Travel Agents in Kisumu on Tuesday gathered at the Acacia Premier Hotel for this year’s Kisumu Travel Agents Forum hosted by KATA and supported by Renegade Air. The forum brought together agents and operators from the larger Western region tourism circuit and explored the topic “Unlocking Opportunities: Empowering Travel and Tourism in the Lake Region.”
At the forum, participants discussed the potential growth of the travel business in the western Kenya region and the role domestic carriers such as Renegade Air play in supporting local economies. The Chairperson of KATA Allied members and KATA Board member Grace Ndung’u spoke about the role KATA plays in supporting travel agencies in the country and called upon agents who were not members to consider joining the membership. Patrick Oketch, the Marketing and Sales Officer at Renegade Air, lauded the support travel agents were giving the airline, noting that over 60% of the airline’s sales were generated by Travel Agents. He reiterated the airline’s commitment to continue working with agents and offering them support whenever they required. Charles of Sandah Travel and Tours shared with participants how KATA had helped him build his business grow since joining in 2023. “Through KATA, I have been able to participate in international travel shows in South Africa twice, and now I am headed to Dubai for the Arabian Travel Market (ATM). These international shows are helping me build my international profile and networks.
