Expo City Dubai kicks off COP28 countdown with range of climate-focused events

Expo City Dubai on Monday announced a jam-packed calendar of events – including forums, exhibitions, and performances – as it kicks off its one-year countdown to COP28.

Home to the Expo 2020 mega-event for six months last year, the site will hold a sustainability-themed event calendar, culminating activations that will be held over the coming 12 months before the climate conference next year.

COP28 is set to take place from November 6 to 17 next year at the Expo City Dubai site. Like previous editions, the 28th session of the Conference of the Parties of the United Nations Framework Convention on Climate Change (UNFCCC) will address global warming and climate change issues.

The state-of-the-art ‘green’ destination Expo City Dubai shares COP28’s objectives of achieving greater sustainability and enabling action to push for a more climate-secure future.

“Tackling climate change remains at the top of the global agenda, a priority for the UAE, and a conversation we are actively engaged in as a city and educational hub. It is clear that every individual must bear the responsibility to learn more about the challenges we face and how we can each play a role to help address them,” said Expo City Dubai’s chief of education and culture, Marjan Faraidooni, adding that the sustainable-centric site was “proud” to host COP28.

The Next Gen World Majlis

The Next Gen World Majlis, an Expo School Program platform for youth to discuss issues that impact all our futures, will make its post-Expo 2020 comeback on 21 November.

A group of students aged between nine and 12 years old, selected from schools across the UAE, will explore the climate crisis, probing who, if anyone, can be held responsible; what should be asked of world leaders; the current role and potential of schools in tackling the crisis; and the risks of inaction.

The event is in line with World Children’s Day, commemorated annually on November 20 to promote international togetherness, awareness among children worldwide, and the improvement of children’s welfare.

Youth also takes center stage in the return of Expo Young Stars on November 24 and 25 at Al Wasl Plaza, where students will express their thoughts and present an interpretation of climate issues through sustainability-themed performances.

Exciting performances and events

Part of the Expo School Program, the Expo Young Stars performances are open to the public, and attendance is free of charge.

The events will then be followed by the ‘Reflections on Climate Change’ exhibition which will invite visitors to learn about the history of previous COP summits and the goals that were set out, global crises, and initiatives in place to maintain a more sustainable, climate-secure future. Dates for the exhibition will be announced at a later stage.

Terra – The Sustainability Pavilion continues to welcome visitors as it brings Expo City Dubai’s commitment to sustainability to life, taking them on a journey under the ocean or through the forest, and empowering individuals of all nationalities, ages and interests to make more sustainable choices in their own lives.

An example of sustainability in action, Expo City Dubai retains 80 percent of the Expo 2020 site’s built infrastructure, including 123 LEED-certified buildings and eight infrastructure projects rated ‘Excellent’ under CEEQUAL.

“Designed as a blueprint for green urban planning, Expo City Dubai is spearheaded by the same team that delivered one of the most sustainable World Expos in history and rallied all segments of society around topics that matter to humanity,” Faraidooni added.

“Leveraging our signature creative storytelling and expertise as a convener, our diverse programming will engage everyone, regardless of age, background or awareness, in wider efforts to mitigate climate change, building momentum to COP28 and beyond as Expo City continues its journey to net zero.”

Source: AlArabiya News

Kenya Airways to clear salary backlog by 2H23, strike ends

Kenya Airways has promised to clear a KES6.5-billion-shilling (USD53.4 million) backlog in deferred salaries by June 2023 to diffuse staff unrest at the airline, according to Chief People Officer Tom Shivo.

A four-day pilot strike that ended on November 9 was expected to have cost the airline KES300 million (USD2.4 million) a day, or KES1.2 billion (USD9.8 million).

After downing aircraft on November 5, the Kenya Airline Pilots Association (KALPA) on November 8 called off the strike, saying its members would resume duties first thing on November 9. This came after Kenya’s Employment and Labour Relations Court ordered pilots to resume work, resulting in KALPA withdrawing an October 19 notice of industrial action.

Kenya Airways Chief Executive Officer Allan Kilavuka earlier warned of a severe economic impact on different economic sectors of what he termed an “illegal” strike that was also “ill-timed and unnecessary” as it would impact the airline’s ability to recover and meet its obligations.

“At a minimum, the unlawful industrial action will cost Kenya Airways approximately KES300 million a day, translating to KES2.1 billion (USD17.2 million) in one week,” he warned in a statement. He said the industrial action negated strides Kenya Airways had made this year to improve its financial position following the Covid pandemic.

The airline has been under pressure over outstanding salaries. The backlog accumulated since April 2020 and in 2021, when the carrier was hit by travel restrictions imposed during the pandemic. “The outstanding amount in deferred salaries to workers is KES6.5 billion, and we expect to clear this by June 2023,” Shivo told Business Daily Africa. “It is important to note that of this amount, we have paid up to 40% to date.”

The airline last year opted to pay workers earning KES45,000 (USD370) or more monthly between 70%-95% of their monthly pay, promising to settle the balance once it offset accrued payments to lenders and suppliers in early 2023. KALPA, representing 414 Kenya Airways pilots, demanded the airline settle 100% of the pay.

Meanwhile, Nation newspaper reports that Kenya Airways has secured KES2.5 billion (USD20.5 million) in annual savings starting 2023 after negotiating 21% lower aircraft leases as it continues a restructuring programme to bring down its high-cost base, mainly high fleet ownership expenses. Kenya Airways targets an overall cost reduction of KES8 billion (USD6.5 million) or 10% of its total operating expenses of KES79.9 billion (USD656 million) in 2020.

Kilavuka said the airline was negotiating the return to lessors before the end of their contracts aircraft that were too expensive to maintain. “We are in the process of returning four (excess) aircraft,” he told the Nation. “We are also currently in the process of negotiating a termination of some of our wide-body aircraft, the B777s [being sub-leased to Turkish Airlines], which are extremely expensive for us to run. These were contracted in 2014, and we would like to terminate them because they are very expensive for us,” Kilavuka said.

The re-negotiated leases will help the carrier break even by 2024. “This will help the airline grow,” he said.

Source: Ch-Aviation

Visa Free Travel – Kenya, South Africa Pact Boosts AfCFTA

Kenya and South Africa, some of the two strongest economies on the African continent, have agreed to reduce barriers to cross-border movement by allowing visa free travel between them.

The pact agreed upon by Kenya’s President William Ruto and his South African counterpart on November 9, 2022, will resolve a long-standing visa dispute between the two countries. With the formalisation, Kenyans will, from January 2023, be eligible for visa free travel to South Africa for up to three months (90 days) in a calendar year.

Already, South Africans get free visas on arrival in the East African nation, a gesture Kenyans have wanted to be reciprocated for a long time. For Kenyans travelling to South Africa, they were required to pay US$40 for the visa while they also had to provide proof they had sufficient funds and had booked return flight tickets.

The Kenya and South Africa visa deal will take effect on January 1, kicking off the visa free travel arrangement.

At the time of the announcement, South African President Cyril Ramaphosa was in Kenya for his first official trip to the country at the invitation of President Ruto.

Ramaphosa said they discussed the visas issue between Kenya and South Africa to allow Kenyans to visit the Southern African nation visa-free basis.

“This will officially start on January 1, 2023, and it will be available to Kenyans for a 90-day period per year,” he said.

In addition, the Kenyan and South African leaders directed their respective trade ministers to work on removing barriers limiting trade between the two African countries. The two countries are also working to address trade barriers to increase business and trade cooperation which will now be easier with visa free travel.

Following a meeting between Presidents Ruto and Ramaphosa, they said that Kenya and South Africa will deal with non-tariff barriers like the bureaucracy in licensing, regulation restrictions and sanctions which will allow the opening up for business in industries, export of agricultural produce and logistics.

The two leaders signed four instruments, and the removal of the trade barriers agreement was part of this to foster cooperation.

President Ruto said that with his counterpart they agreed to develop a sustainable mechanism for the identification, monitoring and resolution of non-trade barriers that limit trade potential between Kenya and South Africa.

Additionally, three memoranda of understanding between Kenya and South Africa were signed and a cooperation of correctional sciences agreement was inked on housing and human settlement and cooperation between the Kenya School of Government and the South African National School of Governments on audio-visual co-production.

The decision to allow Kenyans visa-free travel to South Africa could boost Kenya’s passport which was ranked among the favourite passports in Africa in July by the Henley Passport Index Report.

Kenya was ranked 76th globally, having improved by one point from 77th last year.

The Henley Passport Index mobility score stood at 72. The score measures the number of countries a passport holder from a certain nation can travel to without a visa.

In Africa, the Kenyan passport was ranked the most powerful after Seychelles, Mauritius, South Africa, Botswana, eSwatini, Malawi and Lesotho.

Even as Kenya and South Africa relax their visa requirements, Africans continue harbouring hope that there will be an African Passport for every African to enable visa free travel on the continent.

An African passport would be instrumental in relaxing travel restrictions and breaking barriers in mobility and intra-African trade.

The African passport is a flagship project of the African Union (AU)’s Agenda 2063, which envisions an integrated continent that is politically united and based on the ideals of Pan-Africanism with the vision of Africa’s Renaissance.

An African passport would help collapse both physical and invisible barriers that have thwarted and limited the integration of the African people. It would be a key component of the African Continental Free Trade Area (AfCFTA) which could immensely benefit from visa free travel.

To test the systems, the AU unified African passport was launched in July 2016 at the 27th Ordinary session of the AU held in Kigali, Rwanda. It was scheduled to be availed to Africans by 2020, but with the pandemic, the plans seem to have been shelved.

Currently, only AU officials, diplomats and government leaders have been issued the passport, which holds the potential to bring down Africa’s physical barriers to visa free travel.

On successful launch, the African passport will become a common document that will replace the nationally issued AU member states’ passports. It will exempt bearers from having to obtain any visas for all 55 African states easing visa free travel.

Just like it has been happening with nationally issued documents, the three types of AU passports to be issued will include the Ordinary Passport, which is 32 pages and valid for five years. This document will be issued to citizens intended for occasional travel like business trips and vacations making visa free travel a reality.

Government institutions with officials travelling on official business will be issued the official or Service passport will be issued to officials attached to.

At the same time, the two leaders hailed Ethiopia’s peace agreement signed last week brokered by the African Union in South Africa.

Ruto and Ramaphosa appealed to the Ethiopian parties to fully implement the agreement for a lasting political settlement.

Source: The Exchange

Africa’s tourism bounce back will need healthy hotel pipeline

Africa’s tourism industry is targeting a post-covid recovery which will require an uptick in hotel developments.

The issue was discussed at the recent Africa Tourism Leadership Forum held in the Botswanian capital, Gaborone, with the country’s president, Dr Mokgweetsi Masisi, setting out the market’s aims.

2024 recovery

Masisi addressed delegates in a keynote speech, saying: “Our continent is renowned for its beauty and the quality of establishments and high service excellence. However, to harness this potential we have to work together. The only way to achieve success and unprecedented tourism growth, and job creation, is by coming together, capitalising on each other’s strengths and working as one.

“This I believe will get the tourism industry back to its pre-pandemic and 2019 performance levels, which we hope should be reached by 2024.”

Pipeline peak

After covid hit Africa hard, most countries on the continent have now eased restrictions, making it easier for travellers to visit. Of course, the hotel sector will be vital in bringing about a bounceback, and according to the TOPHOTELPROJECTS database, there are already at least 267 high end projects in the pipeline, totalling 56,661 rooms.

Current completion peaks will definitely help to reach the recovery target year, as 2023 deliveries lead the pack with 94 high end projects finishing, approximately 35% of this market’s pipeline. 49 sites will complete in 2024 itself, while third in the list is this year, with another 35 deliveries. A further 89 hotels on the books have either yet to receive an end date or will complete in 2025 and beyond.

In terms of segments, the data is fairly evenly split between upscale and luxury builds, with 140 (52%) of sites in the four star category, while the remaining 127/48% are five stars.

Leading countries

Geographically, Egypt is top of the high end hotel stakes in Africa, with at least 58 projects underway. Fellow north African nation, Morocco, takes the runner’s up spot with 29 properties, while Nigeria the only sub-Saharan country making the podium, on 22 sites.

Drilling down into individual cities, we find that it’s the battle of the capitals, Egypt’s Cairo likewise heading the list on 15 hotels, while Ethiopia’s capital Addis Ababa is closely behind on 12 sites, alongside Kenyan capital Nairobi with 11 properties.

Grand brands

Specific brands making a splash in the continent are led by Hilton Hotels & Resorts, with 18 high end projects underway. In second place is Radisson Hotels & Resorts, constructing at least 16 hotels, with Accor group’s Novotel rounding out the top three with 12 sites.

Epitomising these major marques’ constructions are projects including Hilton Secon Nile Tower, a 257-room hotel taking shape as part of the two Secon Nile Towers, a mixed use development in Cairo. The site is due to complete by the end of this year.

Another exemplar of the continent’s leading hotel brands is the 184-key Radisson Hotel La Baie d’Alger underway in Algerian capital, Algiers. The hotel – consisting of standard rooms, junior suites and suites – will feature a modern all-day dining restaurant, a lobby lounge, a fully equipped gym and spa and 308 sq m of meetings and events space.

And in the Novotel stable, the 200-guestroom Novotel Abidjan Marcory will be delivered in Abidjan, on Ivory Coast’s southern Atlantic shore, in Q3 2023. It is a dual development alongside the 110-key Adagio Abidjan Marcory. 

Source: Top Hotel News

Analysis: What is needed to unlock tourism potentials

Dar es Salaam. Amid the country’s target to reach $6 billion in tourism revenue by 2025, Tanzania is required to upgrade and improve its tourism related infrastructure and services, thus grow the sector and achieve its ambition.

This includes having adequate supply of skilled manpower and capital for infrastructure development, reducing multiplicity in levies and taxes as well as diversified tourism products and sourcing cheap financing.

The suggestions are according to analysis by Breakthrough Attorney and PwC Tanzania dubbed: ‘Investment update: A look into the tourism sector in Tanzania – policy, law, incentive, and strategy,’ and ‘The future of Tourism in Tanzania,’ respectively.

Breakthrough was of the view that inadequate skilled manpower, affects the handling of both the wildlife and tourists management at the hotel level, thus negatively affecting the quality of customer service rendered to tourists.

On the other hand, with lacking investment capital as far as developing the sector’s infrastructures which includes roads, decent accommodation facilities, and investing into researching, and other such environment, it is harder for the sector to thrive.

Other areas that legal experts think should be appropriately addressed for the sector to flourish, include addressing poaching issues as the awful act reduces the number of animals in National parks and Game reserves.

But Ms Zainab Msimbe, a partner with PwC Tanzania doubts the sector’s competitiveness and sustainability as it faces persisted bottlenecks that need to be tackled if the sector is to be improved.

“These include limited access to cheap financing, inadequate tourism infrastructure, a multiplicity of levies, insufficient diversity in product offerings, and lack of sufficient hotel and airport facilities,” she said.

According to her, Tanzania needs to re-examine its tourism taxes and levies so as to reduce multiplicity and create competitiveness across the region as the country is deemed to be an expensive destination compared with South Africa and Kenya.

Tanzania ranks higher than Kenya with respect to safety and security, but lower than Kenya when it comes to tourist service infrastructure.

“For instance, the drive from Dar es Salaam to Selous Game Reserve, the largest game reserve in Africa, is bumpy and long, taking an average of 7-8 hours,” the report reads in part.

Therefore, the study adds: “Flying is a better option and the fastest way to get to Selous. However, it is the most expensive and hence suits more high-end tourists.”

On the other hand, more effort is required to attract private sector investment in hotels and ensure diversity in the offered services.

The current hotel capacity in Mainland and Zanzibar cannot cater for the expected influx of 5 million tourists by 2025, and that improvement in efficiencies and flight handling capacity at the airports is another area which requires fixing.

Automation of immigration procedures in Zanzibar and Kilimanjaro Airports will help fast track the process. Instead of having a paperwork checking system, barcodes should be set to scan all the documents. This will help to reduce unnecessary queues at the airports during high season.

Other than wildlife and beaches, the Ministry for Tourism should spearhead the innovation of new tourist attractions.

Media reports indicate that major source markets for Tanzania’s international tourism are the USA, which accounts for 13.2 percent, the UK representing at least 9.5 percent, with the remaining percentage representing other countries.

Data captured by the immigration department by August this year, indicates that in the period between January to July this year, Tanzania registered 742,133 tourists, a 62.7 percent increase compared to the same period last year. It is noted that Tanzania ranked tenth among fifty African countries in tourism growth. By, April 2020, tourism earnings accounted for more than 24 percent of the total share of exports, making tourism the second largest foreign exchange earner after agriculture.

Source: The Citizen

Uganda Airlines Will Start Flying To Nigeria Next Month

Uganda Airlines is expanding its reach into West Africa with the launch of flights to Nigeria in December, according to Business Insider.

New connections

Speaking at the 18th Akwaaba Africa Travel and Tourism Market, airline chief executive Jenifer Bamuturaki confirmed that flights to Lagos will commence before the end of 2022, with further flights to Abuja launching in 2023. Firm dates and frequencies are yet to be announced.

“I am happy to tell you that we, the Uganda Airlines, will begin our flights to Nigeria for the first time in history in December 2022,” said Bamuturaki.

“This will be our first flight to West Africa; we will begin that and then begin to grow slowly. When we come to Nigeria, we will be working through recognized travel agents and tour operators.”

The flag carrier currently offers 11 routes out of its hub in Entebbe, covering an array of destinations across Africa and the Middle East. The thrice-weekly flights to London Heathrow Airport have yet to be given the green light despite significant demand, with no potential launch dates announced. Its planned Guangzhou service also appears to be shelved amid ongoing COVID-19 restrictions within the country.

Uganda Airlines has been approached for further information.

During her keynote speech, Bamuturaki confirmed that the carrier was facing issues following increased aviation fuel prices. She added that the airline has managed the situation through the increase in sales of holiday packages and had no plans to increase airfares.

Women in aviation

This week’s event also saw Bamuturaki become a recipient of the 100 African Women in Travel and Tourism Award, celebrating diversity within the industry. Bamuturaki commended the conference convenor Ikechi Uko for the recognition, choosing to dedicate her award to Africa, young people interested in aviation, and Ugandan women for “pushing forward and striving against all odds.”

“I feel so honoured because we are not many women in leadership in the aviation industry. So, to be recognised is a good thing. This is a win for women,” she added.

Officially taking the reins of Uganda Airlines back in July, Bamuturaki took over from Cornwell Muleya, who was fired from the role in February pending investigation for mismanagement of public funds and irregular hiring practices.

Bamuturaki was tasked with revamping the airline, taking on a significant loss margin of UGX 232 billion ($61 million) in 2021. She has notably pushed for its continued growth and network expansion into Asia and Europe.

In August, Bamuturaki faced a parliamentary committee regarding concerns over her suitability for the role due to a lack of postgraduate training. She subsequently disputed the claims, noting that she had been appointed as CEO directly, with her team having a combined 100 years of work experience.

Source: Simple Flying

SAA expands regional operations, aims to return long-haul flights in Q1 2023

South African Airways (SAA) has announced plans to expand its regional network across Southern Africa, with additional routes to be revealed “in the coming weeks”. The carrier also announced that it aims to relaunch its intercontinental operations during the first quarter of 2023. 

In a statement published on the airline’s website, SAA confirmed plans to introduce “flights to Blantyre and Lilongwe in Malawi, Windhoek in Namibia, and Victoria Falls, in Zimbabwe before the start of the festive season”. 

SAA will increase frequencies on its current domestic and regional networks, as part of its second phase of post-COVID restart operations, which commenced 13 months ago. This includes “increased frequencies to Accra in Ghana, Cape Town, Durban, Harare in Zimbabwe, Lusaka in Zambia, Mauritius and Kinshasa in the DRC,” the airline said.  

The airline is also preparing to restart international operations by launching its first post-COVID intercontinental route during the first quarter of 2023.  

SAA currently operates seven Airbus aircraft, including two A320s, three A319s, one A330-300 and one A340-300. The airline will add an additional three A320 narrowbodies and will exit its A319 fleet in 2023.  

South African Airways retains traffic rights to its historic routes  

Meanwhile, the International Air Services Council (IASC) has ruled that the flag carrier be allowed to retain its traffic rights to all of its historical routes.  

The IASC is part of South Africa’s Department of Transport, and is mandated under the International Air Services Licensing Act, which regulates and controls international air services in the country.  

In September 2022, the IASC cancelled SAA’s flight frequencies on some routes due to inactivity for a period of more than three months, according to News24.    

The IASC cancelled SAA’s additional frequencies to Harare, Kinshasha, Mauritius, Lagos, Accra, Lusaka, and Luanda, Nairobi, Lilongwe, Blantyre, Victoria Falls, Windhoek, Entebbe, Livingstone.  

However, the regulatory body did not cancel the flag carrier’s routes to Dar es Salaam, Abuja, Maputo, Abidjan, Washington DC, New York, Frankfurt, Perth, London, and Sao Paulo, even though the airline had not been operating them.  

South African Airways entered business rescue on December 6, 2019, existing on April 30, 2021, having cut 80% of its workforce and slashing its fleet size by about 75%. The carrier restarted commercial operations on a much smaller scale in September 2021, with plans to grow both its fleet and route network.   

“As we increase fleet size to match the needs of the growing network schedule, we are encouraged that our strategy to cautiously re-enter markets abandoned due to the Covid pandemic has served us very well during the past twelve month, and we will continue to follow that cautious risk-adjusted trajectory,” SAA Chief Commercial Officer Tebogo Tsimane said in a statement on October 12, 2022. 

Source: Aerotime Hub

Dubai: Traffic system slashes travel time on roads by 20%

235 surveillance cameras, 112 dynamic message signs help beat congestion on highways

Dubai’s ‘Intelligent Traffic System’ (ITS) has helped cut travel time on key highways and roads by about 20 per cent. The project has improved incident monitoring by 63 per cent and helped reduce emergency response time by 30 per cent.

According to the Roads and Transport Authority (RTA), these were made possible thanks to dynamic overhead message signs on roads and linking the authority’s Enterprise Command and Control Centre with the Dubai Police’s Command and Control Centre.

Mattar Al Tayer, director-general and chairman of the Board of Executive Directors of the RTA, said the initial phase of the ITS project expanded coverage of Dubai’s main road network from 11 to 60 per cent. The RTA is now gearing up for the second phase of the project over the next few months, which will cover all the main roads of the emirate. The total length of roads covered by the ITS in Dubai will jump from 480km to 710km.

The initial phase saw upgrading and installing 112 dynamic message signs that relay real-time information to motorists about road conditions such as congestions and incidents. They also transmit messages, guidance, and key tips about traffic safety and event management to enhance the efficiency of traffic management. The signs are located in selected locations along Dubai roads as well as sites leading to mega events. For instance, 623 messages were displayed on signs around Expo 2020 Dubai.

The first phase also involved the installation of traffic monitoring and data capturing systems, including the installation of 116 traffic cameras. This brings the total number of surveillance cameras to 235. Hundred incidents detection and vehicle counting devices were installed, which raises the total number to 235. About 115 transit time and speed computing devices were installed, along with 17 Road Weather Information Systems (RWIS).

“Expanding the ITS coverage is a key element in supporting the government’s drive to transform Dubai into the smartest city in the world, which involves the use of smart technologies and software to ease mobility,” said Al Tayer.

The Dubai ITS Centre is one of the largest and most sophisticated traffic control centres worldwide. It manages traffic movement in the emirate using the latest applications of artificial intelligence, big data, Internet of Things, and communication systems. “It has a whole host of traffic-monitoring devices, information-capturing gadgets, and other smart services. Through ITS, the centre manages current and future road networks all over Dubai,” added Al Tayer.

The centre’s advanced iTraffic system, which is linked with field devices, works under an integrated technology platform to collect and analyse big data. It also supports instant decisions to manage traffic movement, incidents, and mega events.

Works completed also included the construction of a 660-km long fibre-optic network for communication between on-site devices and central systems. The total length of the optical fibre network is now 820km.

The project also included upgrading the software of the advanced central traffic system that supports decision-making and provides an automatic response line. The central system integrates with field devices, analyses the data received, and activates appropriate plans.

Source: Khaleej Times

Why booking travel on your phone is a bad idea

Since the first iPhone launched 15 years ago, consumer shopping habits have slowly but relentlessly shifted toward mobile devices. According to a survey of 3,250 U.S. consumers from Pymnts.com, a website dedicated to analyzing the role of payments in new tech, the majority of travel service purchases (51.4%) were made on a mobile device in February 2022.

The trend is even starker among younger shoppers. About 48% of millennials ages 25-40 prefer using mobile phones for online shopping, compared with only 34% of all shoppers globally, according to a 2021 survey of 13,000 shoppers from Klarna, an online payment company.

So, it seems that shopping for travel on an old-fashioned computer will eventually go the way of the horse and buggy. Indeed, some travel shopping services, such as the travel search engine Hopper, offer only in-app shopping for certain bookings, leaving desktop users high and dry.

However, while buying a flight on a phone is more convenient, it could be more costly.

Watch out for drip pricing

The rise in mobile shopping in the past decade has coincided with a sea change in how travel brands earn revenue. Add-on fees, including baggage and seat selection fees on flights and cleaning and resort fees with lodging, have become more common and pricey. U.S. airlines collected $5.3 billion in baggage fees alone in 2021, according to the Bureau of Transportation Statistics.

However, a 2021 study in the journal Marketing Science found that shoppers tend to make suboptimal decisions under these “drip pricing” situations, that is, when hidden fees are tacked on throughout the checkout process. Shoppers tend to compare initial prices across competitors, which are low, rather than the higher final price.

“When firms employ a drip pricing strategy, the initial price is almost always lower than a competitor’s all-in price,” said Shelle Santana, assistant professor of marketing at Bentley University and one of the study’s authors, in an email interview. “But once they start to add on amenities such as a checked bag, seat options, etc., that difference in price across firms diminishes and sometimes reverses.”

Anyone who has shopped for airfare on a budget airline such as Spirit or Frontier knows exactly how this “drip pricing” plays out. Yet what surprised Santana and her colleagues was how unwilling customers were to compare alternatives, even after the final price had risen.

“Consumers perceive high search costs associated with starting their decision process over, and they think they will save less money than they actually will,” Santana said.

Basically, shoppers tend to get to the final checkout screen and grudgingly accept whatever fees have been added on. They assume it will be too much hassle to start over and find another option, even if doing so would save them money.

The wrong tool for the job

Shopping on mobile devices is quick and easy for simple purchases, like ordering cat food or paying a bill. Yet shopping for travel is far from simple, and it usually requires switching between several tabs and apps to find the best deal.

Consider the common decision of whether to purchase a flight with either cash or reward miles. This involves several steps. First, you’ll need to search on the airline app or website for award availability, likely while switching to a personal calendar to check dates. Then, you’ll search on a third-party flight tool, such as Google Flights, for estimated cash fares before determining the value of the redemption in miles versus dollars. Once you’ve determined the best option, you’ll then need to navigate through the entire checkout process from both cash and award flight options to determine the true final price.

Maybe some fleet-fingered Gen Zers can manage this task on a mobile device. But for many, it’s too daunting.

Indeed, a 2018 study in the Journal of Marketing followed nearly a million sessions on a shopping website and found that shoppers who switched from a phone to computer completed their transactions at a higher conversion rate. Interestingly, this higher conversion rate effect was even more true for higher priced or risky products.

So, even if you like scrolling for flights on your phone, or if you feel overwhelmed by the mobile-based options, follow the advice of the experts who prefer booking travel — which can be both expensive and risky — using a computer.

“I almost always shop for travel on a desktop,” said Santana. “I like to have several tabs open at once and toggle between them to make sure I understand price differences and drivers across firms.”

Source: Mountain View Today

Kenya Unveils ‘The Real Deal’ Campaign In India To Accelerate Arrivals

Through the destination marketer, Kenya Tourism Board (KTB), Kenya has unveiled its global marketing campaign – ‘The Real Deal’ that will carry vivid visuals across key digital platforms to maximise reach and destination awareness and accelerate Indian arrivals to Kenya in the upcoming years.

The Real Deal campaign has been conceptualised to exhibit the multiple facets of destination Kenya and spread awareness of its latest tourism products and experiences through promoting on – chosen OTT platforms pan India, Theatre screens and digital billboards across select areas in Delhi and Mumbai.

To ensure the campaign’s holistic reach while also driving conversions, KTB has also collaborated with Kenya Airways and five leading tour operators including Thomas Cook, SOTC, Yatra, Make My Trip and Ease My Trip. The partners will be influential in promoting Kenya through varied packages and discounted airfares, which will be communicated across their websites and social media pages. This will be with an aim to redirect the interested travellers to the landing page from which they can plan their upcoming travel to Kenya.

Collectively, the partners and their respective platforms will be instrumental in executing the campaign and positioning Kenya as ‘The Real Deal’ amongst holidaying destination. India is ranked fifth as a source market following USA, Uganda, UK and Tanzania. Kenya has recorded consistent footfalls from the India market even during the past two years owing to multiple favourable reasons including – direct flight connectivity from Mumbai, ease in visa application, flexible COVID-19 entry-exit rule while maintaining health and safety measures and lastly the destination’s array of adventurous activities and unique cultural attractions.

During January to October 2022, Kenya has witnessed 924,303 tourist arrivals out of which Indian arrivals were 55,761. Provided the positive numbers and India as an exponentially growing market for outbound tourism, KTB aims to capitalise on the luxury and family segments and direct the traffic to Kenya by establishing it as an ideal long-haul holiday destination.

Dr. Betty Radier, CEO, KTB, expressed, her confidence in the campaign stating that India was one of the key destinations showing great promise in the recovery of tourism in Kenya and that the campaign will give impetus to the existing interest amongst Indian travellers on the destination.

“India was one of the most hit countries by Covid-19, especially the delta virus that said, they have critical steps that create confidence to travel, for example they are the country with the most vaccinated people. We chose India for the launch because of the immense potential as a key source market and also the fact that Indians love our products, from Safari to Beach and also adventure,” Said Dr. Radier.

Adding to it, Neeti Sharma, Director, Intrepid Marketing & Communications, said, “Kenya as a destination is brimming with aspirational quotient owing to its gamut of once-in-a-lifetime and authentic experiences. ‘The Real Deal’ campaign is a true expression of Kenya’s vast canvas, and we are certain that the strategic activations across media channels along with the efforts of our key partners, will tempt the travellers and result in accelerated rate of arrivals.”

The Real Deal’ campaign has been executed in the USA and UK markets and has been successful in positioning Kenya and driving footfalls to the magical destination.

Source: Travel Biz