Travelport, a corporate member of the Kenya Association of Travel Agents (KATA), in partnership with Kenya Airways, recently hosted a group of Kenyan travel consultants on a familiarization trip to Cape Town, South Africa. The initiative was designed to deepen agents’ destination knowledge while offering them first-hand experiences to share with their clients.
The consultants explored some of Cape Town’s most celebrated attractions. From hiking up the iconic Table Mountain to strolling through the bustling V&A Waterfront, the itinerary showcased both adventure and culture. The group also visited the penguin colony at Boulders Beach and travelled to Cape Point, where the Atlantic and Indian Oceans meet.
Other highlights included a stop at an ostrich farm, the scenic Chapman’s Peak drive, and the colorful streets of the historic Bo-Kaap district. Each experience provided the consultants with insights into Cape Town’s unique offerings, from natural wonders to cultural heritage.
Familiarization trips are a key tool in equipping travel consultants with the expertise needed to recommend destinations confidently. By seeing and experiencing the attractions first-hand, agents are better positioned to craft authentic itineraries and deliver personalized advice to clients.
For KATA, the trip underscores the importance of strategic industry partnerships. Collaborations such as this empower travel consultants with practical knowledge, enhance professionalism across the sector, and ultimately inspire excellence in service delivery.
As the travel industry continues to recover and innovate, initiatives that combine training with memorable experiences will remain central to building a strong, competitive tourism sector in Kenya.