Kenya, Rwanda among 15 states in new single air transport market

After minimal progress since its launch in January 2018, the Single African Air Transport Market (SAATM) appeared to reach a decision this week with 15 of the 35 signatory states launching a cluster to pilot the scheme in real life.

The announcement is a major boost to the proposed joint airline by Kenya Airways and South African Airways, which will have immediate and unlimited access to key markets on the continent as both countries will be participating in the trial runs.

It is also a signature achievement for the International Air Transport Association (IATA), which has been working behind the scenes to get SAATM off the ground in 2023.

Dubbed the SAATM Pilot Implementation Project, the landmark decision – which bands together some of Africa’s more significant air transport markets – was announced on November 14 by the African Civil Aviation Commission (AFCAC). 

Meeting in Dakar, Senegal, to mark the 23rd anniversary of the Yamoussoukro Decision, ministers from Kenya, Ethiopia, Rwanda, South Africa, Cape Verde, Côte d’Ivoire, Cameroon, Ghana, Morocco, Mozambique, Namibia, Nigeria, Senegal, Togo and Zambia, agreed to launch SAATM flights between their territories.

Align agreements to SAATM

The 15 states are expected to cement their decision further by aligning their respective air service agreements to the SAATM regime when they again meet during this year’s International Civil Aviation Organisation (ICAO) Air Services Negotiation in Abuja on December 5.

According to the African Civil Aviation Commission, the pilot markets were selected based on their willingness to participate and possession of key enablers for fully liberalised skies on the continent.

The benefits

According to a recent study by the African Union on the potential benefits of SAATM implementation, the continent would gain an additional $4.2 billion in GDP, 596,000 new jobs and a 27 percent reduction in air fares.

“The study also assessed the level of the Yamoussoukro Decision (YD) implementation and the efficacy of SAATM operationalisation for each member state and arrived at a “preparedness” rating using the SAATM enablers. These 15 states met the favourable environment for successful SAATM implementation,” AFCAC says.

The commission says 35 member states have committed to unconditionally implement SAATM while 21 states have signed the memorandum of implementation for its operationalisation.

The 35 states are estimated to account for over 85 percent of intra-African traffic and over 800 million of Africa’s 1.2 billion population.

Although SAATM’s predecessor, the Yamoussoukro Decision, has theoretically been in force since July 2000 when African heads of state and government endorsed it during their meeting in Lomé, Togo, African skies have remained largely closed, with countries opting for bilateral air services agreements.

Improve connectivity

The major objective of the Yamoussoukro Decision was to improve connectivity and integration of Africa through liberalisation of scheduled and non-scheduled air transport services and removing all restrictions on traffic rights, capacity and frequency between city pairs for all African airlines. But the continent has struggled to actualise it.

AFCAC Secretary General Adefunke Adeyemi says the commission is now expecting member states to align their respective air service agreements and for eligible airlines to begin to expand operations across the continent.

“The launch of SAATM as the first flagship project of the AU Agenda 2063 on January 28, 2018, is considered as a turning point towards the full liberalisation of air transport market on the continent,” Adeyemi said.

The pilot is expected to demonstrate the benefits and build the confidence of bystanders to fully open their air transport markets.

“With the unveiling of this pilot project of ready and willing African states that have requisite SAATM implementation enablers and with the overall benefits associated with the liberalisation of the African air transport through the YD, including air transport’s contribution to the AFCFTA to facilitate intra-African trade, this will elicit the commitment of member states that have not yet signed the Solemn Commitment to sign up,” Adeyemi added.

Lift African aviation traffic

Speaking on the side-lines of Aviation Africa 2022 summit in Kigali in September, IATA vice president for Africa and the Middle-east Kamil Al Awadi said he had committed the bulk of his resources for 2023 to getting SAATM off the ground and lifting African aviation traffic to at least three percent of the global total.

Opening up intra-African air travel and connectivity would not only boost domestic air traffic but have a knock-on effect on international traffic as well, he says.

At only 1.9 percent of global traffic in 2019, Africa’s aviation contributed $63 billion to the continent’s GDP and 7.7 million jobs, half a million of them direct.

“I want to see these numbers next year jumping a percent at least. If it goes up it means we are going the right direction; if it goes down, we are going the wrong direction.

“IATA is going to pour as much resources as it can afford into the region to get it up and running,” he says.

Kamil says given Africa’s population and resources, the continent’s share of global aviation should be closer to 15 percent.

Build consensus

His plan revolves around getting at least 15 countries to build consensus around the problems and fears that are holding back liberalisation of the air traffic market, and to come up with a corrective plan of action.

The conversation will revolve around demonstrating to participants how removing constraints to travel such as capacity caps and reducing taxes on the industry can boost traffic and result in a much better overall picture.

“Every trip I make into Africa, I can’t get into any country directly; I have to go through another country. It is a continent that is so disconnected that it is easier to jump out and then back in to make it to the country next door,” Kamil said.

“I am pushing and hopefully by January 2023, we are starting to push all stakeholders with the intention to first of all get some routes open internally so that you can move within African easily.”

Source: The East African

IATA finds convenience is passengers’ top priority

According to IATA’s 2022 Global Passenger Survey (GPS), simplification and convenience are the top concerns in travelers’ minds since the Covid-19 pandemic.

The organization found that passengers want convenience when they plan their travel and when choosing where to depart from. Proximity to the airport was passengers’ main priority when choosing where to fly from (75%). This was more important than ticket price (39%).

Travelers were satisfied with being able to pay with their preferred payment method which was available for 82% of travelers. Having access to planning and booking information in one single place was identified as being a top priority. Additionally, 18% of passengers said that they offset their carbon emissions, the main reason given by those that did not was that they were not aware of the option (36%).

The research also found that most travelers are willing to share their immigration information for more convenient processing. According to the survey, 37% of travelers said they have been discouraged from traveling to a particular destination because of the immigration requirements.

Process complexity was highlighted as the main deterrent by 65% of travelers, 12% cited costs and 8% time. Where visas are required, 66% of travelers want to obtain a visa online prior to travel, 20% prefer to go to the consulate or embassy and 14% at the airport. Alongside this, 83% of travelers said they would share their immigration information to speed up the airport arrival process. While this is high, it is slightly down from the 88% recorded in 2021.

Nick Careen, senior vice president for operations, safety and security at IATA, said, “Travelers have told us that barriers to travel remain. Countries with complex visa procedures are losing the economic benefits that these travelers bring. Where countries have removed visa requirements, tourism and travel economies have thrived. And for countries requiring certain categories of travelers to get visas, taking advantage of traveler willingness to use online processes and share information in advance would be a win-win solution.”

Finally, passengers were reportedly willing to take advantage of technology and re-imagined processes to improve the convenience of their airport experience and manage their baggage. In particular, 44% of travelers identified check-in as their top pick for off-airport processing.

Immigration procedures were the second most popular ‘top pick’ at 32%, followed by baggage. Furthermore, 93% of passengers are interested in a special program for trusted travelers (background checks) to expedite security screening.

Surveyed passengers were also interested in more options for baggage handling – 67% stated that they would be interested in home pick-up and delivery and 73% in remote check-in options. Moreover, 80% of passengers said that would be more likely to check a bag if they could monitor it throughout the journey, and 50% said that they have used or would be interested in using an electronic bag tag.

The survey also found that passengers see value in biometric identification, with 75% of passengers wanting to use biometric data instead of passports and boarding passes. Over a third have already experienced using biometric identification in their travels, with an 88% satisfaction rate. However, data protection remained a concern for about half of travelers.

Careen continued, “Travel during Covid-19 was complex, cumbersome and time-consuming due to government-imposed travel requirements. Post-pandemic, passengers want improved convenience throughout their trip. Digitalization and use of biometrics to speed up the travel journey is the key. Passengers clearly see technology as key to improving the convenience of airport processes.

They want to arrive at the airport ready to fly, get through the airport at both ends of their journey more quickly using biometrics, and know where their baggage is at all times. The technology exists to support this ideal experience. But we need cooperation across the value chain and with governments to make it happen. And we need to continuously reassure passengers that the data needed to support such an experience will be safely kept.”

Muhammad Albakri, senior vice president of financial settlement and distribution services at IATA, said, “Today’s travelers expect the same online experience as they get from major retailers like Amazon. Airline retailing is driving the response to these needs. It enables airlines to present their full offer to travelers. And that puts the passenger in control of their travel experience with the ability to choose the travel options that they want with convenient payment options.”

Source: Passenger Terminal

KQ starts Dubai-Mombasa direct flights

Kenya Airways has announced the start of direct Mombasa-Dubai flights during the December festive season, a boost to tourism on the Coast.

In a statement, the national carrier said it will begin flying from Moi International Airport to Dubai during the tourism high peak period.

Hoteliers lauded the move, saying it will boost the sector that has been ailing from the Covid-19 pandemic, amid their calls for an open-skies policy to allow international airlines to land at the Coast region’s largest airport.

Tourism investors, led by Kenya Tourism Board director Bobby Kamani, welcomed the announcement, saying it will boost the sector.

“The announcement of KQ’s direct flights from Mombasa to Dubai from 1 December 2022 is a welcome change and brings us a step closer to the open skies policy that all tourism stakeholders are strongly advocating for,” he said.

“We are thankful to Kenya Airways, the Kenya Airports Authority and the Ministry of Tourism.”

He said the national airline has resumed the flights at an opportune time.

“It is well in advance of the festive period. The tourism fraternity looks forward to the resumption of flights to Mombasa by Turkish Airlines, Lufthansa and the introduction of FlyDubai, to continue the momentum,” Mr Kamani added.

He was confident that the new government and the incoming administration at the helm of the Ministry of Tourism will see the value of the open-skies policy.

“It is not just for tourism by way of lower air fares but for the economy as a whole with lower freight costs and an increased interest by international investors to invest in Kenya as they see the country being more accessible than ever before,” he added.

Mohammed Hersi, the chairman of the Diani Hospitality Owners Association, lauded Kenya Airways for resuming the Mombasa-Dubai direct flights.

“To our national carrier, Kenya Airways. If what I heard is true, then it is the way to go. The Dubai-Mombasa four times a week flight is progressive,” Mr Hersi said.

“We can’t wait for the following London-Mombasa, even three times a week is good enough, Amsterdam-Mombasa, Milan-Mombasa to serve Malindi and Watamu and Paris-Mombasa flights.”

He urged Kenya Airways to fly directly from Mumbai to Mombasa and Johannesburg to Mombasa.

“There is finally some light at the end of the tunnel. As always, I choose to remain an optimist,” he said.

New Tourism and Wildlife Cabinet Secretary Penina Malonza was urged to work with her counterpart in the Ministry of Transport to implement the open-skies policy to allow direct international flights to Kisumu and Mombasa to fill the over 40,000 beds in Coast hotels.

Some of the airlines that have been begging for licences to fly directly to Mombasa are KLM, Qatar, Turkish, Fly Dubai and Emirates.

“If these airlines fly to Mombasa, we will have traffic to fill our beds and further create employment,” said Kenya Coast Tourism Association (KCTA) chairman Victor Shitakha

In 2021, KLM announced direct flights from Amsterdam to Mombasa. But the plans were ‘halted’ after the airline failed to get rights to fly directly to the destination.

The region now enjoys more than 60 percent bed occupancy.

Source: Nation

Kenyan Safari firm-Twiga Tours named the best in the world

Twiga Tours is basking in glory after it was named as the World leading Safari company during the World Travel Awards (WTA), 2022 held in Muscat, Oman on Saturday night.

The Kenyan company emerged the best among other world best hospitality industries during the 29th anniversary Grand Tour – an annual search for the finest travel and tourism organisations in the world.

Founded in 1980, the firm which prides itself on offering highly personalised African Safari experiences in Kenya and the East Africa region, has stood the test of time, winning prestigious awards in the global arena.

“This is a great achievement for the company and the entire team. Winning this award on a global level is a testament to what our company stands for-quality and unique experiences. We take this opportunity to thank our amazing guests and partners across the globe for their confidence in us,” the company’s Chief Executive Officer Minaz Manji told the Nation.

” It has been a hard journey since our company’s inception 42 years ago but sheer hard work, dedication and the passion to create and provide the highest level of personal service has seen the growth of the company. We are proud of our achievements on the global platform,” he added.

Other winners in the ceremony include Maldives which claimed the ultimate honour of ‘World’s Leading Destination’ with Maldives Marketing and Public Relations Corporation (MMPRC) taking the title of ‘World’s Leading Tourist Board’.

Vietnam also claimed the headlines winning five major honours:. ‘World’s Leading City Break Destination’ went to Hanoi, ‘World’s Leading Nature Island Destination’ was presented to Phu Quoc, ‘World’s Leading Town Destination’ was won by Tam , ‘World’s Leading Regional Nature Destination’ was awarded to Moc Chau, with Vietnam winning ‘World’s Leading Heritage Destination’.

Other big destination category winners included Jamaica which took a hat-trick of honours, winning ‘World’s Leading Cruise Destination’, World’s Leading Family Destination’ and ‘World’s Leading Wedding Destination’. 

Saint Lucia, Dubai took the title of ‘World’s Leading Business Travel Destination for honeymoon

Abu Dhabi won ‘World’s Leading Sports Tourism Destination’ and Oman claimed top honors for ‘World’s Leading Nature Destination’. ‘World’s Leading City Destination’ went to Porto with the exciting title of ‘World’s Leading Emerging Tourism Destination’ being awarded to Batumi.

Speaking during the award ceremony World Travel Awards founder Graham Cooke told all the winners and hospitality industry to continue raising the benchmark in the industry.

Voting audience

“I would like to personally thank all of the winners tonight. You have been recognised by our global voting audience as the leaders of tourism excellence. I know that your commitment to becoming the very best will in turn serve to drive up standards across the industry and will raise the collective benchmark.” Mr Cooke said.

In the aviation sector, Qatar Airways  was named as the ‘World’s Leading Airline’ while Emirates took the title of ‘World’s Leading Airline Brand’ together with ‘World’s Leading Airline to the Middle East’, ‘World’s Leading Inflight Entertainment’ and ‘World’s Leading Airlines Rewards Programme.

Oman Air claimed the awards for ‘World’s Leading Airline – Business Class’, ‘World’s Leading Airline Lounge – Business Class’, and ‘World’s Leading Airline – Customer Experience’.

‘World’s Leading Airline – Economy Class’ was presented to Etihad Airways which also won the prize for ‘World’s Leading Airline Lounge – First Class.’ Oman Airports claimed a double honour by taking the awards for ‘World’s Leading Regional Airport 2022 (Salalah Airport), and World’s Leading Airport – Customer Experience (Muscat International Airport).

Sandals Resorts International were once again crowned ‘World’s Leading All-Inclusive Company’ with Beaches Resorts awarded ‘World’s Leading All-Inclusive Family Resort Brand’. The title of ‘World Leading All-Inclusive Resort’ went to Sandals, Grenada.

Source: Nation

Dubai to attract 40 million new hotel guests under Sheikh Mohammed plan

Dubai tourism looks set to boom amid plans to attract 40 million new hotel guests by as early as 2031.

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of Dubai, has announced the new national strategy.

He said: “We are among the top 10 tourist destinations in the world and our goal is to accelerate our competitiveness by attracting Dhs100billion in additional tourism investments to this vital sector and receiving 40 million hotel guests in 2031.”

HH Sheikh Mohammed stressed the importance of tourism to the UAE economy – and hopes the new plan will see the sector’s contribution to GDP rise to Dhs450billion overall.

If that is to be achieved, tourism’s contribution must increase by Dhs27billion annually.

According to the plan, 25 initiatives and policies will be introduced to support tourism.

Investment will also be encouraged in the travel, aviation and hospitality sectors with the hope of attracting international companies.

HH Sheikh Mohammed continued: “Tourism is an important part of diversifying our national economy and an important tributary to consolidating our global competitiveness.

“Our airports received 22 million passengers in the first quarter of this year alone.

“Our goal is that the tourism sector’s contribution will be Dh450bn of our GDP in 2031.”

The UAE has enjoyed a surge in tourism numbers this year, with revenue exceeding Dhs19billion during the first half of 2022.

The total number of hotel guest numbers reached 12 million – a 42 percent increase.

In a Cabinet meeting last week, HH Sheikh Mohammed said: “Our indicators today are stronger than our indicators before the pandemic, and our economic growth is faster than before the pandemic, and our tourism, commercial and development sectors are larger than before the pandemic.”

This was particularly clear in Dubai, where a 182 percent year-on-year increase in international visitors was reported.

And this looks likely to increase dramatically over the coming weeks, too.

Hotels in Dubai and Abu Dhabi expect occupancy levels to rise by 80 to 100 percent, with demand surging due to the proximity to tournament hosts Qatar.

Source: Time Out Dubai

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Kenya, Uganda Seek to Build New Synergies in Tourism Sector

With up to 60% of tourism arrivals in Uganda originating in Kenya, the country’s Consulate General in Mombasa has called for new synergies to reap even more for the sector.

Uganda’s Consul General to Mombasa Amb. Paul Mukumbya revealed Thursday at the Uganda – Kenya Coast Tourism Conference and Exhibition held at Pride Inn Paradise Resort that between January and March 2022 alone, close to 95,000 Kenyans visited Uganda. He said they travelled to attend golf and rugby tournaments, and also for festivals and music concerts.

Mukumbya said that if the tourism stakeholders and officials of Uganda and Kenya worked closer together, tourist numbers could double in the next one year.

“It is my sincere hope that by the end of the conference and the fam trip, a strong foundation for cooperation will have been built between key tourism players in Uganda and the Kenya Coast,” he said.

Tourism arrivals in Uganda, as of 2021; stood at 512,945. Out of these, 326,387 were from Kenya, which translates to 63.63% of all arrivals in Uganda.

Tourism stakeholders drawn from Uganda and Kenya are meeting in the Kenyan port city of Mombasa at an event dubbed ‘Uganda-Kenya Coast Tourism Conference and Exhibition’. The theme is “Strengthening Networks, Synergies, and Diversity to maximize the tourism potential between Uganda and the Kenya Coastal Region”

The Chairman of Kenya Coast Tourism Association (KCTA) Victor. M. Shitakha described the conference as historic because it is the first-ever regional tourism conference and business to business engagement to be held at the Kenya Coast. He added that this conference offers an opportunity for a structured discourse towards developing Kenya Coast tourism and Uganda circuit where foreign tourists to the region can visit both the two nations under one circuit while also accelerating cross border tourism.

“As Kenya Coast, Uganda is one of our major Africa trading partners and tourism source market. Both the two nations enjoy mutual and peaceful coexistence that supports growth of the regional economy,” he said.

“It is also important to note that both Kenya Coast and Uganda offer unique memorable and complimenting experiences, I therefore call upon the regional tourism stakeholders to seize the opportunity and work together in enhancing the regional tourism trade and investment,” Shitakha explained.

This conference has been organized by the Consulate General of the Republic of Uganda in Mombasa, in partnership with key tourism players in Uganda and the Kenya Coast: the Uganda Tourism Association, the Private Sector Foundation Uganda, the Uganda Tourism Board, Uganda Airlines, the Kenya Coast Tourist Association, the Counties of Mombasa, Kilifi and Kwale.

At the same event John Mulimba the Minister of State for Regional Cooperation Foreign Affairs noted that, “the importance of tourism in our economies cannot be underestimated. It is insurmountable.”

According to analysts, these numbers can even go higher once the tourism players in the two countries join hands.

Promotion and popularization of the Entebbe-Mombasa route plied by Uganda Airlines is also on the agenda.

It is worth noting that Kenya’s coastal region is home to various attractions that include Fort Jesus that was built between 1593 and 1596 on the orders of Portugal’s King Felipe II unique safaris, beaches and historical heritage making the two nations ideal for travel.

Other facilities within the coastal belt, Kwale County to be particular; include Baobab Beach Resort, The Residence at Leopard, Diani Reef Beach Resort and Spa, Kinondo Kwetu which scooped various awards at the 2022 World Travel Awards which were held in Nairobi.

As if that is not enough, Kwale Governor Fatuma Mohamed Achani says efforts are underway to develop other attraction sites; Majimoto, Wasini Boardwalk, Shimoni and Fikirini caves and First World War Memorial graves at Mkongani among others.

Source: Independent (Kampala)

ICAO advocates for decarbonization of aviation at COP 27

Participating in a round table of Heads of State, Prime Ministers and Chiefs of International Organizations during COP 27, ICAO Council President Salvatore Sciacchitano advocated for the realization of the ICAO Assembly’s decision to reach net zero emissions from air transport by 2050.

“Achieving net-zero carbon emissions by 2050 will require substantial and sustained investment and financing over the coming decades. We must furthermore assure reliable and affordable support and capacity-building for the many developing countries and States with particular needs, who will be depending on it to help play their part,” Mr. Sciacchitano said. “An important part of my message to you here today is that the work to begin addressing these objectives for our sector has already started.”

This goal is to be achieved collectively, without attribution of specific obligations or commitments in the form of emission reduction goals to individual States. One of the key features of the agreement is the recognition that each State’s special circumstances and respective capabilities will inform each State’s ability to contribute, and within its own national timeframe.

“ICAO is fully cognizant of its global responsibilities towards the sustainable future of the international aviation sector, and of the planet. We also remain deeply cognizant of the critical importance of international air connectivity to the civil societies and economies of Small Island Developing States, Landlocked Developing Countries, and Least Developed Countries,” remarked the Council President. “As aviation continues to explore and adopt the incredible new technological innovations arising today in aeronautics and renewable energy propulsion, ICAO also recognizes how imperative it is to start putting in place the right policies, legal frameworks and modernized infrastructure to enable this evolution to emissions-free flight.”

For example, ICAO launched its Assistance, Capacity-building and Training for Sustainable Aviation Fuels (ACT-SAF) programme in June. It will provide tailored support to States on sustainable fuel development and deployment, and facilitate related partnerships and cooperation around the world. An increasing number of States and international organizations are becoming actively involved in this programme, which recognizes the key role to be played in this endeavour by sustainable fuels, and we expect many more States and organizations to join in the coming months.

To reduce the impacts of aviation on the global climate, States, the industry, and all other relevant stakeholders have in fact been pursuing a basket of CO2 reduction measures through ICAO for many years now. This contributed to modern aircraft being 70% quieter and 80% more fuel-efficient than their early predecessors.

The introduction of radical, disruptive, and in many cases revolutionary innovations in technologies and operations is now required to deliver the overall decarbonization needed to keep global temperatures in check.

“This transition, fuelled by frontier technologies and featuring many new entrants to the aviation ecosystem, holds tremendous economic potential for developing States. We are greatly encouraged at ICAO that it can also help establish a more level playing field toward an inclusive and effective global green transition in aviation in the coming decades,” Mr Sciacchitano said. “We will be proud to leverage our 78 year history of driving international consensus and progress in air transport to assure that this is realized.”

In the immediate term, ICAO Member States and industry will continue pursuing additional sustainability objectives, notably through the aforementioned expanded use of sustainable aviation fuels and the ongoing implementation of the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA).

Source: Travel Daily News

Don’t overlook the long-term value of younger travellers

Countries must see younger travellers as an investment despite new obstacles to growing this market sector, experts have urged. A WTM London audience heard how younger travellers were the first to return after Covid and collectively had the most disposable income.

Sally Cope, Tourism Australia’s regional general manager, UK & Northern Europe, said Australia had long seen the value of younger travellers, backpackers and those taking a working holiday: “It gives people their first taste of travel, it’s an investment.”

She said pre-Covid, 250,000 jobs were filled in Australia under the working visa scheme and that only 40,000 of these workers had remained when borders closed. “Our industry noticed that.”
Long-stay visitor spend often exceeded that of luxury travellers, she said, with the average at around AUS $10,000. Recognising this, Australia has extended its working visa scheme to those aged up to 35 and for three years. The requirement to do farm work in the second year has been removed.

“That opens up a whole new audience of digital nomads and those with a mid-career gap.”

Steve Lowy, chair of the British Educational Travel Association (BETA), said there were other benefits to communities from youth travel. More than other types, youths ended to stay in more suburban locations and buy locally, spreading the benefits, he said.

There were more spin-offs: “I have 1,000 students in London. I would say 40% of their parents have come and visited them. There is no marketing needed.”

Andrew Brown, the World Travel & Tourism Council’s New Zealand-born director of commercial and membership, said his country’s attitude to backpackers was not as positive as Australia’s. “They are seen as low value travellers, but they are not, because they spread awareness.” This meant parents often visited after their children had shown them what there was to see.

The panel advised countries to offer ‘landing packages’ which sorted out initial accommodation, banking and safety worries for young visitors. This was an issue now parents were in constant touch on social media. “Smooth that out and you will go for gold,” said Brown.

He praised Portugal’s traveller employment scheme. “Portugal looked at the gap in the market that they didn’t have yet.” He added Canada was also proactive, with 35 job schemes for overseas youth, while the UK had six.

Source: Breaking Travel News

Is tourism the answer to rebuilding Africa’s aviation industry?

As global air travel positions to outperform 2019 levels, there is a surge in initiatives across Africa’s aviation industry to improve domestic and international air connectivity and increase air traffic within Africa and between Africa and neighbouring regions. 

The trends emerging in pursuit of this focus, while being implemented on a state-by-state basis, reveal a strong correlation between Africa’s air travel recovery and growth, and tourism in and out of the continent.   

These trends can be classified under three main areas: 

  1. African states respond to international tourism demand with initiatives to improve tourism channels. 
  2. Increasing Foreign-Direct Investments (FDI) and Public-Private-Partnerships (PPP) in Africa’s aviation sector. 
  3. African airlines restructure to adopt operating models better suited to their regions traffic. 

The airspaces of African countries have often been modelled with little consideration to neighbouring regions and their traffic patterns. The outcome has been a fragmented airspace with policies that limit the free movement of air travel passengers from country to country. 

Despite these limitations, tourism has, for a significant part of three decades, played a key role in driving air traffic to, from and within Africa.  

Tourism and aviation in Africa – two sides of the same coin  

Tourism, according to the World Tourism Organization (UNWTO), is a social, cultural, and economic phenomenon that involves people traveling to countries or places outside of their usual environment for personal or business reasons. These people are known as visitors (tourists or excursionists; residents or non-residents), and tourism refers to their activities, some of which involve tourism expenditure. 

In 2021, a United Nations Conference on Trade and Development report estimated that losses to Africa’s tourism sectors because of the Covid-19 pandemic were between US$170 billion and US$253 billion. Projections further revealed that travel to Africa would return to pre-pandemic levels between 2023 and 2024. 

However, as of early 2022, international tourist arrivals in Africa have more than doubled compared to 2021. Data from the UNWTO World Tourism Barometer shows that between January 2022 and July 2022, Africa recorded 171% growth in international tourist arrivals compared to the same period in 2021. 

International tourist arrivals in Africa are comprised of two passenger categories: 

  • Passengers travelling to an African country originating from a country outside Africa. 
  • Passengers travelling to an African country from an African country that is not their origin destination. 

Today, international tourist arrival levels in Africa are at about 60% of 2019 levels (more than 30 million international tourist arrivals).  

The impact of international tourist arrivals is further highlighted when measuring the recovery of Africa’s air connectivity with neighbouring regions outside Africa. 

From the perspective of a passenger, air connectivity refers to the ability to seamlessly travel by air from point A to point B in the shortest amount of time; from the perspective of cargo operators, it refers to the most efficient routes to deliver freight quickly and efficiently from point A to point B; and from the perspective of airports, it is helpful in determining the worth of individual air connections. 

In May 2022, International Air Transport Association (IATA) revealed that air connectivity between Africa and the Middle East (106%), and Africa and North America (102%) had exceeded May 2019 levels, while Africa’s air connectivity with Europe in May 2022 stood at 96% of May 2019 levels. 

Africa’s air connectivity with regions outside the continent outpaced domestic air connectivity within African countries, which stood at 99% of May 2019 levels, and even more so for air connectivity between African countries which lagged at 77% of May 2019 levels. 

Despite this regional connectivity lag, activity across Africa’s aviation industry is shifting towards tourism development and the realization of the services and infrastructure required to meet this demand. The sector’s approach to tourism is mapping out the capacities, strategies and infrastructure being deployed across the continent which will influence Africa’s aviation industry over the next two decades. 

But how is the African continent responding and where does tourism and its development fit in? 

Where does Africa’s tourism traffic come from and where does it go in Africa? 

The passenger traffic arising from tourism in Africa plays a crucial part in mapping Africa’s air travel patterns. Prior to the Covid-19 pandemic, the air transport trend in Africa showed consistent growth in the number of passengers carried within and across African countries per year. 

Between 2000 and 2019, data suggests that the number of passengers carried through air transport services in Sub-Saharan Africa grew from about 18 million passengers to more than 66 million passengers, nearly quadrupling in the space of two decades.  

Similarly, data sourced from the World Tourism Organization highlights a near identical pattern revealing that the number of international arrivals to Sub-Saharan Africa grew from about 14 million in 1995 to over 56 million in 2019. 

The final destination of international tourist arrivals in Africa can be categorized into two main subgroups. Tourists arriving to Northern Africa (Algeria, Egypt, Libya, Morocco, Sudan, Tunisia, Western Sahara), and tourists arriving to sub-Saharan Africa (African countries below Northern Africa). 

In Northern Africa, estimates show that two out of 10 international tourists originate from within Africa, while in Sub-Saharan Africa two out of three international tourists originate from within Africa. A UNCTAD study shows that between 2010–2013, about four out of 10 international tourists who traveled to Africa originated from within Africa. 

Vice versa, eight out of 10 international tourists in Northern Africa, one out of three international tourists in sub-Saharan Africa, and six out of 10 international tourist arrivals to Africa as a whole originate from outside Africa. 

In 2016, 27 million out of 58 million arrivals to African destinations originated from source markets within the region (neighboring African countries).  

By 2030, the UNWTO estimates that the number of annual tourist arrivals to Africa will grow to about 134 million. 

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