The Karibu-KiliFair 2025, East Africa’s largest tourism fair, is set to take place from June 6–8 at the Prisons Grounds in Arusha Region, bringing together tourism stakeholders from across the globe to showcase Tanzania as a premier destination for both leisure and business travel.
Briefing the media over the weekend, Managing Director of KiliFair Promotions Mr Dominic Shoo, described the Karibu-KiliFair (KKF) as East Africa’s flagship tourism expo, born from the merger of two major tourism fairs in Tanzania.
This year’s event is expected to host over 500 exhibitors from 13 countries, more than 800 registered travel agents from 40+ countries and attract approximately 15,000 tourism and travel enthusiasts.
“Karibu-KiliFair is once again the undisputed largest and most important tourism expo in Sub-Saharan Africa,” said Mr Shoo.
“Our theme, ‘Where Business Meets Wildlife’, continues to set us apart globally. Tanzania remains a top MICE (Meetings, Incentives, Conferences and Exhibitions) destination, one of the few places where business events seamlessly blend with iconic wildlife experiences.”
He said that the fair consistently delivers a powerful marketing platform not only for Arusha and Kilimanjaro but for Tanzania as a whole.
Co-Managing Director Mr Tom Kunkler praised the Tanzanian government, under the leadership of President Samia Suluhu Hassan, for prioritising the tourism sector through the development of new attractions, national parks and investor incentives.
He said that Tanzania remains a globally recognised destination for nature-based tourism, a highly competitive market segment in East Africa. Representing the Tanzania National Parks Authority (TANAPA), Principal Conservation Officer – Tourism, Ms Eunice Msangi, applauded KiliFair Promotions for its commitment to promoting Tanzania’s tourism sector.
“We invite all stakeholders and members of the public to attend Karibu-KiliFair 2025 to learn more about conservation and tourism. TANAPA will be there to showcase our national parks, share investment opportunities and provide detailed information about all protected areas,” she said.
Speaking on behalf of CRDB Bank, Mr Emmanuel Kafui, Zonal Business Manager for the Northern Zone, reiterated the bank’s support for the tourism sector.
“As tourism continues to grow rapidly, CRDB Bank is committed to supporting clients in the sector,” he said.
“We offer tent loans for accommodation facilities ranging from 1m/- to 500m/-, with no collateral required.”
Source : dailynews.co.tz
