Women play a pivotal role in the travel industry, making up 54% of the global tourism workforce, according to UN Tourism.
However, women are underrepresented in leadership—only 15.6% of B2B travel tech leaders are female, as highlighted in new research by Belvera Partners, a travel tech communications agency.
With International Women’s Day 2025 focusing on the theme “For ALL Women and Girls: Rights. Equality. Empowerment.”, female leaders in travel tech are calling for flexibility, increased funding, and greater visibility of role models to foster gender diversity at the executive level.
Breaking Barriers: The Gender Funding Gap
Despite their contributions, women face systemic barriers to leadership, particularly when seeking investment. Sally Bunnell, CEO of NaviSavi, highlights that female-founded startups receive just 2% of global funding, and even less in the travel sector.
“Most investments go to large, established companies, making it difficult for female entrepreneurs to secure capital in the early stages,” Bunnell explains. She suggests creating a hospitality fund dedicated to supporting women-led startups, a move that aligns with UN Women’s advocacy for greater economic empowerment.
Workplace Flexibility: A Game Changer for Women
Many travel tech firms are embracing flexible work policies to accommodate women’s career progression.
Brianna MacNeil, AI Product Manager at TravelAI, notes that her company’s remote-first approach enables employees to balance responsibilities such as motherhood and caregiving without sacrificing career growth.
Similarly, Stay22, a travel affiliate marketing platform, fosters gender inclusion with unlimited sick and personal days, hybrid work options, and participation in initiatives like Women Who Code and Girls in Tech.
Though its executive team remains male-dominated, 55% of department heads are women. Laura Di Costanzo, Head of Product, stresses the importance of strong female role models to inspire future leaders. “Diversity is more than representation—it enhances decision-making and innovation,” she adds.
Travel Tech’s Push for Gender Equity
Some travel tech companies have already made significant strides toward gender parity. Civitatis, a global tour marketplace, has a leadership team evenly split between men and women, while 60% of its workforce is female.
The company actively implements a Plan for Equal Opportunity for Women and Men, recognizing that “talent has no gender, but opportunities must be accessible to all,” says Verónica de Íscar, Chief B2B Sales Officer.
GoNexus Group takes a similar approach, with 40% female employees and 41% women in management positions. VP of Business Strategy, Luisa Oyarzabal, emphasizes that progress comes from creating equal opportunities for future generations and fostering an inclusive environment.
Economic Impact: Why More Women in Leadership Matters
Beyond equality, increasing female leadership is an economic imperative. Women drive 70% of global travel purchases, especially in family travel planning. Ayşe Yaşar, VP of Sales at Bedsopia, questions how companies can understand this market if their leadership teams lack female representation.
HolidayPirates Group, a travel search platform operating in 10 countries, ensures equal gender representation at the executive level, with 62% of its workforce being women. Vivien Schwarz-Elbelzai, Chief People Officer, credits their flexible workplace culture for successfully attracting and retaining female talent.
“Every role in every department is adaptable, ensuring career progression for working mothers,” she explains.
The Path Forward
Governments and international organizations, including UN Women and UN Tourism, continue advocating for gender balance in the travel industry.
OECD reports confirm that companies with diverse leadership teams achieve higher profitability, improved innovation, and stronger consumer engagement.
With flexible policies, increased funding, and visible role models, the travel tech sector can break barriers and empower more women to lead, ensuring a more inclusive and dynamic future.
The Zambian Minister of Tourism, Honorable Rodney Sikumba, held a meeting with the Chairman of the Kenya Association of Travel Agents (KATA), Dr. Joseph Kithitu and Nicanor Sabula – CEO, to discuss strategic collaborations aimed at boosting travel and tourism between Kenya and Zambia.
During the meeting, both parties explored opportunities to enhance outbound tourism from Kenya to Zambia, addressing key challenges such as visa regulations, border restrictions and the need for a seamless travel experience across Africa. Minister Sikumba emphasized the importance of a unified approach to regional travel, stating, “Africa’s tourism industry has immense potential, but we must work together to make travel across the continent easier and more accessible.”
He also called on the private sector to invest in airport infrastructure, accommodation and health facilities to boost the tourism experience. Kithitu says KATA aims to drive initiatives that enhance regional travel by advocating for better aviation policies, best practice, expanding tourism offerings beyond traditional safari and wildlife experiences and facilitating stronger business-to-business linkages between Kenyan and Zambian travel agencies.
KATA and the Zambian Ministry of Tourism have been engaging in high-level discussions to strengthen bilateral tourism partnerships. This visit builds on a previous meeting in Nairobi in June 2023, where KATA hosted a Zambian delegation led by Minister Sikumba to explore new strategies for marketing Zambia as a prime destination for Kenyan travelers.
KATA CEO, Nicanor Sabula, reaffirmed the association’s commitment to supporting tourism growth in Zambia, stating, “Our members are ready to collaborate with Zambian stakeholders to promote the country as a leading travel destination. Strengthening air connectivity and tourism infrastructure between our two nations will be key to unlocking new opportunities.”
The partnership aims to diversify tourism products beyond traditional safari and wildlife experiences, exploring unique attractions in both countries. By leveraging visa-free access and liberalizing the aviation industry, the collaboration seeks to make air travel more affordable and accessible, thereby boosting tourist flows. This initiative aligns with the broader objectives of the African Continental Free Trade Area (AfCFTA), aiming to enhance intra-African travel and economic integration. Both Kenya and Zambia are poised to benefit from increased tourist traffic, cultural exchange and strengthened economic ties resulting from this partnership.
The International Air Transport Association (IATA) reports that global passenger demand grew by 10% in January 2025 compared to the previous year, marking a strong start to the year. Capacity increased by 7.1%, and the load factor hit a record 82.1% for January.
Key Highlights
International demand rose 12.4%, with Asia-Pacific airlines leading growth at 21.8%.
Domestic demand increased 6.1%, driven by India (+17.1%), Japan (+12.1%), and China (+10.0%).
All regions saw growth, with Asia-Pacific (16.1%) and Africa (15.0%) showing the highest increases.
Latin America was the only region where load factors declined (-1.5 ppt).
IATA’s Willie Walsh attributed the surge to strong market confidence and passenger demand, despite ongoing supply chain challenges. Surveys indicate 94% of travellers plan to maintain or increase travel in 2025, reinforcing positive industry momentum.
Africa set to revolutionise the aviation industry with the Open Skies Treaty making travel more affordable.
The Single African Air Transport Market (SAATM) is an initiative that aims to create a unified air transportation market across Africa.
The SAATM is more commonly referred to as the Open Skies Treaty In Africa. It was started in January 2018 by The African Union (AU). The project looks to liberalise the aviation industry in Africa and is a key part of the African Union’s Agenda 2063.
The SAATM has recently gained momentum, with 39 nations joining the initiative. A number of goals will be achieved in this African aviation project, including lifting market access restrictions for airlines. Other aims include granting each nation extended air traffic rights, removing restrictions on ownership and liberalising capacity limits and flight frequency.
Speaking at a press conference at the AU Summit, Amani Abou-Zeid, Commissioner for Infrastructure and Energy of the African Union Commission, spoke of SAATM’s progress.
She said: “I am happy to say that we have 39 nations that have joined a single African air transport market, representing about one billion Africans. “The market aims to reduce the cost and waiting of travellers by almost 20%.”
Abou-Zeid further added how the production of Sustainable Aviation Fuel (SAF) will use renewable sources.
SAF is expected to reduce gas emissions by between 60 and 100% compared to normal jet fuels.
“To position Africa as a leader in the emerging green hydrogen market, the AU has developed a Green Hydrogen Strategy and Action Plan, outlining policy and technical priorities for establishing a competitive green hydrogen sector,” she added. According to the African Development Bank, and other analysts, the SAATM will help to revolutionise the aviation industry by making flights cheaper, increasing economic benefits and having greater passenger volumes.
Despite the expected success of this initiative, some African governments have criticized SAATM.
The Ugandan government believes SAATM could lead to a few major airlines dominating the market and, therefore, stifling competition.
The announcement was made by President William Ruto during the arrival of the MS Norwegian Dawn, the largest cruise liner to ever dock at the port, carrying over 3,000 passengers and crew.
The new system is expected to eliminate paperwork delays and allow tourists to freely explore Kenya’s cities and national parks during their stay, further positioning the country as a premier cruise destination.
“We will be changing our Visa and ETA to make it easier and seamless to enter the country so that there is no paperwork or unnecessary delays for visitors. We have agreed with the management of the port to ease the process so that tourists on cruises can visit our cities and parks with a lot more ease. Those on the cruises should be able to access the city for the duration that the cruise ship remains docked at the port” Said President Ruto.
The MS Norwegian Dawn which docked at the port of Mombasa Sunday morning is the largest vessel to ever dock at the port with over 3000 people onboard.
“This morning, 800 tourists have left the Norwegian Dawn to explore different destinations including, the Amboseli National Park and other destinations in the city of Mombasa and its environs. The Norwegian Dawn has docked at the port with 2,200 tourists and over 900 crew. We are working with the county of Mombasa and the Ministry of Tourism to deepen and expand our tourism product beyond beach tourism and safari going into ecotourism and cultural tourism to ensure we attract more people and create more job opportunities.” President Ruto added.
According to Tourism Cabinet Secretary Rebecca Miano Kenya is set to receive 8 cruise ships throughout the cruise ship season.
“Kenya is emerging as one of the favorite cruise ship destinations. Cruise tourism was one of the top-performing sub-sectors. The Norwegian Dawn is the biggest ship we have received in the last 10 years.” CS Miano added.
Kenya received 6,561 cruise tourists last year with the subsector growing by over 163.5%. The rollout of a multiple-entry Electronic Travel Authorization (ETA) coupled with increased investment at the ports is expected to boost cruise tourism by attracting more vessels to the port of Mombasa.
The multiple-entry ETA will enable cruise tourists seeking to explore the city of Mombasa to move freely between cruise ships and the city without requiring authorization each time they leave the ship.
International tourism in Kenya is still growing. In 2024, the increase over the previous year was 15%, with the ‘wall’ of 2 million visitors broken through for the second consecutive season. This is an excellent result, considering that the United Nations, in their report, estimated a global growth in tourism of around 5%. This was announced yesterday by the Kenyan Minister of Tourism, Rebecca Miano, during a press conference in Mombasa. The first data released, pending the annual report that will give us more specifics, speak of approximately 2.4 million tourists, compared to 2.9 million in 2023 and even 1.4 million in 2022, the first year of post-COVID recovery. Income from the hospitality and travel sector is also increasing: from around 377 billion shillings in 2023 to 452 billion in 2024, an increase of around 20%.
The upward trend also concerns domestic tourism, which has increased by 12% in terms of overnight stays, from 4,618,094 in 2023 to 5,173,966 in 2024. This is also due to conferences, trade fairs and events, for which the numbers are no longer mainly those of the capital Nairobi, but also those of the coast, which with the construction of new conference rooms in hotels, has an increasing potential for attraction. The MICE (Meetings, Incentives, Conferences and Events) category accounts for almost a third of tourism and is growing by more than 10%. From the first data transmitted, the United States is confirmed as the first nation from which tourists come, with safari, business, social and diplomacy as the main activities. But in the influx of foreign visitors we must also consider the two ‘neighbours’ who, with just under 10% each, represent the first African markets of origin. While we wait to find out the figures for Italy, where there is talk of a ‘significant increase’, we do know that the biggest increase in tourist arrivals compared to the previous year is from China, with almost 30 thousand more visitors than in 2023.
While it is true that the USA is in first place, as a continent it is always Europe that represents the greatest external force, with 28% of intercontinental arrivals, while the African market always represents a higher percentage (around 40%), or almost one million entries per year. Finally, this year’s projections are optimistic. It will be difficult to reach 3 million, the threshold expected by 2027 (with the dream of 5 million tourists in 2030), but the gradual increase is a given. It will be essential to continue opening up to all airlines that wish to land or return to Kenya, in the so-called ‘open skies’ policy that creates competitiveness and lowers prices, as well as improving infrastructure and services.
The 38th African Union (AU) Summit has brought the call for a visa-free Africa to the forefront, with leaders, policymakers, and business stakeholders urging governments to dismantle travel barriers that hinder the continent’s economic growth and integration. The African Union Commission (AUC) and the African Development Bank (AfDB) have jointly emphasized the need for accelerated action to remove visa restrictions, which continue to obstruct intra-African trade, labor mobility, and innovation.
Speaking at the High-Level Strategic Dialogue on Accelerating Visa-Free Movement for Africa’s Transformation on February 12, AU officials highlighted the contradiction between Africa’s vision of regional integration and the reality that many Africans still require visas to travel within the continent. Ambassador Albert Mudenda Muchanga, AU Commissioner for Economic Development, Trade, Tourism, Industry, and Minerals, stated, “We cannot talk about a united Africa if Africans themselves cannot move freely within their own continent. It is time for our governments to evaluate what has worked and what has not worked”.
The Africa Visa Openness Index, a collaborative effort by the AfDB and AUC, has consistently revealed slow progress in easing travel restrictions. While countries like Rwanda, The Gambia, Seychelles, Benin, and Ghana have embraced visa-free policies, many others remain restrictive. Over 50% of African nations still require visas for most African travelers, creating significant barriers to labor migration, business, and trade.
Nnenna Nwabufo, Vice President for Regional Development at AfDB, stressed that achieving an integrated Africa requires “bold leadership and collective commitment to dismantle visa barriers.” Similarly, Rwanda’s Minister of Trade and Industry, Prudence Sebahizi, underscored the importance of aligning free movement with trade facilitation under the African Continental Free Trade Area (AfCFTA), noting that “goods do not move themselves; people move them”.
To accelerate progress, the AU and AfDB have launched the 2025 Visa-Free Roadshow, a campaign aimed at engaging policymakers, businesses, and civil society to promote visa liberalization. The initiative will showcase success stories, highlight economic benefits, and push for political commitments to break down travel barriers. This effort aligns with the AU’s Agenda 2063, which envisions a borderless Africa.
As the AU Summit continues, the push for visa-free movement remains a critical topic. Leaders are being urged to translate policy commitments into concrete actions, with the overarching message being clear: free movement of people is essential for Africa’s prosperity. By removing visa restrictions, the continent can unlock its full potential, fostering economic growth, innovation, and unity.
The increased duty-free import limit to Sh250,000 from Sh50,000 aims to enhance passenger experience at JKIA
Previously, travellers complained about having their goods seized for exceeding the Sh50,000 threshold.
Changes also include exempting all African citizens from Electronic Travel Authorisation (ETA) requirements and easing intra-African travel.
The Cabinet has endorsed a plan to allow travelers entering Kenya to enjoy an increased duty-free import limit of up to Sh250,000 from Sh50,000.
Previously, travelers complained about having their goods seized for exceeding the Sh50,000 threshold.
Under the plan, passengers bringing goods for personal use valued at up to Sh250,000 will no longer be required to pay customs duties.
A dispatch said the Cabinet endorsed a comprehensive plan to enhance passenger experience at Jomo Kenyatta International Airport (JKIA) by streamlining operations and bolstering security.
“Security screening at JKIA will be enhanced through risk-based profiling, ensuring only flagged bags undergo manual inspection in a dedicated screening room, reducing delays and improving efficiency,” the dispatch said.
It said changes also include exempting all African citizens from Electronic Travel Authorisation (ETA) requirements and easing intra-African travel.
To further expedite travel, the Cabinet announced that the number of immigration booths and staff will be doubled, while E-Gates will be introduced to eliminate long queues and speed up clearance.
“Accountability measures will also be strengthened with new monitoring technology deployed to oversee airport staff and mandatory uniforms with visible name tags required for all agency employees and retail concessionaires,” the dispatch added.
The Cabinet further announced that JKIA infrastructure will also undergo major upgrades, including modernised baggage handling systems, improved stormwater drainage and access roads, the installation of covered walkways, enhanced air conditioning, and clearer signage.
“Meet-and-greet services will be strictly regulated, ensuring only licensed facilitators operate within the airport to enhance security and order. These measures take immediate effect, reinforcing JKIA’s position as a leading aviation hub by improving efficiency, security, and overall passenger experience,” the statement added.
Cabinet also approved several host country agreements, reinforcing Kenya’s role as a regional hub for international organisations.
These include agreements with the International Institute for Democracy and Electoral Assistance, Save the Children International, Shelter Afrique Development
Bank, Oxfam International, Norwegian Refugee Council, and Population Services International, among others.
Additionally, Cabinet approved the ratification of an agreement with Singapore to eliminate double taxation and prevent fiscal evasion, further strengthening Kenya’s global trade and investment ties.
Cabinet also endorsed Kenya’s hosting of the International Air Transport Association (IATA), underscoring the country’s commitment to enhancing international cooperation and economic diplomacy.
Air France has resumed operations to Tanzania after a 28-year hiatus, introducing three weekly flights from Paris-Charles de Gaulle Airport to Kilimanjaro International Airport (KIA) with a stopover in Zanzibar. The route, serviced by the Airbus A350-900, operates every Monday, Wednesday, and Saturday, offering 34 business class, 24 premium economy, and 266 economy seats. This strategic move aims to accommodate the rising number of French tourists and business travellers exploring Tanzania’s renowned attractions, such as Mount Kilimanjaro, the Serengeti, and Ngorongoro Crater, while also tapping into the growing tourism potential in Zanzibar.
The resumption of this route strengthens links between France and Tanzania, with France currently ranked as one of the top European markets for Tanzanian tourism. Kilimanjaro International Airport continues to serve as a vital gateway to the northern safari circuit, bolstering its role with ongoing infrastructure upgrades, including a parking expansion project. Additionally, French tourists have shown active engagement with local communities, including a recent donation of $4,000 from a French group to refurbish Bashay Primary School in Karatu. Air France’s return plays a key role in expanding connectivity to East Africa, fostering both tourism and local development.
As you start to look at the year ahead, have you thought about how you will be travelling? The world’s travel firms – from Airbnb to Booking.com – have.
Their predictions, gathered from survey data, user behaviour and forward bookings, function as an annual showcase for new ideas in the industry, from identifying future hotspots to considering how and why we will explore the world in the upcoming year.
“People are drawn to trends because they offer a sense of structure and understanding in an increasingly complex and fast-paced world,” explains Jenny Southan, CEO of Globetrender, the world’s leading travel trend forecasting agency. “When it comes to travel, trends provide clarity and a roadmap for how to engage with the world around us.
For cultural futurist Jasmine Bina, CEO of Concept Bureau and an experienced analyst of consumer behaviour, they are a signifier of our deepest longings. “Travel trends are a window into what people really desire when the rules of everyday life are suspended,” she says. “Right now, what they really want is to feel transformed.”
While the travel industry has largely returned to pre-pandemic levels, economic uncertainty, the ongoing wars in Ukraine and the Middle East and the change of presidency in the US is making 2025 feel anything but predictable.
Travel trends are a window into what people really desire when the rules of everyday life are suspended – Jasmine Bina
“You could say that perhaps we are looking for new anchors,” says Bina. “Travel trends like stargazing, holiday romance, nostalgia tourism, sleep tourism, digital detoxes and so on show us that people are searching to be reconnected to something bigger than themselves.”
Southan agrees. “Trends create a shared narrative – a sense of collective discovery – where we are all participants in a global dialogue about what matters,” she says. “Whether it’s the allure of off-the-beaten-path destinations or the desire to ‘travel with purpose’, trends provide us with an anchor, making it easier to understand where we fit within the broader landscape of global travel.”
Here are some of the top trends forecasted for 2025, as predicted by some of the world’s leading travel brands and tour operators.
Nighttime travel experiences are becoming increasingly popular, such as the new night tours at Istanbul’s Topkapı Palace (Credit: Getty Images)
1. Noctourism
Noctourism –nocturnal + tourism – encompasses nighttime travel experiences, from late-opening museums to bioluminescent beaches to northern lights watching. Solar activity is going to be at its highest for decades in 2025, sending higher than average numbers of charged particles to interact with the Earth’s atmosphere, creating dramatic aurora viewing opportunities. Award-winning UK travel firm Trailfinders tips Finnish Lapland and Norway’s Lofoten Islands, plus Svalbard and Iceland as prime destinations to see them. Noctotourism interacts neatly with what’s always been a key tenet of the travel industry: fostering connection with the wider world.
2. Calmcations
Calmcations – holidays purely focused on creating a sense of tranquillity – continue to be popular for 2025. Noise is in particular focus, following a report from the World Health Organisation that rates noise pollution, particularly from traffic, as the second most important cause of ill health in Western Europe.
Havila Voyages has created “quiet escapes” along the Norwegian coast that offer a chance to step away from the clamour of everyday life, featuring sound monitoring stations and a live noise forecast that compares the output in decibels against cities including New York, Paris and London. Alternatively, Unplugged offers tech-free cabins in the UK and Europe with a mission “to help the always on switch off”; while brand new retreat Majamaja in the Helsinki archipelago comprises of a series of architect-designed off-grid cabins that allow you to reconnect with nature. It’s all a sign that right now, the escapism of travel includes escaping technology.
3. Travel meets AI
We can expect to see technology start to play a larger role in trip planning: travel tech company Amadeus found that almost 50% of its customers are planning to prioritise generative AI through 2025. The survey also noted, however, that many travel firms are still not quite sure how to use the technology; they could take inspiration from flight-free holiday firm Byway, which has created its own proprietary AI engine to take the complexity out of timetables and multi-country travel, solving a significant problem when it comes to European travel.
Other firms, including Tripadvisor, are employing generative AI to help build itineraries for trips, while a growing number of airports are ditching paper tags and using the technology to sort baggage more efficiently. At Hyatt hotels, an AI-powered bed can monitor your heart rate, movement and blood pressure to offer more comfort and a better night’s sleep.
But it’s not all positive for technology. According to research from ABTA association of travel agents and tour operators, a Gen Z traveller is now almost as likely to be flicking through a holiday brochure for travel inspiration as browsing the internet for ideas, hinting that the trend towards tech is not universal.
Tour operators are offering new options for solo travellers seeking social adventures (Credit: Getty Images)
4. The return of the holiday romance
Going hand in hand with the rise in digitisation has been a rise in digital burn out, particularly when it comes to relationships. According to a 2024 Forbes Health survey, 79% of Gen Z feel exhausted from online dating. How to solve the problem? A travel trends report from Globetrender and Amadeus includes a section on meeting new people in real life as one of its five key predictions for the year.
Whether you have a holiday romance or not, it’s easier than ever to find a trip where friendship can blossom with increasing numbers of group and solo travel opportunities. G Adventures and Flash Pack are just two firms offering expanded options for solo travellers seeking social adventures.
5. Off-the-beaten-track goes mainstream
After significant overtourism issues in 2024, off-the-beaten-track destinations are on the rise. As Byway notes in their travel trends of 2025, “people want to travel where they’re welcomed wholeheartedly”. The firm cites “destination dupes” – holiday locations that are similar to popular hotspots – as a trend to watch, where travellers may swap the likes of Cornwall for Norfolk, for example.
Other key destinations for the year are a little more off the traditional tourist map. Trailfinders names Uzbekistan as one of their top places to visit; while luxury tour operator Scott Dunn is tipping East Africa’s islands, thanks to new hotel openings in Zanzibar and Madagascar and a new luxury yacht experience in the remote Aldabra islands.
At Airbnb, the top 20 hot destinations for 2025 include Milton Keynes and East Sussex. Their list was drawn from data including trending searches and wish-listed cities on the site. It also includes Rome, Tokyo and Milan, all cities that suffered from overtourism in 2024, showing that the issue is far from over.
Increasing numbers of summer travellers are choosing cooler northern climes, such as Helsinki, Finland (Credit: Getty Images)
6. Coolcations and off-season safaris
For those used to holidaying in southern Europe, the question has moved from “where’s hot?” to “where’s not”. As temperatures in traditional summer holiday hotspots around the Mediterranean continue to break records, climate change is having an increasing influence on where we travel. Scott Dunn saw a 26% increase in bookings to Finland and Norway in 2024 and expects to see more tourists heading to northern Europe where summer temperatures are in the mid 20s.
Seasonal change is not just affecting beach goers; it’s also having an impact on those travelling to see wildlife. Peak safari travel month has shifted from December to March at Scott Dunn, thanks to shifting climate patterns and affordability. Climate change is a reality, and the industry and travellers are catching up to it.
7. Nostalgia travel
Will ’90s music icons Oasis and Eminem follow Taylor Swift’s lead and disrupt the travel industry in 2025? The pop star is credited with boosting travel and tourism around the world during her Eras tour, which concluded in December 2024. While music tourism is a rising trend, Eminem and Oasis’ revival tours also speak to something else: the rise of nostalgia tourism.
Globetrender calls the trend “New Heydays” and notes that as millennials enter middle age, the holidays they loved as children will get a reboot. It expects to see adult summer camps in the US, a rise in interest in Eurocamp (camping holidays in continental Europe) and all manner of retro pop ups, like the Polly Pocket Airbnb of 2024, grow in number. It’s perhaps an indicator that we want a little respite from uncertainty and are seeking a retreat to the more comfortable world of our childhoods.
