African Tourism Rebound Gathers Pace as Arrivals Surge Across the Continent

Africa’s tourism sector is posting some of its strongest numbers in years, with fresh data from East and Southern Africa this month pointing to a broad-based recovery that is reshaping economies, job markets and destination strategy across the region.

Zanzibar leads with an 18% August jump

Zanzibar recorded an 18 percent increase in tourist arrivals in August, welcoming 124,481 visitors, up from 105,506 a year earlier. According to tourism officials, Europe remained the dominant source market, accounting for 72,304 visitors or 58.1 percent of all arrivals, while Africa followed with 24.5 percent and Asia with 11.5 percent. Italy, the UK, Germany, France and Kenya rounded out the top five source countries. Visitors are also staying longer, with the average stay holding at eight days and more than 83 percent of visitors staying between one and nine days. A local economist attributed the growth to sustained infrastructure investment and continued peace and security on the islands.

Kenya’s arrivals climb 15.3%, tourism now worth 7% of GDP

Kenya’s tourism sector also had a standout year. The Ministry of Tourism and Wildlife’s August 2026 report showed international arrivals rising 15.3 percent to 2.79 million in FY2025/26, up from 2.42 million the previous year, adding roughly 370,000 visitors. Domestic tourism grew in tandem, with resident bed-nights up 13.8 percent to 5.7 million, aided by the government’s “Tembea Kenya” campaign encouraging local travel. Officials say the sector now contributes approximately KSh1.2 trillion to the economy — about 7 percent of GDP — and supports an estimated 1.7 million jobs, more than 8 percent of national employment. The ministry credited stronger destination marketing, new airline routes and Kenya’s electronic travel authorization system for the gains, while noting that budget absorption for tourism projects fell to around 60 percent, a challenge officials say could slow further infrastructure gains.

South Africa: 5.58 million visitors in H1 2026, African arrivals outpacing overseas markets

South Africa’s numbers reinforce the continent-wide trend. Between January and June 2026, the country welcomed 5,584,473 international tourists, a 12.3 percent year-on-year increase. Notably, arrivals from other African countries grew even faster, at 14.3 percent, while overseas tourism expanded 5.6 percent. Analysts point to South Africa’s established airport, hotel and conference infrastructure across Johannesburg, Cape Town and Durban as a platform for growth beyond leisure travel, increasingly positioning the country to compete for business and incentive tourism as well.

Mauritius eyes the Gulf after a 10.5% jump in Middle East arrivals

Mauritius is banking on the Middle East to diversify its visitor base. Data from the Mauritius Tourism Promotion Authority showed Middle East arrivals rising about 10.5 percent between January and July 2026 compared with the same period in 2025. Following the increase, the authority plans to join the Arabian Travel Market in Dubai alongside roughly 20 Mauritian tourism sector partners, part of a push to build deeper Gulf connections. Air links are already substantial: more than 20 weekly flights currently connect the Gulf to Mauritius, largely via Dubai and Jeddah. Officials see the Middle East as a way to reduce reliance on Mauritius’s traditional European markets.

A regional pattern emerges

Taken together, the figures point to a consistent story: African destinations are not just recovering post-pandemic demand but actively diversifying their source markets — Zanzibar deepening its European base while gaining African visitors, Kenya balancing international growth with a domestic tourism boom, South Africa drawing more visitors from within the continent, and Mauritius pushing hard into the Gulf. With major trade events like the Arabian Travel Market in Dubai this month, and tourism ministries citing improved air connectivity, digital visa systems, and infrastructure investment as key drivers, the region appears positioned for continued growth into the final quarter of 2026 — though officials in Kenya and elsewhere caution that budget execution and infrastructure delivery remain the key risks to sustaining momentum.

East Africa Is Becoming One of Africa’s Strongest Aviation-Growth Stories

East Africa is emerging as one of the strongest aviation-growth regions in Africa, with airline capacity expanding faster than the continental average and a series of new international connections strengthening links between the region, Asia, and the Middle East.

The shift is reflected in the latest WTM Africa industry data, which puts Eastern Africa’s aviation-capacity growth at 24.3%. That compares with a 13.7% increase across Africa, making Eastern Africa one of the clearest growth markets in the continent’s aviation network.

The expansion is being led by the region’s two largest aviation markets, Ethiopia and Kenya, while destinations such as Zanzibar are attracting additional international connectivity.

Eastern Africa Outpaces the Continent

Africa’s scheduled airline capacity reached 182.4 million departure seats in the first 10 months of 2026, up 13.7% from the comparable period in 2025.

International capacity accounted for 129.5 million seats, representing an 18.6% increase. Eastern Africa recorded approximately 46.5 million departure seats, with capacity growing by 24.3%.

The regional performance is particularly significant because growth is not evenly distributed across the continent. Central and Western Africa recorded no growth in aviation capacity over the period covered by the report.

The figures point to a concentration of aviation expansion in markets that already have established international gateways and growing tourism and business-travel demand.

Ethiopia and Kenya Drive the Expansion

Ethiopia recorded approximately 17 million departure seats, representing a 31.2% increase, while Kenya recorded 10.2 million seats, up 22.3%.

The two markets are important not only because of their domestic travel demand but because of the connecting traffic they handle.

Addis Ababa and Nairobi serve as major gateways into Eastern Africa and provide connections between African markets and long-haul destinations in Europe, Asia and the Middle East.

For airlines, that hub function provides a larger addressable market than traffic originating in a single country. For travel agencies, it creates additional routing options for passengers traveling between multiple African destinations.

Addis Ababa Expands Its Continental Role

Ethiopia’s particularly strong capacity growth is reinforcing Addis Ababa’s position as one of Africa’s principal aviation hubs.

Addis Ababa Bole International Airport handled about 2.29 million available seats in July 2026, making it the continent’s second-largest airport by scheduled airline capacity that month.

Its traffic mix also demonstrates the airport’s role beyond the Ethiopian market. Around 46% of its capacity was intra-African, while 44% was intercontinental.

That combination allows Addis Ababa to function simultaneously as an African regional gateway and as a bridge between the continent and overseas markets.

The strengthening of China–Addis Ababa connectivity adds another dimension to that network, particularly as African tourism and business markets seek stronger links with Asia.

Nairobi Remains a Key Regional Gateway

Kenya’s 22.3% capacity growth places the country among the major contributors to Africa’s aviation expansion.

Nairobi’s role is particularly important for East Africa because Jomo Kenyatta International Airport connects Kenya’s domestic and regional markets with a substantial long-haul network.

The combination of international airlines, regional carriers and connections into neighboring countries gives Nairobi a role in distributing passengers beyond Kenya itself.

For the travel trade, that connectivity supports itineraries that combine Kenya with Tanzania, Uganda, Rwanda and other destinations in the region rather than treating each market as a separate long-haul journey.

Zanzibar Attracts More International Capacity

The growth story is also visible at destination level.

Zanzibar has attracted increased attention from international airlines, with carriers including Qatar Airways and EgyptAir strengthening the island’s connections. The expansion adds to Zanzibar’s established links with major international aviation markets and increases the number of ways travelers can reach the destination.

The island’s position within the wider East African tourism circuit also gives the additional capacity significance beyond Zanzibar itself. International visitors can combine beach tourism with safaris and other experiences on mainland Tanzania and in neighboring East African markets.

For airlines and travel sellers, this creates opportunities to build more varied regional itineraries around the additional international access.

Asia Becomes More Accessible Through East Africa

The expansion is not confined to Europe and the Middle East.

China–Addis Ababa connectivity is strengthening the eastern side of Africa’s international aviation network, giving travelers from Asian markets another major African gateway.

Addis Ababa’s existing hub structure means additional long-haul connections can feed into a wider network of African destinations rather than serving Ethiopia alone.

That matters commercially for inbound tourism because connectivity is one of the practical constraints on selling multi-country African itineraries. A traveler arriving through one major gateway needs reliable onward connections if the journey is to extend beyond the first destination.

Capacity Growth Creates More Options for the Trade

For travel agencies, the significance of the numbers is ultimately in the additional combinations they make possible.

More seats, additional frequencies, and new international routes give agents more options when constructing itineraries, particularly for passengers combining several African destinations.

The expansion can also change how destinations are packaged. A market that previously required a less convenient connection may become easier to include when an airline adds a direct service or when a regional hub increases its connecting capacity.

That makes airline capacity a distribution issue as much as an aviation statistic.

East Africa’s Aviation Network Is Getting Denser

The 24.3% growth in Eastern Africa therefore sits within a broader change in the region’s aviation geography.

Ethiopia is expanding at more than 30%, Kenya at more than 20%, while Zanzibar is attracting additional international links. At the same time, Addis Ababa and Nairobi continue to provide the region’s strongest hub infrastructure.

The result is a denser network connecting East Africa internally and with major markets outside the continent.

With Eastern Africa growing almost twice as fast as Africa’s overall aviation-capacity rate, the region is increasingly standing out as one of the continent’s principal aviation-growth stories — not simply through more seats, but through the expansion of the routes, hubs and connections that determine how travelers move across Africa.

AI Is Becoming a Travel-Distribution Issue, Not Simply a Marketing Trend

Artificial intelligence is moving deeper into the travel distribution chain, with a new WTM Africa industry report finding that 72% of Gen Z travelers surveyed now use AI to plan their trips.

The finding shifts the conversation beyond whether travel companies should use AI for marketing. It raises a more fundamental question: can their products, prices, and inventory be understood and surfaced by the systems travelers are increasingly using to make decisions?

The 2026 Africa Travel & Tourism: State of the Industry Report, released by Africa Travel Week and RX Africa, identifies AI-driven distribution as one of the structural forces reshaping the continent’s tourism industry. The report says operators without machine-readable inventory risk becoming invisible before the customer reaches the booking stage.

For travel agencies, that puts greater weight on the quality of the information sitting behind their digital presence. Website content, destination descriptions, product details, availability, pricing, reviews and other structured information can increasingly determine how easily digital planning tools understand what an agency actually sells.

That is different from traditional digital marketing, where the objective is largely to attract a traveler to a website, social-media page or campaign.

AI-assisted planning can instead act as an intermediary between the traveler and the travel supplier. A traveler may describe a destination, budget or type of experience and expect a digital tool to identify suitable options. The commercial question then becomes whether an agency’s products are sufficiently clear, current and accessible for those systems to interpret.

The development comes as Africa’s tourism market expands. The WTM Africa report says the continent received 81 million international visitors in 2025, an 8% increase and the fastest regional growth globally. Aviation capacity rose 13.7% to 182.4 million departure seats, although growth was uneven: Eastern Africa recorded a 24.3% increase in aviation capacity while Central and Western Africa recorded no growth.

The scale of the market makes digital discoverability increasingly relevant to distribution. As more travelers use AI during the research and planning stages, being present online may no longer be enough. Travel businesses also need to make the information they publish usable by the systems through which customers increasingly discover travel products.

Olivia Gradidge, Marketing Manager at WTM Africa and ILTM Africa, said the report examines themes including “trust, AI and travel tech, traveler psychology, sustainability and authenticity.”

The report was commissioned to Big Ambitions, RX Africa’s content, communications and marketing agency, and includes contributions from more than 25 industry leaders, academics and practitioners across the continent.

For travel agencies, the implication is relatively practical: maintaining accurate digital information is becoming part of distribution readiness. An itinerary that exists in an agency’s internal system but is poorly described online may be harder for an AI planning tool to identify than one with clear product information, current prices, destinations, inclusions and booking pathways.

That does not make conventional marketing obsolete. It adds another layer to it.

The WTM Africa report describes the broader shift as one from aspiration towards verification, with operators increasingly required to provide proof of access, trust, sustainability and welcome.

In that environment, AI is becoming less a question of whether a travel company has an AI strategy and more a question of whether its underlying product information is ready for the next generation of travel distribution.

Source: traveldailynews.com

Aviation Africa Summit Nairobi: African aviation industry renews push for open skies

African aviation stakeholders have renewed calls for faster implementation of the Single African Air Transport Market (SAATM) and greater liberalization of the continent’s airspace as the 10th Aviation Africa Summit and Exhibition concluded in Nairobi.

The two-day summit, held on September 9–10 at the Sarit Expo Centre, brought together governments, aviation regulators, airlines, airports, industry associations and other aviation stakeholders to discuss the development of the continent’s air transport sector. The International Air Transport Association (IATA) was among the international industry organizations represented at the summit.

Discussions at the summit focused on SAATM, aviation infrastructure, connectivity, digital innovation, safety, skills development and the regulatory environment, with participants examining measures to strengthen the continent’s aviation sector.

Kenya’s Prime Cabinet Secretary Musalia Mudavadi called for stronger regional cooperation and accelerated implementation of SAATM, saying aviation was central to Africa’s economic integration.

“Aviation is not just a means of transportation. It is an enabler of trade, tourism, investment, healthcare, education, humanitarian assistance and cultural exchange.”

Mudavadi said African countries needed to address the barriers that continue to limit connectivity between markets on the continent, including regulatory restrictions and infrastructure challenges.

The call was echoed by RwandAir Chief Executive Officer Yvonne Makolo, who urged African governments to move from commitments towards practical implementation of the continent’s open-skies agenda.

Makolo said African aviation needed stronger cooperation between governments and industry players to realise the objectives of SAATM and improve connectivity across the continent.

The discussions also highlighted the continued gap between Africa’s geographical proximity and the availability of direct air connections between its cities.

The summit brought together representatives from across the aviation value chain, including airlines, airports, regulators, manufacturers, aviation service providers and industry associations. The Kenya Civil Aviation Authority (KCAA) hosted the 2026 edition in Nairobi.

The Kenya Association of Air Operators (KAAO) participated as an official supporting association, with the summit forming part of its industry engagements on the development of Kenya’s aviation sector.

The program also covered aviation safety and security, flight operations, air transport, air navigation services, maintenance, emerging aviation technologies, and digital innovation.

The summit is part of the Aviation Africa series, which brings together African and international aviation stakeholders for discussions on policy, investment, technology and the future development of the continent’s aviation industry.

Kenya push for stronger regional integration at Aviation Africa Summit in Nairobi

Kenya has called for stronger regional integration and accelerated modernization of aviation infrastructure as it hosts the 10th Aviation Africa Summit and Exhibition in Nairobi.

Prime Cabinet Secretary and Cabinet Secretary for Foreign and Diaspora Affairs, Musalia Mudavadi, officially opened the two-day summit at the Sarit Expo Centre, bringing together aviation leaders, policymakers, regulators and industry players from Africa and beyond.

Hosted by the Kenya Civil Aviation Authority (KCAA), the summit is being held under the theme, “Breaking the Mould: Finding Solutions to the Key Challenges Hindering Africa’s Aviation Industry.”

Mudavadi said aviation remains a critical driver of economic growth, trade, tourism, investment and regional integration, but warned that redundant regulatory and structural barriers continue to limit intra-African air connectivity.

He said the reliance on transit routes through destinations outside Africa increases the cost of air travel and restricts the movement of people and goods across the continent.

“Aviation is not just a means of transport. It is an enabler of trade, tourism, investment, healthcare, education, humanitarian assistance and cultural exchange,” Mudavadi said.

He urged African countries to accelerate implementation of the Single African Air Transport Market (SAATM), one of the flagship initiatives under the African Union’s Agenda 2063, to unlock the continent’s aviation potential.

Mudavadi also called for greater involvement of national parliaments in aviation reforms, particularly efforts to advance open-skies policies.

He said industry stakeholders should engage lawmakers more actively to build support for reforms aimed at liberalizing air transport and strengthening connectivity between African countries.

“In Kenya, for instance, our constitutional framework is such that the role of entities like Parliament has become extremely pivotal in opening up key policy direction,” he said.

The Prime Cabinet Secretary said Kenya remains committed to upgrading its aviation infrastructure and regulatory systems, highlighting investments in modern air traffic management systems, digital aviation technologies and safety capabilities.

He cited the planned upgrading of Jomo Kenyatta International Airport (JKIA) to global standards as a priority, saying the project would help the country cope with growing passenger and air cargo volumes.

He added that improvements to regional airports and aerodromes would support domestic tourism, agricultural exports and enterprise development.

Principal Secretary for the State Department of Aviation and Aerospace Development, Teresia Mbaika, said the government was working to create an enabling environment for a safe, efficient, sustainable and competitive aviation industry.

“Our mandate is to create an enabling environment in which aviation can grow safely, efficiently, sustainably and competitively,” Mbaika said.

She said the government’s agenda includes infrastructure development, improved connectivity, increased investment, human capital development and innovation, alongside responsive regulatory and policy frameworks.

Mbaika said Kenya aims to retain its position as one of Africa’s leading aviation hubs while strengthening its role as a major air cargo centre.

She added that the establishment of a dedicated State Department for Aviation and Aerospace Development reflects the government’s recognition of the sector’s growing importance amid rising cargo demand, emerging technologies and new air mobility solutions.

KCAA Board Chairman, Brown Ondego said Kenya’s long history in civil aviation provides a strong foundation for the country’s ambition to promote greater regional connectivity.

He said improved links between African cities and countries would create opportunities for trade, tourism, investment and the movement of people and goods.

Ondego said KCAA was proud to co-host the summit, which provides an opportunity for stakeholders to develop partnerships and translate discussions into practical actions for the continent’s aviation sector.

The summit, which runs through September 10, is expected to address some of the industry’s most pressing challenges, including the development of sustainable aviation fuels, digital transformation, the use of artificial intelligence in air traffic management, human capital development and innovative financing.

Stakeholders are also expected to explore measures for building a more resilient, competitive and sustainable African aviation industry capable of supporting the continent’s wider economic integration agenda.

Source: kenyanews.go.ke

INDUSTRY LEGEND | Celebrating Mohamed Bafagih: 50 Years, a Setback, a Comeback, and a Travel Empire Built From Nothing

Seated “Under the Mugumo Tree,” a panel titled “Still in the Game: Lessons from 30+ Years in Travel That No Strategy Book Can Teach” at the Kenya Association of Travel Agents’ 2026 Annual General Meeting in Mombasa, Mohamed Bafagih told a room of the industry’s next generation about the week his career fell apart.

When the planes stopped flying after September 11, 2001, Bafagih was working for Air France in Saudi Arabia, thousands of miles from home. The attacks triggered a sudden collapse in international air travel, as governments grounded flights, tightened security, and travelers stayed home. It was a shock that hit airlines’ revenues hard and forced many to cut back operations. Within weeks, Air France shut down its business in Saudi Arabia, and Bafagih was out of a job. His wife was expectant, his daughter was in school, and rent was due.

He sold what he owned and flew back to Kenya with nothing but his family.

“The biggest challenge was when I lost my job in Saudi Arabia during the Twin Towers attacks,” he told the gathering.

It was one of several such stories shared under the mugumo tree that day, a session built around a simple premise: that people who had spent three decades or more keeping the industry running had earned the right to be heard by the ones now taking it forward.

It was not the first time global events had reshaped his career, and it would not be the last. Today, 50 years after he entered the travel trade, Bafagih runs Vogue Tours and Travel Ltd, a travel agency in Mombasa, offering domestic and international ticketing, hotel bookings, customized holiday packages and other travel agency services.

Bafagih finished high school in 1973 with a distinction in geography, a subject he credits for shaping how far his ambitions reached, long before he’d ever left the country. “I knew the world when I was 20 years old,” he recalled.

He began his working life as a primary school mathematics teacher, a job he held for about three years before moving into travel. It was a different industry then: no internet, no booking software, just a phone and two well-thumbed reference guides that made up an agent’s entire toolkit.

“You had two books, ABC for the timetable of the flights, APT for the fares, and a phone,” he said. “And if you were good in geography, you were a travel agent.”

He had good timing, too. Kenya’s tourism sector was expanding fast: annual visitor arrivals had climbed from roughly 81,500 in 1965 to 343,500 in 1970, and by 1973, the year Bafagih left school, Nairobi alone was recording 418,000 landed air passengers a year, according to industry figures from the period.

Bafagih’s own path soon went international. He joined Air France and was posted to Dubai before moving on to Saudi Arabia. This trajectory placed him inside the airline industry just as Kenya’s tourism sector began absorbing a series of external shocks.

Arrivals had kept climbing through the 1980s, reaching about 614,000 in 1986 and 800,700 in 1990, as tourism became one of Kenya’s largest sources of foreign exchange. But the 1990-91 Gulf War knocked that momentum back, with arrivals dipping from 814,400 to 804,600 and coastal hotels disrupted before bookings recovered later that year. Later in the decade, political violence at the Coast in 1997 contributed to hotel closures and a 16 percent drop in occupancy, part of a broader slide in national arrivals from about 800,500 in 1996 to 672,000 in 1998.

Then came 2001. The September 11 attacks froze international aviation almost overnight. Kenya’s own arrivals fell 4.1 percent that year, with national statistics pointing to a collapse in confidence in air travel as a key factor; arrivals through Nairobi’s and Mombasa’s main airports dropped 11.6 percent. For Bafagih, the downturn wasn’t a statistic. It was the end of his job in Saudi Arabia, and the reason he came home with almost nothing.

Back in Kenya, he opened Vogue Travel. “I picked up very well,” he said of the business’s early years.

More than two decades on, he credits the company’s survival to a simple philosophy, one he says newcomers to the industry often overlook in the rush for fast commissions.

“You must build the business first. Offer great service. Have repeat clients. Build trust,” he said. “Avoid quick money: it is poison. Take your eligible commission. Be loyal to the customer.”

Bafagih is now thinking about what comes after him. He is candid that a family name on the door is not, by itself, a succession plan: anyone stepping in, including his own children, would need to earn it. “They need proper training,” he said.

It’s a philosophy that has outlasted more than one generation of the business itself. Vogue Travel has been a member of the Kenya Association of Travel Agents (KATA) for the better part of its history, long enough to have watched the association build up a dedicated presence on the Coast, strengthening its work nationally by making sure agents outside Nairobi are represented too. Bafagih built the company slowly, on trust and repeat clients rather than quick commissions, and that kind of standing membership isn’t incidental. It’s the same patience applied at the institutional level.

Where there is no family member ready to take over, he’s floated another route entirely.

“My idea was to give shares to employees if there is no relative to pick up the company,” he said.

His advice to anyone starting in travel today is much the same as the philosophy that carried him through two career-ending shocks. “You have to be patient, teach them, be hardworking. Help is very important.”

The reference books are gone, replaced now by booking engines, smartphones and, increasingly, artificial intelligence. The telephone on the desk has changed beyond recognition. The industry has been knocked down twice in Bafagih’s own working life alone, by wars and by a single September morning half a world away.

Fifty years after two books and a telephone were enough to make him a travel agent, Mohamed Bafagih is still building something meant to survive him.

Dubai prepares to welcome global travel industry for Arabian Travel Market 2026

Dubai is preparing to host the global travel trade next week as the Arabian Travel Market (ATM) 2026 opens at Dubai World Trade Centre from 14 to 17 September.

Now in its 33rd edition, ATM brings together airlines, tourism boards, hotels, tour operators, travel agencies, technology companies and other travel businesses from international markets. The event is being held under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology.”

The 2026 edition has been moved to September following consultations with exhibitors and industry stakeholders. The organisers said the revised dates were intended to support participation and business opportunities for international exhibitors, buyers and visitors.

For African travel professionals attending the event, the programme will provide opportunities to engage with airlines, destinations, hospitality companies, technology providers and other suppliers across key travel markets. ATM’s official exhibitor directory currently lists more than 1,400 exhibitors, while the event expects participation from travel professionals representing markets across the Middle East, Africa, Europe, Asia-Pacific and beyond.

Technology will be a significant feature of this year’s event, with ATM Travel Tech running alongside the main exhibition. Artificial intelligence, data, digital transformation, robotics, immersive technologies, fintech and smart mobility are among the areas being highlighted. Sabre has been confirmed as the official ATM Travel Tech Strategic Partner for 2026.

The event will also provide a marketplace for travel buyers and suppliers to develop commercial partnerships, discover new products and hold business meetings. ATM says previous editions have generated significant business activity, with the event’s official figures highlighting more than 57,000 confirmed meetings and more than 6,600 buyers.

With the event now only days away, attention will turn to the destinations, airlines, hotel groups and travel technology companies exhibiting in Dubai, as the international travel industry gathers for four days of networking, product development and business discussions.

Source: Arabian Travel Market

Extreme heat is changing how African tourism is organised

Extreme heat is increasingly affecting tourism patterns across Africa, with operators adjusting the timing and structure of travel experiences as temperatures rise.

An analysis published by OkayAfrica on September 2 highlighted how climate conditions are already influencing tourism in different parts of the continent. In North Africa, particularly Egypt, rising temperatures are affecting how visitors experience major outdoor attractions, with sightseeing increasingly being planned around the cooler hours of the day.

The World Meteorological Organisation identifies North Africa as Africa’s fastest-warming subregion. According to figures cited in the report, the region recorded an average temperature 1.28°C above the 1991–2020 average.

The changes are also being felt in safari destinations in Southern Africa, where planning activities around heat has long been part of the travel experience. Safari operators are adjusting daily programmes to make greater use of cooler periods, including early mornings, while avoiding the hottest parts of the day.

The report notes that changing climate conditions are affecting more than temperatures. Longer dry periods, heavier rainfall, and changes in river levels are also influencing tourism environments and the conditions visitors experience.

For destinations dependent on outdoor attractions, these changes are prompting adjustments to how activities are scheduled. Safari and cultural and heritage tourism operators are among those who have to consider changing weather conditions when organising visitor experiences.

The developments come as tourism continues to make a significant contribution to African economies. The report cites World Travel & Tourism Council figures showing that travel and tourism contributed US$228 billion to Africa’s economy in 2025, equivalent to 7% of the continent’s GDP, while supporting about 30.2 million jobs.

Tourism businesses are also introducing measures to respond to changing environmental conditions, including rainwater harvesting, grey-water recycling, renewable energy and building designs aimed at improving natural ventilation.

The report further notes that climate change could alter traditional tourism seasons and influence when travellers choose to visit different parts of the continent.

Source: OkayAfrica.com

TAAG-LATAM deal opens 57 Brazilian destinations to African travellers — and creates a new opportunity for Nairobi

TAAG Angola Airlines and LATAM Brasil have signed a new codeshare agreement that significantly expands the Angolan carrier’s reach into Brazil, giving passengers access to 57 domestic destinations beyond São Paulo through a single integrated network.

Announced on September 1, the agreement allows passengers travelling on TAAG to connect at São Paulo–Guarulhos International Airport (GRU) onto LATAM’s domestic network. The destinations include major cities such as Rio de Janeiro, Brasília, Belo Horizonte, Recife, Salvador, Fortaleza, Manaus, Porto Alegre and Curitiba, as well as leisure markets including Foz do Iguaçu, Fernando de Noronha, Bonito and Porto Seguro.

For travellers, the significance is not simply the number of destinations added. The codeshare enables the two airlines to integrate their networks, allowing eligible itineraries to be sold as a single journey, with integrated check-in, baggage handling and passenger assistance during connections.

The agreement strengthens Luanda’s position as a potential bridge between Africa and South America, allowing TAAG to expand its commercial reach without having to operate each additional Brazilian route itself. The airlines are also considering expanding the partnership to include LATAM’s international services in South and North America.

What does it mean for Nairobi?

The development is particularly interesting for Kenya’s travel trade because TAAG already operates a direct Nairobi–Luanda service. Current schedules show nonstop TAAG services between Jomo Kenyatta International Airport and Luanda’s Dr António Agostinho Neto International Airport, creating the first leg of a potential Nairobi–Luanda–São Paulo journey.

That gives Nairobi-based travel agents another routing option when selling Brazil and potentially other South American markets.

Rather than routing passengers through traditional European or Middle Eastern gateways, agents could construct itineraries via Luanda and São Paulo, depending on schedules, fares, and availability. The TAAG network already lists Nairobi among its destinations, alongside São Paulo and several other African and international markets.

For the Kenyan market, this could be particularly relevant for business travel, leisure travel, students, diaspora traffic and travellers visiting multiple destinations in Brazil. A passenger travelling from Nairobi to Rio de Janeiro, for example, could potentially travel Nairobi–Luanda–São Paulo and then connect onward to Rio under the expanded TAAG-LATAM network.

The commercial opportunity for agents is therefore broader than simply selling a new airline connection. Codeshare agreements give travel agents more combinations to work with when building itineraries, particularly where direct services between two markets do not exist.

It also places greater emphasis on Luanda as a hub connecting East Africa and Latin America. With TAAG operating the Nairobi–Luanda link and its international operations consolidated at Luanda’s new airport, the Angolan capital is positioning itself as an alternative African gateway for long-haul traffic.

For Nairobi’s travel industry, the immediate takeaway is to watch the TAAG-LATAM partnership as a potential new routing option to Brazil, particularly once fares, schedules and booking availability across the combined network become clearer.

Source: TAAG official press release

Africa’s air travel demand rises by 6.4% amid global lull

Demand for air travel to, from and within Africa rose by 6.4 per cent year-on-year in July 2026, thereby outperforming the global market where passenger demand grew by just 0.2 per cent, the International Air Transport Association (IATA) has said.

The latest IATA global passenger demand data for July 2026 showed that African airlines recorded a 6.4 per cent increase in Revenue Passenger Kilometres (RPK), compared with July 2025, reflecting continued expansion in the continent’s aviation market despite persistent economic and operational challenges.

The report said the strong growth in passenger demand was accompanied by an even higher 9.0 per cent increase in available seat capacity, resulting in a decline in the passenger load factor to 74.1 per cent.

According to IATA, the load factor for African airlines fell by 1.8 percentage points compared with July 2025.

The performance placed Africa among the stronger-performing international aviation markets during the peak Northern Hemisphere summer travel season. However, it trailed Latin America, which recorded 7.1 per cent growth in demand during the period, the report said.

Globally, total passenger demand, measured in RPK, increased by only 0.2 per cent year-on-year in July, while airline capacity, measured in available seat kilometres (ASK), rose by 0.3 per cent.

The global passenger load factor consequently stood at 85.2 per cent, representing a marginal 0.1 percentage-point decline from July 2025.


The relatively weak global growth was attributed to collective declines among airlines in North America and the Middle East, even as other regions posted stronger performance.

Commenting on the development, IATA’s Senior Vice President, Sustainability, and Chief Economist, Marie Thomsen, said the peak Northern summer travel season had produced a largely positive outcome for the global aviation industry.

Thomsen said: “The peak Northern summer travel season is a mostly positive story for air travel. Overall growth of 0.2 per cent in July was achieved despite year-on-year collective declines by carriers in North America and the Middle East. Notably, traffic through the Gulf hubs continues to recover.

“Although high fuel costs, economic uncertainty and geopolitical tensions continue, carriers are expressing confidence in demand for the last part of the year with an almost 3 per cent expansion of seat capacity in September.”

Thomsen noted that traffic through the Gulf hubs was continuing its recovery, while airlines were maintaining confidence in demand for the remaining months of the year.

She added that carriers were planning an almost three per cent expansion in seat capacity in September despite high fuel prices, economic uncertainty and geopolitical tensions.

The African market’s 6.4 per cent demand growth comes against the backdrop of continued efforts by governments and airlines across the continent to expand connectivity, develop new routes, and capitalise on the growing demand for intra-African travel.

However, the 9 per cent increase in capacity, compared with the 6.4 per cent growth in demand, highlights the challenge facing African carriers in converting additional seats into passengers.

With the continent’s load factor standing at 74.1 per cent, African airlines recorded the lowest load factor among the major international regions covered by IATA in July.

For international markets globally, passenger demand fell by 0.1 per cent year-on-year in July, while capacity increased by 0.3 per cent. However, when Middle Eastern carriers were excluded, international demand grew by 1.5 per cent.

European airlines recorded a 3.1 per cent increase in demand, with capacity rising by 3.2 per cent and the load factor standing at 87.1 per cent.

Source: Guardian.ng