In a rapidly evolving travel industry, where trends always shift and technology reshapes how business is conducted, staying ahead is no longer a luxury but a vital necessity. For many of Kenya’s most successful travel agents, the Kenya Association of Travel Agents (KATA) has become the cornerstone of that success.
“Being part of KATA means we are constantly exposed to industry knowledge and innovation,” says Shilen Jobanputra, Director at Travel N Style ltd and a long-time KATA member. “We are always learning about emerging destinations, market research, and new technologies that keep us competitive. KATA helps us stay relevant and future-ready.”
KATA is a hub for advocacy, training, partnerships, and peer support that equips its members with the tools needed for growth and sustainability. Whether it is through capacity building webinars, access to industry research, or real-time support during challenging periods, the association ensures no agent is left behind.
Esther Njoroge, Director at Emela Safaris & Travel Ltd, points out that networking and certification are game-changers. “KATA keeps us connected through training, weekly updates, and peer collaboration,” she says. “More importantly, we urge travellers to always book with certified KATA members to avoid fraud. The KATA member directory is available at katakenya.org.”
For Patrick Kamanga, Director at Deans Travel Centre and Coast Liaison for KATA, the benefits are practical and immediate. “Without KATA, travel agents struggle,” he says. “KATA brings stakeholders together and advocates for its members. It’s a powerful field for learning and industry engagement.”
As Kenya’s travel industry continues to grow, KATA remains a trusted platform for credibility, connection, and capacity-building.
