On Wednesday, 13th September 2023 the Kenya Association of Travel Agents (KATA) held a pivotal Industry Meeting in the picturesque city of Kisumu. This gathering, proudly sponsored by Sabre, a global leader in travel technology, brought together travel agents, industry stakeholders, and KATA leadership for a day filled with insights, dialogue, and a vision for the future.

One of the pivotal aspects of this gathering was the opportunity for Kisumu agents to directly interact with KATA’s leadership team. This engagement allowed them to gain deeper insights into the Association’s role, objectives, and the myriad benefits that come with KATA membership.

The meeting delved into a comprehensive discussion of industry-related issues, challenges, and opportunities specifically relevant to travel agents. Through open and constructive dialogue, participants had the chance to voice their concerns and seek solutions, fostering a collaborative spirit among all attendees.

Strengthening Airlines-Agents Collaboration:

Another critical aspect of the meeting was the focus on enhancing collaboration between airlines and travel agents. In a rapidly evolving industry, it’s imperative for these two key players to work hand in hand. The meeting facilitated an open exchange of ideas and concerns, with the goal of establishing mutually beneficial partnerships.

KATA: The Voice of the Industry:

A highlight of the event was a presentation outlining KATA’s vital role as the voice of the travel industry in Kenya. This emphasized the association’s commitment to advocating for the interests of its members and the industry as a whole.

Exploring Sabre’s Offerings:

Sabre, the event’s sponsor, also had a dedicated session to showcase its cutting-edge product offerings. This presentation highlighted the importance of embracing technology to streamline operations and improve customer experiences.

In summary, the KATA Industry Meeting in Kisumu was a resounding success. It served as a platform for knowledge exchange, problem-solving, and strengthening relationships within the travel industry. The event exemplified KATA’s dedication to its members, providing them with valuable insights and resources to thrive in an ever-evolving sector.

As we move forward, KATA remains steadfast in its commitment to shaping the future of the travel industry in Kenya, and this event in Kisumu was a significant step in that direction.

Source: KATA Media Desk

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