The Annual Kenya Travel Industry Business Awards (KeTIBA), an initiative of the Kenya Association of Travel Agents (KATA), continues to position itself as a premier platform for recognizing excellence and outstanding achievements within Kenya’s travel and tourism sector. Through the awards, KATA seeks to promote innovation, professionalism, and service excellence among travel agents and their suppliers, including airlines, hotels, technology providers, and other industry partners.
Award Concept and Process
KeTIBA’s selection process is conducted through a secure online portal hosted on the official KeTIBA website and supervised by a reputable audit firm to ensure transparency and integrity. The awards unfold in three phases—Self-Nomination, Industry Voting, and Public Voting—each playing a key role in ensuring that the final results genuinely reflect both industry and public sentiment.
The Self-Nomination stage invites eligible individuals and organizations to submit entries highlighting their contributions to the sector. This year’s diversity of submissions reflects the award’s expanding reach and the growing interest in being recognized through a unified, credible national platform.
After the nomination phase, KATA collaborated with platform providers to create individual online accounts for all registered voters. Secure login credentials were issued to travel agents and suppliers, granting them access to the peer voting portal for the Industry Voting stage. Peer-to-peer voting took place between October 21 and November 1, 2025, with participants evaluating their peers based on credibility, service quality, professionalism, innovation, and overall impact on Kenya’s travel industry.
Next is the Public Voting phase, scheduled to run until November 30, 2025. During this period, the general public will be invited to cast their votes through the KeTIBA portal. This stage enhances inclusivity by enabling customers and stakeholders to endorse the brands and organizations that have made a meaningful impact on their travel experiences.
Members of the public can access the full list of nominees and vote through the official KeTIBA link:
https://ketiba.co.ke/2025-award-nominees/
Gala Dinner and Final Announcement
The KeTIBA 2025 awards process will conclude with a Gala Dinner and Awards Ceremony on December 5, 2025, at Emara Ole Sereni in Nairobi. A final audit will validate the results before the ceremony, where KATA will announce the winners and celebrate distinguished achievements within Kenya’s travel industry. The event will also provide a platform for networking, collaboration, and reflecting on the sector’s progress and future potential.
KeTIBA 2025 is audited by Ronalds LLP and sponsored by Jambojet, NCBA Insurance, South African Airways, Skyward Airlines, and Flightlink.
