Dubai announces major beach development plan

Dubai will have five times as many beaches by 2040, following a major announcement to develop tourism and wellbeing for residents.

Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai made the announcement on social media, after a visit to Jebel Ali Beach.

The ambitious plans will see the emirate increase the area of beaches in the emirate from 21km to 105km.

Dubai beach plan

Sheikh Mohammed said there will also be a 300 per cent increase in the services on public beaches by 2025.

Sheikh Mohammed’s Twitter message said: “Within the Dubai Urban Plan, we have adopted the development and doubling of public beaches by 400% by 2040. increasing its area from 21km now to 105km and raising the percentage of services by 300% on public beaches by 2025.

We launched the first urban plan in Dubai in the 1960s. Development in Dubai is continuing and we are still at the beginning. We will continue to provide the best standard of living for individuals and families in services and projects globally”

“The new urban projects will add to the renewed dazzle in the emirate and will support our economic and tourism agenda for the next decade.”

Sheikh Mohammed said the city will continue to compete with itself to be the ideal place for visitors and residents.

“Our goal is to consolidate the leading position achieved by Dubai as one of the most beautiful and most developed cities in the world,” he added.

Earlier this month it was announced a new beach in the city will be dog-friendly and a hub for water sports.

The newly opened beach will be the first family-friendly beach in the city to allow dogs to swim, says developer Nakheel.

The new beach is located along the emirate’s northern coastline and is now open from sunrise to sunset.

The new beach is poised to become the go-to destination for water sports and beach sports enthusiasts, just a few steps away from Centara Mirage Beach Resort and Hotel Riu.

SOURCE: Arabianbusiness.

UAE Travel & Tourism sector set to recover this year, says WTTC

The World Travel & Tourism Council’s (WTTC) 2023 Economic Impact Research (EIR) today reveals the UAE Travel & Tourism sector is projected to meet the 2019 peak this year.

The sector is set to contribute AED 180.6 billion to the UAE economy by the end of 2023, almost matching the 2019 high AED 183.4 billion, only 1.5% behind pre-pandemic levels. This represents nearly 10% of the total economy.

WTTC is also forecasting that the sector will create nearly 7,000 jobs this year, surpassing the pre-pandemic peak of 745,100, to reach more than 758,000 employed by Travel & Tourism.

A look back on last year

Last year, the Travel & Tourism sector’s GDP contribution grew more than 60% to reach nearly AED 167 billion, representing 9% of the country’s economy.

The sector also created more than 89,000 more jobs from the previous year to reach more than 751,000 jobs nationally, surpassing 2019 levels by an additional 6,000 jobs.

2022 saw the return of international travellers to the UAE, with India (13%), Oman (8%), Saudi Arabia (8%), and UK (7%) leading as source markets for international arrivals.

According to the data, in 2022, international visitors contributed AED 117.6 billion to the national economy, representing a year-on-year growth of 65.3%, although 19% behind 2019 levels.

In terms of domestic spend, 2022 saw a 35.7% year-on-year jump, reaching AED 46.9 billion, 10.6% above its pre-pandemic counterpart.

Julia Simpson, WTTC President & CEO, said: “The national Travel & Tourism sector is recovering at a rapid pace, proving the UAE continues to grow in popularity amongst international travellers. The UAE is home to one of the world’s busiest and successful airports, Dubai International, which acts as a gateway to the Middle East.

“The future for the sector looks positive. By the end of this year, the sector’s contribution will level that of 2019, and over the next decade, growth will outstrip the national GDP and create more than 114,000 new jobs, representing one in nine jobs.

“Our recent Cities EIR Report highlighted the appeal tourist destinations across the country, such as Dubai and Abu Dhabi, continue to hold for international travellers. These cities have shown an incredible resilience and strong leadership.”

What does the next decade look like?

The global tourism body is forecasting that the sector will grow its GDP contribution to AED 235.5 billion by 2033, representing 10.2% of the UAE economy.

Over the next decade, Travel & Tourism is set to employ more than 872,000 people across the country, representing nearly 12% of all jobs.

Middle East

In 2022, the Middle East’s Travel & Tourism sector contributed more than AED 1.2 trillion to the regional economy, 25.3% below the 2019 peak. By the end of this year, WTTC forecasts the regional sector’s GDP contribution will reach more than AED 1.5 trillion (U.S.$ 413.2 billion) and be within touching distance of the 2019 highpoint.

According to WTTC’s latest Economic Impact Report, the sector employed more than 6.8 million people across the region last year, an increase of 865,000 from the previous year, but still 8.7% behind the 2019 peak. The sector will nearly recover the jobs lost during the pandemic by the end of this year, only 2% behind pre-pandemic levels.

Over the next decade, the Travel & Tourism sector is projected to reach a contribution of nearly AED 2.5 trillion and employ more than 9.8 million people.

SOURCE: www.breakingtravelnews.com

Jamaica and Dubai to collaborate on tourism

Tourism Minister Hon. Edmund Bartlett has revealed that plans are afoot to facilitate tourism cooperation between Jamaica and Dubai.

This is following a meeting with H.E. Abdulla Al Saleh, Undersecretary of Foreign Trade and Industry in the Ministry of Economy in the United Arab Emirates (UAE).

They met recently at the UAE’s Ministry of Economy, which has oversight for tourism in the UAE, where they discussed areas for cooperation in tourism that will redound to the benefit of both countries and their citizens.

Minister Bartlett outlined that Dubai will support us in terms of MICE market development, logistics and technology and we will reciprocate in terms of resilience and sustainability, the building out of human capital programs, product development and marketing.

In expressing his enthusiasm at the possibilities for collaboration in cruise tourism, Minister Bartlett noted that Dubai Ports, one of the largest in the world with enormous capacity, is looking for partnerships across the world and Jamaica is a good place to start.

A key matter that was also explored during the meeting was the possibility of establishing an outpost of the Jamaica-based Global Tourism Resilience and Crisis Management Centre (GTRCMC) in the UAE.

This would mark the center’s latest satellite location, adding to its offices in countries including Kenya, Jordan and Canada.

The tourism minister indicated that further discussions will be held to formalize these arrangements through a Memorandum of Understanding (MoU) when both countries convene alongside other nations at COP 28 this November.

The Jamaica Ministry of Tourism and its agencies are on a mission to enhance and transform Jamaica’s tourism product, while ensuring that the benefits which flow from the tourism sector are increased for all Jamaicans.

To this end it has implemented policies and strategies that will provide further momentum for tourism as the engine of growth for the Jamaican economy.

The Ministry remains committed to ensuring that the tourism sector makes the fullest contribution possible to Jamaica’s economic development given its tremendous earning potential.

Source: Travel and Tour

Dubai welcomes 4.67 million tourists in Q1 2023

The visitors in Q1 2023 were just two percentage points short of the pre-pandemic volume of 4.75 million tourists that arrived in Dubai in the first three months of 2019

Dubai’s Department of Economy and Tourism (DET) said the city received 4.67 million international overnight visitors in the first quarter of 2023, up 17 per cent year-on-year (YoY) from 3.97 million the same period a year earlier.

The visitors in Q1 2023 were just two percentage points short of the pre-pandemic volume of 4.75 million tourists that arrived in Dubai in the first three months of 2019.

“The tourism sector is not only the strongest pillar of our economy but also a key enabler of Dubai’s distinctive role in the world as a bridge between markets, cultures and regions,” Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai said in a tweet.

The latest data from DET, which was announced at the Arabian Travel Market, positions Dubai as the fastest-recovering destination globally, achieving 98 per cent of pre-pandemic levels in Q1 2023.

The latest figures also exceed the projection made by the United Nations World Trade Organisation (UNWTO) that international tourist arrivals could reach between 80 to 95 per cent of pre-pandemic levels in 2023 – especially in Europe and the Middle East.

The growth, which sets the city on course to full tourism recovery, contributes to the goal of the Dubai Economic Agenda D33.

Sheikh Hamdan bin Mohammed said the Middle East tourism and business hub will continue to introduce new initiatives to offer a distinctive proposition for travellers to achieve its goal of becoming the world’s best place to live, visit, work and invest in.

Dubai’s strong rebound

Dubai’s traditional source markets delivered solid tourism volumes in Q1 2023 with key regions continuing to make an impact on international visitation.

GCC and the MENA region combined was the top region, collectively contributing to 29 per cent of total volumes, Western Europe accounted for 22 per cent of tourism arrivals and South Asia 16 per cent.

Similarly, the Commonwealth of Independent States and Eastern Europe together contributed 15 per cent, the Americas accounted for 7 per cent, North Asia and South East Asia 6 per cent, Africa 4 per cent and lastly Australasia contributed 1 per cent.

Dubai tourism

The hotel sector saw a surge in performance in Q1 2023 with an average occupancy for the sector during the January-March period at an impressive 83 per cent, making it one of the highest in the world, almost on par with the 84 per cent occupancy recorded in Q1 2019.

Dubai hotels collectively provided 10.98 million Occupied Room Nights in the first three months of the year, 7 per cent YoY growth and a 27 per cent increase compared to the pre-pandemic period of Q1 2019.

The ADR of Dhs607 during the first three months of the year surpassed the ADR of 2019 (AED498), a 22 per cent YoY growth while RevPAR of DhsD504 in Q1 2023, surged by 21 per cent compared to the first three months of the pre-pandemic period of 2019 at Dhs417.

DET said it is ramping up its pursuit of non-traditional tourism avenues to attract more visitors and this approach will largely hinge on the pillars of sustainability, gastronomy, trade and technology.

Dubai plans to continue providing alternative growth avenues, driven by reforms and regulatory enablers including visa initiatives such as the golden visa, five-year multi-entry visa, virtual working, and retirement in the Dubai programmes that have eased barriers to entry.

Source: Gulf Business

Dubai records rise in bookings as travel demand defies global economic headwinds

Global transit hub is promoting itself as a stop-over destination for travellers passing through DXB

Dubai recorded a rise in forward bookings, following growth in the number of international visitors during the first quarter, as travel demand to the Middle East’s business and tourism hub defies global macroeconomic headwinds.

The global transit hub is also increasing efforts to promote itself as a stopover destination for travellers passing through Dubai International Airport (DXB), the world’s busiest airport by international passenger numbers, said Issam Kazim, chief executiveof the Dubai Department for Tourism and Commerce Marketing (DTCM).

Asked about the impact of high inflation rates and oil prices on consumer spending for travel, Mr Kazim said the emirate continues to diversify its source market, work closely with industry partners and has dealt with previous cycles of economic challenges from the 2008 financial crisis to the Covid-19 pandemic.

“Looking at forward bookings … we can see that demand for Dubai is going up,” he said at a press conference on Thursday ahead of the Arabian Travel Market (ATM) that runs from May 1 to 4.

“I know that some people were concerned about the impact on discretionary disposable income, and that’s the bracket that leisure travel falls into, but we’ve managed to see significant growth within that number as well in terms of length of stay within Dubai and also the contribution to the GDP [gross domestic product].”

Dubai has its “finger on the pulse at all times” and proactively responds to changes in demand, he said.

“We move as a team, as Dubai Inc. collectively, and we make sure that we have the right measures in place to manage these things … we are constantly engaged across every aspect and every touch point that impacts residents and potential tourists to make sure that Dubai stays competitive,” Mr Kazim said.

Dubai could exceed the pre-pandemic annual number of international visitors this year after a growing influx of tourists in a strong start to 2023, according to Emirates NBD. In February, Dubai’s tourism numbers exceeded pre-pandemic levels with 1.63 million visitors, up 7 per cent from 2019 and 35 per cent year-on-year.

The emirate is working with travel and tourism industry stakeholders to attract more transit travellers to book short-term stays in the emirate when they fly via Dubai.

“We want to see that as a chance to engage at some point during the booking journey and entice them to come and experience the city for the first time,” Mr Kazim said, while detailing the main themes and events expected at the 30th ATM annual event in Dubai.

Centred around themes of sustainability and technology in travel, this year’s event has attracted more than 2,000 exhibitors from 150 countries, the organisers said on Thursday. It recorded an increase of 27 per cent in the number of exhibitors from last year, with a significant rise in those from the Americas. About 34,000 visitors are expected to attend the travel, tourism and hospitality event.

Emirates Airline plans to announce a new partnership and sign agreements with various tourism boards during the ATM, said Adnan Kazim, the airline’s chief commercial officer, without elaborating. This builds on Emirates’ latest codeshare pacts with United Airlines and Air Canada that are now “fully fledged”, along with its existing 10-year partnership with Qantas that has been extended for another five years to 2028, he said.

The airline is on track to return its full fleet of 116 Airbus A380 superjumbos to the sky, after most were grounded during the peak of the pandemic and resumed service gradually with the recovery in international travel.

Emirates is currently operating 85 of its 116 double-deckers, with plans to ramp up to 90 A380s by summer and 95 by the end of next Marc, its chief customer officer said. The A380s will be sent to Beijing to start in May, Shanghai in June, Birmingham in July and Taipei in August.

The airline is adding capacity to China after the country reopened its borders for international travel earlier this year, he said.

Emirates also opened its first city check-in, effective from Thursday, at the ICD Brookfield Place in DIFC, where customers can book travel, check-in for flights, drop luggage and shop for travel essentials.

Sara, Emirates’ new portable robot, will be on hand to match faces with scanned passports, check passengers in and guide them to the baggage drop area.

Echoing the executives’ expectations of tourism growth in Dubai, Haitham Mattar, managing director of India, Middle East and Africa at IHG Hotels & Resorts, said in the first quarter of 2023 the Middle East and Africa region recorded 70 per cent occupancy rate in IHG’s properties. Dubai led the way with 80 per cent occupancy, followed by Saudi Arabia and Egypt.

In the next three months, the region has 25 per cent more bookings at IHG hotels compared with the same quarter last year, he added.

“In terms of our rolling growth, we’re very optimistic,” Mr Mattar said.

Source: The National

Dubai tourism boosts campaign with more African celebrities

Dubai’s Department for Economy and Tourism DET has continued with its efforts to make the middle eastern city, the global hospitality headquarters, with several awareness creation measures, including engaging African celebrities to preach its gospel.

Just recently DET brought on board the popular Kenyan artist, Bahati alongside South African investment banker-turned-singer-songwriter, Thabsie as part of its summer campaign.

According to the department, the objective of the campaign was to “explore the A to Z of Dubai and all the amazing sights and sounds that Africans can enjoy”.

The celebrities were treated to a week-long experience with all the fun and a host of exciting offers in Dubai set for this summer, leaving their fans with keen interest to share in their joy.

Speaking at a media welcome party, Thabsie told her fans; “Come here and experience it for yourself because a lot of our views of Dubai are off what we are told. The reality is even better”.

Bahati who came on the trip with his wife – Diana, has kept the internet engrossed with contents of their trip in Dubai.

The couple appreciated the team for trusting their brand to be part of the campaign. “Thank you, Dubai Tourism, for trusting we the Bahatis with this role. I cannot wait for the world to see the magic we have created”, the duo stated.

With a long list of African celebrities lining up to work with DET, Bahatis and Thabsie make their way to the stage as the newest Ambassadors, telling the story of beautiful Dubai to the rest of Africa.

In the past few years, DET had made deliberate efforts to ensure Dubai echoes in the ears of Africans around the world. Strategies like, on the ground ‘Road Shows’ in Africa, Media and Stakeholder FAM Trips to Dubai, Celebrity campaigns and general publicity, have boosted the global awareness of the Dubai brand, and place them as second to none in hospitality.

A key success of Dubai’s awareness strategies can be measured by the impressive ratings the middle eastern city has been getting across the global hospitality landscape. Earlier this year, Trip Advisor ranked Dubai as the Number One Destination in the world for a 2nd year running and just recently the Dubai Airport was ranked as the busiest airport in the world.

The aviation hub, which has consistently outranked all its global peers, including London Heathrow, logged 4.2 million seats in February 2023, according to the aviation consultancy firm, OAG.

A few projects carried out by DET to maintain this tempo include, the AfroZons Dubai Sound Off, the Dubai Girls trip, Kate and Nedu, Brodashaggi and many other activations, within and outside Dubai. But with the difficulties for Nigerians to go to Dubai, the popular tourist destination is looking elsewhere for passengers.

Source: Vanguard

Accor to bring Mantis Collection’s eco-minded charm to Madagascar with new hotel & spa on Sainte Mar

Accor, a world-renowned hospitality group, has announced plans to open Mantis Soanambo Hotel & Spa on Nosy Boraha (Ile Sainte-Marie) in Madagascar, marking the first international hospitality brand on the island. The Mantis Collection, part of Accor, is a renowned conservation-led hospitality company that prioritizes the preservation of local communities, wildlife, and the environment. The 48-room oceanfront hotel, which plans to reopen in May 2023, will fly the Mantis flag and offer guests an exceptional hospitality experience.

Accor has partnered with the hotel’s owner to bring Mantis hotels, eco-lodges, and waterways to Madagascar, joining ibis Hotel and Spa Antananarivo and Novotel Convention and Spa Antananarivo as the third Accor hotel under the same ownership group in Madagascar’s capital city, diversifying the group’s brand offering in the country.

Guests at Mantis Soanambo Hotel & Spa will be warmly welcomed in the breezy, open-plan reception area and invited to relax at the delightful bar and restaurant. The hotel features two serene swimming pools with incomparable views of the ocean, just a few meters away. The tranquil beaches and laid-back atmosphere of Nosy Boraha make it an ideal spot for a secluded getaway.

Located in the Southwest part of the island, Mantis Soanambo Hotel & Spa enjoys calm seas and shelter from prevailing weather conditions, with the Island of Nosy Boraha just a 45-minute flight from Antananarivo via Tsaradia airlines, the domestic division of Air Madagascar.

Each Mantis property celebrates its unique destination, offering creatively curated experiences that introduce guests to the essence of the surrounding community’s culture, history, and people. Mantis follows a philosophy of responsible and ecologically sensitive development and operations, supporting the local environment while conserving and maintaining all natural resources.

Mantis Soanambo Hotel & Spa will operate in accordance with Accor’s environmental and energy efficiency reporting tools, internal carbon price monitoring, eco-certification programs, and brand standard sustainability criteria.

Source: Zurulink Africa

4-day Eid break in UAE: Top 6 holiday spots revealed

UAE residents will enjoy a long weekend to celebrate the Islamic festival after the holy month of Ramadan

With the Eid Al Fitr 4-day long weekend just around the corner, many UAE residents are utilising the opportunity to take a quick trip. According to travel experts, most residents prefer budget and visa-friendly destinations.

“That’s why CIS countries such as Azerbaijan, Georgia, and Armenia are quite popular, while Kazakhstan and Kyrgyzstan are gaining momentum alongside Singapore, Kenya, Thailand and Malaysia,” said Raheesh Babu, COO, Musafir.com.

“Since receiving visas to Schengen countries, [as getting visas for] the UK, USA and Canada is still challenging, people are more skewed towards countries where obtaining visas is hassle-free. Holiday packages within the range of Dh3000-4000 are fancied, and are in great demand.”

The official Eid Al Fitr holiday in the UAE is from Ramadan 29 to Shawwal 3 (Hijri Islamic calendar months) meaning UAE residents will get at least a 4-day break. As per Astronomical calculations, Eid will be most likely fall on Friday, April 21st. If so, the break will be from Thursday, April 20, to Sunday, April 23. If Eid falls on Saturday, April 22, residents will get an additional day of holiday on Monday, April 24.

Here are the top 6 destinations that residents prefer:

MAURITIUS

The island of Mauritius is lined with white-sand beaches and world-renowned luxury resorts on all sides. Its mountainous landscapes offer epic hiking paths, whilst its coral reefs and flourishing marine life offer world-class diving opportunities.

Known for being a tourist paradise, Mauritius has something to offer for every kind of traveler. While families can enjoy water activities or visit the island’s parks, couples can soak in the romantic vibes of the island with scenic strolls along the beach.

KENYA

Known for its natural beauty, open jungles and unique culture, Kenya is fast becoming popular among travellers from the UAE. The Masai Mara safari takes tourists through a reserve that is world-renowned for its exceptional populations of lions, African leopards, cheetahs, and elephants, and has the largest population of black rhinos in Africa.

It also has over 450 species of birds, with almost 60 species being raptors.

AZERBAIJAN

Whether you choose to explore the vibrant city of Baku, or head to Guba to learn about the timeless history of the country hidden in its villages; whether you decide to explore the forested slopes of Sheki, or sample the unique cuisine of Nakhchivan, Azerbaijan is a country of many faces.

Extremely popular among UAE residents, the country offers visa on arrival to UAE residents.

KYRGYZSTAN

A landlocked country in Central Asia, Kyrgyzstan is home to three UNESCO World Heritage sites. Known as the land of celestial mountains and untouched nature, visitors can learn about the true nomadic lifestyle during a visit to the country.

The Tien Shan mountain range, historic Silk Road and crystal-clear mountain lakes all make the country a true hidden gem to visit.

GEORGIA

From skiing down the mountains of Bakuriani, to rafting down the Aragvi River, or stargazing at 4,000 metres high, the country offers a range of exciting activities for visitors to choose from.

Georgia has become a top travel destination since it began offering visa on arrival to UAE citizens and residents. No visit to the country would be complete without tasting the local delicacy Khachapuri – a unique bread, shaped like a boat and filled with cheese, into which an egg is cracked, before being baked to perfection.

JORDAN

With a mix of modernity and tradition, Jordan is well known for its World Heritage sites and beautiful sandy landscapes. From the enchanting starkness of Wadi Rum to the restless city centre of urban Amman, the country is home to countless wonders.

The Dead Sea, a natural wonder, is located 427 metres below sea level, and is a major tourist attraction that draws millions of visitors every year.

Source: Zwaya

Dubai Tourism launches autism awareness course for hotels

Dubai College of Tourism (DCT), part of Dubai’s Department of Economy and Tourism has launched the ‘Autism and Sensory Awareness’ course within the Dubai Way training platform.

The training course builds upon the ‘Inclusive Service’ training and ‘Dubai Way’ courses.

Many of Dubai’s hotels and attractions are now well underway in auditing their facilities, and staff can take the prerequisite training within the Dubai Way platform, promised DCT.

Dubai Tourism vision for inclusivity

Essa Bin Hadher, general manager of Dubai College of Tourism, commented: “At Dubai College of Tourism, we are committed to creating a welcoming and inclusive destination for all travellers to Dubai. With the launch of our new ‘Autism and Sensory Awareness’ course, we are taking an important step towards achieving our goal of becoming a certified autism destination.

“By equipping our tourist-facing workforce with the knowledge and tools to better serve visitors with autism, we are ensuring that all travellers to Dubai have a positive and enjoyable experience. We are delighted to be launching this course in time for World Autism Awareness Day, as we continue to showcase Dubai as an inclusive destination.”

The autism and sensory awareness training course ensures that staff take a knowledge assessment, are provided an autism overview, understand autism identification, common needs, autism perspectives, sensory awareness, and basic safety protocols. The course then goes on to explain the nuances of travelling with autism, attraction to water and animals, and specific lessons for each traveller interaction, including hotels, attractions, and transportation.

Source: Hotelier

UAE is rooting for the revival of medical travel

The country has been at the forefront of creating a reliable ecosystem favourable for medical travel to thrive again.

In light of the pandemic, the healthcare sector, like any other industry, had to reassess its priorities and make constant adjustments to suit the shifting patterns. Among the difficulties it faced was the complete shutdown of medical travel due to travel restrictions and patients’ fear of hospital visits.

Fortunately, as we slowly emerge from the pandemic, medical travel is again gaining traction. In the UAE, important decisions taken in the early days to curtail the virus and the effective preventive measures put in place have catalysed the comeback. The country has been at the forefront of creating a reliable ecosystem favourable for medical travel to thrive again.

Recent research has found that the global medical tourism industry is estimated between US$35 to US$55 billion, with 12-14 million travellers taking medical trips each year for treatments including cosmetic surgery, reproductive health, dental and orthopaedic, amongst others. Reportedly, the growth rates for medical travel remain stable between 7-9 per cent, with the wellness tourism market expected to grow much faster at 20 per cent per annum.

The Asia-Pacific’s medical tourism industry is expected to grow at the highest rate., boasting advanced healthcare infrastructure and a skilled workforce to cater to international patients. Furthermore, the rise in the number of international health insurance providers is another factor that has contributed significantly to the growth of the global medical tourism industry.

Spotlight on the UAE

The UAE is expected to witness the fastest growth in the Middle East, supported by mandatory insurance in Dubai, expanding medical travel, increasing population and medical inflation. The country’s medical travel industry is expected to reach US$53.5 billion by 2028, with Dubai having a majority share of the medical travel market. The influx of international patients is expected to grow by 20 per cent from 2022.

The country is renowned for offering state-of-the-art services in plastic surgery, orthopaedics and sports medicine, ophthalmology, preventative healthcare, dental surgery, wellness, dermatology, and aesthetic procedures, among others.

The UAE’s decision to make private hospitals COVID-19-free was one of the several factors instrumental in bringing about this much-needed change. Compared to other preferred medical tourism destinations, a clear difference can be seen between the UAE’s approach to handling the pandemic, which has given the country a unique advantage. The structured approach that the government took made it a leading example for the rest of the world.

Furthermore, these measures have been crucial in building confidence among international patients. Moreover, major global airlines have returned to business as usual, while the hospitality industry is continuing to implement stringent hygiene control.

Also, most shopping malls, F&B outlets and entertainment industries are back in full swing, creating a much-needed tourism ecosystem. All these factors are boosting medical travel and creating an environment conducive to industry growth.

Looking at the Northern Emirates, last year, RAK Hospital in Ras Al Khaimah won two prestigious awards from World Medical Council (WMC) at WMC Excellence Awards 2022 in Dubai. Bagging the ‘Medical Tourism Hospital of The Year’ award, the healthcare institution was recognised for its commendable efforts in promoting UAE as a medical tourism destination across the globe and establishing the hospital as a preferred medical tourism destination.

At RAK Hospital, we have always worked in line with the UAE’s vision. With a department exclusively dedicated to foreign patients, we have created a vast network that ensures a complete, holistic and satisfying experience for patients from start to finish, both in terms of a welcoming environment and world-class treatment. Over the years, RAK Hospital has represented UAE on international platforms to generate medical travel into the country successfully. Moreover, it has also gained a reputation for successfully handling critical emergency surgical cases flown into the country, further cementing UAE on the medical travel map. In fact, we witnessed an increasing number of medical tourists and inquiries at RAK Hospital last month.

Regulatory initiatives

A collaborative approach across private and public healthcare providers and the UAE government is increasing, which is expected to drive better health outcomes and ensure the sustainability of the health ecosystem. Regulatory authorities and governments are working towards increasing access to accurate real-time health information and services for better planning of healthcare infrastructure and workforce and increasing better health outcomes.

For instance, the Dubai Health Authority (DHA) has launched the “Dubai Health Experience” as the world’s first medical tourism portal to boost medical travel. The Department of Health Abu Dhabi (DoH) and the Department of Culture and Tourism – Abu Dhabi has also launched the Abu Dhabi Medical Tourism e-portal. These portals allow visitors to book medical procedures and take advantage of discounted airfares, visas, medical insurance, hotel stays, leisure activities and more.

Leveraging telemedicine

As a result of the increasing adoption of “connected care”, technological advances have changed from the traditional asset-heavy hospital-related developments to pioneering medtech devices; to new sector niches, such as digital health, including its subcategories mobile health, wearable devices, telehealth and telemedicine, and personalised medicine.

The emergence of telemedicine as an essential communication tool has been a further boon for the medical travel industry. With the world shifting to virtual platforms due to the tough travel restrictions, telemedicine emerged as one of the most important means to establish regular contact between patients and healthcare professionals.

There are two primary areas of telemedicine:

  • Teleconsultation enables patients (alone or accompanied by healthcare professionals) to consult a doctor remotely by means of technological tools.
  • Telemonitoring enables a medical professional to interpret data collected in the patient’s living environment remotely and in real time.

I have always strongly felt that most medical tourists could opt for telemedicine for the first few initial consultations and procedures. To achieve this, we offer free teleconsultation to familiarise medical tourists with this route. At RAK hospital, our doctors actively engage with telemedicine patients worldwide and offer them best-in-class consultations, further cementing confidence in the tool. With immense growth opportunities available, telemedicine is already on the path to becoming a profit-making prospect.

Source: Omnia Health