How Dubai is leveraging technology to enhance guest experiences

Dubai’s commitment to pushing the boundaries of technology and embracing innovation has been a key factor behind its transformation into a city at the forefront of the global economy.

The city’s long-term wider approach to leveraging the latest advancements not only enhances the experience for residents and visitors but also boosts the economy by attracting more businesses and investors.

Recognizing the importance of leveraging technology to shape the future of travel and hospitality, the Dubai Department of Economy and Tourism (DET) has consistently spearheaded initiatives to raise the bar across multiple sectors, while strategies are in place to improve tourism services with new technologies like artificial intelligence (AI) and virtual reality (VR).

DET has also nurtured innovation, entrepreneurship and sustainability to create new pathways for growth, aligned with the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure.

Proactively adapting its offering to align with emerging global trends, and to cater to the diverse demands of residents and international travellers, the city’s tourism and hospitality sectors are utilising innovation to ensure that Dubai continues to elevate standards across the tourism ecosystem – from streamlined visa processes and airport smart gates to hotel check-in via smartphone apps and digital platforms showcasing the best of Dubai’s offerings.

This dynamic approach, combined with Dubai’s commitment to excellence and continuous collaboration between the government and private sectors, has been the catalyst for rapid change across the emirate, with world-class infrastructure and exceptional service at all touchpoints contributing towards enhancing the guest experience.

With global travellers eager for novel experiences, this fusion of innovation allows tourists to seamlessly connect with both traditional and modern elements of the emirate’s diverse offering and has contributed towards further highlighting the emirate’s position as a must-visit destination. Dubai’s growing popularity is evident in the steady growth in visitors – from January to June 2024,  Dubai welcomed 9.31 million international visitors, an increase of 9 per cent compared to the same period in 2023.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Inspired by the visionary leadership of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and guided by the objectives of the D33 Agenda, Dubai is committed to advancing with distinctive world-class infrastructure, experiences, and attractions. Dubai’s unwavering dedication to exceeding expectations is demonstrated through the seamless integration of technology into our industry.

This unique synergy of innovation and technological excellence is a testament to our strong commitment to progress and is instrumental in making Dubai the best city to visit, live and work in, aligned with the goals of the D33 Agenda. The emirate continues collaborating with key stakeholders and global partners to spearhead technology-driven tourism, ensuring a future where innovation enriches every visitor’s experience.”

Source:  Gulf Business.

Dubai medical tourism booming as 691,000 spend over $280m; top procedures revealed.

Dubai medical tourism is booming, with 691,000 health tourists spending AED1bn ($280m) last year, according to a recent report by the Dubai Health Authority (DHA).

Dentistry, dermatology and gynecology are among the most popular activities for medical tourists coming to Dubai.

This upsurge is evident in the increased number of tourists seeking medical treatment in Dubai and their significant spending on a range of healthcare services.

Dubai medical tourism

The report reflects the rising global confidence in the quality and excellence of Dubai’s healthcare services across different medical specialties. It also demonstrates the emirate’s competitive advantage as a leading health tourism destination regionally and globally.

Furthermore, the report sheds light on DHA’s collaborative efforts with its strategic partners to accelerate the growth of health tourism.

These endeavours are in alignment with the goals of the Dubai Economic Agenda D33, which strive to double the emirate’s economy and elevate its global standing as the preferred hub for business, investment, and tourism.

As per the report, Dubai welcomed more than 691,000 health tourists from across the world in 2023, with their collective spending on healthcare services exceeding AED1.03bn ($280.5m).

These numbers bettered those of 2022, when international health tourist arrivals topped 674,000, with their spending totalling AED992m ($270m).

Dubai’s indirect revenues from health tourism stood at AED2.3bn ($626m) in 2023. These revenues played a crucial role in elevating Dubai’s overall GDP and further boosting vital sectors.

Awadh Seghayer Al Ketbi, Director-General of the Dubai Health Authority, emphasised that the rising number of international tourists from every corner of the globe opting for healthcare services in Dubai reflects global trust in the emirate’s healthcare sector.

He highlighted Dubai’s exceptional service quality, conforming to the latest standards of excellence and healthcare.

He also outlined several factors that have significantly bolstered Dubai’s health tourism sector. These include enhancements to the emirate’s healthcare system through incorporating and leveraging cutting-edge technological advancements, ensuring the availability of top-notch medical expertise, and attractive programmes and initiatives designed for international patients.

Furthermore, the competitive pricing provided by healthcare facilities in Dubai and the government’s dedication to advancing the health tourism sector through fruitful partnerships aim to enhance the emirate’s competitiveness in this domain, further solidifying Dubai’s status as a preferred destination for individuals seeking medical treatment and recovery.

Al Ketbi lauded the contributions of the private medical sector in Dubai as a strategic partner to the government sector. He praised their initiatives, facilities, and patient treatment programmes while highlighting their dedication to providing exceptional experiences for international patients in a secure and comfortable environment.

This commitment, he added, is supported by a sustainable and advanced infrastructure tailored to meet patient needs and ensure the highest level of satisfaction.

Al Ketbi reiterated the DHA’s commitment to continually enhance the healthcare system in Dubai to align with the emirate’s tireless development and rapid transformations across the economic, health, and social sectors.

This commitment showcases a visionary strategy aimed at bolstering Dubai’s standing as a pioneering global development model that meets current demands and anticipates future requirements.

Based on information from the Dubai Digital Authority, the report highlighted that 58 per cent of international health tourists were women and 42 per cent were men.

A significant volume of international medical tourists originated from Asia, comprising 33 per cent of the total, followed by Arab countries within the GCC at 28 per cent, and European countries along with the Commonwealth of Independent States at 23 per cent.

Dubai also succeeded in attracting a substantial number of medical tourists from various regions who sought out experts in key specialties, reinforcing its position as a premier destination for specialised healthcare services.

A breakdown of the medical specialisations most sought after by visitors and the region-wise breakup in terms of specialised treatments they sought is as follows:

Top 3 in-demand specialties: Dentistry – 29 per cent, Dermatology – 27 per cent, Gynaecology- 13 per cent

Region-wise demand for dermatology: Asia – 33 per cent, Arab and GCC countries – 28 per cent, Europe – 23 per cent

Region-wise demand for dental services: Arab and GCC countries – 48 per cent, Europe – 20 per cent, Asia – 19 per cent

Region-wise demand for gynaecology services: Asian countries – 49 per cent, European countries – 25 per cent, Arab and GCC countries – 13 per cent

Region-wise demand for orthopaedic surgery: Arab and GCC countries – 30 per cent, Asia – 29 per cent, Europe – 24 per cent

Region-wise demand for plastic surgery: Arab and GCC countries – 43 per cent, Asia – 21 per cent, Europe – 21 per cent

Region-wise demand for ophthalmology services: Asia – 28 per cent, Arab and GCC countries – 27 per cent, Africa – 21 per cent

Region-wise demand for fertility treatments: Asia – 36 per cent, Arab and GCC countries – 22 per cent, Europe – 21 per cent

Region-wise demand for recuperation and recovery treatments: Europe – 35 per cent, Arab and GCC countries – 30 per cent, Asia – 21 per cent

The statistics provided in the report underscore the city’s appeal as a hub for specialized healthcare services, welcoming patients from all over the world seeking quality treatment and care in diverse medical disciplines.

Source:   Arabian Business.  

Seychelles Strengthens Ties with Chinese Market Through Successful 2024 Roadshow

Building on the success of its 2023 roadshow, Tourism Seychelles, with the support of the Seychelles Embassy in Beijing, has once again hosted a series of trade workshops across key Chinese cities, reaffirming its commitment to the flourishing Chinese market.

This year’s roadshow, headed by Mr. Jean-Luc Lai-Lam, Director for China & Japan, and Mr. Sam Yu, Senior Marketing Executive for China at Tourism Seychelles, took place between July 22nd to 31st, 2024. It covered the five major cities of Beijing, Chengdu, Guangzhou, Shenzhen, and Shanghai.

The event brought together many key industry stakeholders, including tour operators, travel agencies, wholesalers, and media representatives. The roadshow provided a valuable platform for Tourism Seychelles and its Seychelles trade partners to engage in fruitful discussions, build relationships, and explore new business opportunities.

A special highlight of the roadshow was a networking meeting event organised in Beijing in collaboration with the Ambassador of Seychelles to China, Mrs Anne Lafortune, where partners were given insights and prevailing trends into the Chinese market. The discussions also explored the market’s opportunities and potential, offering a glimpse into what the future holds for local partners.

“This year’s roadshow has been a resounding success,” said Mr. Jean-Luc Lai-Lam, Director for China & Japan at the Tourism Department. “The strong turnout and enthusiastic participation from the Chinese travel professionals demonstrate the growing interest in Seychelles as a destination. We are particularly excited about the potential of the first few direct flights from Chengdu in collaboration with the Chinese Embassy in Seychelles and Chengdu, China, which will further enhance accessibility and boost visitor arrivals from this important market.”

The roadshow also served as an ideal platform to showcase the latest developments and offerings within the Seychelles tourism landscape. Seychelles trade partners actively participated in the workshops, sharing their expertise and promoting their unique products and services. These partners included:

DMC Partners: Ms. Shi Ming Wang, Chinese Representative – 7° South, Ms. Normandy Salabao, Senior Manager Sales & Marketing – Creole Travel Services, Mr. Chamika Ariyasinghe, Business Development Manager – Luxury Travel, Ms. Zhang Junhao, Chinese Marketing Representative – Sey Yeah, Mr. Aaron Zhang, Managing Director – Cheung Kong Travel, Ms. Jona Ladouce, Sales & Contracting Manager – Tirant Tours & Travel.

Representing the hotels were; Ms. Vivienne SU, Regional Marketing Director – Constance Hotels & Resorts, Ms. Shamita Palit, Sales Consultant – Le Duc de Praslin and laïla, Seychelles, a Tribute Portfolio Resort by Marriott, Mr. Sergey Elkin, Director of Sales & Marketing – Kempinski Seychelles Resort Baie Lazare.

Also present was Chengdu Youth Travel Services (CYTS), the company working on the upcoming flights and packages to be made available to the different Chinese agents and potential visitors.

Speaking about the participation from Seychelles, Mr Lai Lam added, “The roadshow would not have been possible without the all-out support of our Seychelles trade partners. Their dedication and commitment have been instrumental in making this event a success.”

Following the event, Ms. Normandy Salabao, Senior Manager of Sales and Marketing from Creole Travels, expressed, “I’m thrilled to share positive feedback on Tourism Seychelles’ recent China roadshow. The event was exceptionally well organised, with engaging presentations and interactive elements that effectively captured the objectives of the roadshow. The team’s tailored approach for the Chinese market was impressive, resonating well with attendees, including well-chosen agents and tour operators, and fostering valuable connections.”

Ms. Shamita Palit, Sales Consultant at Le Duc de Praslin and laïla, Seychelles, a Tribute Portfolio Resort by Marriott, shared insightful feedback on the recent developments, highlighting that the potential direct flight from Chengdu offers connectivity, visibility, and reach that extends further than China to Kazakhstan, Russia, South Korean and Japan.

She noted that this success signifies an alliance extending beyond tourism to include commerce opportunities between the two countries, necessitating a collective effort from all areas of Government. Reflecting on her personal experience, Ms. Palit remarked that China had surpassed her expectations, offering infrastructure, technology, facilities, diversity, culture, and interests far beyond what she had envisioned.

Ms. Palit sees significant potential not only for inbound leisure tourism but also for corporate groups, incentive travel, enhanced trade imports from China, and even a niche market of outbound holidaymakers from Seychelles.

Seychelles is making significant strides in penetrating the Chinese market, highlighted by the introduction of the first direct, non-stop charter flight between Seychelles and Chengdu, China, operated by Sichuan Airlines.

Seychelles is expecting its first direct flight since 2018 in the second half of 2024. This flight, with an approximate duration of 8.5 hours, marks a pivotal advancement in air connectivity between the two regions. Further discussions are already underway regarding additional flights, underscoring the growing commitment to enhancing travel links and fostering deeper engagement with this key market.

Mrs. Bernadette Willemin, Director General of Destination Marketing at the Tourism Department, remarked that the success of the roadshow and the upcoming flights will reflect in the growth of Chinese visitor arrivals to Seychelles this year. “We are thrilled to see a significant increase in interest for Seychelles from the Chinese market. The Chinese tourism arrival numbers are higher compared to last year. The growth is a testament to the collaborative efforts of Tourism Seychelles and our trade partners in promoting Seychelles as a premier destination for Chinese travellers.”

Source: Voyages afriq

DET INVITES HOTELS TO APPLY FOR THE SECOND CYCLE OF THE DUBAI SUSTAINABLE TOURISM STAMP INITIATIVE.

Dubai Department of Economy and Tourism (DET) has launched the second cycle of the Dubai Sustainable Tourism Stamp, to recognise hotels in the city with the highest levels of adherence to DET’s ‘19 Sustainability Requirements’, a set of mandatory standards to support the ongoing drive to position Dubai as a leading sustainable tourism destination.

Serving as a validation of a hotel’s dedication to sustainability, and showcasing its eco practices to guests and the global community, the DST Stamp was launched in 2023 and contributes to Dubai’s broader sustainability agenda. It is awarded under a three-tier scheme – gold, silver, and bronze – and validated by a committee of senior industry professionals to ensure integrity and independence. The window for hotels to submit their applications opened today (15 August) and will close on 15 September, with the announcement of the hotels receiving the DST Stamp for 2024 set to be made in January 2025.

Yousuf Lootah, CEO of Corporate Strategy and Performance sector at DET, and Head of the DET Environmental Sustainability & Social Responsibility Committee, said: “The Dubai Sustainable Tourism Stamp is more than just an accolade to recognise excellence in sustainability – it is a testament to the support and guidance of our visionary leadership to position Dubai at the forefront of global efforts in sustainable tourism. As we launch the second cycle of the DST Stamp, we invite hotels across Dubai to showcase their commitment to sustainability and contribute to our shared vision for a greener future, aligning with a key goal of the D33 Agenda to transform Dubai into the best city to visit, live and work in. This initiative continues to inspire enhanced collaboration between the government and private sectors in Dubai, further underscoring our resolve to set new standards in environmental stewardship within the hospitality industry.”

The ‘19 Sustainability Requirements’ were introduced in 2019 to guide hotels in implementing eco-friendly practices, and are part of the wider Dubai Sustainable Tourism (DST) initiative, developed by DET to drive the tourism sector’s transition to a low-carbon, resource-efficient, and sustainable industry model. It is part of DET’s broader commitment to fostering sustainable tourism in Dubai and is aligned with the ambitious goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure.

Encompassing a wide range of criteria that hotels must meet, the ‘19 Sustainability Requirements’ include taking steps to achieve energy and water efficiency, implementing waste management programmes, guest education, and employee training initiatives, all designed to enhance environmental performance and ensure compliance with sustainability standards.

In the first cycle of 2023, the DST Stamp received 278 hotel applications, resulting in 70 winners – 11 gold, 28 silver, and 31 bronze – demonstrating the hospitality sector’s enthusiastic commitment to adopting sustainable practices. Hotels recognised in the first round have highlighted the importance of the initiative, detailing the benefits their participation brought.

Nila Pendarovski, General Manager at Rove Expo City, said: “At Rove Hotels, we’re not just committed to providing exceptional hospitality, we’re also deeply invested in running our operations in a sustainable manner. We were honoured to be part of the first round of the DST Stamp certification process, an initiative we view as crucial to our growth as responsible hoteliers. This process has guided us in refining our operations from A to Z, enabling us to find more sustainable ways to serve our Rovers (guests). We eagerly anticipate the opportunity to participate in this process again, as we continue to champion sustainability in every aspect of our business.”

Luciano Fontana, General Manager, Sofitel Dubai The Obelisk, added: “Receiving the Gold Tier from the prestigious Dubai Sustainable Tourism Stamp was a remarkable honour for Sofitel Dubai The Obelisk. This recognition reflected our unwavering dedication to sustainable luxury, ensuring that every guest’s experience contributes positively to environmental and social responsibility. We are proud to lead the way in sustainable tourism and look forward to setting new benchmark for excellence in this field.”

Inspired by global objectives such as the United Nations’ Sustainable Development Goals 2030, and country-wide strategies including the UAE’s Net Zero 2050 initiatives, the DST initiative and DST Stamp align with the UAE’s Year of Sustainability, which was extended into 2024. Another key initiative under DST has been the rollout and ongoing development of the Carbon Calculator tool, which measures the carbon footprint within Dubai’s hospitality sector. The tool tracks real-time data for carbon emission sources, allowing hotels to identify and effectively manage their energy consumption.

Additionally, DST complements the citywide ‘Dubai Can’ sustainability movement, which through its ‘Refill for Life’ campaign has seen the reduction in the usage of an equivalent of more than 23 million 500ml single-use plastic water bottles and 11.5 million litres of water dispensed via 50 water fountains located throughout the city. Dubai Can has followed this up with a second initiative, Dubai Reef, the world’s largest marine reef development project, with 20,000 modules set to be deployed across 600 square kilometres of Dubai’s waters by 2027.

Hotels can contact dstsupport@dubaidet.ae for further details about applying for the DST Stamp.

Source:  Hotel And Catering.

Kenya-Uganda tourism benefits from relaxed border restrictions.

Kenya and Uganda have an arrangement where tourists arriving in Kenya can go on to visit Uganda on the same visa while using Uganda Airlines as a connecting carrier.

Relaxed border restrictions have been credited for the near double growth in tourism numbers between Kenya and Uganda in the past two years, with two countries implementing joint tourist events to improve integration.

Data from the Kenya Association of Hotelkeepers and Caterers (KAHC) shows over 600,000 tourists from two countries visited different tourist centres, compared with 320,000 in 2022.

Different interventions, among them use of identification cards to cross borders, improved infrastructure and investments on establishments and joint campaigns, have bridged market access challenges, increasing the numbers.

An initiative launched about two years for joint marketing for beach and safari has been yielding fruits to increase the numbers.

The Uganda Consul-General at the Kenyan Coast, Ambassador Paul Mukumbya said increased trips of Uganda Airlines and modern transport sector have led to increased numbers. For instance, in 2023, more than490,000 Kenyans visited Uganda, whereas 201,620 Ugandans visited Kenya.

“Following two highly successful Kenya-Uganda tourism conferences held in the coastal towns of Mombasa and Diani, more citizens in the two countries have increased the urge to visit different tourist attraction centres,” Mr Mukumbya said.

He was speaking during the media launch of the 3rd Uganda-Kenya Coast Tourism Conference in Mombasa.

He said that, with plans to have enhanced tourism promotion such as a trade and investment mission to Uganda in November this year, more tourists are expected to add to the existing numbers.

He said previous campaigns have increased awareness about Uganda and Kenya Coast destinations as well as the products they offer.

Synergies between key tourism players from Uganda and the Kenya Coastal region have been built and enhanced where different tourism stakeholders from both countries are already selling both destinations.

The partnership will ensure thousands of tourists visiting either Kenya or Uganda move freely between the two countries where they can have breakfast at the beach and lunch in a safari in Uganda.

“This initiative aims to attract Kenyan businesspeople and manufacturers to explore opportunities in Uganda, further strengthening the economic ties between the two nations.

The 3rd Uganda- Kenya Coast Tourism Conference will take place in Kampala, Uganda from 20th- 21st November 2024,” the consul-general said.

Uganda and Kenya Coast have different tourism products that complement one another, thus easier to sell it abroad.

Uganda has mountain gorillas, chimpanzees, cultural and religious tourism and Kampala night life, while the Kenya coast has beautiful beaches, marine tourism and historical sites, so both countries can work together without competing to promote tourism.

Dr Sam Ikwaye, executive director of KAHC, emphasised the importance of fostering trust and collaboration among tourism stakeholders, noting the positive impact of familiarization trips and business-to-business engagements facilitated by the conference.

 “The confidence levels among stakeholders have risen, enabling Kenyan and Ugandan operators to develop and exchange tourism packages effectively,” he said.

In the ongoing joint campaign, Kenya and Uganda have an arrangement where tourists arriving in Kenya can go on to visit Uganda on the same visa while using Uganda Airlines as a connecting carrier.

The key partners are Kenya Association of Tour Operators, Kenya Association of Travel Agents, TOSKENYA, KAHC, Kenya Coast Tourist Association, Kenya Tourism Board, Kenya Tourism Federation, Uganda Tourism Board, Private Sector Foundation Uganda, Uganda Tourism Association, Eyalama Adventures and Ministry of Foreign Affairs of Uganda.

The East African market has great tourism potential, with a population of over 200 million, a growing middle class, improved infrastructure and relaxation of travel restrictions.

Kenya remains Uganda’s biggest source market for tourists in the region and second in the world after US, accounting for 32 per cent of total arrivals last year.

Source:  The East African.  

Uganda, Kenya in bid to promote complementary tourism

In Summary

  • The 9th to 21st November conference shall:
  • Strengthen synergies between key tourism players from Uganda and the Kenya coastal region;
  • address barriers and challenges to the partnership between Uganda and Kenya Coast.
  • Explore investment opportunities in the tourism sector in Uganda.
  • Allow participants to experience the tourism products in each of the two destinations so that they are better equipped to promote them.

The Uganda-Kenya Coast Tourism Conference is an annual event organized by the Consulate General of Uganda in conjunction with tourism stakeholders in Uganda and the Kenya Coast.

The conference aims to consolidate networks, synergies, and diversity to maximize the tourism potential between Uganda and Kenya’s coastal regions.

The event includes excursions at the Kenya Coast and a family trip to Uganda, as well as business-to-business sessions to enable participants from both countries to meet and interact.

The expected outcomes of the conference include increased tourist arrivals and investments in the tourism sectors, joint tourism packages, and increased traffic on the Entebbe-Mombasa route operated by Uganda Airlines.

it will also help map/ work out a strategy for joint promotion of trade  between Uganda and Kenya Coast and enhance awareness about the complementarity between the two destinations and the tourism products they offer.

During a media briefing at the Ministry of foregn affairs in kampala,the Commissioner, Human Resource, Ministry of foregn affairs Mr Herbert Kiguuli and the  Consul General of Uganda to Mombasa Ambassador Paul Mukumbya tell the public that the conference shall also  assess the progress made in the cooperation between Uganda and Kenya Coast since the last two conferences.

This will provide a platform for B2B networking, learning and information sharing;and also  equip the key tourism players from Uganda and the Kenya coastal region with firsthand experiences of key tourism attractions so that they are in a better position.

Source: Capital Radio

Uncovering the Secrets Behind Dubai’s Thriving Tourism

Dubai continues to thrive as a top tourist destination, outpacing rival Middle Eastern locations like Saudi Arabia and Qatar, which are also ramping up their tourism infrastructure. From Jan to Jun 2024, Dubai saw at least 9 million international overnight visitors coming into the city, marking a 9% increase in the first half of 2023.

Official data from the local tourism board

Dubai Department of Economy and Tourism (DET) reveals that this growth trajectory sets Dubai on course for a record year in 2024, potentially surpassing more than 17 million international visitors recorded in 2023. Dubai also saw an increase in hotel capacity with new openings such as The Lana, Dorchester Collection’s first Middle East property, and SIRO One Za’abeel, Dubai’s first fitness hotel. Official data has shown that the city’s hotels maintained a robust average occupancy rate of 78.7%, slightly higher than in the first half of 2023.

Hotel industry performance

Occupied room nights grew by 3%, totalling 21.35 million at the end of the first half of 2024, compared to 20.73 million in the first half of 2023. Additionally, the Average Daily Rate (ADR) rose to AED558 (US$152), a 4% increase from the same period last year, while Revenue Per Available Room (RevPAR) climbed 6%, from AED415 (US$113) to AED439.

New attractions a contributing factor

A key attraction contributing to this surge is Real Madrid World at Dubai Parks and Resorts, the world’s first theme park operating under the banner of the Spanish football club, which opened in the first half of the year.

The cruise sector has also played a significant role in boosting tourism. During the 2023/2024 winter season from Oct to Apr, Dubai welcomed over 132 ship calls between Mina Rashid and Dubai Harbour, a number expected to rise. Dubai has also partnered with regional maritime and tourism authorities to form the Cruise Arabia alliance, promoting the Arabian Gulf as a strategic point and premier cruise ship destination globally.

With a solid performance in the first half of 2024 and continuous enhancements in attractions and infrastructure, Dubai is well-positioned to set new tourism records by the end of the year, reinforcing its status as a leading global destination for tourists around the world.

Source:   Tripzilla

Enjoy The Convenience Of One Ticket To Jeddah From Kenya Airways Network.

Travelling to and from the Gulf just got easier with Kenya Airways! KQ has partnered with Saudia Airlines (SV) to facilitate seamless travel for guests looking for a convenient option as they explore Jeddah for leisure or business.

With just one ticket, guests can now travel to Jeddah from Nairobi, Mombasa, Eldoret and Mogadishu with a connection through Dubai. On the other hand, travelers from Jeddah can fly to Nairobi as well as Accra and Entebe via Nairobi. Travelers from other parts of KQ’s Africa network can also enjoy the same seamless connectivity as this partnership provides a gateway into and out of the Gulf region and serves as a critical connection to Africa for the Gulf. This partnership affirms KQs commitment to connecting people, cultures and markets by providing guests with more connectivity options, itinerary flexibilityand affordable rates.

DET unveils Dubai, A Whole New You campaign.

Dubai Department of Economy and Tourism has announced the launch of its latest campaign, ‘Dubai, A Whole New You’, featuring Saif Ali Khan and Sara Ali Khan across Dubai. The campaign video showcases their dynamic relationship blossoming against the backdrop of Dubai’s landscape.

The duo gets competitive at the Real Madrid World theme park, setting the tone for new adventures that Dubai offers including cruising through the waters in a jet car, dining at Krasota and more. Dubai wins them over, as they discover ‘A Whole New You’ in each other.

The campaign aims to bring families together to unwind and rebond in Dubai. Through unique adventures and exciting experiences, the duo take a break from their everyday hustle to reconnect as a family, coming together to tick off items on their bucket list and revelling in all that the city has to offer. It is a showcase of how Indian families can also foster stronger connections with each other when travelling. 

Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism stated, “As we launch our new campaign, our steadfast focus remains on enriching Dubai’s tourism offerings for Indian families. Dubai offers an array of captivating experiences spanning art, culture, adventure, gastronomy, as well as retail and outdoor attractions that are second to none. Through this campaign, we reaffirm our commitment to setting global benchmarks in tourism, inviting families across the country to create their own cherished moments in the heart of this vibrant destination.”

Saif Ali Khan expressed his delight, saying, “It has been an absolute honour to collaborate with the Dubai Department of Economy and Tourism for their inspiring campaign, ‘Dubai, A Whole New You.’ Watching Sara grow beyond a daughter into a co-artist, and now working with her, has been a special experience. Our busy schedules often leave us with limited occasions to explore and enjoy activities together, so to see Dubai through her eyes was terrific. It was a great opportunity for us to truly soak in the best of Dubai, experience its incredible offerings, and spend quality time together.”

“It was amazing to discover Dubai through my abba’s eyes, and of course to take him to cute, Instagrammable spots. I love family vacations, and this one was particularly special as it allowed me to hang out with my dad and take him on fun adventures. I love setting off on short getaways from India, and Dubai has something new and interesting to offer every time I visit, creating memories that will last a lifetime,” added Sara Ali Khan.

Source:  BW Hotelier.

Africa’s action plan for adventure travel.

Adventure tourism has been a growing niche in the travel industry, with the global market valued at over $450 billion and projected to reach $2.6 trillion by 2033, according to a recent report by Allied Market Research. And although, as Wild Expeditions’ Chris Roche points out, people usually equate adventure travel with kayaking in a North American river or hiking to Machu Picchu, Africa is starting to position itself as a new and different type of adventure tourism destination.

“Adventure is in the eye of the beholder,” said Peter Allison, sales and marketing manager at Natural Selection. He explains that for many people merely touching ground on the African continent is a pulse-raiser. But he adds that Africa is no longer a “one-trick pony” promoting only wildlife experiences.

Kenya is embracing this shift wholeheartedly. The Kenya Tourism Board has established a National Adventure Tourism Products Club, bringing together public- and private-sector stakeholders to package and promote new adventure offerings. June Chepkemei, CEO of the tourism board, said the resilience and growth potential of adventure travel is key in supporting local economies.

In a recent webinar organized by the Africa Travel and Tourism Association, James Savage of Savage Wilderness said Kenya’s diverse adventure portfolio now includes things like paddleboarding with dolphins, camel safaris and even heli-biking on Mount Kenya. The country is also gaining traction as a destination for professional mountain bike racing, with events like the Safari Gravel Race in Naivasha’s Hell’s Gate National Park drawing international competitors.

Meanwhile, South Africa’s Western Cape is also making its mark in the adventure space. According to South African Tourism, the province attracted 85% of all adventure tourists visiting the country in 2023. Wesgro, the region’s official tourism, trade and investment promotion agency, commented that the Western Cape is “ideally positioned in the adventure tourism market due to its growing emphasis on sustainability and the promotion of harmony between humans and nature.”

Low-impact thrills

Although the continent has long featured adventure activities such as bungee jumping and whitewater rafting in places like Victoria Falls, Africa is also developing activities “for those seeking a thrill but with fewer bruises,” according to Allison. He mentions activities like exploring the ancient dunes of the Skeleton Coast from Shipwreck Lodge in Namibia, snorkeling under a waterfall at the GweGwe Beach Lodge in South Africa and learning how to make fire with sticks, zebra dung and sand from the bushmen in places like Botswana, Namibia and Zimbabwe.

Roche agrees, saying there has been a shift from pure adrenaline activities to “soft adventure.” This includes experiences like tracking lions on foot, sleeping out on an island in the Okavango Delta or spending a day immersed in local rural culture. “Travelers want to be able to immerse themselves in local culture and really understand what it’s like to be a rural person in Africa, living with the wildlife and the challenges that brings. We also see an increased demand in destinations like Madagascar and Ethiopia, which offer less typical safari adventures that are far more physically active, more remote, less scripted and just entirely different,” he said.

Spreading the tourism wealth

This reimagining of adventure tourism is having a positive impact on rural communities across Africa.

“The rise of adventure tourism across Southern Africa represents a significant opportunity for sustainable economic growth and regional cooperation,” said Natalia Rosa, project lead with the SADC Business Council Tourism Alliance. “By diversifying our tourism offerings beyond traditional safaris, we’re not only attracting a new segment of travelers but also spreading the benefits of tourism to more communities across the SADC region. This shift towards adventure and experiential travel aligns perfectly with our goals of promoting responsible tourism and fostering deeper connections between visitors and our diverse cultures and landscapes.”

Allison said revenue from adventure tourism has enabled Natural Selection to undertake programs that help community development and conservation efforts, programs like the Ele Express in northern Botswana. In a joint effort with local organizations, Natural Selection was able to purchase minibuses to deliver children safely to school, easing the real risk of kids being trampled by elephants on their walk. It is a program that has since been expanded to help transport the elderly as well as pregnant women.

“The impact is not just job creation, it is locals also understanding the importance of tourism and why it has to be protected,” said Nomkhosi Tshabalala, marketing manager for the Kruger Lowveld tourism group in South Africa.

Adventure tourism is “low-hanging fruit” for communities, said Johan Radcliffe of Dirty Boots, a South African tour company. “There are many rural areas that are offering walking tours, kayaking trips and many more such activities. These operations are low in capital set-up fees, and rural areas are the perfect location for activities such as these.”

For Roche, it’s the right time for Africa to focus on diversifying safari product beyond its core construct (game drives with a guide). Why? “Because it provides a mitigation to overtourism in a couple of key locations. Because it will ensure the positive impacts of tourism are felt farther afield and have good outcomes for less well-known ecosystems and species. And because a one-dimensional approach is limited and has an inherent risk to market change,” he said.

Tips for travel advisors

For travel agents looking to tap into this evolving market, adventure specialists in Africa have the following advice:

1. Prioritize safety: Look for operators with a proven safety record, comprehensive insurance and a transparent approach to safety discussions. “Are they proud of their safety record? Are they happy to discuss their measures with you? No cavalier operator will be in business more than a few years,” Natural Selection’s Allison said.

2. Download the right apps: Jessi Sunkel, executive director of the South African Adventure Industry Association, said travel consultants should advise clients to download the Secura Traveller app which offers immediate help wherever they are in South Africa.

3. Verify credentials: Ensure guides have proper certifications and operators have necessary licenses and accreditations and ask for proof, said Sunkel. A great resource is 101 Adventures. This is a list of companies that are complying with high standard regulations created by industry experts. Radcliffe of Dirty Boots emphasizes the importance of checking for proper certifications and insurance. He also recommends agents familiarize themselves with the various adventure tourism associations and governing bodies in each country.

4. Check digital presence: Research an operator’s online presence and reviews for insights into their reputation and safety record, said Kruger Lowveld’s Tshabalala.

5. Stay informed: Use resources like government travel advisories, local news and official tourism websites for the latest information. “An easy start is your government travel advisory, but the problem with those is they throw a blanket over whole nations — saying don’t go to Namibia because there might be yellow fever in neighboring Zambia is akin to blacklisting Alaska because of violence in Mexico,” Allison said. “If you make the effort, local news coverage is a good source – if it’s not panicked you probably don’t need to be either.”

Source: Travel Weekly.