Rogue travel operators and unlicensed agents have long taken advantage of peak festive seasons such as Christmas, when demand for travel surges and consumers are eager to secure last-minute deals. Each year, complaints ranging from fake bookings and abandoned travellers to substandard services resurface, exposing gaps in regulation and enforcement within Kenya’s tourism industry.

However, new regulatory measures by the Tourism Regulatory Authority (TRA) are now set to fundamentally change how travel agents and tour operators conduct business, placing mandatory membership to recognised professional associations at the heart of licensing and compliance.

Under the Tourism Enterprises Regulations, 2025, tourism businesses applying for or renewing a licence will be required to demonstrate valid membership to a registered tourism sector association representing their category of service. The regulations further empower TRA to verify the authenticity of such membership before granting or renewing licences, effectively locking out unregulated and fly-by-night operators.

The rules go a step further by making it an offence for a tourism enterprise to operate without a valid association membership where applicable, giving the regulator authority to take administrative action against non-compliant businesses. The move is aimed at bringing structure, accountability, and professional standards to an industry that has grown rapidly but unevenly.

Industry observers say the requirement signals a shift from reactive enforcement to self-regulation backed by law, where associations play an active role in monitoring conduct, maintaining member registers, and reporting breaches of standards to TRA.

KATA’s Central Role in Industry Order

Within this framework, the Kenya Association of Travel Agents (KATA) has emerged as a central pillar of compliance and professionalisation. Once viewed primarily as a networking body, KATA has steadily positioned itself as one of the most influential industry players, representing licensed travel agents, advocating policy reform, and promoting ethical business practices.

KATA’s growing influence is reflected in its expanding membership base and its active engagement with regulators. The association works closely with TRA on licensing matters, capacity building, and industry standards, providing agents with a structured pathway to compliance.

By belonging to KATA, travel agents gain more than regulatory eligibility. Membership offers credibility with consumers, access to training, dispute-resolution mechanisms, and a collective voice in shaping national tourism policy. For regulators, KATA provides a trusted partner capable of enforcing discipline within its ranks and escalating unethical conduct.

Protecting Consumers and Legitimate Businesses

The regulations also place obligations on registered tourism sector associations to maintain up-to-date member registers, promote adherence to prescribed standards, and report unethical conduct. This shared responsibility between regulator and industry bodies is intended to curb rogue behaviour while protecting compliant businesses from unfair competition.

As Kenya continues to position itself as a premier travel destination, stakeholders say that order within the domestic travel trade is just as critical as destination marketing. Mandatory association membership, backed by regulatory enforcement, is expected to improve consumer confidence, particularly during high-risk festive travel periods.

For travellers, the message is clear: deal only with licensed agents who belong to recognised associations. For travel agents, the direction is equally firm: professionalism, accountability, and association membership are no longer optional, but essential for operating legally in Kenya’s tourism sector.

With KATA now firmly positioned at the centre of this new regulatory ecosystem, the travel industry appears poised for a more structured, transparent, and trustworthy future – one where rogue operators find less room to operate, and legitimate businesses are rewarded for doing things the right way.

^{By Felix Wakiuru}

The ongoing strategic partnership between Kenya Airways (KQ) and Qatar Airways is increasingly reshaping travel options for passengers while creating new commercial opportunities for travel agents across Africa and beyond.

The agreement, which came into effect in October, allows the two airlines to operate under a codeshare arrangement that opens access to 19 destinations across their combined networks. While the partnership was launched earlier, its impact is now becoming clearer as agents leverage the expanded connectivity to offer more seamless travel solutions to clients.

Under the arrangement, Kenya Airways passengers can connect via Doha to a wider range of international destinations served by Qatar Airways, while Qatar Airways travellers can access additional African cities through Nairobi. The collaboration strengthens Nairobi’s position as a regional aviation hub and enhances Doha’s role as a global transit gateway.

What the Partnership Means for Travel Agents

For travel agents, the continued implementation of the codeshare agreement translates into simplified booking processes, improved route flexibility and more competitive itineraries. Agents are able to issue tickets on a single booking reference while combining flights from both airlines, reducing complexity for travellers and increasing confidence in multi-sector journeys.

The expanded network enables agents to serve clients travelling for business, leisure, education and diaspora visits with more routing options, shorter connection times and access to destinations that were previously harder to reach using a single airline.

Industry players note that the partnership is particularly beneficial for agents serving long-haul markets in Asia, the Middle East and Southern Africa, as well as inbound travellers seeking access to multiple African destinations through Nairobi.

Increased Frequencies and Network Strength

The partnership is supported by increased flight frequencies between Nairobi and Doha, providing a strong backbone for onward connections. This allows agents to better manage peak travel periods, offer alternative schedules to clients and reduce the risk of missed connections.

With both airlines operating modern fleets and aligned service standards, the collaboration also improves the overall customer experience—an important selling point for agents competing in a price-sensitive market.

Commercial and Strategic Impact

Beyond passenger travel, the partnership is expected to support growth in tourism, trade and cargo movement, while opening the door for future cooperation in areas such as loyalty programmes, cargo services and joint marketing initiatives.

For agents, this presents opportunities to bundle air travel with accommodation, tours and ancillary services, particularly for clients transiting through Doha or Nairobi.

A Shift Toward Strategic Airline Collaboration

The continued Kenya Airways–Qatar Airways partnership reflects a broader trend in global aviation, where airlines increasingly rely on strategic alliances rather than network expansion through fleet growth alone.

As the partnership matures, travel agents are expected to play a central role in translating the expanded connectivity into tangible business growth, positioning themselves as key intermediaries between airlines and travellers seeking efficient, flexible and well-connected journeys.

As Dubai continues to attract millions of international visitors each year, authorities are reminding tourists to familiarise themselves with local laws and cultural expectations before arriving. The city is widely known for its modern lifestyle, safety and hospitality, but it operates within a legal and cultural framework that visitors are expected to respect.

Dubai’s tourism sector has recorded strong growth in 2025, driven by seasonal travel, global events and its reputation as a family-friendly destination. To ensure a smooth and trouble-free visit, travellers are advised to observe the following key rules.

Respectful Dress in Public Spaces

Dubai embraces cultural diversity and generally allows visitors to dress comfortably, especially in private resorts, hotels, beaches, pools and waterparks, where swimwear is acceptable. However, modesty is encouraged in public areas such as shopping malls, parks and traditional neighbourhoods.

Tourists are advised to avoid clothing that is overly revealing. When visiting mosques or religious sites, both men and women are expected to dress conservatively, covering shoulders and legs. Women may also be required to cover their hair at some places of worship.

Public Behaviour and Social Etiquette

Public behaviour in Dubai is guided by values of respect and decency. While the city is relaxed compared to many regional destinations, public displays of affection should be kept minimal. Holding hands or brief gestures are generally acceptable, but intimate behaviour in public places is discouraged.

Visitors are encouraged to be mindful of local families, cultural sensitivities and community norms in shared spaces, including beaches, malls and public transport.

Alcohol Consumption Rules

Alcohol consumption in Dubai is regulated. It is only permitted in licensed venues such as hotels, bars and private clubs, and strictly restricted to individuals aged 21 and above. Drinking alcohol in public places or being intoxicated in public is illegal and can result in serious penalties.

Tourists who wish to purchase alcohol for private use must do so from licensed outlets and follow the applicable regulations. Driving under the influence of alcohol is strictly prohibited under a zero-tolerance policy.

Photography and Privacy Laws

The UAE has strong privacy protections, and tourists must be cautious when taking photographs or videos. Capturing images of people without their consent is not allowed, particularly if the images are shared on social media or other public platforms.

Photography of sensitive locations such as government buildings, military installations and private property is also restricted. Violations of privacy laws can result in fines, legal action or other penalties.

Bringing Medication into Dubai

Visitors travelling with prescription medication are advised to check regulations before arrival. While many medicines are readily available in local pharmacies, some drugs are restricted or controlled under UAE law.

Tourists carrying prescription medication should have a valid doctor’s prescription and supporting medical documentation. Controlled medicines are generally permitted only for personal use and within limited quantities, provided proper approval procedures are followed.

A Safe and Enjoyable Experience

Dubai offers a unique blend of tradition and modernity, making it one of the world’s most popular travel destinations. By understanding and respecting local rules on dress, behaviour, alcohol use, photography and medication, visitors can enjoy a safe, comfortable and culturally enriching stay.

Source: gulfnews.com

The African Airlines Association (AFRAA) has officially deployed its Free Route Airspace (FRA) initiative in West and Central Africa, following two years of trials, and is preparing to extend the solution to East and Southern Africa next year.

FRA is the African aviation industry’s migration from traditional, land-based navigation – which relies on fixed waypoints and rigid airways – to a digital system that allows airlines to design more direct, fuel-efficient User Preferred Routes (UPRs). These routes enable pilots to adjust to real-time conditions such as weather, reducing fuel consumption, shortening flight times and lowering emissions.

“Planes have historically followed airways and consequently, it lengthens flight paths and can cause congestion at times. With FRA, rather than saying this is a path that aircraft must follow, it says these are places aircraft can’t go. This helps reduce congestion, optimise fuel consumption and, from a passenger perspective, could help reduce turbulence,” explained aviation expert, Sean Mendis.

Airlines operating in West and Central African airspace can now apply to operate on UPRs, with local air navigation service providers (ANSPs) committing to expediting approvals. By mid-2026, approvals will no longer be required.

Six African airlines – Ethiopian Airlines, Kenya Airways, EgyptAir, Royal Air Maroc, RwandAir and ASKY Airlines – have already been granted approval for UPRs to connect 30 key city pairs.

“The implementation of FRA in the region is a game-changer for African aviation,” said Abdérahmane Berthé, AFRAA Secretary General.

“This is a testament to what we can achieve through collaboration. By cutting flight times and fuel consumption, we are not only boosting the competitiveness and profitability of our airlines but also making a significant commitment to environmental sustainability.”

East and Southern Africa next

AFRAA confirmed that next year’s focus would shift to the Southern and East African airspace to conduct trials and move toward full FRA implementation.

However, unlike the Central and West African regions’ single main ANSP, Agence pour la Sécurité de la Navigation Aérienne en Afrique et à Madagascar (ASECNA), East and Southern Africa has an ANSP for every country.

“ASECNA making the decision to implement FRA accounts for a significant chunk of African airspace, with jurisdiction in over 18 countries,” said Mendis.

He said as every nation in the region controlled its own airspace, he expected that, while FRA would come, it would be more gradual and uneven.

AFRAA also plans to introduce a web-based coordination platform to support seamless collaboration between airlines and ANSPs in the region.

Don’t expect cheaper fares

Once fully implemented, FRA is expected generate major operational efficiencies. AFRAA estimates that airlines will save more than 1 393 hours of cumulative flight time, cutting 5 000 metric tonnes of fuel burn and 16 000 metric tonnes of CO₂ emissions, resulting in a reduction in annual fuel costs of about US$15 million (R255,4 million).

However, Mendis warned that implementation would not be quick or easy, and that it was unlikely that it would reduce the cost of flying for passengers.

To fully realise the benefits of FRA, ANSPs will have to implement expensive tracking and extensive radar coverage, but many parts of Africa currently do not have this technology.

“There is not a huge volume of people flying to be able to recover the costs of putting in primary or secondary surveillance radars. But the cost of implementing surveillance radar, and so forth, will have to be recovered somehow,” he said.

“The reality is, in areas where this technology already exists, such as South Africa, there wouldn’t be a significant increase to costs. But for other countries that still have to implement surveillance radars, there may potentially be an increase to charges because the ANSP will have to recover costs,” added Mendis.

Source: travelnews.co.za

The Economic Community of West African States has announced that air transport taxes across the region will be abolished beginning 1 January 2026. The regional bloc confirmed that aviation charges linked to passengers and security will also be reduced by 25 percent in the same period. ECOWAS said the measures are the result of decisions made by Heads of State and Government during the December 2024 summit in Abuja.

According to ECOWAS, the reforms address long standing concerns over the high cost of air travel within West Africa which has been widely cited as a barrier to tourism, trade and the free movement of goods and people. The community expects the removal of taxes to contribute to lower airfares, increased passenger traffic and stronger regional airlines. It added that deeper regional integration is a key goal behind the policy changes.

ECOWAS said it will monitor implementation through a dedicated oversight mechanism in all member states to ensure compliance when the new measures take effect.

Across the region, the announcement is viewed as a significant step toward improving mobility and reducing the financial burden on travellers. Regional economic observers note that the high cost of domestic and cross border flights has been a persistent challenge for many West Africans who often rely on long distance road transport instead of air travel. The initiative could therefore change travel habits and open the aviation market to new opportunities.

As West Africa prepares to adapt its aviation sector to these changes, the broader aim is clear. The region seeks to create an environment where movement is easier, business is more connected and growth becomes more attainable. In a young and fast evolving continent, every policy that supports mobility strengthens the sense of possibility at the heart of the region’s future. This is the spirit that continues to shape Africa’s growing voice in global development.

Kenya has launched an ambitious tourism strategy centred on wildlife, sustainability, and business travel as the nation marks a new developmental phase aimed at deepening the sector’s contribution to economic growth and job creation. The announcement, made on Jamhuri Day 2025—celebrated annually on December 12 to commemorate Kenya’s independence and republic status—highlights the government’s commitment to positioning tourism at the heart of national development.

A National Focus on Tourism and Sustainable Growth

Under the theme “Tourism, Wildlife and MICE (Meetings, Incentives, Conferences and Exhibitions),” the strategy underscores tourism’s pivotal role in Kenya’s economy, especially as a source of foreign exchange, employment and cultural exchange. Officials say the focus is not only on traditional safari destinations but also on expanding offerings across natural, cultural and business experiences.

In the lead-up to Jamhuri Day, Kenya hosted a week-long festival celebrating the nation’s diverse attractions—from the iconic Maasai Mara to the serene Indian Ocean coastline—encouraging both domestic and international visitors to explore the country and engage in sustainable travel.

The “Magical Kenya” Initiative: A Broader Global Identity

A cornerstone of the new strategy is the “Magical Kenya” initiative, aimed at repositioning the country on the world map as a premier destination that blends wildlife, culture, adventure, heritage and business tourism. President William Ruto highlighted that the campaign seeks to attract global travellers and investors by showcasing Kenya’s full spectrum of experiences, from wildlife safaris and cultural encounters to vibrant urban life and events.

Policy Reforms to Boost Competitiveness

Key policy measures unveiled include the introduction of an Electronic Travel Authorization (ETA) system, designed to simplify entry procedures for international visitors and make Kenya more accessible. Additionally, the Magical Kenya Souvenir Passport—a collectible stamp initiative at key attractions—is intended to encourage travellers to explore multiple regions of the country.

The strategy also elevates MICE tourism as a vital segment, with investment in world-class facilities such as the Bomas International Convention Complex, slated to be the largest of its kind in East and Central Africa when completed in 2026. This is expected to expand Kenya’s role as a preferred destination for international conferences and business events.

Economic and Social Impacts

Tourism remains a major economic engine for Kenya, contributing significantly to GDP, supporting local businesses and creating employment—particularly for youth in hospitality, guiding, transportation and events. By integrating sustainable practices and broadening its appeal, the government aims to enhance inclusive growth that benefits communities across the country.

Commitment to Sustainability and Community Engagement

The strategic push also reinforces Kenya’s dedication to wildlife conservation and sustainable tourism. While not detailed in the Jamhuri Day announcement, broader national plans include wildlife “signature trails,” digital eco-initiatives and strengthened community participation to ensure tourism supports conservation efforts and local livelihoods.

Source : Travel And Tour World

Members of the Kenya Association of Travel Agents (KATA) on 10 December participated in a familiarisation tour of Vipingo Model City and Baobab Golf, Vipingo, aimed at opening new revenue streams within Kenya’s growing coastal property market.

The curated site visit, organised by Vipingo Development PLC in partnership with KATA, brought together certified KATA member agents seeking to diversify their offerings beyond traditional travel services. The tour focused on opportunities in short-term accommodation, rental management and property sales within the integrated Vipingo development.

The engagement commenced at the Market & Beyond precinct with welcome remarks and presentations outlining Vipingo’s development vision, rental business model and long-term strategic outlook. Speakers highlighted how structured partnerships with travel agents can create sustainable income opportunities while responding to changing traveller preferences.

Agents were taken through key components of the Vipingo Special Economic Zone, gaining insight into infrastructure investments supporting the city’s growth. Highlights included the on-site desalination plant, reflecting the project’s sustainability focus, and Kingswood Park, which anchors lifestyle and recreational living within the development.

The familiarisation tour further showcased completed residential offerings at Palm Ridge and Awali estates, including finished apartments configured for Airbnb use, as well as fully furnished standalone homes, bungalows and maisonettes available for sale and rental.

A lifestyle tour of the Vipingo Ridge PGA Golf Course and associated leisure amenities, including pickleball and tennis facilities and the clubhouse, demonstrated how sports and recreation complement the Vipingo living experience.

The tour concluded with a networking lunch at Awali Estate, allowing KATA members and the development team to discuss collaboration opportunities and practical ways agents can integrate property and lifestyle products into their business portfolios.

The engagement underscores KATA’s continued efforts to support its members by creating access to new partnerships and diversified income streams, while strengthening collaboration between the travel and real estate sectors.