The Coast region came alive as the Kenya Association of Travel Agents (KATA) coast members joined partners and stakeholders in a rich culmination of activities marking UN World Tourism Week 2025. The celebrations kicked off on 25th September with a warm ‘Meet & Greet’ at Moi International Airport for guests arriving at the Coast. The initiative brought together key industry players, government officials, and airlines. Representing KATA in the week’s activities were Chairman Dr. Joseph Kithitu, CEO Nic Sabula, Coast Liaison Patrick Kamanga, and Board Directors Said Tahir and Grace Ndung’u, all underscoring the collaborative spirit behind this year’s celebrations.
“Tourism is about people, connection, and shared responsibility,” said Dr. Joseph Kithitu. “This week demonstrates how partnerships can shape a stronger and more sustainable future for our industry.”
Green March, Tree Planting, and Cultural Celebrations
On 27th September, World Tourism Day itself, attention turned to sustainability and cultural preservation. The day began with a Green March, bringing together stakeholders and participants in a public display of solidarity for responsible tourism. The march led to a tree planting exercise, where KATA Coast members reaffirmed the importance of environmental stewardship.
“Planting trees is a practical commitment to combating climate change, restoring ecosystems, and creating greener destinations for both local communities and future travelers,” said CEO Nic Sabula. “It reflects our wider mission to promote sustainable travel practices that preserve Kenya’s natural heritage.”
The environmental activities were followed by a grand procession to Mama Ngina Waterfront, where thrilling safari drives and immersive virtual reality experiences, vibrant cultural dances, and community celebrations highlighted the diversity and richness of Kenya’s Coast. The performances were complemented by speeches from Cabinet Secretary for Tourism Hon. Rebecca Miano, Principal Secretary John Ololtuaa, Mombasa Governor Abdullswamad Sherrif Nassir, and top KATA leadership.
Speaking at the Waterfront, CS Miano highlighted the sector’s collaborative and sustainable focus. “World Tourism Day reminds us that travel & tourism are not only economic drivers but also tools to preserve our culture, empower communities, and protect the environment. Together, with industry stakeholders and communities, we can build a sector that is inclusive, resilient, and sustainable. “She said.
Innovation and Partnerships Driving Tourism Forward
This year’s celebrations also showcased innovation that included virtual reality, which could be used to “transport” visitors to Kenya’s top destinations, alongside traditional safari drives. Airlines, including Safarilink and Kenya Airways, joined KATA to highlight how collaboration between aviation and travel stakeholders strengthens connectivity and enhances visitor experiences.
“What does it take to build a stronger, more sustainable future for tourism? Collaboration,” said Patrick Kamanga, KATA Coast Liaison. “Working together ensures tourism benefits everyone, from visitors to local communities.”
A Shared Commitment to Sustainable and Inclusive Tourism
The UN World Tourism Week 2025 celebrations at the Coast reinforced the message that sustainable tourism requires united action. From symbolic gestures like tree planting to immersive cultural and technological experiences, each activity underlined the sector’s commitment to responsible, inclusive, and people-centered growth.
“As we celebrate World Tourism Day, we reaffirm our commitment to promoting responsible travel, preserving our cultural heritage, and fostering connections across communities,” asserted Dr. Joseph Kithitu. “Tourism has the power to connect, inspire, and transform lives, and it is our shared responsibility to ensure it thrives sustainably.”
Through these efforts, Kenya continues to position itself as a leading tourism destination where cultural pride, innovation, and environmental stewardship go hand in hand.