As the clock ticks down to the 19th edition of Meetings Africa (MA) 2025, South Africa is poised to host what promises to be a transformative gathering for the global business events sector.
Scheduled to take place at the Sandton Convention Centre in Johannesburg from February 25 to 26, this prestigious event, organised by South African Tourism in collaboration with Gauteng Tourism Authority, Johannesburg Tourism Company, and the Sandton Convention Centre, is set under the theme of “Africa’s success built on quality connections”.
At the recent media launch held at the Johannesburg Stock Exchange, Tourism Minister Patricia de Lille underscored the significance of this event in bolstering the African business events industry.
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“The objective of shows like Meetings Africa is to ensure that Africa gets its fair share of this business events market.
“In the same spirit, Meetings Africa 2025 will highlight the economic benefits of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, positioning the event as a driver of investment, innovation, and job creation throughout Africa,” De Lille stated.
Source: msn.
