Looking ahead to 2026, the tourism landscape is evolving, with travellers seeking more profound, personalised, and purposeful journeys. From immersive cultural experiences to sustainable adventures and wellness retreats, the focus is shifting towards authentic connection and emotional resonance. Dubai, a city renowned for its innovation and hospitality, is perfectly positioned to embrace these emerging trends, offering visitors opportunities to experience the future of travel in truly spectacular ways.

‘Deep luxury’ and bespoke experiences

Moving beyond material excess, 2026’s luxury travellers seek sensory design, resonant rituals, heritage connections, and human-centric service. This trend prioritises personalised, locally inspired accommodations and experiences that evoke lasting emotions and legacy over mere display. It’s about a slower, more secure pace, punctuated by moments of adrenaline and exclusivity. Dubai redefines luxury with bespoke desert safaris, private yacht charters, and exclusive culinary journeys. Guests can indulge in personalised wellness programmes at world-class spas, explore the city’s rich heritage through private art tours in Al Fahidi Historical Neighbourhood, or enjoy VIP access to global events, ensuring every moment is deeply personal and emotionally resonant.

Immersive cultural and heritage journeys

Travellers are increasingly seeking authentic cultural encounters and educational elements, moving beyond ‘superficial’ sightseeing. SmartFlyer notes a rise in demand for cultural programming and curated tours. This trend focuses on connecting with local traditions, history, and art, and Dubai offers a rich tapestry of cultural immersion. Travellers can explore Old Dubai and wander through the traditional souks with Frying Pan Adventures, or visit the Etihad Museum to delve into the UAE’s history. Visitors can connect with the Emirate’s desert heritage through an immersive learning experience at the Dubai Desert Conservation Reserve, which includes guided tours, wildlife spotting, and insights into traditional Bedouin culture. At the Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding (SMCCU), located within the Al Fahidi Historical Neighbourhood, visitors can learn about the UAE’s history, culture, and traditions through interactions with locals over a traditional Emirati meal.

Wellness and transformative retreats

The “Whycation” trend, identified by Hilton, sees travellers pursuing serenity, stillness, and self-care. Skyscanner further highlights “glowmads”, where beauty rituals shape travel itineraries. This involves seeking destinations that offer opportunities for physical, mental, and spiritual rejuvenation, often through spas, yoga, meditation, and nature-based therapies. Dubai is a haven for wellness, where visitors can enjoy spa treatments at luxurious resorts such as The Dior Spa at The Lana, participate in desert yoga retreats, or embark on mindful walks through serene nature reserves. The city’s focus on holistic health, from advanced medical spas to tranquil beachside meditation sessions, provides the perfect escape for rejuvenation and personal transformation.

Multi-generational and family adventures

“Family miles”, as identified by Skyscanner, signifies a growing trend of multi-generational trips, where families of all ages travel together to create shared memories. Hilton notes that families are “travelling in new formations”. Other prominent family travel trends include “skip-gen vacations”, where grandparents and grandchildren are travelling without parents, and “SKI”, an acronym for “spending kids’ inheritance”, a trend where retirees spend their savings on their own enjoyment. The focus is on destinations that cater to diverse interests, offering activities and accommodations suitable for children, parents, and grandparents alike, and Dubai is a premier destination for multi-generational families. From thrilling theme parks like IMG Worlds of Adventure and LEGOLAND to pristine beaches and interactive museums, there’s something for everyone. Family-friendly resorts with kids’ clubs and diverse dining options ensure a comfortable and memorable stay, creating unforgettable moments for all ages.

Destination hotels and immersive stays

Hotels have become destinations in themselves, influencing where and why people travel. Skyscanner’s “destination check-in” trend highlights properties that offer unique architectural design, exceptional amenities, immersive experiences, and a distinct sense of place, making the stay an integral part of the journey. Dubai is synonymous with iconic destination hotels. From luxury properties such as Jumeirah Marsa Al Arab and Atlantis The Royal to family-friendly properties including JA The Resort and Atlantis, The Palm, Dubai’s best hotels provide unparalleled dining, entertainment, and leisure facilities, making them the focal point of any visit.

Culinary adventures and foodie exploration

Food is a primary motivator for travel, with Skyscanner’s “shelf discovery” trend highlighting the quest for authentic local flavours, unique dining experiences, and culinary education. Travellers are seeking out everything from street food and bustling markets to MICHELIN-starred restaurants. In Dubai, guests can savour traditional Emirati dishes, explore vibrant food markets, or indulge in world-class dining at award-winning restaurants. From celebrity chef establishments to cultural food tours in Old Dubai, recognised as one of the top global experiences for 2026 by Lonely Planet’s Best in Travel guide, the city offers a gastronomic journey for every palate, making every meal an adventure.

Thrill-seeking and adventure travel

Travellers are increasingly seeking moments of adrenaline, discovery, and excitement. This trend encompasses a wide range of activities, from extreme sports and outdoor adventures to unique, high-energy experiences that push boundaries and create unforgettable thrills. Dubai is an adventure playground where visitors can experience the thrill of a desert safari with Platinum Heritage, or go skydiving over the iconic Palm Jumeirah with Skydive Dubai. Water sports along the coastline, exhilarating theme park rides, and urban thrills such as Deep Dive Dubai and XLine Dubai Marina offer endless opportunities for adrenaline-pumping excitement and discovery.

Off-peak and ‘hidden season’ exploration

Travellers are now looking beyond traditional peak travel periods to discover destinations during their “hidden seasons”. Explore.co.uk’s “off-peak time-tripping” trend suggests this strategy offers benefits like lower prices, fewer crowds, and a richer, more authentic local experience, allowing for deeper engagement with the culture and environment. So while the festive season is a peak period in Dubai, exploring during the shoulder months (late spring or early autumn) offers a unique perspective, where travellers can experience local festivals, indoor attractions, and evening activities, to discover a different, more intimate side of the city.

Solo travel and personal connection

“Catching flights and feelings”, a trend identified by Skyscanner, describes solo travellers seeking personal growth, new connections, and emotionally driven experiences. This trend emphasises destinations that facilitate meeting new people, engaging in self-discovery, and forming meaningful bonds, whether with locals or fellow travellers. Dubai is a safe and welcoming city where solo travellers can join guided tours to meet like-minded people, participate in workshops, or enjoy the vibrant social scene at cafes and cultural events. With options including supper clubs, walking tours, creative classes and fitness activities, the city’s diverse offerings provide ample opportunities for self-reflection, personal growth, and forging new connections in a dynamic and inspiring environment.

Altitude shift and mountain calm

Travellers are aiming high and seeking mountain escapes that offer year-round peace and nature, as highlighted by Skyscanner’s “altitude shift” trend. This desire for alpine serenity offers a contrast to bustling city life, providing opportunities for outdoor activities, breathtaking views, and a sense of tranquillity away from everyday life. In Dubai, visitors can pair their city stay with curated excursions to Hatta in the Hajar Mountains – including sunrise hikes, stargazing, or wellness retreats – while enjoying Dubai as a base for easy mountain adventures. This allows for a unique blend of urban luxury and natural exploration, offering diverse experiences within close proximity.

Fan voyages and sports-led immersion

Sports-themed trips are growing in popularity, encompassing everything from major international events to local traditions, as noted by Expedia Group’s Unpack ‘26 report. This trend sees travellers planning their itineraries around sporting events, participating in active pursuits, or immersing themselves in the sports culture of a destination. In Dubai, visitors can attend world-class tournaments and events in sports such as golf and tennis, or try thrilling water activities along its coastline. Sports tourism packages are available that blend action with cultural insight, offering a dynamic and engaging way to experience the city.

Hotel hopping

A trend identified by Expedia shows that many travellers are preferring to stay in multiple hotels within a single trip to explore different areas and experience varied atmospheres. This approach allows for a more comprehensive understanding of a destination’s diverse offerings and distinct districts. In Dubai, visitors can design a neighbourhood-hopping stay – from Deira’s heritage and traditional souks to Downtown’s iconic skyline and the Palm Jumeirah’s luxurious beach resorts. This allows guests to experience the city’s contrasting personalities all in one trip, maximising their exploration and enjoyment.

Dubai was voted as Middle East’s Leading Destination 2025, Visit Dubai was voted as Middle East’s Leading Meetings & Conference Destination 2025 and Middle East’s Leading Tourist Board 2025 by the World Travel Awards
 
To find out what’s new and trending in Dubai, please visit: www.visitdubai.com

Source: breakingtravelnews.com

As Kenya’s tourism industry continues to grow, travel agents are increasingly focused on converting festive season bookings into long‑term relationships and repeat business throughout the year. With domestic travel on the rise — driven by evolving traveller preferences and strong industry momentum — agents are adopting follow‑up strategies, loyalty rewards and referral incentives to build enduring client loyalty.

The government reports that domestic tourism is surging, with five million domestic visitors recorded in 2024 and a target of 10 million in 2025 as part of a broader strategy to boost local travel. Kenya News Agency Travel trends show that Kenyans are taking trips not just during holidays like Christmas, but for birthdays, anniversaries and other occasions — a shift that travel experts say presents opportunities to deepen client engagement beyond peak seasons.

Post‑Trip Follow‑Ups: Reinforcing Positive Experiences

Industry marketing research underscores that personalised post‑trip follow‑ups are proven to increase repeat bookings. Keeping in touch after clients return — with thank‑you emails, surveys or personalised offers — helps maintain the travel agency’s presence in customers’ minds and signals that the agency values their business. Automated follow‑up systems allow agents to maintain consistent communication, which builds trust and reinforces positive experiences.

Travel specialists also emphasise the importance of collecting feedback after trips. Follow‑up surveys provide valuable insights into what worked well and what can be improved, offering agencies data they can use to tailor future package offerings and strengthen customer satisfaction.

“Engaging with clients after travel shows dedication to service and helps identify opportunities to exceed expectations,” notes industry analysts, highlighting that feedback collection can drive refinement of services and spark new ideas that align with customer preferences.

Referral Incentives: Rewarding Word‑of‑Mouth

Word‑of‑mouth referrals remain one of the most cost‑effective ways to expand a client base. Industry strategy guides recommend structured referral programs that reward clients who bring new business — for example, travel credits, discounts on future bookings or exclusive perks. Such incentives not only thank loyal clients but also give them tangible reasons to advocate for an agency’s services.

Experts stress that because retention efforts cost significantly less than acquiring new customers, loyalty and referral programs are vital tools for travel agencies seeking sustainable growth. Osum When customers feel valued and rewarded, they’re more likely to choose the same agent again, transforming festive bookings into year‑round revenue.

Loyalty Strategies for Domestic Travellers

With domestic travel set to remain a pillar of Kenya’s tourism recovery — as both local holidays and extended stays increase — implementing loyalty strategies is emerging as a competitive advantage. Simple programs that offer increasing benefits for repeat business — like tiered rewards, early access to new deals and priority booking — help agencies build strong client relationships.

Loyalty schemes also reinforce the value of tailored travel experiences. Sending personalised recommendations based on past travel history, combined with exclusive content and offers, encourages clients to plan future trips sooner, which helps agents smooth demand throughout the year.

Industry sources note that retaining customers through outstanding service and relationship building is essential: satisfied clients not only return for more travel but also become brand advocates who help to amplify an agency’s reputation.

As Kenya’s travel landscape becomes more competitive and dynamic, travel agents are redefining the scope of their services. Beyond selling tickets and packages, leading agencies are positioning themselves as trusted travel partners whose support spans planning, execution and post‑trip engagement. With domestic demand rising and travellers seeking personalised experiences, agents who excel in client retention, referrals and loyalty incentives are best placed to transform festive travel into repeat business throughout 2026 and beyond.

As holiday travel peaks and families, business travellers and holidaymakers flood airports and roads, travel agents nationwide are underscoring that their role goes far beyond simply issuing flight tickets. Industry professionals say the value of a reputable travel agent is particularly visible during busy seasons — when planning, flexibility and support become as critical as reservations themselves.

According to service descriptions from leading Kenyan travel agencies, agents now routinely bundle a suite of travel services that anticipate and solve common issues before and during trips. These include travel insurance, airport transfers, extended accommodations and emergency travel support, services that have become essential to travellers navigating complex itineraries and high‑demand periods.

Travel Insurance: Peace of Mind in Uncertain Times

Travel insurance tops the list of ancillary services offered by full‑service agents. Providers in Nairobi and beyond explicitly promote insurance packages that cover medical emergencies, trip cancellations, personal accidents and other unforeseen risks — protections that many travellers might overlook when booking independently. Insurance provides a financial safety net, especially during peak seasons when weather or logistical disruptions can lead to costly changes.

Airport Transfers and Seamless Ground Support

With long queues and congested terminals during festive and travel spikes, agents say arranging airport transfers is more than a convenience — it’s a way to guarantee timely connections and smooth beginnings or endings to trips. Many agencies arrange meet‑and‑greet services, VIP pick‑ups and private car transfers, reducing the stress of navigating unfamiliar transport hubs at critical travel moments.

Accommodation Extensions and Customized Stays

Peak periods often strain hotel inventories, leaving travellers scrambling for rooms. Travel agents leverage established partnerships with hotels and service providers to secure extended accommodation options — from budget stays to premium suites — even after standard availability has dwindled. This ensures clients can adapt their plans without facing last‑minute shortages or inflated walk‑in rates.

Emergency Rebooking and Real‑Time Problem Solving

Perhaps the most valuable service travel agents provide during busy travel windows is emergency support and rebooking assistance. Reputable firms offer round‑the‑clock contact lines to assist clients with missed connections, flight cancellations or itinerary changes due to weather or operational disruptions. Agents can reissue tickets, notify travellers of delays, and coordinate alternative arrangements — tasks that often prove difficult for travellers acting alone.

Industry observers note that these expanded services are not just add‑ons, but integral components of modern travel planning — especially when demand surges. For agents, distinguishing themselves through comprehensive service, swift communication and problem‑solving capacity is key to retaining clients and building trust in an increasingly competitive market.

As travel volumes grow across Kenya and beyond, agents who market these value‑added offerings — beyond basic ticketing — are positioning themselves as indispensable partners in every journey.

As the festive season winds down and travellers return home, Kenya’s travel industry is already preparing for what experts say may be a sustained post-holiday travel surge, rather than the traditional January slump.

Industry data and government projections suggest that domestic tourism — driven by local holidaymakers seeking short getaways and unique experiences — is reshaping the travel calendar. Tourism and Wildlife Cabinet Secretary Rebecca Miano noted that the government has set an ambitious target to attract 10 million domestic tourists in 2025, building on a significant rise in local travel seen last year. “The growing interest from Kenyan travellers to explore destinations within their own country marks a notable shift in travel behavior,” she said, highlighting that increased visibility and accessibility of domestic attractions are major factors.

January Demand: No Longer ‘Low Season’

Traditionally, January was viewed as a lull month for the travel industry following December holidays. But travel patterns are changing. Hospitality operators across the country, from the Coast to the Rift Valley, report rising occupancy and weekend leisure bookings outside peak holiday periods — evidence that the January downturn is fading.

Industry observers attribute this trend to several factors:

• Expanded travel motivations: Kenyans are increasingly combining short breaks with celebrations of birthdays, anniversaries, graduations and personal milestones, not just school holidays.
• Greater domestic travel awareness: Government campaigns and partnerships between tour operators, hotels, and travel agencies have raised the profile of lesser-known destinations.
• Affordability and package innovation: Competitive pricing and curated short-stay offers make travel more accessible for local visitors eager to explore Naivasha, Amboseli, Western Kenya regions, and the Coast.

Implications for Travel Agents

For travel agents, the shifting seasonal dynamics present both a challenge and an opportunity:

• Capitalise on Early Year Demand: January should not be relegated to “low season” status. Agents can proactively market short-stay packages, weekend adventures, and themed escapes — such as wellness retreats in the Highlands or family safaris to Amboseli — to audiences looking to unwind after year-end obligations.
• Leverage Government and Industry Momentum: With the tourism sector projected to contribute significantly to the national economy in 2025, agents are well positioned to align offerings with broader national trends. Partnerships with hotels and attractions willing to craft domestic-friendly pricing will increasingly define successful product lines.
• Use Data to Anticipate Travel Patterns: Collaborations between the Kenya Tourism Board and industry partners provide insights into seasonal peaks, spending habits, and regional travel preferences — serving as powerful planning tools for agents.

Looking Ahead

While December may still command headline attention for peak travel, stakeholders say January and beyond are shaping up as dynamic months. Domestic tourism is expected to sustain momentum well into the year, and agents who adapt quickly, innovate package offerings, and position Kenya’s many attractions as year-round options will be best placed to benefit from this evolving landscape.

Ethiopian Airlines, Africa’s largest and most successful airline, has recently made a bold move by requesting a capital increase from its parent company. This decision marks a significant development in the airline’s long-term strategy as it aims to bolster its fleet, enhance services, and maintain its status as a dominant player in the African aviation market. As the airline continues to expand its operations and navigate the challenges of the global travel industry, this request could have important implications for travelers and the aviation landscape in Africa.

Ethiopian Airlines’ Request for Capital Increase: An Overview

• Ethiopian Airlines, which is owned by the Ethiopian government, has requested a capital increase from its parent to facilitate the expansion and modernization of its fleet.
• The airline has consistently demonstrated impressive growth in recent years, even in the face of global economic disruptions caused by the pandemic. The airline’s resilience has been marked by its ability to adapt to the ever-evolving aviation landscape.
• Ethiopian Airlines has been a key player in the African aviation industry, offering extensive domestic, regional, and international flights. The capital increase is aimed at supporting the airline’s expansion and ensuring it remains competitive in an increasingly complex market.

Why the Capital Increase Is Necessary

• Fleet Expansion: Ethiopian Airlines has a reputation for maintaining a modern and efficient fleet. With the increasing demand for both domestic and international air travel, the airline plans to use the capital increase to acquire additional aircraft, particularly modern and fuel-efficient planes.
• Service Enhancements: The capital infusion will also help the airline improve its customer service offerings. Enhancements in technology, in-flight services, and passenger experience are expected to follow the increase in capital.
• Global Expansion: Ethiopian Airlines has been making strides in expanding its network, particularly to untapped international markets. The additional capital will help further this goal, enabling the airline to increase its route network and establish a stronger global presence.
• Post-Pandemic Recovery: Like many airlines around the world, Ethiopian Airlines faced significant challenges due to the COVID-19 pandemic. The airline is now focusing on recovery, and the capital increase is intended to assist in rebuilding and preparing for future growth in the aviation industry.

The Advantages of the Capital Increase for Travelers

• More Flight Options: With the capital infusion, Ethiopian Airlines will be able to expand its fleet and routes. This means travelers will have access to more destinations and greater flexibility when planning their trips.
• Improved In-Flight Experience: As part of the investment in fleet modernization and service improvements, passengers can expect to enjoy upgraded aircraft with better amenities and enhanced comfort during their flights.
• Enhanced Connectivity Across Africa: Ethiopian Airlines has long been a major connector between Africa and the rest of the world. With more aircraft and an expanded network, the airline will continue to strengthen its role in connecting African nations to global destinations, benefiting both regional travelers and those flying into the continent.
• Competitive Pricing: As Ethiopian Airlines expands and modernizes, it will be better positioned to compete with other international airlines, which may lead to competitive pricing, offering travelers better value for their money.

The Disadvantages for Travelers

• Initial Delays in Service Expansion: While the capital increase will eventually result in more flight options, travelers may face delays during the transition period as new aircraft are introduced and routes are added. Some changes could take time, leading to temporary inconveniences.
• Potential Increase in Ticket Prices: As the airline expands and invests in new aircraft and services, there could be a slight increase in ticket prices to help offset the costs. Travelers may face slightly higher fares in the short term.
• Disruptions During Fleet Upgrades: Aircraft upgrades and fleet changes may lead to temporary disruptions in flight schedules. While this is common in the airline industry, passengers may experience cancellations or rescheduling of flights as the airline adjusts to its new fleet.

Ethiopian Airlines’ Long-Term Strategy and Market Positioning

• Strengthening Its Market Leadership: By requesting additional capital, Ethiopian Airlines is positioning itself as a market leader in African aviation. The airline is looking to leverage its reputation for operational efficiency and customer service to stay ahead of its competitors in the African and global aviation markets.
• Strategic Partnerships: The capital increase will also provide Ethiopian Airlines with the financial flexibility to establish and deepen strategic partnerships with other international carriers. These partnerships could provide more options for travelers and further expand Ethiopian Airlines’ route network.
• Focus on Sustainability: The airline is also focusing on sustainability, with plans to invest in eco-friendly, fuel-efficient aircraft. This will reduce the environmental impact of the airline’s operations and help improve its long-term profitability.
• Expanding Cargo Operations: Ethiopian Airlines has also been a leader in air cargo transport in Africa. The additional capital will allow the airline to expand its cargo capacity, which could lead to more efficient and cost-effective shipping solutions for both businesses and travelers.

Economic and Industry Impacts

• Boosting the Ethiopian Economy: The request for a capital increase underscores the importance of the aviation sector to Ethiopia’s economy. The growth of Ethiopian Airlines is vital not only for the airline itself but also for the wider economy, particularly in terms of tourism and international trade.
• Improved Regional Connectivity: The expansion of Ethiopian Airlines will likely result in improved connectivity between African countries and the rest of the world. This is particularly important for regional economic integration and for travelers seeking more seamless connections between African nations.
• Competitor Reactions: As Ethiopian Airlines seeks to bolster its fleet and services, competitors in the African and international airline markets may also need to respond with similar expansions or service enhancements to remain competitive. This could lead to a broader shift in the African aviation market as airlines adjust to meet the growing demand for travel and connectivity.

What Travelers Should Know

Ethiopian Airlines’ request for a capital increase is a positive step towards expanding the airline’s services, modernizing its fleet, and maintaining its competitive edge in the global aviation market. While there may be some temporary disruptions and slight increases in ticket prices, the long-term benefits for travelers are clear. The expansion will lead to more flight options, enhanced services, and greater connectivity across Africa and beyond.

For travelers, this is an exciting time to watch Ethiopian Airlines grow and evolve. With its expanded network and improved services, Ethiopian Airlines is set to continue its rise as a leading airline in Africa and a major player on the international stage.

Source: travelandtourworld.com

Zimbabwe has joined Morocco, Tunisia, South Africa, Egypt, and other countries in Africa in experiencing a remarkable surge in tourism in 2025, driven by its rich wildlife, cultural heritage, and ongoing infrastructure improvements. This growth reflects the continent’s growing appeal as a prime travel destination, with Zimbabwe’s diverse offerings attracting both leisure and business travelers. The country’s commitment to sustainable tourism, combined with its iconic landmarks like Victoria Falls and Hwange National Park, has helped it capitalize on Africa’s broader tourism boom, positioning it as a key player in the continent’s tourism recovery and growth.

As the global tourism industry rebounds in 2025, African countries are emerging as frontrunners in the tourism boom. Among these nations, Zimbabwe has stood out for its remarkable growth in international arrivals, joining the ranks of countries like Morocco, Tunisia, South Africa, and Egypt. This surge in tourism not only reflects Africa’s growing appeal as a travel destination but also underscores the resilience and dynamism of its tourism sector. In this article, we explore how Zimbabwe, alongside other African nations, is experiencing a tourism renaissance, highlighting the factors driving this boom and the implications for the future of tourism in Africa.

Zimbabwe’s Tourism Boom: A Year of Record Arrivals

According to the Zimbabwe National Statistics Agency, 2025 has been a landmark year for the country’s tourism industry. The number of international visitors has skyrocketed, fueled by the country’s diverse offerings, from wildlife safaris and historical landmarks to its rich cultural heritage. In the third quarter of 2025 alone, Zimbabwe welcomed 520,751 international visitors, marking a 15% increase from the previous year. This surge in tourism is part of a broader trend across Africa, with Zimbabwe positioning itself as one of the continent’s most promising tourist destinations.

The growth in arrivals is not limited to leisure tourism. Business travel to Zimbabwe has also witnessed a significant uptick, with the number of business visitors rising by 43%, from 82,454 to 118,496 year-on-year. This diversification of tourism is a testament to Zimbabwe’s increasing appeal across various sectors and demographics.

Zimbabwe’s success story is also closely tied to the country’s long-term tourism strategy, which aims to grow the sector to a US$10 billion industry by 2030. This ambitious target is underpinned by ongoing infrastructure upgrades, the development of cultural tourism, and policies focused on sustainability and heritage preservation. The country’s vast wildlife reserves, including the famous Hwange National Park, and iconic sites like the Victoria Falls continue to draw millions of visitors annually, further solidifying Zimbabwe’s place as a premier tourist destination in Africa.

Morocco: Leading the Charge in North African Tourism

Morocco has firmly established itself as one of Africa’s top tourism destinations, with 2025 seeing a remarkable surge in visitor numbers. The country’s tourism industry has benefited from its rich cultural history, diverse landscapes, and proximity to Europe. Morocco’s cities, such as Marrakesh, Fez, and Casablanca, attract millions of international tourists every year, with their ancient medinas, vibrant souks, and stunning palaces.

The government’s strategic investments in tourism infrastructure and marketing have paid off, with the country seeing a substantial increase in European and American visitors. Morocco’s unique blend of tradition and modernity, along with its appeal as a year-round destination, has been pivotal in driving this growth. The country’s strategic location, just a short flight from Europe, has made it a convenient choice for travelers seeking both cultural experiences and beach resorts.

Tunisia: Rebounding Stronger Than Ever

Tunisia, once a popular tourism hotspot, has experienced a major revival in 2025. The North African nation, known for its Mediterranean beaches, ancient ruins, and desert landscapes, is bouncing back from the tourism downturn of the past decade. Tunisia has seen a surge in European visitors, particularly from France, Germany, and the UK, drawn by its affordable prices and rich history.

The country’s historical sites, including the ruins of Carthage and the Medina of Tunis, continue to attract history enthusiasts and cultural tourists. Moreover, Tunisia’s commitment to enhancing the visitor experience, improving safety, and promoting sustainable tourism practices has helped boost its reputation as a top-tier travel destination in Africa.

South Africa: A Beacon of Tourism Growth in Sub-Saharan Africa

South Africa remains a dominant force in African tourism, attracting millions of visitors annually. In 2025, the country has seen a significant rise in international tourist arrivals, with the government’s efforts to diversify the tourism sector yielding positive results. South Africa’s appeal lies in its diverse offerings, from the cosmopolitan city of Cape Town to the iconic Kruger National Park, home to the famous Big Five. The country also continues to lead in business tourism, attracting major international conferences and events.

The tourism growth in South Africa is driven by a combination of factors, including improvements in air connectivity, strong marketing campaigns, and a focus on developing niche markets such as eco-tourism, adventure travel, and cultural tourism. The country’s dynamic tourism industry is a testament to the resilience and adaptability of South Africa’s travel sector.

Egypt: A Historic Destination with Modern Appeal

Egypt, with its ancient monuments, pyramids, and temples, has long been a staple on the international tourism circuit. In 2025, Egypt has experienced an impressive revival, drawing visitors from across the globe. The country’s key attractions, such as the Pyramids of Giza, the Valley of the Kings, and the beaches of Sharm El Sheikh, remain as popular as ever, while new investments in luxury tourism and resorts are helping the country attract higher-spending visitors.

Egypt’s government has focused heavily on revitalizing its tourism infrastructure, with major projects aimed at improving transportation, enhancing visitor facilities, and promoting eco-friendly tourism practices. The country’s rich cultural heritage, combined with modern amenities and world-class resorts, has allowed Egypt to maintain its position as one of Africa’s top tourist destinations.

Kenya: The Safaris and Beaches That Keep Tourists Coming

Kenya’s tourism sector has flourished in 2025, driven by the country’s world-renowned safari offerings and beautiful coastal regions. The country’s national parks, including the Maasai Mara, Amboseli, and Tsavo, continue to attract wildlife enthusiasts and safari tourists. The appeal of Kenya’s pristine beaches along the Indian Ocean, particularly in places like Diani and Mombasa, further boosts its tourism appeal.

Kenya’s tourism growth is also supported by its thriving cultural tourism sector. The country’s diverse ethnic groups, vibrant traditions, and rich history have made it a popular destination for cultural tourists. In 2025, Kenya has also made strides in promoting sustainable tourism practices, ensuring that its natural resources remain protected for future generations.

Tanzania: Expanding Its Tourism Footprint

Tanzania, a country synonymous with safari adventures and Kilimanjaro climbs, continues to experience growth in tourism numbers in 2025. The country’s iconic wildlife parks, including the Serengeti and Ngorongoro Crater, remain some of the top tourist attractions in Africa. Tanzania’s tourism sector has also benefited from the growing interest in eco-tourism and adventure travel, with the country positioning itself as a leader in responsible tourism.

The government’s focus on improving infrastructure, diversifying tourism offerings, and preserving its natural heritage has helped Tanzania maintain its appeal as a premier tourist destination. Tanzania’s continued success in the tourism sector is a clear indication of the country’s ability to attract travelers seeking unique and authentic experiences.

Ethiopia: Building on Heritage and Cultural Tourism

Ethiopia’s tourism sector has shown promising signs of growth in 2025, with the country’s rich cultural heritage and historical sites attracting increasing numbers of visitors. Ethiopia’s ancient churches, monasteries, and rock-hewn churches of Lalibela are major draws for cultural tourists. The country’s unique blend of ancient history and modern developments is driving interest in both heritage tourism and eco-tourism.

The Ethiopian government has been actively investing in tourism infrastructure, with a focus on improving accessibility to remote heritage sites and enhancing visitor services. Ethiopia’s status as a hub for cultural tourism continues to grow, and the country’s commitment to sustainable tourism practices is helping preserve its historical landmarks for future generations.

Uganda: Gaining Ground as an Emerging Travel Destination

Uganda, often referred to as the “Pearl of Africa,” has seen significant growth in its tourism sector in 2025. The country’s rich biodiversity, including the famous mountain gorillas of Bwindi Impenetrable Forest, has made it a key destination for eco-tourism and wildlife enthusiasts. Uganda’s national parks and reserves, including Queen Elizabeth and Murchison Falls, continue to draw nature lovers and adventure seekers from around the world.

The government has made significant strides in promoting Uganda as a sustainable tourism destination, emphasizing conservation efforts and community-based tourism initiatives. These efforts, combined with increased air connectivity and infrastructure improvements, have helped Uganda gain recognition as one of Africa’s emerging tourism destinations.

The tourism boom across Africa in 2025 is a clear indication of the continent’s growing appeal as a global travel destination. From the cultural riches of Morocco and Egypt to the wildlife experiences in Zimbabwe, Kenya, and Tanzania, Africa offers a diverse array of travel experiences that continue to attract tourists from all over the world. As countries across the continent focus on improving infrastructure, enhancing sustainability, and promoting cultural heritage, Africa is poised to continue its tourism growth in the years to come.

Zimbabwe has joined Morocco, Tunisia, South Africa, Egypt, and other countries in Africa in experiencing a significant tourism boom in 2025, fueled by its rich cultural heritage, wildlife attractions, and ongoing infrastructure enhancements. This surge highlights Africa’s growing prominence as a top global travel destination.

Zimbabwe’s success story, alongside other African nations, highlights the importance of long-term planning and investment in the tourism sector. With the right strategies, Africa can cement its place as one of the world’s leading travel destinations, offering unparalleled experiences for tourists and driving economic growth for the region. The future of African tourism is indeed bright, with each country contributing to the continent’s collective success in the global tourism market.

Source: travelandtourworld.com

As the relentless heat of the Arabian summer finally yields to the gentle embrace of winter, Dubai is undergoing its annual metamorphosis. From November through March, the city sheds its “indoor-only” persona, inviting residents and global travelers alike to step out from behind the glimmering glass of its skyscrapers and into a world of open skies, soft sunshine, and unexpected tranquility.

For those accustomed to Dubai’s reputation for high-octane luxury and indoor malls, the winter season offers a startlingly different rhythm. It is a time when the desert “exhales” and the city feels, perhaps for the first time all year, like a genuine home.

From the Dunes to the Clouds: Desert Adventures

Winter is arguably the only time to truly experience the majesty of the Arabian desert without the oppressive heat. For early risers, the Dubai Balloon at Atlantis offers a sunrise hot-air balloon experience that lifts travelers above the rippling, dawn-pink dunes. Often paired with mid-air falconry displays and an authentic Arabic breakfast on the sand, it is a serene alternative to the city’s usual speed.

As night falls, the desert transforms into a natural observatory. Luxury glamping sites like Sonara Camp and Terra Solis offer stargazing experiences, sandboarding, and archery under clear, crisp winter skies—a far cry from the neon lights of the Dubai Marina.

A Coastal Sanctuary

Dubai’s coastline also finds its glass-like calm in the cooler months. Kite Beach and the Palm Jumeirah have become hubs for gentle morning activities, with paddleboarding and kayaking being the preferred ways to greet the Gulf. For those looking for a “truly Dubai” wellness experience, floating rooftop yoga and Pilates sessions are now a seasonal staple, merging skyline views with mindful movement.

Beyond the shoreline, travelers seeking complete solitude are heading to the Hajar Mountains in Fujairah. New eco-stays like Parvara offer “digital detox” retreats—private pavilions designed for silence, ritual, and guided hiking, allowing visitors to disconnect entirely from the digital world.

The Heartbeat of Heritage and Culture

Winter also marks the return of Dubai’s most beloved open-air cultural landmarks. The narrow lanes of the Al Fahidi Historical Neighborhood come alive as visitors explore wind-tower architecture, hidden art galleries, and creekside views.

For those seeking a more festive energy, Global Village has reopened for its 30th season, featuring pavilions from over 90 countries and a record-breaking 9 million annual visitors. Meanwhile, the Madinat Jumeirah Winter Market provides a canal-side wonderland of wooden chalets and live music, bridging the gap between traditional Dubai and global winter festivities.

2026: A Year of Creative Momentum

Looking ahead to early 2026, the city’s creative calendar is already filling up. Dubai Design Week and the Downtown Design fair are set to showcase the region’s best architecture and innovation, while international music icons like Peggy Gou are scheduled to bring world-class house and techno to palm-lined outdoor stages.

“Winter in Dubai is not just about the weather; it’s about the community,” says Vama Kothari, a longtime resident. “It’s picnics on the beach, late-night walks on the Jumeirah corners, and the hum of conversation through open balcony doors. It’s when the city feels most like itself.”

With temperatures hovering between a pleasant 18°C and 28°C, the 2025-2026 winter season is proving once again that Dubai’s greatest luxury isn’t found in its malls, but under its gentle, open skies.

Source: lifestyleasia.com

The Board of Kenya Airways (KQ) has announced a significant leadership transition, appointing Captain George Kamal as the Acting Group Managing Director and CEO, effective December 16, 2025. This move follows the departure of Allan Kilavuka, who is leaving after a six-year tenure that redefined the carrier’s resilience in the face of unprecedented global turbulence.

As the Board initiates a competitive search for a substantive successor, Captain Kamal—previously the airline’s Chief Operating Officer (COO)—steps into the role at a moment when “The Pride of Africa” is balancing a historic return to profitability with the complex operational demands of a post-pandemic recovery.

The Kilavuka Legacy: From Crisis to “Africa’s Leading Airline”

Allan Kilavuka’s exit marks the end of a stint characterized by grit and strategic pivots. Taking over in April 2020—just as the COVID-19 pandemic grounded global aviation—Kilavuka steered KQ through its darkest hours. Under his leadership, the airline launched Project Kifaru, a multi-year turnaround strategy focused on cost containment, network expansion, and customer obsession.

His efforts bore significant fruit in early 2025 when Kenya Airways recorded its first net profit in 11 years, a staggering KSh 5.4 billion turnaround. This period also saw KQ reclaim its crown at the 2025 World Travel Awards, winning four top honors, including “Africa’s Leading Airline. The National carrier has also won at the Kenya Travel Industry Business Awards (KeTIBA) two years in a row for its improving excellence in service delivery. Kilavuka’s tenure also pushed the boundaries of sustainability, overseeing Africa’s first intra-continental flight powered by Sustainable Aviation Fuel (SAF) in October 2025.

Enter Captain George Kamal: The Operational Architect

In Captain George Kamal, the Board has chosen an executive with a deep, “frontline-to-C-suite” understanding of the industry. With over 29 years of experience across Africa and the Middle East, Kamal is an expert in aviation transformation and digitalization.

Before joining KQ as COO in March 2023, Kamal held high-stakes roles, including:

• Operations Director at Air Arabia, where he managed low-cost efficiency at scale.
• Chief Operations & Executive Officer at Iraqi Airways, leading the carrier through complex regional recovery.
• Captain and Type Rating Instructor at Etihad Airways and EgyptAir, bringing technical mastery to the executive table.

Kamal holds a Doctorate in Business Administration and a Master’s degree in Aviation Management, specializing in “Aviation Management Transformation in the New Digital Decade.” His appointment signals the Board’s intent to double down on operational reliability and the integration of advanced aviation systems.

The 2026 Horizon: Challenges and Opportunities

Captain Kamal assumes leadership at a time of immense opportunity for Kenya Airways. Far from facing obstacles, the airline is positioned to capitalize on a series of strategic milestones that will cement its dominance in the region.

• Maximizing Fleet Potential: As global supply chain pressures ease by mid-2026, Captain Kamal is focused on the full restoration of fleet capacity. With the airline’s Boeing 787 Dreamliners returning to service, KQ is set to meet the surging demand for its award-winning long-haul services.
• A Cornerstone of National Progress: Kamal will oversee KQ’s integral role in the KSh 5 trillion ($38 billion) national infrastructure fund. This includes the massive modernization of Jomo Kenyatta International Airport (JKIA), set to begin in early 2026. This project is not just an upgrade; it is a declaration of Nairobi’s status as the commercial heart of Africa.
• Attracting Global Investment: Building on the airline’s newfound financial strength, Kamal will continue the search for a strategic investor. With a strengthened balance sheet and a clear path to sustainable growth, KQ is now one of the most attractive investment opportunities in global aviation.

A Seamless Transition

The Board has reiterated its unequivocal support for Captain Kamal, noting that his “frontline-to-C-suite” experience makes him uniquely qualified to lead this transition. As the airline prepares to host the 2026 Aviation Africa Summit in Nairobi, the mood is one of overwhelming optimism.

Kenya Airways is no longer an airline in recovery; it is an airline in ascent. Under the guidance of Captain George Kamal, the “Pride of Africa” is ready to reach new heights, fueled by innovation, sustainability, and an unwavering commitment to connecting Africa to the world.

While the African aviation sector has long battled structural “headwinds,” 2026 is increasingly being viewed by industry analysts as a critical year for reform. According to the latest International Air Transport Association (IATA) outlook, the continent is moving beyond the stage of “potential” and into a phase of active modernization. If the current trajectory holds, 2026 could be remembered as the year African aviation finally took flight on its own terms.

Fleet Modernization: The End of the “Aging Fleet” Penalty

One of the most significant shifts expected in 2026 is the gradual easing of aerospace supply chain bottlenecks. For years, African carriers have been forced to operate with an average fleet age of 15.1 years—roughly five years older than the global average. This “age penalty” has directly impacted profitability through higher fuel burn and escalating maintenance costs.

As global production rates for new aircraft are projected to accelerate by mid-2026, African hubs are beginning to see the arrival of more versatile, fuel-efficient models. The integration of the Airbus A220 for short-to-medium regional hops and the Boeing 787 Dreamliner for long-haul routes is expected to significantly lower unit costs. These aircraft allow airlines to serve “thin” routes—those with lower passenger volumes—profitably, which is essential for connecting smaller African cities without routing through Europe or the Middle East.

Infrastructure Milestones: A Tri-Hub Transformation

Infrastructure has historically been a major hurdle, but 2026 will see the realization of several landmark projects across the continent’s most critical gateways. This era of development is anchored by a new “tri-hub” power dynamic involving Kigali, Nairobi, and Johannesburg, each pushing massive expansions to handle the next generation of African travelers.

• Kigali: Chief among these is Rwanda’s $2 billion Bugesera International Airport. Slated to become fully operational in 2026, the facility is designed to handle an initial 8 million passengers annually. The completion of Bugesera, in partnership with Qatar Airways, represents a fundamental shift in the continent’s aviation geography, providing a state-of-the-art alternative to traditional hubs.
• Nairobi: Kenya has announced a monumental KSh 5 trillion ($38 billion) national transformation plan, with the modernization of Jomo Kenyatta International Airport (JKIA) and the construction of an entirely new airport facility set to commence in January 2026. This expansion aims to double the city’s current capacity, positioning Nairobi as the premier business travel destination in East Africa and the host of the 2026 Aviation Africa Summit.
• South Africa: The Airports Company South Africa (ACSA) is moving into the peak of a R21.7 billion ($1.2 billion) infrastructure program. Starting in 2026, Cape Town International will undergo extensive renovations, including a new runway and terminal expansions. Meanwhile, O.R. Tambo International in Johannesburg is prioritizing its “Mid-field Cargo” terminal to cement its status as the Southern Hemisphere’s leading logistics hub.

By providing these state-of-the-art facilities, these cities are positioned to become a central nexus for intra-African travel. These projects are no longer just local investments; they are the physical foundation supporting the goal of a truly connected continent.

SAATM and the “Visa-Free” Momentum

On the regulatory front, the Single African Air Transport Market (SAATM) has reached a tipping point. With 38 countries now committed to the “Open Skies” agreement, the legal framework for seamless travel is finally being matched by political will.

This regulatory progress is being bolstered by a dramatic shift in visa policies. Today, 28% of intra-African travel is visa-free—a significant jump from just 20% a decade ago. Five nations, including Rwanda and Ghana, now offer full visa-free entry to all African citizens. This “liberalization from within” is dismantling the bureaucratic barriers that once made it easier for an African professional to travel to Paris than to a neighboring capital.

A Catalyst for Development

Kamil Al-Awadhi, IATA’s Regional Vice President for Africa and the Middle East, argues that the success of 2026 hinges on a fundamental shift in government perspective. For too long, aviation has been treated as a “luxury” to be taxed heavily. Al-Awadhi insists that for 2026 to be a true turning point, governments must treat the sector as a catalyst for development.

“The greatest value aviation brings to an economy is catalytic,” Al-Awadhi noted during a recent roundtable. By reducing punitive taxes—which can currently add $80 to a $100 ticket—and releasing the $954 million in blocked funds currently held by various governments, the continent can unlock unprecedented growth.

The 411 Million Passenger Vision

The long-term stakes are high. IATA forecasts that the African market will grow at an annual rate of 4.1%, reaching 411 million passengers by 2044. If 2026 successfully bridges the gap between policy signatures and operational reality, it will secure Africa’s place as the world’s third-fastest-growing aviation market, transforming the continent’s economic landscape for generations to come.

Africa is poised to outpace global air traffic growth next year, yet the continent’s airlines remain trapped in a cycle of thin margins and restricted earnings. According to the latest analysis from the International Air Transport Association (IATA), African carriers continue to operate under the world’s most challenging conditions, capturing only a fraction of the economic value generated by the global aviation industry.

“Demand for air travel in Africa is rising faster than in many other parts of the world, but profitability is not keeping pace,” said Kamil Al-Awadhi, IATA Regional VP for Africa and the Middle East. Speaking at a recent media roundtable, Al-Awadhi emphasized that addressing structural barriers is essential to ensuring that traffic expansion translates into true financial strength.

A Steep Cost of Doing Business

The IATA report highlights a stark disparity in operating costs. African airlines face fuel costs roughly 17% higher than the global average. Taxes and airport charges are 12% to 15% more expensive, while air navigation fees are approximately 10% higher. Additionally, maintenance and insurance costs exceed global benchmarks by up to 10%.

These financial pressures are compounded by a lack of regional integration. Only 19% of routes within the continent are direct, a fragmentation that forces passengers into long, expensive itineraries and limits the efficiency of local carriers.

Supply Chain and Maintenance Crisis

IATA identifies aircraft parts availability as a critical constraint, with Africa being the most severely impacted region globally. Supply chain bottlenecks are estimated to cost the global industry over $11 billion in 2025 alone.

As the average fleet age in Africa climbs to 15.1 years, airlines are struggling to maintain older aircraft. While IATA is pushing manufacturers to increase the availability of spares in the region, African carriers are also working to expand their own maintenance, repair, and overhaul (MRO) capacity to mitigate delays.

The $954 Million Blocked Funds Barrier

One of the most significant hurdles cited by IATA is the issue of “blocked funds”—airline revenues that governments prevent from being repatriated. Africa currently accounts for a staggering 79% of the world’s blocked funds, totaling $954 million.

Six African nations rank in the global top ten for withheld revenue, with Algeria, the XAF Zone, and Mozambique leading the list. These restrictions, often tied to foreign exchange shortages or bureaucratic delays, severely hamper an airline’s ability to pay for fuel, parts, and international leases.

Looking Toward a 411 million Passenger Future

Despite these immediate headwinds, IATA’s long-term forecast remains optimistic. Africa’s market is expected to grow by 4.1% annually, reaching 411 million passengers over the next 20 years—the third-fastest growth rate in the world.

To realize this potential, IATA is calling on African governments to stop viewing aviation as a source of tax revenue and instead treat it as a catalyst for economic development. “Realizing this potential will require focused reforms to reduce barriers, improve affordability, and expand connectivity,” Al-Awadhi concluded. “With the right policy support, aviation can be a powerful driver of economic transformation across Africa.”

Source: travelnews.co.za