Dubai is preparing to host the global travel trade next week as the Arabian Travel Market (ATM) 2026 opens at Dubai World Trade Centre from 14 to 17 September.
Now in its 33rd edition, ATM brings together airlines, tourism boards, hotels, tour operators, travel agencies, technology companies and other travel businesses from international markets. The event is being held under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology.”
The 2026 edition has been moved to September following consultations with exhibitors and industry stakeholders. The organisers said the revised dates were intended to support participation and business opportunities for international exhibitors, buyers and visitors.
For African travel professionals attending the event, the programme will provide opportunities to engage with airlines, destinations, hospitality companies, technology providers and other suppliers across key travel markets. ATM’s official exhibitor directory currently lists more than 1,400 exhibitors, while the event expects participation from travel professionals representing markets across the Middle East, Africa, Europe, Asia-Pacific and beyond.
Technology will be a significant feature of this year’s event, with ATM Travel Tech running alongside the main exhibition. Artificial intelligence, data, digital transformation, robotics, immersive technologies, fintech and smart mobility are among the areas being highlighted. Sabre has been confirmed as the official ATM Travel Tech Strategic Partner for 2026.
The event will also provide a marketplace for travel buyers and suppliers to develop commercial partnerships, discover new products and hold business meetings. ATM says previous editions have generated significant business activity, with the event’s official figures highlighting more than 57,000 confirmed meetings and more than 6,600 buyers.
With the event now only days away, attention will turn to the destinations, airlines, hotel groups and travel technology companies exhibiting in Dubai, as the international travel industry gathers for four days of networking, product development and business discussions.
Source: Arabian Travel Market
