Accessible Tourism Emerges as A Vital Growth Opportunity for Africa’s Travel Industry.

The untapped potential of inclusive tourism to drive the growth of Africa’s travel industry was in focus at this year’s Africa Travel Week 2024 part of WTM Africa. A diverse panel of advocates, experts, and tourism suppliers engaged in a discussion, highlighting the significant economic benefits that travelers with disabilities can bring to the continent.

Inclusive travel is a billion-dollar industry that Africa can tap into, and the panelist’s emphasized the unique spending patterns of this market segment. Travelers with disabilities often spend more, travel with companions, and stay for longer periods, making them a lucrative target for the industry.

According to the World Health Organization, over 1 billion people worldwide, or 15% of the global population, live with disabilities. This vast demographic encompasses a range of visible and invisible conditions, from mobility issues to cognitive and sensory challenges. As the world’s population ages, with the number of people over 60 expected to double by 2050, the need for accessible travel is only expected to grow.

“It’s not just a social imperative, it’s a financial one,” said Tarryn Tomlinson, CEO of LiveAble. “The onus is on property owners to make their facilities as accessible as possible.”

Panelists highlighted the unique challenges faced by travelers with disabilities, from a lack of information about accessible amenities to physical barriers that limit their ability to fully enjoy their travel experiences. “Disability doesn’t mean the same for everyone,” said Lois Strachan, host of podcast A Different Way of Seeing. “Needs are different, and we need to engage with them to find out what they need. Information about how you can accommodate their needs is the most important thing for travelers with disabilities.” She stated that guesthouses and hotels should incorporate this into their marketing to attract differently abled travelers. 

Jabaar Mohamed, the Provincial Director for DeafSA Western Cape, shared the specific challenges faced by deaf travelers, such as being offered wheelchairs at airports despite their hearing impairment. “It’s important for all those that work in hospitality to be trained to ask individual travelers what their needs are, rather than making assumptions,” he said. 

Panelists shared inspiring success stories and best practices from destinations and businesses that have embraced inclusive tourism. Briony Brookes, representing the City of Cape Town, highlighted the city’s “Limitless CT” initiative, which includes features like braille QR codes at street art and audio options on the tourism website.

“We want to appeal to all travelers, not only those that are fully abled,” Brookes stated. “We’ve seen fantastic results since we made small changes to showcase how we are a welcoming and inclusive destination.”

The session concluded with a call to action for the African tourism industry to recognize the significant opportunities presented by the accessible travel market and to work towards making the continent a more inclusive and welcoming destination for all.

Source Africa.com

Etihad Airways Unveils Daily Service to Nairobi reconnecting East Africa with the UAE.

12 Apr 2024 – By Bryan Obala.

Etihad Airways is gearing up to reconnect East Africa with a brand-new daily service to Nairobi, slated to kick off on May 1, 2024.

In partnership with the Kenya Association of Travel Agents (KATA), Etihad Airways is pulling out all the stops for a spectacular launch event. This exclusive occasion will take place at the newly inaugurated JW Marriott Hotel, the tallest hotel in Kenya boasting an impressive 35 storeys.

This non-stop flight will whisk passengers from Etihad’s hub in Abu Dhabi to Nairobi, with departure scheduled for 9:05 and arrival at 13:15 local time. Return flights will depart Nairobi at 18:10, arriving back in Abu Dhabi at 00:20.

Operating this route will be the Airbus A320 aircraft, boasting both business and economy cabins to cater to diverse passenger needs.

Beyond simply facilitating travel, this service heralds a vital reestablishment of direct commercial connections between these two vibrant cities. It’s poised to catalyze a surge in cross-business collaborations and trade opportunities between the United Arab Emirates and Kenya.

Excited to embark on this journey? Tickets are already available for purchase via Etihad Airways’ website. Secure your seat now and get ready to explore the wonders of East Africa like never before!

WTM Africa 2024 opens to 53% increase in attendees.

WTM Africa, which takes place at the Cape Town International Convention Centre (CTICC) from 10-12 April, opened its 10th edition with a remarkable surge of 53% in attendance compared to the previous year. The increase in participation, with preliminary figures suggesting representation from 88 countries globally, heralds a bright future for the African tourism industry.

Africa Travel Week, under which the World Travel Market is a part also comprises shows like the Tourism Investment Forum Africa (TIFA), and Equal Africa among others. The show also features seven networking events and the support of 53 partners.

Carol Weaving, managing director of RX Africa, comments: “We are incredibly proud to celebrate the 10th anniversary of Africa Travel Week with such a phenomenal turnout. This growth is a testament to the resilience and rising global appeal of the African tourism industry. We’re excited to contribute to the continued success and positive transformation of travel on the continent.”

The addition of first-time participants, including Greece, Iran, Switzerland, Lithuania, Tunisia, Benin, Philippines, Singapore, New Zealand, Japan, Colombia, and Peru, brings fresh energy and diverse perspectives to the event.

Minister Patricia De Lille, though unable to attend in person, officially opened the conference via video call. She welcomed attendees and highlighted the need for collective efforts to continue the momentum of tourism in Africa: “This year represents a year where we can take measures to break new ground and achieve exponential growth in our numbers.”

Charting a sustainable future

Minister De Lille emphasised the importance of safety, sustainability, and expanding tourism beyond well-known destinations to include the hidden gems of lesser-known towns and villages across the continent. She also noted: “Tourism is one of the most significant contributors to our economy, but we can do much more. One of the areas where the department is investing in supporting economic sustainability is through our various tourism incentive programmes.”

A highlight of the opening day was the lively content discussions, where topics like responsible animal interactions sparked crucial ethical debates. Cathrine S. Nyquist, Co-founder of Panthera Africa, made a powerful statement: “Just because it’s legal does not make it right.”

The day also featured a dynamic Responsible Tourism session hosted by Harold Goodwin, World Travel Market’s Responsible Tourism Advisor. Three of the five African winners from the 2023 Responsible Tourism Awards shared their inspiring stories, demonstrating the continent’s commitment to sustainable travel practices.

The conference day closed with the inaugural Media Awards, recognising excellence in African travel journalism. Winners included:

• Sustainability Feature Award: Alexander Okere – Illegal Animal Trade

• Visual Tourism Award: Kelly Hammond

• Destination Feature Award: Phoebe Smith

• Tourism News Award: Adele Mackenzie – Tourism Update

“Africa Travel Week 2024 serves as a testament to the continent’s vast potential in tourism. It highlights the collective commitment to fostering growth, innovation, and sustainability. As Minister De Lille declared, ‘We are open for business. We are open for tourists’, extending an invitation to the world to experience the rich diversity and beauty of Africa,” concludes Weaving.

Source: Bizcommunity.

Kenya Airways launches new Route to Maputo.

In response to growing demand for travel between East and Southern Africa, Kenya Airways (KQ) has launched a brand-new route connecting Nairobi directly to the vibrant city of Maputo, Mozambique.  This exciting expansion takes flight from 14th June 2024, further solidifying KQ’s commitment to strengthening its network and offering seamless travel experiences across the continent.

“The demand for air travel is soaring, and we’re determined to meet it by expanding our reach and fostering connections between Africa’s rich cultures and thriving economies,” says Julius Thairu, Chief Commercial and Customer Officer at Kenya Airways. “The addition of Maputo to our network strengthens ties between Kenya and Mozambique, opening doors for increased trade, tourism, and cultural exchange.”

Beyond its designation as a major trade hub for southern Africa, Maputo enchants visitors with its rich tapestry of history and culture. Portuguese colonial influences are evident in the city’s architecture, while vibrant markets and a flourishing art scene offer a glimpse into contemporary Mozambican life.  Whether you seek relaxation on pristine beaches or exploration of fascinating museums, Maputo promises an unforgettable experience.

Starting 14th June, KQ will operate three flights per week to Maputo, with Wednesdays, Fridays, and Sundays becoming the flexible gateways to exploring this dynamic city.  Beyond Maputo, this expansion complements KQ’s broader network strategy for FY2024, which also boasts increased frequencies to popular destinations like New York, Paris, Lagos, Accra, and Freetown.

Source Airspace-Africa

New entry rules hurting Kenya’s tourism – travel agents.

Kenya stands to lose on international visitors despite the government’s visa-free initiative, travel agents have cautioned.

This is as a result of a “tedious” process in the acquisition of the electronic Travel Authorization (eTA), which replaced the visa requirement in January.

Most affected are those initially exempted from obtaining an entry visa, the Kenya Association of Travel Agents (KATA) has said, where there were at least 41 countries whose citizens were allowed to visit Kenya visa-free, including the East African Community member states.

While the government has removed the visa requirement for all, most of the countries that enjoyed visa-free access have been thrown back to the eTA platform, with their citizens required to pay the $30 processing fee.

Industry players are concerned that the eTA introduced fresh costs and paperwork, with travelers also required to share proof of air ticket and hotel booking.

When applying for the eTA, the traveler must provide their arrival and departure dates.

Persons holding previously issued e-visas, including East Africa travel visas are however exempted from the requirement of applying for eTA.

“Countries that were allowed visa-free into the country have been impacted as they have to undergo the tedious process and payment. This is the segment that we must address otherwise we could lose out,” KATA chief executive Nicanor Sabula told the Star.

He spoke on the sideline of the inaugural two-day Kenya Travel Industry Payments Summit in Nairobi, which has brought together industry players, fintechs and other players in the payment landscape, to explore the intersection between payments and the travel industry.

According to KATA, there is a need for the government to simplify the process and reduce the requirements, especially on the paperwork (required online submissions).

“The effect and impact is not what we had anticipated as a market and therefore our call to the government is that can we facilitate and make it easier for people to travel to Kenya. We need to tweak it and lessen the process. Find a mechanism that will make the process easier,” Sabula said.

Tanzania for instance issues visas on arrival with lesser requirements, KATA noted.

The travel agents’ lobby has also raised concerns over the “unpredictable” tax environment in the country, which it says is impacting the industry.

“We sale travel in advance sometimes up to one year early so every time there is a change in the taxation framework, that affects the costs of our products. It means we have to bear that cost or when we pass it to the client, they complain as they feel cheated,” Sabula said.

Meanwhile, the association is pushing for a wider adoption of the latest payment systems including cryptocurrency, to ensure Kenya remains competitive in the fast-changing travel industry.

According to KATA chairman Joseph Kithitu, the industry is witnessing the convergence of technological innovations, changing consumer behaviors, and regulatory shifts that are reshaping the payments landscape not only in Kenya but across the globe.

“From traditional credit cards to a myriad of digital payment options, the expectations of travelers have evolved. We must adapt to these changing dynamics, ensuring that our payment systems meet the evolving needs and expectations of our customers,” Kithitu said.

Source: The Star.  

Kenya Airways Resumes Eldoret Flights.

In a bid to bolster its presence in the local market and fortify regional connectivity, Kenya Airways will resume flight services to and from Eldoret, effective March 25th, 2024.

The decision comes as Eldoret, a bustling economic hub in Uasin Gishu County, continues to attract a diverse array of travellers, ranging from business executives to tourists eager to explore the region’s vibrant economy and cultural heritage.

With flights scheduled five days a week, passengers will now conveniently travel between Eldoret and major destinations, including Nairobi, Mombasa, and international connections, on Mondays, Wednesdays, Fridays, Saturdays, and Sundays.

Allan Kilavuka, CEO of Kenya Airways, emphasized the strategic significance of reinstating flights to Eldoret, underlining the airline’s commitment to fostering economic growth and regional integration.

“Our renewed focus on the domestic market reaffirms Kenya Airways’ pivotal role in advancing Africa’s economic prosperity. By connecting Eldoret to our extensive network, we aim to stimulate growth and foster lasting socio-economic development in the region,” Kilavuka stated in a statement on Wednesday.

The revival of Eldoret routes signifies a crucial milestone in Kenya Airways’ recovery journey post-COVID-19. As the airline strives to provide reliable and efficient air travel services, it remains dedicated to supporting the nation’s economic resurgence and promoting connectivity within the continent.

“As Kenya Airways prepares to resume operations to Eldoret, travelers can expect exceptional service, world-class amenities, and the utmost commitment to safety and comfort. The airline remains committed in its mission to connect people, cultures, and markets, contributing to the prosperity and well-being of communities across Africa and beyond,” Kilavuka said.

In a bid to ensure accessibility for all travellers, competitive airfares will be offered for flights to and from Eldoret, aligning with Kenya Airways’ commitment to affordability and inclusivity in air travel.

Source: Citizen Digital

KQ To Increase New York Flights To Nine Per Week During Summer

Kenya Airways (KQ) has increased its weekly flights to New York City in the United States from seven to nine in a bid to cater for travel demand and boost tourism during the summer.

In a statement on Thursday night, KQ announced that two additional flights would be introduced beginning June 15, 2024, to September 28, 2024.

The airline noted that the move came following a partnership with the Kenya Tourism Board (KTB) which will be marked through a roadshow next week in New York, Boston, and Toronto cities in the US.

“KQ has partnered with the Kenya Tourism Board (KTB) to strategically position Kenya as a tourist destination in North America through a trade roadshow. The roadshow, scheduled to take place from 19th-21st March 2024 in New York, Boston, and Toronto, aims to showcase Kenya and stimulate travel demand for the country,” read the statement.

“To complement the growing appetite for travel to Kenya, Kenya Airways has introduced two (2) additional flights on the New York route between 15th June 2024 to 28th September 2024, covering the summer peak season.”

Kenya Airways said the two new flights introduced would also offer travellers in New York an addition of two trips a day (morning and afternoon) on Thursday and Saturday only.

Similarly, following the introduction of a direct route between New York and Nairobi in 2018, KQ says the new schedule will also provide guests with a ‘unique, convenient same-day arrival flight option where one can depart from Nairobi in the morning and arrive in New York in the afternoon.

According to the Ministry of Tourism and Wildlife projections, the new move will boost international tourist arrivals by 825,000 annually. In 2023, the ministry says international tourist arrivals into Kenya hit 1.75 million in 2023, up from 1.48 million recorded in 2022.

Source: Citizen Digital

Lufthansa Group and United Airlines to turn Brussels into US-Africa hub.

According to reports that have appeared in German media, Lufthansa Group and its Star Alliance partner United Airlines are working on a project to boost air connectivity between the US and Africa by way of Brussels Zaventem airport (BRU).

As yet few details are known about their plans, although German aviation news site aero.de has quoted Lufthansa’s CEO Carsten Spohr stating that the scope of the project is going to be significant and that it will involve Brussels Airlines, the group’s Belgian subsidiary. 

Brussels Airlines currently serves 18 destinations across Africa. Like its predecessor, Sabena, Brussels Airlines has traditionally been a major player in the Europe-Africa market, linking the Belgian capital to multiple destinations across the continent.

Spohr reportedly claimed that, after a period of retrenchment, the time has come to boost Brussels Airlines African business again. This is also in line with what Brussels Airlines’ CEO, Dorothea von Boxberg, told Dutch airlines news site Luchtvaartnieuws.nl in an interview in February 2024, outlining the plan to strengthen the role of Brussels as an Africa-focused hub.

The general thrust of this plan seems to be to facilitate the channeling of traffic between this extensive African network and Transatlantic flights operated by United Airlines, and possibly Air Canada, which is also a Star Alliance member.

As of March 2024, United Airlines operates daily flights to Brussels from three of its US hubs, New York-Newark (EWR), Washington-Dulles (IAD) and Chicago O’Hare (ORD). Brussels Airlines, in turn, flies daily to New York-JFK.

Source: Aerotime

Open skies could earn EAC $200 million annually: study.

Airspace liberalisation between five East African Community member countries of Rwanda, Uganda, Kenya, Tanzania and Burundi could result in an additional 46,320 jobs and $202.1 million (approx: Rwf 164.5 billion) annually in GDP, according to a study on the economic impact of liberalisation.

Airspace liberalisation between five East African Community member countries of Rwanda, Uganda, Kenya, Tanzania and Burundi could result in an additional 46,320 jobs and $202.1 million (approx: Rwf 164.5 billion) annually in GDP, according to a study on the economic impact of liberalisation.The September 2016 policy briefing by the East African Business Council (EABC) and the East Africa Research Fund (EARF) says a substantial body of research has repeatedly found that aviation liberalisation has led to increased traffic volumes, greater connectivity and choice, and lower fares.“Quantitative analysis, based on data from East Africa, provided robust and compelling evidence that liberalisation leads to 9% lower average fares and a 41% increase in frequencies, which in turn stimulate passenger demand,” the study said.

The EABC Executive Director Lilian Awinja, last week, informed members of the East African Legislative Assembly (EALA) that the business community is “very concerned” about the  high cost of air transport attributed to the slow pace of liberalisation .She said flight costs, both passengers and cargo, are high and thus contributing to a high cost of doing business.Awinja said: “Despite the commitments of Partner States at the international level, and the integration efforts through the Common Market at the regional level involving liberalisation of services, the EAC domestic air transport sector remains over-protected.”This over-protection, she explained, translates into less accessible and unaffordable air transport at the expense of potential users.Also worrisome, Awinja said, is the time it takes to move around the region by air.

The apex body of regional businesses and corporates carried out a study on the costs and benefits of open skies and is set to provide more details on the issue during a validation workshop in April.Richard Ndahiro, a Uganda-based regional financial services professional, told The New Times that: “Air tickets in EAC are prohibitively expensive; it costs $15 to travel by bus from Kigali to Kampala, and $300 by air. One is painfully forced to sit on a bus for a 10-hour journey, instead of a 45 minute flight.”“A road passenger travelling to Kampala has to forego two days of travel, considering the return trip. The Entebbe-Nairobi flight of 50 minutes is almost the cost of flying to Dubai,” Ndahiro said, adding that the latter costs $500 on an Emirates flight. Disregarding possible connecting flights, Entebbe is nearly 2,300 miles away from Dubai while Entebbe is “a stone throw away” from Nairobi.“We are slowly moving away from an era where essential services like communication, and banking were priced to become elitist. Why not air transport? With the right pricing, passengers will opt to fly than endure long road trips.”Concerned by his nearly 10-hour flight from Arusha, in Tanzania to Kigali, Daniel Kidega, the EALA Speaker, promised the Assembly will help push for things to get better. He said the Assembly will bring to task the Council of Ministers, the bloc’s central decision-making and governing organ, to explain what the EAC Civil Aviation Safety and Security Oversight Agency (CASSOA) is doing to domesticate the region’s airspace.

The EABC is appealing for adoption and operationalisation of the EAC air transport regulations by all Partner States to be expedited. It requests that harmonisation of regulatory fees and charges be done in the region in order to have a level playing field, and urges countries to provide national treatment to EAC national air operators, passengers and cargo in all the countries.Eunice Muhoro, a Kenyan trader, told The New Times that, recently, increased demand for air cargo services within east Africa has been witnessed and there was a shortage to intercity or inter-regional air capacity to move fruits and vegetables for export.She explained that there is need to have 10-20 tonne freighters to handle consolidated cargo in the region “hence the need to implement the Fifth Freedom among Partner States to minimise air transport costs and increase flights’ turnaround.”Fifth freedom is the right to carry passengers from one’s own country to a second country, and from that country to a third country, and so on. Muhoro said: “This is the time to transform our region into a global asset, reduce transport costs, grow our economy, and significantly improve quality of life for our citizens, making east Africa truly the place to live, work, raise families and do business.”Neglected, under-researched, under-exploited. A joint UK Department for International Development (DfID)-EAC research proposal on the costs and benefits of ‘open skies’ in the bloc notes that while there are many benefits to economic  development from open air markets in other parts of the world, in the EAC the sector has remained neglected, under-researched and under-exploited.

Although there has been progress through the development of regulations in the 1990s governing trade air transport services in the EAC known as the Bilateral Air Services Agreements (BASAs), studies indicated that BASAs are restrictive and uncompetitive. The research proposal notes that ownership issues have caused most concern for EAC countries and airlines, where airlines may be deemed national carriers but are not majority owned by African nationals. Fastjet, a British-based holding company for a group of low-cost carriers operating in Africa, is used as an example. It is noted that, while under Tanzanian law, Fastjet is a Tanzanian carrier, other countries do not accept the designation because under their own national legislation, that designation would require ownership (or majority ownership) by Tanzanian nationals.Implications for region.

According to the EABC-EARF policy briefing note, a substantial body of evidence has developed over the last 10-15 years examining the impacts of BASA liberalization for both the aviation sector and the wider economy. Studies from around the globe found that liberalization allowed new carriers to enter the market and “existing carriers to better respond to demand. ” This resulted in lower fares for passengers and more travelers being able to access air services. However, more recently, research has found similar effects occurring in Africa where governments have chosen to remove restrictions on air services,” reads the policy brief. The document also emphasises that benefits of air service liberalization extend well beyond the aviation industry and passengers and contributes to greater trade and tourism, inward investment, productivity growth, increased employment and economic development.

Liberalization of airspace would definitely be a catalyst for more people traveling by air and thus boosting tourism, agreed Davidson Mugisha, Director of Wildlife Tours Rwanda, a local tour operator. Mugisha added: “Many people think that air travel is a privilege of the few. A return Kigali-Entebbe flight costs around $300. That’s a lot of money for a 30-minute flight. “The more people afford air transport, he said, the more tourist revenues and this would “positively impact on the sector’s infrastructure development so that we accommodate the increased demand” and, this too comes with additional economic benefits. During the recent Aviation Africa 2017 forum, held in Kigali, aviation experts said that airlines in Africa reported a loss of about $800 million in 2016 – with similar projections this year – largely due to regulation of African airspace. Dr Elijah Chingosho, the secretary general of African Airlines Association, said this is a major stumbling block limiting growth and leading to closure of some airlines. Only about 17 African countries liberalized their

Source:  New Times  

EAC lawmakers push for airspace liberalization to lower flight costs.

East African Community (EAC) should expedite the liberalization of its airspace and domestication of flights and declare it as one common airspace for all airlines registered and licensed by the bloc’s partner states, the East African Legislative Assembly (EALA) has recommended.

This is one of the recommendations the regional parliament made during its plenary sitting in Nairobi on March 12, as it adopted a motion for a resolution of the Assembly recommending to the council of ministers and partner states to expedite the liberalization and domestication of the EAC airspace.

The motion was moved by MPs Paul Musamali Mwasa, from Uganda, and Kennedy Musyoka Kalonzo, from Kenya, and it was seconded by Gerald Blacks Siranda, from Uganda.

Lawmakers held that the liberalization and domestication of the East African airspace will create new airline routes and greater connectivity of the Community leading to shorter travel times, greater convenience and savings for East Africans and will stimulate trade and boost tourism.

Justifying the motion, MP Kennedy Musyoka Kalonzo said that air travel within our region is unnecessarily expensive, and it is this expense that the motion hopes to solve.

“Just as I was sitting here, I quickly checked out how much our flight from here [Nairobi] to Dubai was, and I discovered it is 37,000 Kenyan shillings [approx. $266], while a flight to visit our neighbors’, who are our members in this House – to DRC – is 100,000 Kenyan shillings [approx. $720],” he said.

“Really, if we are talking of integration, we really need to look at this issue of our airspace,” he said, observing that one of the issues that the motion seeks to address is the non-tariff barrier of travel within the region.

MP Mathias Harebamungu, from Rwanda, said it was observed that EAC partner states were sticking to what they call BASA – bilateral air service agreement – which was hindering the growth of the industry, and was [negatively] impacting on their citizens.

“Partner states still require what they normally call overflight clearance. This is very critical, and this is hindering that industry,” he said.

“You fly from Nairobi to Kigali, from Nairobi to Juba, from Nairobi to Kampala, [and] you have to apply for an overflight. And this is within EAC where we talk of free movement of people, free movement of goods. And this affects again the fares on the tickets” he said, pointing out that fees charged on different tickets are higher than the real cost of the tickets.

MP George Stephen Odongo, from Uganda, said that “there is too much rhetoric around how we want to facilitate the growth and the deepening of our integration, and air transport is one of them.”

“Unfortunately, we are operating in silos when it comes to determining our fares. And when you look at it critically, you realize that the overflight fares, the charges for each jurisdiction, are causing a lot in terms of the cost of transport,” he said.

Giving an example of flying from France to Holland which takes you an average of about one hour and 20 minutes and you pay $100 as airfare, and the travel from Entebbe to Nairobi, which is about 55 minutes, and you have to pay about $450 return ticket, he questioned the bid to make East African Community a competitive investment destination.

“By domesticating these air flights, which is the player of this motion, we are saying that each flight that we take from this destination within the East African Community are considered domestic flights. And in doing so, we will make sure that East Africans are going to travel freely and begin to enjoy and appreciate our integration,” he observed.

SourceNew Times