The annual convention of the Kenya Association of Travel Agents (KATA) is once again set to become one of the most influential gatherings on Kenya’s tourism and aviation calendar as industry leaders prepare for the 2026 KATA Annual General Meeting and Convention.
Scheduled to take place from June 4–6, 2026, the three-day event will be hosted at the PrideInn Paradise Beach Resort & Spa under the theme “The Journey: Built to Last.”
Over the years, the KATA AGM has evolved far beyond its original purpose as a statutory meeting for members. Today, it stands as one of the most important platforms where travel agents, airline executives, hoteliers, tour operators, technology providers, and policymakers come together to shape the future of the travel trade in Kenya and across the region.
The convention has become a strategic industry forum where major discussions around policy, partnerships, innovation, and market trends take place. Delegates use the platform to exchange ideas, build new business relationships, and align strategies for the continued growth of Kenya’s tourism and travel sector.
The 2026 edition is expected to continue this tradition, with conversations focusing on resilience, sustainability, innovation, and collaboration—areas increasingly viewed as essential for the long-term success of the travel industry as it adapts to digital transformation and changing global travel patterns.
Past conventions have demonstrated the scale and influence of the event. For example, the 2025 KATA AGM and Convention, also held in Mombasa, attracted more than 350 delegates from over 13 countries, bringing together policymakers, airlines, and travel professionals to map out strategies for the sector’s future growth.
These gatherings have increasingly become a hub for industry dialogue—covering everything from emerging travel trends and airline distribution strategies to digital transformation and new revenue opportunities for travel agents. They also provide a unique opportunity for stakeholders across the tourism value chain to engage directly with government and regulatory bodies.
For travel agents, the AGM represents more than just networking—it is a chance to gain insight into market developments, explore partnerships with airlines and suppliers, and position their businesses for the next phase of industry growth.
With Kenya’s tourism sector continuing its strong recovery and travel demand rising across the region, the 2026 KATA AGM and Convention is expected to draw strong participation from across the travel ecosystem.
By convening key voices from across aviation, tourism, and travel distribution, the event aims to reinforce a central message embedded in this year’s theme: the future of the industry will depend on building partnerships and strategies that are truly “built to last.”












