KATA Convention & AGM – Kenya Association of Travel Agents

Date:

Location:

Organizer:

June 7-8, 2024,

Sarova Whitesands Beach Resort & Spa, Mombasa

Kenya Association of Travel Agents (KATA)

About Event

The 2024 KATA Annual Convention & AGM successfully brought together over 300 industry professionals to discuss the theme “Make the Connection.” The event featured keynote speeches, panel discussions, and networking sessions, achieving its objectives of fostering collaboration and addressing industry challenges.

Objective 1: Foster industry collaboration and networking.

Outcome: Successfully achieved with numerous networking opportunities and collaborative sessions.

Objective 2: Address current industry challenges and opportunities.

Outcome: Achieved through insightful discussions and presentations.

The 2024 Kenya Association of Travel Agents (KATA) Annual Convention & AGM was officially inaugurated at the Sarova Whitesands Beach Resort & Spa. Dr. Joseph Kithitu, Chairperson of KATA, and CEO Nicanor Sabula extended a warm welcome to all attendees. The event saw the presence of prominent figures including Chief Guest, Tourism Secretary Dr. Patrick Bucha, representing Tourism and Wildlife Cabinet Secretary Dr. Alfred Mutua and PS John Olootua. The event was attended by KATA board members, esteemed KATA members, airline CEOs, and distinguished guests.

Dr. Kithitu highlighted the substantial challenges facing the travel industry, such as economic uncertainties, fuel price fluctuations, climate change impacts, and global financial hurdles. However, he stressed that these challenges also provide opportunities for innovation, adaptation, and stronger connections that will drive the industry forward. The theme of this year’s convention, “Make the Connection,” served as a call to action, urging travel professionals to act as advisors and experts, facilitating meaningful travel experiences.

The event included keynote addresses by notable speakers such as Dr. Joseph Kithitu and Tourism Secretary Dr. Patrick Bucha, representing Tourism and Wildlife Cabinet Secretary Dr. Alfred Mutua, panel discussions on industry trends, and breakout sessions on innovative technologies.

Demographics: Attendees included travel agents, airline executives, policymakers, and industry stakeholders.

Participation Levels: High engagement was noted, with active participation in Q&A sessions and workshops.

Notable Moment: The announcement of a new partnership with a leading airline.

Success Story: Positive feedback from attendees about the quality of sessions and networking opportunities.

Emphasis on Connectivity and Technological Advancement:

Dr. Kithitu underlined the necessity of embracing technological advancements like online platforms, artificial intelligence, and innovative management tools to streamline operations and enhance service offerings.
Stronger ties with affiliate associations and partners across borders were advocated to create a global network of collaboration and support.

Personalization and Expert Guidance:

CEO Nicanor Sabula emphasized providing personalized solutions and expert guidance to meet unique traveler needs.
The agenda included learning from industry leaders, sharing insights, exploring innovative strategies, and engaging with policymakers to advocate for the industry’s future.

Government Commitment to Tourism:

Tourism Secretary Dr. Patrick Bucha highlighted the government’s commitment to implementing the open skies policy and increasing direct flights to and from Kenya.
Recent initiatives include the launch of flights by China Southern Airline, Air Brussels, and Malaysia Air Asia, enhancing connectivity.
The Ministry’s project to market Kenya as the ultimate Home of Human Origins was introduced, aiming to showcase Kenyan archaeological and paleontological findings.

Kenya Airways’ Remarkable Turnaround:

Kenya Airways Group Managing Director Allan Kilavuka praised travel agents’ role in the airline’s transformation, recording a full-year operating profit of KShs 10.5 billion.
Kilavuka underscored aviation’s vital role in supporting jobs and contributing to GDP, highlighting investments in aviation infrastructure as beneficial for economic growth.

Intra-Africa Travel and Collaboration:

A round table discussion with leaders from various African travel agent associations emphasized the importance of collaboration in promoting intra-Africa travel.
Strategies to boost regional tourism, address common challenges, and leverage collective expertise were discussed.

Embracing AI and Technology:

Mr. Oscar Limoke from PAWA IT Solutions Africa highlighted the potential of AI in enhancing the travel industry.
AI applications such as personalized journey recommendations, 24/7 concierge services, and data-driven decision-making were encouraged.

Mental Health Awareness:

Dr. Neema Araka from Fitahi Consultancy emphasized the importance of mental health awareness in the workplace, linking mental health issues to physical symptoms and stressing the need for a supportive environment.

Domestic Airline Partnerships:

An aviation panel discussion redefined the partnership between travel agents and domestic airlines, focusing on the growth potential of the domestic market.
Enhanced incentive commissions for travel agents and addressing infrastructural issues at domestic airports were recommended.

Memorandum of Understanding (MOU) with KATA:

Kenya Airways formalized an MOU with KATA to foster collaboration and enhance the national carrier’s market presence.

Financial and Technological Solutions:

Absa’s Regional Manager Fathiya Noordean discussed tailored financial solutions for travel agents, including a virtual secure card in collaboration with Visa.
AI applications in the travel industry were presented by Mr. Limoke, advocating for leveraging both expertise and AI to add value.