The Kenya Association of Travel Agents (KATA) has emphasized that regional collaboration is essential for Africa’s tourism and travel sector to thrive. This came during the Media Launch of the 4th Uganda–Kenya Coast Conference and Exhibition, held at Malindi Ocean Beach Resort & Spa, where KATA was represented by Board Member Grace Wairimu Ndung’u and the Coast Executive Officer.
The launch brought together key leaders including H.E. Ambassador Paul Mukumbya, Uganda’s Consul General in Mombasa, and H.E. Gideon Mung’aro, OGW, Governor of Kilifi County. The discussions underscored the importance of partnerships between Kenya and Uganda in strengthening cultural exchange, trade, and tourism across East Africa.
Speaking at the event, KATA Board Member Grace Ndung’u highlighted the role of travel agents in advancing regional tourism. “Africa’s competitiveness in tourism will depend on how well we collaborate as neighbors. Kenya and Uganda have unique offerings, and by working together, we can create joint tourism products that attract global travelers and deliver shared prosperity,” she said.
She added that the conference offers an opportunity to move from dialogue to action. “This is not just about promotion; it is about building sustainable linkages and co-creating experiences that reflect the diversity of East Africa. Our members are ready to play their part in making this vision a reality,” she affirmed.
Ambassador Mukumbya commended the collaboration, noting Uganda’s commitment to strengthening bilateral relations. “Tourism is a bridge between our countries, and it is through such partnerships that we can expand opportunities for investment, trade, and cultural exchange,” he remarked.
Governor Mung’aro reiterated Kilifi’s readiness to welcome both regional and international visitors. “We are committed to rebuilding our tourism numbers and positioning Kilifi and the Kenyan Coast as globally competitive destinations. Collaboration with Uganda and our East African partners is the path forward,” he said.
The main conference, scheduled for 27th to 28th October 2025, will showcase the combined strengths of the two countries, ranging from Kilifi’s white sandy beaches, marine parks, and cultural heritage to Uganda’s gorilla trekking, adventure safaris, and rich national parks. Together, these offerings will form competitive tourism packages with global appeal.
As a regional voice for travel agents, KATA reaffirmed its role in supporting initiatives that foster cross-border cooperation, innovation, and sustainable growth in the tourism sector. “Tourism is not about competition, but about collaboration. If Africa is to thrive, we must move forward together,” Ms. Ndung’u concluded.