tourism arrivals and revenue.

“Connectivity is the lifeline of the tourism and hospitality sector,” Bucha stated, citing recent initiatives such as the launch of China Southern Airline’s direct flights between Changsha and Nairobi, as well as the inauguration of Air Brussels’ six weekly flights to Jomo Kenyatta International Airport.

Recognizing the need to diversify Kenya’s tourism offerings, the Ministry’s ambitious project to market the country as the “Home of Human Origins.” This initiative focuses on showcasing Kenya’s rich archaeological and paleontological findings, including the development of a museum and science park at the Lake Turkana Basin to highlight the nation’s human heritage.

Bucha further endorsed the diversification of tourism offerings beyond conventional staples, advocating for medical tourism and acknowledging the private sector’s pioneering role in fostering innovation within the travel industry.

The convention witnessed a strong emphasis on regional collaboration, with H.E. Amb. Paul Mukumbya, the Consul General of Uganda based in Mombasa, highlighting the importance of economic and commercial diplomacy with Kenya. Mukumbya expressed gratitude for the partnership with KATA in organizing the successful Uganda-Kenya Coast Festival and reaffirmed Uganda’s commitment to increasing visitor numbers from its largest source market, Kenya.

“We must overcome the existing seasonality between our neighboring markets and address travel advisories,” Mukumbya urged travel agents, while also encouraging investment in cruise ship tourism on Lake Victoria to enhance cross-border tourism.

Echoing the call for regional integration, Pearl Houreau, Chairperson of the Uganda Travel Agents Association, emphasized the necessity for travel agents to engage policymakers in operationalizing a unified visa among African countries. “Such a visa would significantly enhance intra-Africa travel, making it easier for tourists to move across borders and boosting regional tourism,” Houreau stated.

Patrick Kimenyi, Secretary for Rwanda Travel Agencies, stressed the need to promote African destinations, lamenting that Africans often know more about other continents than their own. “We must raise awareness and appreciation for the diverse travel opportunities within Africa,” he underscored.

Hamida Malik, Chairperson of the Travel Agents of Zambia Association, encouraged Kenyans to visit the “hidden gem” that is Zambia, revealing that an MOU has been signed with the Kenyan government to facilitate travel between the two countries. Malik also highlighted efforts to streamline visa issues, making travel between Kenya and Zambia more accessible and appealing.

As the KATA Convention 2024 drew to a close, it served as a testament to the collective aspiration of fostering regional synergy and collaboration within Africa’s tourism landscape. By convening industry leaders, stakeholders, and policymakers from across the continent, the convention paved the way for a more integrated and prosperous future for the region’s travel and tourism sector.

Charting A New Course for Travel In Climate-Challenged Kenya

Charting A New Course for Travel In Climate-Challenged Kenya

NAIROBI, Kenya, May 28 – In recent months, rains have been ravaging Kenya resulting in devastating floods that swept across the country leaving an indelible mark on the country’s landscape and its people.

From the sprawling plains of the Maasai Mara to the bustling streets of Nairobi, the effects of climate change are becoming increasingly hard to ignore. This situation is not unique to Kenya, our neighbours in Tanzania and Burundi have faced a similar situation.

As we grapple with these environmental challenges, we must rethink our approach to travel and tourism in the region. Ecotourism, with its emphasis on sustainability and community benefits, offers a path forward that can help mitigate the impacts of climate change while preserving Kenya’s rich natural heritage.

The recent floods in Kenya are a stark reminder of our vulnerability to climate change. It has resulted in significant challenges for local and urban communities, disrupted wildlife habitats, and destroyed vital tourism infrastructure. Experts warn that such extreme weather patterns are likely to become more common as global temperatures rise. This not only threatens Kenya’s biodiversity but also its tourism industry, which is a significant component of the economy considering it was rated the best performing sector  in Kenya, by the government a few months ago.

Ecotourism should be regarded as a critical solution to the challenges affecting tourism sites as a result of the adverse effects of climate change. By focusing on conservation, education, and community engagement, ecotourism ensures that tourism activities do not harm the environment but rather contribute to its preservation. Take, for instance, the Maasai Mara where many establishments were partially or fully submerged. This resulted in disruptions in tourism activities, displaced animals and loss of revenue to the local community managing tourism activities while also protecting wildlife.

How can we address the issue? Tourism operators must integrate sustainable practices into their operations. As industry stakeholders, we need to take the lead in supporting and initiating conservation projects. We have an opportunity to implement green practices, such as minimizing carbon footprints and supporting local conservation projects.

We can encourage travellers to play a significant role in promoting sustainability by making conscious choices. Opting for eco-friendly lodges, reducing plastic use, and participating in conservation activities are just a few ways they can contribute.  At Hemingways Travel we have pioneered this by deploying tools that can calculate the carbon emission activities undertaken by the clients. We have also partnered with accredited bodies for carbon credit offset where organizations can offset their credits through payments or participation in activities that generate carbon credits.

Sustainable tourism not only protects the environment but also brings substantial benefits to local communities. It creates jobs, funds education, and healthcare initiatives, and reduces reliance on unsustainable practices such as poaching. For instance, the success of marine conservation efforts in Watamu is largely due to the involvement of local communities in ecotourism activities.

As we navigate the challenges posed by climate change, it is clear that sustainable tourism must be at the heart of our response. By embracing ecotourism, we can protect Kenya’s natural treasures, support local communities, and build a resilient future.

Source: Capital Fm

Global airlines gather in Dubai to tackle climate goals, supply chain woes and war impact

Global airlines will gather for an annual summit starting from Sunday under the shadow of the Israel-Gaza war to discuss ways to navigate geopolitical instability, turn climate goals into reality and overcome pressures on growth from strained supply chains.

The International Air Transport Association (Iata) will hold its 80th annual general meeting from Sunday to Tuesday in Dubai for the first time, underscoring the city’s importance as a global aviation hub and home to Emirates airline. An influential airlines lobby group, Iata has 300 members from 120 countries who carry more than 80 per cent of the world’s air traffic.

“Dubai’s world-leading connectivity places it at the crossroads of the planet. And it will soon be the centre of the airline industry’s leadership,” said Willie Walsh, IATA’s director general.

Global airlines are riding the wave of a post-pandemic travel boom and enjoying higher fares as demand exceeds the supply of available seats, but this is tempered by plane shortages, faltering supply chains, conflicts and increasing costs.

“Discussions at the Iata annual general meeting will turn to the serious issues airlines are experiencing as a result of shortfalls in aircraft deliveries, restrictions of air routes due to regional conflicts, supply chain disruptions, fuel charges and other immediate constraints on fulfilling travel demand,” Anita Mendiratta, founder of London-based consultancy Anita Mendiratta & Associates, told The National.

“Not to mention … continued labour shortages putting pressure on airline and airport operations, the increasing cost of travel and, of course, destination safety as a result of the enduring conflicts.”

Airline chiefs are also likely to address “underlying passenger concerns” after two recent flights encountered extreme turbulence, said Ms Mendiratta, also special adviser to the chief of UN tourism.

One man died and dozens were injured on Singapore Airlines flight SQ321, while 12 were injured on Qatar Airways flight QR017 that struck severe turbulence last week.

The Iata meeting will start with an updated report on the state of the aviation industry, detailing airlines’ collective financial performance.

In its latest report in December, Geneva-based Iata forecast that the industry’s net profit will surge by more than 10 per cent annually to $25.7 billion in 2024, while revenue is projected to grow 7.6 per cent year on year to a record $964 billion.

High on the agenda for the international airlines summit in Dubai are discussions around how long the prolonged post-Covid travel boom might continue as consumers become more price sensitive due to higher living costs.

A waning of the “revenge travel” phenomenon would deliver a blow to airlines already struggling with higher costs and limited aircraft availability.

Boeing and Airbus talks

Also high on the agenda will be airline bosses’ concerns around the years-long aviation supply chain problems, ranging from delayed plane deliveries to shortage of parts and fewer skilled workers. This has hampered airlines’ growth plans as they cannot ensure additional capacity to meet demand.

Manufacturing woes at Boeing and defects on Pratt & Whitney engines that power Airbus narrow-bodies are limiting the availability of planes, with airline chiefs expressing their frustration with production.

Boeing is currently in the middle of a search for a new chief executive to steer the US plane maker out of its worst crisis in years.

Airlines will use the Iata gathering as a platform for meetings with the troubled manufacturer and with its European rival Airbus to updates on their aircraft deliveries, aviation analysts said.

“Most of the conversations will be the airlines asking Boeing, ‘how are you improving the quality of builds and ensuring safety? And what is the timing for my deliveries? Has the timeline slipped? How realistic is the new timeline?'” George Ferguson, senior aerospace analyst at Bloomberg Intelligence, told The National.

The private suites of the JW Marriott Marquis where the Iata gathering will be held will set the scene for these crucial meetings.

Boeing executives attending the summit will “undoubtedly use the opportunity to reinforce business relationships and to reassure airline leaderships that it is fully addressing quality issues as well as attempt to placate them about ongoing delivery delays”, aviation consultant John Strickland said.

While much of these conversations will be around airlines’ need to boost capacity, this is “a two sided coin”, Richard Aboulafia, managing director of US-based AeroDynamic Advisory, told The National.

“Inadequate capacity can push up prices and profits, on routes where demand is sufficient,” he said. However, high ticket prices can put off price-sensitive consumers as they grapple with inflation.

Environmental pressures

Airlines at the Iata gathering, facing pressures from environmental activists, will also need to explain how they plan to meet a target of net-zero emissions in 2050.

Key to this plan in the short-to-medium term is access to sustainable aviation fuel (SAF) as a more environment-friendly alternative to conventional jet fuel.

SAF is three to five times more expensive than jet fuel, “to the extent it would knock many consumers out of air travel if it was used widely” and the investment case for SAF production plants does not appear compelling enough to attract investments, Mr Ferguson said.

“I would say the plan is on life support already. There will be a lot of conversations at the AGM around where to go from here.”

The Iata meeting will focus on how to “inject more political impetus” from governments to help ensure the aviation industry can deliver on its sustainability goals, Mr Strickland said.

The shadow of war

The Iata meeting will take place as the Gaza war enters its ninth month in June, while negotiations to secure at least a pause in hostilities have been deadlocked for months. Last week, Israel launched a number of strikes on the southern Gaza city of Rafah killing dozens of Palestinians, including women and children, and have blocked humanitarian aid into the enclave.

For airlines, the Gaza war and Russia-Ukraine war has forced them to reallocate unused capacity in those regions and avoid the use of air space where regional tensions have flared up.

“I would anticipate significant discussion of the challenging geopolitical context of global airline operations especially in a year with a record number of presidential elections,” Mr Strickland said.

Emirates airline’s succession plans

Dubai-based Emirates will be the host airline of the Iata meeting this year and all eyes will be on its president Tim Clark.

The airline recently appointed its current chief operations officer Adel Al Redha and chief commercial officer Adnan Kazim as deputy presidents.

However, Emirates has not yet named a successor to Mr Clark, a step that the industry will be watching closely.

“The Emirates succession will be talked about extensively. As the most successful super-connector, smart airlines are mindful of where Emirates is going,” Mr Ferguson said.

“Tim Clark has had a strong run at the airline and its recovery from the pandemic is progressing nicely … his successors have big shoes to fill.”

This year’s Iata discussions will also revolve around the use of artificial intelligence in air travel and prospects of air cargo, according to the event programme.

Another focus will be on improving the male-dominated aviation industry’s persistent gender imbalance. The fifth edition of the Iata Diversity and Inclusion Awards will recognise organisations and individuals who are contributing to the 25by2025, an Iata initiative to bring more women into senior aviation leadership positions.

Source:  The National News.

US, Kenya Unveil Initiatives Boosting Heritage, Tourism, Workforce

During the recent State Visit of President William Ruto and First Lady Rachel Ruto of the Republic of Kenya, the United States and Kenya announced new initiatives and public diplomacy programs to elevate culture as a diplomatic platform that will bring people together, preserve cultural heritage, and strengthen the economies of our two countries. The Department’s Ambassadors Fund for Cultural Preservation (AFCP) will continue the United States’ long-term investments across Africa to preserve and protect cultural heritage and boost tourism. In addition, in partnership with key industry leaders such as the Recording Academy, the University of Southern California School of Cinematic Arts, and other leading private sector and civil society institutions, the United States will launch new programs that will promote collaboration, build capacity, and bolster professional creative industry ecosystems. Through these initiatives, the United States and Kenya will connect industry leaders in music, film, and television and provide key technical and vocational skills needed to support a sustainable and thriving creative infrastructure.

As part of the shared focus on tourism and cultural heritage, the AFCP will support efforts led by the National Museums of Kenya to preserve the archaeological site of Takwa, a 15th- and 16th-century Swahili trading town. AFCP projects help preserve a wide range of cultural heritage – including historic buildings, archaeological sites, ethnographic objects, paintings, manuscripts, and indigenous languages and other forms of traditional cultural expression – and contribute to local economies by supporting tourism. Since 2001, AFCP has invested $18.2 million in the preservation of cultural heritage in over 45 countries in Africa.

Beginning this summer, shared efforts to bolster Kenya’s growing creative economy will get underway. The ACTV will bring television professionals from Kenya and across the African continent to  Los Angeles for a four-week residency at the University of Southern California School of Cinematic Arts, where they will be mentored by American television writers, producers, and industry experts. ACTV focuses on professional development and networking opportunities for television writers, producers, and other technical fields such as art direction, cinematography, editing, and line producing.

In addition, mid-level music industry professionals from Kenya will participate in the first-ever American Music Mentorship Program (AMMP), which is a partnership between the Department and the Recording Academy. AMMP connects international mid-career music industry professionals with mentors selected by the Recording Academy. AMMP was first announced by Secretary Blinken at the launch of the Global Music Diplomacy Initiative in September 2023.

As part of the Community College Initiative Program (CCI) – which taps into the U.S. community college system to provide educational and technical training to international students – the United States will provide Kenyan students with a tailored academic program at U.S. community colleges that will build the students’ technical skills in film and television production, enhance their leadership capabilities, and prepare them to enter the workforce upon returning to Kenya.

Finally, as part of the American Film Showcase (AFS) program, the Film and TV Leadership Initiative will bring Kenyan and other African filmmakers to the United States for workshops and networking with their American counterparts, including at the 2024 Middleburg Film Festival in Middleburg, VA. They will also engage with their American counterparts in Atlanta, GA;  Los Angeles, CA; and Washington, DC;. The Department will also send leading U.S. film and television professionals to conduct workshops in Kenya as a reciprocal exchange.

Source Mirage News.

Dubai’s Department of Economy & Tourism Roadshow – East Africa, Nairobi Edition 2024

The annual Dubai Tourism Roadshow in East Africa is back, and this year, it promises to be an even more remarkable experience for the travel and tourism industry professionals in Kenya. Scheduled for June 10th, this event comes hot on the heels of the Arabian Travel Market (ATM) in Dubai, amplifying the momentum and engagement opportunities for participants who attended the prestigious expo.

As the world emerges from the challenges of the pandemic, the Dubai Department of Economy and Tourism (DET) is taking a strategic approach to positioning Dubai as a premier travel destination in the new age of travel. This year’s Roadshow presents a unique platform for players to strategically position themselves as experts in selling the allure of Dubai to their clients.

A Diverse Showcase of Dubai’s Offerings

One of the highlights of the Dubai Tourism Roadshow is the diverse range of participants from Dubai’s vibrant tourism and hospitality industry. Airlines, hotels, destination management companies, entertainment providers, and hospitals have all come together to showcase their offerings, giving participants a comprehensive understanding of the breadth and depth of experiences available in Dubai.

For those seeking to curate unforgettable Dubai experiences for their clients, this event is a treasure trove of opportunities. From discovering the city’s luxurious accommodations to exploring the breathtaking landscapes and indulging in world-class entertainment, the Roadshow offers a one-stop-shop for crafting tailored itineraries that cater to every traveler’s desires.

Networking and Collaboration Opportunities

Beyond the exhibitor showcases, the Dubai Tourism Roadshow also presents a platform for networking and collaboration. Participants have the chance to connect with industry experts, share ideas, and establish valuable contacts that could lead to potential partnerships and joint ventures.

As Dubai continues to invest heavily in its healthcare infrastructure, becoming a medical tourism hub, the Roadshow also provides an opportunity for exploring the cutting-edge medical treatments and services available in the city. Healthcare professionals and institutions in Kenya can leverage this event to explore potential collaborations and partnerships with Dubai’s renowned hospitals.

Exciting Raffle Prizes and Giveaways

To add an extra layer of excitement to the event, Dubai’s partners are offering fantastic raffle prizes and giveaways. Attendees have the chance to win flights, accommodation, activities, and much more in Dubai. This enticing rewards underscore Dubai’s commitment to making dreams come true for East African travelers and provide an added incentive for you to attend and engage with the exhibitors.

Dubai awaits with open arms, and the Dubai Department of Economy and Tourism is ready to make the connection happen. Don’t miss this chance to unlock the magic of Dubai and embark on a journey filled with endless possibilities.

KATA News.

Welcome to Addis Ababa!

Discovering the Vibrant Charms of Addis Ababa!

Ethiopian Holidays, the tourism wing, of Ethiopian Airlines Group would like to extend its warmest welcome to Addis Ababa!

Addis Ababa, is a city that sits like a crown atop the Ethiopian mountains, beckoning you to uncover its layers of history, culture, and natural splendor. Ethiopian Holidays guides you to embark on a journey through the heart of Africa’s political and cultural epicenter.

Perched high in the Ethiopian mountains, Addis Ababa’s mild climate has acted as a magnetic force for centuries, drawing people to its embrace. Today, it stands as the headquarters of major international organizations, including the African Union and the United Nations Economic Commission for Africa, solidifying its position as a diplomatic and political hub.

As dawn breaks, imagine waking up in the luxurious Ethiopian Skylight Hotel, your room offering panoramic views that unfold like a masterpiece. The sunrise paints the city with hues of gold, and you find yourself captivated by the unfolding day below, where the airport’s plane wings catch the morning glow.

Venture onto the bustling streets, where coffee shops on every corner entice locals and visitors alike with the warm, aromatic brew that Ethiopia is renowned for. White-robed women gracefully weave through the crowds, their vibrant attire adding a burst of color to the waking city. This is Addis Ababa, a city that truly lives up to its name as the new flower of Africa.

A trip to the historic heart of Addis Ababa is a must, and Entoto and Unity Parks await you with open arms. Constructed over a century ago, Unity Park’s sprawling oasis spans 40,000 square meters, holding within its walls the political nerve center from which the imperial family once ruled. Wander among ancient Orthodox churches and let the Imperial Banquet Hall and Royal House transport you to eras long past. Discover the recently opened Friendship Park, where tradition and modernization seamlessly coexist. An open-air arena hosts cultural performances, children play in new playgrounds, and a small zoo presents native wildlife. It’s a testament to Addis Ababa’s ability to embrace both its rich traditions and the pulse of contemporary life.

As you leave the palace grounds, you lose yourself in the labyrinthine alleys of Merkato market. The dizzying array of spices, fabrics, and housewares creates a kaleidoscopic wonderland, and at the open-air Shola Gebeya, the sounds and scents transport you to another world. Street artists in Churchill capture landmark scenes of the city, offering treasured souvenirs of your visit.

Addis Ababa is a city that captures your senses at every turn. Marvel at great monuments at Arat Killo and Sidist Kilo, standing guard and honoring Ethiopia’s illustrious past. Seek respite in lush parks, where museums and artisans alike showcase the vibrancy of Ethiopian culture. Food vendors tantalize your taste buds with the traditional Injera bread paired with aromatic stews and spices.

As the sun sinks low, Addis Ababa truly comes alive. Restaurants serving authentic Ethiopian cuisine compete with cultural shows for your evening entertainment. Whether you seek activity or relaxation, Addis Ababa offers it all after dark. From serene memorial parks to lively outdoor bazaars, the city never ceases to surprise and enchant.

Ethiopian Holidays (ET-Holidays) ensures that the magic of Addis Ababa will stay with you long after your journey through this beautiful nation. The warmth, wonders, and welcoming people of Addis Ababa are sure to leave you enchanted, craving to immerse yourself even deeper on your next visit. This city awaits you, ready to ignite your senses and inspire your adventures. We wholeheartedly invite you to experience it for yourselves. Come, let Addis Ababa weave its spell on you. We hope to welcome you soon!

Dubai Department of Economy and Tourism hails transformative 31st edition of Arabian Travel Market

Dubai, United Arab Emirates: Dubai Department of Economy and Tourism (DET) has celebrated a successful week at the 31st edition of Arabian Travel Market (ATM), which took place from 6-9 May 2024 at Dubai World Trade Centre (DWTC). DET was joined on the Dubai stand by 129 key partners and stakeholders from the public and private sectors, who held business meetings with delegates from around the world, showcasing the emirate’s diverse and innovative tourism offering to thousands of industry leaders attending the global travel trade exhibition.

This year’s ATM was held under the forward-looking theme ‘Empowering Innovation – Transforming Travel Through Entrepreneurship’. During the four-day event, DET highlighted the pivotal role played by entrepreneurs and small businesses throughout the city, and how Dubai’s travel and hospitality sectors have nurtured innovation, entrepreneurship and sustainability to create new pathways for growth beyond traditional tourism. This strategic approach is inspired by the ambitious goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure.

ATM 2024 provided a platform to build and consolidate relationships across the travel industry, and DET signed several strategic partnership agreements, including one with Emirates which will see the two entities work together to intensify international efforts and bolster Dubai’s mindshare as a hub for trade, tourism and investment. During an action-packed show at DWTC, DET made a number of major announcements, including the launch of the inaugural ‘Dubai Sustainability Industry Report’. Contributing to the ATM Conference Programme, DET spokespeople also delivered keynote addresses and took part in a range of panel discussions, including ‘The Potential of Cruise: Creating Swell in the Middle East’ and ‘Educating Young Entrepreneurs: Building a Career in Travel’.

Dubai’s successful participation at ATM 2024 follows a record-breaking year for its tourism sector, after welcoming 17.15 million international overnight visitors in 2023. As announced by DET at the show, this momentum continued in the first quarter of 2024, with 5.18 million international overnight visitors from January to March, an 11% rise over the same period in 2023.

His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “The 31st edition of Arabian Travel Market was the most successful yet for Dubai Department of Economy and Tourism, yielding strong outcomes as we connected with industry leaders to discuss the future of travel and the latest trends transforming our sector. Guided by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the goals of the D33 Agenda, we have a clear objective to further advance tourism’s economic impact, including by leveraging innovation and entrepreneurship. At ATM we had the opportunity to develop a number of new partnerships, which are an important part of the strategy to make Dubai the best city to visit, live and work in. These partners, as well as all our travel and tourism stakeholders, play a critical role in achieving these goals, and we thank them for their support as we build on the knowledge shared at ATM.”

DET organised the largest ever ATM Hosted Buyers Programme, promoting Dubai’s unparalleled hospitality and offerings to a record participation of more than 540 buyers from 47 different markets and countries. With the support of stakeholders including DMCs, hotels, venues and attractions, the hosted buyers were able to enjoy a range of experiences and iconic locations in the city, including evenings hosted by Expo City Dubai, Real Madrid World, and Dubai Creek Harbour.

In addition to meeting DET and stakeholder representatives, visitors to the stand also had the opportunity to play ‘Dubai Pinball’, an interactive and engaging gaming experience that enhanced players’ familiarity with attractions and landmarks around the city, offering prizes for the highest scores.

Strengthening Dubai’s position as a global hub for business and MICE events, ATM 2024 was the biggest edition to date, welcoming over 46,000 attendees and more than 2,600 exhibitors from over 160 countries across four days at DWTC. Growth was recorded across all event verticals with exhibitor participation increasing by 26% YoY.

Source:  Hotel News

Tourists visiting Kenya to be charged Sh20 for tree planting.

Every tourist visiting Kenya will soon be charged Sh20 for buying tree seedlings.

Dr Alfred Mutua, the Cabinet Secretary for Tourism and Wildlife, made the revelation on May 9.

Speaking during a reception hosted by the Australian High Commissioner to Kenya, Jenny Da Rin, to announce plans by an Australian tourism company, Intrepid, to expand in East Africa, Dr Mutua said his ministry was working on a framework that would see each tourist charged Sh20 for tree seedlings.

“Our plan as a government is that every tourist from any part of the world who visits Kenya will plant a tree. We are currently working on a plan through our ministry – the Tourism Board – where every tourist who comes into the country will be given a tree seedling to plant.

And we are saying that there will be a small fee of Sh20 charged to the tourist for the seedling. I think that’s a small fee for any tourist to part with. We want them to plant a tree and they can monitor it every time they visit Kenya. We want at least one tree per tourist,” Dr Mutua revealed.

Intrepid co-founder and chairman Darrell Wade unveiled the company’s plans to spread its tentacles in Kenya and East Africa.

Last year, Intrepid helped 5,000 travellers explore East Africa, and Wade says the company aims to increase that number through several strategies that will include deepening its vertical integration to expand into areas such as accommodation to increase its presence in key countries in the region – Kenya, Tanzania, Uganda and Rwanda.

“East Africa is home to rich biodiversity and cultures. Through sustainable travel practices, visitors can engage responsibly with East Africa’s natural wonders and leave a positive footprint for generations to come.

Tourism activities must emphasise responsible practices that protect habitats and wildlife while supporting culture and promoting sustainable livelihoods within communities. Balancing economic growth with environmental and social concerns is critical, as is educating travellers about responsible behaviour and promoting community involvement in tourism planning and management,” said Wade.

Speaking at the reception, the new Australian High Commissioner, Jenny Da Rin, noted that more than 22,000 Australians visited Kenya in 2023.

“Our tourism-dependent communities here and in Australia rely on visitors for jobs and economic activity. It’s in our interest that Kenya and countries in Africa provide a safe and secure destination for Australians who want to come here. They have a good experience, and that helps them understand Africa and the links between our countries,” Da Rin said.

Since arriving in December, Da Rin says she has held talks with the Kenyan government about how the two countries can strengthen ties in mining, services, education, agriculture, health and tourism.

“To support these efforts, the Australian government has moved the Africa headquarters of the Australian Trade and Investment Commission, Austrade, to Nairobi and Australia’s Trade Commissioner for Africa – Scott Morriss – is now based here.

Source: NTV Kenya.

Kenya unveils platform to woo more tourists from China.

Kenya is looking to grow the number of tourists from China while building more interactions between Africa and the Asian country.

This is through the newly launched Kenya-China tourism service platform that seeks to directly link Chinese travelers to the Kenyan tourism market.

The platform was announced on Friday during the China-Africa culture and tourism promotion and cooperation fair in Nairobi.

The summit also sought to deepen industry cooperation and enhance people-to-people exchanges.

Speaking at the event, deputy director general of Hunan Provincial Department of Culture and Tourism Shang Bin, reiterated that China seeks to organize further cultural and tourism enterprises to conduct  matchmaking negotiations and sign agreements on project cooperation.

“We want to also build a bridge of friendship between China, Kenya and Africa at large to boost the tourism sector figures,” Bin said.

China is Kenya’s sixth biggest tourism source market internationally,  contributing 5.5 per cent of total international tourist.

Last year’s annual tourism sector performance report shows arrivals rose from 1.5 million in 2022 to 1.9 million in 2023, a 31.5 per cent increase.

From January to August this year, visitor arrivals from China grew by 154 per cent, translating to 34,638 visitors, up from 13,601 recorded in the same period last year.

Kenya Tourism Board chairman Francis Gichaba commended the new strategy saying the country is keen in growing the partnership between Kenya and the Asian market to develop on what Kenya has already established.

“Kenya’s safari experience, rich cultural heritage like the Maa, Turkana derby and the camel derby, unique landscapes and snow caped mountain, beaches around the coast  line, whale migration and the fact that it is the origin of humans are some of the  tourist attractions that we have to leverage on in attracting the Chinese travelers,” Gichaba said.

“We are bringing in the media, tour operators to come and experience the  destinations, we are also in a digital world and we are using social media to expand the visibility and awareness of the market.”

He added that the country is in a continued recovery journey, coming from the Covid-19 pandemic, and is looking into the future in positive prospect.

The fair was part of the inaugural China-Africa Economic and Trade Expo (CAETE).

Source: The star