The 2025 Mastercard-CrescentRating Global Muslim Travel Index (GMTI) has reported a 25% year-on-year surge in international Muslim arrivals, reaching 176 million in 2024.

This figure is projected to grow to 245 million by 2030, with travel spending expected to hit US$230 billion.

Now in its 10th edition, the index spotlights consumer behaviours shaping the Halal travel sector. Five key trends have emerged:

  • Smart travel tools: Muslim travellers are turning to apps that deliver seamless, faith-aligned travel experiences.
  • Female-led growth: Women are increasingly driving demand for inclusive, safe, and well-designed spaces.
  • Halal-ready facilities: Alcohol-free options, prayer spaces, and gender-segregated amenities are becoming must-haves.
  • Solo travel: Young Muslims are favouring personalised solo journeys.
  • Mindful escapes: Digital detoxes rooted in Islamic values are gaining traction.

Malaysia retained the top spot among Organisation of Islamic Cooperation (OIC) destinations, with Türkiye, Saudi Arabia, and the UAE tying for second place. Singapore once again led among non-OIC destinations, followed by the UK and Hong Kong.

Hong Kong saw the biggest score jump among non-OIC destinations and was named the “Most Promising Muslim-Friendly Destination of the Year”. The city now boasts 61 CrescentRating-accredited hotels and 153 Halal-certified restaurants.

Taiwan also made the top five, offering over 230 Halal-certified establishments.

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Source: travelweklyasia

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