We’ve Done Revenge Travel and Normalization. Here’s What to Expect in 2025

New year, new travel plans. If 2023 was the year of revenge travel, and 2024 was one of normalization, what will 2025 bring for the travel industry? Likely a slow and steady baseline of growth. But there will also be plenty of challenges and changes.


Skift Research’s new Global Travel Outlook 2025 takes a closer look at what the coming year has in store for the business of travel. New to the outlook is a five-country survey: We asked travelers in the U.S., UK, Germany, India, and China how they’re thinking about travel and what their budgets look like. Results from these ~1,600 global travelers bode well for the industry. On average these respondents intend to spend 9% more on travel this year. Travelers in India are particularly ready to hit the road – they expect to spend 14% more, the biggest increase in our survey.

These consumer-led survey results are consistent with our sector-by-sector revenue estimates for online travel, hotels, airlines, cruise, and short-term rentals. Both methods point to high single-digit revenue growth for the travel industry in 2025. That is below the revenge travel era, but in a world where the IMF expects global GDP to increase by 3.2%, it still makes travel a “GDP-plus” growth industry.


That’s not to say that everything will be smooth sailing. In the U.S., there is a massive change in power underway with Donald Trump set to head back to White House. It’s unclear how it will play out, though travel leaders are mostly optimistic. In Europe, slow growth remains the order of the day. China, too, is facing economic challenges while the Middle East continues its tourism investment full steam ahead. These disparate trends mean that region-specific expertise will likely be rewarded over a one-size-fits-all approach.


Overtourism and sustainable travel were put on the back burner by the pandemic. No longer in 2025. Regulators are on the move with junk fee rules, Airbnb bans, and emission mandates all being enacted. These old standbys will be joined by new challenges in 2025. Brands will have to fight to stay relevant in the face of new entrants and an increasingly jaded audience of travelers. Artificial Intelligence and other new tools will require investment in data and technology platforms. Inflation and labor costs remain top of mind.
But don’t mistake these many challenges for defeatism. Skift Research is still optimistic. That brings us back to our north star – the traveler.


And on this front our survey work makes clear that the shift to spending on experiences over things remains strong. Travel is the discretionary purchase that people are most excited to splurge on. It outranks dining, electronics, jewelry, and more.

In the new year, the consumer intends to travel more often and spend more on travel. They want to explore new destinations, and, where possible, indulge in luxury rooms and experiences. Travelers are crafting a 2025 full of travel that balances exploration, responsibility, and indulgence. I’ll drink a new year’s toast to that!

Source: Skift.

Coast tourism stakeholders say 2024 witnessed remarkable tourist arrivals

Tourism stakeholders operating at Kenya’s Coast have said that 2024 has been a remarkable year for them.

They said despite the year having witnessed Gen Z-led protests, it has still recorded a high number of tourists flocking to various places and booking hotels, compared to previous years.

In an interview with The Eastleigh Voice, the stakeholders expressed optimism that before the end of the year, the sector will hit 100 per cent performance, owing to the huge numbers of tourists who continue to book space.

They said that compared to previous years, this year’s high tourist season has seen tremendous performance.

Among the key stakeholders in the industry interviewed by The Eastleigh Voice across the six Coast counties included hoteliers, tour guide operators, beach operators, and officials representing various tourism entities in the region.

Those interviewed acknowledged having received early bookings in their premises with more expected during the December festive season and towards January 2025.

In Lamu, for instance, there has been a high number of French tourists booking space in the various hotels in Shella and other key tourist destinations across the archipelago.

Best tourist season

Lamu Tourism Association (LTA) Vice Chairperson Fridah Njeri expressed confidence that this year’s high tourist season will be the best compared to previous years.

“There are so many international tourists, particularly from France, booking space in Shella, Lamu, Kipungani and other places. That means by December and January, we shall be having tremendous bookings in our hotels,” said Njeri.

Former Kenya Tourism Federation (KTF) chairperson Mohammed Hersi lauded hotel owners at the Coast for their zeal and determination in ensuring they offer the best in terms of services to tourists visiting their premises.

Mohammed challenged those unwilling to undertake maintenance of their hotels to be ready to miss out on guests as many prefer looking for proper services elsewhere.

He also advised hotel and travel agencies to embrace the digital space to market their services.

He, however, noted that the 2024 high tourist season has already given an early indication of doing better compared to last year.

“In 2023, the high tourist season was good. We recorded almost 2.1 million guests, though some were from the East Africa region, that’s Uganda and Tanzania. We also had tourists from Europe, Japan, and America where I believe the money is. This year, I can see the season has picked well and we expect good results at the end,” Mohammed said.

Gen Z protests

Highlighting matters of the Gen Z-led protests, Mohammed said the situation had a negative impact, particularly for hotels offering conference services.

He expressed optimism about the industry getting back to its feet now that calm has been restored across the country.

“Gen Z protests affected tourism performance, though minimally. Hotels that handle conferences and meetings experienced lots of cancellations since they knew they couldn’t handle matters of evacuation of guests and tourists if the need arose,” said Mohamed.

“But I commend the state for ensuring calmness resumes. I also congratulate hotel owners for spending money in renovating their premises, meaning they have confidence that the future is bright,” he added.

In Kwale and the general South Coast destinations, stakeholders interviewed expressed hope and confidence in the high tourist season peaking well.

Leopard Beach Resort’s General Manager Kioko Musyoki noted that currently, the tourism sector is performing at between 70 to 85 per cent as most premises were receiving bookings almost on a daily basis.

Musyoki also doubles as the chair of the Kenya Association of Hotel Keepers on the South Coast.

“We normally record about 80 per cent plus in tourist bookings once the high season begins. Currently, we’re already between 70 to 80 percent performance. My appeal is for peace to prevail throughout the season. I am confident we shall hit above the 90 per cent mark this December,” said Musyoki.

Tourists at the KPA jetty in Lamu Town. (Photo: Farhiya Hussein)

Lamu Festivals

Lamu Tourism Executive Aisha Miraj banked her hope on this year’s festivals in the county to boost the tourism sector.

The sector is currently performing at 70 per cent. Among the events lined up included the Lamu Cultural Festival which was held between November 28 and November 30.

Miraj said there had been a low number of tourists coming to Lamu, particularly between April and June, which is considered off-peak or a low tourist season.

As of June this year, the Lamu tourism industry received a total of 1,090 international tourists who visited the archipelago.

Miraj expressed confidence in the Lamu tourism sector hitting the 100 per cent mark now that the high tourist season is already ongoing.

“The Lamu festivals have always acted as key tourist attractions. We’re, however, appealing for countries with active travel advisories on Lamu to lift them. I am aware French and German tourists aren’t allowed to travel beyond Lamu and Manda Islands and this is working to our disadvantage. I believe once such advisories are lifted, Lamu will do better in terms of international guests visiting this place,” said Miraj.

Source: Eastleigh Voice

Providing Greater Customer Experience For All Passengers; IATA Sets The Agenda

Passenger service standards are pivotal in shaping customer satisfaction within the commercial aviation sector

Global passenger traffic is expected to continue to grow strongly. Accommodating this growth is a major challenge for the air transport industry and governments. It will require new standards, harmonized regulations and adequate infrastructure. In collaboration with its members, international organizations and states, IATA develops standards aimed at simplifying the passenger process towards a more seamless, inclusive and secure passenger experience while improving efficiency and lowering industry costs.

“The clear message from travelers is that they expect to board their planes faster with technology and smarter processes beginning well before they reach the airport. And the good news is that we are making this happen. Already travelers can arrive at the airport ready to fly with admissibility checks completed. And biometrics and digital identity can deliver a paperless experience once at the airport. That’s great for passengers,” says an IATA official. Moe importantly, the greater efficiency will help airport infrastructure to better cope with the growth in passenger numbers, helping to make the business case for adopting these new technologies and processes even more compelling

Passenger service standards (PSS) are pivotal in shaping customer satisfaction within the commercial aviation sector. High service standards lead to positive passenger experiences, fostering loyalty and enhanced brand reputation. When airlines meet or exceed these standards, customers are more likely to choose them for future travel.

Key elements contributing to customer satisfaction include safety, comfort, and ease of access to services. Timeliness in service delivery, courteous staff interactions, and attention to passenger needs all play significant roles. Therefore, adherence to these standards must be prioritized. Satisfaction is not solely derived from meeting basic expectations but also from providing exceptional experiences. Airlines that consistently uphold high PSSs can differentiate themselves in a competitive market. This differentiation can translate into repeat business and favorable reviews. Ultimately, the alignment of PSS with customer expectations results in a stronger competitive advantage. Satisfied customers are more inclined to recommend airlines to others, further enhancing the reputation and success of the airline industry.

Maintaining high passenger service standards in commercial aircraft presents various significant challenges. Economic downturns often compel airlines to implement cost-cutting measures that directly affect service quality. Reduced staffing levels can result in increased workloads for remaining employees, leading to potential lapses in passenger service. In addition, the rising volume of passengers exacerbates these challenges. As airlines accommodate more travelers, the strain on resources escalates, making it increasingly difficult to provide personalized attention and adequate support during flights. Long wait times and insufficient communication can compromise the overall travel experience.

Consequently, the balance between maintaining high PSS and managing operational constraints requires constant attention. Airlines must continuously adapt and find innovative solutions to meet passenger expectations while remaining financially viable. A significant increase in passenger numbers can lead to congestion at airports and within aircraft. This often results in longer wait times for check-in, security, and boarding processes. Consequently, airlines face pressure to streamline these operations to enhance efficiency while still providing exceptional service to each passenger. Furthermore, increased passenger volume may strain onboard services such as catering, entertainment options, and cabin crew availability. Airlines must invest in resources and training to ensure that staff is well-equipped to handle a larger number of passengers. Adapting to this shift is essential for airlines aiming to uphold their passenger service standards amid growing demand.

Additionally, the rise in passenger volume can intensify competition among airlines, prompting them to differentiate their services. Innovations and improved service offerings become vital for attracting and retaining customers, making it imperative for airlines to continuously evaluate and elevate their passenger service standards. Innovations enhancing passenger service standards are transforming the commercial aviation landscape. One notable area of advancement is technology integration, which facilitates smoother check-in processes, reducing wait times and enhancing overall passenger convenience. Mobile boarding passes and self-service kiosks empower travelers to manage their journeys more independently. Passenger service standards encompass a set of criteria that airlines implement to enhance the passenger experience from booking to arrival.

Moving forward, airlines must prioritize these standards to adapt to evolving customer expectations and maintain competitiveness in the aviation industry. The future of PSS will likely be shaped by innovations and regulatory advancements, ensuring that airlines adapt to changing passenger expectations while prioritizing safety and comfort. Continuous improvement in service delivery will be essential for success in this dynamic environment. Transformation, industry success and sustainability can only be achieved through collaborative efforts. IATA is working to develop and nurture partnerships to strengthen the end-to-end passenger experience by engaging airlines, governments, industry associations and strategic partners at global, regional and local levels, to identify common objectives, and areas to start or bolster existing collaborations.

Source: Bizz Buzz

Expert Predictions For TravelTech In 2025

Next year, there will be some changes when it comes to UK travel. The UK’s ETA is a digital requirement for visitors who do not need a visa for short stays. It is not a visa but an official “digital permission to travel.”

The system will apply first to travellers from countries like the United States, Canada, and Australia starting 8 January 2025. From 2 April 2025, EU nationals will also need an ETA before entering the UK.

This change introduces pre-travel checks to confirm that visitors are eligible to enter the country. It is designed to reduce delays and confusion when travellers arrive, particularly at border checks.

How Does The ETA Process Work?

It costs £10 for the application fee… Travellers must apply for an ETA either through an online form or the UK ETA app, and needs details such as passport information, personal data, and biometric details.

Most applications are processed from a few hours to about 3 business days. Once approved, the ETA will be valid for 2 years, or until the applicant’s passport expires, depending on which happens first. During this period, visitors can make multiple short trips to the UK, staying for up to 6 months at a time.

The ETA will be digitally linked to the traveller’s passport. Before departure, airline staff will confirm the status of an ETA, making check-in and boarding smoother for those who have already completed the process.

Why Is The ETA Being Introduced?

The ETA is modernising how visitors enter the UK. It allows for more advanced checks on travellers and confirms their details before they arrive in the country. Personal and biometric information collected during the application process will help authorities verify identities and prevent issues such as identity fraud.

This system is also expected to improve the overall experience at UK borders. Checking eligibility in advance can help with the long wait times, especially during peak travel seasons. Travellers will have way better entry processes that are reliable from next year, while border authorities can better manage the flow of people arriving.

The UK joins other countries and regions implementing similar systems. The European Union will introduce its ETIAS programme in 2025, which requires a similar online application and fee for short-term visitors.

Who Will Need An ETA, And Who Won’t?

Starting from 8 January 2025, visitors from non-European nations, including the US, Canada, and Australia, must obtain an ETA to enter the UK. These travellers account for millions of visitors every year and contribute heavily to the UK’s tourism sector.

From 2 April 2025, EU nationals will also need an ETA for short visits. Exemptions will apply to UK and Irish citizens, as well as travellers who already have valid UK visas or immigration statuses.

The government estimates millions of applications every year. Visitors from the US, Canada, and Australia contributed £8.8 billion to the UK economy in 2023. These countries are great contributions to the UK’s tourism and local businesses.

What Do Travellers Think About The ETA?

As much as the ETA intends on making travel processes smoother, some visitors have some worries. The new requirement and £10 fee could discourage younger or budget-conscious travellers. For those who travel often, there is also a worry about the loss of passport stamps, which many view as personal keepsakes.

Frequent travellers have also questioned the possibility of technical issues. If the system experiences glitches or delays, visitors could face unexpected problems when travelling.

TravelTech Expert Predictions

Digital entry requirements are becoming more common worldwide, and the UK’s ETA is now one of the places who will use these new technologies for travel. The introduction of the ETA next year is also an opportunity for TravelTech and travel companies to provide solutions as travellers seek convenience the more technology advances.

We’ve also asked experts what advancements we should expect to see from next year, and what they think the state of the industry will look like…

Andrew Bud, Founder and CEO, iProov

“The use of facial verification at border crossings will spread rapidly, speeding up passenger processing and enhancing security. Programs like Eurostar’s SmartCheck biometric system are already paving the way, allowing travellers to verify their identity with a simple glance or scan.

“Automated systems will optimise passenger flow, reduce congestion, and slash wait times while dramatically reducing the load on border officials. Privacy will be prioritised, with travellers opting in and data protected by decentralised identity technologies. This shift will usher in a new era of seamless and secure travel, making it easier for people to connect and explore the world with confidence.”

Ben Simmons, VP and Regional Head of Europe and Africa, IBS Software

“Imagine boarding a transatlantic flight and your favourite drink is ready and served, at check-in you bought comfortable lounge access during your transfer, your taxi at your destination knows you are on time and your hotel has held your room, knowing you will be checking in late.

“And, if anything unexpected happens along the way, your entire journey is serviced, not just your flight, with you left to pick up the pieces. Many of the world’s biggest airlines are ready to serve their customers in a more personal way, but preparing to do so isn’t easy on a bed of legacy technology. Airlines must approach modern airline retailing with the perspective of balancing long and short-term value.

“Balancing immediate value and long-term pay off with the upfront costs might mean an overhaul of legacy tech is worthwhile for new modern applications to be built on top of an updated technology stack. Alternatively, some airlines might opt to build further on their legacy technology to prioritise an early approach to retail, though this may cost them more later down the line. Regardless of the decision, understanding the levels of legacy technology, and how new retail applications will interact with the technology stacks is an essential beginning point on the retail journey.”

Nikita Longachev, Principle AI Engineer, Hospitable

“By 2025, short-term rental properties will feel less like simple holiday lets and more like intuitive, ever-present travel companions thanks to the advancement of AI. The days of waiting for a host’s reply or turning to the internet for recommendations will be replaced by smart, conversational systems that understand what guests need — even before anyone thinks to ask. Travellers will effortlessly arrange bookings, tweak room settings, and receive personalised suggestions on local hotspots, all through a natural, ongoing conversation with the property itself.

“For those managing these spaces, the benefits will be equally transformative. Instead of wrestling with search rankings, juggling maintenance schedules, or guessing which amenities might please incoming guests, hosts will gain a digital ally. AI will offer proactive recommendations on improving visibility, highlight areas in need of upkeep, and refine the on-site experience based on real-time feedback.

“This intelligence will go beyond typed words, interpreting images, videos, and even scanned receipts. Whether it’s suggesting enhancements after viewing a property walkthrough or neatly categorising expenses from a photo of a receipt, the technology will work quietly behind the scenes, making the entire operation feel more fluid and attentive.

“Rather than relying on fragmented tools or passive systems, properties will be dynamic, ever-learning environments that deliver truly personalised and frictionless experiences.”

George Toumbev, Chief Commercial Officer, NatWest Boxed

“The cost of living squeeze has put pressure on the travel industry to incentivise travellers with better value for money. This doesn’t just mean cheaper deals – it also includes more flexible payment options, as well as financial rewards and incentives.

“As a result, competition for travellers’ attention and trust will increase in 2025, as online travel operators (OTAs) boost their loyalty programmes and expand their payment options to attract bookings. While many players already offer split payment products like BNPL, we’ll also witness the rise of Save Now, Buy Later options that are more attractive to travellers who would prefer to save up for a large expense.

“Embedded finance will increasingly become the great leveller, allowing OTAs to compete against airlines and hotels with personalised financial offerings based on detailed customer data. By merging financial data with loyalty data, brands will deliver tailored offers, financing plans within the checkout process, and a better customer experience.”

Markus Feller, CEO, Like Magic

“A persistently tight labour market will continue to exert pressure across the hospitality sector throughout 2025. With research showing more people planning to travel over the coming 12 months, hotels of all sizes will face immense pressure to do more with less.

“To adapt, hoteliers will increasingly turn to automation to streamline tedious yet essential administrative tasks, reducing the need for human intervention. Hoteliers will also focus on automating key operational aspects, such as guest check-ins and housekeeping, while consolidating multiple systems into a single platform to optimise workflows.

“This will allow staff to focus on delivering the human touch that creates memorable stays. The industry will also embrace AI much more holistically, understanding that it has a part to play in every aspect of a hotel’s running. In doing so, this will untangle the complexity of connecting disparate data sources with cloud-based PMS systems.

“Profitability strategies are also evolving. While boosting revenue through upselling remains important, hoteliers will give greater thought to how tech and AI can be used to reduce costs without compromising on quality.

“Another key trend is the emergence of the ‘guest journey manager,’ a role dedicated to overseeing and monetising the entire guest experience. This reflects a broader shift in mindset within the industry, representing and understanding that guest satisfaction is a continuous journey, not a series of isolated interactions.

“Success in 2025 will depend on adaptability and a forward-thinking approach to technology. Hotels that successfully blend automation with personalised service, keeping the guest at the heart of their strategies, will be well-positioned to overcome workforce challenges and thrive in an increasingly competitive market.”

Ruth Whitehead, COO, eviivo

“Travel in 2025 will be less about ticking boxes and more about living stories, meaning independent and boutique hotels are poised to become the default choice for an increasing number of travellers seeking authentic and meaningful experiences. These properties offer something many of the big brands simply cannot — unique stays that create lasting connections and unforgettable memories.

“The next year will also likely mark a real sea change in how AI is deployed in the travel sector. For travellers, it’s going to become the ultimate concierge, micro-personalising journeys to reflect not just where they want to go, but also the values of an increasingly mindful and eco-conscious generation seeking more sustainable experiences. On the other side of the coin, we will see more property managers, airlines and travel agencies lean on predictive analytics to forecast demand, set dynamic prices and make better use of their budgets.

“The expectations of today’s tech-savvy travellers really are worlds apart from just a few years ago, and they continue to evolve rapidly. Three essentials are quickly becoming standard: contactless check-ins for added convenience, intuitive search functions that effortlessly connect travellers with their ideal room or service and seamless payment processes that make bookings hassle-free.

“With travellers favouring quieter, more mindful, hyperlocal retreats over crowded hotspots, accommodation providers must adapt or be left behind. And technology will be the driving force, enabling properties to deliver seamless personalisation, effortless functionality and genuinely meaningful hospitality.”

Michael McCartan, Vice President of EMEA, IDeaS

“Amid persistently high operating costs and rapid advancements in hospitality technology, the adoption of staffless services in hotels and serviced apartments will continue to gain momentum in 2025. From digital front desks and self-ordering systems to fully contactless self-service solutions, hotels are increasingly embracing seamless digital innovation to enhance guest experiences. This enables hoteliers to deliver personalized stays while optimizing operations and redeploying staff to focus on areas where human interaction adds the most value.”

“As the younger generation start to travel more, their preferences will continue to reshape the hospitality landscape. This socially-driven demographic seeks hotels that offer more than just a place to stay—they crave dynamic spaces that foster connection through in-house events, group activities, and curated experiences. To appeal to this market, hotels will need to rethink their marketing and communication strategies, tailoring them to align with this generation’s values. With purchasing decisions heavily influenced by social media trends and platforms like TikTok, it’s crucial for hotels to maintain a strong presence where these audiences interact. By embracing these shifts, hotels can position themselves as vibrant, engaging, and highly desirable destinations.”

“Hotels will increasingly partner with local suppliers to deliver not only a more sustainable offering but also a more authentic experience for travellers. This approach goes beyond simply sourcing local ingredients to localise a hotel’s food offering— but extends to incorporating locally crafted furniture, showcasing regional artwork, and fostering collaborations with nearby businesses like coffee shops and artisans. By incorporating local elements into their offering, hotels can create an authentic environment while supporting their communities and meeting the growing demand for meaningful, eco-conscious travel experiences.”

“Although cloud adoption has been a growing trend for years, 2025 will be a critical tipping point—any system not in the cloud risks becoming obsolete. For hoteliers still reliant on local networks, the time to switch is now. Cloud technology is no longer a luxury but an absolute necessity, offering scalability, resilience, and the ability to stay competitive in an increasingly digital-first industry.”

Craig Brightly, Global Director of Travel Sales, Trust Payments

“Payments technology needs to be at the forefront of minds for travellers experiences. Enabling the latest mobile payment options is an easy way for smaller merchants to speed
up the transaction process and increase customer satisfaction.

“For those in marketplaces, “tap on mobile, for example, provides security and encryption on par with EMV and is a low-maintenance and low-cost option for EMV-compliant platform, plus it enables more secure chip-base contact and contactless payments.

“Merchants will stand to benefit by offering travellers more control over their payment choices, allowing them greater ability to keep expenses within budget and offering security and peace of mind when they are enjoying their vacation.

“It’s important to create seamless checkout experiences to speed up the transaction process for customers on the go by accepting local payment methods and being ready for more off-season visitors. Merchants can capture more spend from cash-savvy international travellers by accepting at least one form of payment they carry and offering digitised payment experiences.”

Radha Vyas, CEO and Co-founder, Flash Pack

“By 2025, investment in travel tech is expected to focus on solutions that go beyond direct services, encompassing the entire travel journey. The industry will increasingly prioritise tools that enhance the broader travel experience, from advanced natural language search to leveraging zero-party data for hyper-personalised recommendations.

“These innovations won’t just improve convenience but will help to personalise itineraries, creating more meaningful and impactful travel experiences. For example, beyond trip planning, we foresee technology playing a significant role in cultivating community and building meaningful friendships among travellers.”

Paula Felstead, Chief Information Officer, HBX Group

“In tourism, generative AI (GenAI) and large language models (LLMs) are making a huge impact. GenAI excels in creating personalised content including bespoke itineraries, immersive destination marketing, and virtual experiences that inspire travellers before they book. Equally, LLMs like GPT-4 are transforming customer service, enabling chatbots and virtual assistants to handle complex queries with context-aware, aiming for human-like precision.

“In 2025, companies will refine their strategies to optimise the combination of artificial and human intelligence (HI). For example, designing a truly memorable trip often requires the kind of creativity, intuition, and empathy that only humans can provide. However, using AI frees up time for tourism professionals to work their magic.

“Additionally, it’s vital that AI models are trained to capture cultural nuances and reflect unique customer behaviours. This cannot be achieved without establishing a foundation of high-quality data to fuel AI models, so effective data management will be a priority for those wanting to create seamless guest experiences and maintain a competitive edge.”

Julian Hirst, EMEA Regional Director, Busbud.

“By 2025, the digitisation of ground transport will make sustainable travel easier, smarter, and more accessible.

“In Western Europe, online, connected ground travel is already the norm—travellers can book tickets, compare routes, and track their journeys from their phones. But in many parts of the world, much of the market is still offline. That’s where we’ll see the biggest change in 2025: the rollout of smarter, more integrated platforms that let users plan, book, and manage journeys in real time.

“AI will be central to this. It can process huge amounts of data, optimise routes, predict behaviour, personalise experiences, and improve efficiency—reducing delays and making travel simpler and better for everyone. The outcome? More people choosing sustainable options because they’re reliable, practical, convenient, and easy to use.

“As AI and smart infrastructure continue to evolve, we’re on the edge of a tipping point. Digital transformation will create a global transport system that’s more connected, resilient, and ready to tackle the challenges of climate change—while making sustainable travel the obvious choice for millions of people.”

Source: TechRound.

The Airline Industry in 2024: Trials, Jubilations, and Prospects for 2025

The year 2024 has been a landmark year for the airline industry, marked by a mix of challenges and triumphs that have shaped the trajectory of global air travel. As the sector rebounds from the turbulence of the pandemic years, new innovations and persistent obstacles continue to define its path forward. Here, we explore the highs and lows of the airline industry in 2024 and offer a glimpse into what 2025 may hold for travelers and stakeholders alike.

The Trials of 2024:

Operational Challenges

Pilot Shortages: Despite aggressive hiring campaigns, the industry has struggled to address the lingering pilot shortage exacerbated by mass retirements during the pandemic. Training pipelines, although robust, have been unable to keep pace with demand, leading to operational disruptions.

Rising Fuel Costs: Geopolitical tensions and supply chain issues pushed jet fuel prices to new heights, squeezing airline profit margins and prompting fare hikes that tested consumer patience.

Regulatory Pressures

Governments around the world intensified their focus on environmental regulations. The European Union’s Fit for 55 initiative, which targets a 55% reduction in greenhouse gas emissions by 2030, placed additional costs on carriers operating within its jurisdiction.

Noise pollution regulations in urban hubs like New York and London further complicated flight scheduling and airport operations.

Consumer Confidence and Economic Headwinds

Inflation and economic uncertainty impacted discretionary spending, causing fluctuations in demand for leisure travel. While business travel saw a modest recovery, hybrid work models continued to limit its full resurgence.

The Jubilations of 2024:

Technological Innovations

Sustainable Aviation: The successful rollout of electric regional jets on select routes marked a significant milestone. Airlines like United and EasyJet began operating hybrid-electric aircraft, reducing carbon emissions and proving the viability of sustainable aviation technology.

Supersonic Travel Revival: Boom Supersonic’s Overture aircraft achieved its first successful commercial test flight in early 2024, reigniting dreams of supersonic passenger travel and promising unprecedented connectivity for the global elite.

Passenger Experience Improvements

Airlines invested heavily in improving passenger experiences, with ultra-modern cabins featuring customizable spaces and improved in-flight connectivity becoming the norm.

Innovations like biometric boarding streamlined airport experiences, significantly reducing wait times and enhancing convenience.

Market Growth

Asia-Pacific emerged as the fastest-growing region for air travel, driven by rising middle-class incomes and a boom in intra-regional tourism. Budget carriers like AirAsia capitalized on this growth, expanding routes and increasing frequency.

Looking Ahead: Prospects for 2025:

As 2025 approaches, the airline industry stands at the cusp of transformative change:

Green Horizons

The industry is expected to make strides in meeting sustainability goals. The adoption of sustainable aviation fuel (SAF) is likely to expand, supported by government subsidies and increased production capacity.

Hydrogen-powered aircraft are slated for advanced testing phases, signaling a potential revolution in long-haul travel by the 2030s.

AI Integration

Artificial intelligence will play a larger role in predictive maintenance, route optimization, and customer service, enabling airlines to operate more efficiently and deliver tailored experiences.

Economic Recovery and Travel Boom

Analysts predict a strong rebound in leisure travel as global economies stabilize. Mega-events like the Paris 2025 World Expo and the Cricket World Cup in India are expected to drive significant international traffic.

Challenges to Watch

While innovation promises to reshape the industry, challenges such as cyber-security threats, geopolitical uncertainties, and continued workforce shortages remain pertinent.

2024 has been a year of resilience and adaptation for the airline industry. Its ability to navigate complex challenges while embracing technological advancements underscores its enduring relevance in a rapidly changing world. As we look to 2025, the promise of sustainable aviation, enhanced passenger experiences, and robust market growth inspires optimism. For travelers and industry players alike, the skies ahead are filled with opportunity.

Source: Breaking Travel News

Ghana set to be Visa free for Africans from January 2025

What you need to know:

  • The policy, set to take effect in early 2025, will make Ghana the fifth African country to open its borders to all holders of African passports thus ensuring regional integration.

Ghana is set to become the fifth African country to allow visa-free travel for all Africans, joining Rwanda, Seychelles, The Gambia, and Benin. This new policy, approved by President Nana Addo Dankwa Akufo-Addo, is expected to take effect by early 2025.

This decision is part of Ghana’s broader plan to simplify travel across Africa and strengthen connections between African countries. By introducing visa-free entry for all African nationals, Ghana aims to enhance regional integration and encourage greater collaboration across the continent.

President Akufo-Addo first committed to this policy during his keynote address at the Africa Prosperity Dialogues (APD) in January 2024. Speaking under the theme, “Developing Prosperity in Africa: Produce, Add Value, and Trade,” he emphasised the need for policies that simplify movement and strengthen ties among African nations. He said:

Many of you had to acquire a visa to come to this event. We made a special arrangement for this conference, reducing the visa acquisition fee by 50%, and we were thus able to receive your visa on arrival. The government of Ghana is committed to ensuring visa-free for all Africans, for all Africans travelling into our country, and the process has begun to get the policy implemented this year.

This new visa-free policy aligns with the goals of the African Continental Free Trade Area (AfCFTA), which has its headquarters in Ghana’s capital, Accra. AfCFTA’s vision is to create a unified African market by promoting the free movement of people, goods, and services across the continent. Albert Muchanga, Ghana’s Commissioner for Economic Development, Trade, Tourism, Industry, and Minerals at AfCFTA, commended this decision, calling it a significant step toward achieving this vision of a single African market.

On December 18, 2024, President Akufo-Addo granted executive approval for the policy, and communicated to key ministries the following day, as reported by Asaase News.

Source: The Citizen.

Dubai unveils 2025 retail calendar

Dubai, United Arab Emirates –  Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), has unveiled its 2025 Retail Calendar, featuring an incredible line-up of citywide events and activities to further enhance the retail landscape. The 2025 programme of festivals and events promises a continuous celebration of shopping, entertainment, and cultural experiences that will delight all interests, and visitors and residents of all backgrounds.

Aligning with the ambitious goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure, and make it the best city to visit, live and work in, the 2025 Retail Calendar programme builds on this vision with 18 unique events. Among them will be: the iconic Dubai Shopping Festival (DSF), the world’s longest-running retail festival; Dubai Summer Surprises (DSS), a great time to visit Dubai providing the ultimate in summer fun with citywide offers;  Ramadan in Dubai, a celebration of community and the spirit of togetherness, offering a seasonal backdrop of unique culinary experiences, retail offerings, and events; and Eid in Dubai, an important date in the Islamic calendar and celebrated by Muslims all over the world, with families customarily exchanging gifts and donating to the less fortunate during this time. Each of these events is specifically curated to cater to different preferences with personalised experiences for millions of residents and tourists around the world. 

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Driven by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to elevate the city’s position as a global events hub, the 2025 Retail Calendar is structured around a full year of carefully selected seasonal festivals and campaigns. In addition to catering to the interests of our citizens and residents, and reflecting the diverse population of Dubai, the calendar is aligned with the preferences of business travellers and leisure tourists. By enabling Dubai to make the most of the anticipated increase in visitor footfall over the coming year, this approach not only supports the growth of local businesses through essential partnerships with our key stakeholders, but also reinforces Dubai’s appeal as a premier shopping, tourism and entertainment destination, contributing to advancing the goals of the D33 Agenda.”

Returning for its fourth edition, the Dubai Esports and Games Festival (DEF) will take place from 25 April to 11 May 2025. With highlights such as the GameExpo, GameExpo Summit, Dubai Cosplay Championship, and Play Beyond, DEF further reinforces Dubai’s position as a global gaming hub, offering unparalleled gaming experiences, exciting esports tournaments, cutting-edge industry insights, and family fun events. The event features numerous citywide tournaments and activities, including education challenges, with engaging experiences allowing attendees to immerse themselves in various aspects of gaming and learning.

Dubai Fashion Season, a key pillar of the Retail Calendar, will engage fashion enthusiasts year-round. The Spring/Summer collection will be showcased in the first half of 2025, while the Fall/Winter collection will be showcased in the second half, highlighting Dubai’s position as a dynamic fashion hub and the No.1 city of global brands.

With participation from more than 1,000 brands and 4,000 outlets annually, the calendar is the first of its kind, aligning with industry needs and setting the foundation for the region’s retail approach. The calendar is also tailored to appeal to a diverse range of shoppers, providing targeted promotions and personalised shopping experiences that will contribute towards driving footfall and sales. 

DUBAI RETAIL CALENDAR 2025

Dubai Shopping Festival
– Date: 6 December 2024 – 12 January 2025
– About: The 30th edition of DSF is showcasing the very best of shopping, family-oriented events and entertainment that the city has to offer during a wonderful winter season, transforming Dubai into a hub of endless excitement and unforgettable adventures. The eagerly anticipated DSF season has kicked off with a stellar line-up of live music, enchanting experiences and extraordinary entertainment. The celebrations continue with only-in-Dubai citywide experiences and exciting events for everyone. For the latest news and announcements from Dubai Shopping Festival, visit www.visitdubai.com/whats-on/dsf and follow in real-time on social media @Dubaifestivals.

Chinese New Year
– Date: 24 January 2025 – 2 February 2025
– About: Grand festivities across Dubai will mark Chinese New Year, with an extensive programme of live entertainment events and exciting offers. Spectacular fireworks, cultural performances, exclusive culinary offerings, and shopping promotions are all part of the annual line-up.

DSF Final Sale
– About: Shoppers will have one last chance to snap up their favourite buys during DSF, with stores and malls around the city gearing up for a final weekend of unbeatable deals. The DSF Final Sale will feature reductions of 25% to 90% at more than 3,000 outlets across Dubai, giving savvy shoppers the ultimate opportunity to snap up the season’s last available items at a bargain. The mega weekend of shopping is also the last chance for mall visitors to enter citywide shopping promotions and raffle draws to win big prizes and take home huge rewards.

Dubai Fashion Season 
– Date: Q1 and Q2 2025 (Spring/Summer Collection Launch)
          Q3 and Q4 2025 (Fall/Winter Collection Launch)
– About: Dubai Fashion Season positions Dubai as a destination that offers the most up-to-date shopping trends. Consumers have the opportunity to be the first ones in the region to own looks that are fresh ‘off the runway’ for spring and summer, including at some of the city’s world-class malls.

Ramadan and Eid in Dubai
– Date: 28 February 2025 – 6 April 2025
– About:  Inspired by the spirit and values of the Holy Month of Ramadan, this cultural initiative encourages local community and visitor participation in the month of reflection and self-discipline, through various activities based on Islamic values, heritage and tradition. Ramadan in Dubai has become an opportunity to promote cross-cultural understanding and offer non-Muslim residents and visitors the opportunity to learn more about the Islamic and Emirati ways of life, at a time when the city comes alive with community events, light art installations, night markets, a vast selection of dining including special menus at Ramadan tents, and incredible retail offers including wonderful gifting ranges for the season. The city remains fully open to welcome everyone across every experience in Dubai, with an added season of festivity that makes the city sparkle.
– Marking the end of Ramadan, the city unites with a sense of generosity and sharing to celebrate Eid Al Fitr. Bright lights and decorations dazzle at every corner, while families and friends come together over delicious feasts. Shop for special sales, book unbeatable staycation packages and experience all the fun of this holiday.

The Great Online Sale
– About: Shoppers should stay tuned for the announcement of a three-day exclusive online shopping event. This highly anticipated sale will feature unbeatable markdowns ranging from 30% to 95% on everything from clothing and luxury beauty products to electronics and more. Keep an eye out for the launch date to make the most of these incredible deals. 

Dubai Esports and Games Festival
– Date: 25 April 2025 – 11 May 2025
– About: Enhancing Dubai’s position as a global gaming hub, the Esports and Games Festival features 17 days of action-packed events and activities across the city. Visitors can enjoy gaming experiences, exciting esports tournaments, and cutting-edge industry insights. Exciting education initiatives will kick off in schools starting January 2025, followed by special education days at GameExpo on 7 and 8 May 2025. Dubai’s biggest B2B gaming event, the GameExpo Summit, will take place on 7 and 8 May 2025, followed by the GameExpo event from 9 to 11 May at the Dubai World Trade Centre in Zabeel halls 2 and 3.

3-Day Super Sale (3DSS)
– Date: Edition 1: May 2025; Edition 2: November 2025
– About: Dubai is committed to maintaining its prominent global standing as a premier shopping destination, and one of the initiatives that reinforces this goal is the 3-Day Super Sale. Each edition is held exclusively over one weekend, and is designed to attract shopping enthusiasts and boost tourism by offering reductions ranging from 25% to 90% on a wide range of items, including clothing, shoes, accessories, electronics, furniture, homeware, and even groceries.

Eid in Dubai (Eid Al Adha)
– Date: 2 – 8 June 2025
– About: Eid Al Adha in Dubai is a special time for togetherness, celebration, and the joy of giving. From family-friendly festivities to fantastic deals and offers that capture the spirit of the holiday, Dubai comes alive during Eid. The city offers incredible markdowns at malls, delicious meal deals across restaurants, and dazzling live entertainment, including fireworks and concerts that bring people together. Both residents and visitors can immerse themselves in the city’s rich culture and traditions, making Eid Al Adha a time to connect, share, and embrace traditions.

Dubai Summer Surprises
– Date: 27 June 2025 – 31 August 2025
– About: Discover thousands of offers and fun things to do with Dubai Summer Surprises (DSS). Residents and visitors to the city can expect to find world-class shopping, incredible offers, amazing entertainment and dining, and new and exciting activities throughout the city. Summer is the best time for value in Dubai, with thousands of offers, and surprises that will delight, thrill and excite visitors of all ages. In a city built for all seasons, there is something for everyone to enjoy.

Back To School
– Date: 4 – 28 August 2025
– About: Back to School is an exciting time of year, when parents can share in their children’s enthusiasm for updating school looks and accessories for the new school year. This key shopping period positions Dubai as a great place to do back-to-school shopping, as the city’s retailers offer attractive shopping promotions, especially for the season, and also encourage parents to spend time with their children while teaching them smart shopping habits.

DSS Final Sale
– Date: August 2025
– About: The highly-anticipated DSS Final Sale features further reductions and incredible savings of up to 90% across several leading lifestyle, beauty, electronics and fashion brands across Dubai.

Dubai Home Festival
– Date: 3 – 16 October 2025
– About: This festival provides fantastic savings on a range of home furnishing products, appealing to everyone looking to furnish their homes or upgrade their décor. The homewares segment will be activated through a series of special promotions at home stores across the city. Previous editions have even offered chances to win everything from incredible home make-overs to winning an apartment.

Festival of Lights in Dubai (Diwali)
– Date: 17 – 26 October 2025 
– About: The Festival of Lights is a time for reflection, family, and spreading positivity. The festival is a period for gift-giving, with many of Dubai’s top retailers offering exciting shopping promotions on gold and jewellery, bridal wear, fashion accessories, and home décor. The shopping malls and entertainment destinations put on a series of festive-themed events and activities that light up the city. It’s also a wonderful time to visit Dubai, especially for those on stopovers or looking to experience the city’s vibrant culture and rich gastronomy.

Dubai Fitness Challenge
– Date: 1 – 30 November 2025
– About: The Dubai Fitness Challenge is a citywide movement promoting a healthier, more active lifestyle for all. Friends, families, visitors, colleagues, and communities commit themselves to 30 minutes of exercise for 30 consecutive days.  It features an action-packed public engagement programme aimed at all ages and fitness levels, including fitness events, classes, and sporting activities, plus exciting deals and promotions across a wide range of retail, sports, and fitness providers, and healthy F&B concepts. Dubai Fitness Challenge’s flagship events include Dubai Run, Dubai Ride and Dubai Stand Up Paddle, all providing participants with unique Dubai fitness experiences in iconic locations. 

Eid Al Etihad Celebrations (UAE National Day)
– Date: 1 – 3 December 2025
– About: A tribute to the formation of the UAE, its unity and continued growth, the Eid Al Etihad celebrations consist of three days of festivities, including special retail promotions, fireworks displays, and activations all over Dubai, to honour the nation and its people.

Visit @DubaiFestivals on social media channels for more information.

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About Dubai Department of Economy and Tourism (DET)
With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, Dubai Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators, in line with the goals of the Dubai Economic Agenda, D33, which aims to double the size of the emirate’s economy and consolidate its position among the top three global cities over the next decade.

Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to visit, live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.
 
DET is the principal authority for planning, supervising, developing and marketing Dubai’s business and tourism sectors. It is also responsible for licensing and classifying all types of businesses, including hotels, tour operators and travel agents. DET’s portfolio includes Dubai Economic Development Corporation (DEDC), Dubai Business Registration and Licensing Corporation (DBLC), Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), Dubai SME, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Dubai Festivals and Retail Establishment (DFRE) and Dubai College of Tourism (DCT). 

About Dubai Festivals and Retail Establishment (DFRE)
Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the city’s positioning as a world-class tourism destination with year-round family entertainment, shopping, and events.

Source: Dubai DET

Brussels Airlines Expands Flights to Africa: 10% More Frequencies for Summer 2025

Brussels Airlines will increase its flights to Sub-Saharan Africa during the summer 2025 season, reaching 56 weekly frequencies, representing a 10% increase compared to the same period in 2024. According to the airline, this expansion will be made possible by the addition of an eleventh long-haul aircraft in June 2025, allowing for the strengthening of several key routes in the region.

Among the main changes, connections to Nairobi (Kenya) and Accra (Ghana) will operate with daily flights. Additionally, Banjul (Gambia), Freetown (Sierra Leone), and Conakry (Guinea) will have additional frequencies. Meanwhile, Dakar (Senegal) and Abidjan (Ivory Coast) will feature more direct flights, eliminating intermediate stops.

The current fleet of Brussels Airlines consists of 10 Airbus A330-300s, 15 A319s, 16 A320s, and 6 A320neos.

Increase in frequencies to Kinshasa

Kinshasa, the capital of the Democratic Republic of Congo, will be one of the main beneficiaries of this expansion. Starting in March 2025, the route will feature daily direct flights. Currently, Kinshasa is connected five times per week with direct flights and twice per week with a stopover in Luanda (Angola). The airline highlights that this change not only enhances passenger comfort but also improves sustainability and reduces potential operational delays.

“Kinshasa is, without a doubt, our flagship route. The history of aviation in Belgium began almost 100 years ago with the ambition to connect Kinshasa and Brussels by air. Enhancing this route to a daily nonstop connection demonstrates our unwavering commitment to the Democratic Republic of Congo,” said Dorothea von Boxberg, CEO of Brussels Airlines.

Route reconfiguration for Luanda

The airline will cease flights to Luanda starting March 25, 2025, consolidating these connections within the Lufthansa Group.

The German airline will handle the route with three direct weekly flights between Frankfurt and the Angolan capital. Passengers affected by this transition will be rebooked on Lufthansa flights.

Expansion towards the future

In addition to its network in Sub-Saharan Africa, Brussels Airlines maintains two long-haul destinations in the United States: New York (JFK) and Washington DC (IAD). The company plans to expand its long-haul fleet to 13 aircraft by 2027 and introduce a new cabin with improvements in Business, Premium Economy, and Economy classes.

With these changes, Brussels Airlines aims to strengthen its position in the long-haul market, especially in Africa, a region that has been key in the history of Belgian aviation.

According to data obtained by Aviacionline through Cirium, Brussels Airlines ranks 17th among airlines serving the Europe – Africa market, with an offering of 138,000 seats and 487 flights in December.

Source: Aviacionline.

Top 10 busiest international flight routes from Africa in 2024

Even though Africa represents a small portion of the global air market, it’s a vital link connecting regions like Europe, the Middle East, and Asia. The Cairo–Jeddah route claims the top spot with over 5.4 million scheduled seats.

Top 10 busiest international flight routes from Africa in 2024

Top 10 busiest international flight routes from Africa in 2024

Africa’s aviation industry is growing fast, thanks to the rising need for better connections both within the continent and to the rest of the world. Even though Africa represents a small portion of the global air market, it’s a vital link connecting regions like Europe, the Middle East, and Asia.

A big part of this growth comes from booming trade, business, and tourism. Some routes have now become extremely busy, reflecting just how connected Africa has become.

According to OAG Aviation’s 2024 Busiest Flight Routes Report, the Cairo–Jeddah route claims the top spot with over 5.4 million scheduled seats. Close behind is the Cairo–Riyadh route, which serves more than 3.1 million seats.

Similarly, the Cairo–Riyadh route follows closely, serving 3,151,116 seats. These routes exemplify Africa’s ability to connect major travel hubs across the Middle East and beyond.

Top 10 busiest international flight routes from Africa in 2024

Top 10 busiest international flight routes from Africa in 2024

These routes highlight Africa’s role as a bridge between major hubs in the Middle East and beyond. The report defines “busiest routes” as those with the most airline seats available in both directions, with data compiled from OAG’s monthly reports throughout the year. This provides a comprehensive view of route performance and emerging trends in international aviation.

Airlines like Ethiopian Airlines, Emirates, EgyptAir, and South African Airways dominate these busy routes. Ethiopian Airlines, for example, has turned Addis Ababa into a top hub, connecting Africa to the rest of the world.

RankRouteRoute NameSeats
1CAI-JEDCairo – Jeddah5,469,274
2CAI-RUHCairo – Riyadh3,151,116
3CAI-DXBCairo – Dubai1,919,742
4CAI-MEDCairo – Madinah1,844,795
5CAI-KWICairo – Kuwait1,709,668
6ALG-CDGAlgiers – Paris CDG1,393,359
7ADD-DXBAddis Ababa – Dubai1,177,914
8ORY-RUNParis Orly – St Denis1,085,706
9CAI-DOHCairo – Doha1,044,048
10ALG-ORYAlgiers – Paris Orly1,021,577

Africa’s growing middle class and improved tourism infrastructure are driving even more demand for air travel. But it’s not all smooth sailing. The sector still faces challenges like high fuel prices, limited intercontinental flights, and tricky regulatory hurdles.

High fuel costs, limited intercontinental routes, and regulatory barriers pose hurdles to seamless growth.

The potential is huge, Africa’s skies are getting busier, and the continent is on its way to becoming a major player in international air travel.

Source: Business Insider

Zambia Expands New Visa-Free Travel to Fifty Three More Countries, Strengthening Southern Africa’s Tourism Leadership in 2024

Friday, December 20, 2024

Zambia has taken a monumental step in Southern African tourism by announcing the waiver of visa requirements for nationals of 53 additional countries. Starting January 1, 2024, this initiative builds upon the country’s successful 2022 policy that removed visa requirements for key tourism markets. With this development, Zambia solidifies its reputation as a regional leader in progressive tourism policies.

Expanding Visa-Free Access

The new visa policy, formalized through Statutory Instrument No. 78 of 2024, expands the list of visa-exempt countries to 167. This move reflects the Zambian government’s commitment to fostering international tourism and aligning with global trends for increased mobility.

President Hakainde Hichilema’s administration supports this policy with advanced border security measures, including a new passenger information system and the deployment of over 900 additional immigration staff. Furthermore, new immigration control points are being established nationwide to manage the anticipated rise in visitor numbers effectively.

Balancing Openness with Security

Zambia’s approach blends open-border policies with enhanced security, setting a standard for sustainable tourism growth. This policy shift aligns with the African Union’s vision for increased mobility across the continent and the broader objectives of the African Continental Free Trade Area (AfCFTA).

Tourism leaders like Jillian Blackbeard, CEO of Africa’s Eden, commend Zambia’s efforts. Blackbeard noted that the country’s progressive stance demonstrates a deep understanding of the tourism sector’s needs. She emphasized that Zambia’s successful 2022 visa waiver program had already proven the transformative power of such policies in boosting tourism accessibility.

Regional Developments: South Africa Follows Suit

Zambia’s strides in visa liberalization have influenced neighboring countries, with South Africa introducing its own measures to attract tourists from key markets like China and India. Scheduled to launch in January 2025, South Africa’s Trusted Tour Operator Scheme (TTOS) will streamline visa processes by allowing vetted tour operators to expedite visa applications for large tour groups.

TTOS aims to address challenges such as processing delays and language barriers, which have previously deterred tourists from these growing markets. By reducing red tape, South Africa hopes to capitalize on the potential of these key tourism markets, further enhancing its regional competitiveness.

Contrasting Policies in the Region

While Zambia and South Africa are advancing in visa liberalization, Namibia is moving in the opposite direction. Namibia recently announced new visa requirements for 31 countries, including major tourism markets, effective April 1, 2025. The decision has raised concerns among tourism experts, as it coincides with Namibia’s efforts to boost international air access through its “Air Connect Namibia” initiative.

David Frost, CEO of SATSA, the voice of inbound tourism in South Africa, expressed concerns about Namibia’s decision. He pointed out that introducing visa fees of N$1,600 (approximately US$88) for non-African Union visitors could negate the benefits of enhanced air connectivity. Frost contrasted Namibia’s policy with Zambia’s open-door approach, which he described as a clear example of how visa liberalization can drive tourism growth.

Economic and Tourism Impacts

Zambia’s progressive visa policy is expected to generate significant benefits for its tourism industry and economy:

  • Increased Visitor Numbers: The expanded visa-free access will attract travelers from a broader range of countries, boosting tourism revenue.
  • Regional Leadership: Zambia positions itself as a top choice for tourists exploring Southern Africa, offering ease of entry and rich cultural and natural attractions.
  • Investment and Collaboration: The policy aligns with the African Union’s goals, fostering regional cooperation and economic integration.

Meanwhile, Namibia’s restrictive policies may deter international visitors, undermining efforts to enhance its tourism infrastructure.

Global Implications for Travelers

For international travelers, Zambia’s visa liberalization simplifies travel planning and reduces costs, making it an attractive destination for adventure and cultural tourism. The policy sets an example for other nations seeking to balance openness and security while leveraging tourism for economic growth.

Conversely, Namibia’s stricter visa rules highlight the importance of aligning policies with broader tourism strategies. The disparity in approaches among Southern African nations underscores the need for cohesive regional frameworks to attract and retain global travelers.

Leading the Way in Southern Africa

Zambia’s continued efforts to liberalize its visa policies reaffirm its role as a leader in Southern African tourism. By adopting a balanced approach that enhances accessibility while maintaining border integrity, the country sets a benchmark for sustainable tourism development.

South Africa’s initiatives, such as the TTOS, further strengthen the region’s appeal, demonstrating how progressive policies can drive growth and foster regional cooperation. Together, these efforts position Southern Africa as a hub for international tourism, offering diverse experiences and welcoming policies for global travelers.

Looking Ahead

As Zambia implements its expanded visa policy, its success will likely influence other nations to reconsider their tourism strategies. By prioritizing openness and security, Zambia provides a roadmap for sustainable tourism growth in Africa and beyond. The contrasting approaches of Zambia, South Africa, and Namibia highlight the varying impacts of visa policies on tourism, offering valuable insights for global travel and tourism stakeholders.

Source: Travel And Tour World