The 3rd East African Regional Tourism Summit Set to Unlock New Vistas in Travel and Tourism in East Africa.

The recent culmination of the 3rd East African Regional Tourism Summit and the 13th Magical Kenya Travel Expo marks a pivotal moment for the travel and tourism industry in East African region. As we reflect on the insights gained and the passionate remarks of the East Africa Community (E.A.C) Deputy Secretary General (Customs, Trade and Monetary Affairs) Ms. Annette Ssemuwemba, Dr. Alfred Mutua, Cabinet Secretary for Tourism, Wildlife, and Antiquities, it becomes evident that there’s a call to action for all stakeholders in the industry.

It was attributed that the quick rebound of the travel and tourism industry from the pangs of covid-19 pandemic was as a result of deliberate diversification of tourism products and the improvements of the challenges facing the industry in the past.

In a dynamic continent where each country boasts unique tourist attractions, the need for collaboration and a unified regional approach cannot be overstated.

This annual regional travel-tourism fair showcasing the region’s diverse offerings is a step towards the right direction in providing opportunity for countries in the region especially Kenya, in consolidating its position as a premier for meetings, incentives, conferences and exhibitions destination in the region and Africa-hence an overall effect in growing and maintaining our global share of the international tourism market. Dr. Mutua emphasized the necessity for East African countries to set aside unproductive rivalries and collaborate in promoting the region’s collective tourism assets.

The Magical Kenya Travel Expo, Kenya’s annual flagship travel fair which brings together tourism stakeholders, partners and media from Kenya’s key source markets in Europe, Africa, Asia and America merger with East Africa Regional Tourism Summit this year was set to create more value and enhance the level of engagement.

The key focus areas to catapult and enhance the region’s visibility and maximization of the economic benefits to bolster travel and tourism trade which featured highly during the summit are:

Connectivity: The Backbone of Regional Tourism

Notably one of the primary challenges facing the East African region is connectivity. Despite the diversity of tourist attractions, the region receives very few direct flights from international destinations. To truly tap into the potential of the tourism industry and maximize economic benefits, there’s a need to focus on strengthening air links. Policies such as Open Skies Agreement (OSA) should be adopted to give our airlines the flexibility to respond to market opportunities. These agreements could empower our airlines to dance to the market’s tune, fostering growth within the East African Community and the broader African Continental Free Trade Area (AfCFTA).

Tech-Forward Tourism

In an era where technology is redefining travel, creating a hassle-free tourist experience is paramount. The new generation of travelers, predominantly Millennials and Gen Z, with their ‘You Only Live Once’ ethos, innovation and technology play a crucial role in attracting these tech-savvy explorers seeking seamless experiences. Therefore, industry players need to adopt innovative solutions that cater to this demographic, ensuring a personalized and convenient travel experience.

Unity and Collaboration for a Visa-Free Continent

In his closing remarks, Dr. Mutua passionately called for a shift in strategy, urging countries to pool resources for marketing and present the region as a unified destination. His proposal for a multifaceted approach involves identifying, mapping, branding, and packaging all the region’s tourist attractions while developing interconnected tourist circuits.

The idea of a visa-free continent is an idea whose time has come; it’s a journey that has commenced and will spread like wildfire in coming days. Simplifying visa processes, ensuring safety, and leveraging technology will be key in achieving this vision.

Forging partnerships from country, regional Associations and state corporations that promote destination marketing for signature events and experiences of the region’s unique propositions should be done in a synchronized manner where incentives are given for those who go out of their way to aggressively market the region’s unique prepositions. This Annual Tourism Expo among other key initiatives that the EAC has embarked on as part of implementing the regional tourism marketing strategy 2021-2025 will surely set up the bloc to exciting vistas.

Source: KATA Media & Communications -Bryan Obala

El Salvador slaps a $1,130 fee on African and Indian travelers as US pressures it to curb migration

MEXICO CITY (AP) — El Salvador’s government has begun slapping a $1,130 fee on travelers from dozens of countries connecting through the nation’s main airport, amid U.S. pressure to help control migration flows to its southern border.

Since the end of October, citizens of 57 largely African countries and India have had to pay the fee, according to El Salvador’s aviation authority.

Aviation officials did not say whether the measure was aimed at reducing migration and have described the tariff as an “airport improvement fee,” but El Salvador’s government acknowledged an uptick in travelers from those countries this year. Also, the U.S. has been pressuring Central American countries to curb migration flows to its border with Mexico. U.S. authorities say they stopped migrants there more than 2 million times during the fiscal year that ended Sept. 30.

El Salvador’s aviation authority said most passengers who have to pay the fee are headed to Nicaragua on the commercial airline Avianca. Because of its lax visa requirements, Nicaragua is a transit point for migrants from Haiti and Cuba, as well as from Africa, who are trying to reach the U.S.

Earlier this year, for example, U.S. officials were surprised by an increase in Mauritanian migrants arriving at the southern border. No natural disaster, coup or sudden economic collapse could explain it. Rather, travel agencies and social media influencers were promoting a multileg trip that took migrants from the west African nation to Nicaragua.

A flight itinerary of one Senegalese migrant seen by The Associated Press showed the migrant passing through Morocco, Spain and El Salvador before landing in Managua. The last two legs were aboard Avianca flights.

Source: Seattle Times

Kagame: Single African Air Transport Market Needed for Tourism Growth

Rich with tourism attractions, Africa remains poorly connected via air transport, making it difficult to market itself as a tourist destination within its boundaries and internationally.

Lack of viable transport polices among African states, high cost of air travel to Africa and within the continent, remains a barrier to the growth of the tourism sector.

Implementation of the Single African Air Transport Market (SAATM) is therefore an important priority to connect Africa by air, Rwanda’s President Kagame said.

While the travel and tourism industry has recovered strongly globally, Kagame pointed out that the high cost of air travel to Africa and within Africa remains a barrier and the implementation of SAATM is an important priority.

SAATM is the unified air transport market aiming to boost the aviation industry on the continent by allowing free movement of airlines from one country to another.

President Paul Kagame said that implementation of the Single African Air SAATM will bring about positive development in tourism through air connection between each African state and other continents.

Kagame said during the just-ended World Travel and Tourism Council (WTTC) 2023 in Kigali that higher costs of air should be controlled through joint efforts by African governments as to attract more tourists within the continent and outside its boundaries.

“We should not lose sight of our own continental market. Africans are the future of global tourism as our middle class continues to grow at a fast pace in the decades to come. We must work closely together with partners, like the WTTC, to continue developing Africa into a premium destination for global travel”, Kagame told the delegates.

Latest report on tourism in Africa shows that travel and tourism could increase Africa’s Gross Domestic Product (GDP) to $50 billion by 2033 and create six million more jobs by employing the right approach and galvanized efforts through viable investments.

Kagame said that Rwanda had identified tourism as a key driver of economic growth earlier on, and the results have not been disappointing.

“Every year, we welcome so many visitors who come to Rwanda to enjoy the unique natural beauty, attend sporting events, or participate in gatherings like this. This is a privilege and a trust that we don’t take for granted,” he said.

He said that conservation efforts were in place to build a more sustainable future and which have recognized Nyungwe National Park as a world heritage site.

Additionally, Rwanda had invested in the infrastructure and skills that would to host major sports events, including the Basketball Africa League.

He signaled that Rwanda had removed visa restrictions for citizens of every African country as well as many other countries, hence, inviting the delegates to visit different parts of Rwanda.

Co-organized by the Rwanda Development Board (RDB), the WTTC 2023 was the most influential annual summit on the travel and tourism calendar which brought together thousands of travel and tourism industry leaders, experts and key government representatives.

The WTTC had brought together tourism leaders and policy makers to continue aligning their efforts to support the growth of the tourism sector and then move towards a safer, more resilient, inclusive and sustainable future.

Julia Simpson, President and CEO of WTTC, commended the efforts of the Rwandan government in building the tourism sector which is the main contributor of the economy and employs a significant number of people.

These efforts have enabled Rwanda ranking among the top world’s 20 countries with ease of doing business on the continent and across.

Simpson added that the summit was an opportunity that would lead debates with governments and point out the need for policy shifts to develop a sustainable industry.

Chief Executive Officer of Rwanda Development Board Mr. Francis Gatare said that the WTTC global summit in Rwanda and Africa marked an incredible milestone for the continent’s tourism growth.

“It is also an opportunity for the world to see our country and experience the tremendous transformation that Rwanda has gone through and Africa’s dedication to sustainable tourism”, Gatare said.

Source: Eturbo news.

How Dubai Airshow showed aviation is flying high again

The Dubai Airshow, a bellwether for the global aviation industry’s health, showcased the sector’s strong return to growth following the Covid-19 pandemic as airlines sealed multibillion-dollar deals for jets and signalled their confidence in the longevity of air travel demand.

The biennial global aerospace exhibition, which ended on Friday, was heaving with visitors throughout the week, as more than 115,000 people attended.

Global aircraft manufacturers secured deals, reconnected with customers at crowded chalets overlooking the DWC airport apron and expressed optimism about the continued growth of the industry.

This was all despite the headwinds of geopolitics, higher fuel prices, inflationary pressures, supply-chain bottlenecks and economic uncertainty – though these were also key topics of discussion at the industry event.

If the 2021 Dubai Airshow demonstrated signs of recovery from the pandemic, which brought the worst crisis in the industry’s history, then this year’s event highlighted its resilient return to sustainable growth.

Paul Griffiths, chief executive of Dubai Airports, summed up this sentiment at the Dubai Airshow gala dinner on Thursday night.

“We’re back!” he proclaimed to a gathering of the aviation industry’s elite, attended by Sheikh Ahmed bin Saeed, chairman and chief executive of Emirates Airline and Group.

“The emotional heart of this fabulous industry here in the UAE beats more strongly and more optimistically than ever before,” said Mr. Griffiths.

The Dubai Airshow’s host airline Emirates, along with its sister carrier flydubai, led the orders for commercial jets and underlined the recovery in the wide-body aircraft market, as long-haul travel makes a strong comeback.

Emirates ordered 110 aircraft worth $58 billion at list prices, while flydubai ordered 30 Boeing 787 Dreamliner wide-bodies valued at $11 billion. Customers typically get significant discounts, particularly for large orders.

Flydubai’s surprise order for 787s marks the first time it has introduced wide-bodies to its fleet.

The Dreamliners will give the airline the ability to reach markets beyond the range of its current all-Boeing fleet of 737 narrow-bodies.

“It gives us big opportunities,” airline chief executive Ghaith Al Ghaith told reporters.

“The airline is now nearly 15 years old, the 787 will be delivered in 2026 and by then we will be 18 years old.

“At that stage the airline would reach a point of maturity and we can grow in more markets.

“In terms of flight movements, we have great confidence.

“In our experience in flydubai, we flew to several points where we created demand to Dubai and people came. Dubai and the UAE are attractive markets and we have great confidence that any market we operate with the 787 will add positive value to Dubai and to the country.”

The two UAE carriers dominated the air expo with their order splash.

“The Dubai Airshow 2023 signifies a significant step in the aviation industry’s return to growth, following the initial recovery signals sent by the 2021 edition,” Linus Bauer, founder and managing director of Bauer Aviation Advisory, told The National.

“The 2023 show demonstrated a robust resurgence in industry confidence, marked by numerous high-value aircraft deals, cutting-edge technological showcases and a strong focus on sustainability and innovation.”

While the highlights were the deals by Emirates and flydubai, a “number of interesting orders from other airlines including Air Baltic and EgyptAir [gave] the show a broadly upbeat and optimistic tone”, said John Strickland, head of UK-based JLS Consulting.

The most significant deals

Boeing overtook its European rival Airbus with the biggest haul of aircraft orders at the Dubai Airshow this week, mainly due to its historically stronger portfolio of wide-body jets that are popular with major Gulf carriers such as Emirates, Etihad Airways and Qatar Airways.

The US plane maker surged ahead with firm orders for 214 aircraft including its 777X, 737 Max and 787 Dreamliners, with options for up to 83 additional jets.

While Emirates and flydubai made up the lion’s share of these deals, other Boeing customers at the airshow included SunExpress, Royal Jordanian, Royal Air Maroc, Scat Airlines, Ethiopian Airlines and EgyptAir.

“We believe that the volume of orders that have been placed with us this week is testament to the value that our airline partners put on Boeing’s advanced engineering and systems capabilities, and also a vote of confidence in our ability to deliver the [aircraft] that they require to serve their customers for decades to come,” Omar Arekat, Boeing’s vice president of commercial sales and marketing in the Middle East, told The National.

“The future of aviation is brighter than ever.”

Airbus, meanwhile, left the air show with firm orders for 66 aircraft including 15 A350-900s by Emirates, 11 A350-900s by Ethiopian Airlines, 10 A350-900s by EgyptAir and 30 A220-300s by Air Baltic.

The European plane maker secured the deal with Emirates for the A350-900s in the last minute on the penultimate day of the Dubai Airshow, three days after Boeing made big announcements at the opening of the expo.

The order came after differences between Emirates and engine-maker Rolls-Royce stood in the way of a deal for the larger A350-1000 model at the Dubai Airshow.

The airline was seeking guarantees from the UK manufacturer on the maintenance cost of the engines for the A350-1000 and their performance in harsh desert conditions.

Rolls-Royce’s Trent XWB-84 powers the smaller A350-900s, while the Trent XWB-97 engines powers the A350-1000s.

Meanwhile, General Electric’s aerospace unit said it won new orders for 454 engines during the Dubai Airshow. This includes Emirates order of 202 additional GE9X engines to power its 777X aircraft and 240 CFM LEAP engines for Air Arabia to power the carrier’s order of 120 Airbus A320neo family of aircraft ordered in 2019.

Source: The National News

Trevor Noah Launches Charm Offensive in FAQ Ad About South Africa

Trevor Noah, world-renowned comedian and 2024 Grammy nominee for best comedy album, has taken on a new title: ‘chief tourism comedian for South Africa.’

In a new tourism campaign entitled “The Best of Us,” launched in partnership with the Tourism Business Council of South Africa (TBCSA) Thursday, Noah uses his unique brand of humor to tackle frequently asked questions about his homeland.

The campaign kicks off with Noah walking poolside at a holiday home with the iconic Table Mountain in the background as he addresses common misconceptions and queries, he often gets about South Africa. “How cold and snowy is your Christmas?” he jests, “Well, Tracy, unfortunately, we can’t afford snow in South Africa. Nah, I’m just playing. We’re in the southern hemisphere, which means when it’s freezing in Connecticut, it’s fantastic in Cape Town.”

Noah’s ad doesn’t just answer quirky questions; it also highlights South Africa’s diverse attractions, from spectacular wildlife scenes in Kruger National Park to adrenaline-packed activities like bungee jumping at Bloukrans Bridge, surfing in Durban’s Golden Mile, shark cage diving in Gansbaai, and high-end golf courses along the Garden Route.

The campaign aims to boost international tourism to South Africa, as the country targets 21 million visitors by 2035, according to TBCSA CEO Tshifhiwa Tshivhengwa. Noah’s global appeal and South African roots make him an ideal ambassador to showcase the country’s diverse tourism offerings, added Tshivhengwa.

Last year, South Africa saw 5.8 million inbound international tourists. The country has seen a significant increase in arrivals this year, with over 6.1 million visitors by September, with its peak summer season still ahead. European and UK visitors remain the largest source market, with  862,000 arrivals between January and September, a 50.9% increase in arrivals compared to the same period in 2022. Furthermore, the Americas have shown a notable uptick in interest, with a 59.0% increase in arrivals, led primarily by 206,015 visitors from the United States between January and July.

The campaign debuted across social media platforms and garnered over 66,700 views on TBCSA’s YouTube channel shortly after its launch. Noah has over 8.6 million followers on Instagram and has just launched a podcast called What Now – he has, however, not yet shared the “The Best of Us” video to his Instagram grid.

Noah’s South Africa ad follows another tourism ad he did earlier in the year. Noah joined Switzerland tourism ambassador Roger Federer to promote train travel across the alpine nation, below.

Source: Skift

Dubai hotel bookings surge ahead of Cop28 and Dubai Airshow

Dubai hotels are experiencing a “noticeable jump” in occupancy reservations as the emirate gears up to accommodate visitors for global events, according to data by CoStar Group, the parent company of hotel analytics provider STR.

The emirate will host several global events in the coming weeks that are expected to attract an influx of international visitors to the city.

These include the Dubai Airshow on November 13, the International Civil Aviation Organisation’s Conference on Aviation and Alternative Fuels on November 20 and the Cop28 UN climate summit at the end of the month.

As of October 30, occupancy on the books for the Dubai Airshow (November 13-17) was 58.3 per cent and 59.1 per cent for November 15 and November 16, respectively, according to CoStar.

In comparison, occupancy levels for those dates last year were 54.7 per cent and 53.1 per cent, respectively.

“As one of the most popular and prominent commercial aviation events in the world, the Dubai Airshow has always been a great demand source for Dubai hotels,” said Kostas Nikolaidis, STR’s account executive for Middle East and Africa.

“There is a plethora of top-tier events on the Dubai calendar year after year, and the air show is no exception.”

The UN summit Cop28, which runs from November 30 to December 12, is expected to bring more than 70,000 visitors to the emirate from around the world. Global leaders will meet in Dubai to tackle the escalating climate emergency during the conference.

Dubai showed its highest December occupancy on the books for December 1 (43.7 per cent), and December 2 (44.2 per cent) – the second and third days of Cop28, CoStar data showed.

Comparing with the same period in the previous year, the metrics were lower, standing at 30.8 per cent and 29.4 per cent, respectively.

“Cop28 combined with UAE National Day [December 2] and other events taking place during the busy winter period will ensure the city is buzzing with activity,” Mr. Nikolaidis said.

“Over 40 per cent of all hotel rooms are already booked for the first few days of Cop as well as New Year’s Eve.”

Hoteliers are expecting to see a similar pattern emerge on New Year’s Eve, traditionally a busy night for the industry in Dubai.

Dubai International Airport raised its full-year 2023 passenger forecast in August to 85 million, from an earlier projection of 83.6 million, and is inching towards its pre-coronavirus levels.

Dubai International Airport is connected to 255 destinations in 104 countries and serves 90 international airlines.

The number of international visitors to Dubai exceeded the pre-Covid-19 pandemic levels in the first half of 2023 as the emirate’s hospitality and tourism sector posted a record performance.

International visits to Dubai rose 20 per cent on an annual basis in the January to June period, the Dubai Media Office said in August, citing the latest data from Dubai’s Department of Economy and Tourism.

The emirate welcomed 8.55 million international visitors during the period, the best first-half performance yet, exceeding the pre-pandemic figure of 8.36 million tourists in the first half of 2019.

In Dubai, hotels’ revenue per available room (RevPar) growth is forecast at 1.6 per cent year on year for 2023, according to Kelsey Fenerty, analytics manager at STR.

This growth has been largely driven by occupancy, which is expected to return to its long-run average this year even as the full-year average daily rate (ADR) has declined relative to 2022, she said previously.

For 2024, STR projects Dubai hotels’ RevPar growth of 1.9 per cent year over year, with growth more balanced between occupancy and ADR, Ms. Fenerty said.

Source: The National News

African Destinations enter Growth Phase in Q4 2024

ForwardKeys analysis shows African destinations entering a growth phase in the last quarter of 2023, with Cameroon (+27% international arrivals compared with 2019), Rwanda (+15%), Tanzania (+15%) and Namibia (+10%) leading the way and boasting double-digit growth.

“Most destinations are expected to switch to growth mode during the last quarter of the year, although there is still an uneven recovery amongst countries. Strong demand from the VFR segment is driving the fastest-recovering regions in Central and West Africa. This trend is expected to continue and accelerate as we head towards the Christmas peak season,” says Olivier Ponti, VP of Insights at ForwardKeys.

WTTC President and CEO, Julia Simpson said: “This latest data from ForwardKeys shows an undeniable appetite for travel to destinations across Africa. These search trends reveal potential new source markets for several African destinations and now is the time to seize the opportunities for growth.”

Rwanda is in a good position for Business and Luxury Travel

When discussing business travel to African destinations, it’s important to note that the industry is still in recovery mode. However, there are some destinations that are performing better than others. Senegal is expected to experience a 22% increase in business travel in Q4, Rwanda 21%, and Cameroon 25%.

Rwanda’s recovery of the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector is benefiting the country significantly. This is evident as Rwanda was the third fastest-growing business destination in Africa in Q4. The revival of business travel is a positive sign of increased economic activity and investment in Rwanda. Germany, the United Kingdom, and the USA are the most dynamic source markets for business travel to Rwanda, with growth rates of 30%, 13%, and 11% respectively.

ForwardKeys air ticketing data also shows that the recovery of travel to Rwanda is being driven by passengers travelling in premium cabin classes (+37% in Q4 compared with +13% for economy class). This indicates that there is growing interest from high-end premium travellers who are likely to spend more on high-end luxury goods and services during their stay at a destination.

Rwanda serves as an excellent example of how improved connectivity could benefit the destination by enhancing the ease of travel. Currently, 70% of international arrivals involve transfer hubs to arrive in Rwanda, mainly Addis Ababa Bole Airport, Brussels Airport, Amsterdam Schiphol Airport and Nairobi Jomo Kenyatta Airport. Further analysis reveals that there is a great business opportunity to increase the number of direct flights, for example from the United States and Germany, as evidenced by the number of flight searches per source market.

Source: Airspace-Africa

High costs of air travel in Africa stifle tourism

The high cost of air travel in Africa has been described as a barrier to tourism.

Travellers within the continent not only pay higher ticket prices but also more tax to board a commercial aircraft.

This emerged at the just-ended World Travel and Tourism Council (WTTC) global summit in Kigali, Rwanda.

Speakers at the high-profile event—heads of state, business executives, and travel experts—said intra-Africa air travel remains prohibitive.

“It is often cheaper to fly to another continent than to another African country,” they said as the meeting drew to a close.

They cited an air ticket between Berlin in Germany and Istanbul costing a mere $150 for a direct flight taking less than three hours.

Flying a similar distance between Kinshasa and Lagos in Nigeria would cost between $500 and $850, with the trip taking up to 20 hours.

On the other hand, the cost of a flight from Entebbe in Uganda to the Kenyan port of Mombasa (916km) will cost up to $200.

This is roughly eight times the cost of flying the same distance in Europe.

There are also reports that a flight from Kampala to Arusha costs a staggering $480.

Yet one can fly from Washington to Dallas (both in the vast US) using only $180, with a longer distance compared to Entebbe-Arusha.

“This makes doing business within Africa incredibly difficult and expensive,” said Kamil al Awadhi, the regional vice president for Africa and the Middle East of the International Air Traffic Association (IATA).

An assistant professor of commercial law at the UK’s Durham University, Adefolake Adeyeye, agrees that Africa as a whole is missing out because of its poor air service.

However, according to her, the poor quality of road networks and lack of railways in many African countries often make air transport the practical choice for cargo too.

Although around 18 percent of the world’s population lives in Africa, it accounts for less than 2 percent of global air.

President Paul Kagame of Rwanda, the summit host, said the high cost of air travel to Africa and within Africa remains a barrier to the growth of the tourism sector.

He said the situation was due to, among others, the failure to implement the Single African Air Transport Market (SAATM).

SAATM has been approved by the African Union (AU) with a view to opening up Africa’s skies and promoting the value of aviation throughout the continent.

It is also envisaged to boost traffic, drive economies, and create jobs, but it has been signed by only 34 of the 55 AU member states.

But once fully operationalized, SAATM can also open avenues for even better cooperation between different countries where the continent can work out modalities to market Africa as a single tourist destination.

The Rwandan leader made a rallying call on African states to liberalise their airspace “as a way to unlock the potential that the continent possesses in the tourism sector”.

In order for Africa to fully harness emerging sectors like travel and tourism, travel industry experts insist on the need to implement SAATM.

For a continent that is acutely short on other critical infrastructure like roads and maritime transport, air travel is the only option left to ease intra-Africa movement.

However, liberalisation of airspace on the continent has to go along with the removal of the still prevalent visa restrictions in Africa.

The bottom line, nevertheless, remains that many sovereign African countries are hesitant to implement open-sky policies.

Many countries, short of cash to run their respective aviation facilities, heap all sorts of taxes on passengers.

Source: The East African

Rwanda announces visa-free travel for all Africans as continent opens up to free movement of people

NAIROBI, Kenya (AP) — Rwanda announced Thursday that it will allow Africans to travel visa-free to the country, becoming the latest nation on the continent to announce such a measure aimed at boosting free movement of people and trade to rival Europe’s Schengen zone.

President Paul Kagame made the announcement in the Rwandan capital, Kigali, where he pitched the potential of Africa as “a unified tourism destination” for a continent that still relies on 60% of its tourists from outside Africa, according to data from the United Nations Economic Commission for Africa.

“Any African, can get on a plane to Rwanda whenever they wish and they will not pay a thing to enter our country” said Kagame during the 23rd Global Summit of the World Travel and Tourism Council.

“We should not lose sight of our own continental market,” he said. “Africans are the future of global tourism as our middle class continues to grow at a fast pace in the decades to come.”

Once implemented, Rwanda will become the fourth African country to remove travel restrictions for Africans. Other countries that have waived visas to African nationals are Gambia, Benin and Seychelles.

Kenya’s President William Ruto announced Monday plans to allow all Africans to travel to the East African nation visa-free by December 31.

“Visa restrictions amongst ourselves is working against us. When people cannot travel, business people cannot travel, entrepreneurs cannot travel we all become net losers” said Ruto at an international summit in Congo Brazzaville.

The African Union in 2016 launched an African passport with much fanfare, saying it would rival the European Union model in “unleashing the potential of the continent.” However, only diplomats and AU officials have been issued the travel document so far.

The African Passport and free movement of people is “aimed at removing restrictions on African’s ability to travel, work and live within their own continent,” The AU says on its website.

AU also launched the African Continental Free Trade Area, a continent-wide free trade area estimated to be worth $3.4 trillion, which aims to create a single unified market for the continent’s 1.3 billion people and to boost economic development.

Source: AP News

Africa’s Travel Opportunity: A Young, Rising Middle Class

Africa’s long-term travel prospects hinge on its domestic demand, a trend accelerated by the pandemic and an opportunity for the continent’s tourism-rich countries.

“Africa for Africa is vital,” said Anita Mendiratta, special advisor to the UNWTO Secretary General, who spoke to Skift at the Airbnb Africa Summit in Johannesburg.

“Domestic tourism was always the poor cousin of tourism. If you couldn’t afford to travel overseas, you stayed at home. Now, the value of domestic tourism has remained,” Mendiratta said.

For example, domestic tourism in South Africa climbed by 31% in overnight trips during the first four months of 2023 from a year earlier. Domestic travel spending during this period rose by 41%, according to South Africa’s Tourism Department data.

An Airbnb Economic Impact study detailing bookings for 2022 showed domestic stays in the country had increased by 34%, with seven of the 10 fastest-growing places visited outside of South Africa’s main tourist areas in the Western Cape and Gauteng.

While the World Travel & Tourism Council forecast the tourism sector could contribute 7% to the continent’s GDP in the next decade, challenges remain. This is despite the recently introduced African Continental Free Trade Area, the world’s largest by participant count, anticipated to ease trade and services across the continent.

High travel costs and poor transportation networks within and between countries make planning a trip harder than in other, more developed destinations. Mendiratta called the continent’s visa issues between countries a costly barrier.

WTTC pre-pandemic data also showed that domestic tourism accounted for 55% of spending in Africa, compared to 83% in North America and 64% in Europe, pre-pandemic. 

Africa’s Middle Class Could Drive Growth

Yet, analysts suggest Africa’s expanding middle class could have domestic and regional tourism potential. The World Bank estimated a pre-pandemic middle class of 170 million people spread across the continent and its diverse economies, including Kenya, Egypt, Morocco, and Nigeria.

The African Development Bank sees one-third of the continent’s population as middle class based on a $2-20 daily spending, unlike data firm Fraym, which identified a “consumer class” of 330 million by analyzing ownership and education.

The continent has the youngest population in the world, with more than 60% of Africans under 25, which further presents a potential travel segment worth nurturing. 

Gaps in Compelling Local Experiences

Developing unique travel products for African destinations that highlight the continent’s diverse offerings is essential, according to Jerry Mabena, CEO of Motsamayi Tourism. 

While African destinations may share common attractions like the Big Five, each has unique cultural and historical aspects inherently tied to the local people and their heritage, said Mabena.

“In South Africa, there’s a sense that people come to the hotel, then they decide what to do, and actually it’s the other way around,” said Mabena. “Modern travelers are looking for immersion. And if you’re going to get immersed in a particular experience, whatever that experience is, it needs to be curated in a manner that draws you in. If it’s archeology, then it needs to be curated in a manner that’s non-academic.”

Mabena, for example, felt the Ndebele artwork of internationally acclaimed South African artist Ester Mahlangu needed to be showcased in a manner that rooted her talent in her hometown.

“Ester has a center in Nkangala, which should become a tourism destination,” said Mabena. “Ethiopia has some really beautiful religious sites, but I don’t think they are elevated that much. Even as an African, I know them because I’m in the sector. But if I wasn’t, I wouldn’t know about the ruins in Zimbabwe. So there’s a need for us to start finding an African story that needs to be then curated.”

Purpose-Driven Travel

There has been a forced reevaluation of what travel experiences mean on the continent, according to Mendiratta. She added that it is rooted in purpose-driven travel, further triggered by the pandemic, as travelers seek meaningful experiences rather than self-centered journeys.

“There is nowhere in the world that, at a cultural, social, and spiritual level, delivers [more] purpose-based travel than Africa. People come here to be unlocked,” said Mendiratta. “So, they go home a different person. And that’s where Africa has always been the fastest track to people’s conscience and their hearts. That, to me, is the future of travel in Africa.”

Source: Skift