The Kenya Association of Travel Agents (KATA) Board held a high-level consultative meeting with Hon. Rebecca Miano, EGH, Cabinet Secretary for Tourism, Wildlife, and Heritage, to discuss critical issues affecting Kenya’s tourism and travel sector.
The engagement was centered on deepening collaboration between the government and the private sector, with a focus on creating a more enabling environment for growth. Among the key matters discussed were delayed government payments and pending bills, limited access to international flights, delays in the Electronic Travel Authorization (ETA) processing, the proliferation of rogue and unregulated travel agents, and the need to streamline regulatory and licensing frameworks.
The talks also underscored the importance of raising professionalism across the industry and enhancing service delivery to meet global standards.
Kenya Tourism Board (KTB) CEO, Ms. June Chepkemei, made a presentation during the meeting, stressing the need for product diversification and the alignment of national marketing strategies to boost tourism competitiveness.
Also present were Principal Secretary for Tourism, Mr. John Ololtuaa, Tourism Regulatory Authority Director General, Mr. Nobert Talam, and other senior government officials, who pledged their commitment to working closely with industry stakeholders.
Speaking after the meeting, KATA reaffirmed its role as the national voice for travel agents, dedicated to advocating for ethical practices, regulatory clarity, and a competitive business environment.
“Continuous dialogue between the public and private sectors is essential to unlocking Kenya’s full tourism potential. We remain committed to working hand in hand with the government to address challenges and drive sustainable growth,” the Association’s Chairman – Dr. Joseph Kithitu stated.
The meeting marks a continued push by KATA to engage policymakers and strengthen the sector’s resilience, positioning Kenya as a top destination in the global travel market.
